Ai Innovation In Services Marketing

Download Ai Innovation In Services Marketing full books in PDF, epub, and Kindle. Read online Ai Innovation In Services Marketing ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

AI Innovation in Services Marketing

Author : Correia, Ricardo
Publisher : IGI Global
ISBN 13 :
Total Pages : 314 pages
Book Rating : 4.3/5 (693 download)

DOWNLOAD NOW!

Book Synopsis AI Innovation in Services Marketing by : Correia, Ricardo

Download or read book AI Innovation in Services Marketing written by Correia, Ricardo and published by IGI Global. This book was released on 2024-05-13 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: The emergence of artificial intelligence (AI) has ushered in a transformative wave, disrupting trends and reshaping the landscape of services marketing. As businesses grapple with the interplay between evolving consumer behaviors and the progression of AI, a critical need emerges for a guide to navigate this complex terrain. The stakes are high, and the challenges are multifaceted from redefining customer experiences to addressing ethical considerations in the age of automation. In response to these pressing issues, AI Innovation in Services Marketing stands out as a source of insight, unraveling the complexity surrounding the integration of AI in services marketing. This book endeavors to equip readers with an understanding of how AI is not just a tool but a force driving profound transformation in services marketing. Through a lens focused on real-world examples and insightful case studies, it illuminates the impact of AI on productivity and customer experiences. Beyond the transformative power, the book grapples with the ethical considerations that arise in the wake of AI adoption in services marketing. It seeks to guide both academics and practitioners, offering a resource to harness AI strategically, optimize services, and maintain a competitive edge in the global market.

AI for Marketing and Product Innovation

Author : A. K. Pradeep
Publisher : John Wiley & Sons
ISBN 13 : 1119484065
Total Pages : 272 pages
Book Rating : 4.1/5 (194 download)

DOWNLOAD NOW!

Book Synopsis AI for Marketing and Product Innovation by : A. K. Pradeep

Download or read book AI for Marketing and Product Innovation written by A. K. Pradeep and published by John Wiley & Sons. This book was released on 2018-12-06 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)—twin technologies that stand poised to revolutionize the way we sell. The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not. The technology continues to evolve and grow, but the capabilities that make these tools world-changing for marketers are already here—whether we use them or not. This book helps you lean into the curve and take advantage of AI’s unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the “what” to show you the “how”: How do we use AI and ML in ways that speak to the human spirit? How to we translate cold technological innovation into creative tools that forge deep human connections? Written by a team of experts at the intersection of neuroscience, technology, and marketing, this book shows you the ins and outs of these groundbreaking technological tools. Understand AI and ML technology in layman’s terms Harness the twin technologies unparalleled power to transform marketing Learn which skills and resources you need to use AI and ML effectively Employ AI and ML in ways that resonate meaningfully with customers Learn practical examples of how to reinvest product innovation, brand building, targeted marketing and media measurement to connect with people and enhance ROI Discover the true impact of AI and ML from real-world examples, and learn the thinking, best practices, and metrics you need to capture this lightning and take the next massive leap in the evolution of customer connection. AI for Marketing and Product Innovation shows you everything you need to know to get on board.

The Impact of AI Innovation on Financial Sectors in the Era of Industry 5.0

Author : Irfan, Mohammad
Publisher : IGI Global
ISBN 13 :
Total Pages : 341 pages
Book Rating : 4.3/5 (693 download)

DOWNLOAD NOW!

Book Synopsis The Impact of AI Innovation on Financial Sectors in the Era of Industry 5.0 by : Irfan, Mohammad

Download or read book The Impact of AI Innovation on Financial Sectors in the Era of Industry 5.0 written by Irfan, Mohammad and published by IGI Global. This book was released on 2023-09-05 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the dynamic and ever-changing financial landscape, the seamless integration of artificial intelligence (AI) and machine learning (ML) has presented unprecedented challenges for the banking and finance industry. As we embrace the era of Industry 5.0, financial institutions find themselves confronted with intricate decisions pertaining to investments, macroeconomic analysis, and credit evaluation, necessitating innovative technologies to navigate this complexity. Additionally, the mounting volume of financial transactions calls for efficient data processing and analysis. Considering these pressing concerns, scholars, academicians, and industry practitioners are eagerly seeking comprehensive insights into the transformative potential of AI and ML, specifically in bolstering resilience, fostering sustainable development, and adopting human-centric approaches within the financial sector. Offering a compelling solution to these critical challenges, The Impact of AI Innovation on Financial Sectors in the Era of Industry 5.0, edited by esteemed scholars Mohammad Irfan, Mohammed Elmogy, M. Shabri Abd. Majid, and Shaker El-Sappagh, embark on an in-depth exploration of the multifaceted functions and applications of AI and ML algorithms in the realm of finance. With a keen focus on Industry 5.0 principles such as resilience, human centricity, and sustainable development, this comprehensive compendium presents a collection of groundbreaking research papers that unveil the remarkable potential of AI/ML technologies in revolutionizing the financial services industry. By catering to a diverse audience comprising researchers, academicians, industrialists, investors, and regulatory bodies, this book actively invites contributions from industry practitioners and scholars, facilitating ongoing discussions on the efficacy of ML algorithms in efficiently processing vast financial data. As the financial landscape charts an ambitious course into Industry 5.0, the book emerges as an indispensable resource, empowering the industry with transformative advancements that will indelibly shape the future of finance.

AI in Digital Marketing and Advertising

Author : Bernard Baah
Publisher : Independently Published
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.8/5 (794 download)

DOWNLOAD NOW!

Book Synopsis AI in Digital Marketing and Advertising by : Bernard Baah

Download or read book AI in Digital Marketing and Advertising written by Bernard Baah and published by Independently Published. This book was released on 2024-02-13 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's rapidly evolving digital landscape, the intersection of artificial intelligence (AI) and marketing has become the new frontier for businesses seeking to stay ahead of the curve. "AI in Digital Marketing and Advertising: Navigating the New Frontier" offers a comprehensive guide to harnessing the power of AI to revolutionize marketing strategies and drive business growth. Written by Bernard Baah, CEO of Filly Coder (https: //fillycoder.com), a leading software development company at the forefront of AI innovation, this book delves into the transformative impact of AI on every aspect of the marketing and advertising ecosystem. From personalized customer experiences to data-driven insights, Bernard explores how AI is reshaping the way businesses connect with their audiences and drive results. Drawing on real-world examples and expert interviews, "AI in Digital Marketing and Advertising" provides practical insights and actionable strategies for leveraging AI in marketing campaigns, customer engagement, and brand storytelling. Discover how AI-powered tools can enhance targeting precision, optimize ad performance, and unlock new avenues of creativity and innovation in marketing content. Whether you're a marketing professional looking to stay ahead of the curve or a business leader seeking to unlock the full potential of AI, this book is your essential guide to navigating the new frontier of digital marketing and advertising. Explore the future of marketing with "AI in Digital Marketing and Advertising: Navigating the New Frontier" and embark on a journey of innovation, growth, and success in the digital age.

Artificial Intelligence in Customer Service

Author : Jagdish N. Sheth
Publisher : Springer Nature
ISBN 13 : 3031338987
Total Pages : 315 pages
Book Rating : 4.0/5 (313 download)

DOWNLOAD NOW!

Book Synopsis Artificial Intelligence in Customer Service by : Jagdish N. Sheth

Download or read book Artificial Intelligence in Customer Service written by Jagdish N. Sheth and published by Springer Nature. This book was released on 2023-08-17 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume elucidates how artificial intelligence (AI) can enable customer service to achieve higher customer engagement, superior user experiences, and increased well-being among customers and employees. As customer expectations dictate 24/7 availability from service departments and market pressures call for lower costs with higher efficiency, businesses have accepted that AI is vital in maintaining customer satisfaction. Yet, firms face tough challenges in choosing the right tool, optimizing integration, and striking the appropriate balance between AI systems and human efforts. In this context, chapters in this book capture the latest advancements in AI-enabled customer service through real-world examples. This volume offers a global perspective on this contemporary issue, covering topics such as the use of AI in enhancing customer well-being, data and technology integration, and customer engagement.

AI and Business, and Innovation Research: Understanding the Potential and Risks of AI for Modern Enterprises

Author : Bahaaeddin Alareeni
Publisher : Springer Nature
ISBN 13 : 3031420853
Total Pages : 849 pages
Book Rating : 4.0/5 (314 download)

DOWNLOAD NOW!

Book Synopsis AI and Business, and Innovation Research: Understanding the Potential and Risks of AI for Modern Enterprises by : Bahaaeddin Alareeni

Download or read book AI and Business, and Innovation Research: Understanding the Potential and Risks of AI for Modern Enterprises written by Bahaaeddin Alareeni and published by Springer Nature. This book was released on 2024-01-30 with total page 849 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive overview of the latest trends and developments in AI and business innovation research. In today's rapidly changing business environment, artificial intelligence (AI) has become an essential tool for innovation and growth. From marketing and customer service to supply chain management and product development, AI is transforming the way businesses operate, allowing them to make better decisions and achieve their goals faster and more efficiently than ever before. However, the integration of AI into business operations is not without its challenges and risks. There are concerns about data privacy, cybersecurity, and the potential for AI to disrupt traditional industries and displace workers. As a result, it is essential for business leaders and researchers to understand both the potential and risks of AI, and how it can be effectively leveraged for business innovation. This book explores the potential benefits of AI for modern enterprises, including how it can be used to enhance customer service, optimize supply chain management, and improve decision-making in a range of business contexts. It also examines the role of AI in product development, marketing, and sales, and how it can be used to drive innovation and growth. The book also examines the risks and challenges associated with the integration of AI into business operations. It explores the ethical and legal implications of AI, including issues related to data privacy and security, bias in algorithms, and the impact of AI on employment and the labor market. It also examines the role of government and policymakers in regulating AI and managing the risks associated with its integration into business operations. Overall, this book provides a comprehensive and balanced perspective on the potential and risks of AI for modern enterprises.

Adoption and Implementation of AI in Customer Relationship Management

Author : Singh, Surabhi
Publisher : IGI Global
ISBN 13 : 1799879615
Total Pages : 289 pages
Book Rating : 4.7/5 (998 download)

DOWNLOAD NOW!

Book Synopsis Adoption and Implementation of AI in Customer Relationship Management by : Singh, Surabhi

Download or read book Adoption and Implementation of AI in Customer Relationship Management written by Singh, Surabhi and published by IGI Global. This book was released on 2021-10-15 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Integration of artificial intelligence (AI) into customer relationship management (CRM) automates the sales, marketing, and services in organizations. An AI-powered CRM is capable of learning from past decisions and historical patterns to score the best leads for sales. AI will also be able to predict future customer behavior. These tactics lead to better and more effective marketing strategies and increases the scope of customer services, which allow businesses to build healthier relationships with their consumer base. Adoption and Implementation of AI in Customer Relationship Management is a critical reference source that informs readers about the transformations that AI-powered CRM can bring to organizations in order to build better services that create more productive relationships. This book uses the experience of past decisions and historical patterns to discuss the ways in which AI and CRM lead to better analytics and better decisions. Discussing topics such as personalization, quality of services, and CRM in the context of diverse industries, this book is an important resource for marketers, brand managers, IT specialists, sales specialists, managers, students, researchers, professors, academicians, and stakeholders.

Building AI Driven Marketing Capabilities

Author : Neha Zaidi
Publisher : Apress
ISBN 13 : 9781484298091
Total Pages : 0 pages
Book Rating : 4.2/5 (98 download)

DOWNLOAD NOW!

Book Synopsis Building AI Driven Marketing Capabilities by : Neha Zaidi

Download or read book Building AI Driven Marketing Capabilities written by Neha Zaidi and published by Apress. This book was released on 2024-02-26 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides insight into technologies that offer competitive advantage in marketing. These technologies can help us with describing and predicting customer behavior with the help of analytics, designing of radical products, creating of meaningful value, optimization of distribution, informing and promoting solutions, and making marketing more effective overall by aligning marketing with business goals. A range of technologies, such as analytics, big data, artificial intelligence, IoT, machine learning are expected to transform future businesses. Understanding customer needs, matching them to solutions and delivering value can all be dramatically optimized with the help of technology. Businesses need to realize that AI has already made inroads in marketing and can be expected to wield its influence across functional areas in the foreseeable future. The business world is headed towards acceptance of technology to synthesize knowledge by interpreting diverse information and facilitating decision making. This book is an attempt to reflect deployment of technologies across businesses and sectors. As the functional discipline comes together, harnessing a gamut of technologies becomes indispensable to deliver a superior customer experience and driving profits. Marketers should thus adopt the concepts of openness, convergence, and creation of value through new emerging technologies. A resultant hyper connected market will thus have to adopt innovative changes in its existing processes and services. The proposed book offers its readers an insight into technological interventions in various aspects of marketing domain. From understanding various technologies as an enabler to marketing efforts and its impact on decision making and mapping of various facets of customer experience, this book is recommended for marketers and learners to understand the advantages of using technology. What You Will Learn The developments and applications of Artificial Intelligence in marketing The precise, practical framework necessary to discover, utilize, and embrace AI potential to optimize the outcomes for company growth Automation and optimization of media planning through AI Who This Book is For The book is designed for marketers, academicians, business professionals, data scientists, practitioners, and researchers.

EBK: Services Marketing: Integrating Customer Service Across the Firm 4e

Author : Alan Wilson
Publisher : McGraw Hill
ISBN 13 : 1526847817
Total Pages : 539 pages
Book Rating : 4.5/5 (268 download)

DOWNLOAD NOW!

Book Synopsis EBK: Services Marketing: Integrating Customer Service Across the Firm 4e by : Alan Wilson

Download or read book EBK: Services Marketing: Integrating Customer Service Across the Firm 4e written by Alan Wilson and published by McGraw Hill. This book was released on 2020-10-07 with total page 539 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful businesses recognize that the development of strong customer relationships through quality service (and services) as well as implementing service strategies for competitive advantage are key to their success. In its fourth European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive Gaps model at the center of this approach. The new edition draws on the most recent research, and using up-todate and topical examples, the book focuses on the development of customer relationships through service, outlining the core concepts and theories in services marketing today. New and updated material in this new edition includes: • New content related to human resource strategies, including coverage of the role of robots and chatbots for delivering customer-focused services. • New coverage on listening to customers through research, big data, netnography and monitoring user-generated content. • Increased technology, social media and digital coverage throughout the text, including the delivery of services using mobile and digital platforms, as well as through the Internet of Things. • Brand new examples and case studies added from global and innovative companies including Turkish Airlines, Volvo, EasyJet and McDonalds. Available with McGraw-Hill’s Connect®, the well-established online learning platform, which features our award-winning adaptive reading experience as well as resources to help faculty and institutions improve student outcomes and course delivery efficiency.

AI for Marketing and Product Innovation

Author : A. K. Pradeep
Publisher : John Wiley & Sons
ISBN 13 : 111948409X
Total Pages : 272 pages
Book Rating : 4.1/5 (194 download)

DOWNLOAD NOW!

Book Synopsis AI for Marketing and Product Innovation by : A. K. Pradeep

Download or read book AI for Marketing and Product Innovation written by A. K. Pradeep and published by John Wiley & Sons. This book was released on 2018-11-26 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)—twin technologies that stand poised to revolutionize the way we sell. The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not. The technology continues to evolve and grow, but the capabilities that make these tools world-changing for marketers are already here—whether we use them or not. This book helps you lean into the curve and take advantage of AI’s unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the “what” to show you the “how”: How do we use AI and ML in ways that speak to the human spirit? How to we translate cold technological innovation into creative tools that forge deep human connections? Written by a team of experts at the intersection of neuroscience, technology, and marketing, this book shows you the ins and outs of these groundbreaking technological tools. Understand AI and ML technology in layman’s terms Harness the twin technologies unparalleled power to transform marketing Learn which skills and resources you need to use AI and ML effectively Employ AI and ML in ways that resonate meaningfully with customers Learn practical examples of how to reinvest product innovation, brand building, targeted marketing and media measurement to connect with people and enhance ROI Discover the true impact of AI and ML from real-world examples, and learn the thinking, best practices, and metrics you need to capture this lightning and take the next massive leap in the evolution of customer connection. AI for Marketing and Product Innovation shows you everything you need to know to get on board.

Insights, Innovation, and Analytics for Optimal Customer Engagement

Author : Nagaraj, Samala
Publisher : IGI Global
ISBN 13 : 1799839206
Total Pages : 334 pages
Book Rating : 4.7/5 (998 download)

DOWNLOAD NOW!

Book Synopsis Insights, Innovation, and Analytics for Optimal Customer Engagement by : Nagaraj, Samala

Download or read book Insights, Innovation, and Analytics for Optimal Customer Engagement written by Nagaraj, Samala and published by IGI Global. This book was released on 2021-02-12 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engaging customers has become an effective strategy of marketers for improving customer-brand relationships as customer engagement is a perfect predictor of organic growth. Aggressive sales promotions, advertising campaigns, rewards, discounts, and more may attract a customer, but customer engagement creates an emotional connection with the brands/firms/services, which drives customer loyalty and long-term profitability. This has become much more applicable and effective with the use of social media platforms and the increased access of internet. Moreover, the implementation of customer analytics to measure engagement activities has provided marketers with more insights for improving services. Insights, Innovation, and Analytics for Optimal Customer Engagement is an advanced reference book that covers the latest emerging research in customer engagement and includes underlying theories, innovative methods, a review of existing literature, engagement analytics, and insights for marketers with reference to customer engagement. The book covers various product categories, industries, and sectors that are working to engage customers in inventive and creative ways. This book is a comprehensive reference tool for marketers, brand managers, social media specialists, advertisers, managers, executives, academicians, researchers, practitioners, and students interested in gaining comprehensive knowledge about customer engagement and the latest advancements in the field.

Services Marketing: People, Technology, Strategy (Ninth Edition)

Author : Jochen Wirtz
Publisher : World Scientific
ISBN 13 : 1944659811
Total Pages : 683 pages
Book Rating : 4.9/5 (446 download)

DOWNLOAD NOW!

Book Synopsis Services Marketing: People, Technology, Strategy (Ninth Edition) by : Jochen Wirtz

Download or read book Services Marketing: People, Technology, Strategy (Ninth Edition) written by Jochen Wirtz and published by World Scientific. This book was released on 2021-10-15 with total page 683 pages. Available in PDF, EPUB and Kindle. Book excerpt: Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media, and case examples.This book takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. It features cases and examples from all over the world and is suitable for students who want to gain a wider managerial view.Supplementary Material Resources:Resources are available to instructors who adopt this textbook for their courses. These include: (1) Instructor's Manual, (2) Case Teaching Notes, (3) PowerPoint deck, and (4) Test Bank. Please contact [email protected] Features:

Innovation and Entrepreneurship from the Stone Tool to Artificial Intelligence

Author : Yosef Bonaparte
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1527559696
Total Pages : 207 pages
Book Rating : 4.5/5 (275 download)

DOWNLOAD NOW!

Book Synopsis Innovation and Entrepreneurship from the Stone Tool to Artificial Intelligence by : Yosef Bonaparte

Download or read book Innovation and Entrepreneurship from the Stone Tool to Artificial Intelligence written by Yosef Bonaparte and published by Cambridge Scholars Publishing. This book was released on 2024-02-13 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the importance of innovation and entrepreneurship to nations and people. Innovation is not simply a matter of making things easier, but one of shifting power; when a nation is more innovative, said nation gains strategic power. The book encompasses three sections. Section 1 focuses on the origins of innovation and entrepreneurship, covering the three economic revolutions: agricultural, industrial and technological, current revolutions and the fall and rise of nations, and the historical background of several empires. Section 2 of the book focuses on the most recent innovation, Artificial intelligence, and its financial impact on stocks and exchange-traded funds (ETFs). Section 3 focuses on academics and the classroom, and highlights the importance of educational innovation.

Artificial Intelligence for Marketing Management

Author : Park Thaichon
Publisher : Taylor & Francis
ISBN 13 : 1000780309
Total Pages : 213 pages
Book Rating : 4.0/5 (7 download)

DOWNLOAD NOW!

Book Synopsis Artificial Intelligence for Marketing Management by : Park Thaichon

Download or read book Artificial Intelligence for Marketing Management written by Park Thaichon and published by Taylor & Francis. This book was released on 2022-11-10 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing. This book also explores the dark side of AI in marketing management and discusses ethics and transparency of automated decision-making in AI applications, data privacy, cyber security issues, and biases in various facets of marketing. Emerging applications of AI such as DeepFakes which use deep learning technology could increase risks of manipulation and deception. Hence, apart from leveraging AI capabilities and advantages, the book cautions the need for prevention strategies to deal with potential issues that could arise from the adoption of AI in marketing management. This book will provide practical insights into the role of AI in marketing management. It will be a useful reference for those researching marketing and marketing professionals.

Balancing Automation and Human Interaction in Modern Marketing

Author : Nair, Arjun J.
Publisher : IGI Global
ISBN 13 :
Total Pages : 348 pages
Book Rating : 4.3/5 (693 download)

DOWNLOAD NOW!

Book Synopsis Balancing Automation and Human Interaction in Modern Marketing by : Nair, Arjun J.

Download or read book Balancing Automation and Human Interaction in Modern Marketing written by Nair, Arjun J. and published by IGI Global. This book was released on 2024-04-05 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: In modern marketing, a pivotal challenge has surfaced - finding the delicate balance between automation and human interaction. This challenge stems from the rapid advancement of artificial intelligence (AI) technologies, which, while promising unparalleled efficiency and innovation, also lack the personal touch inherent in traditional marketing. As AI gains prominence, marketers grapple with integrating automated processes while preserving the authenticity and emotional resonance that human engagement brings. Balancing Automation and Human Interaction in Modern Marketing positions itself as a guiding force in achieving balance amid the changing marketing landscape. Within the pages of this book lies a comprehensive exploration of contemporary marketing challenges centered on striking the right balance between automation and human interaction. The quest for optimal equilibrium threads through topics such as elevating customer experiences, scalable personalization through AI, emotional intelligence in marketing, and the critical role of human-centered design. By addressing these challenges head-on, the book provides practical advice for implementing AI in marketing but positions ethics at the forefront. It advocates for responsible AI-driven marketing, fostering trust, and ensuring that the human touch remains a cornerstone of brand-consumer relationships.

Knowledge and Systems Sciences

Author : Jian Chen
Publisher : Springer
ISBN 13 : 9811028575
Total Pages : 268 pages
Book Rating : 4.8/5 (11 download)

DOWNLOAD NOW!

Book Synopsis Knowledge and Systems Sciences by : Jian Chen

Download or read book Knowledge and Systems Sciences written by Jian Chen and published by Springer. This book was released on 2016-10-12 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 17th International Symposium, KSS 2016, held in Kobe, Japan, in November 2016. The 21 revised full papers presented were carefully reviewed and selected from 48 submissions. The papers cover topics such as: Algorithms for Big Data; Big Data and education; Big Data and healthcare; Big Data and tourism; Big Data and social media oriented knowledge discovery and data mining, text mining, recommendation system, etc; Big Data, social media and societal management; creation of agent-based social systems sciences; collective intelligence; complex system modeling and complexity; decision analysis and decision support systems; internet+ and agriculture; internet+ and open innovation; knowledge creation, creativity support, awareness support, etc.; knowledge systems engineering and knowledge management; meta-synthesis and advanced modeling; opinion dynamics and opinion mining; OR on knowledge and systems sciences; problem structuring methods and system methodologies toward wicked problems; service systems science; smart city; social dynamic network modeling; Web intelligence.

Handbook of Research on Innovation, Differentiation, and New Technologies in Tourism, Hotels, and Food Service

Author : Fernandes, Gonçalo Poeta
Publisher : IGI Global
ISBN 13 : 1668469871
Total Pages : 410 pages
Book Rating : 4.6/5 (684 download)

DOWNLOAD NOW!

Book Synopsis Handbook of Research on Innovation, Differentiation, and New Technologies in Tourism, Hotels, and Food Service by : Fernandes, Gonçalo Poeta

Download or read book Handbook of Research on Innovation, Differentiation, and New Technologies in Tourism, Hotels, and Food Service written by Fernandes, Gonçalo Poeta and published by IGI Global. This book was released on 2023-08-25 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism and hospitality are increasingly becoming more complex, having grown exponentially over the last decade. As the industry becomes more complex, new demands arise regarding its overall organization and operations, which call for not only more experienced and specialized staff, but also advanced technological solutions that support new paradigms and expectations. The Handbook of Research on Innovation, Differentiation, and New Technologies in Tourism, Hotels, and Food Service discusses the current changes and challenges in tourism and hospitality. Covering key topics such as entrepreneurship, local development, and technology, this major reference work is ideal for managers, entrepreneurs, business owners, industry professionals, researchers, academicians, scholars, practitioners, instructors, and students.