Handbook Of Research On The Platform Economy And The Evolution Of E Commerce

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Handbook of Research on the Platform Economy and the Evolution of E-Commerce

Author : Ertz, Myriam
Publisher : IGI Global
ISBN 13 : 1799875466
Total Pages : 554 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on the Platform Economy and the Evolution of E-Commerce by : Ertz, Myriam

Download or read book Handbook of Research on the Platform Economy and the Evolution of E-Commerce written by Ertz, Myriam and published by IGI Global. This book was released on 2021-10-15 with total page 554 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the past two decades, research on electronic commerce and platforms has thrived. Tremendous academic research has been conducted on this specific concept. Over the last decade, with the rise of applications and mobile technology, that stream of research has extended to the collaborative economy, more colloquially known as the sharing economy. The commonality between e-commerce and collaborative consumption being that they both occur online and rely predominantly on platforms. The Handbook of Research on the Platform Economy and the Evolution of E-Commerce is a comprehensive reference book offering a holistic perspective of the platform economy by connecting the e-commerce and collaborative economy streams into a common framework. As such, this integrated perspective offers a clearer understanding of the key trends in research and in managerial action, as well as an agenda for future studies and practice. This handbook emphasizes how the digital transition will create an increased merging between physical and digital activities, as well as the challenges and opportunities pertaining to this trend. Covering topics including sharing economy, Marketing 4.0, and digital applications, this book is essential for marketers, managers, executives, students, researchers, and academicians.

Handbook of Research on Social Impacts of E-Payment and Blockchain Technology

Author : Lai, P.C.
Publisher : IGI Global
ISBN 13 : 1799890376
Total Pages : 561 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Social Impacts of E-Payment and Blockchain Technology by : Lai, P.C.

Download or read book Handbook of Research on Social Impacts of E-Payment and Blockchain Technology written by Lai, P.C. and published by IGI Global. This book was released on 2021-12-10 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: The social landscape is undergoing a global change with the emergence of e-payment and blockchain technology. This new technology changes the ways in which consumers and businesses interact with each other. This dynamic offers both opportunities and challenges to the socioeconomic landscape. It is important to understand the strategies, opportunities, and challenges contained in the e-payment and blockchain sector. The Handbook of Research on Social Impacts of E-Payment and Blockchain Technology is a comprehensive reference source that examines the strategies, opportunities, and challenges contained in the value creation of e-payment and blockchain technology, which lead to economic and social progression. Further delving into topics such as mobile financial services, technopreneurship, and cryptocurrencies, this dynamic resource is essential for students, academicians, entrepreneurs, corporate managers, business executives, researchers, blockchain professionals, technologists, systems engineers, policymakers, and government officials.

Empirical Research for Futuristic E-Commerce Systems: Foundations and Applications

Author : Bilgaiyan, Saurabh
Publisher : IGI Global
ISBN 13 : 1668449714
Total Pages : 363 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Empirical Research for Futuristic E-Commerce Systems: Foundations and Applications by : Bilgaiyan, Saurabh

Download or read book Empirical Research for Futuristic E-Commerce Systems: Foundations and Applications written by Bilgaiyan, Saurabh and published by IGI Global. This book was released on 2022-06-24 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recently, there has been an increase in the number of e-commerce users. This has caused online shopping to become a new and challenging market for e-commerce vendors. Security, inventory management, reliability, and performance of e-commerce websites are a few of the challenges associated with the rising popularity of e-commerce. On a daily basis, millions of e-commerce transactions are taking place. This generates a huge amount of data that can be used to solve the various challenges of e-commerce. Further study on how this data can be used to address these issues is required to propel businesses forward. Empirical Research for Futuristic E-Commerce Systems: Foundations and Applications shares experiences and research outcomes on all aspects of intelligent software solutions such as machine learning, nature-inspired computing, and data science for business-to-consumer (B2C) e-commerce. By looking at the exponential growth of the e-commerce market and its popularity, this book also focuses on the current issues, solutions, and future possibilities in the B2C model of e-commerce. Covering a range of critical topics such as online shopping, supply chain management, and blockchain, this reference work is ideal for academic scientists, data scientists, software developers, business experts, researchers, scholars, practitioners, academicians, instructors, and students.

Handbook of Research on Digital Transformation Management and Tools

Author : Pettinger, Richard
Publisher : IGI Global
ISBN 13 : 1799897656
Total Pages : 765 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Digital Transformation Management and Tools by : Pettinger, Richard

Download or read book Handbook of Research on Digital Transformation Management and Tools written by Pettinger, Richard and published by IGI Global. This book was released on 2022-06-30 with total page 765 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advances in digital technologies continue to impact all areas of life, including the business sector. Digital transformation is ascertained to usher in the digitalized economy and involves new concepts and management tools that must be considered in the context of management science and practice. For business leaders to ensure their companies remain competitive and relevant, it is essential for them to utilize these innovative technologies and strategies. The Handbook of Research on Digital Transformation Management and Tools highlights new digital concepts within management, such as digitalization and digital disruption, and addresses the paradigm shift in management science incurred by the digital transformation towards the digitalized economy. Covering a range of important topics such as cultural economy, online consumer behavior, sustainability, and social media, this major reference work is crucial for managers, business owners, researchers, scholars, academicians, practitioners, instructors, and students.

Advancing SMEs Toward E-Commerce Policies for Sustainability

Author : Potluri, Rajasekhara Mouly
Publisher : IGI Global
ISBN 13 : 1668457296
Total Pages : 354 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Advancing SMEs Toward E-Commerce Policies for Sustainability by : Potluri, Rajasekhara Mouly

Download or read book Advancing SMEs Toward E-Commerce Policies for Sustainability written by Potluri, Rajasekhara Mouly and published by IGI Global. This book was released on 2022-12-16 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: When traditional shopping becomes challenging, people are inclined to shop online. Recent limitations like government-imposed quarantines, social distancing, and fear of viruses have provided opportunities for the e-commerce business to thrive. Consumers turned to digital options to bypass physical shopping environments, which will undoubtedly influence long-term buyer behavior. Advancing SMEs Toward E-Commerce Policies for Sustainability provides a fresh perspective on how small and medium-sized enterprises (SMEs) can leverage e-commerce for sustainability and considers the best practices and challenges of adoption. Covering topics such as data science, digital ethics, and blockchain, this reference work is ideal for business owners, managers, policymakers, researchers, scholars, academicians, educators, and students.

Moving Businesses Online and Embracing E-Commerce: Impact and Opportunities Caused by COVID-19

Author : Semerádová, Tereza
Publisher : IGI Global
ISBN 13 : 1799882969
Total Pages : 275 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Moving Businesses Online and Embracing E-Commerce: Impact and Opportunities Caused by COVID-19 by : Semerádová, Tereza

Download or read book Moving Businesses Online and Embracing E-Commerce: Impact and Opportunities Caused by COVID-19 written by Semerádová, Tereza and published by IGI Global. This book was released on 2021-12-03 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: The COVID-19 pandemic caused global shock to the entire economic system. As a result of the government restrictions, both production and distribution channels were interrupted. In this situation, however, it was possible to observe that some companies were able to adapt to these new conditions. The demand for the possibility of translating physical business into virtual increased. The COVID-19 restrictions showed that many entrepreneurs do not have enough knowledge about the available online tools and possibilities. Given that the digital transformation of business today often consists only of incorporating existing tools into existing processes, transition to e-commerce could be made easily and quickly. Moving Businesses Online and Embracing E-Commerce: Impact and Opportunities Caused by COVID-19 analyzes the impact of COVID-19-related restrictions on business models of enterprises affected most by these restrictions and examines transformational changes induced by the accelerated adoption of internet technologies and transition to e-commerce-based business models. Covering topics such as customer relationship management (CRM), small and medium enterprises (SMEs), and customer loyalty, this book serves as an essential resource for business owners, CEOs, managers, IT consultants, web developers, students, professors, entrepreneurs, researchers, industry professionals, and academicians.

Increasing Supply Chain Performance in Digital Society

Author : Leon, Ramona Diana
Publisher : IGI Global
ISBN 13 : 1799897176
Total Pages : 379 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Increasing Supply Chain Performance in Digital Society by : Leon, Ramona Diana

Download or read book Increasing Supply Chain Performance in Digital Society written by Leon, Ramona Diana and published by IGI Global. This book was released on 2022-06-03 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: Currently, the main operations of companies are either directly or indirectly interconnected in a global-world context. Competition has drifted from an individual to a supply chain basis, where digitalization plays a key role. Companies with better digital capabilities achieve sustainable competitive market advantages. In this context, companies must identify their current position in terms of digital capabilities, link these capabilities to supply chain performance, define their future desired competitive position and how their digital capabilities are going to help them to get there, and forecast their future desired performance not only at the individual company but also at the supply chain level. Increasing Supply Chain Performance in Digital Society considers innovative approaches to measure, manage, and project towards the future of the digital capabilities of both individual companies and supply chains. It also examines the relations these have with performance being a practical tool to identify not only where they are today in terms of digital capabilities but also where they should be long term and the resources needed to get them there. Covering a range of topics such as artificial intelligence and risk management, this reference work is ideal for practitioners, researchers, scholars, business owners, industry professionals, academicians, instructors, and students.

New Directions in Art, Fashion, and Wine

Author : Annamma Joy
Publisher : Rowman & Littlefield
ISBN 13 : 1666904104
Total Pages : 317 pages
Book Rating : 4.6/5 (669 download)

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Book Synopsis New Directions in Art, Fashion, and Wine by : Annamma Joy

Download or read book New Directions in Art, Fashion, and Wine written by Annamma Joy and published by Rowman & Littlefield. This book was released on 2023-05-30 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, the contributors argue that deep-seated business practices in the worlds of art, fashion, and wine must be overturned to move towards environmental and social sustainability.

Dynamics of Dialogue, Cultural Development, and Peace in the Metaverse

Author : Chakraborty, Swati
Publisher : IGI Global
ISBN 13 : 1668459086
Total Pages : 258 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Dynamics of Dialogue, Cultural Development, and Peace in the Metaverse by : Chakraborty, Swati

Download or read book Dynamics of Dialogue, Cultural Development, and Peace in the Metaverse written by Chakraborty, Swati and published by IGI Global. This book was released on 2022-11-11 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are dramatic global challenges that urge us to examine our identities and the need for intercultural dialogue to overcome differences and bring the world together around the concept of a global human module. Dialogue is important to give the world an agenda for action based on tolerance, mutual respect, and fairness. These actions can only succeed if people are clear about the foundations of cultures and civilizations, which can only be reached through dialogue. It is essential to solve how we can reach the next level of technology with inclusion, peace, and dialogue in the era of the metaverse. Dynamics of Dialogue, Cultural Development, and Peace in the Metaverse provides relevant theoretical frameworks and the latest empirical research findings in the metaverse. It explains the strategic role of trust at different levels of the information and knowledge society. Covering topics such as digital culture, peace training, and religion in the metaverse, this premier reference source is an essential resource for business leaders and executives, politicians, government officials, sociologists, students and faculty of higher education, librarians, researchers, and academicians.

Adoption of NFTs and Cryptocurrency in Marketing

Author : Malik, Reena
Publisher : IGI Global
ISBN 13 :
Total Pages : 317 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Adoption of NFTs and Cryptocurrency in Marketing by : Malik, Reena

Download or read book Adoption of NFTs and Cryptocurrency in Marketing written by Malik, Reena and published by IGI Global. This book was released on 2024-04-23 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: In modern business, digital skills have become a prerequisite for organizational success. Amidst the digital transformation, cryptocurrencies and Non-Fungible Tokens (NFTs) have emerged as potent tools for those seeking to harness data's power and engage with their audiences in novel ways. Adoption of NFTs and Cryptocurrency in Marketing delves into the pivotal role of these digital assets, examining their impact on marketing strategies and customer interactions. The book explores the past, present, and future evolution of NFTs, providing a comprehensive understanding of their journey. Through insightful discussions, it navigates the symbiotic relationship between branding and NFTs, showcasing real-world use cases and illuminating the potential for transformative marketing campaigns. From the applications and use cases of NFT adoption to the fusion of physical and digital realms (Phygital NFTs), the book lays the groundwork for understanding the vast opportunities presented by Web 3.0. This book is ideal for practitioners, researchers, and academicians in marketing. It offers a deep dive into strategies and case studies, providing a roadmap for integrating NFTs into marketing initiatives. From multilevel marketing to loyalty programs and tokenization, the book addresses the multifaceted dimensions of NFTs and cryptocurrencies in the marketing domain.

Minority Voices From the Academic Superstructure

Author : Bailey, Erold K.
Publisher : IGI Global
ISBN 13 : 1668499118
Total Pages : 330 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Minority Voices From the Academic Superstructure by : Bailey, Erold K.

Download or read book Minority Voices From the Academic Superstructure written by Bailey, Erold K. and published by IGI Global. This book was released on 2024-10-03 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Minority Voices From the Academic Superstructure is a critical conversation that bases its argument on interviews with Black, Indigenous, and people of color (BIPOC) faculty from across the United States and a range of institutions, including large public and private universities, small liberal arts colleges, and mid-size public institutions. Using critical race theory (CRT) and postcolonial studies as the central theoretical frameworks, and critical race feminism as a supporting critical paradigm, the authors bring to attention some of the persistent challenges that BIPOC faculty face even in the twenty-first century. The book builds on a now well-established scholarly tradition on faculty experiences in the academy to support the following argument: While many gains have been made, the vestiges of colonization—which critical race theorists continue to highlight as persisting in current systems—still render the present-day academy a challenging space for BIPOC faculty. Through the powerful stories of success and resolve shared by study participants, the authors show that colleges and universities represent enormous—if challenging—sites of opportunity where the goals of advancing greater racial, ethnic, and gender equality both within and beyond the ivory tower can be pursued. Minority Voices From the Academic Superstructure also explores the challenges BIPOC faculty and diversity, equity and inclusion (DEI) initiatives will likely face in a political environment that is increasingly hostile to such efforts. This book covers topics such as minorities in education, systemic racism, intersectionality, immigrant experience, gendered experiences in education, and is a useful resource for academicians, education professionals, administrators, sociologists, historians, economists, and researchers.

The Garment Economy

Author : Michelle Brandstrup
Publisher : Springer Nature
ISBN 13 : 3031333020
Total Pages : 625 pages
Book Rating : 4.0/5 (313 download)

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Book Synopsis The Garment Economy by : Michelle Brandstrup

Download or read book The Garment Economy written by Michelle Brandstrup and published by Springer Nature. This book was released on 2023-07-29 with total page 625 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces the reader to the business of clothes, with flashbacks into the past, business models of today, and ideas for a sustainable future. Historical perspectives discuss the cotton industry in India, Bangladesh, Greece, and Central Asia, which help trace the evolution of the clothing industry during the 20th century. Chapters also discuss fashion marketing, greenwashing, blockchain in the fashion supply chain, social media, sustainability issues, and sensory models. Several business models are explained; topics covered include blue ocean strategy, the unstitched market, the luxury sector, access-based consumption, and ethics. Among other topics explored are the future retail experience, consumer value creation, technology, and the impact of virtual atmospheres. The book also includes helpful case studies in understanding the country and culture-specific nuances of the clothing business.

Modelling and Simulation of Fast-Moving Ad-Hoc Networks (FANETs and VANETs)

Author : Pradeep Kumar, T.S.
Publisher : IGI Global
ISBN 13 : 1668436124
Total Pages : 269 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Modelling and Simulation of Fast-Moving Ad-Hoc Networks (FANETs and VANETs) by : Pradeep Kumar, T.S.

Download or read book Modelling and Simulation of Fast-Moving Ad-Hoc Networks (FANETs and VANETs) written by Pradeep Kumar, T.S. and published by IGI Global. This book was released on 2022-09-30 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the event of a disastrous event leading to the loss of communication networks, ad-hoc networks are a potent wireless communication resource because of their unique features including being quickly deployable and having a distributed nature, large coverage area, reduced cost, and more. Flying ad-hoc networks (FANETS) and vehicular ad-hoc networks (VANETS) are the future technology and can solve many problems in e-commerce delivery through drones, agriculture, vaccine delivery, and more. The unique characteristics of these networks and special requirements have created new challenges for the research community in recent decades. Modelling and Simulation of Fast-Moving Ad-Hoc Networks (FANETs and VANETs) enhances the modelling and simulation aspects of FANETS and VANETS and understands the protocols in mac layer and network layers for fast-moving ad-hoc networks. It presents simulations run using various simulation tools and measures the performance metrics of ad-hoc networks. Covering topics such as emulation tools, secure communication, and modelling software, this premier reference source is an excellent resource for computer scientists, IT specialists, business leaders and managers, supply chain and logistics management, libraries, students, government officials, international organizations, law enforcement, engineers, agriculturalists, researchers, and academicians.

The Future of Consumption

Author : Kristina Bäckström
Publisher : Springer Nature
ISBN 13 : 3031332466
Total Pages : 397 pages
Book Rating : 4.0/5 (313 download)

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Book Synopsis The Future of Consumption by : Kristina Bäckström

Download or read book The Future of Consumption written by Kristina Bäckström and published by Springer Nature. This book was released on 2023-11-05 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book presents three future consumption trends—technology, sustainability, and wellbeing—and discusses what impact those trends will have on the ways we shop. What will be important to the consumers of the future? And how will their retail experiences look and feel? Will technology, sustainability, and wellbeing trends fundamentally change how we consume? And how should retail managers respond to these trends in order to provide the customer experiences of the future? Blending academic perspectives with reflections from innovative retailers, this book explores all these questions and more. Essential reading for retail managers who want to know how future consumption trends will affect the industry, this book also benefits students and researchers of retail and consumption who want to better understand how these interdependent fields are linked.

A Social-Scientific Examination of the Dynamics of Communication, Thought, and Selves

Author : Sekalala, Seif
Publisher : IGI Global
ISBN 13 : 1799875091
Total Pages : 277 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis A Social-Scientific Examination of the Dynamics of Communication, Thought, and Selves by : Sekalala, Seif

Download or read book A Social-Scientific Examination of the Dynamics of Communication, Thought, and Selves written by Sekalala, Seif and published by IGI Global. This book was released on 2022-06-17 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intrapersonal communication has been considered and studied less in comparison to general communication and other related topics. Moreover, intrapersonal communication is usually mentioned in the context of studying other topics, as opposed to being studied singularly. To fully understand the complexity and potential uses of this field of study, intrapersonal communication must be researched further. A Social-Scientific Examination of the Dynamics of Communication, Thought, and Selves focuses on the concept of intrapersonal communication, discusses how and why we communicate with ourselves, and considers how scholars can help humans improve and harness intrapersonal communication in fields such as artificial intelligence. The book also makes a forceful case for the importance and potential utility of intrapersonal communication. Covering topics such as language, sociology, and cognitive science, this reference work is ideal for sociologists, psychologists, industry professionals, academicians, scholars, researchers, practitioners, instructors, and students.

Navigating the Shifting Landscape of Consumer Behavior

Author : Sahin, Fatih
Publisher : IGI Global
ISBN 13 :
Total Pages : 359 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Navigating the Shifting Landscape of Consumer Behavior by : Sahin, Fatih

Download or read book Navigating the Shifting Landscape of Consumer Behavior written by Sahin, Fatih and published by IGI Global. This book was released on 2024-02-07 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing world is transforming in this era of unprecedented technological advancement, changing consumer tastes, and evolving social norms. As information flows freely and brand loyalty becomes a coveted prize, understanding what motivates consumers to choose one brand over another is paramount. Navigating the Shifting Landscape of Consumer Behavior is an authoritative exploration of the dynamic interplay between consumers, brands, and the evolving digital environment. This book dives into the contemporary consumer behavior. The narrative reveals the phenomenon of brand activism as a significant force reshaping the marketing battlefield. No longer content to remain apolitical, brands are increasingly taking stances on pressing social and environmental issues. The book critically examines the dynamics of successful brand activism and explores customer reactions to companies championing social causes. The book incorporates real-world examples and practical tactics, making it an invaluable resource for marketing scholars, researchers, professionals, educators, and graduate students.

Glocal Policy and Strategies for Blockchain: Building Ecosystems and Sustainability

Author : Kurubacak, Gülsün
Publisher : IGI Global
ISBN 13 : 1668441551
Total Pages : 368 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Glocal Policy and Strategies for Blockchain: Building Ecosystems and Sustainability by : Kurubacak, Gülsün

Download or read book Glocal Policy and Strategies for Blockchain: Building Ecosystems and Sustainability written by Kurubacak, Gülsün and published by IGI Global. This book was released on 2023-05-08 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Blockchain has the potential to revolutionize how people and organizations, who may not know or trust each other, share information and carry out transactions online. Nearly every institution on the planet wants to be a leader in blockchain technology as well as a home to significant platforms, applications, and companies. There is a need for a glocal policy to meet and support these goals as blockchain technology must embrace glocal values and ideals in its legal and regulatory frameworks. Glocal Policy and Strategies for Blockchain: Building Ecosystems and Sustainability discusses the features and advantages of blockchain technology, the innovative applications of blockchain technology, and the potent and limited aspects of blockchain technology. Covering topics such as digital change, international policy, and cyber security governance, this reference work is ideal for industry professionals, researchers, academicians, scholars, practitioners, instructors, and students.