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Author : Richard S. Hodgson
Publisher :
ISBN 13 :
Total Pages : 1590 pages
Book Rating : 4.:/5 (45 download)
Download or read book The Dartnell Direct Mail and Mail Order Handbook written by Richard S. Hodgson and published by . This book was released on 1974 with total page 1590 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Siegfried Vögele
Publisher : Prentice Hall Direct
ISBN 13 : 9780132087452
Total Pages : 323 pages
Book Rating : 4.0/5 (874 download)
Download or read book Handbook of Direct Mail written by Siegfried Vögele and published by Prentice Hall Direct. This book was released on 1992 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: The winner of the International Direct Marketing Association shares the secrets of his success. Vogele analyzes the factors that make persuasive and profitable direct mail pieces and provides an important guide to opening and maintaining dialogue with customers.
Author : Robert W. Bly
Publisher : Penguin
ISBN 13 : 9780028642109
Total Pages : 394 pages
Book Rating : 4.6/5 (421 download)
Download or read book The Complete Idiot's Guide to Direct Marketing written by Robert W. Bly and published by Penguin. This book was released on 2001 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers advice on starting a direct marketing campaign, including tips on doubling response rates, writing creative copy, and evaluating mailing lists.
Author : Post Office
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (643 download)
Download or read book Handbook on direct mail advertising written by Post Office and published by . This book was released on 1972 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : National Research Bureau, inc
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (133 download)
Download or read book Tested Direct Mail Strategy written by National Research Bureau, inc and published by . This book was released on with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Craig Simpson
Publisher : Entrepreneur Press
ISBN 13 : 161308255X
Total Pages : 250 pages
Book Rating : 4.6/5 (13 download)
Download or read book The Direct Mail Solution written by Craig Simpson and published by Entrepreneur Press. This book was released on 2014-01-20 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fact: More commerce and wealth is created by direct mail than by any other media (true before the internet and true now) Direct mail continues to delivers the best ROI for customer acquisition and retention, so why do 21st Century marketers ignore it? Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to take that detour away from the screen and drive the momentum built via social media and other marketing avenues into the mailboxes of their target consumers. Unlike other direct mail marketing books on the shelf that specialize in one aspect of preparing a campaign such as copywriting or design, this comprehensive solution covers all—the organizational, technical, and creative including designing, budgeting, tracking, and assessing effectiveness. Also covered is how direct mail can be used in today's online marketing funnels. Benefiting from the authors' combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn’t, illustrated by real-life business campaigns that show step-by-step how to build a results-producing promotional campaign.
Author : Brian S. Garvey
Publisher :
ISBN 13 :
Total Pages : 447 pages
Book Rating : 4.:/5 (61 download)
Download or read book The Handbook of Direct Mail Advertising and Selling written by Brian S. Garvey and published by . This book was released on 1960 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jay Conrad Levinson
Publisher : Houghton Mifflin Harcourt
ISBN 13 : 9780395700136
Total Pages : 404 pages
Book Rating : 4.7/5 (1 download)
Download or read book The Guerrilla Marketing Handbook written by Jay Conrad Levinson and published by Houghton Mifflin Harcourt. This book was released on 1994 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing strategy for maximum return, for large & small businesses.
Author : Clyde Everhardt
Publisher :
ISBN 13 :
Total Pages : 75 pages
Book Rating : 4.:/5 (12 download)
Download or read book The Handbook of Business Direct Mail Advertising written by Clyde Everhardt and published by . This book was released on 1983 with total page 75 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : National Industrial Advertisers Association
Publisher :
ISBN 13 :
Total Pages : 64 pages
Book Rating : 4.:/5 (639 download)
Download or read book Handbook of Industrial Direct Mail Advertising written by National Industrial Advertisers Association and published by . This book was released on 1954 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alison Williams
Publisher : Kogan Page Publishers
ISBN 13 : 0749452900
Total Pages : 271 pages
Book Rating : 4.7/5 (494 download)
Download or read book The Handbook of Field Marketing written by Alison Williams and published by Kogan Page Publishers. This book was released on 2009-06-03 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are involved in field marketing, this is the book for you. Whether you are working within a company and seeking to employ a field marketing agency, or you work for such an agency and want to ensure best practice, The Handbook of Field Marketing is the essential handbook for success. Crammed with self study questions, case studies, and proven advice for success, this book offers a blueprint for best practice, enabling you to undertake robust, rigorous and meaningful brand research. The Handbook of Field Marketing reveals the best techniques to ensure profitable brand maximization for your company's products (or those of the client company), whether measured by brand visibility, product availability, positioning, performance against competitors or overall sales performance.
Author : Dan S. Kennedy
Publisher : Entrepreneur Press
ISBN 13 : 1613082320
Total Pages : 196 pages
Book Rating : 4.6/5 (13 download)
Download or read book No B.S. Direct Marketing written by Dan S. Kennedy and published by Entrepreneur Press. This book was released on 2013-04-01 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan — from marketing master Kennedy—delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.
Author : Robert W. Bly
Publisher : McGraw Hill Professional
ISBN 13 : 9780844232430
Total Pages : 424 pages
Book Rating : 4.2/5 (324 download)
Download or read book Business to Business Direct Marketing written by Robert W. Bly and published by McGraw Hill Professional. This book was released on 1998 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Veteran business marketer Bob Bly unlocks the secrets behind the seven key strategies and tactics of business-to-business direct marketing. He takes the reader step-by-step through the different types of communications and media at the marketer's disposal.
Author : T. J. Tedesco
Publisher : Gatfpress
ISBN 13 : 9780883623787
Total Pages : 0 pages
Book Rating : 4.6/5 (237 download)
Download or read book Direct Mail Pal written by T. J. Tedesco and published by Gatfpress. This book was released on 2002 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Edward Newton Mayer
Publisher :
ISBN 13 :
Total Pages : 79 pages
Book Rating : 4.:/5 (218 download)
Download or read book The Handbook of Industrial Direct Mail Advertising written by Edward Newton Mayer and published by . This book was released on 1972 with total page 79 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 201 pages
Book Rating : 4.:/5 (113 download)
Download or read book The do-it-yourself direct mail handbook written by and published by . This book was released on 1992 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Murray Raphel
Publisher :
ISBN 13 : 9780939951017
Total Pages : 218 pages
Book Rating : 4.9/5 (51 download)
Download or read book The Do-it-yourself Direct Mail Handbook written by Murray Raphel and published by . This book was released on 1986-01-01 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt:
