Hacking Diversity

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Hacking Diversity

Author : Christina Dunbar-Hester
Publisher : Princeton University Press
ISBN 13 : 0691182078
Total Pages : 288 pages
Book Rating : 4.6/5 (911 download)

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Book Synopsis Hacking Diversity by : Christina Dunbar-Hester

Download or read book Hacking Diversity written by Christina Dunbar-Hester and published by Princeton University Press. This book was released on 2020 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: "We regularly read and hear exhortations for women to take up positions in STEM. The call comes from both government and private corporate circles, and it also emanates from enthusiasts for free and open source software (FOSS), i.e. software that anyone is free to use, copy, study, and change in any way. Ironically, rate of participation in FOSS-related work is far lower than in other areas of computing. A 2002 European Union study showed that fewer than 2 percent of software developers in the FOSS world were women. How is it that an intellectual community of activists so open in principle to one and all -a community that prides itself for its enlightened politics and its commitment to social change - should have such a low rate of participation by women? This book is an ethnographic investigation of efforts to improve the diversity in software and hackerspace communities, with particular attention paid to gender diversity advocacy"--

Hacking Diversity

Author : Christina Dunbar-Hester
Publisher : Princeton University Press
ISBN 13 : 069119288X
Total Pages : 288 pages
Book Rating : 4.6/5 (911 download)

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Book Synopsis Hacking Diversity by : Christina Dunbar-Hester

Download or read book Hacking Diversity written by Christina Dunbar-Hester and published by Princeton University Press. This book was released on 2019-12-10 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: "We regularly read and hear exhortations for women to take up positions in STEM. The call comes from both government and private corporate circles, and it also emanates from enthusiasts for free and open source software (FOSS), i.e. software that anyone is free to use, copy, study, and change in any way. Ironically, rate of participation in FOSS-related work is far lower than in other areas of computing. A 2002 European Union study showed that fewer than 2 percent of software developers in the FOSS world were women. How is it that an intellectual community of activists so open in principle to one and all -a community that prides itself for its enlightened politics and its commitment to social change - should have such a low rate of participation by women? This book is an ethnographic investigation of efforts to improve the diversity in software and hackerspace communities, with particular attention paid to gender diversity advocacy"--

Hacking Leadership

Author : Mike Myatt
Publisher : John Wiley & Sons
ISBN 13 : 1118817419
Total Pages : 212 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis Hacking Leadership by : Mike Myatt

Download or read book Hacking Leadership written by Mike Myatt and published by John Wiley & Sons. This book was released on 2013-12-16 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hacking Leadership is Mike Myatt's latest leadership book written for leaders at every level. Leadership isn't broken, but how it's currently being practiced certainly is. Everyone has blind spots. The purpose of Hacking Leadership is to equip leaders at every level with an actionable framework to identify blind spots and close leadership gaps. The bulk of the book is based on actionable, topical leadership and management hacks to bridge eleven gaps every business needs to cross in order to create a culture of leadership: leadership, purpose, future, mediocrity, culture, talent, knowledge, innovation, expectation, complexity, and failure. Each chapter: Gives readers specific techniques to identify, understand, and most importantly, implement individual, team and organizational leadership hacks. Addresses blind spots and leverage points most leaders and managers haven’t thought about, which left unaddressed, will adversely impact growth, development, and performance. All leaders have blind-spots (gaps), which often go undetected for years or decades, and sadly, even when identified the methods for dealing with them are outdated and ineffective – they need to be hacked. Showcases case studies from the author’s consulting practice, serving as a confidant with more than 150 public company CEOs. Some of those corporate clients include: AT&T, Bank of America, Deloitte, EMC, Humana, IBM, JP Morgan Chase, Merrill Lynch, PepsiCo, and other leading global brands. Hacking Leadership offers a fresh perspective that makes it easy for leaders to create a roadmap to identify, refine, develop, and achieve their leadership potential--and to create a more effective business that is financially solvent and professionally desirable.

Hacking the Future

Author : Cole Stryker
Publisher : ABRAMS
ISBN 13 : 146830545X
Total Pages : 188 pages
Book Rating : 4.4/5 (683 download)

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Book Synopsis Hacking the Future by : Cole Stryker

Download or read book Hacking the Future written by Cole Stryker and published by ABRAMS. This book was released on 2012-09-13 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is anonymity a crucial safeguard—or a threat to society? “One of the most well-informed examinations of the Internet available today” (Kirkus Reviews). “The author explores the rich history of anonymity in politics, literature and culture, while also debunking the notion that only troublemakers fear revealing their identities to the world. In relatively few pages, the author is able to get at the heart of identity itself . . . Stryker also introduces the uninitiated into the ‘Deep Web,’ alternative currencies and even the nascent stages of a kind of parallel Web that exists beyond the power of governments to switch it off. Beyond even that is the fundamental question of whether or not absolute anonymity is even possible.” —Kirkus Reviews “Stryker explains how significant web anonymity is to those key companies who mine user data personal information of, for example, the millions of members on social networks. . . . An impassioned, rational defense of web anonymity and digital free expression.” —Publishers Weekly

Hacking Darwin

Author : Jamie Metzl
Publisher : Sourcebooks, Inc.
ISBN 13 : 1492670103
Total Pages : 253 pages
Book Rating : 4.4/5 (926 download)

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Book Synopsis Hacking Darwin by : Jamie Metzl

Download or read book Hacking Darwin written by Jamie Metzl and published by Sourcebooks, Inc.. This book was released on 2019-04-23 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A gifted and thoughtful writer, Metzl brings us to the frontiers of biology and technology, and reveals a world full of promise and peril." — Siddhartha Mukherjee MD, New York Times bestselling author of The Emperor of All Maladies and The Gene A groundbreaking exploration of genetic engineering and its impact on the future of our species from leading geopolitical expert and technology futurist, Jamie Metzl. At the dawn of the genetics revolution, our DNA is becoming as readable, writable, and hackable as our information technology. But as humanity starts retooling our own genetic code, the choices we make today will be the difference between realizing breathtaking advances in human well-being and descending into a dangerous and potentially deadly genetic arms race. Enter the laboratories where scientists are turning science fiction into reality. In this captivating and thought-provoking nonfiction science book, Jamie Metzl delves into the ethical, scientific, political, and technological dimensions of genetic engineering, and shares how it will shape the course of human evolution. Cutting-edge insights into the field of genetic engineering and its implications for humanity's future Explores the transformative power of genetic technologies and their potential to reshape human life Examines the ethical considerations surrounding genetic engineering and the choices we face as a species Engaging narrative that delves into the scientific breakthroughs and real-world applications of genetic technologies Provides a balanced perspective on the promises and risks associated with genetic engineering Raises thought-provoking questions about the future of reproduction, human health, and our relationship with nature Drawing on his extensive background in genetics, national security, and foreign policy, Metzl paints a vivid picture of a world where advancements in technology empower us to take control of our own evolution, but also cautions against the pitfalls and ethical dilemmas that could arise if not properly managed. Hacking Darwin is a must-read for anyone interested in the intersection of science, technology, and humanity's future.

Biohacking, Bodies and Do-It-Yourself

Author : Mirjam Grewe-Salfeld
Publisher : transcript Verlag
ISBN 13 : 3839460042
Total Pages : 315 pages
Book Rating : 4.8/5 (394 download)

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Book Synopsis Biohacking, Bodies and Do-It-Yourself by : Mirjam Grewe-Salfeld

Download or read book Biohacking, Bodies and Do-It-Yourself written by Mirjam Grewe-Salfeld and published by transcript Verlag. This book was released on 2021-11-30 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: From self-help books and nootropics, to self-tracking and home health tests, to the tinkering with technology and biological particles - biohacking brings biology, medicine, and the material foundation of life into the sphere of »do-it-yourself«. This trend has the potential to fundamentally change people's relationship with their bodies and biology but it also creates new cultural narratives of responsibility, authority, and differentiation. Covering a broad range of examples, this book explores practices and representations of biohacking in popular culture, discussing their ambiguous position between empowerment and requirement, promise and prescription.

Hacking Supplier Diversity

Author : Scott Vowels
Publisher :
ISBN 13 : 9780692858936
Total Pages : 188 pages
Book Rating : 4.8/5 (589 download)

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Book Synopsis Hacking Supplier Diversity by : Scott Vowels

Download or read book Hacking Supplier Diversity written by Scott Vowels and published by . This book was released on 2017-12-12 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: For over fifty years, proponents of supplier diversity have discussed the positive effect on revenue that comes from using underrepresented suppliers. The problem lies in proving such assertions. For far too long, contracting with businesses owned by women, minorities, and those identifying as LGBTQ has been viewed as a "feel-good" act of corporate citizenship-one that rarely survives the next economic downturn. Hacking Supplier Diversity represents the first time the myriad benefits of a diverse supply chain have been thoroughly detailed and documented. Diversity and Inclusion expert Scott A. Vowels, PhD, redefines supplier diversity, focusing on three core issues: The economic impact of diverse suppliers The ways in which a robust supplier diversity program is a revenue enabler The formula for calculating the return on investment of a supplier diversity program A comprehensive and informative read, Hacking Supplier Diversity does for supplier diversity what Jim Collins' Good to Great and Built to Last did for how companies do business. Utilizing a keen sense of humor and expert storytelling, Vowels makes a definitive argument for supplier diversity as a business imperative.

Reimagining the Creative Industries

Author : Miranda Campbell
Publisher : Routledge
ISBN 13 : 1000469697
Total Pages : 172 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Reimagining the Creative Industries by : Miranda Campbell

Download or read book Reimagining the Creative Industries written by Miranda Campbell and published by Routledge. This book was released on 2021-10-31 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book documents the rise in youth creativity, entrepreneurship, and collective strategies to address systemic barriers and discrimination in the creative industries and create an expanded, more diverse, inclusive, equitable, and caring field. Although the difficulties of entering and making a living in the creative industries—a field which can often perpetuate dominant patterns of social exclusion and economic inequality—are well documented, there is still an absence of guidance on how young creatives can navigate this environment. Foregrounding an intersectional approach, Reimagining the Creative Industries responds to this gap by documenting the work of contemporary youth collectives and organizations that are responding to these systemic barriers and related challenges by creating more caring and community-oriented alternatives. Mobilizing a care ethics framework, Miranda Campbell underscores forms of care that highlight relationality, recognize structural barriers, and propose new visions for the creative industries. This book posits a future where creativity, collaboration, and community are possible through increased avenues for co-creation, teaching and learning, and community engagement. Anyone interested in thinking critically about the creative industries, youth culture, community work, and creative employment will be drawn to Campbell's incisive work.

Hackerspaces

Author : Sarah R. Davies
Publisher : John Wiley & Sons
ISBN 13 : 1509501185
Total Pages : 206 pages
Book Rating : 4.5/5 (95 download)

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Book Synopsis Hackerspaces by : Sarah R. Davies

Download or read book Hackerspaces written by Sarah R. Davies and published by John Wiley & Sons. This book was released on 2017-05-23 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new industrial revolution. The age of making. From bits to atoms. Many people are excited by the possibilities offered by new fabrication technologies like 3D printers, and the way in which they are being used in hacker and makerspaces. But why is the power of hacking and making an idea whose time has come? Hackerspaces: Making the Maker Movement takes the rise of the maker movement as its starting point. Hacker and makerspaces, fab labs, and DIY bio spaces are emerging all over the world. Based on a study of hacker and makerspaces across the US, the book explores cultures of hacking and making in the context of wider social changes, arguing that excitement about the maker movement is not just about the availability of new technologies, but the kinds of citizens we are expected to be.

Hacking the Hacker

Author : Roger A. Grimes
Publisher : John Wiley & Sons
ISBN 13 : 1119396220
Total Pages : 229 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis Hacking the Hacker by : Roger A. Grimes

Download or read book Hacking the Hacker written by Roger A. Grimes and published by John Wiley & Sons. This book was released on 2017-04-18 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Meet the world's top ethical hackers and explore the tools of the trade Hacking the Hacker takes you inside the world of cybersecurity to show you what goes on behind the scenes, and introduces you to the men and women on the front lines of this technological arms race. Twenty-six of the world's top white hat hackers, security researchers, writers, and leaders, describe what they do and why, with each profile preceded by a no-experience-necessary explanation of the relevant technology. Dorothy Denning discusses advanced persistent threats, Martin Hellman describes how he helped invent public key encryption, Bill Cheswick talks about firewalls, Dr. Charlie Miller talks about hacking cars, and other cybersecurity experts from around the world detail the threats, their defenses, and the tools and techniques they use to thwart the most advanced criminals history has ever seen. Light on jargon and heavy on intrigue, this book is designed to be an introduction to the field; final chapters include a guide for parents of young hackers, as well as the Code of Ethical Hacking to help you start your own journey to the top. Cybersecurity is becoming increasingly critical at all levels, from retail businesses all the way up to national security. This book drives to the heart of the field, introducing the people and practices that help keep our world secure. Go deep into the world of white hat hacking to grasp just how critical cybersecurity is Read the stories of some of the world's most renowned computer security experts Learn how hackers do what they do—no technical expertise necessary Delve into social engineering, cryptography, penetration testing, network attacks, and more As a field, cybersecurity is large and multi-faceted—yet not historically diverse. With a massive demand for qualified professional that is only going to grow, opportunities are endless. Hacking the Hacker shows you why you should give the field a closer look.

digitalSTS

Author : Janet Vertesi
Publisher : Princeton University Press
ISBN 13 : 0691190607
Total Pages : 569 pages
Book Rating : 4.6/5 (911 download)

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Book Synopsis digitalSTS by : Janet Vertesi

Download or read book digitalSTS written by Janet Vertesi and published by Princeton University Press. This book was released on 2019-05-07 with total page 569 pages. Available in PDF, EPUB and Kindle. Book excerpt: New perspectives on digital scholarship that speak to today's computational realities Scholars across the humanities, social sciences, and information sciences are grappling with how best to study virtual environments, use computational tools in their research, and engage audiences with their results. Classic work in science and technology studies (STS) has played a central role in how these fields analyze digital technologies, but many of its key examples do not speak to today’s computational realities. This groundbreaking collection brings together a world-class group of contributors to refresh the canon for contemporary digital scholarship. In twenty-five pioneering and incisive essays, this unique digital field guide offers innovative new approaches to digital scholarship, the design of digital tools and objects, and the deployment of critically grounded technologies for analysis and discovery. Contributors cover a broad range of topics, including software development, hackathons, digitized objects, diversity in the tech sector, and distributed scientific collaborations. They discuss methodological considerations of social networks and data analysis, design projects that can translate STS concepts into durable scientific work, and much more. Featuring a concise introduction by Janet Vertesi and David Ribes and accompanied by an interactive microsite, this book provides new perspectives on digital scholarship that will shape the agenda for tomorrow’s generation of STS researchers and practitioners.

Hacking and Open Source Culture (First Edition)

Author : Dave Seng
Publisher : Cognella Academic Publishing
ISBN 13 : 9781516525713
Total Pages : pages
Book Rating : 4.5/5 (257 download)

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Book Synopsis Hacking and Open Source Culture (First Edition) by : Dave Seng

Download or read book Hacking and Open Source Culture (First Edition) written by Dave Seng and published by Cognella Academic Publishing. This book was released on 2018-09-27 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Hacking and Open Source Culture: Readings of the Ideas, Social Movements, and People Who Shaped the Information Society helps students explore the creative, cultural, and social contexts of modern technology. Readers learn how the hackers, innovators, ideas, and events of the past have created the age of information and technology we live in today. The anthology is divided into three parts. Part I explores the development of the computer, including readings about FORTRAN, the development of general-purpose software, and the creation of the transistor, integrated circuit, and microprocessor. In Part II, students read selections about the people and events that led to the development of the internet. The final part of the anthology focuses on hacking and open-source culture as a social phenomenon, including readings on cultural stereotypes of the hacker, the roles of Richard Stallman and Linus Torvalds in the creation of open source software, and an exploration of the maker movement. Hacking and Open Source Culture helps students connect the dots between technological developments of yesterday and our current time and place. It is an ideal text for courses in information studies, computer science, the history of technology, and the cultural influence of technology.

Texture in the Work of Ian Hacking

Author : María Laura Martínez Rodríguez
Publisher : Springer Nature
ISBN 13 : 3030647854
Total Pages : 186 pages
Book Rating : 4.0/5 (36 download)

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Book Synopsis Texture in the Work of Ian Hacking by : María Laura Martínez Rodríguez

Download or read book Texture in the Work of Ian Hacking written by María Laura Martínez Rodríguez and published by Springer Nature. This book was released on 2021-01-19 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a systematized overview of Ian Hacking's work. It presents Hacking’s oeuvre as a network made up of four interconnected key nodes: styles of scientific thinking & doing, probability, making up people, and experimentation and scientific realism. Its central claim is that Michel Foucault’s influence is the underlying thread that runs across the Canadian philosopher’s oeuvre. Foucault’s imprint on Hacking’s work is usually mentioned in relation to styles of scientific reasoning and the human sciences. This research shows that Foucault’s influence can in fact be extended beyond these fields, insofar the underlying interest to the whole corpus of Hacking’s works, namely the analysis of conditions of possibility, is stimulated by the work of the French philosopher. Displacing scientific realism as the central focus of Ian Hacking’s oeuvre opens up a very different landscape, showing, behind the apparent dispersion of his works, the far-reaching interest that amalgamates them: to reveal the historical and situated conditions of possibility for the emergence of scientific objects and concepts. This book shows how Hacking’s deployment concepts such as looping effect, making up people, and interactive kinds, can complement Foucauldian analyses, offering an overarching perspective that can provide a better explanation of the objects of the human sciences and their behaviors.

The Model Black

Author : Barbara Banda
Publisher : Taylor & Francis
ISBN 13 : 1000601528
Total Pages : 170 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis The Model Black by : Barbara Banda

Download or read book The Model Black written by Barbara Banda and published by Taylor & Francis. This book was released on 2022-06-27 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is for anyone who wants to understand what being more inclusive at work means, especially as it relates to black leaders. It is intended for those people who are saying “I don’t know where to start,” “I don’t know what to do” and “I don’t know what to say” when understanding and talking about race at work. Based on candid interviews with 30 successful black leaders, it peels away the multifaceted layers of black British leaders in organisations to offer a new way of thinking about the black British experience. This book provides the insights and ideas required to have positive conversations about race at work and to create work environments where black leaders can thrive. In identifying the attributes and behaviours that successful black leaders have in common, this book offers new ways of thinking about black people at work that help to further inclusion. It shines a light on the daily reality of being a black leader in the workplace, providing an alternative entry point for conversations around inclusion and explores what individuals and organisations can do to increase inclusion in the workplace. Through first-hand stories this book explores the challenges, compromises, struggles and successes that black people encounter, and the range of strategies they employ to achieve success as they navigate the “white” workplace. It is essential reading for business leaders in the private, public and third sector, human resources professionals, students, anyone teaching or mentoring black students or leaders and everyone interested in understanding race and furthering inclusion in the workplace.

Routledge Handbook of Media Geographies

Author : Paul C Adams
Publisher : Routledge
ISBN 13 : 1000467031
Total Pages : 302 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Routledge Handbook of Media Geographies by : Paul C Adams

Download or read book Routledge Handbook of Media Geographies written by Paul C Adams and published by Routledge. This book was released on 2021-10-27 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook offers a comprehensive overview of media geography, focusing on a range of different media viewed through the lenses of human geography and media theory. It addresses the spatial practices and processes associated with both old and new media, considering "media" not just as technologies and infrastructures, but also as networks, systems and assemblages of things that come together to enable communication in the real world. With contributions from academics specializing in geography and media studies, the Routledge Handbook of Media Geographies summarizes the recent developments in the field and explores key questions and challenges affecting various groups, such as women, minorities, and persons with visual impairment. It considers geographical aspects of disruptive media uses such as hacking, fake news, and racism. Written in an approachable style, chapters consider geographies of users, norms, rules, laws, values, attitudes, routines, customs, markets, and power relations. They shed light on how mobile media make users vulnerable to tracking and surveillance but also facilitate innovative forms of mobility, space perception and placemaking. Structured in four distinct sections centered around "control and access to digital media," "mass media," "mobile media and surveillance" and "media and the politics of knowledge," the Handbook explores digital divides and other manifestations of the uneven geographies of power. It also includes an overview of the alternative social media universe created by the Chinese government. Media geography is a burgeoning field of study that lies at the intersections of various social sciences, including human geography, political science, sociology, anthropology, communication/media studies, urban studies, and women and gender studies. Academics and students across these fields will greatly benefit from this Handbook.

Real-World Solutions for Diversity, Strategic Change, and Organizational Development: Perspectives in Healthcare, Education, Business, and Technology

Download Real-World Solutions for Diversity, Strategic Change, and Organizational Development: Perspectives in Healthcare, Education, Business, and Technology PDF Online Free

Author : Burrell, Darrell Norman
Publisher : IGI Global
ISBN 13 : 1668486938
Total Pages : 473 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Real-World Solutions for Diversity, Strategic Change, and Organizational Development: Perspectives in Healthcare, Education, Business, and Technology by : Burrell, Darrell Norman

Download or read book Real-World Solutions for Diversity, Strategic Change, and Organizational Development: Perspectives in Healthcare, Education, Business, and Technology written by Burrell, Darrell Norman and published by IGI Global. This book was released on 2023-09-11 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: The great resignation, quiet quitting, #MeToo workplace cultures, bro culture at work, the absence of more minorities in cybersecurity, cybercrime, police brutality, the Black Lives Matter protests, racial health disparities, misinformation about COVID-19, and the emergence of new technologies that can be leveraged to help others or misused to harm others have created a level of complexity about inclusion, equity, and organizational efficiency in organizations in the areas of healthcare, education, business, and technology. Real-World Solutions for Diversity, Strategic Change, and Organizational Development: Perspectives in Healthcare, Education, Business, and Technology takes an interdisciplinary academic approach to understand the real-world impact and practical solutions-oriented approach to the chaotic convergence and emergence of organizational challenges and complex issues in healthcare, education, business, and technology through a lens of ideas and strategies that are different and innovative. Covering topics such as behavioral variables, corporate sustainability, and strategic change, this premier reference source is a vital resource for corporate leaders, human resource managers, DEI practitioners, policymakers, administrators, sociologists, students and educators of higher education, researchers, and academicians.

Hacking Growth

Author : Sean Ellis
Publisher : Crown Currency
ISBN 13 : 045149721X
Total Pages : 322 pages
Book Rating : 4.4/5 (514 download)

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Book Synopsis Hacking Growth by : Sean Ellis

Download or read book Hacking Growth written by Sean Ellis and published by Crown Currency. This book was released on 2017-04-25 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Goliath that was New York City Yellow Cabs. So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn’t explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies’ extraordinary rise. That methodology is called Growth Hacking, and it’s practitioners include not just today’s hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers. Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.