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Author : Paul Fleming
Publisher :
ISBN 13 : 9788473562157
Total Pages : 219 pages
Book Rating : 4.5/5 (621 download)
Download or read book Hablemos de marketing interactivo written by Paul Fleming and published by . This book was released on 2000 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Paul Fleming
Publisher : ESIC Editorial
ISBN 13 : 9788473562485
Total Pages : 232 pages
Book Rating : 4.5/5 (624 download)
Download or read book Hablemos de marketing interactivo. Reflexiones sobre marketing digital y comercio electronico written by Paul Fleming and published by ESIC Editorial. This book was released on 2000 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Cornetta, Gianluca
Publisher : IGI Global
ISBN 13 : 1799838188
Total Pages : 333 pages
Book Rating : 4.7/5 (998 download)
Download or read book Social, Legal, and Ethical Implications of IoT, Cloud, and Edge Computing Technologies written by Cornetta, Gianluca and published by IGI Global. This book was released on 2020-06-26 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: The adoption of cloud and IoT technologies in both the industrial and academic communities has enabled the discovery of numerous applications and ignited countless new research opportunities. With numerous professional markets benefiting from these advancements, it is easy to forget the non-technical issues that accompany technologies like these. Despite the advantages that these systems bring, significant ethical questions and regulatory issues have become prominent areas of discussion. Social, Legal, and Ethical Implications of IoT, Cloud, and Edge Computing Technologies is a pivotal reference source that provides vital research on the non-technical repercussions of IoT technology adoption. While highlighting topics such as smart cities, environmental monitoring, and data privacy, this publication explores the regulatory and ethical risks that stem from computing technologies. This book is ideally designed for researchers, engineers, practitioners, students, academicians, developers, policymakers, scientists, and educators seeking current research on the sociological impact of cloud and IoT technologies.
Author : Jennie Gamlin
Publisher : UCL Press
ISBN 13 : 1787355829
Total Pages : 314 pages
Book Rating : 4.7/5 (873 download)
Download or read book Critical Medical Anthropology written by Jennie Gamlin and published by UCL Press. This book was released on 2020-03-12 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Critical Medical Anthropology presents inspiring work from scholars doing and engaging with ethnographic research in or from Latin America, addressing themes that are central to contemporary Critical Medical Anthropology (CMA). This includes issues of inequality, embodiment of history, indigeneity, non-communicable diseases, gendered violence, migration, substance abuse, reproductive politics and judicialisation, as these relate to health. The collection of ethnographically informed research, including original theoretical contributions, reconsiders the broader relevance of CMA perspectives for addressing current global healthcare challenges from and of Latin America. It includes work spanning four countries in Latin America (Mexico, Brazil, Guatemala and Peru) as well as the trans-migratory contexts they connect and are defined by. By drawing on diverse social practices, it addresses challenges of central relevance to medical anthropology and global health, including reproduction and maternal health, sex work, rare and chronic diseases, the pharmaceutical industry and questions of agency, political economy, identity, ethnicity, and human rights.
Author : Daniel A. Menascé
Publisher : Prentice Hall Professional
ISBN 13 : 9780130863287
Total Pages : 474 pages
Book Rating : 4.8/5 (632 download)
Download or read book Scaling for E-business written by Daniel A. Menascé and published by Prentice Hall Professional. This book was released on 2000 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents analysis techniques for quantifying and projecting every element of your e-business site's performance and planning for the capacity you need.
Author : Jakob Nielsen
Publisher :
ISBN 13 : 9780735711020
Total Pages : 138 pages
Book Rating : 4.7/5 (11 download)
Download or read book Homepage Usability written by Jakob Nielsen and published by . This book was released on 2001 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Daniel Amor
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 916 pages
Book Rating : 4.F/5 ( download)
Download or read book The E-business (r)evolution written by Daniel Amor and published by Prentice Hall. This book was released on 2002 with total page 916 pages. Available in PDF, EPUB and Kindle. Book excerpt: E-business incorporates the broader picture and includes topics such as marketing online, ensuring security, payment solutions. This book offers insights into these, and other, areas, and offers the reader a description of their options.
Author : Walter Lippmann
Publisher :
ISBN 13 : 9781947844568
Total Pages : 282 pages
Book Rating : 4.8/5 (445 download)
Download or read book Public Opinion written by Walter Lippmann and published by . This book was released on 2018-09-04 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Walter Lippmann wrote his "Public Opinion" at a time when something like the 'mass media' was coming into existence. Prior to the age of electronic communication, the only mechanism for reaching large numbers of individuals was the newspapers. In World War I, he saw how opportunistic nations used the newspapers to serve their often nefarious aims. Lippmann, however, believed that in the hands of super-intelligent, disinterested, omni-benevelont 'experts, ' the 'mass media' could bring about world peace. The school system, the advent of radio, and of course, the television, were arriving or coming along shortly. Each allowed a small group of people the ability to manage a much larger group, inspiring optimism among liberals and progressives that with the right forumula, the horrors seen in World War I would never occur again. Lippmann wrote "Public Opinion" in 1922, shortly after World War I. In 1924, a certain Adolf Hitler would be spending time in jail. If this merited any mention in any newspaper, it is doubtful that no expert paid it any mind. 1939 was, after all, a long way off.
Author : N. Thumim
Publisher : Springer
ISBN 13 : 1137265132
Total Pages : 261 pages
Book Rating : 4.1/5 (372 download)
Download or read book Self-Representation and Digital Culture written by N. Thumim and published by Springer. This book was released on 2012-07-17 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking a close look at ordinary people 'telling their own story', Nancy Thumim explores self-representations in contemporary digital culture in settings as diverse as reality TV, online storytelling, and oral histories displayed in museums.
Author : Marcos Ancelovici
Publisher :
ISBN 13 : 9789089647634
Total Pages : 0 pages
Book Rating : 4.6/5 (476 download)
Download or read book Street Politics in the Age of Austerity written by Marcos Ancelovici and published by . This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection is designed to offer a comparative analysis of street-level protest movements, setting them in international, socio-economic, and cross-cultural perspective in order to help us understand why movements emerge, what they do, how they spread, and how they fit into both local and worldwide historical contexts.
Author : Margaret M. Lock
Publisher : John Wiley & Sons
ISBN 13 : 1444357905
Total Pages : 521 pages
Book Rating : 4.4/5 (443 download)
Download or read book An Anthropology of Biomedicine written by Margaret M. Lock and published by John Wiley & Sons. This book was released on 2011-09-09 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: An Anthropology of Biomedicine is an exciting new introduction to biomedicine and its global implications. Focusing on the ways in which the application of biomedical technologies bring about radical changes to societies at large, cultural anthropologist Margaret Lock and her co-author physician and medical anthropologist Vinh-Kim Nguyen develop and integrate the thesis that the human body in health and illness is the elusive product of nature and culture that refuses to be pinned down. Introduces biomedicine from an anthropological perspective, exploring the entanglement of material bodies with history, environment, culture, and politics Develops and integrates an original theory: that the human body in health and illness is not an ontological given but a moveable, malleable entity Makes extensive use of historical and contemporary ethnographic materials around the globe to illustrate the importance of this methodological approach Integrates key new research data with more classical material, covering the management of epidemics, famines, fertility and birth, by military doctors from colonial times on Uses numerous case studies to illustrate concepts such as the global commodification of human bodies and body parts, modern forms of population, and the extension of biomedical technologies into domestic and intimate domains Winner of the 2010 Prose Award for Archaeology and Anthropology
Author : Alan Trachtenberg
Publisher : Leetes Island Books
ISBN 13 :
Total Pages : 326 pages
Book Rating : 4.3/5 (91 download)
Download or read book Classic Essays on Photography written by Alan Trachtenberg and published by Leetes Island Books. This book was released on 1980 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Containing 30 essays that embody the history of photography, this collection includes contributions from Niepce, Daguerre, Fox, Talbot, Poe, Emerson, Hine, Stieglitz, and Weston, among others.
Author : Hans Richter
Publisher :
ISBN 13 :
Total Pages : 200 pages
Book Rating : 4.X/5 (1 download)
Download or read book The Struggle for the Film written by Hans Richter and published by . This book was released on 1986 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Howard Saul Becker
Publisher : Visual Studies Workshop
ISBN 13 :
Total Pages : 128 pages
Book Rating : 4.3/5 (91 download)
Download or read book Points of View, the Stereograph in America written by Howard Saul Becker and published by Visual Studies Workshop. This book was released on 1979 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Hamish Fulton
Publisher : Polygon
ISBN 13 :
Total Pages : 220 pages
Book Rating : 4.F/5 ( download)
Download or read book Wild Life written by Hamish Fulton and published by Polygon. This book was released on 2000 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hamish Fulton is one of the pioneers of the new landscape art which rose to the fore in the 1970s. This book is a combination of poetry and photographs by the artist, which were inspired by fourteen seven-day walks in the Cairngorms, 1985-1999.
Author : Inés Cibrián Barredo
Publisher : ESIC
ISBN 13 : 8417513566
Total Pages : 183 pages
Book Rating : 4.4/5 (175 download)
Download or read book Marketing digital written by Inés Cibrián Barredo and published by ESIC. This book was released on 2019-01-08 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro es un manual que introduce al lector en el mundo del marketing digital gradualmente, Es una guía que ordena todos los aspectos de esta disciplina de una forma lógica, permitiendo que el lector vea claramente la relación que existe entre todos los elementos que forman al marketing digital, En la primera parte, la autora explica los conceptos básicos que cualquiera que trabaje en este mundillo debe conocer, Además de la relación existente entre el marketing digital y la analítica digital, Después, explica al detalle los tres pilares fundamentales de la analítica digital (medición, análisis y reporting) y su impacto en el marketing digital, En la última parte, habla sobre los problemas habituales que tienen las empresas y la necesidad de cambiar su cultura para corregirlos, Por último, cierra el libro con un capítulo donde hace una serie de reflexiones que afectan a todos los profesionales de este sector, Todo el contenido del libro se basa en la experiencia de la autora y está lleno de ejemplos que ayudan a comprender cada concepto, Además, el tono que usa es cercano e informal para conectar con el lector y transmitirle lo apasionante, divertida y útil que es esta disciplina, Quien termine de leer este libro será consciente de la importancia que tiene el marketing digital en las empresas y de lo útil que es explotar al máximo la analítica digital con el fin de alcanzar los objetivos de negocio, Índice: Introducción a la analítica digital,- Terminología básica,- ¿Cuál es la relación entre el marketing digital y la analítica digital?,- Medición,- Análisis,- Reporting,- Fallos recurrentes en las empresas y cómo corregirlos,- Reflexiones de la autora,
Author : Fernando Paniagua Martín
Publisher : Ecoe Ediciones
ISBN 13 : 958503834X
Total Pages : 254 pages
Book Rating : 4.5/5 (85 download)
Download or read book Marketing digital written by Fernando Paniagua Martín and published by Ecoe Ediciones. This book was released on 2024 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro desarrolla los contenidos del módulo profesional de Marketing Digital, de los Ciclos Formativos de grado superior en Gestión de Ventas y Espacios Comerciales y en Marketing y Publicidad, pertenecientes a la familia profesional de Comercio y Marketing. En esta nueva edición de Marketing digital se exponen los fundamentos de los medios digitales y de internet y sus servicios desde una perspectiva asequible para usuarios sin un conocimiento técnico previo profundo, utilizando un lenguaje sencillo y alejado de tecnicismos. Se incorporan nuevas tecnologías y herramientas, como las plataformas de trabajo colaborativo más recientes, así como la aplicación orientada al marketing de otras más consolidadas, como las redes sociales o los canales de comunicación digital de uso cotidiano. Se ha realizado un gran esfuerzo para recoger tanto las nuevas aplicaciones como los nuevos usos de las ya existentes, desde un enfoque asequible, práctico y totalmente actualizado. Al final del libro, se incluye el caso práctico «Abrimos una tienda virtual en línea» en el que se describe detalladamente este proceso paso a paso y de una manera muy didáctica. Los contenidos teóricos se acompañan de gran cantidad de imágenes, tablas, fotografías y ejemplos reales para ilustrarlos, así como mapas conceptuales para repasar y numerosas actividades de distinto tipo para poner en práctica lo que se ha estudiado y reforzar el aspecto eminentemente práctico de este módulo. Incluye: Conceptos clave como las redes (internet, extranet e intranet). Aspectos de la comunicación en línea y la seguridad en internet. Guías para la factura electrónica, el comercio electrónico, certificados y firmas electrónicas, así como la relación digital con entidades públicas y privadas. La importancia de las redes sociales, herramientas de comunicación individual y grupal. Creación de páginas web, incluyendo conceptos básicos, estructura del sitio web, lenguajes de programación, CMS y herramientas para la creación de páginas.
