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Author : Régine Vanheems
Publisher : Eyrolles Group
ISBN 13 : 9782708125490
Total Pages : 280 pages
Book Rating : 4.1/5 (254 download)
Download or read book Guide du marketing direct non-adressé written by Régine Vanheems and published by Eyrolles Group. This book was released on 2001 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Un aspect du marketing direct incontournable
Author : Pierre Desmet
Publisher :
ISBN 13 : 9782100051786
Total Pages : 360 pages
Book Rating : 4.0/5 (517 download)
Download or read book Marketing direct written by Pierre Desmet and published by . This book was released on 2001 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Avec Internet, le marketing direct se généralise auprès de toutes les entreprises. Il requiert la maîtrise de différentes dimensions : le niveau stratégique et la place à donner au MD dans la stratégie marketing et le niveau tactique avec la sélection des cibles, l'élaboration d'une communication personnalisée et le choix des médias et supports les mieux adaptés aux objectifs. Face au développement rapide des technologies, et pour éviter de céder trop facilement aux effets de mode, ce livre a pour objectif de relier la pratique à des références théoriques et, ainsi, de permettre une meilleure compréhension et une anticipation des évolutions actuelles. Conçu à partir de l'expérience développée en plus de 15 ans de formation permanente pour un public de professionnels, le découpage de l'ouvrage en onze chapitres le rend parfaitement adapté à un enseignement de Marketing Direct pour un cours d'approfondissement en université ou école de commerce. Pour une lecture pratique, l'ouvrage offre un sommaire détaillé et un index thématique de plus de 250 entrées. A la fin de chaque chapitre, une synthèse est présentée avec les points à retenir et des compléments sont proposés soit en termes de lectures complémentaires, soit en approfondissement des points plus techniques, comme sur le plan commercial, la segmentation RFM et l'analyse des résultats d'un test. Marketing direct s'adresse non seulement aux étudiants (2e et 3e cycles de gestion, écoles de commerce et universités), mais aussi aux acteurs du monde professionnel.
Author : Jean-Louis Ferry
Publisher :
ISBN 13 : 9782708108011
Total Pages : 240 pages
Book Rating : 4.1/5 (8 download)
Download or read book Le Guide du marketing direct written by Jean-Louis Ferry and published by . This book was released on 1987 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dan S. Kennedy
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (133 download)
Download or read book The No B.S. Guide to Direct Marketing written by Dan S. Kennedy and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lois K. Geller
Publisher : Oxford University Press
ISBN 13 : 0198035993
Total Pages : 384 pages
Book Rating : 4.1/5 (98 download)
Download or read book Response written by Lois K. Geller and published by Oxford University Press. This book was released on 2002-11-01 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing experts know that Direct Marketing is the single most effective way to sell products and services. It is the only form of marketing that is testable, trackable, and, when done the right way, always profitable. Lois K. Geller, a leading Direct Marketing expert, updates her classic book to include the latest tips and techniques, plus expanded coverage of Direct Marketing in the age of the Internet. The new Revised Edition of Response offers all marketers, in any size company, a strategy for creating and sustaining a profitable Direct Marketing program--both on- and off-line. Leading the reader through this program of planning, budgeting, forecasting, testing, building lists, choosing suppliers, selling overseas, and developing loyal customers, Geller explains how to create profitable direct mail packages, print ads, television and radio commercials, inbound and outbound telemarketing programs, and more. Plus, she shows how all of these strategies can be applied to Internet direct marketing, including loyalty programs, online catalogs, fulfillment and customer service, and more. With scores of up-to-date examples drawn from companies large and small, including Ford Motor Company, American Express, and 1-800-Flowers, plus an updated glossary and resource guide, this Revised Edition of Response will be the authoritative source for Direct Marketing strategies and techniques.
Author : Dan S. Kennedy
Publisher : Entrepreneur Press
ISBN 13 : 1613082320
Total Pages : 196 pages
Book Rating : 4.6/5 (13 download)
Download or read book No B.S. Direct Marketing written by Dan S. Kennedy and published by Entrepreneur Press. This book was released on 2013-04-01 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan — from marketing master Kennedy—delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.
Author : Manfred Krafft
Publisher : Springer Science & Business Media
ISBN 13 : 3540396322
Total Pages : 339 pages
Book Rating : 4.5/5 (43 download)
Download or read book International Direct Marketing written by Manfred Krafft and published by Springer Science & Business Media. This book was released on 2007-10-14 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data. The first part is a comprehensive, well-structured review, covering all relevant sources from academic journals to practitioner magazines. The second part consists of best practice examples on various aspects of IDM. The third part contains a summary of a proprietary consumer study on direct marketing attitudes and affinities across 24 countries worldwide, accompanied by country-specific fact sheets for IDM campaigns.
Author : Dan Kennedy
Publisher : Entrepreneur Press
ISBN 13 : 1599185016
Total Pages : 196 pages
Book Rating : 4.5/5 (991 download)
Download or read book No B.S. Direct Marketing written by Dan Kennedy and published by Entrepreneur Press. This book was released on 2013-04-01 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition re-affirms the essential fundamentals originally revealed by Kennedy and adds vital updates and revisions, incorporating the newest media and marketing methods. Kennedy adds three new chapters expanding on key direct marketing strategies, and new case history examples and samples from new guest contributors-each with extraordinary, current successKennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan - from marketing master Kennedy - delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants - all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in 'ordinary' businesses including retail stores, restaurants, and sales.
Author : Alain Dupont
Publisher : La Charte, Professional Publishing
ISBN 13 : 2874033731
Total Pages : 92 pages
Book Rating : 4.8/5 (74 download)
Download or read book Le Marketing des résultats written by Alain Dupont and published by La Charte, Professional Publishing. This book was released on 2015-06-01 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comment établir une stratégie efficace pour assurer à son entreprise une rentabilité ? Le marketing des résultats commence, à la racine, par une volonté collective de réussite, de qualité de communication et de service au client. C’est par ce biais que vous pourrez prétendre à la rentabilité. Mais si la rentabilité est aussi un état d’esprit, elle ne se résume pas à cela. Pour être atteints et dépassés, les résultats nécessitent la connaissance pointue de techniques spécifiques ainsi que le respect de certains conseils y afférents. L’objectif de cet ouvrage est de vous apporter ces conseils et d’éclairer ainsi les chemins complexes menant à la rentabilité. Nous espérons que vous en tirerez profit et dégagerez des pistes de travail sûres qui orienteront et favoriseront vos décisions et choix stratégiques, bref, qui amélioreront votre rentabilité ! Les entrepreneurs trouveront dans cet ouvrage des idées et des conseils pour établir une stratégie marketing rentable
Author : Dan S. Kennedy
Publisher : Entrepreneur Press
ISBN 13 : 1613084803
Total Pages : 226 pages
Book Rating : 4.6/5 (13 download)
Download or read book No B.S. Direct Marketing written by Dan S. Kennedy and published by Entrepreneur Press. This book was released on 2024-05-21 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Millionaire Maker has done it once again! Dan S. Kennedy revisits little-known, profit-proven direct mail strategies that continue to be effective for ANY business. In this updated and revised edition of No B.S. Direct Marketing, Dan builds on and re-affirms all the essential direct marketing strategies in the original edition, and adds new material addressing online, social and viral marketing media. Strategies in the book are illustrated by updated case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.
Author : Collège d'enseignement général et professionnel de Rosemont. Centre collégial de formation à distance
Publisher : Montréal : Centre collégial de formation à distance
ISBN 13 : 9782894523636
Total Pages : 17 pages
Book Rating : 4.5/5 (236 download)
Download or read book Publicité et marketing direct. Guide d'études written by Collège d'enseignement général et professionnel de Rosemont. Centre collégial de formation à distance and published by Montréal : Centre collégial de formation à distance. This book was released on 2000 with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Great Britain. Royal Mail International
Publisher :
ISBN 13 : 9780946165483
Total Pages : 266 pages
Book Rating : 4.1/5 (654 download)
Download or read book Marketing Without Frontiers 3 written by Great Britain. Royal Mail International and published by . This book was released on 1995 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Syndicat national de la communication directe (France)
Publisher :
ISBN 13 :
Total Pages : 104 pages
Book Rating : 4.:/5 (47 download)
Download or read book Guide pratique du marketing direct en Europe written by Syndicat national de la communication directe (France) and published by . This book was released on 2005 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : MFD Consultants (Paris)
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (461 download)
Download or read book Guide des outils du marketing direct written by MFD Consultants (Paris) and published by . This book was released on 1988 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jürg P. Weibel
Publisher :
ISBN 13 :
Total Pages : 191 pages
Book Rating : 4.:/5 (89 download)
Download or read book Direct Guide written by Jürg P. Weibel and published by . This book was released on 2005 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michelle Jean-Baptiste
Publisher : Editions Eyrolles
ISBN 13 : 2212103603
Total Pages : 258 pages
Book Rating : 4.2/5 (121 download)
Download or read book Le marketing on line written by Michelle Jean-Baptiste and published by Editions Eyrolles. This book was released on 2011-07-07 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Faire du marketing on line sans risque juridique Vous voulez faire du marketing on line de manière efficace ? Ce guide, clair et facile à lire, est fait pour vous. Les auteurs vous livrent étape par étape et sans langue de bois toutes les clés du marketing on line réussi et légal. Toutes les activités du marketing on line y sont traitées : Prospection en ligne ; Création de sites Web ; Droit des marques et des noms de domaine ; Cybersquatting ; Création de bannières publicitaires ; Edition en ligne ; Newsletters, blogs ; Annonces virtuelles ; Jeux concours ; Espaces privatifs et extranets ; Gestion des liens sponsorisés, promotionnels, contextuels ; Campagne d'e-mailing ; Audience de sites ; Cookies ; Référencement ; Problème de spamming ; Web 2.0. Les "plus" de l'ouvrage Paroles de pros Conseils pratiques Précautions à prendre Tableaux récapitulatifs Exemples concrets Focus à l'international Quiz ludiques
Author : Charles Mallory
Publisher : LPM
ISBN 13 : 9782878451900
Total Pages : 79 pages
Book Rating : 4.4/5 (519 download)
Download or read book Le marketing direct, c'est magique written by Charles Mallory and published by LPM. This book was released on 1994 with total page 79 pages. Available in PDF, EPUB and Kindle. Book excerpt:
