Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Guide Des Techniques Promotionnelles
Download Guide Des Techniques Promotionnelles full books in PDF, epub, and Kindle. Read online Guide Des Techniques Promotionnelles ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Book Synopsis Guide des techniques promotionnelles by : Philippe Ingold
Download or read book Guide des techniques promotionnelles written by Philippe Ingold and published by . This book was released on 2000 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pour les entreprises, la promotion des ventes représente un enjeu stratégique et budgétaire toujours croissant. Activité plutôt complexe, multi-disciplinaire et très évolutive, elle souffre pourtant d'un manque de connaissances précises et exhaustives, notamment dans le domaine des nouveaux outils. Cet ouvrage répond à ce besoin en proposant aux responsables marketing et commerciaux des entreprises, ainsi qu'à tous les professionnels des outils de référence pratiques sous une forme claire et accessible : * les concepts de hase pour comprendre la promotion ; * 80 fiches descriptives des grandes techniques ; * un carnet d'adresses indispensables.
Book Synopsis Promo Magazine's Guide to Promotion Marketing Strategies & Tactics by :
Download or read book Promo Magazine's Guide to Promotion Marketing Strategies & Tactics written by and published by . This book was released on 1999 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Promotion written by Dan Ailloni-Charas and published by *Ronald Press. This book was released on 1984-05-10 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text is intended to provide a theoretical and practical view of the practice of promotion. Covered in detail are all the aspects of a promotional campaign. It also discusses different promotional methods such as premiums , sweepstakes, contests and coupon programs.
Book Synopsis Promotion des ventes et action commerciale by : Philippe Ingold
Download or read book Promotion des ventes et action commerciale written by Philippe Ingold and published by FeniXX. This book was released on 1995-01-01T00:00:00+01:00 with total page 483 pages. Available in PDF, EPUB and Kindle. Book excerpt: Les entreprises sont de plus en plus souvent confrontées à des problèmes d’évolution de la demande. Elles doivent donc réagir rapidement par une modification de l’offre. Mais elles n’ont guère le choix des moyens. Jouer sur les caractéristiques du produit ou sur la communication ne peut avoir que des effets à long terme. Baisser les prix n’est efficace qu’à très court terme, la concurrence ne tardant pas à s’aligner. La promotion des ventes s’impose alors comme l’outil idéal pour la mise en œuvre d’actions rapides sur les comportements d’achat. Cet ouvrage propose une description très précise des différentes composantes d’une opération promotionnelle : bénéfice, technique, avantage, thème et média. Mais avant tout, il s’attache à donner de façon pédagogique, en 31 fiches méthodologiques, les « recettes » de son utilisation. Il offre un certain nombre de solutions concrètes aux situations suivantes : - choisir une technique en fonction des objectifs du produit, de son efficacité et de ses coûts ; - utiliser un thème promotionnel dans le cadre de la stratégie de communication ; - accroître l’efficacité de l’action par l’utilisation des médias de la promotion ; - vendre les actions promotionnelles à la distribution ; - élaborer un plan promotionnel ; - coordonner les opérations nécessaires à l’intérieur de l’entreprise ; - mesurer l’efficacité des actions promotionnelles. Source de références visant à donner aux acteurs opérationnels de l’entreprise les connaissances théoriques et pratiques nécessaires à l’élaboration d’un plan d’actions promotionnelles cet ouvrage s’adresse tant aux responsables marketing et commerciaux qui désirent accroître leur potentiel qu’aux étudiants se préparant à des fonctions marketing et commerciales, aux enseignants et plus généralement à tous les professionnels de la communication.
Book Synopsis Sales Promotion Essentials by : Don E. Schultz
Download or read book Sales Promotion Essentials written by Don E. Schultz and published by McGraw Hill Professional. This book was released on 1998 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Informative, persuasive, and a rich source of ideas and practical help, this new edition of Green Marketing gives marketers and businesses the guidance to innovate and benefit from this essential part of marketing.
Book Synopsis Promotion (Marketing) the Ultimate Step-By-Step Guide by : Gerardus Blokdyk
Download or read book Promotion (Marketing) the Ultimate Step-By-Step Guide written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2018-06-10 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: What knowledge, skills and characteristics mark a good Promotion (marketing) project manager? Meeting the challenge: are missed Promotion (marketing) opportunities costing us money? Do we combine technical expertise with business knowledge and Promotion (marketing) Key topics include lifecycles, development approaches, requirements and how to make a business case? Does our organization need more Promotion (marketing) education? How can skill-level changes improve Promotion (marketing)? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Promotion (marketing) investments work better. This Promotion (marketing) All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Promotion (marketing) Self-Assessment. Featuring 682 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Promotion (marketing) improvements can be made. In using the questions you will be better able to: - diagnose Promotion (marketing) projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Promotion (marketing) and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Promotion (marketing) Scorecard, you will develop a clear picture of which Promotion (marketing) areas need attention. Your purchase includes access details to the Promotion (marketing) self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. Your exclusive instant access details can be found in your book.
Book Synopsis Les techniques promotionnelles by : Philippe Ingold
Download or read book Les techniques promotionnelles written by Philippe Ingold and published by . This book was released on 1998 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pour les entreprises, la promotion des ventes représente un enjeu stratégique et budgétaire toujours croissant. Activité plutôt complexe, multi-disciplinaire et très évolutive ; elle souffre pourtant d'un manque de connaissances précises et exhaustives, notamment dans le domaine des nouveaux outils. Cet ouvrage répond à ce besoin en proposant aux responsables marketing et commerciaux des entreprises, ainsi qu'à tous les professionnels des outils de référence pratiques sous une forme claire et accessible : - les concepts de base pour comprendre la promotion ; - 80 fiches descriptives des grandes techniques ; - un carnet d'adresses indispensables.
Book Synopsis Know Your Options by : Sarah Bartlett Borich
Download or read book Know Your Options written by Sarah Bartlett Borich and published by . This book was released on 2007 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Les techniques promotionnelles by : Elias El- Mir
Download or read book Les techniques promotionnelles written by Elias El- Mir and published by . This book was released on 1994 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Sales Promotion by : David Horchover
Download or read book Sales Promotion written by David Horchover and published by Capstone. This book was released on 2002-04-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fast track route to mastering all aspects of sales promotion Covers all the key techniques for successful sales promotion, from understanding your customers to budget setting, and from promotional law to managing international promotions Examples and lessons from some of the world's most successful businesses, including Autobytel.com, and Pepsi Includes a glossary of key concepts and a comprehensive resources guide ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers. ExpressExec is organised into ten core subject areas making it easy to find the information you need: 01 Innovation 02 Enterprise 03 Strategy 04 Marketing 05 Finance 06 Operations and Technology 07 Organizations 08 Leading 09 People 10 Life and Work ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.
Book Synopsis Promotion communication en marketing by : C. A. Kirkpatrick
Download or read book Promotion communication en marketing written by C. A. Kirkpatrick and published by PUQ. This book was released on 1974-12-31T19:00:00-05:00 with total page 542 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cet ouvrage commence par une introduction sur la promotion en tant que composante de la stratégie de marketing d’une entreprise. Pour les étudiants qui ont déjà des connaissances élémentaires en marketing, le premier chapitre peut servir de révision; pour ceux qui n’ont pas encore étudié dans le domaine, il servira à poser les jalons d’une étude réaliste du rôle que joue la promotion dans l’ensemble de l’activité marketing.
Author :William A. Robinson Publisher :Lincolnwood, Ill. : NTC Business Books ISBN 13 :9780844231501 Total Pages :196 pages Book Rating :4.2/5 (315 download)
Book Synopsis Promotional Marketing by : William A. Robinson
Download or read book Promotional Marketing written by William A. Robinson and published by Lincolnwood, Ill. : NTC Business Books. This book was released on 1991 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Techniques marketing by : Jérôme Bon
Download or read book Techniques marketing written by Jérôme Bon and published by . This book was released on 1995 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: La principale originalité de cet ouvrage consiste à montrer que le marketing ne se résume pas à un état d'esprit mais qu'il repose en fait sur une démarche d'analyse rigoureuse qui sert à orienter les décisions prises en matière de développement de produit, de fixation du prix, de choix des canaux de distribution, d'animation de la force de vente, de communication publicitaire et promotionnelle. C'est également un ouvrage de référence qui permet d'avoir accès aux principales notions du marketing. Cet ouvrage s'adresse aux étudiants qui suivent un cursus intégrant des enseignements en sciences de gestion, qu'ils soient en université ou en école de commerce. Professionnels et hommes d'entreprise y trouveront les éléments nécessaires à l'approfondissement et à la confirmation de leurs connaissances.
Book Synopsis Effective Marketing Communication and Promotion by : Jim R. Macnamara
Download or read book Effective Marketing Communication and Promotion written by Jim R. Macnamara and published by . This book was released on 1988 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Guide pratique des Marketing by : Guy Couturier
Download or read book Guide pratique des Marketing written by Guy Couturier and published by Société des Ecrivains. This book was released on 2014-06-26 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alors que leur profession s'apprête à connaître un bouleversement dans les cinq années à venir, 75% des responsables marketing et communication estiment qu'ils ont besoin d'acquérir de nouvelles expertises et des compétences supplémentaires. En constante évolution, le marketing devient en effet de plus en plus complexe et hybride. Pour répondre à ces nouveaux défis, cet ouvrage propose un inventaire de techniques adaptées: à des cibles (génération Y, BtoB, éco-responsables...), à des marchés spécifiques (médicaments, alcool, immobilier...), à l'usage de la digitalisation comme base commune de développement. Définitions, informations spécifiques, conseils d'usage de nouvelles tendances, pistes de lectures complémentaires... Explorant les logiques originelles, actuelles et futures de la profession, enrichi d'exemples de campagnes et d'applications, ce guide clair et complet s'impose comme la bible du marketing moderne, apte à accompagner la révolution numérique.
Book Synopsis Sales Promotion Management by : John A. Quelch
Download or read book Sales Promotion Management written by John A. Quelch and published by . This book was released on 1989 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Sales Promotion written by Roddy Mullin and published by Kogan Page Publishers. This book was released on 2008 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sales promotion is one of the most powerful weapons available to your sales and marketing teams, and is used more than any other type of marketing - because it works. Annual research shows that 60 per cent of consumers participate in some form of sales promotion each month.Packed with practical examples as well as updated and new case studies, Sales Promotion details the tried-and-tested methods companies use to stay ahead of the competition, revealing the winning offers that gain new customers and keep existing ones happy.Sales Promotion includes new developments in the field, exploring the use of new media such as SMS, MMS, interactive TV and web-based advertising. It also considers the effects of the 2005 Gambling Act, and each chapter features a new interactive self-study question-and-feedback section.Sales Promotion is a core text of the ISP diploma, and the author has utilized graduate feedback to make the fourth edition relevant to students, whilst preserving its status as a potent tool for sales and marketing professionals. Whether your company is a small start-up or an international business, Sales Promotion can help you to get ahead and stay ahead of your competitors.Topics covered include: the purpose of sales promotion; what sales promotion can do for you; how to use different techniques, including joint promotions, price promotions and off-the-shelf promotions; how to implement an integrated market strategy; maintaining a crucial creative edge; the best ways to use suppliers; researching and evaluating your promotion.
