Guía práctica de pragmática del español

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Publisher : Routledge
ISBN 13 : 1351109219
Total Pages : 238 pages
Book Rating : 4.3/5 (511 download)

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Book Synopsis Guía práctica de pragmática del español by : María Elena Placencia

Download or read book Guía práctica de pragmática del español written by María Elena Placencia and published by Routledge. This book was released on 2019-07-16 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guía práctica de pragmática del español es un texto introductorio en español. Ofrece introducciones accesibles a una importante variedad de teorías y conceptos imprescindibles en el campo de la pragmática del español. El libro contiene 22 capítulos divididos en seis secciones que cubren: actos de habla, formas de tratamiento, cortesía y descortesía, comunicación y persuasión, discurso digital, metodología en pragmática. Los diferentes capítulos incluyen ejemplos tomados de la comunicación cara a cara y en línea, lecturas (recomendadas y complementarias), y preguntas y actividades que toman como punto de partida diferentes variedades del español y diferentes contextos sociales, culturales y/o políticos en el mundo hispanohablante. Constituye un recurso valioso para estudiantes de pragmática y lingüística hispánica, tanto hablantes nativos como estudiantes de español avanzado.

Prácticas de marketing y estudios en los mercados de consumo

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Author :
Publisher : Comunicacion Científica
ISBN 13 : 6079104067
Total Pages : 167 pages
Book Rating : 4.0/5 (791 download)

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Book Synopsis Prácticas de marketing y estudios en los mercados de consumo by :

Download or read book Prácticas de marketing y estudios en los mercados de consumo written by and published by Comunicacion Científica. This book was released on 2024-06-26 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: El marketing está presente en la cotidianeidad del ser humano, inmerso en la vida habitual del individuo al navegar en redes sociales, en las calles, mientras se traslada a su centro de trabajo, en los alimentos que consume y en los lugares que visita. En este sentido, las organizaciones advierten los cambios que presenta el entorno para dar una respuesta mediante la generación de satisfactores acordes a las necesidades y deseos que demandan los mercados de consumo. De esta forma las prácticas contemporáneas de marketing, los mercados de consumo y las propuestas de valor contribuyen al desarrollo de la economía de las empresas, por esto se vuelve relevante analizarlas desde distintas perspectivas. Las prácticas del marketing expuestas en esta obra abordan temáticas diversas que van desde el análisis del marketing de nostalgia, en postres tradicionales en el ámbito local, hasta la identificación de factores en el comercio transfronterizo de alimentos de la región, pasando por estudios de localización de restaurantes, la caracterización de influencers gastronómicos en Sonora y el uso del merchandising en productos con sellos de advertencia. En la presente publicación se abordan diferentes escenarios del consumidor desde la óptica del marketing, en los cuales se observan diversas estrategias que en el transcurrir del tiempo han evolucionado y se han fusionado con enfoques éticos y de sustentabilidad. DOI: https://doi.org/10.52501/cc.168

Marketing

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Publisher : Pearson Educación
ISBN 13 : 9789702604006
Total Pages : 686 pages
Book Rating : 4.6/5 (4 download)

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Book Synopsis Marketing by : Gary Armstrong

Download or read book Marketing written by Gary Armstrong and published by Pearson Educación. This book was released on 2003 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.

Marketing in Canada

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Publisher :
ISBN 13 :
Total Pages : 580 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Marketing in Canada by : Kenneth L. Fernandez

Download or read book Marketing in Canada written by Kenneth L. Fernandez and published by . This book was released on 1985 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing in Argentina

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Publisher :
ISBN 13 :
Total Pages : 20 pages
Book Rating : 4.3/5 (121 download)

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Book Synopsis Marketing in Argentina by : Walter Bastian

Download or read book Marketing in Argentina written by Walter Bastian and published by . This book was released on 1981 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing and Smart Technologies

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Publisher : Springer Nature
ISBN 13 : 9813341831
Total Pages : 783 pages
Book Rating : 4.8/5 (133 download)

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Book Synopsis Marketing and Smart Technologies by : Álvaro Rocha

Download or read book Marketing and Smart Technologies written by Álvaro Rocha and published by Springer Nature. This book was released on 2021-03-09 with total page 783 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

GuÍa PrÁCtica para Dirigir Rh

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Publisher : Palibrio
ISBN 13 : 1463339100
Total Pages : 103 pages
Book Rating : 4.4/5 (633 download)

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Book Synopsis GuÍa PrÁCtica para Dirigir Rh by : Guillermo Sander Moreno

Download or read book GuÍa PrÁCtica para Dirigir Rh written by Guillermo Sander Moreno and published by Palibrio. This book was released on 2012-10 with total page 103 pages. Available in PDF, EPUB and Kindle. Book excerpt: En este libro, Guillermo Sander nos platica, en un estilo muy poco común, sus experiencias como alto ejecutivo de Recursos Humanos en conocidas empresas multinacionales y en la práctica de consultoría que desempeñó exitosamente por varias décadas. La GUÍA PRÁCTICA PARA DIRIGIR RECURSOS HUMANOS. La lectura de este libro nos demuestra por qué "Billy" es conocido como una de las más importantes figuras de su profesión. Excelente maestro que impartió innumerables clases y diplomados en varias importantes Universidades mexicanas, forjó a un buen número de profesionistas que habiendo salido de Ford y de su alma Mater, Intergamma, hoy son reconocidos profesionistas, ejecutivos, y consultores. Billy Sander escribió múltiples artículos en revistas de negocios, principalmente en México, pero también en algunos países Latinoamericanos, en Estados Unidos, y en Inglaterra. Formó parte del consejo de administración de varias empresas y participó en el programa de radio Entorno durante varios años: muchos de sus comentarios fueron plasmados en el libro PRODUCTIVIDAD Y SALARIOS publicado en los noventas. Esta GUÍA PRÁCTICA PARA DIRIGIR RECURSOS HUMANOS puede ser utilizada como libro de texto, o puede ser leído por ser interesante, ameno, ilustrativo y, a pesar de referirse a hechos del pasado, y principalmente a situaciones que ocurrieron en México, el lector lo encontrará muy actual, vivo y universal.

Marketing in Malaysia

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Publisher :
ISBN 13 :
Total Pages : 762 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Marketing in Malaysia by : Roy Mitchell

Download or read book Marketing in Malaysia written by Roy Mitchell and published by . This book was released on 1977 with total page 762 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advances in Digital Marketing and eCommerce

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Publisher : Springer Nature
ISBN 13 : 3031621352
Total Pages : 327 pages
Book Rating : 4.0/5 (316 download)

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Book Synopsis Advances in Digital Marketing and eCommerce by : Francisco J. Martínez-López

Download or read book Advances in Digital Marketing and eCommerce written by Francisco J. Martínez-López and published by Springer Nature. This book was released on with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Destination Marketing

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Publisher : Routledge
ISBN 13 : 1317517806
Total Pages : 242 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis Destination Marketing by : Metin Kozak

Download or read book Destination Marketing written by Metin Kozak and published by Routledge. This book was released on 2015-10-23 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation. The contributors examine new methods and marketing approaches used within the field through a combination of theoretical and practical approaches. With discussions of topics including image, branding, attractions and competitiveness, the chapters in this volume offer new insight into contemporary developments such as medical tourism, Islamic tourism and film-induced tourism. Presenting detailed findings and a range of methodologies, ranging from surveys to travel writings and ethnography, this book will be of interest to students, scholars and practitioners in the fields of tourism and marketing.

Marketing in Argentina

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Author :
Publisher :
ISBN 13 :
Total Pages : 20 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Marketing in Argentina by : Walter Hage

Download or read book Marketing in Argentina written by Walter Hage and published by . This book was released on 1979 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Analysis in Sport Business

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Publisher : Taylor & Francis
ISBN 13 : 1000618935
Total Pages : 384 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis Marketing Analysis in Sport Business by : Kevin K Byon

Download or read book Marketing Analysis in Sport Business written by Kevin K Byon and published by Taylor & Francis. This book was released on 2022-07-15 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores sport marketing analytics, an essential and crucially important aspect of contemporary sport business. Successful sport marketing begins and ends with the consumer, so understanding the consumer experience is critical. Marketing Analysis in Sport Business demonstrates how rigorous analytical procedures are the key to developing effective, evidence-based marketing practices that reflect real consumer needs. Presenting cutting-edge case studies of sport marketing analytics in action, the book explores topics such as digital communications, social media, digital ticketing, event marketing, the economic impact of COVID-19, developing sport brands, and conducting research with athletes and event participants. Written by a team of authors from 15 countries, including Australia, China, France, Iran, Italy, Japan, Mexico, New Zealand, Serbia, South Korea, Spain, Taiwan, the United Kingdom, the United States, and Venezuela, the book offers insight from a variety of cultural contexts and new perspectives on the global sport industry. Marketing Analysis in Sport Business is illuminating reading for any advanced student, researcher or professional working in sport business and management, sport development, marketing, strategic management, or international business.

Branded Content and Entertainment in Advertising

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Publisher : Taylor & Francis
ISBN 13 : 1000905586
Total Pages : 156 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Branded Content and Entertainment in Advertising by : María Rodríguez-Rabadán Benito

Download or read book Branded Content and Entertainment in Advertising written by María Rodríguez-Rabadán Benito and published by Taylor & Francis. This book was released on 2023-06-23 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, branded content and entertainment have become standard practice for brands, advertising agencies, and production companies. This volume analyzes branded content through a theoretical and empirical study to examine the factors that have led to exponential growth and the adaptation of creative advertising processes in the creation of branded content. The book debates the suitability and acceptability of branded entertainment as an advertising practice, the different degrees of involvement of the brand in creating content, and the brands' mastery of entertainment. It explores the implications that may underpin the practice and discusses the necessary creative elements involved in their successful execution, as well as the effects it has on consumers and audiences. This insightful book will be a valuable guide for academics and upper-level students across marketing disciplines, including advertising, brand management and communications, as well as screenwriting.

World Guide to Library Schools and Training Courses in Documentation

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Author :
Publisher : UNESCO
ISBN 13 : 9230010243
Total Pages : 113 pages
Book Rating : 4.2/5 (3 download)

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Book Synopsis World Guide to Library Schools and Training Courses in Documentation by : Helga Lengenfelder

Download or read book World Guide to Library Schools and Training Courses in Documentation written by Helga Lengenfelder and published by UNESCO. This book was released on 1973-01-01 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Weekly Compilation of Presidential Documents

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Publisher :
ISBN 13 :
Total Pages : 886 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Weekly Compilation of Presidential Documents by :

Download or read book Weekly Compilation of Presidential Documents written by and published by . This book was released on 1992 with total page 886 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Host Bibliographic Record for Boundwith Item Barcode 30112044669122 and Others

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Publisher :
ISBN 13 :
Total Pages : 2422 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Host Bibliographic Record for Boundwith Item Barcode 30112044669122 and Others by :

Download or read book Host Bibliographic Record for Boundwith Item Barcode 30112044669122 and Others written by and published by . This book was released on 2013 with total page 2422 pages. Available in PDF, EPUB and Kindle. Book excerpt:

An Illustrated Guide to Shrimp of the World

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Publisher : Springer
ISBN 13 : 1468482734
Total Pages : 222 pages
Book Rating : 4.4/5 (684 download)

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Book Synopsis An Illustrated Guide to Shrimp of the World by : Ian Dore

Download or read book An Illustrated Guide to Shrimp of the World written by Ian Dore and published by Springer. This book was released on 2012-12-06 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: One Purpose and Structure.- Two Identifying Shrimp.- Three The Shrimp Encyclopedia.- Four The Illustrated Guide.- Five Specifications for Processing Shrimp.- Six Resources and Further Reading.- Indexes.- General Index.- Index of Scientific Names.- Index of Common, Commercial and F.A.O. Names.- Combined Index.