Introduction to Business

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Publisher :
ISBN 13 :
Total Pages : 1455 pages
Book Rating : 4./5 ( download)

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Book Synopsis Introduction to Business by : Lawrence J. Gitman

Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2024-09-16 with total page 1455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.

Brand Fans

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Publisher : Springer
ISBN 13 : 3319488546
Total Pages : 254 pages
Book Rating : 4.3/5 (194 download)

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Book Synopsis Brand Fans by : Aaron C.T. Smith

Download or read book Brand Fans written by Aaron C.T. Smith and published by Springer. This book was released on 2017-01-20 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on the transferable lessons that emanate from these practices, Brand Fans explores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as well as anyone fascinated by modern marketing, consumer relationships and branding.

The Onion Book of Known Knowledge

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Publisher : Little, Brown
ISBN 13 : 031613323X
Total Pages : 259 pages
Book Rating : 4.3/5 (161 download)

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Book Synopsis The Onion Book of Known Knowledge by : The Onion

Download or read book The Onion Book of Known Knowledge written by The Onion and published by Little, Brown. This book was released on 2012-10-23 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you a witless cretin with no reason to live? Would you like to know more about every piece of knowledge ever? Do you have cash? Then congratulations, because just in time for the death of the print industry as we know it comes the final book ever published, and the only one you will ever need: The Onion's compendium of all things known. Replete with an astonishing assemblage of facts, illustrations, maps, charts, threats, blood, and additional fees to edify even the most simple-minded book-buyer, The Onion Book of Known Knowledge is packed with valuable information -- such as the life stages of an Aunt; places to kill one's self in Utica, New York; and the dimensions of a female bucket, or "pail." With hundreds of entries for all 27 letters of the alphabet, The Onion Book of Known Knowledge must be purchased immediately to avoid the sting of eternal ignorance.

A Cognitive Psychology of Mass Communication

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Publisher : Routledge
ISBN 13 : 1135850372
Total Pages : 559 pages
Book Rating : 4.1/5 (358 download)

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Book Synopsis A Cognitive Psychology of Mass Communication by : Richard Jackson Harris

Download or read book A Cognitive Psychology of Mass Communication written by Richard Jackson Harris and published by Routledge. This book was released on 2009-05-19 with total page 559 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this fifth edition of A Cognitive Psychology of Mass Communication, author Richard Jackson Harris continues his examination of how our experiences with media affect the way we acquire knowledge about the world, and how this knowledge influences our attitudes and behavior. Presenting theories from psychology and communication along with reviews of the corresponding research, this text covers a wide variety of media and media issues, ranging from the commonly discussed topics – sex, violence, advertising – to lesser-studied topics, such as values, sports, and entertainment education. The fifth and fully updated edition offers: highly accessible and engaging writing contemporary references to all types of media familiar to students substantial discussion of theories and research, including interpretations of original research studies a balanced approach to covering the breadth and depth of the subject discussion of work from both psychology and media disciplines. The text is appropriate for Media Effects, Media & Society, and Psychology of Mass Media coursework, as it examines the effects of mass media on human cognitions, attitudes, and behaviors through empirical social science research; teaches students how to examine and evaluate mediated messages; and includes mass communication research, theory and analysis.

Sports and Entertainment Marketing

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Publisher : Cengage Learning
ISBN 13 : 9780538445146
Total Pages : 0 pages
Book Rating : 4.4/5 (451 download)

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Book Synopsis Sports and Entertainment Marketing by : Ken Kaser

Download or read book Sports and Entertainment Marketing written by Ken Kaser and published by Cengage Learning. This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition incorporates feedback from instructors across the country. It includes more activities and projects, more examples that cover a wider variety of teams and artists, new photos, and more comprehensive DECA preparation.

The Elusive Fan: Reinventing Sports in a Crowded Marketplace

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Publisher : McGraw-Hill Education
ISBN 13 : 9780071454094
Total Pages : 0 pages
Book Rating : 4.4/5 (54 download)

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Book Synopsis The Elusive Fan: Reinventing Sports in a Crowded Marketplace by : Ben Ryan Shields

Download or read book The Elusive Fan: Reinventing Sports in a Crowded Marketplace written by Ben Ryan Shields and published by McGraw-Hill Education. This book was released on 2006-07-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sports are a multibillion-dollar global business that will continue to grow by leaps and bounds into the foreseeable future. The bad news is: It's never been harder to attract, engage, and retain the sports fan. Today's sports fans are bombarded by choices. Traditional sports, such as baseball, football, and basketball, compete for fans' dollars with snowboarding, lacrosse, poker...even paintball. The old business formulas, developed in the age of three TV networks and creaky stadiums, no longer apply. World-renowned communication expert Irving Rein, international marketing guru Philip Kotler, and communication specialist Ben Shields deliver an innovative new business model centered squarely on fan satisfaction and retention. They give you the tools to transform your sports product into an enduring brand-immune to the vagaries of winning and losing-that quickly adapts to changing market conditions. Along the way they illustrate their points with fascinating case studies, including Manchester United's transformation from a plucky home team to a billion-dollar international franchise Professional golf phenomenon Michelle Wie's quest to maximize her talents and marketability Southlake Carroll High School football team's benchmarking of professional and college football programs to build its own brand Daytona International Speedway's reinvention of fan intimacy Combining expert analysis with field-tested strategies for winning hearts and minds, The Elusive Fan is your guide to surviving and thriving in today's ever-widening world of sports.

Coffee's for Closers

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Publisher : John Wiley & Sons
ISBN 13 : 0857089625
Total Pages : 406 pages
Book Rating : 4.8/5 (57 download)

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Book Synopsis Coffee's for Closers by : Tony Morris

Download or read book Coffee's for Closers written by Tony Morris and published by John Wiley & Sons. This book was released on 2023-05-23 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical, real-world sales advice you can apply immediately to improve your numbers In Coffee’s For Closers: The Best Real Life Sales Book You’ll Ever Read, veteran sales leader and coach Tony Morris delivers a can’t-miss, hands-on guide to becoming the best salesperson you can be. This is not a book filled with high-level theories – rather it is a book that offers innovative and easy-to-understand sales techniques you can apply immediately and integrate into your daily life as a salesperson. In the book, you’ll explore tried-and-true, step-by-step tutorials on getting past gatekeepers, cold-calling, questioning, listening to customers, and crafting airtight proposals. You’ll also find: Expert tips on gaining commitment and closing, as well as advice on how to handle prospects’ objections and stalling tactics Ways to generate leads, build rapport with customers, prepare for your next sales call, and even manage your time wisely Strategies for handling rejection - a frequently encountered experience for every salesperson A practical blueprint for sales success that is heavily informed by real-world experience and commonsense, Coffee’s For Closers will become one of those essential resources you rely on to inform your everyday approach to sales.

Historic Birmingham & Jefferson County

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Author :
Publisher : Historical Publishing Network
ISBN 13 :
Total Pages : 320 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Historic Birmingham & Jefferson County by : James Ronald Bennett

Download or read book Historic Birmingham & Jefferson County written by James Ronald Bennett and published by Historical Publishing Network. This book was released on 2008 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Will I See My Dog in Heaven?

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Publisher : Paraclete Press
ISBN 13 : 1557257604
Total Pages : 111 pages
Book Rating : 4.5/5 (572 download)

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Book Synopsis Will I See My Dog in Heaven? by : Jack Wintz

Download or read book Will I See My Dog in Heaven? written by Jack Wintz and published by Paraclete Press. This book was released on 2009-05-01 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Universal Question, thoughtfully answered! What do you think: Will we see our dogs and cats in the hereafter? Does God's plan for eternity include the created nonhuman world? Franciscan friar and popular writer Father Jack Wintz brings a love for all creation and infectious enthusiasm to the serious task of exploring answers to these long-asked questions, In Will I See My Dog in Heaven? Father Jack admits that no one really knows what God has in mind for us in the next life. But in ten thoughtful chapters, he lines up evidence from the Scriptures, Christian tradition and liturgy, and the life and teachings of St. Francis of Assisi, that God desires all creatures (yes, including our beloved pets!) in the afterlife.

Webster's New World Essential Vocabulary

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Publisher : Webster's New World
ISBN 13 : 0764587838
Total Pages : 401 pages
Book Rating : 4.7/5 (645 download)

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Book Synopsis Webster's New World Essential Vocabulary by : David Alan Herzog

Download or read book Webster's New World Essential Vocabulary written by David Alan Herzog and published by Webster's New World. This book was released on 2004-12-01 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: A must-have vocabulary builder for test takers and lifelong learners For the more than 3 million SAT and GRE test takers every year, as well as the millions of non-native English speakers who want to enhance their English vocabulary, Websters New World Essential Vocabulary will be an invaluable resource.

Contemporary Intellectual Property

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Publisher : Oxford University Press, USA
ISBN 13 : 0199263396
Total Pages : 1024 pages
Book Rating : 4.1/5 (992 download)

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Book Synopsis Contemporary Intellectual Property by : Hector L. MacQueen

Download or read book Contemporary Intellectual Property written by Hector L. MacQueen and published by Oxford University Press, USA. This book was released on 2007 with total page 1024 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is accompanied by a web site where students and lecturers alike can access updates on major developments in the law as well as pointers to the exercises contained in the text.

Business Law and Strategy

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Publisher :
ISBN 13 : 9780078023828
Total Pages : pages
Book Rating : 4.0/5 (238 download)

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Book Synopsis Business Law and Strategy by : Sean P. Melvin

Download or read book Business Law and Strategy written by Sean P. Melvin and published by . This book was released on 2020 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "Legal strategies act as a springboard for businesses to gain competitive advantages, identify opportunities to reach goals, and create value in the firm. Business managers are increasingly tasked with understanding the basics of legal strategy and recognizing which strategies tie into their business needs and influence their decision making. Because today's students are tomorrow's business managers and owners, empowering them with knowledge of business law and the basics of legal strategy provides a strong foundation for their future success in the business world"--

Who's Afraid of a Large Black Man?

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Publisher : Penguin
ISBN 13 : 1101217405
Total Pages : 271 pages
Book Rating : 4.1/5 (12 download)

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Book Synopsis Who's Afraid of a Large Black Man? by : Charles Barkley

Download or read book Who's Afraid of a Large Black Man? written by Charles Barkley and published by Penguin. This book was released on 2005-03-31 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this controversial national bestseller, former NBA star and author of I May Be Wrong But I Doubt It Charles Barkley takes on the major issue of our time. Who's Afraid of a Large Black Man is a series of charged, in-your-face conversations about race with some of America's most prominent figures, including Bill Clinton, Barack Obama, Jesse Jackson, Samuel L. Jackson, Morgan Freeman, Ice Cube, Marian Wright Edelman, Tiger Woods, Peter Guber, and Robert Johnson.

Way Past Worried

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Publisher : Albert Whitman & Company
ISBN 13 : 0807586803
Total Pages : 35 pages
Book Rating : 4.8/5 (75 download)

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Book Synopsis Way Past Worried by : Hallee Adelman

Download or read book Way Past Worried written by Hallee Adelman and published by Albert Whitman & Company. This book was released on 2020-10-01 with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sometimes being worried can keep you from having fun. Brock is worried. Way past worried, with his heart thumping and his mind racing. Today is his friend Juan's superhero party and he’s going all by himself. What if nobody plays with him? What if everyone laughs at him? Brock doesn’t feel like a superhero, but...what if he can save the day and find a way past worried all by himself? This engaging story speaks to kids’ emerging emotional intelligence skills and helps them learn to manage worry.

The University of Chicago Magazine

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Publisher :
ISBN 13 :
Total Pages : 722 pages
Book Rating : 4.A/5 ( download)

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Book Synopsis The University of Chicago Magazine by :

Download or read book The University of Chicago Magazine written by and published by . This book was released on 1917 with total page 722 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The United States and Eastern Europe

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Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (14 download)

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Book Synopsis The United States and Eastern Europe by : United States Air Force Academy. Library

Download or read book The United States and Eastern Europe written by United States Air Force Academy. Library and published by . This book was released on 1967 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Annenbergs

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Publisher : Simon & Schuster
ISBN 13 :
Total Pages : 456 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The Annenbergs by : John E. Cooney

Download or read book The Annenbergs written by John E. Cooney and published by Simon & Schuster. This book was released on 1982 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This is the colorful and dramatic biography of two of America's most controversial entrepreneurs: Moses Louis Annenberg, 'the racing wire king, ' who built his fortune in racketeering, invested it in publishing, and lost much of it in the biggest tax evasion case in United States history; and his son, Walter, launcher of TV Guide and Seventeen magazines and former ambassador to Great Britain."--Jacket.