Great Clients

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Clients for Life

Author : Andrew Sobel
Publisher : Simon and Schuster
ISBN 13 : 0743215095
Total Pages : 269 pages
Book Rating : 4.7/5 (432 download)

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Book Synopsis Clients for Life by : Andrew Sobel

Download or read book Clients for Life written by Andrew Sobel and published by Simon and Schuster. This book was released on 2001-02-21 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finally, the book that all professionals frustrated with fleeting client loyalty and relentless price pressure have waited for—the first in-depth, guide to developing lasting client relationships. Millions of people in this country earn their livings by serving clients, and their numbers are growing every day. Unfortunately, far too few develop the skills and strategies needed to rise to the top in a world where clients have almost unlimited access to information and expertise. Clients for Life sets forth a comprehensive framework for how professionals in all fields can develop breakthrough relationships with their clients and enjoy enduring client loyalty. Supported by more than 100 case studies and wisdom gleaned from interviews with dozens of leading CEOs and prominent business advisors, Clients for Life identifies what clients really want and lays out the core qualities that distinguish the client advisor—an irreplaceable resource—from the expert for hire, a tradable commodity. Readers will learn, for example, to develop selfless independence, which tempers complete emotional, intellectual, and financial independence with a powerful commitment to client needs; to become deep generalists and overcome the narrow perspective caused by specialization; to systematically build lifelong trust; and to cultivate the power of synthesis—big-picture thinking—that is so highly valued by clients. Portraits of history's most famously successful advisors, including Machiavelli, Sir Thomas More, and J. P. Morgan, underscore these timeless qualities that modern professionals need to develop to excel in today's competitive environment.

Great Clients

Author : David Ullman
Publisher : Figure 1 Publishing
ISBN 13 : 177327113X
Total Pages : 115 pages
Book Rating : 4.7/5 (732 download)

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Book Synopsis Great Clients by : David Ullman

Download or read book Great Clients written by David Ullman and published by Figure 1 Publishing. This book was released on 2020-04-14 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: It’s no secret that most advertising is silly, irritating, and boring. Everywhere we go, irrelevant ad-noise clutters our physical and mental environments. More importantly, it simply doesn't work. If your company’s advertising doesn’t rise above the fray, you probably blame your agency—they’re not giving you their best work, or they “just don’t get it.” But consider this: you might be the problem. After nearly five decades in the advertising business, David Ullman has learned a few things about how to make effective ads. Forget the Mad Men image of a lone creative generating brilliant insights. David was on Madison Avenue in the ’60s and ’70s—that’s not how it worked then, and it doesn't work that way now. Great advertising comes from great relationships. It comes from clear communication, shared goals, and trust. And all of those start with great clients. The tips and insights in this book show exactly how to work with your agency to ensure the work they produce is the best it can be. It’s simple—learn how to be a great client, and you’ll get great advertising.

The Ten Principles Behind Great Customer Experiences

Author : Matt Watkinson
Publisher : Pearson UK
ISBN 13 : 0273775987
Total Pages : 173 pages
Book Rating : 4.2/5 (737 download)

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Book Synopsis The Ten Principles Behind Great Customer Experiences by : Matt Watkinson

Download or read book The Ten Principles Behind Great Customer Experiences written by Matt Watkinson and published by Pearson UK. This book was released on 2013-02-14 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to create a competitive advantage for your business by offering a customer experience that’s second to none! By following a simple “ten principles” format, this book will show you how to constantly improve and build your business. The combination of psychological theory, real world case studies, worked examples and template documents provides the ‘what, why and how’ necessary to make good ideas stick and get them into practical usage, so you can enhance your customers’ experiences and keep them returning again and again. Featuring lessons from a host of winning companies such as Facebook, Lush Cosmetics, Gü puddings and John Lewis, the book is littered with uncomplicated ideas which are simple to implement and accessible to anyone.

Scale Up Your Brand Workbook

Author : Denise Lee Yohn
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781541140080
Total Pages : 34 pages
Book Rating : 4.1/5 (4 download)

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Book Synopsis Scale Up Your Brand Workbook by : Denise Lee Yohn

Download or read book Scale Up Your Brand Workbook written by Denise Lee Yohn and published by Createspace Independent Publishing Platform. This book was released on 2016-12-25 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introducing a new workbook Scale-Up Your Brand: How To Set Up Your Brand for Success in 5 Steps from Denise Lee Yohn, brand-building expert, speaker, and author of the bestselling book What Great Brands Do.Scale-Up Your Brand is a step-by-step guide to develop a strong, valuable, sustainable brand strategy that will help you scale. Packed with exercises, instructions, and helpful tips36-pages with room for taking notes and documenting decisionsPlus a bonus: Brand Assessment Tool With this workbook, you will: Lay the foundation for your brand to inspire true customer loyalty, improve your profit margin, and increase the longevity of your businessSpecify how you plan to compete and winAchieve clarity, focus, and alignment on your priorities among everyone who works on your business Get your workbook now...and get ready to scale!

Customers for Life

Author : Carl Sewell
Publisher : Crown Currency
ISBN 13 : 0307567311
Total Pages : 241 pages
Book Rating : 4.3/5 (75 download)

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Book Synopsis Customers for Life by : Carl Sewell

Download or read book Customers for Life written by Carl Sewell and published by Crown Currency. This book was released on 2009-07-01 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this completely revised and updated edition of the customer service classic, Carl Sewell enhances his time-tested advice with fresh ideas and new examples and explains how the groundbreaking “Ten Commandments of Customer Service” apply to today’s world. Drawing on his incredible success in transforming his Dallas Cadillac dealership into the second largest in America, Carl Sewell revealed the secret of getting customers to return again and again in the original Customers for Life. A lively, down-to-earth narrative, it set the standard for customer service excellence and became a perennial bestseller. Building on that solid foundation, this expanded edition features five completely new chapters, as well as significant additions to the original material, based on the lessons Sewell has learned over the last ten years. Sewell focuses on the expectations and demands of contemporary consumers and employees, showing that businesses can remain committed to quality service in the fast-paced new millennium by sticking to his time-proven approach: Figure out what customers want and make sure they get it. His “Ten Commandants” provide the essential guidelines, including: • Underpromise, overdeliver: Never disappoint your customers by charging them more than they planned. Always beat your estimate or throw in an extra service free of charge. • No complaints? Something’s wrong: If you never ask your customers what else they want, how are you going to give it to them? • Measure everything: Telling your employees to do their best won’t work if you don’t know how they can improve.

It Starts With Clients

Author : Andrew Sobel
Publisher : John Wiley & Sons
ISBN 13 : 1119619106
Total Pages : 256 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis It Starts With Clients by : Andrew Sobel

Download or read book It Starts With Clients written by Andrew Sobel and published by John Wiley & Sons. This book was released on 2020-03-31 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: World-renowned client relationship authority shows you how to dramatically grow your business by mastering fourteen critical client development challenges Andrew Sobel, author of the international bestsellers Clients for Life and Power Questions, offers a proven,100-day plan for conquering 14 tough client development challenges and growing your client base in any market conditions. He’s encapsulated 25 years of unique research, including personal interviews with over 8000 top executives and successful rainmakers, into a practical roadmap for winning more new clients and growing your existing relationships. You’ll learn specific strategies to move confidently and predictably from a first meeting to a signed contract, and discover the agenda-setting techniques that create a steady stream of sole-source business. You’ll master the art of reframing client requests, leading to broader, higher-impact engagements. You’ll dramatically sharpen your ability to ask the powerful questions that can transform your client relationships. And, you’ll learn to develop advisory relationships with influential C-suite executives. Andrew illustrates each weekly challenge with real-life examples drawn from thousands of executive meetings. He shares success strategies from having grown and led three highly successful professional service businesses. Andrew has taught these strategies to over 50,000 professionals around the world, and they’re now available to you in this highly readable, portable masterclass. Whether you are early in your career and need a comprehensive guide to grow your client base from the ground up or are a seasoned practitioner who wants to accelerate your business growth, It Starts With Clients will take you to the next level.

Clone Your Best Clients

Author : Heidi Thompson
Publisher :
ISBN 13 : 9780692878231
Total Pages : 142 pages
Book Rating : 4.8/5 (782 download)

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Book Synopsis Clone Your Best Clients by : Heidi Thompson

Download or read book Clone Your Best Clients written by Heidi Thompson and published by . This book was released on 2017-05-11 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if you could clone your best clients and work with them over and over again?Imagine how happy, fulfilled, and profitable you'd be if you could work with more of these ideal clients who appreciate and respect your work and don't object to your prices. Sounds magical, doesn't it? Clone Your Best Clients can help you identify, find, and attract your ideal clients.This book introduces readers to the "Clone Your Best Clients System," a process creative entrepreneurs and wedding business owners use to understand their very best clients and attract more clients just like them. You'll learn how to identify the clients you love to work with and create a marketing plan unique to your business that consistently attracts more of your ideal clients. If you want to work with more of your ideal clients and take the guesswork out of your marketing, this book is for you.

Tell Your Clients Where to Go!

Author : Todd Sebastian
Publisher :
ISBN 13 : 9780741449030
Total Pages : 0 pages
Book Rating : 4.4/5 (49 download)

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Book Synopsis Tell Your Clients Where to Go! by : Todd Sebastian

Download or read book Tell Your Clients Where to Go! written by Todd Sebastian and published by . This book was released on 2008-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: TELL YOUR CLIENTS WHERE TO GO! is ideal for client-facing professionals who want to captivate their clients and catapult their careers. The perspective is relevant to any industry, but indispensable for people in marketing and communications agencies. This book also provides valuable perspective for clients. Not only will it help them interact with their agencies, but it will guide them to more passionately and proactively lead their own clients ¿ including their managers, trade customers and consumers. For agency people and clients alike, this book is a perfect training tool for new professionals and a great refresher course for experienced practitioners.

Million Dollar Consulting

Author : Alan Weiss
Publisher : McGraw Hill Professional
ISBN 13 : 9780071626194
Total Pages : 400 pages
Book Rating : 4.6/5 (261 download)

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Book Synopsis Million Dollar Consulting by : Alan Weiss

Download or read book Million Dollar Consulting written by Alan Weiss and published by McGraw Hill Professional. This book was released on 2009-09-17 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Long-Awaited Update for Building a Thriving Consultancy Completely updated for today’s busier-than-ever consultants, this classic guide covers the ins and outs for competing and winning in this ultracompetitive field. You’ll find step-by-step advice on how to raise capital, attract clients, create a marketing plan, and grow your business into a $1 million-per-year firm, plus brand-new material on: Blogging and social networking Global consulting Delegating labor Profiting in a troubled market Retainer business Internet marketing Praise for the previous editions of Million Dollar Consulting: “If you’re interested in becoming a rich consultant, this book is a must read.” Robert F. Mager, founder and president, Mager Associates, and member of the Training & Development Hall of Fame “Blast out of the per diem trap and into value billing.” Jim Kennedy, founder, publisher, and editor, Consultants News “The advice on developing price structure alone is worth a hundred times the price of the book.” William C. Byham, Ph.D., author of Zapp! “Must reading for those who are beginning a practice or seeking to upgrade an existing practice.” Victor H. Vroom, John G. Searle Professor, School of Management, Yale University

Don't Be a Slave to Your Clients

Author : Brandon Williams
Publisher :
ISBN 13 : 9781797677262
Total Pages : 157 pages
Book Rating : 4.6/5 (772 download)

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Book Synopsis Don't Be a Slave to Your Clients by : Brandon Williams

Download or read book Don't Be a Slave to Your Clients written by Brandon Williams and published by . This book was released on 2019-02 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: YOUR CLIENTS CAN LEGALLY KILL YOU... Human beings spend a vast majority of their life doing two things: sleeping and working. These two areas, if messed up in some way, won't allow you to live a good life. This book addresses the latter (and most likely, eventually, covers the first one as well). Bad clients or customers at your business can destroy not just your work life but also your personal life. That horrific client causes you massive stress and you come home and, without you even totally knowing it, you take it out on your family, friends, pets, etc. You can even develop sickness and your health can start to slip. The people around you need to be aggressively filtered and watched because the closer they are, the more they affect you (for better or worse). You have worked very hard to learn your trade or your skill-set. Why do you need to beg for clients? Why do you need to be treated poorly? Do you need them more or do they need you more? Here are the main points I want you to realize about your job or business: 1. All the "marketing" sharks floating around you and your business are looking to get paid, sneak under the radar long enough, and get out. Chances are they have no idea how to market or sell what you do. You've probably been burned before and you will get burned again. This book will prevent that. 2. Marketing and sales are considered two different subjects. THEY ARE NOT. These two subjects are married and there is actually a step that goes in-between them that has to be in. If you don't do all 3 steps, you will continue to beg for your client's money and you will be a slave. You learn about all 3 aspects in this book. 3. All the garbage you have been told about "closing techniques," sales drills, etc have always seemed wrong or strange. THEY ARE. When you are honest and create an attraction system to actually bring in the kind of people you want to work with, there are no head-games, no emotional wrestling, no painful headaches and no looking at your bank account balance in terror. This book will show you exactly how to do this and how to set it up so that your clients respect you and your time and are excited to pay you and get started. 4. Price resistance can only exist in a situation where the prospect is not enlightened. People that have doubts or insecurities complain about price. This book will help you to create trust and stability for your prospects and clients so that you do not need to handle price resistance ever again. You are a skilled technician. There are a million books out there on sales and marketing. It seems like a lot of work and you just "don't have the time" to do it. I will show you how you can actually make more money, dramatically reduce your stress and work LESS after this is all said-and-done. What is in this book applies also to staff and personnel: how to attract them and how to hire the right people. Marketing and sales, boiled down into one word, is simply ATTRACTION. If you attract the right people who are looking for what you have, there should not be much arguing or difficulty in having them around. So quit being a slave to your clients. Break your chains and regain your sanity. Regain your love for your work and allow that love to spread through your family, friends, etc. Make your work into a stronghold of your life where, no matter what else is going on, your work can be your anchor when times are tough. Work can be so wonderful that you actually feel good and refreshed after a 10-hour day. THIS IS THE WAY WORK SHOULD BE. I dumped every ounce of knowledge I have on this subject into this book. I wrote it with the purpose of delivering to you, the reader, the maximum amount of value in the minimum amount of time with the minimum amount of big words or difficult concepts. I really want you to be able to gain this information easily so that you can use it right away. I care about you. Do well.

How Clients Buy

Author : Tom McMakin
Publisher : John Wiley & Sons
ISBN 13 : 111943470X
Total Pages : 279 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis How Clients Buy by : Tom McMakin

Download or read book How Clients Buy written by Tom McMakin and published by John Wiley & Sons. This book was released on 2018-03-13 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: The real-world guide to selling your services and bringing in business How Clients Buy is the much-needed guide to selling your services. If you're one of the millions of people whose skills are the 'product,' you know that you cannot be successful unless you bring in clients. The problem is, you're trained to do your job—not sell it. No matter how great you may be at your actual role, you likely feel a bit lost, hesitant, or 'behind' when it comes to courting clients, an unfamiliar territory where you're never quite sure of the line between under- and over-selling. This book comes to the rescue with real, practical advice for selling what you do. You'll have to unlearn everything you know about sales, but then you'll learn new skills that will help you make connections, develop rapport, create interest, earn trust, and turn prospects into clients. Business development is critical to your personal success, and your skills in this area will dictate the course of your career. This invaluable guide gives you a set of real-world best practices that can help you become the rainmaker you want to be. Get the word out and make productive connections Drop the fear of self-promotion and advertise your accomplishments Earn potential clients' trust to build a lasting relationship Scrap the sales pitch in favor of honesty, positivity, and value Working in the consulting and professional services fields comes with difficulties not encountered by those who sell tangible products. Services are often under-valued, and become among the first things to go when budgets get tight. It is now harder than ever to sell professional services, so your game must be on-point if you hope to out-compete the field. How Clients Buy shows you how to level up and start winning the client list of your dreams.

The Complete Idiot's Guide to Great Customer Service

Author : Donald W. Blohowiak
Publisher : Penguin
ISBN 13 : 9780028619538
Total Pages : 366 pages
Book Rating : 4.6/5 (195 download)

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Book Synopsis The Complete Idiot's Guide to Great Customer Service by : Donald W. Blohowiak

Download or read book The Complete Idiot's Guide to Great Customer Service written by Donald W. Blohowiak and published by Penguin. This book was released on 1997 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes how to create a service-oriented organization, including training customer service representatives, soothing angry customers, and understanding employee and customer motivation

Getting Clients and Keeping Clients for Your Service Business

Author : M. D. Weems
Publisher : Atlantic Publishing Company
ISBN 13 : 1601380445
Total Pages : 290 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Getting Clients and Keeping Clients for Your Service Business by : M. D. Weems

Download or read book Getting Clients and Keeping Clients for Your Service Business written by M. D. Weems and published by Atlantic Publishing Company. This book was released on 2007-04 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many books are written on how to attract more business for retail stores or new products, but this is the only book written for the small business service provider. Whether you are an attorney, doctor, accountant, consultant, personal trainer, insurance agent, Web or computer consultant, graphic designer, dentist, landscape or pool caretaker, professional cleaner, wedding planner, tree trimmer, caterer, or pet sitter, this book is for you. The truth is unless you keep a steady stream of clients coming through your doors, you will never be as successful as you would really like to be. If you're great at working with clients and you do an excellent job of providing your services, you have the capability to turn your service business into a highly profitable firm, easily. If you are like most small business service providers, getting and keeping new clients is hard work and takes up most of your time. And it is a big challenge. Yet this was not the reason you went into business. You went into business to assist your customers and make a financially rewarding business for yourself. This new book will guide you back to your original goals for going into business while making your life easier. Developing a low-cost proven marketing system doesn't have to be difficult or time consuming. This book details the principles and practices of marketing for the professional service business. In 30 days or less, you will be so successful in attracting all the business you will ever need that you can select the clients you want to serve. This specialized book will demonstrate methodically how to market and promote your services easily, inexpensively, and most important profitably. You will learn how to find new business clients quickly and keep existing ones satisfied by selling client based solutions and services by putting technology and low-cost marketing devices into place that take little or no time on your part. You will learn to develop a marketing plan with hundreds of practical marketing ideas to help successful service providers attract new clients and increase business with existing ones. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company presidentâe(tm)s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.

What Your Clients Won't Tell You and Your Managers Don't Know

Author : John Gamble
Publisher :
ISBN 13 : 9780966543810
Total Pages : 200 pages
Book Rating : 4.5/5 (438 download)

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Book Synopsis What Your Clients Won't Tell You and Your Managers Don't Know by : John Gamble

Download or read book What Your Clients Won't Tell You and Your Managers Don't Know written by John Gamble and published by . This book was released on 2001 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Art of Client Service

Author : Robert Solomon
Publisher : John Wiley & Sons
ISBN 13 : 111922828X
Total Pages : 191 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis The Art of Client Service by : Robert Solomon

Download or read book The Art of Client Service written by Robert Solomon and published by John Wiley & Sons. This book was released on 2016-03-17 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide for providing exceptional client service Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming there are definable, actionable methods to the role, and provide guidance designed to achieve more effective work. Written by one of the industry's most knowledgeable client services executives, the book begins with a definition, then follows a path from an initial new business win to beginning, building, losing, then regaining trust with clients. It is a powerful source of counsel for those new to the business, for industry veterans who want to refresh or validate what they know, and for anyone in the middle of the journey to get better at what they do.

Be Good, Be Brief, Be Gone

Author : Jason Miller
Publisher : Strategic Advisor Board
ISBN 13 :
Total Pages : 163 pages
Book Rating : 4./5 ( download)

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Book Synopsis Be Good, Be Brief, Be Gone by : Jason Miller

Download or read book Be Good, Be Brief, Be Gone written by Jason Miller and published by Strategic Advisor Board. This book was released on 2022-04-04 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this international bestselling book, discover a short yet powerful philosophy that will help you stand out as the best in your business. Combined with Jason Miller's proven system, The Trinity of Success, you will soon learn how to quickly grow and scale your business. The Strategic Advisor Board is a business mentorship company that helps small businesses build and scale their companies. Based in Boulder, CO, and operating nationwide, Strategic Advisor Board consists of a board of ten CEO members who collectively advise and mentor clients. Leveraging the power of powerful industry connections, their goal is to have their client dream bigger, achieve the highest possible profit for their company, and create a working system that will allow their business to not only grow but thrive. Reinvigorating small businesses is a priority of the Strategic Advisor Board. We focus on smarter business growth through community effort that helps the local economy. Our communities fuel our country's economy and allow us to grow and thrive as a nation. We help businesses create smart strategies that tie into the community effort to support the economy in a more holistic way. Buy this book today and start leveraging the Power of 10 in your business.

Interior Design Clients

Author : Thomas L. Williams
Publisher : Skyhorse Publishing Inc.
ISBN 13 : 1581156766
Total Pages : 233 pages
Book Rating : 4.5/5 (811 download)

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Book Synopsis Interior Design Clients by : Thomas L. Williams

Download or read book Interior Design Clients written by Thomas L. Williams and published by Skyhorse Publishing Inc.. This book was released on 2010 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Clients are the lifeblood of any interior design firm, and a clear understanding of how to manage those clients is essential. Interior Design Clients will help entrepreneurial designers build their clientele and avoid the pitfalls that can waylay even experienced designers. Becoming a residential or commercial interior designer is not an easy undertaking, and developing strategies to gain clients' trust is the key to making client interaction as rewarding as possible. Author Tom Williams, who has run his own design firms for over thirty years, covers everything from good client, project, and time management to interview techniques and paperwork organization. Readers will find information on: marketing to clients; creating budgets; preparing presentations; client contracts and letters of agreement; ordering supplies; project management; delivery and placement; and retaining clients.