Grasped Attitudes Toward Ethical And Sustainable Marketing

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GRASPED Attitudes Toward Ethical and Sustainable Marketing

Author : Steven Brough
Publisher : GRASPED Digital
ISBN 13 :
Total Pages : 43 pages
Book Rating : 4./5 ( download)

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Book Synopsis GRASPED Attitudes Toward Ethical and Sustainable Marketing by : Steven Brough

Download or read book GRASPED Attitudes Toward Ethical and Sustainable Marketing written by Steven Brough and published by GRASPED Digital. This book was released on 2024-04-13 with total page 43 pages. Available in PDF, EPUB and Kindle. Book excerpt: "GRASPED Attitudes Toward Ethical and Sustainable Marketing: Vol. 8 Marketing for a Sustainable Future" insightfully explores the pivotal role of ethics and sustainability in contemporary marketing. It adeptly aligns with consumer expectations for transparency and environmental stewardship, making it a vital read for marketers aspiring to lead with integrity. The document not only discusses current trends but also provides actionable strategies for integrating ethical principles into marketing efforts, making it a comprehensive guide for sustainable brand growth. The uniqueness of this volume is its focused exploration of how ethical and sustainable practices can serve as a cornerstone for marketing strategies. It distinguishes itself by offering a roadmap for brands to not only meet the rising consumer demand for responsible business practices but also to leverage these commitments for competitive advantage and brand loyalty, marking it as essential reading for forward-thinking marketers.

GRASPED Consumer Attitudes and Buying Behavior

Author : Steven Brough
Publisher : GRASPED Digital
ISBN 13 :
Total Pages : 32 pages
Book Rating : 4./5 ( download)

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Book Synopsis GRASPED Consumer Attitudes and Buying Behavior by : Steven Brough

Download or read book GRASPED Consumer Attitudes and Buying Behavior written by Steven Brough and published by GRASPED Digital. This book was released on 2024-04-13 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: "GRASPED: Consumer Attitudes and Buying Behavior" offers a thorough exploration into the psychological underpinnings of consumer decisions, integrating cognitive, affective, and behavioral perspectives to provide a multifaceted understanding of how attitudes influence purchasing. The document is well-crafted, presenting complex concepts in an accessible manner, making it invaluable for marketers looking to align their strategies with consumer preferences. Its blend of theory and practical insights makes it a must-read for professionals aiming to navigate the complexities of consumer behavior effectively. The uniqueness of "GRASPED: Consumer Attitudes and Buying Behavior" lies in its holistic approach to decoding consumer psychology. It bridges academic insights and practical applications, offering a comprehensive toolkit for marketers to align their strategies with the nuanced preferences of today's consumers. This document stands out by not only explaining consumer attitudes but also providing actionable strategies to influence purchasing decisions, making it an essential resource for anyone looking to excel in the competitive landscape of marketing.

Ethics, Social Responsibility and Sustainability in Marketing

Author : Ipek Altinbasak-Farina
Publisher : Springer
ISBN 13 : 9811379246
Total Pages : 295 pages
Book Rating : 4.8/5 (113 download)

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Book Synopsis Ethics, Social Responsibility and Sustainability in Marketing by : Ipek Altinbasak-Farina

Download or read book Ethics, Social Responsibility and Sustainability in Marketing written by Ipek Altinbasak-Farina and published by Springer. This book was released on 2019-07-03 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways that enhance the well-being of a society as a whole. In the past, social responsibility and corporate ethics may not have been the key elements of corporate and business strategy. However, in the last decade the picture has changed dramatically. Consumers are more concerned about ethical issues and the effects of business activities on the environment and the society. The impact and importance of ethical consumerism is escalating. The consumers are more attentive and expect companies promote their ethical credentials in order to make them more accountable of their actions. This book also reveals how companies should realize that corporate social responsibility (CSR) is not an illustration of corporate altruism but a source of opportunity, and competitive advantage. Finding and following social initiatives as a part of the key business model is proved to be one of the competitive strengths in many instances. This book covers different issues related to ethics, social responsibility and sustainability in marketing and presents different cases and applications from different countries. Together with the best practices, each case and research is expected to shed light on how to improve the role of marketing in helping to the development and well-being of the society.

Sustainable Marketing and Customer Value

Author : Subrata Chattopadhyay
Publisher : Taylor & Francis
ISBN 13 : 1000785858
Total Pages : 345 pages
Book Rating : 4.0/5 (7 download)

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Book Synopsis Sustainable Marketing and Customer Value by : Subrata Chattopadhyay

Download or read book Sustainable Marketing and Customer Value written by Subrata Chattopadhyay and published by Taylor & Francis. This book was released on 2022-12-28 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anticipating that marketing will experience a strategic change in the new normal post COVID-19, this book sets out to capture interesting insights from researchers and practitioners through in-depth research on the myriad aspects of industrial transformation. It discusses the facets in which markets can be reached sustainably delivering value to people, planet and create prosperity. Sustainable Marketing and Customer Value establishes an overview and framework for major ideas that connect marketing, consumption and sustainability. It addresses dominant areas of research of sustainability from the marketing perspective, the origin of interest in sustainability, as well as the practice of deprioritising sustainability ideas in pursuit of short-term business goals. Research scholars and business students will find this book of primary relevance, but it is also written for marketing academics and professionals, especially those in large corporations.

Sustainability Marketing

Author : Frank-Martin Belz
Publisher : John Wiley & Sons
ISBN 13 : 1119966191
Total Pages : 354 pages
Book Rating : 4.1/5 (199 download)

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Book Synopsis Sustainability Marketing by : Frank-Martin Belz

Download or read book Sustainability Marketing written by Frank-Martin Belz and published by John Wiley & Sons. This book was released on 2012-10-29 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the twenty-first century. Adopting a a consumer marketing focus, it emphasises integrating sustainability principles into both marketing theory and the practical decision making of marketing managers. The book shows how the complexities of sustainability issues can be addressed by marketers through a systematic step-by-step approach. The steps involve an analysis of socio-environmental priorities to complement conventional consumer research; an integration of social, ethical and environmental values into marketing strategy development; a new consumer-oriented sustainability marketing mix to replace the outmoded and producer-oriented '4Ps'; and finally an analysis of how marketing can go beyond responding to social change to contribute to a transformation to a more sustainable society. Without taking such steps, marketing will continue to drive global crises linked to climate change, poverty, food shortages, oil depletion and species extinction, instead of helping to tackle them. A comprehensive package of supplementary materials for this text is available at www.wiley.com/college/belz. View the authors blog at: www.sustainability-marketing.com

Research Companion to Ethical Behavior in Organizations

Author : Bradley R Agle
Publisher : Edward Elgar Publishing
ISBN 13 : 1782547479
Total Pages : 443 pages
Book Rating : 4.7/5 (825 download)

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Book Synopsis Research Companion to Ethical Behavior in Organizations by : Bradley R Agle

Download or read book Research Companion to Ethical Behavior in Organizations written by Bradley R Agle and published by Edward Elgar Publishing. This book was released on 2014-10-31 with total page 443 pages. Available in PDF, EPUB and Kindle. Book excerpt: Compiling empirical work from management and social science disciplines, the Research Companion to Ethical Behavior in Organizations provides an entry point for academic researchers and compliance officers interested in measuring the moral dimensions o

Examining Ethics and Intercultural Interactions in International Relations

Author : Topor, F. Sigmund
Publisher : IGI Global
ISBN 13 : 1799823792
Total Pages : 333 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Examining Ethics and Intercultural Interactions in International Relations by : Topor, F. Sigmund

Download or read book Examining Ethics and Intercultural Interactions in International Relations written by Topor, F. Sigmund and published by IGI Global. This book was released on 2020-01-03 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: The need for intercultural communication and understanding has never been greater. The unstoppable confluence of technology continues to unsympathetically disrupt, distort, and exert consequential changes to nation states and to the breadth, depth, and scope of sociocultural institutions. Such changes have foregrounded the need to understand and relate to the diverse ethical underpinnings that account for distinctive cultural norms where global or universal collaborations are desired. Success in the convergence of cultures in a globalized world would be impossible in the absence of a standardized terms of reference, which guarantees international understanding and facilitates peace and progress the world over. Examining Ethics and Intercultural Interactions in International Relations is an integral scholarly publication that facilitates international collaboration through intercultural communication and exchange of data, ideas, and information on a broad range of topics, including ethics in academics, business, medicine, government, and leadership. The overarching object of this book is the improvement of a peaceful, harmonious, and just world for all its inhabitants, such that further progress in all endeavors is assured. Highlighting a wide range of topics such as business ethics, early childhood education, and sociology, this book is essential for academicians, policymakers, professionals, educational administrators, researchers, and students, as well as those working in fields where ethics and human relationships are required such as education, public and private administration or management, medicine, sociology, and religion.

Sustainable Consumption, Ecology and Fair Trade

Author :
Publisher : Routledge
ISBN 13 : 1134120729
Total Pages : 282 pages
Book Rating : 4.1/5 (341 download)

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Book Synopsis Sustainable Consumption, Ecology and Fair Trade by :

Download or read book Sustainable Consumption, Ecology and Fair Trade written by and published by Routledge. This book was released on with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Back to the Future: Using Marketing Basics to Provide Customer Value

Author : Nina Krey
Publisher : Springer
ISBN 13 : 3319660233
Total Pages : 758 pages
Book Rating : 4.3/5 (196 download)

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Book Synopsis Back to the Future: Using Marketing Basics to Provide Customer Value by : Nina Krey

Download or read book Back to the Future: Using Marketing Basics to Provide Customer Value written by Nina Krey and published by Springer. This book was released on 2017-12-04 with total page 758 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings volume presents timely research and insights on the advancement of marketing’s basic premise—providing greater levels of customer value. In recent years, both marketing scholars and practitioners have witnessed great advancements in technology and methodologies associated with big data, with location-based marketing centered on mobile apps and the real-time tracking of consumer behavior, and with innovations and enhancements in communications utilizing the continually growing presence of social media. Featuring the full proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference held in Coronado Island, California, this volume provides ground-breaking research from scholars and practitioners from around the world that will help marketers in providing value for companies, consumers and society. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Sustainable Marketing Planning

Author : Neil Richardson
Publisher : Taylor & Francis
ISBN 13 : 1040012191
Total Pages : 311 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Sustainable Marketing Planning by : Neil Richardson

Download or read book Sustainable Marketing Planning written by Neil Richardson and published by Taylor & Francis. This book was released on 2024-04-16 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides practical insights, tools and frameworks to help readers produce tactically and strategically appropriate marketing plans. Showing how to embed sustainability in these plans, students will be shown how to implement changes while being encouraged to reflect on why they are needed. The text reflects on contemporary themes that impact on sustainable marketing planning, including consumer behaviour, entrepreneurialism, internal marketing, services, international marketing, event management and digital marketing. The second edition has been fully updated with a greater focus on the issues surrounding sustainability, including the environmental challenges facing businesses, sustainable accreditation and integrating the UN SDGs. It provides background on the value discourses that underpin sustainability, incorporates new examples and case studies from broader regions around the world and introduces TBL-based loyalty. Full of tools and frameworks to improve comprehension, including chapter-by-chapter learning outcomes, summaries, exercises, applied activities and mini case studies, it bridges the gap between theory and practice effectively and accessibly. Presenting contemporary themes and challenges at the cutting edge of business research and practice, this book provides core reading for advanced undergraduate and postgraduate students of sustainable marketing, marketing planning and marketing strategy, as well as professionals seeking to improve the competitive advantage of their organisations. Online resources for the use of instructors include PowerPoint lecture slides and a multiple choice questions section.

Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Driving Green Marketing in Fashion and Retail

Author : Tarnanidis, Theodore K.
Publisher : IGI Global
ISBN 13 :
Total Pages : 327 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Driving Green Marketing in Fashion and Retail by : Tarnanidis, Theodore K.

Download or read book Driving Green Marketing in Fashion and Retail written by Tarnanidis, Theodore K. and published by IGI Global. This book was released on 2024-05-28 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, sustainability is a critical issue in the fashion industry. However, it can be challenging for fashion businesses to adopt green marketing strategies while keeping up with digital innovations. The book, Driving Green Marketing in Fashion and Retail, explores cutting-edge techniques to provide solutions to this challenge. It is an essential guide for fashion marketers looking to align their practices with environmental responsibility. As consumers become increasingly conscious of the environmental and social impacts of their purchasing decisions, fashion brands must adapt or risk being left behind. This book offers a comprehensive roadmap for embracing sustainability through digital marketing channels. From leveraging AI and big data analytics to implementing eco-friendly packaging solutions, each chapter presents actionable insights tailored to the modern fashion landscape.

CIM Coursebook 06/07 Strategic Marketing in practice

Author : Ashok Ranchhod
Publisher : Routledge
ISBN 13 : 1136420487
Total Pages : 382 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis CIM Coursebook 06/07 Strategic Marketing in practice by : Ashok Ranchhod

Download or read book CIM Coursebook 06/07 Strategic Marketing in practice written by Ashok Ranchhod and published by Routledge. This book was released on 2007-07-11 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elsevier/Butterworth-Heinemann's 2006-07 CIM Coursebook series offers you the complete package for exam success. Fully reviewed by CIM and updated by the examiner, the coursebook offers everything you need to keep you on course

Green Business: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522579168
Total Pages : 1718 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Green Business: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Green Business: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2019-02-01 with total page 1718 pages. Available in PDF, EPUB and Kindle. Book excerpt: The issues of sustainability and corporate social responsibility have become vital discussions in many industries within the public and private sectors. In the business realm, incorporating practices that serve the overall community and ecological wellbeing can also allow businesses to flourish economically and socially. Green Business: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the challenges and benefits of implementing sustainability into the core functions of contemporary enterprises, focusing on how green approaches improve operations. Highlighting a range of topics such as corporate sustainability, green enterprises, and circular economy, this multi-volume book is ideally designed for business executives, business and marketing professionals, business managers, academicians, and researchers actively involved in the business industry.

Ethical Consumption

Author : Alex Hiller
Publisher : Taylor & Francis
ISBN 13 : 1000896773
Total Pages : 70 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Ethical Consumption by : Alex Hiller

Download or read book Ethical Consumption written by Alex Hiller and published by Taylor & Francis. This book was released on 2023-04-11 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: Arising from foundations in green and eco-consumerism, ethical consumption is a multidisciplinary area of research. This shortform book presents an expert view of the empirical evidence on ethical consumption, incorporating perspectives from marketing, psychology and sociology. It takes both a historical and a thematic perspective, covering definitions of ethical consumption, typologies of ethical consumer practices, successes brought about from consumer actions and the current challenges. It also focuses on the emergence of contemporary perspectives on ethical consumer behaviour from three discrete perspectives: those focusing on consumer segmentation (the profiling of ethical consumers), those which take a psychological approach (the decision- making processes which underpin ethical consumption) and those which are sociological in nature (the identities and practices which underpin ethical consumption). The book finally synthesises these perspectives in the context of the ‘problems’ that are often claimed to exist, such as the existence of the ‘attitude– behaviour gap’, and provides conclusions which make recommendations for practice and further research. It will be of interest to academics and students of marketing, consumption and related fields, as well as to practitioners and policymakers who want to understand more about the evidence pertaining to ethical consumers, what motivates them, and how to encourage and educate them to consume more ethically.

Supplanting the Postmodern

Author : David Rudrum
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1501306871
Total Pages : 401 pages
Book Rating : 4.5/5 (13 download)

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Book Synopsis Supplanting the Postmodern by : David Rudrum

Download or read book Supplanting the Postmodern written by David Rudrum and published by Bloomsbury Publishing USA. This book was released on 2015-09-24 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: "An anthology of key writings on the so-called demise of postmodernism and the debates around what might replace it"--

Critical Debates in Tourism

Author : Tej Vir Singh
Publisher : Channel View Publications
ISBN 13 : 1845413423
Total Pages : 416 pages
Book Rating : 4.8/5 (454 download)

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Book Synopsis Critical Debates in Tourism by : Tej Vir Singh

Download or read book Critical Debates in Tourism written by Tej Vir Singh and published by Channel View Publications. This book was released on 2012 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is a landmark volume which examines perplexing tourism debates such as the relevance of mass tourism, climate change, authenticity, tourism and poverty and slow tourism. Multidisciplinary in content, it covers applied aspects of sociology, anthropology, humanities and biosciences. The book is unique in its presentation and style and will be an essential resource for scholars, academics and practitioners.