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Grab And Hold Their Attention
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Book Synopsis Grab and Hold Their Attention: Creating and Delivering Presentations that Move Your Audience to Action by : Paul B. Scelsi
Download or read book Grab and Hold Their Attention: Creating and Delivering Presentations that Move Your Audience to Action written by Paul B. Scelsi and published by . This book was released on 2021-03-05 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will help you create and deliver powerful presentations to your target audience start to finish. Your delivered message will be useful, memorable and move your audience to action.
Book Synopsis Grab and Hold Their Attention by : Paul Benedict Scelsi
Download or read book Grab and Hold Their Attention written by Paul Benedict Scelsi and published by . This book was released on 2020-06-20 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will help you create and deliver powerful presentations to your target audience start to finish - whether it's a video, seminar, speech, business meeting, etc. Your delivered message will be useful, memorable and move your audience to action.Paul Scelsi, a public speaker in the residential building materials industry since 1998, shares his insights to successful presentations, from a razor-sharp outlining of topics during the writing process to collecting and evaluating audience feedback for future improvement long after you walked off the stage. And everything in between.- Backstage Prep: Pretend you are literally in one of the seats in the crowd about to sit through YOUR presentation. What would quickly grab your attention? And what would keep your attention for the duration? Your answers to those questions form the foundation of a successful presentation's content and delivery.- Creating Useful, Memorable Content: The writing begins as soon as you identify a crystal clear primary purpose. Challenge yourself to find the main point of your message. What one key takeaway do you hope to convey to the listener? Let that drive the substance of your content. This book will help you build your presentation from there.- Presenting Powerfully: The passion and energy a presenter brings elevates the message for the audience. A powerful presenter has an extensive toolbox to use: eye contact with everyone, deliberate gestures, well-timed pauses, varied volume, rhetorical questions, and more. Put the tools to work for you.In hundreds of cities all across North America Paul Scelsi has used the principles in this book to create and deliver presentations that audiences have found great value in, were engaged the entire time, and felt motivated to take action. It's time to take the stage to begin your presentation. Are you ready to grab and hold their attention?
Download or read book Captivology written by Ben Parr and published by Harper Collins. This book was released on 2015-03-03 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention—and how we can leverage them to draw and retain attention for our ideas, work, companies, and more. Whether you’re an artist or a salesperson, a teacher or an engineer, a marketer or a parent—putting the spotlight on your ideas, insights, projects and products requires a deep understanding of the science of attention. In Captivology, award-winning journalist and entrepreneur Ben Parr explains how and why the mind pays attention to some events or people—and not others—and presents seven captivation triggers—techniques guaranteed to help you capture and retain the attention of friends, colleagues, customers, fans, and even strangers. Parr combines the latest research on attention with interviews with more than fifty scientists and visionaries—Facebook’s Sheryl Sandberg, film director Steven Soderbergh, LinkedIn CEO Jeff Weiner, magician Jon Armstrong, New York Times bestselling author Susan Cain, Nintendo’s Shigeru Miyamoto, founder of Reddit Alexis Ohanian, and more—who have successfully brought their ideas, projects, companies, and products to the forefront of cultural consciousness. The result is an insightful and practical book that will change how you assign jobs to your kids or staff, craft a multi-million dollar ad campaign, deliver your next presentation, attract users to your product, or convince the world to support your cause.
Download or read book The Attention Merchants written by Tim Wu and published by Vintage. This book was released on 2017-09-19 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of the award-winning The Master Switch, who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. "Dazzling." —Financial Times Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.
Book Synopsis The Quest for Attention by : Chao Guo
Download or read book The Quest for Attention written by Chao Guo and published by Stanford University Press. This book was released on 2020-07-28 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, social media offers an alternative broadcast and communication medium for nonprofit advocacy organizations. At the same time, social media ushers in a "noisy" information era that renders it more difficult for nonprofits to make their voices heard. This book seeks to unpack the prevalence, mechanisms, and ramifications of a new model for nonprofit advocacy in a social media age. The keyword for this new model is attention. Advocacy always starts with attention: when an organization speaks out on a cause, it must ensure that it has an audience and that its voice is heard by that audience; it must ensure that current and potential supporters are paying attention to what it has to say before expecting more tangible outcomes. Yet the organization must also ensure that advocacy does not end with attention: attention should serve as a springboard to something greater. The authors elaborate how attention fits into contemporary organizations' advocacy work and explain the key features of social media that are driving the quest for attention. Developing conceptual models, they explain why some organizations and messages gain attention while others do not. Lastly, the book explores how organizations are weaving together online and offline efforts to deliver strategic advocacy outcomes.
Book Synopsis MASTERING THE ART OF COMMUNICATION by : Tejgyan Global Foundation
Download or read book MASTERING THE ART OF COMMUNICATION written by Tejgyan Global Foundation and published by WOW PUBLISHINGS PVT LTD. This book was released on 2021-05-24 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Man is a social animal. It is almost impossible for us to go about our day without communicating with anyone. Whether at home or the workplace, we often get into awkward conversations where we need to give negative feedback by avoiding the side-effects of criticism. Conversations can go awry, especially if it involves a conflict of interests. Sometimes, we need to convey sensitive information that could hurt others’ feelings and self-image. Not being able to communicate effectively in such situations leads to considerable stress and strained relationships. This book is a guiding star to sail the treacherous waters of interpersonal communication. It will help you prepare yourself to save conversations from derailing and to bring derailed discussions back on track. Asking the right questions, staying on topic when making a point, and developing the ability to say “No” are only some of the very important aspects this book discusses. Replete with detailed examples of conversations spanning an entire range of everyday scenarios, this book shows how conversations can go wrong, and presents 15 practical techniques and 6 powerful keys to convincing and harmonious conversations. From professional to personal communication, this book covers the whole spectrum to help you become a better communicator.
Download or read book Got Your Attention? written by Sam Horn and published by Berrett-Koehler Publishers. This book was released on 2015-04-06 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: A communication strategist shares her eight-stage process for connecting with any number of people with two-way interactions. Did you know: • Goldfish, yes, goldfish, have longer attention spans than we humans do? • One in four people abandons a website if it takes longer than four seconds to load? Imagine if there were ways, in a world of impatience and INFObesity, to quickly intrigue busy, distracted people and earn their interest, trust and buy-in. Imagine if there was a process for pleasantly surprising decision-makers and convincing them you're the right person for the job, position, project or contract. You don’t have to imagine it, Sam Horn has created it. Sam’s innovative techniques have helped her clients close deals and raise millions of dollars, and will be your “secret sauce” to getting funded, hired, elected, promoted or referred. “These accessible techniques transcend generations and read like a modern-day version of How to Win Friends and Influence People.” —Miki Agrawal, one of Forbes’s “Top 20 Millennials on a Mission” and founder of THINX “Sam Horn’s smart and snappy book will teach you how to get people’s attention—and keep it.” —Daniel H. Pink, #1 New York Times–bestselling author of To Sell Is Human “If you can’t get people’s attention, you’ll never get their business. Sam Horn’s new book shows how to quickly earn respect so people are motivated to listen.” —Terry Jones, founder of Travelocity and WayBlazer and chair of Kayak “A must-read for those in the workplace who want to contribute at their highest level and create more strategic networks.” —Betsy Myers, former executive director, Center for Public Leadership, Harvard Kennedy School “Horn offers innovative ways to initiate genuine conversations and meaningful connections that turn strangers into friends.” —Keith Ferrazzi, author of the #1 bestseller Never Eat Alone
Book Synopsis Backwards and Forwards by : David Ball
Download or read book Backwards and Forwards written by David Ball and published by SIU Press. This book was released on 1983 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Considered an essential text since its publication thirty-five years ago, this guide for students and practitioners of both theater and literature complements, rather than contradicts or repeats, traditional methods of literary analysis of scripts
Book Synopsis Child Development: An Active Learning Approach by : Laura E. Levine
Download or read book Child Development: An Active Learning Approach written by Laura E. Levine and published by SAGE. This book was released on 2010-09-16 with total page 705 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although the field of child and adolescent development seems to be an easy one in which to provide active learning opportunities to students, few textbooks currently exist that actually do this.
Book Synopsis Professional Presentation Skills (A Handbook & Quick Reference Guide) by : GERARD ASSEY
Download or read book Professional Presentation Skills (A Handbook & Quick Reference Guide) written by GERARD ASSEY and published by Gerard Assey. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The best of skills and competency levels will not help if one is unable to present or communicate effectively. In recent studies conducted in organizations, it was established that more than 60% of an executive’s time was spent in communicating and presenting ideas, and in the case of top-level executives, it even exceeded 80% of the daily working time. One may have great knowledge of their field, excellent skills and enormous potential, but the world will know about these only if one can properly present themselves along with the qualities they have. The most successful employees are the ones who can communicate well. People with effective presentation skills know how to speak with confidence, conveying information in a clear, crisp and concise manner. Business leaders are often expected to present new ideas, new developments, new innovations, company policies and changes to staff, clients, partners, or even the public. Lots of money, time, planning, efforts and pressure can go into these presentations. Therefore organizations are constantly on the lookout for such ones who have strong presentation skills to take the lead on these kinds of projects. People who possess these skills will be more likely to get noticed by their superiors and climb their way up the corporate ladder faster. So whether you are a high-level manager or just an assistant, developing your presentation skills is one sure way to climb up the corporate ladder. Being a good presenter contributes a lot to individual growth, especially for those in the field of sales and marketing. This is because your presentation skills can help play a vital role in how well you are able to convince your audience. Further, being a good communicator gives you a chance to connect with people, thus enabling you to easily convey your ideas in the meeting room. And most times, it’s your presentation that can actually help bag projects. For businessmen and entrepreneurs, a powerful presentation can mean funding for their startup or convincing stakeholders. For employees and freelancers, a great presentation means retaining a client or securing a new project. But many people think of presentation skills as only the delivery part. However, creating a great presentation requires much more than just public speaking skills. Being able to create and deliver a great presentation is something that most people need to know as it’s an important way to express ideas and persuade audiences. One example is the understanding of your audience, which is an important trait of a good presenter. You need to be able to research properly, structure your ideas, write the presentation in an orderly flow, add visuals and design elements, and then only you get to present it. Presentation skills are therefore most vital for individual growth as well as the success of an organization on the whole and this book: “Professional Presentation Skills- A Handbook & Quick Reference Guide” will help you do just that, covering all that you would need to prepare and deliver an impactful presentation. You will find that the book has been laid out in a very unique manner, under 20 headings each beginning with a ‘P’ that will help equip you or your team with the best of skills to mark your presence and help you move forward and upward, soaring high!
Book Synopsis Great Answers to Tough Questions at Work by : Michael Dodd
Download or read book Great Answers to Tough Questions at Work written by Michael Dodd and published by John Wiley & Sons. This book was released on 2016-05-24 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: SHORTLISTED FOR THE CMI MANAGEMENT BOOK OF THE YEAR AWARD The essential guide to turning tough questions into positive opportunities Difficult questions can be thrown at you from your first job interview through to challenges you get when you’ve made it to the top. If you find yourself on the firing line on a regular or occasional basis this is the perfect go-to guide to help you turn tough questions into positive opportunities. Great Answers to Tough Questions at Work promotes a confident 'win-win-win' mindset for questioner, answerer and wider audiences beyond. Author Michael Dodd provides golden formulae and proven strategies for constructing inspirational answers—however challenging, vicious, tricky or stupid the question. He outlines simple but successful techniques for dealing with the kind of nightmare questions which all ambitious people in the workplace have to face along their journey, whatever stage of their career. Contains critical communication skills for executives, managers, leaders and those aspiring to fill these roles Covers a wide range of work place scenarios such as job interviews, performance reviews, negotiations, customer relations, parliamentary inquiries and cross-examination Discusses how to see the issues underlying tough questions that you face in a different, more positive, solution-oriented way Includes case study examinations of key moments where people in the public spotlight have done something particularly well or particularly badly while answering questions and draws out the lessons for readers.
Book Synopsis Looking Forward Through the Lifespan: Developmental Psychology by : Candida C Peterson
Download or read book Looking Forward Through the Lifespan: Developmental Psychology written by Candida C Peterson and published by Pearson Higher Education AU. This book was released on 2013-12-17 with total page 719 pages. Available in PDF, EPUB and Kindle. Book excerpt: When a local context really makes the difference… The new edition of this original Australian text continues to offer the most balanced coverage of theory and research for Australian students and educators and appeals to students from many backgrounds. It covers the domains of development including neurological, cognitive, social, physical and personality. The text is organised chronologically by chapter. Within each chapter content is organised topically. This structure allows for a degree of flexibility and lecturers can choose the way they wish to approach the content, whether it is topically or chronologically.
Download or read book Pre-Suasion written by Robert Cialdini and published by Simon and Schuster. This book was released on 2016-09-06 with total page 469 pages. Available in PDF, EPUB and Kindle. Book excerpt: The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message. What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to prepare people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.” Named a “Best Business Books of 2016” by the Financial Times, and “compelling” by The Wall Street Journal, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action. From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini outlines the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.” His book is “an essential tool for anyone serious about science based business strategies…and is destined to be an instant classic. It belongs on the shelf of anyone in business, from the CEO to the newest salesperson” (Forbes).
Book Synopsis Mastering the Methods for Millennials by : Dr. Narayanakumar
Download or read book Mastering the Methods for Millennials written by Dr. Narayanakumar and published by Notion Press. This book was released on 2019-11-04 with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt: Millennials are those who were born around the year 2000. They were born in the digital world fuelled by market economy. They are the digital natives, and teachers who teach them are digital migrants. In this transition zone, teachers need to be smart enough to outsmart their students, or else the teachers may not be interesting enough to engage millennials. The question before any teacher trainer is, ‘How to make the teachers relevant to the time?’ Teaching is a field which adopts changes very slowly, and teachers who ran behind their time table found it very hard to be updated or up-skilled for the challenges of their time. Mastering the Methods for Millennials essentially addresses these needs of the teachers and trainers. A variety of topics most relevant to 21st-century teaching is written as ‘short narratives’ so that it takes little time and effort to grasp. The tricks and tools shared in this book can enable a teacher to apply them to her/his context. This book would also help parents to understand the learning styles of their children and enable them to help their children to learn best.
Book Synopsis Maybe You Should Write (and Publish) a Magazine by : William Cory
Download or read book Maybe You Should Write (and Publish) a Magazine written by William Cory and published by . This book was released on 2003 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: 162-page eBook in Adobe PDF format, describes step-by-step process of choosing subjects, finding sales people, creating text, using computer for layout, preparing for printer, shipping, distribution, and customer service.
Book Synopsis Attitude Strength by : Richard E. Petty
Download or read book Attitude Strength written by Richard E. Petty and published by Psychology Press. This book was released on 2014-01-14 with total page 531 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social psychologists have long recognized the possibility that attitudes might differ from one another in terms of their strength, but only recently had the profound implications of this view been explored. Yet because investigators in the area were pursuing interesting but independent programs of research exploring different aspects of strength, there was little articulation of assumptions underlying the work, and little effort to establish a common research agenda. The goals of this book are to highlight these assumptions, to review the discoveries this work has produced, and to suggest directions for future work in the area. The chapter authors include individuals who have made significant contributions to the published literature and represent a diversity of perspectives on the topic. In addition to providing an overview of the broad area of attitude strength, particular chapters deal in depth with specific features of attitudes related to strength and integrate the diverse bodies of relevant theory and empirical evidence. The book will be of interest to graduate students initiating work on attitudes as well as to longstanding scholars in the field. Because of the many potential directions for application of work on attitude strength to amelioration of social problems, the book will be valuable to scholars in various applied disciplines such as political science, marketing, sociology, public opinion, and others studying attitudinal phenomena.
Download or read book Verity written by Colleen Hoover and published by Grand Central Publishing. This book was released on 2021-10-05 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whose truth is the lie? Stay up all night reading the sensational psychological thriller that has readers obsessed, from the #1 New York Times bestselling author of Too Late and It Ends With Us. #1 New York Times Bestseller · USA Today Bestseller · Globe and Mail Bestseller · Publishers Weekly Bestseller Lowen Ashleigh is a struggling writer on the brink of financial ruin when she accepts the job offer of a lifetime. Jeremy Crawford, husband of bestselling author Verity Crawford, has hired Lowen to complete the remaining books in a successful series his injured wife is unable to finish. Lowen arrives at the Crawford home, ready to sort through years of Verity’s notes and outlines, hoping to find enough material to get her started. What Lowen doesn’t expect to uncover in the chaotic office is an unfinished autobiography Verity never intended for anyone to read. Page after page of bone-chilling admissions, including Verity's recollection of the night her family was forever altered. Lowen decides to keep the manuscript hidden from Jeremy, knowing its contents could devastate the already grieving father. But as Lowen’s feelings for Jeremy begin to intensify, she recognizes all the ways she could benefit if he were to read his wife’s words. After all, no matter how devoted Jeremy is to his injured wife, a truth this horrifying would make it impossible for him to continue loving her.
