Government Marketing Best Practices

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Government Marketing Best Practices

Author : Mark Amtower
Publisher :
ISBN 13 : 9780976486701
Total Pages : 0 pages
Book Rating : 4.4/5 (867 download)

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Book Synopsis Government Marketing Best Practices by : Mark Amtower

Download or read book Government Marketing Best Practices written by Mark Amtower and published by . This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides the best marketing tactics for selling to the world’s largest vertical market, the U.S. federal government. ""Buy this book. Borrow this book. Steal this book. Do whatever it is that you have to do to get it. It’s THE ultimate how-to for anyone (and everyone!) who wants to sell to the government market. Chock full of proven tips and practical advice, the book is written by the #1 most respected authority in government marketing and the only guy who actually knows how to do it . . .."" --Amy Africa, President, Creative Results

Selling to the Government

Author : Mark Amtower
Publisher : John Wiley & Sons
ISBN 13 : 0470933860
Total Pages : 261 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis Selling to the Government by : Mark Amtower

Download or read book Selling to the Government written by Mark Amtower and published by John Wiley & Sons. This book was released on 2010-11-23 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the crucial ins and outs of the world’s largest market The U.S government market represents the largest single market—anywhere. Government contract tracking firm Onvia estimates that government business—federal, state, local, and education—represents better than 40 percent of the nation’s GDP. While anyone can play in this market, only those with the right preparation can win. Selling to the Government offers real-world advice for successful entry into the biggest market anywhere. Get proven approaches, strategies, tactics, and tools to make your business stand out, build relationships, understand procedures, and win high-stakes contracts. • Every year thousands of companies enter the massive U.S. Government (BtoG) marketplace, and by the end of the first year, most are gone and less than 10 percent make it to year two • Author has advised hundreds of companies, including Apple, Dell, CDW, Northrop Grumman, General Dynamics, IT, GTSI, and many small firms, on all aspects of marketing and selling to the government From the go/no-go decision, through company infrastructure requirements, marketing, sales, business development, and more, this book offers the best advice from the most recognized authority in the market.

Regulation and Best Practices in Public and Nonprofit Marketing

Author : Lucica Matei
Publisher : Matei Lucica
ISBN 13 : 9737095146
Total Pages : 662 pages
Book Rating : 4.7/5 (37 download)

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Book Synopsis Regulation and Best Practices in Public and Nonprofit Marketing by : Lucica Matei

Download or read book Regulation and Best Practices in Public and Nonprofit Marketing written by Lucica Matei and published by Matei Lucica. This book was released on 2010 with total page 662 pages. Available in PDF, EPUB and Kindle. Book excerpt: The volume contains the papers presented during the 9th International Congress of the International Association on Public and Nonprofit Marketing (IAPNM) entitled "Regulation and Best Practices in Public and Nonprofit Marketing." Structured in accordance with the sessions of the mentioned Congress, the volume includes papers and relevant contributions on marketing research development in the public administration, healthcare and social assistance, higher education, local development and, more generally, nonprofit organizations. The social marketing specific issues take an important part of the volume giving the diversity of the approached topics as well as the large number of researchers concerned with this matter. Though of small dimensions, the contents of the sessions dedicated the revival and reinvention of public marketing must be underlined, as well as of the transfer of public marketing best practices to the South-Eastern European states. Publishing this volume represents a term of the interest expressed by over 40 academic and research groups in Europe and other continents with interests in the public and nonprofit marketing field, as well as in other European states' bodies that develop specific empirical studies.

Selling to the Government

Author : Mark Amtower
Publisher : John Wiley & Sons
ISBN 13 : 047088133X
Total Pages : 261 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis Selling to the Government by : Mark Amtower

Download or read book Selling to the Government written by Mark Amtower and published by John Wiley & Sons. This book was released on 2010-12-21 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the crucial ins and outs of the world’s largest market The U.S government market represents the largest single market—anywhere. Government contract tracking firm Onvia estimates that government business—federal, state, local, and education—represents better than 40 percent of the nation’s GDP. While anyone can play in this market, only those with the right preparation can win. Selling to the Government offers real-world advice for successful entry into the biggest market anywhere. Get proven approaches, strategies, tactics, and tools to make your business stand out, build relationships, understand procedures, and win high-stakes contracts. • Every year thousands of companies enter the massive U.S. Government (BtoG) marketplace, and by the end of the first year, most are gone and less than 10 percent make it to year two • Author has advised hundreds of companies, including Apple, Dell, CDW, Northrop Grumman, General Dynamics, IT, GTSI, and many small firms, on all aspects of marketing and selling to the government From the go/no-go decision, through company infrastructure requirements, marketing, sales, business development, and more, this book offers the best advice from the most recognized authority in the market.

Government Marketing

Author : Yale University
Publisher : Greenwood
ISBN 13 :
Total Pages : 408 pages
Book Rating : 4.:/5 (49 download)

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Book Synopsis Government Marketing by : Yale University

Download or read book Government Marketing written by Yale University and published by Greenwood. This book was released on 1981 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt:

An Insider's Guide to Winning Government Contracts: Real-World Strategies, Lessons, and Recommendations

Author : Joshua P. Frank
Publisher :
ISBN 13 : 9781733600927
Total Pages : 302 pages
Book Rating : 4.6/5 (9 download)

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Book Synopsis An Insider's Guide to Winning Government Contracts: Real-World Strategies, Lessons, and Recommendations by : Joshua P. Frank

Download or read book An Insider's Guide to Winning Government Contracts: Real-World Strategies, Lessons, and Recommendations written by Joshua P. Frank and published by . This book was released on 2020-01-08 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt:

An Investigation of Marketing Strategies in the Government R & D Industry

Author : Norman Walter Kneissler
Publisher :
ISBN 13 :
Total Pages : 354 pages
Book Rating : 4.:/5 (258 download)

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Book Synopsis An Investigation of Marketing Strategies in the Government R & D Industry by : Norman Walter Kneissler

Download or read book An Investigation of Marketing Strategies in the Government R & D Industry written by Norman Walter Kneissler and published by . This book was released on 1966 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Successful Governance Initiatives and Best Practices

Author :
Publisher : Academic Foundation
ISBN 13 : 9788171883066
Total Pages : 210 pages
Book Rating : 4.8/5 (83 download)

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Book Synopsis Successful Governance Initiatives and Best Practices by :

Download or read book Successful Governance Initiatives and Best Practices written by and published by Academic Foundation. This book was released on 2003 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Prepared by the State Plans Division of the Planning Commission in collaboration with the Human Development Resource Centre, this volume compiles successful government initiatives from across the country in the areas of land, water and livelihood; human development and social services; and public interface with government.

Policy and Marketing Strategies for Digital Media

Author : Yu-li Liu
Publisher : Routledge
ISBN 13 : 131774411X
Total Pages : 326 pages
Book Rating : 4.3/5 (177 download)

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Book Synopsis Policy and Marketing Strategies for Digital Media by : Yu-li Liu

Download or read book Policy and Marketing Strategies for Digital Media written by Yu-li Liu and published by Routledge. This book was released on 2014-04-16 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media’s innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.

Government

Author : Carla Rich Montez
Publisher :
ISBN 13 :
Total Pages : 66 pages
Book Rating : 4.:/5 (217 download)

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Book Synopsis Government by : Carla Rich Montez

Download or read book Government written by Carla Rich Montez and published by . This book was released on 1989 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Nonprofit Marketing Best Practices

Author : John J. Burnett
Publisher : John Wiley & Sons
ISBN 13 : 047179189X
Total Pages : 340 pages
Book Rating : 4.4/5 (717 download)

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Book Synopsis Nonprofit Marketing Best Practices by : John J. Burnett

Download or read book Nonprofit Marketing Best Practices written by John J. Burnett and published by John Wiley & Sons. This book was released on 2007-03-23 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: From a leader in nonprofit marketing, a hands-on guide to the best practices in doing marketing for your organization. In today's challenging economic climate, every nonprofit organization needs an organization-wide commitment to a comprehensive marketing strategy that increases awareness and support. Nonprofit Marketing Best Practices teaches proven marketing techniques that can help your nonprofit stand out among the growing number of organization competing for funding, programs, and volunteers. Introducing services marketing as the foundation for nonprofit marketing planning, this essential handbook addresses vital issues including: * How to market intangibles * Defining services and service products * The unique characteristics of service products * The marketing-related needs and wants of nonprofits * Best practices marketing strategies and tactics * Marketing successes, marketing failures, and company demographics Nonprofit leader John Burnett shares everything he's learned during more than three decades managing and consulting nonprofits of every shape and size. Steering clear of business school jargon, Nonprofit Marketing Best Practices provides the advice and tools you need to understand the challenging environment of nonprofit marketing and the most effective ways to achieve maximum marketing success for your organization. Filled with winning marketing concepts, Nonprofit Marketing Best Practices follows an accessible format that actually instructs readers on how to put strategies into effect for their organization. Written for every nonprofit organization, large or small, this must-have book equips you with the best practices in nonprofit marketing-what to do, what not to do, and how to do it better.

Marketing in the Public Sector

Author : Nancy R. Lee
Publisher : Pearson Education
ISBN 13 : 0132716224
Total Pages : 465 pages
Book Rating : 4.1/5 (327 download)

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Book Synopsis Marketing in the Public Sector by : Nancy R. Lee

Download or read book Marketing in the Public Sector written by Nancy R. Lee and published by Pearson Education. This book was released on 2006-10-16 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agencies of all types–from around the world–so that you can make a difference in your organization. World-renowned marketing expert Dr. Philip Kotler and social marketing consultant Nancy Lee show that marketing is far more than communications and has at its core a citizen-oriented mindset. You’ll become familiar with the marketing toolbox and come to understand how these tools can be used to engender citizen support for your agency, increase utilization of your products and services, influence positive public behaviors–even increase revenues and decrease operating costs. This book offers no-nonsense roadmaps on how to create a strong brand identity, gather citizen input, and evaluate your efforts. It presents a step-by-step model for developing a marketing plan, pulling the lessons of the entire book together into one, high-impact action plan. Simply put, this book empowers you to build the “high-tech, high-touch” agency of the future–and deliver more value for every penny you spend.

Five Year Marketing Strategy for Government Programs

Author : Northwest Territories. Dept. of Economic Development and Tourism
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (135 download)

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Book Synopsis Five Year Marketing Strategy for Government Programs by : Northwest Territories. Dept. of Economic Development and Tourism

Download or read book Five Year Marketing Strategy for Government Programs written by Northwest Territories. Dept. of Economic Development and Tourism and published by . This book was released on 1982 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

How to Market and Sell to the U.S. Government a View from the Inside

Author : Brian Hebbel
Publisher : Brian Hebbel
ISBN 13 : 9780985454401
Total Pages : 240 pages
Book Rating : 4.4/5 (544 download)

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Book Synopsis How to Market and Sell to the U.S. Government a View from the Inside by : Brian Hebbel

Download or read book How to Market and Sell to the U.S. Government a View from the Inside written by Brian Hebbel and published by Brian Hebbel. This book was released on 2015-04-02 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is intended to help both new and experienced federal contractors win contracts. Whether you are brand new or experienced in this field, you will find that you require certain tools and techniques to effectively market and sell to the federal government. I will describe the best practices you need to gain knowledge, gather information and develop relationships. These three areas are the keys to your Federal contracting success. The first two chapters outline what a contractor needs to know prior to marketing and selling to the Federal Government, while the subsequent chapters outline the marketing and sales techniques that will make you successful in the federal marketplace. This book contains much of the information necessary to help experienced and inexperienced federal contractors. The tools and techniques outlined in this book are often overlooked and some are never considered. The book will help to level the playing field if you are an inexperienced Government contractor. If you are an experienced contractor, this book will help you to "raise the bar" for your marketing and sales staff by providing what I consider the key marketing and sales techniques for the federal marketplace. It will help you to break down the barriers that are preventing you from entering the federal marketplace. I have worked in area of federal government acquisition for over thirty-two years and have institutional knowledge of the acquisition process from the inside. I have met with hundreds of contractors over my career. I have found the lack of marketing knowledge among some federal contractors is shocking. Over time, I have noticed that some contractors have been very successful marketing and selling to the federal government and other contractors have not. This book will outline the effective ways to market and sell to the federal government, including describing why some contractors are successful while others are not. I'll get to the heart of the matter and present the marketing and selling techniques to guide you on a successful journey in the federal marketplace.

Branding for the Public Sector

Author : Paul Temporal
Publisher : John Wiley & Sons
ISBN 13 : 1118756312
Total Pages : 288 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis Branding for the Public Sector by : Paul Temporal

Download or read book Branding for the Public Sector written by Paul Temporal and published by John Wiley & Sons. This book was released on 2015-01-12 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to apply for-profit marketing strategies to non-profit organizations Branding for the Public Sector presents powerful and effective branding strategies for the public sector illustrated through case studies and examples. The book covers branding architecture, brand vision, market research, brand perception, engagement, communication, managing brand change and much more. Additionally, the book highlights the future of public sector branding and how organizations in the public sector may be a key driver of economic growth and prosperity through the twenty-first century. Branding for the Public Sector offers expert guidance for managers and leaders who want to build powerful, influential brands in the public sector. Presents strategies and actions for building a powerful, memorable public sector brand Explains why the public sector will be the next huge growth sector in branding Explores the competencies needed to successfully manage a public sector brand

Municipal Government Marketing Strategy for Mobil Chemical Company

Author : David Belnap
Publisher :
ISBN 13 :
Total Pages : 86 pages
Book Rating : 4.:/5 (792 download)

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Book Synopsis Municipal Government Marketing Strategy for Mobil Chemical Company by : David Belnap

Download or read book Municipal Government Marketing Strategy for Mobil Chemical Company written by David Belnap and published by . This book was released on with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Impact of Government Policies on Marketing Strategies

Author : Amitabha Ghose
Publisher :
ISBN 13 : 9788131419786
Total Pages : 210 pages
Book Rating : 4.4/5 (197 download)

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Book Synopsis Impact of Government Policies on Marketing Strategies by : Amitabha Ghose

Download or read book Impact of Government Policies on Marketing Strategies written by Amitabha Ghose and published by . This book was released on 2008 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Government policies are very important issues while considering the rate of economic, industry and business growth that influence marketing activities. Favourable Government policies may result in increase in FDI, FII, new competition, merger and acquisit