Governing at Home

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Publisher : University Press of Kansas
ISBN 13 : 0700618112
Total Pages : 336 pages
Book Rating : 4.7/5 (6 download)

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Book Synopsis Governing at Home by : Michael Nelson

Download or read book Governing at Home written by Michael Nelson and published by University Press of Kansas. This book was released on 2011-09-01 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Domestic policy issues are neglected by the president only at considerable risk, since policies in health care, education, welfare, the environment, and civil rights deeply affect the lives of ordinary Americans. This groundbreaking book on White House domestic policymaking is the first to draw upon both the experiences of former presidential advisers and the expertise of leading presidency scholars to explain how policies reflect campaign promises, emerge and evolve, and are sold to the American people. Covering six administrations from Richard Nixon through George W. Bush-with ample references to Barack Obama-it interweaves those insider and outsider perspectives to convey an eye-opening understanding of the policymaking process and the factors that influence it. The contributors here offer an unusual balance of practical wisdom and social science knowledge. Their insights address a number of key questions throughout the book: What role does the presidential campaign have in shaping the subsequent activity of the White House? How are the specifics of domestic policy, and priorities, established once a president is elected? Who, and what, is routinely involved in trying to sell domestic policy preferences to the American people? And what lessons can be learned from past successes and failures to enhance the ability of future presidents to succeed? "If there is a single overarching lesson to be drawn from this volume," observes contributor Bruce Miroff, "it might be the following: domestic policymaking is hard." These policy advisers know firsthand just how hard it is, and the lack of partisanship in their comments is striking and reassuring. Their accounts of lessons learned from the Oval Office will be especially valuable for years to come for scholars and students who wish to be acquainted with the real job of governing at home.

Governing at Home

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Publisher :
ISBN 13 : 9780700618101
Total Pages : 0 pages
Book Rating : 4.6/5 (181 download)

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Book Synopsis Governing at Home by : Michael Nelson

Download or read book Governing at Home written by Michael Nelson and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book to draw upon both the experiences of former presidential advisers and the expertise of leading presidency scholars to explain how policies reflect campaign promises, emerge and evolve, and are sold to the American people.

President Carter

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Publisher : Thomas Dunne Books
ISBN 13 : 1250104572
Total Pages : 1022 pages
Book Rating : 4.2/5 (51 download)

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Book Synopsis President Carter by : Stuart E. Eizenstat

Download or read book President Carter written by Stuart E. Eizenstat and published by Thomas Dunne Books. This book was released on 2018-04-24 with total page 1022 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive history of the Carter Administration from the man who participated in its surprising number of accomplishments—drawing on his extensive and never-before-seen notes. Stuart Eizenstat was at Jimmy Carter’s side from his political rise in Georgia through four years in the White House, where he served as Chief Domestic Policy Adviser. He was directly involved in all domestic and economic decisions as well as in many foreign policy ones. Famous for the legal pads he took to every meeting, he draws on more than 5,000 pages of notes and 350 interviews of all the major figures of the time, to write the comprehensive history of an underappreciated president—and to give an intimate view on how the presidency works. Eizenstat reveals the grueling negotiations behind Carter’s peace between Israel and Egypt, what led to the return of the Panama Canal, and how Carter made human rights a presidential imperative. He follows Carter’s passing of America’s first comprehensive energy policy, and his deregulation of the oil, gas, transportation, and communications industries. And he details the creation of the modern vice-presidency. Eizenstat also details Carter’s many missteps, including the Iranian Hostage Crisis, because Carter’s desire to do the right thing, not the political thing, often hurt him and alienated Congress. His willingness to tackle intractable problems, however, led to major, long-lasting accomplishments. This major work of history shows first-hand where Carter succeeded, where he failed, and how he set up many successes of later presidents.

The Professor and the President

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Publisher : Brookings Institution Press
ISBN 13 : 0815726163
Total Pages : 194 pages
Book Rating : 4.8/5 (157 download)

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Book Synopsis The Professor and the President by : Stephen Hess

Download or read book The Professor and the President written by Stephen Hess and published by Brookings Institution Press. This book was released on 2014-12-08 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: What happens when a conservative president makes a liberal professor from the Ivy League his top urban affairs adviser? The president is Richard Nixon, the professor is Harvard's Daniel Patrick Moynihan. Of all the odd couples in American public life, they are probably the oddest. Add another Ivy League professor to the White House staff when Nixon appoints Columbia's Arthur Burns, a conservative economist, as domestic policy adviser. The year is 1969, and what follows behind closed doors is a passionate debate of conflicting ideologies and personalities. Who won? How? Why? Now nearly a half-century later, Stephen Hess, who was Nixon's biographer and Moynihan's deputy, recounts this fascinating story as if from his office in the West Wing. Daniel Patrick Moynihan (1927–2003) described in the Almanac of American Politics as "the nation's best thinker among politicians since Lincoln and its best politician among thinkers since Jefferson", served in the administrations of four presidents, was ambassador to India, and U.S. representative to the United Nations, and was four times elected to the U.S. Senate from New York. Praise for the works of Stephen Hess Organzing the Presidency Any president would benefit from reading Mr. Hess's analysis and any reader will enjoy the elegance with which it is written and the author's wide knowledge and good sense. -The Economist The Presidential Campaign Hess brings not only first-rate credentials, but a cool, dispassionate perspective, an incisive analytical approach, and a willingness to stick his neck out in making judgments. -American Political Science Review From the Newswork Series It is not much in vogue to speak of things like the public trust, but thankfully Stephen Hess is old fashioned. He reminds us in this valuable and provocative book that journalism is a public trust, providing the basic information on which citizens in a democracy vote, or tune out. — Ken A

Managing the President's Message

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Publisher : JHU Press
ISBN 13 : 0801899524
Total Pages : 381 pages
Book Rating : 4.8/5 (18 download)

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Book Synopsis Managing the President's Message by : Martha Joynt Kumar

Download or read book Managing the President's Message written by Martha Joynt Kumar and published by JHU Press. This book was released on 2010-04-15 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner, 2008 Richard E. Neustadt Award, Presidency Research Group organized section of the American Political Science Association Political scientists are rarely able to study presidents from inside the White House while presidents are governing, campaigning, and delivering thousands of speeches. It’s even rarer to find one who manages to get officials such as political adviser Karl Rove or presidential counselor Dan Bartlett to discuss their strategies while those strategies are under construction. But that is exactly what Martha Joynt Kumar pulls off in her fascinating new book, which draws on her first-hand reporting, interviewing, and original scholarship to produce analyses of the media and communications operations of the past four administrations, including chapters on George W. Bush and Bill Clinton. Kumar describes how today’s White House communications and media operations can be at once in flux and remarkably stable over time. She describes how the presidential Press Office that was once manned by a single presidential advisor evolved into a multilayered communications machine that employs hundreds of people, what modern presidents seek to accomplish through their operations, and how presidents measure what they get for their considerable efforts. Laced throughout with in-depth statistics, historical insights, and you-are-there interviews with key White House staffers and journalists, this indispensable and comprehensive dissection of presidential communications operations will be key reading for scholars of the White House researching the presidency, political communications, journalism, and any other discipline where how and when one speaks is at least as important as what one says.

The Cabinet

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Publisher : Harvard University Press
ISBN 13 : 0674986482
Total Pages : 433 pages
Book Rating : 4.6/5 (749 download)

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Book Synopsis The Cabinet by : Lindsay M. Chervinsky

Download or read book The Cabinet written by Lindsay M. Chervinsky and published by Harvard University Press. This book was released on 2020-04-07 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: The US Constitution never established a presidential cabinet—the delegates to the Constitutional Convention explicitly rejected the idea. So how did George Washington create one of the most powerful bodies in the federal government? On November 26, 1791, George Washington convened his department secretaries—Alexander Hamilton, Thomas Jefferson, Henry Knox, and Edmund Randolph—for the first cabinet meeting. Why did he wait two and a half years into his presidency to call his cabinet? Because the US Constitution did not create or provide for such a body. Washington was on his own. Faced with diplomatic crises, domestic insurrections, and constitutional challenges—and finding congressional help lacking—Washington decided he needed a group of advisors he could turn to. He modeled his new cabinet on the councils of war he had led as commander of the Continental Army. In the early days, the cabinet served at the president’s pleasure. Washington tinkered with its structure throughout his administration, at times calling regular meetings, at other times preferring written advice and individual discussions. Lindsay M. Chervinsky reveals the far-reaching consequences of Washington’s choice. The tensions in the cabinet between Hamilton and Jefferson heightened partisanship and contributed to the development of the first party system. And as Washington faced an increasingly recalcitrant Congress, he came to treat the cabinet as a private advisory body to summon as needed, greatly expanding the role of the president and the executive branch.

The Nerve Center

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Publisher : Texas A&M University Press
ISBN 13 : 1585443492
Total Pages : 196 pages
Book Rating : 4.5/5 (854 download)

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Book Synopsis The Nerve Center by : Terry Sullivan

Download or read book The Nerve Center written by Terry Sullivan and published by Texas A&M University Press. This book was released on 2004-08-04 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: In what James A. Baker III has called the “worst job in Washington,” the chief of staff orchestrates the president’s conduct of the U.S. government. He holds the unique responsibility to magnify the time, reach, and voice of the president of the United States. “You need a filter, a person that you have total confidence in who works so closely with you that in effect he is almost an alter ego,” Gerald Ford has said. In this volume, resulting from the Washington Forum on the Role of the White House Chief of Staff held in 2000 in Washington, D.C., twelve of the fifteen men who have held the office of chief of staff discuss among themselves and with a select group of participants the challenges, achievements, and failures of their time in that role. Their purpose is to find lessons in governing that will help future chiefs of staff prepare to assume the office and organize the staffs they will lead. These pages of frank and uncensored discussion present in straightforward question-and-answer format the voices of the chiefs of staff themselves concerning the transition from campaign to governance, with its reorganization and refocusing of the president’s team, the reelection drive four years later, and eventually, the closing out of an administration. The group also addresses the place of the White House chief of staff within the larger governing community of the Executive Branch, Congress, interest groups, and the press. The American White House sits at the nerve center of world history, and at the core of this nerve center, a massive bureaucratic operation exists to process the flow of information and policy. The White House chief of staff manages that operation. So important has that office become, that to ignore its requirements risks presidential fate itself and indeed, the fate of the republic.

White House Diary

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Publisher : Farrar, Straus and Giroux
ISBN 13 : 9781429990653
Total Pages : 592 pages
Book Rating : 4.9/5 (96 download)

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Book Synopsis White House Diary by : Jimmy Carter

Download or read book White House Diary written by Jimmy Carter and published by Farrar, Straus and Giroux. This book was released on 2010-09-20 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: The edited, annotated diary of President Jimmy Carter--filled with insights into his presidency, his relationships with friends and foes, and his lasting impact on issues that still preoccupy America and the world Each day during his presidency, Jimmy Carter made several entries in a private diary, recording his thoughts, impressions, delights, and frustrations. He offered unvarnished assessments of cabinet members, congressmen, and foreign leaders; he narrated the progress of secret negotiations such as those that led to the Camp David Accords. When his four-year term came to an end in early 1981, the diary amounted to more than five thousand pages. But this extraordinary document has never been made public--until now. By carefully selecting the most illuminating and relevant entries, Carter has provided us with an astonishingly intimate view of his presidency. Day by day, we see his forceful advocacy for nuclear containment, sustainable energy, human rights, and peace in the Middle East. We witness his interactions with such complex personalities as Ted Kennedy, Henry Kissinger, Joe Biden, Anwar Sadat, and Menachem Begin. We get the inside story of his so-called "malaise speech," his bruising battle for the 1980 Democratic nomination, and the Iranian hostage crisis. Remarkably, we also get Carter's retrospective comments on these topics and more: thirty years after the fact, he has annotated the diary with his candid reflections on the people and events that shaped his presidency, and on the many lessons learned. Carter is now widely seen as one of the truly wise men of our time. Offering an unprecedented look at both the man and his tenure, White House Diary is a fascinating book that stands as a unique contribution to the history of the American presidency.

Jefferson's White House

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Publisher : Rowman & Littlefield
ISBN 13 : 153810847X
Total Pages : 325 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis Jefferson's White House by : James B. Conroy

Download or read book Jefferson's White House written by James B. Conroy and published by Rowman & Littlefield. This book was released on 2019-10-23 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the first president to occupy the White House for an entire term, Thomas Jefferson shaped the president’s residence, literally and figuratively, more than any of its other occupants. Remarkably enough, however, though many books have immortalized Jefferson’s Monticello, none has been devoted to the vibrant look, feel, and energy of his still more famous and consequential home from 1801 to 1809. In Monticello on the Potomac, James B. Conroy, author of the award-winning Lincoln’s White House offers a vivid, highly readable account of how life was lived in Jefferson’s White House and the young nation’s rustic capital.

Between the Branches

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Publisher : University of Pittsburgh Pre
ISBN 13 : 082297181X
Total Pages : 346 pages
Book Rating : 4.8/5 (229 download)

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Book Synopsis Between the Branches by : Kenneth E. Collier

Download or read book Between the Branches written by Kenneth E. Collier and published by University of Pittsburgh Pre. This book was released on 1997 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Because of the power-fearing drafters of the U.S. Constitution, the president's tools for influencing Congress are quite limited. Presidents have had to look beyond the formal powers of the office to push a legislative agenda. In Between the Branches, a book of unprecedented depth, Kenneth Collier traces the evolution of White House influence in Congress over nine adminstrations, from Eisenhower to Clinton. It will enlighten students of the presidency, Congress, and all those interested in American politics.

Predicting the Next President

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Publisher : Rowman & Littlefield
ISBN 13 :
Total Pages : 246 pages
Book Rating : 4.8/5 (818 download)

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Book Synopsis Predicting the Next President by : Allan J. Lichtman

Download or read book Predicting the Next President written by Allan J. Lichtman and published by Rowman & Littlefield. This book was released on 2024-07-01 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the days after Donald Trump’s unexpected victory on election night 2016, The New York Times, CNN, and other leading media outlets reached out to one of the few pundits who had correctly predicted the outcome, Allan J. Lichtman. While many election forecasters base their findings exclusively on public opinion polls, Lichtman looks at the underlying fundamentals that have driven every presidential election since 1860. Using his 13 historical factors or “keys” (four political, seven performance, and two personality), Lichtman had been predicting Trump’s win since September 2016. In the updated 2024 edition, he applies the keys to every presidential election since 1860 and shows readers the current state of the 2024 race. In doing so, he dispels much of the mystery behind electoral politics and challenges many traditional assumptions. An indispensable resource for political junkies!

White House Years

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Publisher : Simon and Schuster
ISBN 13 : 0857207105
Total Pages : 1552 pages
Book Rating : 4.8/5 (572 download)

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Book Synopsis White House Years by : Henry Kissinger

Download or read book White House Years written by Henry Kissinger and published by Simon and Schuster. This book was released on 2011-05-12 with total page 1552 pages. Available in PDF, EPUB and Kindle. Book excerpt: This monumental work, covering Kissinger's first four years (1969-1973) as Assistant to the President for National Security Affairs and President Nixon's closest advisor on foreign policy, is one of the most significant books to come out of the Nixon administration. Among the countless moments Kissinger recalls in White House Years are his first meeting with Nixon, his secret trip to China, the first SALT negotiations, the Jordan crisis of 1970, the India-Pakistan war of 1971, and the historic summit meetings in Moscow and Beijing in 1972. He offers insights into the Middle East conflicts, Anwar Sadat's break with the Soviet Union, the election of Salvador Allende in Chile, issues of defense strategy, and relations with Europe and Japan. Other highlights are his relationship with Nixon, brilliant portraits of major foreign leaders, and his views on handling crises and the art of diplomacy. Few men have wielded as much influence on American foreign policy as Henry Kissinger. White House Years, his own record, makes an invaluable and lasting contribution to the history of this crucial time.

The White House Vice Presidency

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Publisher : University Press of Kansas
ISBN 13 : 070062483X
Total Pages : 440 pages
Book Rating : 4.7/5 (6 download)

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Book Synopsis The White House Vice Presidency by : Joel K. Goldstein

Download or read book The White House Vice Presidency written by Joel K. Goldstein and published by University Press of Kansas. This book was released on 2017-03-03 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: "I am nothing, but I may be everything," John Adams, the first vice president, wrote of his office. And for most of American history, the "nothing" part of Adams's formulation accurately captured the importance of the vice presidency, at least as long as the president had a heartbeat. But a job that once was "not worth a bucket of warm spit," according to John Nance Garner, became, in the hands of the most recent vice presidents, critical to the governing of the country on an ongoing basis. It is this dramatic development of the nation's second office that Joel K. Goldstein traces and explains in The White House Vice Presidency. The rise of the vice presidency took a sharp upward trajectory with the vice presidency of Walter Mondale. In Goldstein's work we see how Mondale and Jimmy Carter designed and implemented a new model of the office that allowed the vice president to become a close presidential adviser and representative on missions that mattered. Goldstein takes us through the vice presidents from Mondale to Joe Biden, presenting the arrangements each had with his respective president, showing elements of continuity but also variations in the office, and describing the challenges each faced and the work each did. The book also examines the vice-presidential selection process and campaigns since 1976, and shows how those activities affect and/or are affected by the newly developed White House vice presidency. The book presents a comprehensive account of the vice presidency as the office has developed from Mondale to Biden. But The White House Vice Presidency is more than that; it also shows how a constitutional office can evolve through the repetition of accumulated precedents and demonstrates the critical role of political leadership in institutional development. In doing so, the book offers lessons that go far beyond the nation's second office, important as it now has become.

Inside the Clinton White House

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Publisher : Oxford University Press
ISBN 13 : 0190605480
Total Pages : 352 pages
Book Rating : 4.1/5 (96 download)

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Book Synopsis Inside the Clinton White House by : Russell L. Riley

Download or read book Inside the Clinton White House written by Russell L. Riley and published by Oxford University Press. This book was released on 2016-09-01 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: President Bill Clinton led one of the most influential and consequential White House tenures in recent memory. However, because of the office's traditional climate of confidentiality, many details of his behind-the-scenes activities have remained absent from the written record. How did the administration manage the horrific conflicts in Haiti, Somalia, and the Balkans that came to a head shortly after the President took the oath? What motivated the President to place First Lady Hillary Clinton at the helm of the ill-fated Health Security Act of 1993? And how did the President's closest confidantes and aides respond to the outbreak of the devastating scandal that nearly ended his presidency? Inside the Clinton White House offers an intimate perspective on these questions and many more, granting readers unprecedented access to the sensitive Oval Office banter that changed the course of history. Bringing together material from 400 hours of candid conversations with over sixty individuals, respected oral historian Russell L. Riley weaves this illuminating testimony with important contextual information to form an irresistible narrative, taking the reader from Clinton's first potential White House bid in 1988 to the final days of his remarkable and controversial career. Extended sections of the book are devoted to important domestic and foreign policy campaigns, the complicated politics of the President's two terms and impeachment, and portraits of important personalities in the administration, including Vice President Al Gore and First Lady Hillary Rodham Clinton. These forthright and often surprising accounts add a layer of nuance to an iconic figure in America's recent history, as told in the words of the people who knew him best.

The Black Man's President

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1643138146
Total Pages : 223 pages
Book Rating : 4.6/5 (431 download)

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Book Synopsis The Black Man's President by : Michael Burlingame

Download or read book The Black Man's President written by Michael Burlingame and published by Simon and Schuster. This book was released on 2021-11-02 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Frederick Douglass called the martyred president "emphatically the black man's president” as well as “the first who rose above the prejudice of his times and country.” This narrative history of Lincoln’s personal interchange with Black people over the course his career reveals a side of the sixteenth president that, until now, has not been fully explored or understood. In a little-noted eulogy delivered shortly after Lincoln's assassination, Frederick Douglass called the martyred president "emphatically the black man's president," the "first to show any respect for their rights as men.” To justify that description, Douglass pointed not just to Lincoln's official acts and utterances, like the Emancipation Proclamation or the Second Inaugural Address, but also to the president’s own personal experiences with Black people. Referring to one of his White House visits, Douglass said: "In daring to invite a Negro to an audience at the White House, Mr. Lincoln was saying to the country: I am President of the black people as well as the white, and I mean to respect their rights and feelings as men and as citizens.” But Lincoln’s description as “emphatically the black man’s president” rests on more than his relationship with Douglass or on his official words and deeds. Lincoln interacted with many other African Americans during his presidency His unfailing cordiality to them, his willingness to meet with them in the White House, to honor their requests, to invite them to consult on public policy, to treat them with respect whether they were kitchen servants or leaders of the Black community, to invite them to attend receptions, to sing and pray with them in their neighborhoods—all those manifestations of an egalitarian spirit fully justified the tributes paid to him by Frederick Douglass and other African Americans like Sojourner Truth, who said: "I never was treated by any one with more kindness and cordiality than were shown to me by that great and good man, Abraham Lincoln.” Historian David S. Reynolds observed recently that only by examining Lincoln’s “personal interchange with Black people do we see the complete falsity of the charges of innate racism that some have leveled against him over the years.”

Czars in the White House

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Author :
Publisher : University of Michigan Press
ISBN 13 : 0472119583
Total Pages : 249 pages
Book Rating : 4.4/5 (721 download)

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Book Synopsis Czars in the White House by : Justin S. Vaughn

Download or read book Czars in the White House written by Justin S. Vaughn and published by University of Michigan Press. This book was released on 2015-06-02 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: When Barack Obama entered the White House, he faced numerous urgent issues. Despite the citizens' demand for strong presidential leadership, President Obama, following a long-standing precedent for the development and implementation of major policies, appointed administrators--so-called policy czars--charged with directing the response to the nation's most pressing crises. Combining public administration and political science approaches to the study of the American presidency and institutional politics, Justin S. Vaughn and José D. Villalobos argue that the creation of policy czars is a strategy for combating partisan polarization and navigating the federal government's complexity. They present a series of in-depth analyses of the appointment, role, and power of various czars: the energy czar in the mid-1970s, the drug czar in the late 1980s, the AIDS czar in the 1990s, George W. Bush's trio of national security czars after 9/11, and Obama's controversial czars for key domestic issues. Laying aside inflammatory political rhetoric, Vaughn and Villalobos offer a sober, empirical analysis of what precisely constitutes a czar, why Obama and his predecessors used czars, and what role they have played in the modern presidency.

American Government 3e

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Publisher :
ISBN 13 : 9781738998470
Total Pages : 0 pages
Book Rating : 4.9/5 (984 download)

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Book Synopsis American Government 3e by : Glen Krutz

Download or read book American Government 3e written by Glen Krutz and published by . This book was released on 2023-05-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Black & white print. American Government 3e aligns with the topics and objectives of many government courses. Faculty involved in the project have endeavored to make government workings, issues, debates, and impacts meaningful and memorable to students while maintaining the conceptual coverage and rigor inherent in the subject. With this objective in mind, the content of this textbook has been developed and arranged to provide a logical progression from the fundamental principles of institutional design at the founding, to avenues of political participation, to thorough coverage of the political structures that constitute American government. The book builds upon what students have already learned and emphasizes connections between topics as well as between theory and applications. The goal of each section is to enable students not just to recognize concepts, but to work with them in ways that will be useful in later courses, future careers, and as engaged citizens. In order to help students understand the ways that government, society, and individuals interconnect, the revision includes more examples and details regarding the lived experiences of diverse groups and communities within the United States. The authors and reviewers sought to strike a balance between confronting the negative and harmful elements of American government, history, and current events, while demonstrating progress in overcoming them. In doing so, the approach seeks to provide instructors with ample opportunities to open discussions, extend and update concepts, and drive deeper engagement.