Googie Redux

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Googie Redux

Author : Alan Hess
Publisher : Chronicle Books
ISBN 13 : 9780811842723
Total Pages : 232 pages
Book Rating : 4.8/5 (427 download)

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Book Synopsis Googie Redux by : Alan Hess

Download or read book Googie Redux written by Alan Hess and published by Chronicle Books. This book was released on 2004-10-14 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book that helped spark the retro craze for fifties architecture and introduced the term googie to the world is back! First published by Chronicle in 1986, this key survey of mid-century coffee shop and commercial architecture is still the standard work on the subject Googie Redux is a thoroughly revised and expanded edition of the classic and perennial top-selling book that rekindled the craze for 1950s coffee shop and commercial architecture. Long derided by critics as popular folly, the style - so named after John Lautner's eccentric Los Angeles coffee shop - was emblematic of Southern California's car-oriented architecture. By the time of the first edition's debut, these buildings were being demolished by the score. Alan Hess' 1985 Chronicle book did much not only to educate, legitimize, and popularize the style that characterized this endangered architecture, but it helped spark a resurgence of interest into midcentury modern design. Completely revised and significantly expanded in both text and images (some of them recently unearthed for this edition), this redesigned package features is still an entertaining and informative look at the rise, fall, and resurgence of the commercial architecture that changed the American landscape. Includes a greatly expanded guided tour of the iconic buildings in Southern California.

Color Design Workbook

Author : Terry Lee Stone
Publisher : Rockport Pub
ISBN 13 : 9781592534333
Total Pages : 246 pages
Book Rating : 4.5/5 (343 download)

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Book Synopsis Color Design Workbook by : Terry Lee Stone

Download or read book Color Design Workbook written by Terry Lee Stone and published by Rockport Pub. This book was released on 2008-03 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation This workbook allows readers to explore colour through the language of the professionals. It supplies tips on how to talk to clients and use colour in presentations along with historical and cultural meanings and colour theory.

Color Design Workbook: New, Revised Edition

Author : Sean Adams
Publisher : Rockport Publishers
ISBN 13 : 1631594109
Total Pages : 240 pages
Book Rating : 4.6/5 (315 download)

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Book Synopsis Color Design Workbook: New, Revised Edition by : Sean Adams

Download or read book Color Design Workbook: New, Revised Edition written by Sean Adams and published by Rockport Publishers. This book was released on 2017-06-01 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the meanings behind colors to working with color in presentations, Color Design Workbook provides you with the information needed to effectively apply color to design work. Since color is such an important part of graphic design, designers need the most up-to-date, as well as the most fundamental, information on the subject to have the tools needed to use color effectively. The Color Design Workbook, New, Revised Edition explains the meanings behind colors, working with color in presentations, and loads more. This guide book provides you with the vital information needed to creatively and effectively apply color to your own design work. You will also receive guidance on talking with clients about color and selling color ideas, and you'll also learn the science behind color theory. Case studies are included to show the effects some color choices had on both their clients and consumers. So why wait any longer? Become a color expert now!

Signs, Streets, and Storefronts

Author : Martin Treu
Publisher : JHU Press
ISBN 13 : 142140494X
Total Pages : 429 pages
Book Rating : 4.4/5 (214 download)

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Book Synopsis Signs, Streets, and Storefronts by : Martin Treu

Download or read book Signs, Streets, and Storefronts written by Martin Treu and published by JHU Press. This book was released on 2012-10-30 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: Treu tackles the architectural history and signage of Main Street and the strip—from painted boards nailed over crude storefronts to sleek cinemas topped with neon glitz. Honorable Mention, Architecture and Urban Planning, 2012 PROSE Awards Signs, Streets, and Storefronts addresses more than 200 years of signs and place-marking along America’s commercial corridors. From small-town squares to Broadway, State Street, and Wilshire Boulevard, Martin Treu follows design developments into the present and explores issues of historic preservation. Treu considers “common” architecture and its place-defining business signs as well as influential high-style design examples by taste-making leaders. Combining advertising and architectural history, the book presents a full picture of the commercial landscape, including design adaptations made for motorists and the migration from Main Street to suburbia. The dynamic between individual businesses and the common good has a major effect on the appearance of our country's Main Streets. Several forces are at work: technological advances, design imagination and the media, corporate propaganda, customer needs, and municipal mandates. Present-day controls have often led to a denuding of traditional commercial corridors. Such reform, Treu argues, has suppressed originality and radically cleared away years of accumulated history based on the taste of a single generation. A must-read for city planners, town councils, architects, sign designers, concerned citizens, and anyone who cares about the appearance and vitality of America’s commercial streets, this heavily illustrated book is equally appealing to armchair historians, small-town enthusiasts, and lovers of Americana.

Newfoundland Modern

Author : Robert Mellin
Publisher : McGill-Queen's Press - MQUP
ISBN 13 : 0773539026
Total Pages : 306 pages
Book Rating : 4.7/5 (735 download)

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Book Synopsis Newfoundland Modern by : Robert Mellin

Download or read book Newfoundland Modern written by Robert Mellin and published by McGill-Queen's Press - MQUP. This book was released on 2011 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: The architecture of Newfoundland typically evokes images of spare but colourful houses and outbuildings by the sea.Newfoundland Modernreveals another dimension that challenges this impression. In over 220 drawings and photographs, Robert Mellin presents the development of architecture in the decades immediately following Newfoundland's 1949 union with Canada. Newfoundland's wholehearted embrace of modern architecture in this era affected planning as well as the design of cultural facilities, commercial and public buildings, housing, recreation, educational facilities, and places of worship, and Premier Joseph Smallwood often relied on modern architecture to demonstrate the progress made by his administration. Mellin explores the links between Smallwood and modern architecture, revealing how Smallwood guided the development of numerous architectural projects. He also looks at the work of two innovative local architects, Frederick A. Colbourne and Angus J. Campbell, showing how their architecture was influenced by their life-long interest in art. The first comprehensive work on an important period of architectural development in urban and rural Newfoundland,Newfoundland Moderncomplements Mellin's award winning book on the outport of Tilting, Fogo Island.

Douglas Snelling

Author : Davina Jackson
Publisher : Routledge
ISBN 13 : 1317148290
Total Pages : 371 pages
Book Rating : 4.3/5 (171 download)

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Book Synopsis Douglas Snelling by : Davina Jackson

Download or read book Douglas Snelling written by Davina Jackson and published by Routledge. This book was released on 2016-12-01 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: Douglas Burrage Snelling (1916–85) was one of Britain’s significant emigré architects and designers. Born in Kent and educated in New Zealand, he became one of Australia’s leading mid-century architects, of luxury residences and commercial buildings, and a trend-setting designer of furniture, interiors and landscapes. This is the first comprehensive study of Snelling’s pan-Pacific life, works and trans-disciplinary significance. It provides a critical examination of this controversial modernist, revealing him to be a colourful and talented protagonist who led antipodean interpretations of American, especially Wrightian and southern Californian, architecture, design and lifestyle innovations.

Ray & Joan

Author : Lisa Napoli
Publisher : Penguin
ISBN 13 : 1101984961
Total Pages : 370 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Ray & Joan by : Lisa Napoli

Download or read book Ray & Joan written by Lisa Napoli and published by Penguin. This book was released on 2016-11-15 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: The movie The Founder, starring Michael Keaton, focused the spotlight on Ray Kroc, the man who amassed a fortune as the chairman of McDonald’s. But what about his wife Joan, the woman who became famous for giving away his fortune? Lisa Napoli tells the fascinating story behind the historic couple. Ray & Joan is a quintessentially American tale of corporate intrigue and private passion: a struggling Mad Men–era salesman with a vision for a fast-food franchise that would become one of the world’s most enduring brands, and a beautiful woman willing to risk her marriage and her reputation to promote controversial causes that touched her deeply. Ray Kroc was peddling franchises around the country for a fledgling hamburger stand in the 1950s—McDonald’s, it was called—when he entered a St. Paul supper club and encountered a beautiful young piano player who would change his life forever. The attraction between Ray and Joan was instantaneous and instantly problematic. Yet even the fact that both were married to other people couldn’t derail their roller coaster of a romance. To the outside world, Ray and Joan were happy, enormously rich, and giving. But privately, Joan was growing troubled over Ray’s temper and dark secret, something she was reluctant to publicly reveal. Those close to them compared their relationship to that of Elizabeth Taylor and Richard Burton. And yet, this volatility paved the way for Joan’s transformation into one of the greatest philanthropists of our time. A force in the peace movement, she produced activist films, books, and music and ultimately gave away billions of dollars, including landmark gifts to the Salvation Army and NPR. Together, the two stories form a compelling portrait of the twentieth century: a story of big business, big love, and big giving.

Frank Furness

Author : George E. Thomas
Publisher : University of Pennsylvania Press
ISBN 13 : 0812294831
Total Pages : 312 pages
Book Rating : 4.8/5 (122 download)

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Book Synopsis Frank Furness by : George E. Thomas

Download or read book Frank Furness written by George E. Thomas and published by University of Pennsylvania Press. This book was released on 2018-02-27 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Frank Furness (1839-1912) has remained a curiosity to architectural historians and critics, somewhere between an icon and an enigma, whose importance and impact have yet to be properly evaluated or appreciated. To some, his work pushed pattern and proportion to extremes, undermining or forcing together the historic styles he referenced in such eclectic buildings as the Pennsylvania Academy of the Fine Arts and the University of Pennsylvania Library. To others, he was merely a regional mannerist creating an eccentric personal style that had little resonance and modest influence on the future of architecture. By placing Furness in the industrial culture that supported his work, George Thomas finds a cutting-edge revolutionary who launched the beginnings of modern design, played a key part in its evolution, and whose strategies continue to affect the built world. In his sweeping reassessment of Furness as an architect of the machine age, Thomas grounds him in Philadelphia, a city led by engineers, industrialists, and businessmen who commissioned the buildings that extended modern design to Chicago, Glasgow, and Berlin. Thomas examines the multiple facets of Victorian Philadelphia's modernity, looking to its eager embrace of innovations in engineering, transportation, technology, and building, and argues that Furness, working for a particular cohort of clients, played a central role in shaping this context. His analyses of the innovative planning, formal, and structural qualities of Furness's major buildings identifies their designs as initiators of a narrative that leads to such more obviously modern figures as Louis Sullivan, William Price, Frank Lloyd Wright and eventually, the architects of the Bauhaus. Misunderstood and reviled in the traditional architectural centers of New York and Boston, Furness's projects, commissioned by the progressive industrialists of the new machine age, intentionally broke with the historical styles of the past to work in a modern way—from utilizing principles based on logistical planning to incorporating the new materials of the industrial age. Lavishly illustrated, the book includes more than eighty black-and-white and thirty color photographs that highlight the richness of his work and the originality of his design spanning more than forty years.

Sombreros and Motorcycles in a Newer South

Author : P. Nicole King
Publisher : Univ. Press of Mississippi
ISBN 13 : 1617032522
Total Pages : 270 pages
Book Rating : 4.6/5 (17 download)

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Book Synopsis Sombreros and Motorcycles in a Newer South by : P. Nicole King

Download or read book Sombreros and Motorcycles in a Newer South written by P. Nicole King and published by Univ. Press of Mississippi. This book was released on 2012-02-15 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1949, Alan Schafer opened South of the Border, a beer stand located on bucolic farmland in Dillon County, South Carolina, near the border separating North and South Carolina. Even at its beginning, the stand catered to those interested in Mexican-themed kitsch--sombreros, toy pinatas, vividly colored panchos, salsas. Within five years, the beer stand had grown into a restaurant, then a series of restaurants, and then a theme park, complete with gas stations, motels, a miniature golf course, and an adult-video shop. Flashy billboards--featuring South of the Border's stereotypical bandit Pedro--advertised the locale from 175 miles away. An hour south of Schafer's site lies the Grand Strand region--sixty miles of South Carolina beaches and various forms of recreation. Within this region, Atlantic Beach exists. From the 1940s onward, Atlantic Beach has been a primary tourist destination for middle-class African Americans, as it was one of the few recreational beaches open to them in the region. Since the 1990s, the beach has been home to the Atlantic Beach Bikefest, a motorcycle festival event that draws upward of 10,000 African Americans and other tourists annually. Sombreros and Motorcycles in a Newer South studies both locales, separately and together, to illustrate how they serve as lens for viewing the historical, social, and aesthetic aspects embedded in a place's culture over time. In doing so, author Nicole King engages with concepts of the "Newer South," the contemporary era of southern culture which integrates Old South and New South history and ideas about issues such as race, taste, and regional authenticity. Tracing South Carolina's tourism industry through these locales, King analyzes the collision of southern identity and place with national, corporatized culture from the 1940s onward. Sombreros and Motorcycles in a Newer South locates campy but historic tourist sites that serve as important texts for better understanding how culture moves and more inclusive notions of what it means to be southern today.

A Reader in Themed and Immersive Spaces

Author : Scott A. Lukas
Publisher : Lulu.com
ISBN 13 : 1365318141
Total Pages : 366 pages
Book Rating : 4.3/5 (653 download)

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Book Synopsis A Reader in Themed and Immersive Spaces by : Scott A. Lukas

Download or read book A Reader in Themed and Immersive Spaces written by Scott A. Lukas and published by Lulu.com. This book was released on 2016 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Themed spaces have, at their foundation, an overarching narrative, symbolic complex, or story that drives the overall context of their spaces. Theming, in some very unique ways, has expanded beyond previous stereotypes and oversimplifications of culture and place to now consider new and often controversial topics, themes, and storylines."--Publisher's website.

Essentials of Visual Interpretation

Author : Rachel R Reynolds
Publisher : Taylor & Francis
ISBN 13 : 1000334449
Total Pages : 236 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Essentials of Visual Interpretation by : Rachel R Reynolds

Download or read book Essentials of Visual Interpretation written by Rachel R Reynolds and published by Taylor & Francis. This book was released on 2020-12-29 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essentials of Visual Interpretation explains how to talk and write critically about visual media and to examine how evolving visual environments, media, and technologies affect human selfunderstanding and culture formation. Lively and accessibly written chapters provide a solid foundation in the tools and ideas of visual meaning, familiarizing readers with a growing, cross-cultural subfield, and preparing them to pursue thoughtful work in a variety of related disciplines. The authors include rich examples and illustrations—ranging from cave paintings to memes, from optical science to visual analytics, from ancient pictographs to smart phones—that engage students with the fascinating complexity of visual interpretation. Each chapter introduces students to key terms and concepts relevant to visual analysis, with ideas for short individual or group exercises to enhance understanding. The book is ideal as a primer in visual analysis and visual communication for students in courses within communication studies, cultural studies, digital humanities, semiotics, media studies, and visual anthropology. Online support materials include multimedia activities for students and links to additional resources for students and instructors.

Responsive Environments

Author : Allen Sayegh
Publisher : Actar D, Inc.
ISBN 13 : 1638408327
Total Pages : 258 pages
Book Rating : 4.6/5 (384 download)

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Book Synopsis Responsive Environments by : Allen Sayegh

Download or read book Responsive Environments written by Allen Sayegh and published by Actar D, Inc.. This book was released on 2020-02-08 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: The entanglement of physical contexts with digital environments is constantly changing our relationship with the surrounding space and creating new hybrid experiences. These transformations pose complex design challenges and yet offer novel opportunities for the understanding and development of human-centered built environments. Drawing from a 5-year design research collaboration between the REAL Lab at Harvard GSD and the University of Bergamo, this book unfolds the experiential facets of our technologically-mediated relationship with space in the fields of architecture, urbanism and art. The book attempts to describe what makes an environment “responsive” in the form of a design manifesto, introducing ten attributes or principles at both methodological and experiential levels. Critically articulated from the perspective of leading experts, scholars and professionals, the ideas explored are unpacked through speculative urban visions and design concepts at different timeframes, contexts and scales ranging from smart artifacts to smart cities.

USA

Author : Gwendolyn Wright
Publisher : Reaktion Books
ISBN 13 : 1861895402
Total Pages : 324 pages
Book Rating : 4.8/5 (618 download)

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Book Synopsis USA by : Gwendolyn Wright

Download or read book USA written by Gwendolyn Wright and published by Reaktion Books. This book was released on 2008-02-15 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the Reliance Building and Coney Island to the Kimbell Museum and Disney Hall, the United States has been at the forefront of modern architecture. American life has generated many of the quintessential images of modern life, both generic types and particular buildings. Gwendolyn Wright’s USA is an engaging account of this evolution from the late nineteenth century to the twenty-first. Upending conventional arguments about the origin of American modern architecture, Wright shows that it was not a mere offshoot of European modernism brought across the Atlantic Ocean by émigrés but rather an exciting, distinctive and mutable hybrid. USA traces a history that spans from early skyscrapers and suburbs in the aftermath of the American Civil War up to the museums, schools and ‘green architecture’ of today. Wright takes account of diverse interests that affected design, ranging from politicians and developers to ambitious immigrants and middle-class citizens. Famous and lesser-known buildings across America come together--model dwellings for German workers in rural Massachusetts, New York’s Rockefeller Center, Cincinnati’s Carew Tower, Frank Lloyd Wright’s Taliesin West in the Arizona desert, the University of Miami campus, the Texas Instruments Semiconductor Plant, and the Corning Museum of Glass, among others--to show an extraordinary range of innovation. Ultimately, Wright reframes the history of American architecture as one of constantly evolving and volatile sensibilities, engaged with commerce, attuned to new media, exploring multiple concepts of freedom. The chapters are organized to show how changes in work life, home life and public life affected architecture--and vice versa. This book provides essential background for contemporary debates about affordable and luxury housing, avant-garde experiments, local identities, inspiring infrastructure and sustainable design. A clear, concise and richly illustrated account of modern American architecture, this timely book will be essential for all those who wonder about the remarkable legacy of American modernity in its most potent cultural expression.

Hut Pavilion Shrine: Architectural Archetypes in Mid-Century Modernism

Author : Miles David Samson
Publisher : Routledge
ISBN 13 : 1317119320
Total Pages : 345 pages
Book Rating : 4.3/5 (171 download)

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Book Synopsis Hut Pavilion Shrine: Architectural Archetypes in Mid-Century Modernism by : Miles David Samson

Download or read book Hut Pavilion Shrine: Architectural Archetypes in Mid-Century Modernism written by Miles David Samson and published by Routledge. This book was released on 2016-03-09 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: The phase of American architectural history we call 'mid-century modernism,' 1940-1980, saw the spread of Modern Movement tenets of functionalism, social service and anonymity into mainstream practice. It also saw the spread of their seeming opposites. Temples, arcades, domes, and other traditional types occur in both modernist and traditionalist forms from the 1950s to the 1970s. Hut Pavilion Shrine examines this crossroads of modernism and the archetypal, and critiques its buildings and theory. The book centers on one particularly important and omnipresent type, the pavilion - a type which was the basis of major work by Louis I. Kahn, Paul Rudolph, Philip Johnson, Minoru Yamasaki, and other eminent architects. While focusing primarily on the architecture culture of the United States, it also includes the work of British, European Team X, and Scandinavian designers and writers. Making connections between formal analysis, historical context, and theory, the book continues lines of inquiry which have been pursued by Neil Levine and Anthony Vidler on representation, and by Sarah Goldhagen and Alice Friedman on modernism’s 'forbidden' elements of the honorific and the visually pleasurable. It highlights the significance of 'pavilionizing' mid-century designers such as Victor Lundy, John Johansen, Eero Saarinen, and Edward Durell Stone, and shows how frequently essentialist and traditionalist types appeared in the roadside vernacular of drive-in restaurants, gas stations, furniture and car showrooms, branch banks, and motels. The book ties together the threads in mid-century architectural theory that addressed aspects of type, 'essential' structure, and primal 'humanistic' aspects of environment-making and discusses how these concerns outlived the mid-century moment, and in the designs and writings of Aldo Rossi and others they paved the way for Post-Modernism.

The Parks Belong to the People

Author : Joe Weber
Publisher : University of Georgia Press
ISBN 13 : 0820365726
Total Pages : 698 pages
Book Rating : 4.8/5 (23 download)

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Book Synopsis The Parks Belong to the People by : Joe Weber

Download or read book The Parks Belong to the People written by Joe Weber and published by University of Georgia Press. This book was released on 2024-04-01 with total page 698 pages. Available in PDF, EPUB and Kindle. Book excerpt: In examining the 424 units of the U.S. national park system, geographers Joe Weber and Selima Sultana focus attention on the historical geography of the system as well as its present distribution, covering the diversity of places under the control of the National Park Service (NPS). This includes the famous national parks such as the Grand Canyon, Yellowstone, and Yosemite and the lesser-known national monuments, memorials, lakeshores, seashores, rivers, recreation areas, preserves, reserves, parkways, historic sites, historic parks, and a range of battlefields, as well as more than twenty additional sites not fitting into any of these categories (such as the White House). The geographic view of The Parks Belong to the People sets it apart from others that have taken a solely historical approach. Where parks are located, what they are near, where their visitors come from, and how land use and activities are organized within parks are some of the fundamental issues discussed. The majority of units in the NPS are devoted to recreation areas or historic sites such as battlefields, archaeological sites, or sites devoted to a specific person, and this is reflected in the authors’ approach. What we think of as a national park has changed over the years and will continue to change. Weber and Sultana emphasize changing social and political environments in which NPS units were created and the roles they serve, such as protecting scenery, providing wildlife habitats, preserving history, and serving as scientific laboratories and places for outdoor recreation. The authors also focus on parks as public facilities and sites of economic activities. National parks were created by people for people to enjoy, at great cost and with great benefit. They cannot be understood without taking this human context into account.

Indoor America

Author : Andrea Vesentini
Publisher : University of Virginia Press
ISBN 13 : 0813941806
Total Pages : 479 pages
Book Rating : 4.8/5 (139 download)

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Book Synopsis Indoor America by : Andrea Vesentini

Download or read book Indoor America written by Andrea Vesentini and published by University of Virginia Press. This book was released on 2018-11-27 with total page 479 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cars, single-family houses, fallout shelters, air-conditioned malls—these are only some of the many interiors making up the landscape of American suburbia. Indoor America explores the history of suburbanization through the emergence of such spaces in the postwar years, examining their design, use, and representation. By drawing on a wealth of examples ranging from the built environment to popular culture and film, Andrea Vesentini shows how suburban interiors were devised as a continuous cultural landscape of interconnected and self-sufficient escape capsules. The relocation of most everyday practices into indoor spaces has often been overlooked by suburban historiography; Indoor America uncovers this latent history and contrasts it with the dominant reading of suburbanization as pursuit of open space. Americans did not just flee the city by getting out of it—they did so also by getting inside. Vesentini chronicles this inner-directed flight by describing three separate stages. The encapsulation of the automobile fostered the nuclear segregation of the family from the social fabric and served as a blueprint for all other interiors. Introverted design increasingly turned the focus of the house inward. Finally, through interiorization, the exterior was incorporated into the all-encompassing interior landscape of enclosed malls and projects for indoor cities. In a journey that features tailfin cars and World’s Fair model homes, Richard Neutra’s glass walls and sitcom picture windows, Victor Gruen’s Southdale Center and the Minnesota Experimental City, Indoor America takes the reader into the heart and viscera of America’s urban sprawl.

Forms of Rockin'

Author : Anssi Arte
Publisher : SCB Distributors
ISBN 13 : 9185639818
Total Pages : 132 pages
Book Rating : 4.1/5 (856 download)

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Book Synopsis Forms of Rockin' by : Anssi Arte

Download or read book Forms of Rockin' written by Anssi Arte and published by SCB Distributors. This book was released on 2015-09-23 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The idea of style and competing for the best style is the key to all forms of rockin'." – Style Wars, 1983. Are subcultures, like graffiti, floating free in their own space, or are they connected to the rest of society? In Forms of Rockin’, graffiti styles are connected to graphic design and other popular culture expressions such as music, fashion, photography, industrial design and movies for the first time. Anssi Arte analyses some of the most powerful visual symbols of the 1970s, 80s and 90s and compares design, typography and graffiti styles. The visual styles of James Brown, Blade Runner, the Memphis group and grunge music all appear together with classic fonts and graffiti writers. The clear yet analytical narrative and carefully crafted visualizations make it appealing to both graphic design aficionados as well as graffiti enthusiasts. But Forms of Rockin’ is more than that. This is a must for everybody interested in contemporary popular culture and design history. Forms of Rockin' traces and defines the stylistic conventions in graffiti letterforms that have become iconic and globally acknowledged ideals. From the early New York tags to the mid-1990s ugly-fresh styles of Scandinavia, Forms of Rockin’ tells the story of how popular culture and graffiti styles influences each other.