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Author : Ivy K. Pendleton
Publisher : ivy k Pendleton
ISBN 13 : 0986016705
Total Pages : 155 pages
Book Rating : 4.9/5 (86 download)
Download or read book Good Girl's Guide to Public Relations, Publicity and Marketing written by Ivy K. Pendleton and published by ivy k Pendleton. This book was released on 2012-06 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : IVY K. PENDLETON, MBA
Publisher : ivy k Pendleton
ISBN 13 :
Total Pages : 81 pages
Book Rating : 4./5 ( download)
Download or read book GOOD GIRL’S GUIDE: A QUICK REFERENCE MINI BOOK FOR MARKETING TIPS AND SALES STRATEGY written by IVY K. PENDLETON, MBA and published by ivy k Pendleton. This book was released on with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michelle Gamble-Risley
Publisher : 3l Publishing
ISBN 13 : 9780578024004
Total Pages : 0 pages
Book Rating : 4.0/5 (24 download)
Download or read book Smash written by Michelle Gamble-Risley and published by 3l Publishing. This book was released on 2009-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Did corporate just mandate you read a marketing book and you're rolling your eyes? If you're one of our classified smart girlswhether from corporate America or a business ownerthen you probably know that most marketing and PR books offer little excitement or humor. Here in the world of SMASH, we have a wonderful surprise for you. Our marketing and PR book promises to make you laugh, snicker, smirk, or at the very least smile as we discuss the good, the bad, and the brutally ugly marketing perpetrated by the average professional. Drawing from years of inspirational material, we are ready to educate executives, business professionals, and owners about every aspect of marketingfrom online to social media, and from public relations to business etiquette. SMASH provides practical takeaways, strategic marketing tips, inspirational ideas, and loads of laughs.
Author : Eric Yaverbaum
Publisher : John Wiley & Sons
ISBN 13 : 111805279X
Total Pages : 391 pages
Book Rating : 4.1/5 (18 download)
Download or read book Public Relations For Dummies written by Eric Yaverbaum and published by John Wiley & Sons. This book was released on 2011-03-03 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis
Author : Thomas L. Harris
Publisher :
ISBN 13 :
Total Pages : 306 pages
Book Rating : 4.:/5 (119 download)
Download or read book The Marketer's Guide to Public Relations written by Thomas L. Harris and published by . This book was released on 1993 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jennefer Witter
Publisher : AMACOM
ISBN 13 : 0814434371
Total Pages : 140 pages
Book Rating : 4.8/5 (144 download)
Download or read book The Little Book of Big PR written by Jennefer Witter and published by AMACOM. This book was released on 2014-10-03 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you’re an established company or a cost-conscious start-up, this helpful guide tells you all you need to know to be able to use public relations effectively as a business-building tool. As an entrepreneur, you need every helpful tool you can get your hands on to build your business. And if you know the tricks of the trade, perhaps nothing can gain more attention for your small business and build your company’s credibility than a good, old-fashioned public-relations campaign. Drawing on the expertise gained during her long career in public relations, Jennefer Witter shares simple, smart, and budget-friendly methods for getting your business noticed, including what she calls the seven key elements of public relations: Self-branding Media relations Social Media Networking Speaking engagements Cause-related marketing Selecting a PR agency Complete with real-world case studies and sample content (such as media pitches) to use as-is or to modify to fit your own specific needs, The Little Book of Big PR will provide you with the expert guidance all entrepreneurs need to grow their business to new, attention-getting heights.
Author : Amy Rosenberg
Publisher :
ISBN 13 : 9781736514009
Total Pages : pages
Book Rating : 4.5/5 (14 download)
Download or read book A Modern Guide to Public Relations: Unveiling the Mystery of PR written by Amy Rosenberg and published by . This book was released on 2021-02 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jenna Guarneri
Publisher : Greenleaf Book Group
ISBN 13 : 1639090061
Total Pages : 224 pages
Book Rating : 4.6/5 (39 download)
Download or read book You Need PR written by Jenna Guarneri and published by Greenleaf Book Group. This book was released on 2022-05-10 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why you need PR and how you can get it—even on a budget Did you know that about 90 percent of startups fail within the first five years of operation? One of the major reasons for their failure is poor brand awareness, which is developed through PR strategies. Having the right exposure is vital to gaining new clients, growing the company, and securing future funding—in general, company success. But startups and small businesses don’t always have the kind of skills or resources they need to increase their visibility in an already oversaturated media landscape. Jenna Guarneri, CEO and founder of JMG Public Relations, believes that, equipped with the right tools and thinking, entrepreneurs and business leaders can become their own effective publicists. In You Need PR, she presents the key principles and practices behind good PR, showing you how to: Establish your brand, including how to humanize interactions to build a loyal following Build your press materials to develop the best possible story Formulate a strategy to launch your PR initiatives Deliver on the media interview and follow up appropriately A practical guidebook and powerful tool for any entrepreneur or small business owner, You Need PR offers a smart, step-by-step, do-it-yourself approach to publicity that will allow you to enhance your company’s reputation and build lasting business momentum.
Author : Sally Stuart
Publisher : WaterBrook
ISBN 13 : 0307499162
Total Pages : 640 pages
Book Rating : 4.3/5 (74 download)
Download or read book Christian Writers' Market Guide 2008 written by Sally Stuart and published by WaterBrook. This book was released on 2009-02-25 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Resource Guide to Getting Published A unique guide to publishing for Christian readers, the Christian Writers’ Market Guide 2008 offers the most proven and comprehensive collection of ideas, resources, and contact information to the industry. For more than twenty years, the Christian Writers’ Market Guide has delivered indispensable help to Christian writers, from a CD-ROM of the full text of the book so you can easily search for topics, publishers, and other specific names; to up-to-date listings of more than 1,200 markets for books, articles, stories, poetry, and greeting cards, including forty-three new book publishers, fifty-one new periodicals, and fifteen new literary agencies. Perfect for writers in every phase, this is the resource you need to get noticed–and published. “An indispensable tool. The reference you have to buy.” Writers’ Journal “Essential for anyone seeking to be published in the Christian community.” The Midwest Book Review “Stands out from the rest with its wealth of information and helpful hints.” Book Reviews for Church Librarians Completely updated and revised the Guide features more than… 1,200 markets for the written word * 675 periodicals * 405 book publishers * 240 poetry markets * 114 card and specialty markets * 37 e-book publishers * 120 literary agents * 332 photography markets * 98 foreign markets * 98 newspapers * 53 print-on-demand publishers * writers’ conferences and groups * pay rates and submission guidelines * more resources and tools for all types of writing and related topics.
Author : Entrepreneur Press
Publisher : Entrepreneur Press
ISBN 13 : 161308093X
Total Pages : 192 pages
Book Rating : 4.6/5 (13 download)
Download or read book Start Your Own Public Relations Business written by Entrepreneur Press and published by Entrepreneur Press. This book was released on 2009-04-01 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: The explosion of media opportunities and the rapidly changing communications landscape have served as key drivers for the public relations industry, creating huge opportunities for communications and PR specialists like you! Coaching you all the way, the experts at Entrepreneur show you how to parlay your PR experience into a successful new business. Our experts take you step by step from building the business foundation to managing day-to-day operations. Learn how to set up your firm, choose your market niche, prospect and sign clients, build media relationships, set fees, and more! Plus, gain priceless insight, tips, and techniques from practicing entrepreneurs and industry experts! Learn how to: • Set up your own PR firm • Choose your market niche • Win over, sign, and keep clients • Build strong, well-planned campaigns using the latest tools of the trade • Develop prosperous relationships and partnerships • Boost profits by expanding your business • And more Go from public relations pro to CEO! Start your own public relations firm today!
Author : Regina M. Luttrell
Publisher : SAGE Publications
ISBN 13 : 1506332501
Total Pages : 306 pages
Book Rating : 4.5/5 (63 download)
Download or read book Public Relations Campaigns written by Regina M. Luttrell and published by SAGE Publications. This book was released on 2018-02-20 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using a hands-on approach, this text provides an introduction to the process of creating effective PR campaigns, with real examples and contemporary case studies to help the reader develop practical skills.
Author : Merry Aronson
Publisher : Wiley + ORM
ISBN 13 : 1118041070
Total Pages : 366 pages
Book Rating : 4.1/5 (18 download)
Download or read book The Public Relations Writer's Handbook written by Merry Aronson and published by Wiley + ORM. This book was released on 2010-12-28 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of the Public RelationsWriters Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations profession, as well as with the speed made possible and required by the digital age.
Author : Eric Yaverbaum
Publisher : For Dummies
ISBN 13 : 9780764552779
Total Pages : 384 pages
Book Rating : 4.5/5 (527 download)
Download or read book Public Relations Kit For Dummies written by Eric Yaverbaum and published by For Dummies. This book was released on 2001-01-03 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: When it comes to marketing, nothing beats good word of mouth. But how do you get your customers talking? This friendly guide shows you step-by-step how to create and implement an effective public relations strategy for pennies on the dollar compared to the cost of advertising. Public Relations Kit For Dummies gives you all the tools you need to spread the word about your product or service, without a PR agency. All it takes is effort and the straightforward guidelines you’ll find in this helpful guide. If you’re a small business owner or manager or an entrepreneur, good PR will give you an advantage over your competition. If you’re a corporate manager or executive, you need an effective public relations program to communicate with your target market without increasing ad spending. In Public Relations Kit For Dummies, you’ll discover how to: Map a winning PR strategy Grab attention with press releases, interviews, and events Cultivate good media relations Get print, TV, radio, and Internet coverage Manage crises This book is packed with successful ideas, techniques, and campaigns that really worked – and you can customize them to fit your clientele, product, or service. This friendly guide shows you how PR works, how to brainstorm for creative ideas, how to deliver your message to the media, and how to create buzz. And there’s more: Developing and stick to a budget Building an in-house PR department Specific PR tactics like contests, surveys, and tie-ins Company newsletters Writing query letters and pitch letters Handling yourself in interviews Turning bad press into good publicity Developing a contact list Specific strategies for radio, TV, newspapers, and new media Handling crises Measuring PR results The book also includes a CD-ROM full of helpful PR forms, checklists, and templates; lists of resources like PR firms and media outlets; and software programs that makes PR simple. If you want people to notice your product or service, Public Relations Kit For Dummies is the only resource you need.
Author : David R. Yale
Publisher : McGraw Hill Professional
ISBN 13 : 0071612742
Total Pages : 465 pages
Book Rating : 4.0/5 (716 download)
Download or read book The Publicity Handbook, New Edition written by David R. Yale and published by McGraw Hill Professional. This book was released on 2001-05-25 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thoroughly updated with information on Internet-based PR campaigns The Publicity Handbook has everything you need to know to win valuable publicity for your product, service or business. Includes step-by-step information on setting objectives and designing an integrated publicity plan, writing press releases, fact sheets and feature stories for all different types of media, as well as extensive checklists and a complete breakdown of sources and services available to publicists--databases, media directories, websites, and more. An indispensable guide whether you are a PR pro or entrepreneur!
Author : Geoffrey Lace
Publisher :
ISBN 13 : 9781850914396
Total Pages : 257 pages
Book Rating : 4.9/5 (143 download)
Download or read book PR Week Marketing & Public Relations Guide written by Geoffrey Lace and published by . This book was released on 1988 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Rene A. Henry
Publisher : Iman Mulyana
ISBN 13 :
Total Pages : 8 pages
Book Rating : 4./5 ( download)
Download or read book Marketing Public Relations written by Rene A. Henry and published by Iman Mulyana. This book was released on 2000 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Philip Henslowe
Publisher : Kogan Page Limited
ISBN 13 : 9780749429379
Total Pages : 148 pages
Book Rating : 4.4/5 (293 download)
Download or read book Public Relations written by Philip Henslowe and published by Kogan Page Limited. This book was released on 1999 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book acts as a comprehensive yeat easy-to-read guide to the basic principles of public relations. It has been written for those already working in the industry who need a handy reference guide. As a guide to PR for non-PR experts, such as those working in charities, public or commercial organizations, and for those who are considering a career in PR, it gives an overview of the main areas of work involved. Some of these are: ethics and the law - working with publishers - making videos - exhibitions, conferences and events - sponsorship - crisis management - new developments in technology - Public relations practitioners today are required to be aware of the other areas on which PR work impinges, such as marketing, advertising and market research. This book will provide all the relevant connections and enable these practitioners to work competently within all areas.
