Globalized Consumer Insights in the Digital Era

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Publisher : IGI Global
ISBN 13 :
Total Pages : 312 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Globalized Consumer Insights in the Digital Era by : Sahin, Fatih

Download or read book Globalized Consumer Insights in the Digital Era written by Sahin, Fatih and published by IGI Global. This book was released on 2024-03-05 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: As brand activism, digital retail trends, artificial intelligence (AI) ethics, and the pervasive influence of social media continue to reshape the consumer landscape, marketing scholars and practitioners find themselves grappling with the complexities of this ever-evolving terrain. The need for comprehensive insights into these facets of consumer psychology, coupled with ethical considerations in the digital realm, has become increasingly urgent. Traditional marketing strategies risk obsolescence without a deep understanding of these forces, and the lack of a unifying resource hinders the development of effective, responsible marketing practices. Globalized Consumer Insights in the Digital Era is a groundbreaking publication, crafted by leading experts in the field, which addresses the pressing issues surrounding contemporary consumer behavior. Covering diverse topics such as brand activism, AI ethics, digital retail trends, and more, this book provides a comprehensive and insightful exploration of the challenges facing marketers today. With contributions from esteemed scholars, each chapter offers a unique perspective, fostering intellectual dialogue and inspiring novel approaches to comprehend and navigate the complex interplay of factors shaping consumer attitudes.

Globalized Consumer Insights in the Digital Era

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Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Globalized Consumer Insights in the Digital Era by : Fatih Sahin

Download or read book Globalized Consumer Insights in the Digital Era written by Fatih Sahin and published by . This book was released on 2024-03-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: As brand activism, digital retail trends, artificial intelligence (AI) ethics, and the pervasive influence of social media continue to reshape the consumer landscape, marketing scholars and practitioners find themselves grappling with the complexities of this ever-evolving terrain. The need for comprehensive insights into these facets of consumer psychology, coupled with ethical considerations in the digital realm, has become increasingly urgent. Traditional marketing strategies risk obsolescence without a deep understanding of these forces, and the lack of a unifying resource hinders the development of effective, responsible marketing practices. Globalized Consumer Insights in the Digital Era is a groundbreaking publication, crafted by leading experts in the field, which addresses the pressing issues surrounding contemporary consumer behavior. Covering diverse topics such as brand activism, AI ethics, digital retail trends, and more, this book provides a comprehensive and insightful exploration of the challenges facing marketers today. With contributions from esteemed scholars, each chapter offers a unique perspective, fostering intellectual dialogue and inspiring novel approaches to comprehend and navigate the complex interplay of factors shaping consumer attitudes.

Digital and Social Media Marketing

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Author :
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Global Perspectives on Social Media Influencers and Strategic Business Communication

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Publisher : IGI Global
ISBN 13 :
Total Pages : 451 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Global Perspectives on Social Media Influencers and Strategic Business Communication by : Bi, Nicky Chang

Download or read book Global Perspectives on Social Media Influencers and Strategic Business Communication written by Bi, Nicky Chang and published by IGI Global. This book was released on 2024-05-22 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an era of social media, influencers wield unprecedented power over global consumer decisions. As digital natives increasingly turn to influencers for guidance, the need for comprehensive research on their impact becomes paramount. Brands, aiming to connect with a precisely targeted audience, must grapple with ethical considerations in this rapidly evolving sphere. Global Perspectives on Social Media Influencers and Strategic Business Communication delves into influencer research and practices, exploring their impact on various industries and sectors. This book dissects the motives and characteristics of social media influencers and navigates the terrain of ethical considerations surrounding their collaboration with businesses and organizations. This book covers influencers' effect on brand loyalty, cultural norms, community building, and their role in business management, advertising, and strategic communication. The book dissects the impacts of social media influencers on audience behavior, exploring areas such as brand attitudes, purchase intentions, and the dynamics of parasocial relationships. It examines the nuances of engagement, differentiating between paid endorsements, sponsored content, and pure electronic word-of-mouth while also spotlighting the influence of live streaming on consumer behaviors. This book is a valuable resource for businesses, strategic communicators, marketers, scholars, and anyone seeking a profound understanding of the dynamic world of social media influencers.

Cross-Cultural Perspectives on Luxury Marketing

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Publisher : IGI Global
ISBN 13 :
Total Pages : 394 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Cross-Cultural Perspectives on Luxury Marketing by : Tarnanidis, Theodore K.

Download or read book Cross-Cultural Perspectives on Luxury Marketing written by Tarnanidis, Theodore K. and published by IGI Global. This book was released on 2024-10-04 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: As luxury brands become commonplace, businesses must incorporate more sustainable practices to handle the brands continuous growth. To achieve short-term financial goals, luxury brands employ mass marketing techniques that result in the creation of "masstige" (mass prestige) brands. Sustainable luxury marketing through a cross-cultural perspective requires tailored marketing strategies for luxury brands that emphasize the exclusivity and high quality of their products while integrating eco-friendly practices. Such marketing plans may also resonate with diverse cultural values across business sectors. Cross-Cultural Perspectives on Luxury Marketing explores ongoing trends in sustainable luxury marketing using cross-cultural viewpoints. It examines the usage of immersive technologies by luxury brands and their impact on consumer relationships. This book covers topics such as consumer behavior, luxury fashion, and data analysis, and is a useful resource for consultants, policymakers, economists, business owners, sociologists, academicians, scientists, and researchers.

AI-Driven Marketing Research and Data Analytics

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Publisher : IGI Global
ISBN 13 :
Total Pages : 515 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis AI-Driven Marketing Research and Data Analytics by : Masengu, Reason

Download or read book AI-Driven Marketing Research and Data Analytics written by Masengu, Reason and published by IGI Global. This book was released on 2024-04-22 with total page 515 pages. Available in PDF, EPUB and Kindle. Book excerpt: The surge in technological advancements, coupled with the exponential growth of data, has left marketers grappling with the need for a paradigm shift. The once-established methods of consumer engagement are now overshadowed by the complexities of the digital age, demanding a profound understanding of artificial intelligence (AI) and data analytics. The gap between academic knowledge and practical applications in the field of marketing has widened, leaving industry professionals, educators, and students seeking a comprehensive resource to navigate the intricacies of this transformative era. AI-Driven Marketing Research and Data Analytics is a groundbreaking book that serves as a beacon for marketers, educators, and industry leaders alike. With a keen focus on the symbiotic relationship between AI, data analytics, and marketing research, this book bridges the gap between theory and practice. It not only explores the historical evolution of marketing but also provides an innovative examination of how AI and data analytics are reshaping the landscape. Through real-time case studies, ethical considerations, and in-depth insights, the book offers a holistic solution to the challenges faced by marketing professionals in the digital age.

Ethical AI and Data Management Strategies in Marketing

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Publisher : IGI Global
ISBN 13 :
Total Pages : 296 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Ethical AI and Data Management Strategies in Marketing by : Saluja, Shefali

Download or read book Ethical AI and Data Management Strategies in Marketing written by Saluja, Shefali and published by IGI Global. This book was released on 2024-07-18 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's fast-paced digital world, marketers face an ever-growing challenge: effectively navigating the vast and complex data landscape while ensuring ethical practices. The explosion of digital information has created new opportunities for targeted marketing. Still, it has also raised concerns about privacy, security, and the responsible use of data. Marketers risk damaging consumer trust and facing regulatory scrutiny without a comprehensive understanding of data governance and ethical frameworks. Ethical AI and Data Management Strategies in Marketing provides a timely and comprehensive solution. This insightful guide offers practical strategies for implementing robust data governance plans that focus on eradicating isolated data repositories and adhering to ethical guidelines. These theoretical and actionable strategies give marketers the confidence to implement them effectively. By leveraging the power of artificial intelligence in marketing, marketers can enhance their understanding of the target audience and optimize content creation while maintaining ethical standards. The book delves into essential topics such as data privacy, ethical marketing, and technology ethics, providing valuable insights and practical solutions for managing data ethically in modern marketing.

Youth Cultures in a Globalized World

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Publisher : Springer Nature
ISBN 13 : 3030651770
Total Pages : 290 pages
Book Rating : 4.0/5 (36 download)

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Book Synopsis Youth Cultures in a Globalized World by : Gerald Knapp

Download or read book Youth Cultures in a Globalized World written by Gerald Knapp and published by Springer Nature. This book was released on 2021-03-06 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the relation between the phenomenon of globalization, changes in the lifeworld of young people and the development of specific youth cultures. It explores the social, political, economic and cultural impact of globalization on young people. Growing diversity in their lifeworlds, technological development, migration and the ubiquity of digital communication and representation of the world open up new forms of self-representation, networking and political expression, which are described and discussed in the book. Other topics are the impact of globalization on work and economy, global environmental issues such as climate change, political movements which put “nationalism first”, change of youth`s values and the significance of body, gender and beauty. The book highlights the challenges of young people in modern life, as well as the way in which they express themselves and engage in society – in culture, politics, work and social life.

Corporate Governance and CSR Strategies for Sustainability

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Publisher : IGI Global
ISBN 13 :
Total Pages : 387 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Corporate Governance and CSR Strategies for Sustainability by : Pucelj, Maja

Download or read book Corporate Governance and CSR Strategies for Sustainability written by Pucelj, Maja and published by IGI Global. This book was released on 2024-04-09 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fundamental link between human rights and sustainability still needs to be more adequately understood in a world grappling with a complex social environment that needs to be challenged. This knowledge gap has far-reaching repercussions, leading to unsustainable practices, social inequality, and environmental degradation. Addressing this pressing issue requires a comprehensive understanding of how human rights principles can underpin sustainable development and socially responsible behavior. Corporate Governance and CSR Strategies for Sustainability offers a transformative solution by providing a deep and interdisciplinary exploration of the nexus between human rights, sustainability, and social responsibility. Drawing from diverse fields such as law, social sciences, economics, and environmental studies, it illuminates the foundational role of human rights in shaping sustainable and socially responsible societies. By dissecting topics like the rights of marginalized groups, business impacts on human rights, and policy frameworks for sustainability, it provides a roadmap for scholars, policymakers, and practitioners seeking to navigate these complex issues.

Balancing Automation and Human Interaction in Modern Marketing

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Publisher : IGI Global
ISBN 13 :
Total Pages : 348 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Balancing Automation and Human Interaction in Modern Marketing by : Nair, Arjun J.

Download or read book Balancing Automation and Human Interaction in Modern Marketing written by Nair, Arjun J. and published by IGI Global. This book was released on 2024-04-05 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: In modern marketing, a pivotal challenge has surfaced - finding the delicate balance between automation and human interaction. This challenge stems from the rapid advancement of artificial intelligence (AI) technologies, which, while promising unparalleled efficiency and innovation, also lack the personal touch inherent in traditional marketing. As AI gains prominence, marketers grapple with integrating automated processes while preserving the authenticity and emotional resonance that human engagement brings. Balancing Automation and Human Interaction in Modern Marketing positions itself as a guiding force in achieving balance amid the changing marketing landscape. Within the pages of this book lies a comprehensive exploration of contemporary marketing challenges centered on striking the right balance between automation and human interaction. The quest for optimal equilibrium threads through topics such as elevating customer experiences, scalable personalization through AI, emotional intelligence in marketing, and the critical role of human-centered design. By addressing these challenges head-on, the book provides practical advice for implementing AI in marketing but positions ethics at the forefront. It advocates for responsible AI-driven marketing, fostering trust, and ensuring that the human touch remains a cornerstone of brand-consumer relationships.

Building Power, Safety, and Trust in Virtual Communities

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Publisher : IGI Global
ISBN 13 :
Total Pages : 458 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Building Power, Safety, and Trust in Virtual Communities by : Darwish, Dina

Download or read book Building Power, Safety, and Trust in Virtual Communities written by Darwish, Dina and published by IGI Global. This book was released on 2024-09-27 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: Virtual communities are a new frontier in the digital landscape. While these spaces are only in their infancy, it will not be long before they become a part of much of the population’s daily life. Before that becomes the case, it is important that we instill guidelines and parameters to ensure that those interacting with these digital spaces feel safe within them and are able to use them to their fullest capacity. Building Power, Safety, and Trust in Virtual Communities examines how online groups help people learn and change the way they think. In this book, different people with different academic backgrounds, methods, and personal experience with virtual groups look at this question. Case studies are included to help exemplify these findings. Together, these chapters discuss how virtual communities are built in ways that thinkers, researchers, and practitioners can understand.

Cosmetics Marketing Strategy in the Era of the Digital Ecosystem

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Author :
Publisher : Springer Nature
ISBN 13 : 9819736749
Total Pages : 235 pages
Book Rating : 4.8/5 (197 download)

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Book Synopsis Cosmetics Marketing Strategy in the Era of the Digital Ecosystem by : Young Won Park

Download or read book Cosmetics Marketing Strategy in the Era of the Digital Ecosystem written by Young Won Park and published by Springer Nature. This book was released on with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Building Corporate Identity, Image and Reputation in the Digital Era

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Publisher : Taylor & Francis
ISBN 13 : 1000382176
Total Pages : 573 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Building Corporate Identity, Image and Reputation in the Digital Era by : T C Melewar

Download or read book Building Corporate Identity, Image and Reputation in the Digital Era written by T C Melewar and published by Taylor & Francis. This book was released on 2021-07-29 with total page 573 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brands – corporate, products, service – today are collectively defined by their customers, deriving from personal experiences and word of mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation. Recognising the complexity and plurality at the heart of the corporate branding discipline, this book fills a gap in the literature by posing a number of original research questions on the intrinsic nature of corporate branding ideas from corporate (external) and organisation (internal) identity perspectives as they relate to brand management, corporate reputation, marketing communications, social media, smart technology, experiential and sensory marketing. It incorporates current thinking and developments by both multidisciplinary academics and practitioners, combining a comprehensive theoretical foundation with practical insights. The text will serve as an important resource for the marketing, identity and brand practitioners requiring more than anecdotal evidence on the structure and operation of stakeholders communication in different geographical areas. It determines current practices and researches in diverse areas, regions and commercial and non-commercial sectors across the world. The book provides scholars, researchers and postgraduate students in business and marketing with a comprehensive treatment of the nature of relationships between companies, brands and stakeholders in different areas and regions of the world.

Global Competitiveness: Business Transformation in the Digital Era

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Author :
Publisher : Routledge
ISBN 13 : 042951123X
Total Pages : 325 pages
Book Rating : 4.4/5 (295 download)

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Book Synopsis Global Competitiveness: Business Transformation in the Digital Era by : Ade Gafar Abdullah

Download or read book Global Competitiveness: Business Transformation in the Digital Era written by Ade Gafar Abdullah and published by Routledge. This book was released on 2019-07-09 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: The proceedings of the "Economics and Business Competitiveness International Conference" (EBCICON) provides a selection of papers, either research results or literature reviews, on business transformation in the digital era. Nine major subject areas, comprising accounting and governance, customer relations, entrepreneurship, environmental issues, finance and investment, human capital, industrial revolution 4.0, international issues, and operations and supply chain management are presented in the proceedings. These papers will provide new insights into the knowledge and practice of business and economics in the digital era. Therefore, parties involved in business and economics such as academics, practitioners, business leaders, and others will be interested in the contents of the proceedings.

No Ordinary Disruption

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Publisher : PublicAffairs
ISBN 13 : 1610397622
Total Pages : 256 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis No Ordinary Disruption by : Richard Dobbs

Download or read book No Ordinary Disruption written by Richard Dobbs and published by PublicAffairs. This book was released on 2016-08-30 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our intuition on how the world works could well be wrong. We are surprised when new competitors burst on the scene, or businesses protected by large and deep moats find their defenses easily breached, or vast new markets are conjured from nothing. Trend lines resemble saw-tooth mountain ridges. The world not only feels different. The data tell us it is different. Based on years of research by the directors of the McKinsey Global Institute, No Ordinary Disruption: The Four Forces Breaking all the Trends is a timely and important analysis of how we need to reset our intuition as a result of four forces colliding and transforming the global economy: the rise of emerging markets, the accelerating impact of technology on the natural forces of market competition, an aging world population, and accelerating flows of trade, capital and people. Our intuitions formed during a uniquely benign period for the world economy -- often termed the Great Moderation. Asset prices were rising, cost of capital was falling, labour and resources were abundant, and generation after generation was growing up more prosperous than their parents. But the Great Moderation has gone. The cost of capital may rise. The price of everything from grain to steel may become more volatile. The world's labor force could shrink. Individuals, particularly those with low job skills, are at risk of growing up poorer than their parents. What sets No Ordinary Disruption apart is depth of analysis combined with lively writing informed by surprising, memorable insights that enable us to quickly grasp the disruptive forces at work. For evidence of the shift to emerging markets, consider the startling fact that, by 2025, a single regional city in China -- Tianjin -- will have a GDP equal to that of the Sweden, of that, in the decades ahead, half of the world's economic growth will come from 440 cities including Kumasi in Ghana or Santa Carina in Brazil that most executives today would be hard-pressed to locate on a map. What we are now seeing is no ordinary disruption but the new facts of business life -- facts that require executives and leaders at all levels to reset their operating assumptions and management intuition.

Handbook of Research on Institutional, Economic, and Social Impacts of Globalization and Liberalization

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Author :
Publisher : IGI Global
ISBN 13 : 1799844609
Total Pages : 699 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Institutional, Economic, and Social Impacts of Globalization and Liberalization by : Bayar, Yilmaz

Download or read book Handbook of Research on Institutional, Economic, and Social Impacts of Globalization and Liberalization written by Bayar, Yilmaz and published by IGI Global. This book was released on 2020-11-06 with total page 699 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalization is a multi-dimensional concept reflecting the increased economic, social, cultural, and political integration of countries. There has been no pinpointed consensus on the history of globalization; however, the globalization process has gained significant speed as of the 1980s in combination with liberalization. Many countries have removed or loosened barriers over the international flows of goods, services, and production factors. In this context, both liberalization and globalization have led to considerable institutional, economic, social, cultural, and political changes in the world. The liberalization and globalization processes have affected economic units, institutions, cultures, social lives, and national and international politics. The Handbook of Research on Institutional, Economic, and Social Impacts of Globalization and Liberalization provides a comprehensive evaluation of the institutional, economic, and social impacts of globalization and liberalization processes across the world. While highlighting topics like economics, finance, business, and public administration, this book is ideally intended for government officials, policymakers, practitioners, stakeholders, researchers, and academicians interested in the international impacts of globalization and liberalization across a variety of different domains.

Reimagining Capitalism in a Post-Globalization World

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Author :
Publisher : Springer Nature
ISBN 13 : 303159858X
Total Pages : 496 pages
Book Rating : 4.0/5 (315 download)

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Book Synopsis Reimagining Capitalism in a Post-Globalization World by : Silvia L. Fotea

Download or read book Reimagining Capitalism in a Post-Globalization World written by Silvia L. Fotea and published by Springer Nature. This book was released on with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: