Globalism And Localization

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The Digital Multinational

Author : Satish Nambisan
Publisher : MIT Press
ISBN 13 : 0262367556
Total Pages : 262 pages
Book Rating : 4.2/5 (623 download)

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Book Synopsis The Digital Multinational by : Satish Nambisan

Download or read book The Digital Multinational written by Satish Nambisan and published by MIT Press. This book was released on 2022-02-15 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: How multinational companies can use digital technology to compete in a world where business is driven by the forces of both globalization and deglobalization. Digital technology has put globalization on steroids; multinational companies now account for one-third of world GDP and one-fourth of world employment. And yet complicating this story of unchecked global capitalism are two contradictory forces. Even as advances in digital technology enable borderless markets, a new nationalism has emerged, reviving protectionism and railing against digital colonialism. In The Digital Multinational, management experts Satish Nambisan and Yadong Luo examine how companies can adopt a dual strategy to cope with this new normal: harnessing the power of digital technology while adapting to the geopolitical realities of particular markets. Key to success, Nambisan and Luo explain, is the notion of tight and loose coupling to characterize the relationship of the digital multinational to its global partners and subsidiaries. Identifying the tightness-looseness requirements of global business connectivity leads to successful business strategy. Drawing on real-world examples that include Burberry’s entrance into the Chinese market, Unilever’s AI-powered global talent marketplace, and the Vocal for Local movement in India, they develop a typology of global business contexts; discuss digital strategies for entering new markets, establishing digital platforms, managing globally dispersed activities, and pursuing innovation; and explain how these strategies can be part of a business leader’s toolkit. The Digital Multinational is an essential guide to competing in a business world driven by both globalization and deglobalization.

Localization

Author : Colin Hines
Publisher : Routledge
ISBN 13 : 1134191057
Total Pages : 288 pages
Book Rating : 4.1/5 (341 download)

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Book Synopsis Localization by : Colin Hines

Download or read book Localization written by Colin Hines and published by Routledge. This book was released on 2013-10-11 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Localization is a manifesto to unite all those who recognize the importance of cultural, social and ecological diversity for our future - and who do not aspire to a monolithic global consumer culture. It is a passionate and persuasive polemic, challenging the claims that we have to be 'internationally competitive' to survive and describing the destructive consequences of globalization. This book is unique in going beyond simply criticizing free trade and globalization trends. It details self-reinforcing policies to create local self-sufficiency and shows clearly that there is an alternative to globalization - to protect the local, globally.

Globalization and Localization

Author : Zhenglai Deng
Publisher : World Scientific
ISBN 13 : 9814374407
Total Pages : 284 pages
Book Rating : 4.8/5 (143 download)

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Book Synopsis Globalization and Localization by : Zhenglai Deng

Download or read book Globalization and Localization written by Zhenglai Deng and published by World Scientific. This book was released on 2012 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world where no country is an island isolated from others, globalization is bound to be contested, debated, and de- and re-constructed at different levels across the international community. This book collects articles authored by Chinese scholars on the subject of globalization and localization.

Programming the Windows Runtime by Example

Author : Jeremy Likness
Publisher : Addison-Wesley Professional
ISBN 13 : 0133430405
Total Pages : 813 pages
Book Rating : 4.1/5 (334 download)

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Book Synopsis Programming the Windows Runtime by Example by : Jeremy Likness

Download or read book Programming the Windows Runtime by Example written by Jeremy Likness and published by Addison-Wesley Professional. This book was released on 2014-06-03 with total page 813 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master Windows 8.1/Windows Runtime Programming Through 80 Expert Projects This is the most complete, hands-on, solutions-focused guide to programming modern Windows applications with the Windows Runtime. Leading Windows development consultants Jeremy Likness and John Garland present easy-to-adapt C# and XAML example code for more than 80 projects. Their real-world application examples help you apply Windows 8.1’s best improvements, including large tiles, the new search control, flyouts, command bars, native WinRT networking, and new deployment and sideloading options. Drawing on their pioneering experience, they illuminate key areas of the Windows Runtime API, offering uniquely detailed coverage of encryption, cloud connectivity, devices, printers, and media integration. You’ll find cutting-edge tips and tricks available in no other book. This is an indispensable resource for all intermediate-to-advanced Windows developers, and for any architect building desktop, tablet, or mobile solutions with Microsoft technologies. Its focus on both C# and XAML will make it valuable to millions of Windows developers already familiar with Silverlight, WPF, and/or .NET. Coverage includes • Creating robust app interfaces with the newest XAML controls, including flyouts and command bars • Saving data in a persistent “roaming zone” for syncing across Windows 8.1 devices • Using Visual State Manager (VSM) to build apps that adapt to various device resolutions and orientations • Integrating virtually any form of data into your apps • Connecting with web services, RSS, Atom feeds, and social networks • Securing apps via authentication, encrypting, signing, and single sign-on with Microsoft Account, Facebook, Google, and more • Leveraging Windows 8.1 media enhancements that improve battery life and app performance • Networking more effectively with Windows 8.1’s revamped HTTP implementation and new location APIs • Using Tiles and Toasts to keep apps alive and connected, even when they aren’t running • Enabling users to send content between devices via NFC tap and send • Ensuring accessibility and globalizing your apps • Efficiently debugging, optimizing, packaging, and deploying your apps • Building sideloadable apps that don’t have to be published in Windows Store “This book doesn’t just focus on singular concepts, it also provides end-to-end perspective on building an app in WinRT. It is one of those essential tools for Windows developers that will help you complete your software goals sooner than without it!” —Tim Heuer, Principal Program Manager Lead, XAML Platform, Microsoft Corporation

Translation, Globalisation and Localisation

Author : Ning Wang
Publisher : Multilingual Matters
ISBN 13 : 184769053X
Total Pages : 209 pages
Book Rating : 4.8/5 (476 download)

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Book Synopsis Translation, Globalisation and Localisation by : Ning Wang

Download or read book Translation, Globalisation and Localisation written by Ning Wang and published by Multilingual Matters. This book was released on 2008 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essays in this anthology deal with translation studies in a global/local context and from a Chinese perspective. Topics such as globalisation, postcolonial theory, diaspora writing, polysystem theory and East/West comparative literary and cultural studies are all discussed.

Care and Culturally Responsive Pedagogy in Online Settings

Author : Lydia Kyei-Blankson
Publisher : Information Science Reference
ISBN 13 : 9781522578024
Total Pages : 0 pages
Book Rating : 4.5/5 (78 download)

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Book Synopsis Care and Culturally Responsive Pedagogy in Online Settings by : Lydia Kyei-Blankson

Download or read book Care and Culturally Responsive Pedagogy in Online Settings written by Lydia Kyei-Blankson and published by Information Science Reference. This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: As enrollment numbers continue to grow for online education classes, it is imperative instructors be prepared to teach students from diverse groups. Students who engage in learning in classrooms where their backgrounds are recognized and the instruction is welcoming and all-inclusive perform better. Individuals who teach in online settings must endeavor to create caring and culturally appropriate environments to encourage learning among all students irrespective of their demographic composition. Care and Culturally Responsive Pedagogy in Online Settings is a collection of innovative research on the incorporation of culturally sensitive teaching practices in online classrooms, and how these methods have had an impact on student learning. While highlighting topics including faculty teaching, restorative justice, and nontraditional students, this book is ideally designed for instructors, researchers, instructional designers, administrators, policymakers, and students seeking current research on online educators incorporating care and culturally responsive pedagogy into practice.

Globalism and Localization

Author : Jeanine Canty
Publisher : Routledge
ISBN 13 : 1000007146
Total Pages : 218 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Globalism and Localization by : Jeanine Canty

Download or read book Globalism and Localization written by Jeanine Canty and published by Routledge. This book was released on 2019-05-16 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Considering the context of the present ecological and social crisis, this book takes an interdisciplinary approach to explore the relationship between globalism and localization. Globalism may be viewed as a positive emergent property of globalization. The latter depicts a worldwide economic and political system, and arguably a worldview, that has directly increased planetary levels of injustice, poverty, militarism, violence, and ecological destruction. In contrast, globalism represents interconnected systems of exchange and resourcefulness through increased communications across innumerable global diversities. In an economic, cultural, and political framework, localization centers on small-scale communities placed within the immediate bioregion, providing intimacy between the means of production and consumption, as well as long-term security and resilience. There is an increasing movement towards localization in order to counteract the destruction wreaked by globalization, yet our world is deeply and integrally immersed within a globalized reality. Within this collection, contributors expound upon the connection between local and global phenomenon within their respective fields including social ecology, climate justice, ecopsychology, big history, peace ecology, social justice, community resilience, indigenous rights, permaculture, food justice, liberatory politics, and both transformative and transpersonal studies.

Localization Strategies for Global E-Business

Author : Nitish Singh
Publisher : Cambridge University Press
ISBN 13 : 1107008891
Total Pages : 347 pages
Book Rating : 4.1/5 (7 download)

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Book Synopsis Localization Strategies for Global E-Business by : Nitish Singh

Download or read book Localization Strategies for Global E-Business written by Nitish Singh and published by Cambridge University Press. This book was released on 2012 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: The acceleration of globalization and the growth of emerging economies present significant opportunities for business expansion. One of the quickest ways to achieve effective international expansion is by leveraging the web. This book provides a comprehensive, non-technical guide to leveraging website localization strategies for global e-commerce success.

A Practical Guide to Localization

Author : Bert Esselink
Publisher : John Benjamins Publishing
ISBN 13 : 9781588110060
Total Pages : 506 pages
Book Rating : 4.1/5 (1 download)

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Book Synopsis A Practical Guide to Localization by : Bert Esselink

Download or read book A Practical Guide to Localization written by Bert Esselink and published by John Benjamins Publishing. This book was released on 2000 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt: Translation technology has evolved quickly with a large number of translation tools available. In this revised addition, much content has been added about translating and engineering HTML and XML documents, multilingual web sites, and HTML-based online help systems. Other major changes include the addition of chapters on internationalizatoi, software quailty assurance, descktop publishing and localization supprort. There is a focus on translators who want to learn about localization ad translation technology.

From Global to Local

Author : Finbarr Livesey
Publisher : Vintage
ISBN 13 : 1101871229
Total Pages : 226 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis From Global to Local by : Finbarr Livesey

Download or read book From Global to Local written by Finbarr Livesey and published by Vintage. This book was released on 2017-09-19 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: This brilliantly original book dismantles the underlying assumptions that drive the decisions made by companies and governments throughout the world, to show that our shared narrative of the global economy is deeply flawed. If left unexamined, they will lead corporations and countries astray, with dire consequences for us all. For the past fifty years or so, the global economy has been run on three big assumptions: that globalization will continue to spread, that trade is the engine of growth and development, and that economic power is moving from the West to the East. More recently, it has also been taken as a given that our interconnectedness—both physical and digital—will increase without limit. But what if all these ideas are wrong? What if everything is about to change? What if it has already begun to change but we just haven't noticed? Increased automation, the advent of additive manufacturing (3D printing, for example), and changes in shipping and environmental pressures, among other factors, are coming together to create a fast-changing global economic landscape in which the rules are being rewritten—at once a challenge and an opportunity for companies and countries alike.

The Globalization of Regional Clusters

Author : Dirk Fornahl
Publisher : Edward Elgar Publishing
ISBN 13 : 1839102489
Total Pages : 240 pages
Book Rating : 4.8/5 (391 download)

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Book Synopsis The Globalization of Regional Clusters by : Dirk Fornahl

Download or read book The Globalization of Regional Clusters written by Dirk Fornahl and published by Edward Elgar Publishing. This book was released on 2021-04-30 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addressing the role of regional clusters in the context of ongoing globalization, this timely book investigates the two seemingly competing trends of globalization and localization from both quantitative and qualitative perspectives. International case studies offer pioneering insights into the internationalization process of regional clusters and the effect of this on regional as well as firm performance.

Truly Global

Author : Anna N Schlegel
Publisher : FriesenPress
ISBN 13 : 1460287061
Total Pages : 115 pages
Book Rating : 4.4/5 (62 download)

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Book Synopsis Truly Global by : Anna N Schlegel

Download or read book Truly Global written by Anna N Schlegel and published by FriesenPress. This book was released on 2016-08-04 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: TODAY’S ECONOMY IS INCREASINGLY BORDERLESS. Every company that seeks to grow beyond its national boundaries needs a globalization team to help develop, translate, adapt, and promote products to international markets. This team is vital to ensuring that customers receive product information and support in their own language in a personalized and seamless way. From a company’s website, to product interfaces and documentation, to telephone and online support, providing this culturally specific experience is essential to building a brand across international borders with a solid enterprise approach. Ideal for global corporate leaders, board members, employees, and students, Truly Global provides an insider’s look at how large companies move into international markets to successfully deliver their product to customers across different cultures and languages. It covers everything you need to know, to globalize your company from start to finish, including who to recruit as members of a globalization team, how to integrate globalization in each department, and how to use the team’s research to build your brand’s presence in new markets. This book will help your company succeed in an increasingly competitive global economy, and lay the foundation for your growth from national company to international household brand.

The Localization Reader

Author : Raymond De Young
Publisher : MIT Press
ISBN 13 : 026251687X
Total Pages : 373 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis The Localization Reader by : Raymond De Young

Download or read book The Localization Reader written by Raymond De Young and published by MIT Press. This book was released on 2012-02-10 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: Readings that point the way to a peaceful, democratic, and ecologically resilient transition to an era of localization, limits, and societal opportunities. Energy supplies are tightening. Persistent pollutants are accumulating. Food security is declining. There is no going back to the days of reckless consumption, but there is a possibility—already being realized in communities across North America and around the world—of localizing, of living well as we learn to live well within immutable constraints. This book maps the transition to a more localized world. Society is shifting from the centrifugal forces of globalization (cheap and abundant raw materials and energy, intensive commercialization, concentrated economic and political power) to the centripetal forces of localization: distributed authority and leadership, sustainable use of nearby natural resources, community self-reliance and cohesion (with crucial regional, national, and international dimensions). This collection, offering classic texts by such writers as Wendell Berry, M. King Hubbert, and Ernst F. Schumacher, as well as new work by authors including Karen Litfin and David Hess, shows how localization—a process of affirmative social change—can enable psychologically meaningful and fulfilling lives while promoting ecological and social sustainability. Topics range from energy dynamics to philosophies of limits, from the governance of place-based communities to the discovery of positive personal engagement. Together they point the way to a transition that can be peaceful, democratic, just, and environmentally resilient.

East-West Identities

Author :
Publisher : BRILL
ISBN 13 : 9047427831
Total Pages : 414 pages
Book Rating : 4.0/5 (474 download)

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Book Synopsis East-West Identities by :

Download or read book East-West Identities written by and published by BRILL. This book was released on 2007-10-30 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: Under the simultaneous influences of globalization and localization, there has emerged a prevalent social formation based on a hybridized culture in which the cultural norms are many and various: boundary transcendence, alternative cultures, cultural hybridity, cultural creativity, connectivity, tolerance, multiculturalism, cosmopolitanism. While the economic forces shaping globalization are powerful and seemingly getting stronger, they are not immutable, nor are their effects predictable or necessarily overwhelming. Contributors to this book are optimistic that the socio-cultural formations of the future, such as cultural hybridity and cosmopolitanism, will be a viable option for constructing new or renewed global communities of migrants around the world. It is on these diasporic communities that the self-definition (the self-identity) and cultural expansion of all migrants depend, and it is with these tools that migrants are best equipped to navigate the raging torrents of globalization in the new millennium of a post-postmodern era. Globalization brings with it a fear, a sense of loss and demise. It also brings with it a new sense of opportunity and hope. It is in this spirit that this book should be read. Contributors: Chan Kwok-bun, Jan W. Walls, David Hayward, Michael E. DeGolyer, Lam Wai-man, Georgette Wang, Emilie Yeh Yueh-yu, Lu Fang, Nan M. Sussman, Rie Ito, Oscar Bulaong Jr., Brian Chan Hok-shing, Millie Creighton, Anthony Y.H. Fung, Ho Wai-chung, Chiou Syuan-Yuan, Chris Wood, Chung Ling, Steve Fore, Todd Joseph Miles Holden, Ashley Tellis, Jeffrey S. Wilkinson, Steven McClung

Translation-mediated Communication in a Digital World

Author : Minako O'Hagan
Publisher : Multilingual Matters
ISBN 13 : 9781853595806
Total Pages : 196 pages
Book Rating : 4.5/5 (958 download)

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Book Synopsis Translation-mediated Communication in a Digital World by : Minako O'Hagan

Download or read book Translation-mediated Communication in a Digital World written by Minako O'Hagan and published by Multilingual Matters. This book was released on 2002 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet is accelerating globalization by exposing organizations and individuals to global audiences. This in turn is driving teletranslation and teleinterpretation, new types of multilingual support, which are functional in digital communications environments. The book describes teletranslation and teleinterpretation by exploring a number of key emerging contexts for language professionals.

Beyond Borders

Author : John Yunker
Publisher : New Riders
ISBN 13 : 0735712085
Total Pages : 578 pages
Book Rating : 4.7/5 (357 download)

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Book Synopsis Beyond Borders by : John Yunker

Download or read book Beyond Borders written by John Yunker and published by New Riders. This book was released on 2003 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies know that globalizing their web sites should produce revenue growth. This book aims to show web developers how to do it, presenting spotlights on real companies who have globalized their sites and the benefits they've received.

Perspectives on Localization

Author : Keiran J. Dunne
Publisher : John Benjamins Publishing
ISBN 13 : 9027231893
Total Pages : 363 pages
Book Rating : 4.0/5 (272 download)

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Book Synopsis Perspectives on Localization by : Keiran J. Dunne

Download or read book Perspectives on Localization written by Keiran J. Dunne and published by John Benjamins Publishing. This book was released on 2006-01-01 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past two decades, international trade agreements such as GATT and NAFTA have lowered international trade barriers. At the same time, the information revolution has fueled profound shifts in the ways companies conduct business and communicate with their customers, and worldwide acceptance of the ISO 9000 standard has established the notion that quality must be defined in terms of customer satisfaction. Falling trade barriers and rising quality standards have made linguistic and cultural issues increasingly important. To successfully compete in today's global on-demand economy, companies must localize their products and services to fit the needs of the local market in terms of language, culture, functionality, work practices, as well as legal and regulatory requirements. In recognition of the growing importance of localization, this volume explores a certain number of key issues, including: Return on investment and the localization business case Localization cost drivers and cost-containment strategies Localization quality and customer-focused quality management Challenges posed by localization of games, including Massively Multiplayer Online Role-Playing Games (MMORPGs) Using a meta-language to facilitate accurate translation of disembodied content The case for managing source-language terminology Terminology management in the localization process Reconciling industry needs and academic objectives in localization education Localization standards and the commoditization of linguistic information The creation and application of language industry standards Rethinking customer-focused localization through user-centered design Moving from translation reuse to language reuse