Global Pricing Strategies Theoretical Concepts And Practical Experience

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Global Pricing Strategies. Theoretical Concepts and Practical Experience

Author : Jochen Volm
Publisher : GRIN Verlag
ISBN 13 : 3638142566
Total Pages : 33 pages
Book Rating : 4.6/5 (381 download)

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Book Synopsis Global Pricing Strategies. Theoretical Concepts and Practical Experience by : Jochen Volm

Download or read book Global Pricing Strategies. Theoretical Concepts and Practical Experience written by Jochen Volm and published by GRIN Verlag. This book was released on 2002-09-15 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2001 in the subject Business economics - Investment and Finance, grade: 1,7 (A-), Pforzheim University (Economics), course: International Activities, language: English, abstract: Falling trade barriers between national markets, the rise of newly industrialized countries and technological changes have affected the structure of international markets and imposed new challenges on the international business environment. The bases of competition within many markets are changing so much that the opportunities to survive with purely domestic strategies are becoming limited. One of the implications of these developments is that the efforts of many international firms to maintain profits by reducing costs or increasing production quantities has reached a limit in many markets. Therefore a lot of managers are concentrating more and more on another determinant of profit: pricing. Indeed, a good pricing management is able to increase profits and liquidity, and therefore shareholder value. While achieving economies of scale through their global operations, companies still have to act locally. The increasing importance of the price suggests that traditionally simple methods (e.g. cost or competition related pricing) are not enough to meet the requirements anymore. As a consequence, more comprehensive pricing strategies have to be developed in order to still be successful in future. When defining a global pricing strategy, international firms should consider several determinants that influence pricing decisions in international markets. The following paper takes a closer look at the different significant determinants required to set up a global pricing strategy as well as the different pricing strategies that can be used to reach the determined goals. In order to visualize aspects of the pricing process, practical examples are used to help to understand the importance of different elements within pricing management.

Price Management

Author : Hermann Simon
Publisher : North-Holland
ISBN 13 :
Total Pages : 340 pages
Book Rating : 4.:/5 (43 download)

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Book Synopsis Price Management by : Hermann Simon

Download or read book Price Management written by Hermann Simon and published by North-Holland. This book was released on 1989 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a completely updated translation of the German standard work "Preismanagement", a volume which was quoted in the International Journal of Research in Marketing as "a pioneering work in pricing" and was rated highest among eight international pricing books by a comparative survey in Die Betriebswirtschaft. An English language edition was thus more than warranted as underlined by some prepublication comments: "... The major contribution of the book is the fact that it introduces the English speaking reader to research on pricing from the German literature. It is for that reason alone that the book will appeal to many academicians in the USA and in other non-German speaking countries.............the book represents, in my opinion, the very best review of empirial work in the pricing area...............I also anticipate the book to be widely read by managers since pricing has become of the utmost concern to them. It provides them with a very useful conceptual framework and it also gives them useful advice on relevant topics such as pricing in inflationary times, the impact of taxation on pricing, and pricing under uncertainty." G. Assmus, The Amos Tuck School of Business Administration, Dartmouth College, Hanover, USA. "The book should become the text of choice at the best institutions." R. Schmalensee, Massachusetts Institute of Technology, Cambridge Institute of Technology, USA. Price Management attempts to bridge the gap between the theory and the practice of pricing. Emphasis is placed upon the problems of applying theoretical structures and detailed recommendations are given about when and how certain techniques should - and should not - be used. Particular attention is given to pricing strategy over the product life cycle and under changing competitive conditions. Both academics and professionals will find this book of value. The book is a 'must' for any business, management and economics library.

Innovation in Pricing

Author : Andreas Hinterhuber
Publisher : Routledge
ISBN 13 : 1136199748
Total Pages : 447 pages
Book Rating : 4.1/5 (361 download)

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Book Synopsis Innovation in Pricing by : Andreas Hinterhuber

Download or read book Innovation in Pricing written by Andreas Hinterhuber and published by Routledge. This book was released on 2013-05-07 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as a main basis for setting prices. Product or business model innovation has a high priority for many companies whereas innovation in pricing has received scant attention. This book examines how innovation in pricing can drive profits. The text examines innovation in pricing from four complementary perspectives. Innovation in Pricing Strategy illustrates how companies implement innovative pricing strategies, such as customer value-based pricing. Innovation in Pricing Tactics deals with innovative tools to measure and increase customer willingness to pay and to communicate value to B2B and B2C customers. Innovation in Organizing the Pricing Function looks at state-of-the art approaches to embed the pricing function in the organization. Psychological Aspects of Pricing illustrates how companies can influence customer perceptions of value and price in their question to implement innovation in pricing. This edited volume brings together 26 articles from academics, business practitioners and consultants. Authors are from the world’s largest companies, leading research-based universities and consulting companies specialized in pricing. This book is the only book dedicated to innovation in pricing and an essential read for business executives and pricing managers wishing to treat innovation in pricing as seriously as they treat product or business model innovation.

Practical Pricing

Author : M. Calogridis
Publisher : Springer
ISBN 13 : 0230102344
Total Pages : 186 pages
Book Rating : 4.2/5 (31 download)

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Book Synopsis Practical Pricing by : M. Calogridis

Download or read book Practical Pricing written by M. Calogridis and published by Springer. This book was released on 2016-04-30 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about taking a theory, pricing, and translating it into an operational practice that can be used by a company on an everyday basis easily with maximum results. This book provides, in detail, all the steps and input required to build out a pricing strategy and function.

Game Changer

Author : Jean-Manuel Izaret
Publisher : John Wiley & Sons
ISBN 13 : 1394190581
Total Pages : 439 pages
Book Rating : 4.3/5 (941 download)

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Book Synopsis Game Changer by : Jean-Manuel Izaret

Download or read book Game Changer written by Jean-Manuel Izaret and published by John Wiley & Sons. This book was released on 2023-10-17 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: The right pricing strategy can change the entire trajectory of a business, a market, and even society at large. To help you create your best pricing strategy efficiently and confidently, two leaders from BCG are introducing fresh perspectives on pricing that take you far beyond the realm of mind-numbing numbers. In their new book Game Changer: How Strategic Pricing Shapes Businesses, Markets, and Society, Jean-Manuel Izaret and Arnab Sinha simplify and clarify pricing strategy by integrating its many frameworks and concepts into seven distinct pricing games, each with its own proven tools, rules, forces, and structures. To help you pick the right game and play it well, Izaret and Sinha have developed the Strategic Pricing Hexagon, a tool refined through years of testing, iteration, and adaptation. The Hexagon is your portal to a business world where stronger growth and better financial performance come from a set of strategic pricing decisions, not endless myopic quests for optimal prices. But more than that, the Hexagon will change the way you think about and talk about pricing. The current conversation around pricing – as expressed through economics textbooks, Excel spreadsheets, political discourse, and educated guesswork – makes it easy to believe that pricing is nothing more than a technical, tactical and, for most people, boring game of numbers. Game Changer changes that conversation bysharing stories and research that bring the Hexagon and its seven pricing games to life. With research from BCG’s Bruce Henderson Institute and real-world examples from the world's most influential companies, the authors and their colleagues at BCG define pricing strategy as a business leader’s or business owner’s conscious decisions about how money flows in their market. They show how companies succeed in the long term when they focus on collaborative growth and value sharing with customers, not zero-sum value extraction from them. Discover how you can create and implement a winning pricing strategy that changes the trajectory of your business, your market, and even society.

The ROI of Pricing

Author : Stephan Liozu
Publisher : Routledge
ISBN 13 : 1135051828
Total Pages : 236 pages
Book Rating : 4.1/5 (35 download)

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Book Synopsis The ROI of Pricing by : Stephan Liozu

Download or read book The ROI of Pricing written by Stephan Liozu and published by Routledge. This book was released on 2014-01-24 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: As with executives and managers in so many other business functions, pricing specialists are being challenged more and more to substantiate the added value of their activities. Pricing is a core function of every business, and needs not only to contribute positively to short- and long-term results, but also to document its impact to the bottom line. A fundamental part of this is the pricing ROI calculations. This book, edited by globally renowned thought leaders Andreas Hinterhuber and Stephan Liozu, is the first to outline contemporary theories and best practices of documenting pricing ROI. It provides proven methods, practices and theories on how to calculate the impact of pricing activities on performance. Marketing ROI is now a common concept: this collection proves to do the same for pricing. Hinterhuber & Liozu introduce the concept of pricing ROI, documenting and quantifying the return on pricing activities and on the pricing function itself is of increasing relevance today and in the future – in times of budget constraints. 20 world class specialists explore the concept of pricing ROI under both a theoretical perspective and a managerial perspective to shed much-needed light on how to measure and increase pricing ROI. This groundbreaking book will enlighten students and specialists of marketing and sales, pricing managers and executives alike.

Journey to Excellence: Navigating the Hospitality Career Path from Local to Global

Author : Mr. Pandaraboina Suresh Babu
Publisher : SGSH Publication
ISBN 13 : 9366312144
Total Pages : 116 pages
Book Rating : 4.3/5 (663 download)

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Book Synopsis Journey to Excellence: Navigating the Hospitality Career Path from Local to Global by : Mr. Pandaraboina Suresh Babu

Download or read book Journey to Excellence: Navigating the Hospitality Career Path from Local to Global written by Mr. Pandaraboina Suresh Babu and published by SGSH Publication. This book was released on 2024-07-31 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Journey to Excellence: Navigating the Hospitality Career Path from Local to Global" is an essential guide for individuals aspiring to thrive in the diverse and competitive field of hospitality management. This book begins by laying a solid foundation, emphasizing the core skills and knowledge needed to embark on a successful career in hospitality. It addresses the importance of customer service excellence, operational efficiency, and teamwork from the local perspective, providing practical tips and case studies to illustrate key concepts. As the journey progresses, the focus shifts towards preparing professionals for global opportunities. Readers are introduced to the complexities of managing hospitality operations across different cultures and regions. Cultural competency becomes a central theme, exploring how understanding and respecting diverse customs and norms can enhance guest satisfaction and operational efficiency. The book also delves into strategic leadership, offering insights into decision-making processes, crisis management, and sustainable practices that are critical in today's globalized hospitality industry.

Confessions of the Pricing Man

Author : Hermann Simon
Publisher :
ISBN 13 : 9783319204017
Total Pages : pages
Book Rating : 4.2/5 (4 download)

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Book Synopsis Confessions of the Pricing Man by : Hermann Simon

Download or read book Confessions of the Pricing Man written by Hermann Simon and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The world's foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer. In this engaging and practical narrative, Hermann Simon leaves nothing out of the pricing cocktail, explaining each ingredient through dozens of stories collected over four decades in the trenches and behind the scenes. A world-renowned speaker on pricing and a trusted advisor to Fortune 500 executives, Simon's lifelong journey has taken him from rural farmers' markets, to a distinguished academic career, to a long second career as an entrepreneur and management consultant to companies large and small throughout the world. Along the way, he has learned from Nobel Prize winners and leading management gurus, and helped countless managers and executives use pricing as a way to create new markets, grow their businesses, and gain a sustained competitive advantage. Here, for consumers and business people alike, he reveals the secrets of successful pricing practices, and shares the wisdom and common sense that will forever change the way you thinking about pricing. "This is the best book I know to open your mind to the practical problems in setting your prices." PHILIP KOTLER, S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. "Hermann Simon is 'The Pricing Man' and a giant within our discipline. With more than 40 years of experience in pricing research and practice with companies across the globe and across all major industries, he possesses the know-how to help organizations large, medium-sized, and small to improve their pricing acumen. This book will help you improve your pricing management skills, strategies, and tactics - and it will help your company also." KEVIN MITCHELL, President, The Professional Pricing Society, Inc. "Hermann Simon is a man who can get upset about being offered a 35 percent discount on a new digital camera. His fascination with 'willingness to pay' is infectious. As much as any individual, he is behind the professionalization of pricing in the past couple of decades." WILLIAM POUNDSTONE, Author, Priceless: The Myth of Fair Value (and How to Take Advantage of It) .

Smart Pricing

Author : Jagmohan Raju
Publisher : Pearson Prentice Hall
ISBN 13 : 0137071884
Total Pages : 225 pages
Book Rating : 4.1/5 (37 download)

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Book Synopsis Smart Pricing by : Jagmohan Raju

Download or read book Smart Pricing written by Jagmohan Raju and published by Pearson Prentice Hall. This book was released on 2010-03-11 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Smart Pricing: How Google, Priceline and Leading Businesses Use Pricing Innovation for Profitability, Wharton professors and renowned pricing experts Jagmohan Raju and Z. John Zhang draw on examples from high tech to low tech, from consumer markets to business markets, and from U.S. to abroad, to tell the stories of how innovative pricing strategies can help companies create and capture value as well as customers. They teach the pricing principles behind those innovative ideas and practices. Smart Pricing introduces many innovative approaches to pricing, as well as the research and insights that went into their creation. Filled with illustrative examples from the business world, readers will learn about restaurants where customers set the price, how Google and other high-tech firms have used pricing to remake whole industries, how executives in China successfully start and fight price wars to conquer new markets. Smart Pricing goes well beyond familiar approaches like cost-plus, buyer-based pricing, or competition-based pricing, and puts a wide variety of pricing mechanisms at your disposal. This book helps you understand them, choose them, and use them to win.

Geographical Pricing

Author : Fouad Sabry
Publisher : One Billion Knowledgeable
ISBN 13 :
Total Pages : 307 pages
Book Rating : 4.:/5 (661 download)

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Book Synopsis Geographical Pricing by : Fouad Sabry

Download or read book Geographical Pricing written by Fouad Sabry and published by One Billion Knowledgeable. This book was released on 2024-02-10 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is Geographical Pricing Geographical pricing, in marketing, is the practice of modifying a basic list price based on the geographical location of the buyer. It is intended to reflect the costs of shipping to different locations. There are several ways to apply the cost of shipping to the prices. How you will benefit (I) Insights, and validations about the following topics: Chapter 1: Geographical pricing Chapter 2: Freight transport Chapter 3: Price Chapter 4: Pricing Chapter 5: Product differentiation Chapter 6: Porter's five forces analysis Chapter 7: Incoterms Chapter 8: Disintermediation Chapter 9: FOB (shipping) Chapter 10: Drop shipping Chapter 11: Base point pricing Chapter 12: Freight rate Chapter 13: Pricing strategies Chapter 14: Freight forwarder Chapter 15: Retail marketing Chapter 16: Industrial market segmentation Chapter 17: Value-based pricing Chapter 18: Marketing channel Chapter 19: Free shipping Chapter 20: Customer cost Chapter 21: Third-party logistics (II) Answering the public top questions about geographical pricing. (III) Real world examples for the usage of geographical pricing in many fields. Who this book is for Professionals, undergraduate and graduate students, enthusiasts, hobbyists, and those who want to go beyond basic knowledge or information for any kind of Geographical Pricing.

The Oxford Handbook of Pricing Management

Author : Özalp Özer
Publisher : OUP Oxford
ISBN 13 : 0191634271
Total Pages : 976 pages
Book Rating : 4.1/5 (916 download)

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Book Synopsis The Oxford Handbook of Pricing Management by : Özalp Özer

Download or read book The Oxford Handbook of Pricing Management written by Özalp Özer and published by OUP Oxford. This book was released on 2012-06-07 with total page 976 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Oxford Handbook of Pricing Management is a comprehensive guide to the theory and practice of pricing across industries, environments, and methodologies. The Handbook illustrates the wide variety of pricing approaches that are used in different industries. It also covers the diverse range of methodologies that are needed to support pricing decisions across these different industries. It includes more than 30 chapters written by pricing leaders from industry, consulting, and academia. It explains how pricing is actually performed in a range of industries, from airlines and internet advertising to electric power and health care. The volume covers the fundamental principles of pricing, such as price theory in economics, models of consumer demand, game theory, and behavioural issues in pricing, as well as specific pricing tactics such as customized pricing, nonlinear pricing, dynamic pricing, sales promotions, markdown management, revenue management, and auction pricing. In addition, there are articles on the key issues involved in structuring and managing a pricing organization, setting a global pricing strategy, and pricing in business-to-business settings.

Pricing on Purpose

Author : Ronald J. Baker
Publisher : John Wiley & Sons
ISBN 13 : 0470893648
Total Pages : 402 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis Pricing on Purpose by : Ronald J. Baker

Download or read book Pricing on Purpose written by Ronald J. Baker and published by John Wiley & Sons. This book was released on 2010-06-10 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pricing on Purpose explores the importance of pricing, one of the four Ps (product, promotion, place, and price) of marketing, that is largely ignored in business literature. Pricing is the opportunity for a business to capture the value of what it provides to the customer, and deserves as much attention as promotion, product and place in the marketing strategy of any business. This book calls attention to the market share fallacy, explains the difference between cost-plus pricing and value pricing, and provides best-practice pricing examples. It presents the theory of value—long established in the economics profession—and how any business can use various pricing strategies to communicate and capture the value of their products and services.

The Price Advantage

Author : Walter L. Baker
Publisher : John Wiley & Sons
ISBN 13 : 047063300X
Total Pages : 405 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis The Price Advantage by : Walter L. Baker

Download or read book The Price Advantage written by Walter L. Baker and published by John Wiley & Sons. This book was released on 2010-07-15 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive look at creating pricing strategies that work in both good economic times and bad Written by three preeminent pricing experts at McKinsey & Company, the Second Edition of The Price Advantage is a practical pricing guide for the executive or pricing practitioner who wants to identify, capture, and sustain substantial pricing gains in their business. Pricing is by far the most powerful profit lever that managers can influence. Yet few companies approach pricing in a way that fully capitalizes on its value. This Second Edition, a major revision and extension of the first book, shows you what it takes to achieve the price advantage in today's competitive and complex business environments. Based on in-depth, first-hand experience with thousands of companies, this book provides managers with a pragmatic guide through the maze of pricing issues. It reinforces why pricing excellence is more critical than ever today and then explains state-of-the-art approaches to analyzing and improving your own pricing strategy and execution. Explores the fundamental role of pricing infrastructure in achieving the price advantage Includes new topics such as software and information products pricing, lifecycle pricing, custom-configured products pricing, pricing of high-count product lines, pricing in distributed sales environments, "razor/razor blades" pricing, and tiered products and services pricing Revisits the full range of classic McKinsey pricing tools, including the pocket price waterfall and value maps Engaging and informative, the Second Edition of The Price Advantage will put this essential discipline in perspective.

Basic Strategy in Context

Author : Neil Thomson
Publisher : John Wiley & Sons
ISBN 13 : 1405161086
Total Pages : 423 pages
Book Rating : 4.4/5 (51 download)

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Book Synopsis Basic Strategy in Context by : Neil Thomson

Download or read book Basic Strategy in Context written by Neil Thomson and published by John Wiley & Sons. This book was released on 2010-06-01 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: Basic Strategy in Context centres on real-world firms and managers by giving each chapter’s cases a higher weighting in importance and explanation than is normal. Given this emphasis on real-world as opposed to theoretical treatment the book enables the solving of practical business problems like those below. This emphasis on reality is cemented by the book’s treatment of diversity as being the norm highlighted through European business cases from different countries. Giving example answers and links from case to theory rams home further the expected usefulness of the book to students about to enter industry. Often theory and cases are treated as different and separated topics; we believe that our integrated didactic treatment is quite unique. Finally we use the basic theories of strategy and then show how these mainly simple concepts can be extended to solve tricky business problems anywhere in any industry. Here is a sample of specific practical problems to which this book can show solutions: Why are resources important and how are they leveraged? Using the case of a British failure (Railtrack) we show the fatal consequences of neglecting existing resources, and then in a completely different country and industry (Carlo Gavazzi Space in Italy) how resources can be utilised from outside the firm to achieve leverage. Given our emphasis on diversity we highlight successful change in a foreign and inflexible environment (Japan and Carlos Ghosn). But can change be planned? Sometimes events or luck sabotage the best intentions as shown in the Samsung case. The book differentiates itself from the competition in four ways: Cases form the highlight of the book. Taking European and some international cases as the starting point, the objective is to link themes or topics to a description of their effect on the firm. The linkage will occur at the relevant point in the case, not in a separate section or in another book. The author team has used several longitudinal cases spread over a 15-20 year period. The longitudinal cases are supported by some new, non-longitudinal cases selected from award winning cases associated with the LRP Journal and the Gate2Growth Academic Network. We feel such an emphasis on cases is a novel feature. The theory is explained using a range of modern didactic methods not usually found in competitive offerings. Examples include colour coded and highlighted links from the theory to the case, questions inside each theory section with model answers and unanswered questions to test the student’s grasp of the concepts. The book features a mixture of cases from short specific to academically challenging ones. Too often, superficial cases are placed at the end of chapters in strategy theory books. They are picked to emphasize the topics of the preceding chapters. The result is spoon-feeding, with little need or motivation to provoke individual thought or learning. The cases in this book are comprehensive, approximately 20 pages in length, with ample quantitative and qualitative data, thus forcing a modicum of effort from the student. Shorter cases are also included for ease of understanding and instructor flexibility. Another differentiating feature is the emphasis on diversity hence the use of European as opposed to US based cases.

Theories and Practices of Development

Author : Katie Willis
Publisher : Routledge
ISBN 13 : 1317195272
Total Pages : 259 pages
Book Rating : 4.3/5 (171 download)

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Book Synopsis Theories and Practices of Development by : Katie Willis

Download or read book Theories and Practices of Development written by Katie Willis and published by Routledge. This book was released on 2020-12-17 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: The newly updated third edition provides a clear and user-friendly introduction to the complex debates around how development has been understood and achieved. It has been fully updated and expanded to reflect global political and economic shifts, as well as new approaches to development. The book deals with the evolution of development ideas and policies, focusing on economic, political, social, environmental and spatial dimensions. It highlights how development cannot be considered as a neutral concept, but is entwined with inequalities in power at local as well as national and global scales. A new chapter on politics and development presents debates around development and democracy, civil society organizations and human rights. Sections on diversity and development have been expanded, and the book considers the future of development in the era of the Sustainable Development Goals (SDGs). The use of boxed examples, tables and illustrations helps students understand complex theoretical ideas and also demonstrates how development theories are put into practice in the real world. Each chapter ends with a summary section, discussion topics, suggestions for further reading and website resources. This key text provides a clear and thorough explanation of key development theories and practices. The third edition will remain an invaluable resource for undergraduate students in geography, politics and development studies.

Implementing Value Pricing

Author : Ronald J. Baker
Publisher : John Wiley & Sons
ISBN 13 : 047092957X
Total Pages : 78 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis Implementing Value Pricing by : Ronald J. Baker

Download or read book Implementing Value Pricing written by Ronald J. Baker and published by John Wiley & Sons. This book was released on 2010-11-29 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for IMPLEMENTING VALUE PRICING A Radical Business Model for Professional Firms "Ron Baker is the most prolific and best writer when it comes to pricing services. This is a must-read for executives and partners in small to large firms. Ron provides the basics, the advanced ideas, the workbooks, the case studies everything. This is a must-have and a terrific book." Reed K. Holden founder and CEO, Holden Advisors, Corp., Associate Professor, Columbia University www.holdenadvisors.com "We've known through Ron Baker's earlier books that he's not just an extraordinary thinker and truly brilliant writer he's a mover and a shaker on a mission. This is the End of Time! Brilliant." Paul Dunn Chairman, B1G1® www.b1g1.com "Implementing Value Pricing is a powerful blend of theory, strategy, and tactics. Ron Baker's most recent offering is ambitious in scope, exploring topics that include economic theory, customer orientation, value identification, service positioning, and pricing strategy. He weaves all of them together seamlessly, and includes numerous examples to illustrate his primary points. I have applied the knowledge I've gained from his body of work, and the benefits to me and to my customers have been immediate, significant, and ongoing." Brent Uren Principal, Valuation & Business Modeling Ernst & Young® www.ey.com "Ron Baker is a revolutionary. He is on a radical crusade to align the interests of service providers with those of their customers by having lawyers, accountants, and consultants charge based on the value they provide, rather than the effort it takes. Implementing Value Pricing is a manifesto that establishes a clear case for the revolution. It provides detailed guidance that includes not only strategies and tactics, but key predictive indicators for success. It is richly illustrated by the successes of firms that have embraced value-based pricing to make their services not only more cost-effective for their customers, but more profitable as well. The hallmark of a manifesto is an unyielding sense of purpose and a call to action. Let the revolution begin." Robert G. Cross, Chairman and CEO, Revenue Analytics, Inc. Author, Revenue Management: Hard-Core Tactics for Market Domination

International Symposium on Theory and Practice in Transport Economics 50 Years of Transport Research Experience Gained and Major Challenges ahead.16th International Symposium on Theory and Practice in Transport Economics, Budapest, 29-31 October 2003

Download International Symposium on Theory and Practice in Transport Economics 50 Years of Transport Research Experience Gained and Major Challenges ahead.16th International Symposium on Theory and Practice in Transport Economics, Budapest, 29-31 October 2003 PDF Online Free

Author : European Conference of Ministers of Transport
Publisher : OECD Publishing
ISBN 13 : 9282103498
Total Pages : 547 pages
Book Rating : 4.2/5 (821 download)

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Book Synopsis International Symposium on Theory and Practice in Transport Economics 50 Years of Transport Research Experience Gained and Major Challenges ahead.16th International Symposium on Theory and Practice in Transport Economics, Budapest, 29-31 October 2003 by : European Conference of Ministers of Transport

Download or read book International Symposium on Theory and Practice in Transport Economics 50 Years of Transport Research Experience Gained and Major Challenges ahead.16th International Symposium on Theory and Practice in Transport Economics, Budapest, 29-31 October 2003 written by European Conference of Ministers of Transport and published by OECD Publishing. This book was released on 2005-08-18 with total page 547 pages. Available in PDF, EPUB and Kindle. Book excerpt: These conference proceedings sketch a broad overview of transport economics research since the inception of the ECMT in 1953 and map out the directions for future work.