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Author : Dean Gillette Van Nest
Publisher :
ISBN 13 :
Total Pages : 259 pages
Book Rating : 4.:/5 (121 download)
Download or read book Global New Product Development in U.S. Consumer Goods Companies written by Dean Gillette Van Nest and published by . This book was released on 1985 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dean Gillette Van Nest
Publisher : Books on Demand
ISBN 13 :
Total Pages : 144 pages
Book Rating : 4.3/5 (512 download)
Download or read book Developing Global New Products written by Dean Gillette Van Nest and published by Books on Demand. This book was released on 1987 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dean Gillette Van Nest
Publisher :
ISBN 13 :
Total Pages : 31 pages
Book Rating : 4.:/5 (236 download)
Download or read book A Five-year Trend Study on Global New Product Development Among U.S. Multinationals Marketing "low Tech" Consumer Goods and Services written by Dean Gillette Van Nest and published by . This book was released on 1991 with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Peter N. Golder
Publisher : Edward Elgar Publishing
ISBN 13 : 1784718157
Total Pages : 469 pages
Book Rating : 4.7/5 (847 download)
Download or read book Handbook of Research on New Product Development written by Peter N. Golder and published by Edward Elgar Publishing. This book was released on 2018 with total page 469 pages. Available in PDF, EPUB and Kindle. Book excerpt: New products are the major driver of revenue growth in today's dynamic business environment. In this Handbook, the world's foremost experts on new product development bring together the latest thinking on this vitally important topic. These thought-leading authors organize knowledge into useful and insightful frameworks covering all aspects of new product development: companies, collaborators, customers, context, markets, and performance. Managers will benefit from the handbook by expanding their knowledge of new product development and researchers will learn about opportunities to continue expanding on this body of knowledge.
Author : G. Chryssochoidis
Publisher : Springer
ISBN 13 : 0230508995
Total Pages : 264 pages
Book Rating : 4.2/5 (35 download)
Download or read book Rolling Out New Products Across International Markets written by G. Chryssochoidis and published by Springer. This book was released on 2003-11-25 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Launching a new product into numerous countries is a major challenge for managers, particularly those who operate in industries with rapid technological change and high internationalization environments. This book focuses on the time dimension of international product launches using case studies from Japanese, US and UK firms such as Panasonic, Sony, Motorola and Nortel. Based upon empirical information the book provides insights into theory and better practice in this area.
Author : Hal MacFie
Publisher : Elsevier
ISBN 13 : 1845693388
Total Pages : 632 pages
Book Rating : 4.8/5 (456 download)
Download or read book Consumer-Led Food Product Development written by Hal MacFie and published by Elsevier. This book was released on 2007-06-30 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer acceptance is the key to successful food products. It is vital, therefore, that product development strategies are consumer-led for food products to be well received. Consumer-led food product development presents an up-to-date review of the latest scientific research and methods in this important area. Part one gives the reader a general introduction to factors affecting consumer food choice. Chapters explore issues such as sensory perception, culture, ethics, attitudes towards innovation and psychobiological mechanisms. Part two analyses methods to understand consumers’ food-related attitudes and how these methods can be effectively used, covering techniques such as means-end chains and the food-related lifestyle approach. The final part of the book addresses a wide variety of methods used for consumer-led product development. Opportunity identification, concept development, difference testing and preference trials are discussed, as well as the use of techniques such as just-about-right scales and partial least squares methods. Written by an array of international experts, Consumer-led food product development is an essential reference for product developers in the food industry. Introduces the factors affecting consumer food choice Explores issues such as sensory perception, culture and ethics Analyses methods to understand food related attitudes
Author : T. Kono
Publisher : Springer
ISBN 13 : 0230599389
Total Pages : 280 pages
Book Rating : 4.2/5 (35 download)
Download or read book Strategic New Product Development for the Global Economy written by T. Kono and published by Springer. This book was released on 2007-01-17 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: New product development is not just about creating successful new products. This book presents a blend of cases, original survey research and theory to show the principles used by successful firms in developing new products and pruning those that hold the company back.
Author : Lawrence J. Gitman
Publisher :
ISBN 13 : 9781947172555
Total Pages : 732 pages
Book Rating : 4.1/5 (725 download)
Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2018 with total page 732 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.
Author : Howard R. Moskowitz
Publisher : CRC Press
ISBN 13 : 1420065556
Total Pages : 506 pages
Book Rating : 4.4/5 (2 download)
Download or read book An Integrated Approach to New Food Product Development written by Howard R. Moskowitz and published by CRC Press. This book was released on 2009-06-24 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's rapidly evolving consumer frequently changes eating habits, tastes, and diet. Therefore, to secure financial solvency, food and beverage companies must continually define, develop, and market new products. This comprehensive volume integrates all aspects of the physical food and beverage product development cycle and provides perspectives on how to optimize each component of the new product equation in the food industry. It discusses both the technical and the marketing sides, emphasizing the necessity for a combined focus of both the product/process and the people/market. The inclusion of case studies makes the book suitable for a classroom text or a professional reference.
Author : Preston G. Smith
Publisher : John Wiley & Sons
ISBN 13 : 0471292524
Total Pages : 325 pages
Book Rating : 4.4/5 (712 download)
Download or read book Developing Products in Half the Time written by Preston G. Smith and published by John Wiley & Sons. This book was released on 1997-10-30 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advance praise for Developing Products in Half the Time Second Edition New Rules, New Tools Preston G. Smith * Donald G. Reinertsen "This is an exceptional book! Get a new highlighter before you start. There are so many 'ah ha's' in each chapter you will never make it through with an old one." Don LaCombe, Ford Motor Company, Product Development Process Leadership "An excellent book with a strong treatment of the cycle-time consequences of overloading your development capacity. It provides powerful and practical concepts for dealing with this issue." Andrew Aquart, Director Product Development, Cordis, a Johnson & Johnson Company "This is practical, useful stuff for people competing in highly competitive fast moving business." Dr. Paul Borrill, Chief Scientist, Sun Microsystems "3M has absorbed many of the tools from the original edition, and this new one will be even more useful. The topic of incremental innovation is crucial to us, and I really appreciate its balanced treatment." Ronald H. Kubinski, Manager New Product Commercialization Services, 3M Company "As the authors correctly point out, the Fuzzy Front End is the least expensive place to reduce cycle time. This book is one of the only sources of concepts, methods, and metrics for compressing this critical portion of the development process." David M. Lewis, Product Manager, Eastman Kodak Co. "Using these tools we've more than cut our time to market in half. The new edition of this classic crystallizes the synergy of the fast-to-market techniques, and the icons in the margins highlight the opportunities and pitfalls." Mike Brennan , Vice President of Product Development, Black & Decker
Author : Gary Gereffi
Publisher : Cambridge University Press
ISBN 13 : 1108675816
Total Pages : 500 pages
Book Rating : 4.1/5 (86 download)
Download or read book Global Value Chains and Development written by Gary Gereffi and published by Cambridge University Press. This book was released on 2018-09-10 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalization has transformed how nations, firms and workers compete in the international economy over the past half century. This book by Gary Gereffi, one of the founders of the global value chains (GVC) framework, traces the emergence of arguably the most influential approach used to analyze globalization and its impacts. It studies the conceptual foundations of GVC analysis, the twin pillars of 'governance' and 'upgrading', along with detailed case studies of China, Mexico and other emerging economies as main beneficiaries of export-oriented industrialization, and addresses potential solutions to the deleterious impact of globalization on workers and communities.
Author : B. J. Dunlap
Publisher : Springer
ISBN 13 : 3319132547
Total Pages : 581 pages
Book Rating : 4.3/5 (191 download)
Download or read book Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference written by B. J. Dunlap and published by Springer. This book was released on 2015-01-02 with total page 581 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1990 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, industrial marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Gijs van Wulfen
Publisher : Routledge
ISBN 13 : 1317158504
Total Pages : 291 pages
Book Rating : 4.3/5 (171 download)
Download or read book Creating Innovative Products and Services written by Gijs van Wulfen and published by Routledge. This book was released on 2016-05-13 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Really new products and services are scarce, yet the need for them is huge. That's why Innovation is an important managerial instrument - but many of us struggle with how to approach it. Gijs van Wulfen's Creating Innovative Products and Services is an essential read for anyone involved in new product or service design, brand development, new business development or organizational development because it 'unfuzzies' the front end of innovation with practical tools, effective checklists and an inspiring innovation route map. Gijs van Wulfen explains how to: ¢ Build a committed ideation team, compile a concrete innovation assignment and identify opportunities; ¢ Explore trends, technology and potential customers, then choose the most positive opportunities and customer insights to transfer to the next step - raise ideas; ¢ Develop twelve new promising innovative product or service concepts; ¢ Check the concepts in qualitative research among potential clients and improve them; ¢ Work the best into a tangible mini business case per product idea, and present them for decision making and adoption in the regular stage gate development process. The effective 5-step FORTH method presented in this book, will jump start your product and service innovations. The success of this practical approach is highlighted in a case study of one of the largest insurance companies in The Netherlands: Univé VGZ IZA Trias and is suitable for both business-to-consumer and business-to-business markets. Creating Innovative Products and Services has been written for directors, managers, advisors and innovation specialists in organisations who are responsible for, or involved in, product innovation. In it you will find practical guidance through every stage.
Author : Ulrich Jürgens
Publisher : Springer Science & Business Media
ISBN 13 : 366204255X
Total Pages : 467 pages
Book Rating : 4.6/5 (62 download)
Download or read book New Product Development and Production Networks written by Ulrich Jürgens and published by Springer Science & Business Media. This book was released on 2013-04-17 with total page 467 pages. Available in PDF, EPUB and Kindle. Book excerpt: Prof. Jürgens is renowned for his scientific work in such fields as human resources, work organization and organization of production and development, especially for automotive industries. In this publication, authors from different countries discuss models of integration in development and production as realized in practice. Of interest to those practitioners who need to develop benchmarks for their own development and production.
Author : Marvin L. Patterson
Publisher : Van Nostrand Reinhold Company
ISBN 13 :
Total Pages : 184 pages
Book Rating : 4.3/5 (91 download)
Download or read book Accelerating Innovation written by Marvin L. Patterson and published by Van Nostrand Reinhold Company. This book was released on 1993 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The time for rehashing America's lost battles on the world market has passed." "Now it's time to address a critical component of the economic battle plan: the product development process that creates the products that satisfy customer needs. How quickly these weapons of economic war are developed, how competitive they are, how timely they are deployed, and how supportable they are will determine the failure or success of American business in the 1990s." "Here is the right book at the right time...a concise blueprint to transform product development from a collection of ad hoc activities into an integrated, smoothly operating process. Written by the Director of Corporate Engineering for Hewlett-Packard, one of the most successfully innovative companies in America today, Accelerating Innovation shows how successful, well-tested concepts from the manufacturing domain can be readily transformed into the needy world of new product innovation." "Filled with clear-sighted analysis and practical explanations, this book will help management unleash innovation and creativity in development processes to meet the urgent need for bringing new technology to customers faster and more effectively than the competition." "Discover how to cope with the limited life span of today's products...anticipate changing consumer needs and desires...close the gap between new technology and products that apply it...bring leading-edge products to market fast...eliminate profit-threatening gaps between the "death" of obsolete products and the introduction of new ones...and enjoy higher returns on investment." "Accelerating Innovation provides a results-oriented model for transferring to product development the strategies that are moving manufacturers from the old era to the new one. Numerous real-life examples give you powerful insights into the time-based factoring and total quality management principles used so successfully in manufacturing and shows how to implement them in the product development cycle. Key chapters address how to shorten the innovation cycle time, applying the principle that success springs from focusing on the right issues; manage organization change so that change goes where you want it to go - and quickly, transfer quality principles used on the assembly line to the process of developing raw information and adding value to it, reduce innovation time by implementing the cost of quality principle (cost as a function of when an error is detected), manage information flow and bottlenecks, minimize changeover time; and much, much more." "Does your organization really have a handle on new product development? Are goals, objectives, processes, metrics, and controls in place? Are you equipped to create new products rationally and systematically, while continuously reducing innovation cycle times?" "Accelerating Innovation presents new thinking that will help you answer these questions with a resounding "yes." In product development, doing business the same old way is a formula for disaster. The time to act is long before the livelihood of the product development function is ever threatened. And if a company is trying to catch up, then it has to improve faster than its toughest competition if it ever expects to win." "Finally, here is a guide that can give you the critical advantage you need for success in product development - success that is no longer a luxury, but a necessity for survival."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
Author : Michael J. Silverstein
Publisher : Wiley
ISBN 13 : 9780471384335
Total Pages : 0 pages
Book Rating : 4.3/5 (843 download)
Download or read book Breaking Compromises written by Michael J. Silverstein and published by Wiley. This book was released on 2000-05-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Breaking Compromises "Take this book along on your next business trip. In about the time it takes to jet from New York to Chicago, you will gain fresh, practical insights into today's most challenging consumer goods topics, from e-commerce to globalization." -Robert A. Eckert, President and CEO, Kraft Foods, Inc. "These essays detail how successful companies find ideas, bring together resources to test them, learn from their mistakes, and, ultimately, how they succeed." -Steven S Reinemund, President and COO, PepsiCo, Inc. "Branded manufacturers need to refocus on developing new products to fend off consolidating retailers and private labels. Retailers need to uncover the missing link between the company's strategy and its implementation at the front line to provide the kind of service customers are demanding. The challenge is continuous innovation, which is about ideas and process, not one or the other. The essays in Breaking Compromises speak to the most pressing issues across the entire range of consumer businesses today." -William D. Perez, President and COO Worldwide Consumer Products, S.C. Johnson & Son, Inc. "The consumer industry is undergoing a revolution, not only in how its products and services are made, distributed, marketed, and sold, but also in how consumers learn about, shop for, purchase, and repurchase them. The ideas in Breaking Compromises will help you not only to survive the upheaval in your environment but ultimately to leverage it for improved performance and the highest returns." -Indra K. Nooyi, Senior Vice President Corporate Strategy and Development, PepsiCo, Inc. "If the past decade has taught us anything about retail, it is that change is not only inevitable, it is imperative. To stand still is to declare defeat. To overcome complacency, outsmart and outexecute the competition, and stay ahead of shifting markets, a business must constantly and consistently replenish its stock of fresh insights. This compendium of business practices and wisdom is a very good first step." -Dan Finkelman, Senior Vice President Brand and Business Planning, The Limited, Inc.
Author : Kenneth B. Kahn
Publisher : John Wiley & Sons
ISBN 13 : 1118415493
Total Pages : 375 pages
Book Rating : 4.1/5 (184 download)
Download or read book The PDMA Handbook of New Product Development written by Kenneth B. Kahn and published by John Wiley & Sons. This book was released on 2012-11-28 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: New Product Development is one of the most important challenges facing organizations today. The Product Development and Management Association (PDMA) Handbook of New Product Development 3rd Edition provides an exceptional review of cutting edge topics for both new and experienced product development leaders. It offers a comprehensive and updated guide to the practices, processes and tools critical to achieving and sustaining new product/service development success in today’s world, delivering valuable information about the fundamentals as well as emerging practices such as venturing, virtual product development and the use of social media in NPD. As the premier global advocate for professionals and organizations working in the fields of new product/service development, PDMA has assembled in the Handbook unique content on the critical aspects of product development success including its 2012 Best Practices Research, Lessons Learned from its Outstanding Corporate Innovator Award Winners and keys to success from organizations with proven innovation track records. The 3rd Edition is an essential reference for anyone with responsibility for product development activities, from novices looking for fundamentals to experts seeking insights on emerging concepts, and is relevant for all functions and all product/service industries.
