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Author :
Publisher :
ISBN 13 :
Total Pages : 532 pages
Book Rating : 4.:/5 (761 download)
Download or read book Global Market Share Planner: Asia-Pacific written by and published by . This book was released on 2000 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (442 download)
Download or read book Global Market Share Planner: Major market share companies : Asia-Pacific written by and published by . This book was released on 2000 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 570 pages
Book Rating : 4.0/5 ( download)
Download or read book Global Market Share Planner written by and published by . This book was released on 2000 with total page 570 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Euromonitor PLC.
Publisher : Euromonitor International
ISBN 13 : 9781842644638
Total Pages : 500 pages
Book Rating : 4.6/5 (446 download)
Download or read book Major Market Share Companies written by Euromonitor PLC. and published by Euromonitor International. This book was released on 2008-03 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book profiles the leading consumer brand owning companies operating across Asia-Pacific. As well as providing full contact details for every company it allows you to identify the brands that they own, their market share performance and their ultimate holding company.
Author :
Publisher :
ISBN 13 : 9781842644638
Total Pages : 0 pages
Book Rating : 4.6/5 (446 download)
Download or read book Global Market Share Planner, 2008. written by and published by . This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard Fletcher
Publisher : Pearson Higher Education AU
ISBN 13 : 1442561254
Total Pages : 747 pages
Book Rating : 4.4/5 (425 download)
Download or read book International Marketing: An Asia-Pacific Perspective written by Richard Fletcher and published by Pearson Higher Education AU. This book was released on 2013-08-28 with total page 747 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Marketing, 6e is written from a wholly Australasian perspective and covers issues unique to local marketers and managers looking towards the Asia–Pacific region, the European Union, and beyond. It presents a wide range of contemporary issues faced by subsidiaries of multinational enterprises (MNEs) as well as small and medium scale enterprises (SMEs), mainly exporters, which make up the vast bulk of firms involved in international business in the Australasian region. International Marketing, 6e clearly demonstrates the links between the different stages of international marketing, connecting analysis with planning, planning with strategy and strategy with implementation. Key concepts are brought to life with comprehensively updated statistics, recent illustrations, and a variety of real-world examples and case studies.
Author :
Publisher :
ISBN 13 :
Total Pages : 644 pages
Book Rating : 4.3/5 (91 download)
Download or read book Global Market Share Planner: World's major multinationals written by and published by . This book was released on 2000 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 532 pages
Book Rating : 4.:/5 (761 download)
Download or read book Global Market Share Planner: Asia-Pacific written by and published by . This book was released on 2000 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Matthew Housden
Publisher : Routledge
ISBN 13 : 1136442537
Total Pages : 220 pages
Book Rating : 4.1/5 (364 download)
Download or read book CIM Coursebook 08/09 Marketing Information and Research written by Matthew Housden and published by Routledge. This book was released on 2012-05-31 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.’ Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing ‘Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.’ Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates Butterworth-Heinemann’s official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. •The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). •Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. •Past examination papers and examiners’ reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time. •Extensive online materials support students and tutors at every stage. Based on an understanding of student and tutor needs gained in extensive research, brand new online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann. INTERACTIVE, FLEXIBLE, ACCESSIBLE ANY TIME, ANY PLACE www.marketingonline.co.uk
Author : Euromonitor
Publisher : Euromonitor Publications
ISBN 13 :
Total Pages : 394 pages
Book Rating : 4.3/5 ( download)
Download or read book Asia-Pacific Marketing Information Sourcebook written by Euromonitor and published by Euromonitor Publications. This book was released on 2003 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: This sourcebook is the ideal resource to consult when researching Asian markets. It provides full contact details for more than 2,000 business information providers, including trade associations, national statistical offices, government departments, business information libraries, trade and business journals and business websites. It is easy to see how it can help improve research effectiveness, it offers an at-a-glance guide to information publishers across nearly 100 market sectors.
Author : Matthew Housden
Publisher : Routledge
ISBN 13 : 0750685530
Total Pages : 390 pages
Book Rating : 4.7/5 (56 download)
Download or read book Marketing Research and Information written by Matthew Housden and published by Routledge. This book was released on 2007 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time. *Written specially for the Marketing Research and Information module by the Senior Examiner * The only coursebook fully endorsed by CIM * Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam
Author : Raisinghani, Mahesh S.
Publisher : IGI Global
ISBN 13 : 1599048760
Total Pages : 588 pages
Book Rating : 4.5/5 (99 download)
Download or read book Handbook of Research on Global Information Technology Management in the Digital Economy written by Raisinghani, Mahesh S. and published by IGI Global. This book was released on 2008-01-31 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes the most important issues, concepts, trends and technologies in the field of global information technology management, covering topics such as the technical platform for global IS applications, information systems projects spanning cultures, managing information technology in corporations, and global information technology systems and socioeconomic development in developing countries.
Author : Matthew Housden
Publisher : Routledge
ISBN 13 : 1136419993
Total Pages : 389 pages
Book Rating : 4.1/5 (364 download)
Download or read book CIM Coursebook 07/08 Marketing Research and Information written by Matthew Housden and published by Routledge. This book was released on 2012-06-25 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.
Author : Matthew Housden
Publisher : Routledge
ISBN 13 : 0750689625
Total Pages : 272 pages
Book Rating : 4.7/5 (56 download)
Download or read book CIM Coursebook 08/09 Marketing Research and Information written by Matthew Housden and published by Routledge. This book was released on 2008-07-22 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: ¿Butterworth-Heinemann¿s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.¿ Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing ¿Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.¿ Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates Butterworth-Heinemann¿s official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. ¿The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). ¿Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. ¿Past examination papers and examiners¿ reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time. ¿Extensive online materials support students and tutors at every stage. Based on an understanding of student and tutor needs gained in extensive research, brand new online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann. INTERACTIVE, FLEXIBLE, ACCESSIBLE ANY TIME, ANY PLACE www.marketingonline.co.uk
Author : Datta, Bivek
Publisher : IGI Global
ISBN 13 :
Total Pages : 334 pages
Book Rating : 4.3/5 (693 download)
Download or read book Global Cargo Industry: Resilience of Asia-Pacific Shipping Industries written by Datta, Bivek and published by IGI Global. This book was released on 2024-04-22 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: In global commerce, amidst the testament to human innovation and interconnectedness lies disruptions, challenges, and uncertainties that threaten the seamless flow of goods across the world. The global cargo industry, with its complexities, has become a place where the resilience of Asia-Pacific shipping industries emerges as a beacon of adaptability and fortitude. As disruptions become the new norm, the challenges faced by these industries intensify. It is against this dynamic backdrop that Global Cargo Industry: Resilience of Asia-Pacific Shipping Industries takes center stage, delving into the heart of this paradox to uncover the strategies, innovations, and policies that have not only allowed the industry to weather storms but also enabled it to thrive. The primary objective of Global Cargo Industry: Resilience of Asia-Pacific Shipping Industries is to provide an in-depth analysis of the strategies, policies, and innovations that have empowered Asia-Pacific shipping industries to thrive. Serving as a bridge between theoretical insights and practical applications, the book offers a comprehensive view of the challenges and opportunities that have shaped the resilience of the region's shipping sector. Through a collection of insightful chapters, readers gain an understanding of the nature of the global cargo industry and the strategies that have contributed to the industry's adaptability.
Author : Terry Wu
Publisher : Springer Nature
ISBN 13 : 3030876217
Total Pages : 350 pages
Book Rating : 4.0/5 (38 download)
Download or read book International Business in the New Asia-Pacific written by Terry Wu and published by Springer Nature. This book was released on 2022-01-01 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Asia-Pacific region, sustaining more than four decades of rapid growth, has emerged as an economic force comparable in significance to Europe and North America. This book examines the economic, geopolitical, technological, demographic, and cultural forces that shape the international business strategies in the Asia-Pacific region. Specifically, it examines the seismic shifts in global business environment since the new century, and addresses emerging opportunities and threats in the Asia-Pacific region. This book offers new insights for international business in areas such as trade policy, supply chains, international investment, technological innovation, international marketing, digital economy, and human resources. The enclosed comprehensive and diverse analyses of the international business landscape in the New Asia are invaluable to scholars, managers, politicians, and policy makers alike. This book is engaging and informative. It presents a collection of diverse and cutting-edge topics that offer new insights into International Business activities in the Asia-Pacific region, raising questions for debate and opening pathways for future research. A must-read book for International Business scholars.— Hussain G. Rammal, University of Technology Sydney, Australia This book offers a comprehensive introduction to the general business environment in Asia. It highlights the complexities and dynamics of doing business in Asia and provides insightful understandings of emerging issues in the region. The chapter-by-chapter analyses of the region depict the rich thematic contexts in which key issues and challenges facing corporate executives as well scholars in international business. I believe that this book is valuable for students of international business, global business environment and regional studies. —Hongxin Zhao, Saint Louis University, USA
Author : Lee, In
Publisher : IGI Global
ISBN 13 : 1605661953
Total Pages : 1211 pages
Book Rating : 4.6/5 (56 download)
Download or read book Handbook of Research on Telecommunications Planning and Management for Business written by Lee, In and published by IGI Global. This book was released on 2009-03-31 with total page 1211 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides original, in-depth, and innovative articles on telecommunications policy, management, and business applications"--Provided by publisher.
