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Author : Annalisa Zanola
Publisher :
ISBN 13 : 9788890516764
Total Pages : 90 pages
Book Rating : 4.5/5 (167 download)
Download or read book Global english in international business written by Annalisa Zanola and published by . This book was released on 2008 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Rebecca Piekkari
Publisher : Edward Elgar Publishing
ISBN 13 : 1784710997
Total Pages : 272 pages
Book Rating : 4.7/5 (847 download)
Download or read book Language in International Business written by Rebecca Piekkari and published by Edward Elgar Publishing. This book was released on 2014-11-28 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Responding to the growing interest in the role of language in international business, this book presents language as a critical management challenge for the internationalizing firm. Several perspectives are explored, including the individual, the firm
Author : Keith Adams
Publisher : Longman Publishing Group
ISBN 13 : 9780130883896
Total Pages : 132 pages
Book Rating : 4.8/5 (838 download)
Download or read book Global Links, 1 written by Keith Adams and published by Longman Publishing Group. This book was released on 2000-10 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Is a 'three'-level course for businesspeople who want to use English as an international means of communication."--Back cover.
Author : Annalisa Zanola
Publisher : Bright Pen
ISBN 13 : 9780755215041
Total Pages : 0 pages
Book Rating : 4.2/5 (15 download)
Download or read book Global English in International Business written by Annalisa Zanola and published by Bright Pen. This book was released on 2012-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ready or not, English is now the global language of business. More and more multinational companies are mandating English as the common corporate language, in an attempt to facilitate communication and performance across geographically diverse functions and business endeavours. Companies must overcome language barriers to survive and thrive in a global economy - and English will be the common ground, at least for now. The new edition of Global English in International Business underlines some basic issues in the field, namely: the role of intercultural communication, the peculiarity of English for International Business, the tools we can choose to learn and improve it, and above all an active approach to real 'business texts', such as the financial statement of a company. In other words, a global approach to business English and business communication is given to teachers and students in the field.
Author : David Crystal
Publisher : Cambridge University Press
ISBN 13 : 1107611806
Total Pages : 227 pages
Book Rating : 4.1/5 (76 download)
Download or read book English as a Global Language written by David Crystal and published by Cambridge University Press. This book was released on 2012-03-29 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written in a detailed and fascinating manner, this book is ideal for general readers interested in the English language.
Author : Keith Adams
Publisher : Pearson Education ESL
ISBN 13 : 9780130883889
Total Pages : 116 pages
Book Rating : 4.8/5 (838 download)
Download or read book Global Links written by Keith Adams and published by Pearson Education ESL. This book was released on 2002 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Tsedal Neeley
Publisher : Princeton University Press
ISBN 13 : 0691196125
Total Pages : 200 pages
Book Rating : 4.6/5 (911 download)
Download or read book The Language of Global Success written by Tsedal Neeley and published by Princeton University Press. This book was released on 2019-11-19 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A fascinating examination of how an English-language mandate at a Japanese firm, Rakuten, unfolded over time and how employees reacted to it"--Back of jacket.
Author : Rosemary C. Salomone
Publisher : Oxford University Press
ISBN 13 : 0190625619
Total Pages : 489 pages
Book Rating : 4.1/5 (96 download)
Download or read book The Rise of English written by Rosemary C. Salomone and published by Oxford University Press. This book was released on 2022 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: A sweeping account of the global rise of English and the high-stakes politics of languageSpoken by a quarter of the world's population, English is today's lingua franca- - its common tongue. The language of business, popular media, and international politics, English has become commodified for its economic value and increasingly detached from any particular nation. This meteoric "riseof English" has many obvious benefits to communication. Tourists can travel abroad with greater ease. Political leaders can directly engage their counterparts. Researchers can collaborate with foreign colleagues. Business interests can flourish in the global economy.But the rise of English has very real downsides as well. In Europe, imperatives of political integration and job mobility compete with pride in national language and heritage. In the United States and England, English isolates us from the cultural and economic benefits of speaking other languages.And in countries like India, South Africa, Morocco, and Rwanda, it has stratified society along lines of English proficiency.In The Rise of English, Rosemary Salomone offers a commanding view of the unprecedented spread of English and the far-reaching effects it has on global and local politics, economics, media, education, and business. From the inner workings of the European Union to linguistic battles over influence inAfrica, Salomone draws on a wealth of research to tell the complex story of English - and, ultimately, to argue for English not as a force for domination but as a core component of multilingualism and the transcendence of linguistic and cultural borders.
Author : Edmond H. Weiss
Publisher : Routledge
ISBN 13 : 1317457218
Total Pages : 157 pages
Book Rating : 4.3/5 (174 download)
Download or read book The Elements of International English Style written by Edmond H. Weiss and published by Routledge. This book was released on 2015-01-28 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: This easy-to-use handbook is an essential resource for anyone who needs to write English correspondence for an international business audience. In an engaging, accessible style it integrates the theory and controversies of intercultural communication with the practical skills of writing and editing English for those who read it as a second language. The book emphasizes principles of simplicity and clarity, proper etiquette, cultural sensitivity, appropriate layout and typography, and more to increase the chances that a text prepared by a native English speaker will be better understood by a non-native speaker. It also updates traditional advice with new insights into "e-mail culture." Equally useful for students and professionals in business communication, marketing communication, and international business, The Elements of International English Style is filled with realistic examples, problems, and projects, including: 57 specific tactics to internationalize one's English; hundreds of before-and-after comparisons showing the effects of editing for an international audience; models of international correspondence; practical discussion questions and work projects; useful resources for further study, including books, articles, and websites.
Author : Mary Yoko Brannen
Publisher : Springer
ISBN 13 : 3319427458
Total Pages : 318 pages
Book Rating : 4.3/5 (194 download)
Download or read book Language in International Business written by Mary Yoko Brannen and published by Springer. This book was released on 2016-11-07 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tracing the treatment of language in international business as represented in the Journal of International Business Studies, this seminal collection critically explores the conceptualizations of language that have been adopted or ignored by international business scholars over the years and showcases nine articles that have played an important role in establishing and advancing the field. In today’s increasingly globalized context of business, significantly richer theories from interdisciplinary perspectives are needed to explain the complexity of the interplay between multiple facets of language and how they affect day-to-day operations. With insights from linguistics, psychology and organizational theory, Language in International Business provides an assessment of scholarly efforts to uncover the profound impact that language has on global business today and proposes some important ways in which this nascent field of language in international business may be further advanced. Chapter 9 is licensed under a Creative Commons Attributtion NonCommercial-NoDerivs 3.0 Unported License. The Journal of International Business Studies (JIBS) is an official publication of the Academy of International Business and is the top-ranked journal in the field of international business. The goal of JIBS is to publish insightful, innovative and impactful research on international business. JIBS is multidisciplinary in scope and interdisciplinary in content and methodology. For more information, visit www.jibs.net. The Academy of International Business (AIB) is the leading association of scholars and specialists in the field of international business. A global community of scholars and researchers for the creation and dissemination of knowledge about international business and policy issues, the AIB transcends the boundaries of single academic disciplines and managerial functions to enhance business education and practice. For more information, visit aib.msu.edu
Author : Elma Dedović-Atilla
Publisher : Channel View Publications
ISBN 13 : 1800416016
Total Pages : 160 pages
Book Rating : 4.8/5 (4 download)
Download or read book Reconceptualizing English for International Business Contexts written by Elma Dedović-Atilla and published by Channel View Publications. This book was released on 2022-08-05 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a critique of current English as a Business Lingua Franca (BELF) practices using research conducted in Bosnia and Herzegovina. The authors identify English communication behaviors that hinder or promote success in the workplace, and trace these back to curricula and teaching practices. The authors suggest which skills employers need and expect from employees, and question whether English courses concerned with general academic English skills and business vocabulary are sufficient training for linguistically-complex workplaces. The book also examines whether the focus on achieving native-like proficiency with high grammatical standards and a strong emphasis on form are adequately preparing students who aspire to use English in professional contexts as a means to ‘get their job done’.
Author : David Graddol
Publisher :
ISBN 13 : 9780863556425
Total Pages : 0 pages
Book Rating : 4.5/5 (564 download)
Download or read book English Next written by David Graddol and published by . This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Tsedal Neeley
Publisher : HarperCollins
ISBN 13 : 006306832X
Total Pages : 240 pages
Book Rating : 4.0/5 (63 download)
Download or read book Remote Work Revolution written by Tsedal Neeley and published by HarperCollins. This book was released on 2021-03-30 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: LONGLISTED FOR THE FINANCIAL TIMES & MCKINSEY BUSINESS BOOK OF THE YEAR “I often talk about the importance of trust when it comes to work: the trust of your employees and building trust with your customers. This book provides a blueprint for how to build and maintain that trust and connection in a digital environment.” —Eric S. Yuan, founder and CEO of Zoom A Harvard Business School professor and leading expert in virtual and global work provides remote workers and leaders with the best practices necessary to perform at the highest levels in their organizations. The rapid and unprecedented changes brought on by Covid-19 have accelerated the transition to remote working, requiring the wholesale migration of nearly entire companies to virtual work in just weeks, leaving managers and employees scrambling to adjust. This massive transition has forced companies to rapidly advance their digital footprint, using cloud, storage, cybersecurity, and device tools to accommodate their new remote workforce. Experiencing the benefits of remote working—including nonexistent commute times, lower operational costs, and a larger pool of global job applicants—many companies, including Twitter and Google, plan to permanently incorporate remote days or give employees the option to work from home full-time. But virtual work has it challenges. Employees feel lost, isolated, out of sync, and out of sight. They want to know how to build trust, maintain connections without in-person interactions, and a proper work/life balance. Managers want to know how to lead virtually, how to keep their teams motivated, what digital tools they’ll need, and how to keep employees productive. Providing compelling, evidence-based answers to these and other pressing issues, Remote Work Revolution is essential for navigating the enduring challenges teams and managers face. Filled with specific actionable steps and interactive tools, this timely book will help team members deliver results previously out of reach. Following Neeley’s advice, employees will be able to break through routine norms to successfully use remote work to benefit themselves, their groups, and ultimately their organizations.
Author : Ricky Dartez
Publisher : GRIN Verlag
ISBN 13 : 3656430721
Total Pages : 23 pages
Book Rating : 4.6/5 (564 download)
Download or read book Englishnization. Lingua Franca for Global Business written by Ricky Dartez and published by GRIN Verlag. This book was released on 2013-05-27 with total page 23 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (postgraduate) from the year 2013 in the subject Business economics - Trade and Distribution, grade: 98.82, , course: ISCM 7100, language: English, abstract: In the last decade, as the nature global economics compels more organizations to expand internationally, the importance of communication, in terms of cultural intelligence, has emerged as a main driver of effective supply chain relationships which increase the efficiency of operations by facilitating collaboration and trust. However, as international trade becomes more complex and the cost of conducting transactions increases, the importance of communication is being reframed in terms of the power of language. Studies show that “time spent communicating equals money, and time ill-spent increases transaction costs” (Selmier & Oh, 2012). As organizational members increasing are forced to interact across linguistic boundaries, the establishment of a lingua franca for global business as a means of counteracting complexities through the creation of group cohesiveness is being embraced by a growing number of multinational corporations. Studies show that mandating English as a corporate lingua franca contributes to the efficiency of business transactions in similar fashion to EDI (electronic data interchange) systems. English is the most widely used and recognizable language in the world. It is spoken at a useful level by more than 1.75 billion people worldwide (Neely, 2012). The use of a common language when conducting business transactions has been shown to promote trust and facilitate process efficiencies that lead to reductions in transaction costs.
Author : Fiona Talbot
Publisher : Kogan Page Publishers
ISBN 13 : 0749466154
Total Pages : 256 pages
Book Rating : 4.7/5 (494 download)
Download or read book Improve Your Global Business English written by Fiona Talbot and published by Kogan Page Publishers. This book was released on 2012-11-03 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a business world that spans several continents, it is no longer common for everyone to speak English as a first language. Whether you speak English as a first, second or even third language, intercultural business communication means that getting it right first time has never been more important for you and your organization. English can never be standardized in the global and digital marketplace; instead, we can learn how to customize business English according to our own values and culture and communicate successfully across borders. Improve Your Global Business English creates an awareness in the reader of what to avoid and how to ensure that communications are correctly understood. Very readable and hugely instructive, Improve Your Global Business English provides practical self-study with quizzes, activities and worksheets, helping you to fine-tune your written communication. By mastering the basics, defining your readers and tailoring your message to them, understanding the conventions of different media and understanding cultures, you can enhance your reputation as a truly global, modern player in today's marketplace. If you want your messages to be perceived as you intended, to retain customers or to win new ones, Improve Your Global Business English gives you the background you need. Online supporting resources for this book include supplementary video, self-test questions and answers, templates and a case study on going global
Author : Wendy MacKenzie Pease
Publisher :
ISBN 13 : 9781736561409
Total Pages : 202 pages
Book Rating : 4.5/5 (614 download)
Download or read book The Language of Global Marketing written by Wendy MacKenzie Pease and published by . This book was released on 2021-04-13 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: A domestic strategy and only one language means lost revenue and missed opportunities. Your business could be exploding on a global level. If your business wants international growth across borders into global industries, pursuing buyers without considering their culture or by using a machine translation hurts your efforts. A solid strategy with high-quality, culturally adapted content and translations connects you to prospective buyers online and leads to completed sales. To convert more website visitors into loyal customers and increase profits, you need the correct content in the globalized or localized language for your target audience. In The Language of Global Marketing, Rapport International President Wendy Pease provides the roadmap for business-builders to find new revenue from a global audience with the right quality content and tools. Filled with easy-to-understand strategies and solutions to real-life situations, this is your guide to successful international expansion through global inbound marketing and translation services. You'll discover: How to align your expansion plans, communications, and brand with your company's digital marketing plan Four key components to build a successful Translation Management Plan Secrets to receiving better quality and more culturally appropriate translations from your translator Nine tactics to optimize your website and translate data for global SEO in your target market Interpreter options when you need to speak to your customers Huge advantages of cultivating a diverse workforce while expanding globally Connect with your buyers across every language and culture - no passport or overseas travel necessary. Get The Language of Global Marketing now and speak the language of success for your organization!
Author : Emily Lites
Publisher :
ISBN 13 : 9780472003075
Total Pages : 187 pages
Book Rating : 4.0/5 (3 download)
Download or read book English for Global Business written by Emily Lites and published by . This book was released on 2001 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: English for Global Business is a business English textbook for non-native speakers who are learning English in order to conduct business, communicate with international professionals, advance in a career, prepare for the TOEIC exam, or pursue an MBA or other university professional degree in English. This textbook emphasizes the oral communication skills that are most needed for international business. This focus on the language of business and social interactions enables the businessperson to understand international associates clearly and to speak naturally and with confidence. The book also familiarizes learners with American English usage and with aspects of U.S. business protocol and etiquette. English for Global Business is for intermediate-level students and contains chapters on: Getting acquainted Describing your work Telephoning Traveling internationally Entertaining a business associate Discussing issues Exercises for listening, vocabulary, language mastery, and communication encourage increased knowledge and fluency. Sections on professional protocols introduce learners to cross-cultural issues and the etiquette appropriate for common business interactions in the United States.
