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Author : Drood Society, Ltd., London, England
Publisher :
ISBN 13 :
Total Pages : 23 pages
Book Rating : 4.:/5 (13 download)
Download or read book Glass of Quality for People of Taste written by Drood Society, Ltd., London, England and published by . This book was released on 1910 with total page 23 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Allan J. Kimmel
Publisher : Routledge
ISBN 13 : 131760749X
Total Pages : 346 pages
Book Rating : 4.3/5 (176 download)
Download or read book People and Products written by Allan J. Kimmel and published by Routledge. This book was released on 2015-03-05 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: By examining the interface between consumer behavior and new product development, People and Products: Consumer Behavior and Product Design demonstrates the ways in which consumers contribute to product design, enhance product utility, and determine brand identity. With increased connectedness and advances in technology, consumers and marketers are more closely connected than ever before. Yet consumer behavior texts often overlook the application of the subject to product design, testing, and success. This is the first book to explore this interface in detail, exploring such issues as: the attributes and qualities that consumers demand from products and services, and social and cultural forces to be aware of; design and form and how they facilitate product usage; technological developments and the ways they have changed how consumers interact with products; product disposal and sustainability; emerging and future trends in consumer behavior and product development and design. This exciting volume is relevant to anyone interested in marketing, consumer behavior, product development, technology, engineering, design, and brand management.
Author : Ira Glass
Publisher : National Geographic Books
ISBN 13 : 1594482675
Total Pages : 0 pages
Book Rating : 4.5/5 (944 download)
Download or read book The New Kings of Nonfiction written by Ira Glass and published by National Geographic Books. This book was released on 2007-10-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of stories-some well known, some more obscure- capturing some of the best storytelling of this golden age of nonfiction. An anthology of the best new masters of nonfiction storytelling, personally chosen and introduced by Ira Glass, the producer and host of the award-winning public radio program This American Life. These pieces-on teenage white collar criminals, buying a cow, Saddam Hussein, drunken British soccer culture, and how we know everyone in our Rolodex-are meant to mesmerize and inspire.
Author :
Publisher :
ISBN 13 :
Total Pages : 1802 pages
Book Rating : 4.3/5 ( download)
Download or read book The Optical Journal and Review of Optometry written by and published by . This book was released on 1924 with total page 1802 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Stanley Tucci
Publisher : Simon and Schuster
ISBN 13 : 1982168013
Total Pages : 304 pages
Book Rating : 4.9/5 (821 download)
Download or read book Taste written by Stanley Tucci and published by Simon and Schuster. This book was released on 2021-10-05 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: "From award-winning actor and food obsessive Stanley Tucci comes an intimate ... memoir of life in and out of the kitchen"--
Author : Rajat Parr
Publisher : Ten Speed Press
ISBN 13 : 0399578234
Total Pages : 354 pages
Book Rating : 4.3/5 (995 download)
Download or read book The Sommelier's Atlas of Taste written by Rajat Parr and published by Ten Speed Press. This book was released on 2018-10-23 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the prestigious André Simon Drink Book Award The first definitive reference book to describe, region-by-region, how the great wines of Europe should taste. This will be the go-to guide for aspiring sommeliers, wine aficionados who want to improve their blind tasting skills, and amateur enthusiasts looking for a straightforward and visceral way to understand and describe wine. In this seminal addition to the wine canon, noted experts Rajat Parr and Jordan Mackay share everything they've learned in their decades of tasting wine. The result is the most in-depth study of the world's greatest wine regions ever published. There are books that describe the geography of wine regions. And there are books that describe the way basic wines and grapes should taste. But there are no books that describe the intricacies of the way wines from various subregions, soils, and appellations should taste. Now, for the first time ever, you can learn about the differences between wines from the 7 grand crus and 40 premier crus of Chablis, or the terroirs in Barolo, Champagne, and Bordeaux. Paying attention to styles, winemakers, soils, and the most cutting-edge of trends, this book explains how to understand the wines of the world not in the classical way, but in the modern way--appellation by appellation, soil by soil, technique by technique--making it an essential reference and instant classic.
Author : Allan J. Kimmel
Publisher : Routledge
ISBN 13 : 0415620007
Total Pages : 306 pages
Book Rating : 4.4/5 (156 download)
Download or read book Psychological Foundations of Marketing written by Allan J. Kimmel and published by Routledge. This book was released on 2012 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Choice Outstanding Academic Title for 2013 Are we influenced by ads even when we fast-forward them? Do brands extend our personalities? Why do we spend more when we pay with a credit card? Psychological Foundations of Marketing considers the impact of psychology on marketing practice and research, and highlights the applied aspects of psychological research in the marketplace. This book presents an introduction to both areas, and provides a survey of the various contributions that psychology has made to the field of marketing. Each chapter considers a key topic within psychology, outlines the main theories, and presents various practical applications of the research. Topics covered include: Motivation: The human needs at the root of many consumer behaviors and marketing decisions. Perception: The nature of perceptual selection, attention and organization and how these perceptual processes relate to the evolving marketing landscape. Decision making: How and under what circumstances it is possible to predict consumer choices, attitudes and persuasion? Personality and lifestyle: How insight into consumer personality can be used to formulate marketing plans. Social behavior: The powerful role of social influence on consumption. This book will be of great interest to a diverse audience of academics, students and professionals, and will be essential reading for courses in marketing, psychology, consumer behavior and advertising.
Author : Bianca Bosker
Publisher : Penguin
ISBN 13 : 0698195906
Total Pages : 353 pages
Book Rating : 4.6/5 (981 download)
Download or read book Cork Dork written by Bianca Bosker and published by Penguin. This book was released on 2017-03-28 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: INSTANT NEW YORK TIMES BESTSELLER AND A NEW YORK TIMES CRITICS' PICK “Thrilling . . . [told] with gonzo élan . . . When the sommelier and blogger Madeline Puckette writes that this book is the Kitchen Confidential of the wine world, she’s not wrong, though Bill Buford’s Heat is probably a shade closer.” —Jennifer Senior, The New York Times Professional journalist and amateur drinker Bianca Bosker didn’t know much about wine—until she discovered an alternate universe where taste reigns supreme, a world of elite sommeliers who dedicate their lives to the pursuit of flavor. Astounded by their fervor and seemingly superhuman sensory powers, she set out to uncover what drove their obsession, and whether she, too, could become a “cork dork.” With boundless curiosity, humor, and a healthy dose of skepticism, Bosker takes the reader inside underground tasting groups, exclusive New York City restaurants, California mass-market wine factories, and even a neuroscientist’s fMRI machine as she attempts to answer the most nagging question of all: what’s the big deal about wine? What she learns will change the way you drink wine—and, perhaps, the way you live—forever. “Think: Eat, Pray, Love meets Somm.” —theSkimm “As informative as it is, well, intoxicating.” —Fortune
Author : George Gmelch
Publisher :
ISBN 13 :
Total Pages : 316 pages
Book Rating : 4.:/5 (31 download)
Download or read book Tasting the Good Life written by George Gmelch and published by . This book was released on 2011 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: While anthropologists often have been accused of failing to "study up," this book turns an anthropological lens on an elite activity - wine tasting. Five million people a year, from the US and abroad, travel to California's Napa Valley to experience the "good life": to taste fine wines, eat fine food, and immerse themselves in other sophisticated pleasures while surrounded by bucolic beauty. Written in a highly readable style by anthropologists George and Sharon Gmelch, Tasting the Good Life examines who wine tourists are and what the "tasting" experience is all about. It also examines the growth of wine tourism in the valley and the impact it is having on the landscape and the lives of the people who live there. In addition to the authors' own analysis, they present the personal narratives of 17 people who work in Napa tourism -- from winemaker to vineyard manager, from celebrity chef to wait staff, from hot air balloonist to masseuse. Their stories provide unexpected and entertaining insights into this new form of tourism, the people who engage in it, its impact on a now iconic place, and American consumer culture in the 21st century.
Author :
Publisher :
ISBN 13 :
Total Pages : 614 pages
Book Rating : 4.:/5 (2 download)
Download or read book English Mechanics and the World of Science written by and published by . This book was released on 1886 with total page 614 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert Krasner
Publisher : Jones & Bartlett Learning
ISBN 13 : 076375689X
Total Pages : 497 pages
Book Rating : 4.7/5 (637 download)
Download or read book The Microbial Challenge written by Robert Krasner and published by Jones & Bartlett Learning. This book was released on 2010-03-10 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether we realize it or not, microbes play an ever-present role in our daily lives. Foodborne infections, epidemics, and pandemics are frequently headline news. The Microbial Challenge: Science, Disease, and Public Health, Second Edition, presents a fascinating look at human-microbe interactions and examines the disease producers while discussing how, with knowledge-based preparation, we can live in harmony with microbes. It also discusses the ways in which beneficial microbes are involved in the cycles of nature and in the food industry, and how they are used as research tools. Ideal for undergraduate non-science majors and allied and public health students, this unique text is a hybrid of microbiology and public health and includes material on prions, helminths (worms), biological warfare and terrorism, antibiotic resistance, the global impact of microbial diseases, and immunization. The text helps students better understand the biology of the microbial world and the societal factors that are both the cause and consequences of microbial disease. With up-to-date content, current information on health organizations, including the CDC and WHO, and a new chapter on bacterial genetics, The Microbial Challenge provides a gripping account of the burden of microbial diseases throughout the world.
Author : Brian St. Pierre
Publisher : Chronicle Books
ISBN 13 : 0811878198
Total Pages : 68 pages
Book Rating : 4.8/5 (118 download)
Download or read book A Perfect Glass of Wine written by Brian St. Pierre and published by Chronicle Books. This book was released on 2014-03-18 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: A down-to-earth, entertaining approach to the art of drinking wine—full of suggestions and advice—from the acclaimed wine writer. Many people see the enjoyment of wine as an intimidating and complicated matter, requiring a mastery of arcane rules and rituals. In fact, there’s no more to it than putting each wine to the ultimate test: Does it taste good? Wine writer Brian St. Pierre’s book begins by introducing the basic flavors of the several grape varieties used in making wines around the world. Once those are understood, all the rest flows smoothly—what distinguishes the colors and types, how to match wine with food, how to store and serve it, and even how much to spend on a bottle. St. Pierre’s sensible approach combined with stunning photographs and elegant maps of the world’s great wine-growing regions make this the perfect no-nonsense guide or lovely gift for anyone who wants to learn to understand, appreciate, and, above all, fully enjoy the fruit of the vine. “A more accessible and less daunting introduction . . . The lavish color photographs by San Francisco photographer Deborah Jones are probably more beautiful than useful, but the writing is reassuringly free of jargon and will probably encourage the timid to approach some wines, such as Italian and Rhȏne varietals, that they may have been unsure about.” —San Jose Mercury News “The only difficulty with the book may be where to keep it—it’s informative enough to use in the kitchen, entertaining enough to keep by your bedside, and attractive enough to display on your coffee table.” —Appelation
Author : Christina Perozzi
Publisher : Penguin
ISBN 13 : 1101149221
Total Pages : 337 pages
Book Rating : 4.1/5 (11 download)
Download or read book The Naked Pint written by Christina Perozzi and published by Penguin. This book was released on 2009-11-03 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Read Christina Perozzi and Hallie Beaune's posts on the Penguin Blog. Move over, Merlot. Craft beer has finally found a place at the fine dining table. Renowned beer sommeliers Hallie Beaune and Christina Perozzi offer a down-to-earth guide to craft and artisanal brews that celebrates beer for what it truly is: sophisticated, complex, and flavorful. Beaune and Perozzi cover everything from beer basics to the science behind beer, food and beer pairings, home brewing, and tips for perfecting one’s palate. This edgy, no-nonsense guide exposes hidden truths, debunks every misconception, and reveals the power that comes with knowing an ale from a lager.
Author :
Publisher :
ISBN 13 :
Total Pages : 338 pages
Book Rating : 4.3/5 (243 download)
Download or read book Merck's Market Report and Pharmaceutical Journal written by and published by . This book was released on 1893 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Steven Kolpan
Publisher : Houghton Mifflin Harcourt
ISBN 13 : 0544334620
Total Pages : 389 pages
Book Rating : 4.5/5 (443 download)
Download or read book WineWise written by Steven Kolpan and published by Houghton Mifflin Harcourt. This book was released on 2014 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new, revised and updated edition of the James Beard award-winning guide to wine from The Culinary Institute of America.
Author : Barb Stuckey
Publisher : Simon and Schuster
ISBN 13 : 1439190739
Total Pages : 418 pages
Book Rating : 4.4/5 (391 download)
Download or read book Taste What You're Missing written by Barb Stuckey and published by Simon and Schuster. This book was released on 2012-03-13 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The science of taste and how to improve your sense of taste so that you get the most out of every bite"--
Author : Jessica Easto
Publisher : Agate Publishing
ISBN 13 : 1572848790
Total Pages : 165 pages
Book Rating : 4.5/5 (728 download)
Download or read book How to Taste Coffee written by Jessica Easto and published by Agate Publishing. This book was released on 2023-10-31 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Home coffee-making authority and author of Craft Coffee: A Manual introduces you to the wide world of coffee flavor Have you ever purchased coffee based on delectable flavor notes—strawberry jam, milk chocolate, hazelnut—only to find none of it in your cup? It’s a common experience among coffee lovers. These days, high-quality coffee can taste all kinds of ways, thanks to roasting techniques that help draw out the qualities of the bean. In addition to that characteristic coffee taste, you really can find hints of fruit, chocolate, and nuts in your cup—all it takes is a little knowledge, a little practice, and the ability to slow down and savor. That’s where How to Taste Coffee comes in. With the same accessible, no-shame approach she took in Craft Coffee, bestselling author Jessica Easto explains why flavor notes are not always as straightforward with coffee as they are with other beverages, such as wine, beer, and spirits. You’ll learn how our senses perceive coffee, what creates and affects coffee flavor, and how to practice your sensory skills, using the same tools and resources as coffee professionals. With nineteen exercises designed to help you identify and talk about what you’re tasting, you’ll come away with a more developed palate, an improved ability to choose coffee you’re going to love, and a better understanding of the astounding complexity contained within these tiny beans. A must-read for any lover of coffee, How to Taste Coffee inspires readers to taste widely and sip consciously, with more appreciation, more discernment, and a greater sense of wonder.
