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Getting Your Message Right
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Book Synopsis Getting Your Message Right by : Alison Davis
Download or read book Getting Your Message Right written by Alison Davis and published by FT Press. This book was released on 2011-03-08 with total page 10 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the eBook version of the printed book. This Element is an excerpt from The Definitive Guide to HR Communication: Engaging Employees in Benefits, Pay, and Performance (9780137061433) by Alison Davis and Jane Shannon. Available in print and digital formats. Employee communication solutions that work: three easy approaches to successfully framing virtually any message. You’ve just presented to senior management. Your PowerPoint deck was appropriately detailed: 44 slides explaining why the program is needed, how you designed it, and what it contains. Your hard work paid off: Management gave you the go-ahead. Now it’s time to communicate with employees. First step: close that PowerPoint and take out a blank sheet of paper...
Book Synopsis How to Get Your Message Out Fast & Free Using Podcasts by : Kevin Walker
Download or read book How to Get Your Message Out Fast & Free Using Podcasts written by Kevin Walker and published by Atlantic Publishing Company. This book was released on 2011 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is your ultimate goal to have more customers come to your Web site? You can increase your Web site traffic by more than 1,000 percent through the expert execution of podcasts and podcasting. A podcast is a digital media file, including music, data, or video, that is distributed over the Internet using syndication feeds for playback on portable media players such as Apple's iPod and personal computers. You will earn how to master the art and science behind podcasting in a matter of hours. By investing a few dollars you can easily get your message out, increase the number of visitors to your Web site, and significantly increase sales. If you are looking to drive high-quality, targeted traffic to your site, there is no better way than podcasting. The key to success in podcasting is knowing what you are doing and devising a comprehensive and well-crafted marketing plan. This groundbreaking and exhaustively researched new book will provide everything you need to know to help you generate high-volume, high-quality podcasts. In addition, we spent thousands of hours interviewing hundreds of today's most successful podcast masters. This book is a compilation of their secrets and successful ideas. Additionally it gives you hundreds of tips and tricks to drive business to your Web site and increase sales and profits. In this book you will find case studies from companies who have used our techniques and achieved unprecedented success. If you are interested in learning hundreds of hints, tricks, and secrets on how to implement podcasting, develop a cost-effective marketing campaign, and ultimately earn enormous profits, this book is for you.
Book Synopsis Getting Your Message Across by : Dr. Kim S. Pensinger
Download or read book Getting Your Message Across written by Dr. Kim S. Pensinger and published by FriesenPress. This book was released on 2019-08-27 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over forty years of experience ministering cross-culturally, Kim Pensinger presents this “nuts-and-bolts” guide to interpretative communication, or the art of speaking in public through the use of an interpreter. He addresses the theory, preparation, delivery, debrief, challenges, and future of this critical ministry tool in an accessible way. Speaking with an interpreter entails more than a word-for-word translation. We all live in different worlds, and reaching into a new world with the gospel of Christ requires cultural and linguistic sensitivity and understanding. Pastors, preachers, and international speakers will discover a wealth of support and practical resources in Getting Your Message Across and will be inspired to go beyond the boundaries of their own comfort zone. This unique and relevant guide will make a highly-valued travel companion on the mission field and the speaking circuit. An essential addition to every preachers’ bookshelf!
Book Synopsis 3 Word Rebellion by : Michelle A. Mazur
Download or read book 3 Word Rebellion written by Michelle A. Mazur and published by . This book was released on 2019-02-26 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: You've been told you need to find "an idea worth spreading" in order to get your message out there and grow your business. The 3 Word Rebellion offers a surprising twist on this idea:You already have a one-of-a-kind idea inside of you that will not only spread like wildfire, but will also change minds, incite action, and leave a legacy you can be proud of. You just need help excavating it with this innovative messaging framework.e
Book Synopsis Why Conservatives Tell Stories and Liberals Don't by : David M Ricci
Download or read book Why Conservatives Tell Stories and Liberals Don't written by David M Ricci and published by Routledge. This book was released on 2015-12-03 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do conservatives tell stories? Because it helps them win elections and assail liberal policies like health care reform and economic stimulus. "Why" is important, but the "what" and the "how" behind the stories that conservatives tell are equally interesting, and in this new book, David Ricci reveals all. He shows how conservative activists and candidates tell many tales that come together to project a large-scale story; a cultural narrative; a vision of what America is and what it should do to prosper socially, economically, and politically. Liberals, by contrast, tend to look for theories rather than stories, for mathematical explanations rather than theological axioms, for data rather than anecdotes, and for statistics rather than homilies. The difference is paradoxical. Liberals are unlikely to fashion sweeping narratives that capture the public s attention and commitment. Yet conservatives may tell attractive stories like the ones that got us into Iraq that momentarily capture voter support but end up costing the country more than it can afford."
Book Synopsis Getting Started as a Financial Planner by : Jeffrey H. Rattiner
Download or read book Getting Started as a Financial Planner written by Jeffrey H. Rattiner and published by John Wiley and Sons. This book was released on 2010-05-21 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: There has never been more opportunity for financial planners--or more reasons for financial professionals to consider switching the direction of their careers into this lucrative field. Today's planners will cash in on the huge surge of baby boomers preparing for retirement in the decades ahead. And as the number and complexity of investments rises, more individuals will look to financial advisers to help manage their money. In the new paperback edition of this guide, Jeffrey H. Rattiner, a practicing financial planner and educator, provides a complete, systematic, turnkey framework for the aspiring planner to follow. Starting from the key question, "Why do you want to be a financial planner?" the author guides you through the development of an effective infrastructure and client management system for your practice. The many essential concepts are clearly illustrated with examples from practicing professionals. Throughout this handbook, Rattiner provides personal insights on how and why a planner must develop a solid understanding of client needs before building a comprehensive financial plan. Getting Started as a Financial Planner has everything one needs to know—from how to set up a practice and communicate with clients to how to manage investments and market services—in order to launch a career in financial planning and to attain success in this high-growth profession.
Book Synopsis Management Basics a to Z by : Douglas J. West
Download or read book Management Basics a to Z written by Douglas J. West and published by iUniverse. This book was released on 2012-11-05 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Youll never find a book that can provide specific solutions to every managerial problem, but you can prepare yourself by reading Management Basics A to Z. In this guidebook, a longtime manager who rose up the ranks of the Pepsi-Cola Albany Bottling Co. and other companies shares practical advice for aspiring managers, entry-level managers, and others whove had little or no formal training in the art of management. No matter what size company you work for, the advice and strategies in this easy-to-read reference will help you focus on your primary responsibilities hire and fire the right people keep your boss happy read financial statements excel at customer service As a new manager, its critical that you avoid mistakes, exude confidence, and recognize that whoever gave you a chance to manage believes in your ability. That person made it up the corporate ladder, and you can tooand it starts with learning basic management principles, concepts, and philosophies.
Book Synopsis Getting Clients and Keeping Clients for Your Service Business by : M. D. Weems
Download or read book Getting Clients and Keeping Clients for Your Service Business written by M. D. Weems and published by Atlantic Publishing Company. This book was released on 2007-04 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many books are written on how to attract more business for retail stores or new products, but this is the only book written for the small business service provider. Whether you are an attorney, doctor, accountant, consultant, personal trainer, insurance agent, Web or computer consultant, graphic designer, dentist, landscape or pool caretaker, professional cleaner, wedding planner, tree trimmer, caterer, or pet sitter, this book is for you. The truth is unless you keep a steady stream of clients coming through your doors, you will never be as successful as you would really like to be. If you're great at working with clients and you do an excellent job of providing your services, you have the capability to turn your service business into a highly profitable firm, easily. If you are like most small business service providers, getting and keeping new clients is hard work and takes up most of your time. And it is a big challenge. Yet this was not the reason you went into business. You went into business to assist your customers and make a financially rewarding business for yourself. This new book will guide you back to your original goals for going into business while making your life easier. Developing a low-cost proven marketing system doesn't have to be difficult or time consuming. This book details the principles and practices of marketing for the professional service business. In 30 days or less, you will be so successful in attracting all the business you will ever need that you can select the clients you want to serve. This specialized book will demonstrate methodically how to market and promote your services easily, inexpensively, and most important profitably. You will learn how to find new business clients quickly and keep existing ones satisfied by selling client based solutions and services by putting technology and low-cost marketing devices into place that take little or no time on your part. You will learn to develop a marketing plan with hundreds of practical marketing ideas to help successful service providers attract new clients and increase business with existing ones. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company presidentâe(tm)s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.
Book Synopsis Going IT Alone: The Handbook for Freelance and Contract Software Developers by : Leon Brown
Download or read book Going IT Alone: The Handbook for Freelance and Contract Software Developers written by Leon Brown and published by Packt Publishing Ltd. This book was released on 2016-12-05 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: A detailed guide to self-employment for software and web developers—from identifying your target market, through to managing your time, finances, and client behavior About This Book Discover how to make money with software development skills. Learn how to develop a marketing and sales strategy and develop profitable pricing strategies for your software services and products Gain insights through real case studies and insights provided from industry experts Who This Book Is For Going the self employed route in software development offers many opportunities to develop awareness and skills to enhance your career. Whether you are a student currently studying software development or a veteran software developer already in the industry, Going IT Alone provides you with insights you need to avoid the pitfalls of self employment and to succeed with software projects that are profitable and sustainable. What You Will Learn Identify and understand your target market. Propose the value of what your service or product offers. Build a business model that identifies key entities required to make your software business work. Develop marketing a marketing strategy that targets the right customer segments and produces the sales you need to be profitable. Analyze information to make better decisions and understand your business performance. Understand people through observation and use this to your advantage in project management and negotiation. Improve accuracy of estimates for time and costs of your software projects. Understand the relationship between code and the business strategy. Identify software features from a business perspective, allowing you to prioritise must have features from those that are less important to your profitability. Avoid the trap of increasing software development time and costs from features that provide no benefit or sales increase. In Detail No matter whether you are a student or an industry veteran, self employment adds a new dimension of opportunities to “learn and earn”, whether it be on a full-time or part-time basis. Develop the business acumen and understanding of the link between software patterns and business strategy that you need to become a successful and profitable independent software developer. Discover how to apply your software development skills to entrepreneurship. Decide whether you just want to earn or aspire to build the next Facebook. Supported by real world case studies and input from industry experts, the book looks at the business topics you need to understand to become an independent software developer. From the initial steps of identifying how you can make a profit with your software development skills, through to making your first sale and managing your projects, you will learn how to manage each of the major steps involved in becoming a self employed software developer – whether you decide to go freelance, take up contracting or develop your own product. Written specifically for software and web developers, the book identifies how business issues have a direct impact on code patterns used in software projects. Learn how to build your code to support your business model and with safety features to protect against potential threats that may emerge from the changing business environment. Style and approach This book is a detailed guide to self employment for software and web developers , covering major topics from identifying your target market and business model, through to managing your time, finances and client behavior.
Book Synopsis How to Get Your Point Across in 30 Seconds Or Less by : Milo O. Frank
Download or read book How to Get Your Point Across in 30 Seconds Or Less written by Milo O. Frank and published by Simon and Schuster. This book was released on 1987 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to get your listener’s attention, keep her interest, and make your point—all in thirty seconds! Milo Frank, America’s foremost business communications consultant, shows you how to focus your objectives, utilize the “hook” technique, use the secrets of TV and advertising writers, tell terrific anecdotes that make your point, shine in meetings and question-and-answer sessions, and more! These proven techniques give you the edge that successful people share—the art of communicating quickly, precisely, and powerfully!
Book Synopsis Oversubscribed by : Daniel Priestley
Download or read book Oversubscribed written by Daniel Priestley and published by John Wiley & Sons. This book was released on 2015-03-04 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don't fight for customers, let them fight over you! Have you ever queued for a restaurant? Pre-ordered something months in advance? Fought for tickets that sell out in a day? Had a hairdresser with a six-month waiting list? There are people who don't chase clients, clients chase them. In a world of endless choices, why does this happen? Why do people queue up? Why do they pay more? Why will they book months in advance? Why are these people and products in such high demand? And how can you get a slice of that action? In Oversubscribed, entrepreneur and bestselling author Daniel Priestley explains why...and, most importantly, how. This book is a recipe for ensuring demand outstrips supply for your product or service, and you have scores of customers lining up to give you money. Oversubscribed: Shows leaders, marketers, and entrepreneurs how they can get customers queuing up to use their services and products while competitors are forced to fight for business Explains how to become oversubscribed, even in a crowded marketplace Is full of practical tips alongside inspiring examples to alter our mindsets and get us bursting with ideas Is written by a successful entrepreneur who's used these ideas to excel in the ventures he has launched
Book Synopsis Communicating to Advance the Public's Health by : Institute of Medicine
Download or read book Communicating to Advance the Public's Health written by Institute of Medicine and published by National Academies Press. This book was released on 2015-12-02 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Institute of Medicine's Roundtable on Population Health Improvement brings together individuals and organizations that represent different sectors in a dialogue about what is needed to improve population health. On September 22, 2014, the roundtable held a workshop to discuss some of the science of health communication, audiences, and messaging, and to explore what it will take to generate widespread awareness, acceptance, and action to improve health, including through the entertainment media, the news media, and social media. This report summarizes the presentations and discussion of the workshop.
Book Synopsis Artificial Intelligence for Marketing by : Jim Sterne
Download or read book Artificial Intelligence for Marketing written by Jim Sterne and published by John Wiley & Sons. This book was released on 2017-08-02 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist—but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have become table stakes in modern marketing, but the field is ever-evolving with data scientists continually developing new algorithms—where does that leave you? How can marketers use the latest data science developments to their advantage? This book walks you through the "need-to-know" aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way. Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you: Speak intelligently about Artificial Intelligence and its advantages in marketing Understand how marketers without a Data Science degree can make use of machine learning technology Collaborate with data scientists as a subject matter expert to help develop focused-use applications Help your company gain a competitive advantage by leveraging leading-edge technology in marketing Marketing and data science are two fast-moving, turbulent spheres that often intersect; that intersection is where marketing professionals pick up the tools and methods to move their company forward. Artificial Intelligence and Machine Learning provide a data-driven basis for more robust and intensely-targeted marketing strategies—and companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve.
Book Synopsis Public Health Communication by : Parvanta
Download or read book Public Health Communication written by Parvanta and published by Jones & Bartlett Learning. This book was released on 2017-03-21 with total page 554 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to public health communication / Claudia Parvanta -- Population health : a primer / Patrick L. Remington -- A public health communication planning framework / Claudia Parvanta -- How to communicate about data / David E. Nelson -- Understanding and reporting the science / David E. Nelson -- Communicating for policy and advocacy / Claudia Parvanta -- Health literacy and clear health communication / Erika M. Hedden -- Behavior change communication : theories, models and practice strategies / Claudia Parvanta -- Formative research / Claudia Parvanta -- Media vehicles, platforms and channels / Claudia Parvanta -- Implementating a communication intervention / Claudia Parvanta -- Evaluating a health communication program / May Grabbe Kennedy and Jonathan DeShazo -- Clinician-client communication / Richard N. Harner -- The role of communication in cancer prevention and care / Wen-ying Sylvia Chou, Danielle Blanch-Hartigan, Chan Le Thai -- Crisis and emergency risk communication : a primer / David W. Cragin and Claudia Parvanta -- Health communication in resource-poor countries / Carmen Cronin and Suruchi Sood
Book Synopsis How to Write Effective Business English by : Fiona Talbot
Download or read book How to Write Effective Business English written by Fiona Talbot and published by Kogan Page Publishers. This book was released on 2009-09-03 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Write Effective Business English gives guidance to both native and non-native English speakers on how to express yourself clearly and concisely. With case studies and real-life examples that demonstrate how English is used internationally in business, and full of ideas to help you get your communications right first time, How to Write Effective Business English sets the scene for describing the benefits of good Business English, ideal for multinational companies where communication is a priority. For native English speakers, it may mean un-learning things you were taught at school and learning how to save time by getting to the point more quickly in emails; for elementary to immediate English speakers, it focuses on the areas that are easy to get wrong. How to Write Effective Business English draws on the author's wealth of experience, using real-life international business scenarios to develop your skills and provide you with some answers that even your boss might not know. You will learn a system to help you quickly and easily write emails, letters, CVs and more. Featuring sections on punctuation and grammar, and checklists to help you assess how you are getting on before moving on to the next stage, How to Write Business English has been praised by both native and non-native writers of English as an indispensable resource.
Book Synopsis Finding the Right Message by : Jennifer Havice
Download or read book Finding the Right Message written by Jennifer Havice and published by Make Mention. This book was released on 2020-06-30 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Imagine if you could connect with your website visitors the moment they landed on your website. They understood exactly what kind of value your product or solution provided. And they were eager to join your email list, start your free trial, or hit the buy button. What would that mean to your business? Jen Havice, messaging strategist and customer-driven copywriter, walks you through how to ask the right questions to learn what makes your customers tick so you can produce copy your visitors can't resist. Filled with examples, templates, and case studies, Finding the Right Message is both practical and timely. You'll get a process for determining what messages your customers need to see along with field-tested ways of improving your copy.A few of the lessons you'll learn in this step-by-step guide are: The Six Key Elements of Customer-Driven MessagingWhat questions to ask in surveys and interviews and the ones to avoidHow to do customer research without the customersHow to analyze your voice of customer research findings and apply them directly to your copyHow to tie your features to the benefits your customers care most about Finally, you can say goodbye to guessing which messages will turn your prospects into customers and hello to high-performing copy that practically writes itself.
Book Synopsis Start Your Own Business 2013 by : startups.co.uk Startups.co.uk
Download or read book Start Your Own Business 2013 written by startups.co.uk Startups.co.uk and published by Crimson Publishing. This book was released on 2012-12-07 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book: Brought to you by the UK's leading small business website Startups.co.uk." Need a hand to get your business up and running? If you're looking for a practical guide to help you start a business, Start Your Own Business 2013,is the book for you. Covering each stage of starting up - from evaluating your business idea to marketing your product or service - this annually updated handbook includes the latest information on support and legal regulations for small businesses, plus advice on taking advantage of today's economic conditions. Whether you're looking to start up a cleaning business, set up as a freelancer, go into property development or start an eBay venture, you'll uncover the expert advice you need to succeed. Inside you'll find practical pointers and first-hand business insight from successful start-ups and top entrepreneurs including easyjet's Stelios and Betfair's Andrew Black. Find out how to: Turn an idea into a viable business Write an effective business plan Raise finance for your start-up Deal with regulations and laws Price products or services competitively Find and retain customers Market your business on a budget Hire the best employees . Other books in the Startups.co.uk series: Books on the following subjects are available from the Startups.co.uk series: Startups: Online Business, Startups: Bright Marketing, Startups: How to Start a Successful Business.
