Get Your Emails Delivered

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Author :
Publisher : Barb Drozdowich
ISBN 13 : 1988821320
Total Pages : 89 pages
Book Rating : 4.9/5 (888 download)

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Book Synopsis Get Your Emails Delivered by : Barb Drozdowich

Download or read book Get Your Emails Delivered written by Barb Drozdowich and published by Barb Drozdowich. This book was released on 2019-09-23 with total page 89 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you struggle to understand how to communicate with readers effectively and efficiently? Are you frustrated by newsletters not being delivered? Do you feel like you are shouting into the void and no one is listening? Author Consultant Barb Drozdowich, turns her sights to explaining email deliverability in this down-to-earth book. She tackles the topics that many experts gloss over and takes them to level that anyone can understand. Get Your Emails Delivered attacks subjects such as: What are Spam filters and firewalls and why should you care? How to troubleshoot deliverability issues so you can reach more readers How can you increase reader engagement with your newsletter Get Your Emails Delivered is a part of a 3-book box set entitled The Complete Mailing List Toolkit. This box set takes a holistic approach to the subject of communicating with readers. Pick up this book and let Barb share her extensive knowledge of communicating with readers with you. Let this book make a difference in your understanding today!

The Constant Contact Guide to Email Marketing

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470503416
Total Pages : 230 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis The Constant Contact Guide to Email Marketing by : Eric Groves

Download or read book The Constant Contact Guide to Email Marketing written by Eric Groves and published by John Wiley & Sons. This book was released on 2009-09-22 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: The leading email marketing firm shows you how to create high-impact, low-cost campaigns Email marketing is an incredibly cost-effective way to establish and build relationships that drive business success. But, it can also be a challenge because the inbox is a hostile environment. Whether your email is noteworthy—or an annoying waste of your customer's time—depends on your ability to stick to stick the fundamentals of good marketing and authentic relationship building. The Constant Contact Guide to Email Marketing presents best practices and relationship-building principles from America’s leading email marketing firm. With over 280,000 small business and non-profit clients, Constant Contact is constantly testing and learning what works and what doesn't, and it's all here. There's no other email guide on the market that provides this level of comprehensive, practical guidance. Whether you're starting your own small business or need to grow on a shoestring budget, this book will get you up to speed fast. Learn about: Ten email pitfalls that will get your business into trouble Ten things your customers expect you to do The "soft" benefits of email marketing Using email in combination with other marketing efforts How four types of permissions can make or break your strategy Building an email list that is valuable and effective Creating valuable content Choosing an effective, professional email format Ensuring your emails are delivered, opened, and read With The Constant Contact Guide to Email Marketing, you'll learn to avoid the common mistakes of email marketing, give your customers content they love, and combine an effective email marketing strategy with your traditional marketing efforts—giving you way more bang for your marketing buck.

Email Deliverability Explained

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Author :
Publisher :
ISBN 13 : 9781521332252
Total Pages : 109 pages
Book Rating : 4.3/5 (322 download)

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Book Synopsis Email Deliverability Explained by : Ken O'Driscoll

Download or read book Email Deliverability Explained written by Ken O'Driscoll and published by . This book was released on 2017-05-29 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you struggle to get emails to consistently reach inboxes? Are you trying to work out why your email suddenly stopped being delivered? Do you understand how modern email anti-fraud and anti-spam measures work?Professional email deliverability consultant Ken O'Driscoll explains how organisations can achieve consistently high rates of email deliverability, and outlines the wide-ranging factors which can cause challenges. In this book you will learn:* The techniques mailbox providers use to evaluate email senders;* How to avoid the common mistakes which cause deliverability problems;* The anti-fraud mechanisms which all senders need to understand;* How to manage your sending reputation so you are not mistaken for a spammer;* The current best practices for achieving a high rate of email deliverability.Never before has every aspect of email deliverability been explained in one book.If you need to understand email deliverability, this book is for you.

The Email Marketing Playbook - New Strategies to Get Your Emails Noticed

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Author :
Publisher : Adella Pasos
ISBN 13 : 1648584780
Total Pages : 38 pages
Book Rating : 4.6/5 (485 download)

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Book Synopsis The Email Marketing Playbook - New Strategies to Get Your Emails Noticed by : Adella Pasos

Download or read book The Email Marketing Playbook - New Strategies to Get Your Emails Noticed written by Adella Pasos and published by Adella Pasos. This book was released on 2020-08-13 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you interested in learning how email marketing can improve your business and profits? If, YES, The email marketing playbook is a strategic guide that explains how to get started in email marketing, ways to generate a large list of prospects and the best types of email tactics to use so you can start making money today. If you want to learn everything you’ll ever need to know about email marketing, this is the book for you! What is inside of this book? >> Email Marketing Basics Best Practices for Email Marketing How to Choose an Email Marketing Provider Reasons to A/B split test campaigns Steps to Creating Highly Optimized Campaigns >> List Building Ideas The Most Effective Ways to Increase Subscribers Email content that actually gets opened Exactly What to Say in Email To Get People to Buy >> Key Metrics & How to Interpret Data Creating Your First Email Campaign List of Powerful Subject Lines The Top Email Marketing Performance KPI's Ways to Automate Email Marketing for Sales List of Ways to Make Money from an Email List Over 15 Email Marketing Resources with Links FAQ's on Email Marketing and Getting Started

Email Marketing Best Practices: 100 Delivery No No's

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Author :
Publisher : Debra Ellis
ISBN 13 :
Total Pages : 14 pages
Book Rating : 4./5 ( download)

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Book Synopsis Email Marketing Best Practices: 100 Delivery No No's by :

Download or read book Email Marketing Best Practices: 100 Delivery No No's written by and published by Debra Ellis. This book was released on with total page 14 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Evaluation of Some SMTP Testing, SSL Checkers, Email Delivery, Email Forwarding and WP Email Tools

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Author :
Publisher : BookRix
ISBN 13 : 3755445921
Total Pages : 151 pages
Book Rating : 4.7/5 (554 download)

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Book Synopsis Evaluation of Some SMTP Testing, SSL Checkers, Email Delivery, Email Forwarding and WP Email Tools by : Dr. Hedaya Alasooly

Download or read book Evaluation of Some SMTP Testing, SSL Checkers, Email Delivery, Email Forwarding and WP Email Tools written by Dr. Hedaya Alasooly and published by BookRix. This book was released on 2023-07-02 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: Simple Mail Transfer Protocol (SMTP) is a set of rules used while sending emails. Usually, this protocol is associated with IMAP or POP3. However, SMTP is utilized to deliver messages, while POP3 and IMAP are utilized to receive them. The SMTP testing tool identifies issues with email security in your server that can hinder your email delivery. It checks the health status of your outgoing email server and notifies you about the detected problems, such as connectivity issues, and how to tackle them. An SMTP test tool can identify SMTP server issues and troubleshoot them to keep your email secure and safe. The SSL Checker tool can verify that the SSL Certificate on your web server is properly installed and trusted. Cloudflare, Inc. is an American company that provides content delivery network services, cloud cybersecurity, DDoS mitigation, and ICANN-accredited domain registration services. Registration of international domains can be done through NIC.UA website. Mailtrap.io is Email Delivery Platform for individuals and businesses to test, send and control email infrastructure in one place. Infinityfree.com provide free website hosting with PHP and MySQL and no Ads in your website. The book consists from the following sections: 1. Types of DNS Records. 2. SSL and TLS Certificates: 3. Replacing the Default FortiMail Certificate: 4. Header Analysis: 5. Some Tools for Email Verification. 6. Evaluation of Some SMPT Testing Tools. 7. Microsoft Remote Connectivity Analyzer. 8. Creating Free Domain in nic.ua and Linking it to Cloudflare.com. 9. Mailtrap.io Email Delivery Platform. 10. Sending Emails Using Windows Power Shell. 11. Free Web Hosting from infinityfree.com. 12. Installing Different Types of Plugins Related to Mail on the WordPress Website. 13. Setting Up a Business Email and Email Forwarding Through Improvmx.com. 14. SSL Certificates Checkers. 15. References.

Mastering Email Marketing

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Author :
Publisher : Mamba Press
ISBN 13 :
Total Pages : 59 pages
Book Rating : 4./5 ( download)

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Book Synopsis Mastering Email Marketing by : William Jones

Download or read book Mastering Email Marketing written by William Jones and published by Mamba Press. This book was released on with total page 59 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's digital age, email marketing remains one of the most effective and cost-efficient ways to connect with your audience, nurture customer relationships, and drive business growth. However, with the evolving landscape of email marketing, it's crucial to stay updated on the latest strategies, best practices, and emerging trends to maximize the impact of your campaigns. Mastering Email Marketing is a comprehensive guide that equips marketers, entrepreneurs, and business professionals with the knowledge and tools to excel in their email marketing efforts. From building a solid foundation to implementing advanced tactics, this book covers every aspect of email marketing, ensuring you have the expertise to craft compelling emails, deliver personalized experiences, and achieve measurable results. Inside this book, you'll find: - An introduction to email marketing and its importance in today's digital ecosystem. - Strategies for building and growing an engaged email list. - Best practices for email design, copywriting, and creating captivating calls-to-action. - Techniques for effective email segmentation and personalization to deliver targeted content. - Tips for optimizing email deliverability and overcoming common challenges. - Insightful case studies and success stories from real-world businesses. - Guidance on leveraging automation and advanced analytics to enhance campaign performance. - Future trends and emerging technologies shaping the future of email marketing. Whether you're a seasoned marketer or just starting your journey, Mastering Email Marketing provides practical guidance, actionable insights, and proven strategies to elevate your email marketing game. With this book as your companion, you'll have the expertise and confidence to create impactful email campaigns, engage your audience, and achieve your marketing goals. Get ready to unlock the full potential of email marketing and pave the way for long-term success.

Every Landlord's Legal Guide

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Author :
Publisher : Nolo
ISBN 13 : 1413329764
Total Pages : 545 pages
Book Rating : 4.4/5 (133 download)

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Book Synopsis Every Landlord's Legal Guide by : Marcia Stewart

Download or read book Every Landlord's Legal Guide written by Marcia Stewart and published by Nolo. This book was released on 2022-05-31 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: The legal forms and state rules every landlord and property manager needs To keep up with the law and make money as a residential landlord, you need a guide you can trust: Every Landlord's Legal Guide. From move-in to move-out, here’s help with legal, financial, and day-to-day issues. You’ll avoid hassles and headaches―not to mention legal fees and lawsuits. Use this top-selling book to: screen and choose tenants prepare leases and rental agreements avoid discrimination, invasion of privacy, personal injury, and other lawsuits hire a property manager keep up with repairs and maintenance make security deposit deductions handle broken leases learn how to terminate a tenancy for nonpayment of rent or other lease violations restrict tenants from renting their place on Airbnb, and deal with bedbugs, mold, and lead hazards. The 16th edition is completely revised to provide your state’s current laws, covering deposits, rent, entry, termination, late rent notices, and more. Comes With Access to Free Downloadable Forms: includes access to more than 30 essential legal forms including a lease and rental agreement, rental application, notice of entry, tenant repair request, security deposit itemization, property manager agreement, and more. IMPORTANT NOTE: You DO NOT have to pay more to use the downloadable forms—please see Appendix B in the book for the link to and instructions for using the downloadable forms that come with the book.

Deliverability Inferno

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Author :
Publisher :
ISBN 13 : 9780999880104
Total Pages : 108 pages
Book Rating : 4.8/5 (81 download)

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Book Synopsis Deliverability Inferno by : Chris Arrendale

Download or read book Deliverability Inferno written by Chris Arrendale and published by . This book was released on 2018-03-05 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: Getting emails to the Inbox has long been the goal of every email marketer. Emails in the junk folder are never seen and get no resullts. Deliverability Inferno shows marketers how to navigate the challenging journey to their recipient's Inbox. This book will help you understand and master email deliverability, content, lists, bounces, and more.

Email Secrets (What Gmail Doesn't Want You To Know)

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Author :
Publisher : ARX Reads
ISBN 13 :
Total Pages : 35 pages
Book Rating : 4./5 ( download)

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Book Synopsis Email Secrets (What Gmail Doesn't Want You To Know) by : ARX Reads

Download or read book Email Secrets (What Gmail Doesn't Want You To Know) written by ARX Reads and published by ARX Reads. This book was released on with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt: How To Increase Engagement & Run A Successful Email Marketing Campaign… See How To... Understand How Gmail Works... Get High-Quality Leads... Improve Your Email List Through List Exhaustion & Cleaning... Implement Effective Deliverability In Your Emails… Micro-Target Your Email List For Best Results... Improve Your Open & Click Rates... Leverage The Power Of Behavioral-Based Automation For Sustained Email Success... Get A 90% Open-Rate - Retargeting Automation... So You Can: Effectively Communicate & Build A Relationship With Your Subscribers Vastly Improve Your Email Deliverability & Get A Higher Open + Click-Rate Get Your Emails To The Primary Tab Even If They Are Promotional A 10-Part Online Course! Learn More About Gmail & It’s Secrets For Increased Engagement. Personalize Your Emails To Avoid The Promotions Or Spam Tabs. This Free 10-Part Bootcamp Shows You How.

The Complete Mailing List Toolkit

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Author :
Publisher : Barb Drozdowich
ISBN 13 : 1988821355
Total Pages : 156 pages
Book Rating : 4.9/5 (888 download)

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Book Synopsis The Complete Mailing List Toolkit by : Barb Drozdowich

Download or read book The Complete Mailing List Toolkit written by Barb Drozdowich and published by Barb Drozdowich. This book was released on 2019-09-22 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looking for a comprehensive book on Mailing Lists & Newsletters in language you can understand? Tired of wasting your time with books that promise, but fail to deliver details you can put to immediate use? The Complete Mailing List Toolkit is for you! Email marketing is not dead as many claim. It is, in fact, the best possible strategy for connecting with readers. This book, aimed at beginner to intermediate authors, will help you get a better grasp on building a stronger foundation of knowledge, from attracting new subscribers to your mailing list to sending them information they are interested in. Author trainer Barb Drozdowich started teaching in 1986 and has spent decades breaking down technical information for non-technical people. Her books are well researched and not just a recitation of what might “work” based on personal opinion. Barb delves into the advice of leading industry experts and translates all this information into a book that is easy to read! The Complete Mailing List Toolkit will teach: How to overcome stumbling blocks and get more readers to join your mailing list How to tailor your message to meet the needs of your individual audience How to create attractive newsletters your readers will eagerly anticipate How to troubleshoot deliverability issues so you can reach more readers Why quality engagement matters more than subscriber quantity, and much more! The Complete Mailing List Toolkit is your how-to guide for mastering email outreach and connecting with more readers. If you like practical solutions, down-to-earth explanations, and empowering guidance from an industry expert, the you’ll love Barb Drozdowich’s easy-to-follow book. Pick up a copy today!

Office 2019 All-in-One For Dummies

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119513316
Total Pages : 816 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis Office 2019 All-in-One For Dummies by : Peter Weverka

Download or read book Office 2019 All-in-One For Dummies written by Peter Weverka and published by John Wiley & Sons. This book was released on 2018-10-10 with total page 816 pages. Available in PDF, EPUB and Kindle. Book excerpt: One book that does the work of nine Knowing your way around Microsoft Office requires you to be part mathematician, part storyteller, and part graphic designer—with some scheduling wizard and database architect sprinkled in. So what do you do if these talents don't come naturally to you? Fear not! Office 2019 All-in-One For Dummies fills in the gaps and helps you create easy-to-read Word documents, smash numbers in Excel, tell your tale with PowerPoint, and keep it all organized with Outlook. With additional books covering Access, OneNote, and common Office tasks, this is the only Office book you need on your shelf. Get insight into tools common to all Office applications Find full coverage of Word, Excel, PowerPoint, Outlook, and Access Benefit from updated information based on the newest software release Discover the tricks Office pros use to enhance efficiency If you need to make sense of Office 2019and don’t have time to waste, this is the all-in-one reference you’ll want to keep close by!

Ask a Manager

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Author :
Publisher : Ballantine Books
ISBN 13 : 0399181822
Total Pages : 304 pages
Book Rating : 4.3/5 (991 download)

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Book Synopsis Ask a Manager by : Alison Green

Download or read book Ask a Manager written by Alison Green and published by Ballantine Books. This book was released on 2018-05-01 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together

Inbox: Learn how to create & send effective email marketing campaigns.

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Author :
Publisher : Lulu.com
ISBN 13 : 1471724093
Total Pages : 117 pages
Book Rating : 4.4/5 (717 download)

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Book Synopsis Inbox: Learn how to create & send effective email marketing campaigns. by : Dhugal Dennison

Download or read book Inbox: Learn how to create & send effective email marketing campaigns. written by Dhugal Dennison and published by Lulu.com. This book was released on 2012-05-16 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: Email is more relevant today than it has ever been. With over 3.6 billion email accounts and a higher return on investment than any other marketing medium; isn't it time you discovered the power of email marketing? This short book guides you through the basics of how to use email as an effective marketing tool by delving into the murky facts and stats to bring you a conclusive answer to: When time of day is best to send my campaigns? Should I use images, HTML or simple plain text? What words should I use and not use? What do I need to check before I send my campaign? Should I buy or build email list DATA? Plus, much more..

Email Marketing Machine

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Author :
Publisher :
ISBN 13 : 9781910085554
Total Pages : 102 pages
Book Rating : 4.0/5 (855 download)

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Book Synopsis Email Marketing Machine by : Leo Thomas

Download or read book Email Marketing Machine written by Leo Thomas and published by . This book was released on 2014-11-28 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: Email Marketing Machine (book) The aim of this book is to make you a email marketing master who produce results you could have only dreamt of before. Why Me and Why Read THIS Book? I have sent millions of 'permission based / double opt-in' emails and generated millions in sales as a result. This book may not be as long as some books on email marketing. Please don't judge the book by the length. I just wanted to give you quality information that I know works and is highly effective... but in a compact format. One that is easy to follow and allows you to put into practice all the techniques and strategies you'll discover without all the fluff and padding. Email marketing is a crucial part of any business and done effectively is highly profitable. There are a few techniques that you can use now to make every one of your email campaigns far more effective and generate more impressive results. I've learnt the majority of these techniques the hard way through trial and error. I've been using email marketingsince 2000 and built lists into the tens of thousands of subscribersin very, very narrow markets. The good news for you is it can be done easier today than at anytime before. The softwareis better and easier to use. There has been more research on what works the best and I want to reveal it all to you so you can develop a highly effective email marketingmachine that deliveries the results you want.Inside this book you'll discover everything you need to know includingThe best times of day to send email marketingThe days of the week that will generate the best results (and the days to avoid)Subject lines that increase open ratesHighly effective email ideas for different types of customerCleaver ways to increase the number of targeted subscribers you receivePopular and under the radar software that you can useWhat you MUST avoid to ensure your emails are deliveredAvoiding Googles promotion filterMy favourite method of increasing subscribersWays to improve your conversion rateProduce better emails using these tacticsWhen to use specific types of emailWhat to do straight after someone subscribes (and it's probably not what you think) And lots, lots more... The aim of this book is to make you an email marketingmaster and help you produce results you could have only dreamed of before. You can make a lot of money using email marketingeffectively and here's how...See what others are saying... "Amazing techniques and strategies" L. Reynolds "Wonderful ideas and proven examples" R. Hamilton "Simply methods that work and gives results" B. WilsonAdd To Cart Now You may already know a huge amount about email marketing but just one or two new tips could be worth thousands in extra sales. If you are just starting out then this book is a must. Scroll to the top and click the 'Add To Cart' button' now"

80/20 Sales and Marketing

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Author :
Publisher : Entrepreneur Press
ISBN 13 : 1599185059
Total Pages : 258 pages
Book Rating : 4.5/5 (991 download)

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Book Synopsis 80/20 Sales and Marketing by : Perry Marshall

Download or read book 80/20 Sales and Marketing written by Perry Marshall and published by Entrepreneur Press. This book was released on 2013-08-13 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketer Perry Marshall converts the widely known 80/20 principle into a master framework that multiplies the power of everything you do in sales and marketing and makes scary-accurate predictions. It's the ultimate secret to selling more while working less.Guided by famed marketing consultant and best-selling author Perry Marshall, sales and marketing professionals save 80 percent of their time and money by zeroing in on the right 20 percent of their market - then apply 80/202 and 80/203 to gain 10X, even 100X the success. With a powerful 80/20 software tool (online, included with the book), sellers and marketers uncover how to slash time-wasters; advertise to hyper-responsive buyers and avoid tire-kickers; gain coveted positions on search engines; differentiate themselves from competitors and gain esteem in their marketplace. With the included tools they'll see exactly how much money they're leaving on the table, and how to put it back in their pockets. Sellers will identify untapped markets, high-profit opportunities and incremental improvements, gaining time and greater profit potential. Supported by online tools from Marshall, including The 80/20 Power Curve, a tool that helps you see invisible money, and a Marketing DNA Test, a personal assessment that zeroes in on one's natural selling assets, this timeless guide promises to change the game for seasoned and novice marketers and sellers.

Neither Snow Nor Rain

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Author :
Publisher : Open Road + Grove/Atlantic
ISBN 13 : 0802189970
Total Pages : 381 pages
Book Rating : 4.8/5 (21 download)

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Book Synopsis Neither Snow Nor Rain by : Devin Leonard

Download or read book Neither Snow Nor Rain written by Devin Leonard and published by Open Road + Grove/Atlantic. This book was released on 2016-05-03 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: “[The] book makes you care what happens to its main protagonist, the U.S. Postal Service itself. And, as such, it leaves you at the end in suspense.” —USA Today Founded by Benjamin Franklin, the United States Postal Service was the information network that bound far-flung Americans together, and yet, it is slowly vanishing. Critics say it is slow and archaic. Mail volume is down. The workforce is shrinking. Post offices are closing. In Neither Snow Nor Rain, journalist Devin Leonard tackles the fascinating, centuries-long history of the USPS, from the first letter carriers through Franklin’s days, when postmasters worked out of their homes and post roads cut new paths through the wilderness. Under Andrew Jackson, the post office was molded into a vast patronage machine, and by the 1870s, over seventy percent of federal employees were postal workers. As the country boomed, USPS aggressively developed new technology, from mobile post offices on railroads and airmail service to mechanical sorting machines and optical character readers. Neither Snow Nor Rain is a rich, multifaceted history, full of remarkable characters, from the stamp-collecting FDR, to the revolutionaries who challenged USPS’s monopoly on mail, to the renegade union members who brought the system—and the country—to a halt in the 1970s. “Delectably readable . . . Leonard’s account offers surprises on almost every other page . . . [and] delivers both the triumphs and travails with clarity, wit and heart.” —Chicago Tribune