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Author : Kelvin Chia
Publisher :
ISBN 13 : 9789814433914
Total Pages : 140 pages
Book Rating : 4.4/5 (339 download)
Download or read book Get Your Concepts Right written by Kelvin Chia and published by . This book was released on 2016 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kelvin Chia
Publisher :
ISBN 13 : 9789814433907
Total Pages : 120 pages
Book Rating : 4.4/5 (339 download)
Download or read book Get Your Concepts Right written by Kelvin Chia and published by . This book was released on 2016 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Martha Guidry
Publisher : Greenleaf Book Group
ISBN 13 : 1936909154
Total Pages : 195 pages
Book Rating : 4.9/5 (369 download)
Download or read book Marketing Concepts that Win! written by Martha Guidry and published by Greenleaf Book Group. This book was released on 2011-10-17 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Crisply communicating a new idea or innovation in a well-articulated product or positioning concept is one of the most difficult challenges many marketers face. The inability to be objective and single-minded in one's concept writing efforts can make the difference between executing a marketplace win or a flop. Don't let it happen to you. Writing great concepts early on in your development cycle can save time, money and rework.You will discover how to:? Determine whether you need a product or a positioning concept? Learn tips and tricks to accelerate your concept writing efforts? Develop Acceptable Consumer Beliefs that consumers nod their heads in agreement when heard? Write Benefit statements that consumers understand and differentiate a product or service? Craft Reasons to Believe that are consumer meaningful and relevant? Prepare a concept to maximize quantitative testing potential
Author : Tony Matos
Publisher :
ISBN 13 :
Total Pages : 140 pages
Book Rating : 4.6/5 (666 download)
Download or read book The Essential Guide to Navigate Your Proof of Concept written by Tony Matos and published by . This book was released on 2020-09 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: SETTING A STANDARDThe Essential Guide to Navigating Your Proof of Concept is your guide to understanding how to execute a world-class PoC. This book was released to document the essential best practices for managing a world-class Proof of Concept. By this, we mean we want to set a high standard for qualifying, defining, executing and closing a Proof of Concept. ELEVATING OUR GAMEThe Essential Guide to Navigate Your Proof of Concept proposes adopting methodologies and approaches to advance often haphazard approaches to conducting Proof of Concepts today. This book outlines a clear and common sense based thinking and practice in completing a Proof of Concept. A Proof of Concept is a strategic sales tool and not just a stop-gap measure. Understanding the strategic value of a PoC elevates its importance with your customers while influencing when and how a sales team uses a PoC to advance an opportunity towards a close. A sales team that takes this higher view of a PoC will project a different mindset and professional level with their customers. Although a PoC is often free to a customer, that doesn't mean it lacks value. Elevating how you conduct a PoC elevates your team's importance and investment in a PoC with your customers.A WORLD-CLASS APPROACH TO PROOF OF CONCEPTSIn The Essential Guide to Navigate Your Proof of Concept, it proposes that I propose that sales engineers set and maintain a higher standard when executing a PoC. There are identifiable traits which distinguish a "world-class PoC" including:*knowing how a PoC fits within the account and how it advances the opportunity*having a clear plan of execution*establishing a consistent feedback loop*executing a documented and published PoC*using project management practices that ensure the right things get done at the right time by the right resources*agreeing to success criteria before you start the PoC*designing a PoC with the customer in mind*ensuring a PoC is an illustration, not an implementation*using a PoC to showcase your team and culture*leveraging a PoC to build relationships and trust with your team and solution THE WAY OF EXECUTING A POC - GETTING THE WIN!The reason we execute a PoC is to win a customer towards our solution. Within the context of a PoC, as sales engineers, we are looking for a technical win. Acquiring a technical win means that a customer has reviewed your solution and selected it over others. This means that as a sales engineer, you have won the opportunity from a technical perspective. But that doesn't mean it leads to an actual purchase order.A New OutAn outcome of executing a world-class PoC is to ensure that we acquire the technical win to allow your sales lead to work towards the business win. A business win is defined as progressing a technical win into a purchase order - meaning the customer invests in your solution.The Essential Guide to Navigating Your Proof of Concept was written as a guide for sales engineers to execute a world-class PoC. Like a travel guide, this book was written to lead you through the planning and processes which lead you towards a world-class PoC.The proposed methodology is common sense concepts, practices and mindsets. Some of the foundational features of the proposed method include:*Thinking and planning your PoC in four stages*Knowing and engaging with all the PoC stakeholders*Using standard templates to document and manage a PoC*Understanding how to use a PoC to deepen your customer relationship *Learning when a PoC is off course and how to self-correct*Understanding when a PoC is not the right vehicle to advance an opportunityThe focus of The Essential Guide to Navigating Your Proof of Concept is to advance a clear and understandable methodology for executing a world-class PoC.
Author : Gregory Murphy
Publisher : MIT Press
ISBN 13 : 9780262250061
Total Pages : 574 pages
Book Rating : 4.2/5 (5 download)
Download or read book The Big Book of Concepts written by Gregory Murphy and published by MIT Press. This book was released on 2004-01-30 with total page 574 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concepts embody our knowledge of the kinds of things there are in the world. Tying our past experiences to our present interactions with the environment, they enable us to recognize and understand new objects and events. Concepts are also relevant to understanding domains such as social situations, personality types, and even artistic styles. Yet like other phenomenologically simple cognitive processes such as walking or understanding speech, concept formation and use are maddeningly complex. Research since the 1970s and the decline of the "classical view" of concepts have greatly illuminated the psychology of concepts. But persistent theoretical disputes have sometimes obscured this progress. The Big Book of Concepts goes beyond those disputes to reveal the advances that have been made, focusing on the major empirical discoveries. By reviewing and evaluating research on diverse topics such as category learning, word meaning, conceptual development in infants and children, and the basic level of categorization, the book develops a much broader range of criteria than is usual for evaluating theories of concepts.
Author : Daniel H. Pink
Publisher : Penguin
ISBN 13 : 1101157909
Total Pages : 305 pages
Book Rating : 4.1/5 (11 download)
Download or read book A Whole New Mind written by Daniel H. Pink and published by Penguin. This book was released on 2006-03-07 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times Bestseller An exciting--and encouraging--exploration of creativity from the author of When: The Scientific Secrets of Perfect Timing The future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers-creative and holistic "right-brain" thinkers whose abilities mark the fault line between who gets ahead and who doesn't. Drawing on research from around the world, Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others) outlines the six fundamentally human abilities that are absolute essentials for professional success and personal fulfillment--and reveals how to master them. A Whole New Mind takes readers to a daring new place, and a provocative and necessary new way of thinking about a future that's already here.
Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1466681969
Total Pages : 1697 pages
Book Rating : 4.4/5 (666 download)
Download or read book Business Law and Ethics: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2015-03-31 with total page 1697 pages. Available in PDF, EPUB and Kindle. Book excerpt: In modern business environments, ethical behavior plays a crucial role in success. Managers and business leaders must pay close attention to the ethics of their policies and behaviors to avoid a reputation-crushing scandal. Business Law and Ethics: Concepts, Methodologies, Tools, and Applications explores best practices business leaders need to navigate the complex landscape of legal and ethical issues on a day-to-day basis. Utilizing both current research and established conventions, this multi-volume reference is a valuable tool for business leaders, managers, students, and professionals in a globalized marketplace.
Author : Charles Francis Stocking
Publisher :
ISBN 13 :
Total Pages : 1008 pages
Book Rating : 4.:/5 ( download)
Download or read book Carmen Ariza written by Charles Francis Stocking and published by . This book was released on 1922 with total page 1008 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William G. Gray
Publisher : Weiser Books
ISBN 13 : 9781578630004
Total Pages : 404 pages
Book Rating : 4.6/5 (3 download)
Download or read book Qabalistic Concepts written by William G. Gray and published by Weiser Books. This book was released on 1997-01-01 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emphasizes how the Qabalah actively influences the Western Mystery Tradition. Gray discusses the value of "nothing," the purpose of the cross, the tree of life, and path working. His work makes Qabalah accessible to the Westerner, presenting it as a way of working with the inner principles of life to reveal one's ultimate identity and activate it in one's everyday awareness.
Author : Justin Sytsma
Publisher : John Wiley & Sons
ISBN 13 : 1118661699
Total Pages : 640 pages
Book Rating : 4.1/5 (186 download)
Download or read book A Companion to Experimental Philosophy written by Justin Sytsma and published by John Wiley & Sons. This book was released on 2016-03-28 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a comprehensive collection of essays that explores cutting-edge work in experimental philosophy, a radical new movement that applies quantitative and empirical methods to traditional topics of philosophical inquiry. Situates the discipline within Western philosophy and then surveys the work of experimental philosophers by sub-discipline Contains insights for a diverse range of fields, including linguistics, cognitive science, anthropology, economics, and psychology, as well as almost every area of professional philosophy today Edited by two rising scholars who take a broad and inclusive approach to the field Offers a complete introduction for non-specialists and students to the central approaches, findings, challenges, and controversies in experimental philosophy
Author : Howard Cannon
Publisher : Penguin
ISBN 13 : 9780028641683
Total Pages : 336 pages
Book Rating : 4.6/5 (416 download)
Download or read book The Complete Idiot's Guide to Starting Your Own Restaurant written by Howard Cannon and published by Penguin. This book was released on 2002 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers advice on opening a restaurant, including site selection, marketing, staff management, menu pricing, kitchen organization, and cash overages.
Author : Martina Steber
Publisher : Berghahn Books
ISBN 13 : 1800738277
Total Pages : 556 pages
Book Rating : 4.8/5 (7 download)
Download or read book The Guardians of Concepts written by Martina Steber and published by Berghahn Books. This book was released on 2023-01-13 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since 1945, what ‘conservative’ means has troubled intellectuals, politicians and parties in the United Kingdom and West Germany. In Britain conservatism was an accepted term of the political vocabulary, denoting a particular tradition of political thought and practice. In West Germany, by contrast, conservatism was a difficult concept for the young democracy to swallow. It carried a heavy antiliberal and antidemocratic burden and led people to question whether there was a place for conservatism within democratic culture after all. The Guardians of Concepts scrutinizes the debates about conservatism in the UK and the Federal Republic of Germany from the late 1940s to the early 1980s. Informed by historical semantics, it conceives of conservatism as a flexible linguistic structure, and shows the importance of language for the self-understanding of many conservatives, who not by chance, have regarded themselves as the guardians of concepts. The intense national and transnational debates about the meaning of conservatism had far-reaching consequences and continue to influence politics today.
Author : Russ Shafer-Landau
Publisher : John Wiley & Sons
ISBN 13 : 0470671602
Total Pages : 817 pages
Book Rating : 4.4/5 (76 download)
Download or read book Ethical Theory written by Russ Shafer-Landau and published by John Wiley & Sons. This book was released on 2012-07-31 with total page 817 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of Ethical Theory: An Anthology features a comprehensive collection of more than 80 essays from classic and contemporary philosophers that address questions at the heart of moral philosophy. Brings together 82 classic and contemporary pieces by renowned philosophers, from seminal works by Hume and Kant to contemporary views by Derek Parfit, Susan Wolf, Judith Jarvis Thomson, and many more Features updates and the inclusion of a new section on feminist ethics, along with a general introduction and section introductions by Russ Shafer-Landau Guides readers through key areas in ethical theory including consequentialism, deontology, contractarianism, and virtue ethics Includes underrepresented topics such as moral knowledge, moral standing, moral responsibility, and ethical particularism
Author : Akhoy Kuman Mozumdar
Publisher :
ISBN 13 :
Total Pages : 728 pages
Book Rating : 4.F/5 ( download)
Download or read book The Life and the Way written by Akhoy Kuman Mozumdar and published by . This book was released on 1914 with total page 728 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sue Cowley
Publisher : Bloomsbury Publishing
ISBN 13 : 1801994293
Total Pages : 294 pages
Book Rating : 4.8/5 (19 download)
Download or read book Getting Your Class to Behave written by Sue Cowley and published by Bloomsbury Publishing. This book was released on 2024-04-25 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sue Cowley's bestselling behaviour guide is back, updated and better than ever. 'Day after day, you arrive at your job, only to face students who simply will not behave. You begin to dread coming into work, knowing that you have to face such a difficult day... What can you do? First, read this book.' In this brand new edition, Sue takes a detailed look at positive behaviour management, considers recent advances in understanding self-regulation, and offers specific advice on tackling behavioural challenges in the post-Covid classroom. Getting Your Class to Behave is the positive, practical answer to poor behaviour you've been looking for! The latest and greatest edition of the classic Getting the Buggers to Behave, this behaviour management bible has long been a firm favourite with trainees, early career teachers and experienced staff alike. The advice ranges from the basics of behaviour management to how to deal with any tricky class and is applicable whether you are working in the early years, primary, secondary or further education. Sue offers honest, straightforward support with case studies, anecdotes and level-specific examples in every chapter. Sue knows that no matter how much passion and care you have for the job, there's no match for poor behaviour like tried-and-tested techniques. If your two-year-olds are ignoring you, your Year 11s are distracted, or your tutor group is not-so-quietly chaotic then this is the book for you!
Author : Peter de Bolla
Publisher : Fordham Univ Press
ISBN 13 : 0823254402
Total Pages : 308 pages
Book Rating : 4.8/5 (232 download)
Download or read book The Architecture of Concepts written by Peter de Bolla and published by Fordham Univ Press. This book was released on 2013-12-02 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Architecture of Concepts proposes a radically new way of understanding the history of ideas. Taking as its example human rights, it develops a distinctive kind of conceptual analysis that enables us to see with precision how the concept of human rights was formed in the eighteenth century. The first chapter outlines an innovative account of concepts as cultural entities. The second develops an original methodology for recovering the historical formation of the concept of human rights based on data extracted from digital archives. This enables us to track the construction of conceptual architectures over time. Having established the architecture of the concept of human rights, the book then examines two key moments in its historical formation: the First Continental Congress in 1775 and the publication of Tom Paine’s Rights of Man in 1792. Arguing that we have yet to fully understand or appreciate the consequences of the eighteenth-century invention of the concept “rights of man,” the final chapter addresses our problematic contemporary attempts to leverage human rights as the most efficacious way of achieving universal equality.
Author : J S Chandan
Publisher : Vikas Publishing House
ISBN 13 : 9788125903376
Total Pages : 568 pages
Book Rating : 4.9/5 (33 download)
Download or read book Management Concepts And Strategies written by J S Chandan and published by Vikas Publishing House. This book was released on 1997 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: Simple, clear, unambiguous, well-structured well-grounded and authoritative, this book covers the tools, techniques and strategies used by effective managers.
