Gestion De Marca Y Rendicion De Cuentas De Las Organizaciones No Gubernamentales Ong

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Gestión de Marca y Rendición de Cuentas de las Organizaciones no Gubernamentales (ONG)

Author : María Jesús Ríos Romero
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (14 download)

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Book Synopsis Gestión de Marca y Rendición de Cuentas de las Organizaciones no Gubernamentales (ONG) by : María Jesús Ríos Romero

Download or read book Gestión de Marca y Rendición de Cuentas de las Organizaciones no Gubernamentales (ONG) written by María Jesús Ríos Romero and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Las circunstancias en las que se encuentra actualmente la sociedad, con una gran complejidad en emergencias humanitarias y problemas geopolíticos, han propiciado que el número y la relevancia de las organizaciones no gubernamentales (ONG) sea cada vez más destacado. Las ONG son un tipo de organizaciones no lucrativas (ONL) cuyos objetivos sociales abarcan tanto la ayuda humanitaria y problemas sociales, como la libertad, la justicia y la igualdad de derechos, financiadas principalmente por donaciones privadas. El crecimiento continuado en el número de ONG a nivel mundial, ha provocado una mayor competencia en el sector para atraer donaciones, asociado a una mayor demanda de transparencia y legitimidad a este tipo de organizaciones por parte de los donantes y el público en general. Por lo tanto, captar y mantener donaciones es uno de mayores retos a los que se enfrentan los gerentes de las ONG, ya que es la base de su supervivencia. De esta forma, la relevancia de la marca de la ONG ha cobrado cada vez más interés, tanto como medio de diferenciación en un entorno cada vez más saturado, como para generar y fortalecer los vínculos de las ONG con sus donantes y empleados, basados en los valores que su marca representa. Aunque las ONG comparten con el resto de organizaciones no lucrativas la característica de “no lucro”, presentan ciertas peculiaridades que afectarán al modo en el que las ONG construyen su capital de marca. Una mayor demanda de capital moral y desempeño ético, la necesidad de los donantes de sentirse identificados con los objetivos sociales de la organización, y la importancia que la confianza en la ONG tiene en la intención de donar, son algunas de las características relevantes que influyen en la formación del capital de marca de la ONG.

Reputación y fundaciones

Author : Carlos Pursals
Publisher : Editorial UOC
ISBN 13 : 8490644063
Total Pages : 80 pages
Book Rating : 4.4/5 (96 download)

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Book Synopsis Reputación y fundaciones by : Carlos Pursals

Download or read book Reputación y fundaciones written by Carlos Pursals and published by Editorial UOC. This book was released on 2016-06-30 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: ¿Qué es la reputación? ¿Cómo se construye la confianza de una marca? ¿Cómo deben construir las fundaciones su reputación? ¿Qué relación existe entre la reputación de una fundación y la rendición de cuentas? Términos como construcción de la reputación, transparencia, cre¬dibilidad, rendición de cuentas, buenas prácticas, etc., están siendo valorados cada vez más por nuestra sociedad actual. Hoy en día los activos intangibles de una marca pueden valer hasta el 90% de su valor de marca ¿por qué?, ¿a qué se debe? La reputación de marca es un concepto que también las fundaciones deben empezar a construir, ya que si no, su sostenibilidad se puede poner en entredicho. Deben tomar como elemento principal de su gestión la transparencia y la rendición de cuentas si quieren seguir contando con el apoyo económico necesario para desarrollar su misión fundacional. Este libro aborda la relación real que existe entre el proceso de construcción de la reputación de una marca y la gestión de una fundación si quiere ser capaz de generar credibilidad y confianza en la sociedad.

La gestión de la comunicación en el Tercer Sector

Author : Montserrat Balas Lara
Publisher : ESIC Editorial
ISBN 13 : 8473568079
Total Pages : 434 pages
Book Rating : 4.4/5 (735 download)

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Book Synopsis La gestión de la comunicación en el Tercer Sector by : Montserrat Balas Lara

Download or read book La gestión de la comunicación en el Tercer Sector written by Montserrat Balas Lara and published by ESIC Editorial. This book was released on 2012 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: El propósito de este libro es ayudar a comprender mejor qué es el Tercer Sector a través del abordaje de cuestiones tales como el nivel de conocimiento del mismo; la imagen que proyecta a la sociedad y la gestión del marketing y la comunicación que realizan las organizaciones que lo componen. Desde un enfoque muy práctico, la obra se estructura en seis capítulos en los que el lector podrá dar respuesta a qué es el Tercer Sector, qué organizaciones lo integran, qué función económica y social cumple en la sociedad de nuestro tiempo y conocer, de manera empírica, cómo se comunican con sus públicos de interés entidades tan inexploradas como asociaciones, fundaciones, cooperativas, sociedades laborales o mutualidades. (...) Destinado a aquellos que persigan mejorar la gestión de la comunicación de las ONG, (directores de comunicación, jefes de prensa...) el manual plantea un marco de gestión idóneo con casos prácticos en formato audiovisual para avanzar en la excelencia en el terreno de lo comunicativo de las organizaciones del Tercer sector. Para los profesionales del periodismo el libro contiene una parte importante destinada a analizar cómo es la relación que se establece entre ONG y los medios de comunicación y cómo es la imagen que trasladan estos del Tercer sector. También se pone de manifiesto que el Tercer sector en su conjunto, y en concreto la parte de mercado del mismo (cooperativas, mutualidades, sociedades laborales) es muy desconocido para los medios de comunicación, por ello, el libro es una excelente referencia para aquellos profesionales de los medios que quieran ampliar su conocimiento acerca de una realidad que cada día está más presente en el mundo del siglo XXI. Las organizaciones del Tercer sector se están consolidando como los partners de referencia de las empresas en el marco de las políticas de responsabilidad social de las mismas, por lo que, conocer en detalle la verdadera función económica de un sector que supone el 7% del PIB de este país, cómo está configurado el mismo, y las claves de su comunicación, son cuestiones de alta relevancia para aquellos directivos de comunicación y directores de RSC de las empresas que quieran emprenden colaboraciones óptimas con estas entidades. A través de un lenguaje muy sencillo, con un centenar de ilustraciones, un DVD con material audiovisual y la descripción detallada de un caso práctico de comunicación de una entidad de referencia en el Tercer sector, como es la Fundación ONCE, estudiantes y estudiosos del área de comunicación y marketing podrán adquirir amplios conocimientos y las claves fundamentales, tanto teóricas como prácticas, para poder desenvolverse con éxito en un área de conocimiento con alto potencial como yacimiento de empleo como es el de la dirección de comunicación en las ONG, fundaciones o cooperativas. ÍNDICE ¿Qué es el Tercer sector?.- La función de marketing en el Tercer sector.- El conocimiento y la imagen del Tercer sector.- La gestión de la comunicación en el Tercer sector.- Marco de gestión para mejorar la notoriedad y el posicionamiento del Tercer sector.- Conclusiones finales.- En DVD adjunto: Anexo 1: Ficha técnica de la investigación.- Anexo 2: La gestión de las organizaciones del Tercer.- Anexo 3: Detalle de los materiales de la campaña «Por talento».

Marketing en ONGs de desarrollo

Author : C. Aldamiz-Echevarria
Publisher : IEPALA Editorial
ISBN 13 : 9788489743281
Total Pages : 264 pages
Book Rating : 4.7/5 (432 download)

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Book Synopsis Marketing en ONGs de desarrollo by : C. Aldamiz-Echevarria

Download or read book Marketing en ONGs de desarrollo written by C. Aldamiz-Echevarria and published by IEPALA Editorial. This book was released on 2003 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Se centra en uno de los frentes principales del amplio ámbito de actuación de las ONG's de desarrollo : tratar de sensibilizar e informar a la opinión pública y a los órganos competentes de los países industrializados sobre la realidad de los países en vías de desarrollo con el fin de impulsar cambios estructurales y de actitud que promuevan la justicia.

Las ONG

Author : Raquel Herranz Bascones
Publisher : Universitat Illes Balears
ISBN 13 : 9788476325803
Total Pages : 96 pages
Book Rating : 4.3/5 (258 download)

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Book Synopsis Las ONG by : Raquel Herranz Bascones

Download or read book Las ONG written by Raquel Herranz Bascones and published by Universitat Illes Balears. This book was released on 2007 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Esta publicación tiene como finalidad contribuir a profundizar en el conocimiento de las ONG, así como ofrecer una serie de instrumentos de análisis aplicables tanto a su gestión, como a la evaluación por parte de los sujetos interesados. El punto de partida necesario (dada la diversidad de organizaciones que se acogen bajo tal denominación, y que ideológica, organizativa o formalmente no lo son) debe ser delimitar un segmento aparentemente conocido pero escasamente definido, además de perfilar lo más exactamente posible el colectivo que lo forma. Se abordan, asimismo, los aspectos más generales de la gestión de una ONG y la evaluación de las entidades, se repasan diferentes sistemas aplicables y se analiza cada uno de los componentes esenciales que van a servir de base para su evaluación y gestión. Se ofrecen una serie de indicadores destinados al análisis de la información derivada de las actuaciones de las ONG que sirvan como instrumentos de apoyo para cubrir las demandas informativas y evaluativas de donantes e interesados y las necesidades de gestores, no sólo de cara a la rendición de cuentas, sino también como herramientas para la propia toma de decisiones.

Los retos en la gestión de las organizaciones no lucrativas

Author :
Publisher : Grupo Editorial Norma
ISBN 13 : 9788475777177
Total Pages : 296 pages
Book Rating : 4.7/5 (771 download)

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Book Synopsis Los retos en la gestión de las organizaciones no lucrativas by :

Download or read book Los retos en la gestión de las organizaciones no lucrativas written by and published by Grupo Editorial Norma. This book was released on 2004 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Value Chain Finance

Author : Lucian Peter Christoph Peppelenbos
Publisher : Kit Pub
ISBN 13 : 9789460220555
Total Pages : 0 pages
Book Rating : 4.2/5 (25 download)

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Book Synopsis Value Chain Finance by : Lucian Peter Christoph Peppelenbos

Download or read book Value Chain Finance written by Lucian Peter Christoph Peppelenbos and published by Kit Pub. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Value Chain Finance is a solution to such dilemmas.

Business Solutions for the Global Poor

Author : V. Kashturi Rangan
Publisher : John Wiley & Sons
ISBN 13 : 0787988545
Total Pages : 455 pages
Book Rating : 4.7/5 (879 download)

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Book Synopsis Business Solutions for the Global Poor by : V. Kashturi Rangan

Download or read book Business Solutions for the Global Poor written by V. Kashturi Rangan and published by John Wiley & Sons. This book was released on 2007-02-03 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on research presented at The Harvard Business School’s first-ever conference on business approaches to poverty alleviation, Business Solutions for the Global Poor brings together perspectives from leading academics and corporate, non-profit and public sector managers. The contributors draw on practical and dynamic how-to insights from leading BOP ventures from more than twenty countries world-wide. This important volume reflects poverty’s multi-faceted nature and a broad range of actors—multinational and local businesses, entrepreneurs, civil society organizations and governments—that play a role in its alleviation.

University and School Collaborations During a Pandemic

Author : Fernando M. Reimers
Publisher : Springer Nature
ISBN 13 : 3030821595
Total Pages : 352 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis University and School Collaborations During a Pandemic by : Fernando M. Reimers

Download or read book University and School Collaborations During a Pandemic written by Fernando M. Reimers and published by Springer Nature. This book was released on 2022 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on twenty case studies of universities worldwide, and on a survey administered to leaders in 101 universities, this open access book shows that, amidst the significant challenges caused by the COVID-19 pandemic, universities found ways to engage with schools to support them in sustaining educational opportunity. In doing so, they generated considerable innovation, which reinforced the integration of the research and outreach functions of the university. The evidence suggests that universities are indeed open systems, in interaction with their environment, able to discover changes that can influence them and to change in response to those changes. They are also able, in the success of their efforts to mitigate the educational impact of the pandemic, to create better futures, as the result of the innovations they can generate. This challenges the view of universities as "ivory towers" being isolated from the surrounding environment and detached from local problems. As they reached out to schools, universities not only generated clear and valuable innovations to sustain educational opportunity and to improve it, this process also contributed to transform internal university processes in ways that enhanced their own ability to deliver on the third mission of outreach

Indigenous Peoples’ food systems

Author : Food and Agriculture Organization of the United Nations
Publisher : Food & Agriculture Org.
ISBN 13 : 9251345619
Total Pages : 420 pages
Book Rating : 4.2/5 (513 download)

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Book Synopsis Indigenous Peoples’ food systems by : Food and Agriculture Organization of the United Nations

Download or read book Indigenous Peoples’ food systems written by Food and Agriculture Organization of the United Nations and published by Food & Agriculture Org.. This book was released on 2021-06-25 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: This publication provides an overview of the common and unique sustainability elements of Indigenous Peoples' food systems, in terms of natural resource management, access to the market, diet diversity, indigenous peoples’ governance systems, and links to traditional knowledge and indigenous languages. While enhancing the learning on Indigenous Peoples food systems, it will raise awareness on the need to enhance the protection of Indigenous Peoples' food systems as a source of livelihood for the 476 million indigenous inhabitants in the world, while contributing to the Zero Hunger Goal. In addition, the UN Decade of Action on Nutrition (2016-2025) and the UN Food Systems Summit call on the enhancement of sustainable food systems and on the importance of diversifying diets with nutritious foods, while broadening the existing food base and preserving biodiversity. This is a feature characteristic of Indigenous Peoples' food systems since hundreds of years, which can provide answers to the current debate on sustainable food systems and resilience.

Child Friendly Schools Manual

Author :
Publisher : UNICEF
ISBN 13 : 9280643762
Total Pages : 244 pages
Book Rating : 4.2/5 (86 download)

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Book Synopsis Child Friendly Schools Manual by :

Download or read book Child Friendly Schools Manual written by and published by UNICEF. This book was released on 2009 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Child-Friendly Schools (CFS) Manual was developed during three-and-a-half years of continuous work, involving the United Nations Children's Fund education staff and specialists from partner agencies working on quality education. It benefits from fieldwork in 155 countries and territories, evaluations carried out by the Regional Offices and desk reviews conducted by headquarters in New York. The manual is a part of a total resource package that includes an e-learning package for capacity-building in the use of CFS models and a collection of field case studies to illustrate the state of the art in child-friendly schools in a variety of settings.

Resonant Violence

Author : Kerry Whigham
Publisher : Rutgers University Press
ISBN 13 : 1978825579
Total Pages : 269 pages
Book Rating : 4.9/5 (788 download)

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Book Synopsis Resonant Violence by : Kerry Whigham

Download or read book Resonant Violence written by Kerry Whigham and published by Rutgers University Press. This book was released on 2022-02-11 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the Holocaust in Europe to the military dictatorships of Latin America to the enduring violence of settler colonialism around the world, genocide has been a defining experience of far too many societies. In many cases, the damaging legacies of genocide lead to continued violence and social divisions for decades. In others, however, creative responses to this identity-based violence emerge from the grassroots, contributing to widespread social and political transformation. Resonant Violence explores both the enduring impacts of genocidal violence and the varied ways in which states and grassroots collectives respond to and transform this violence through memory practices and grassroots activism. By calling upon lessons from Germany, Poland, Argentina, and the Indigenous United States, Resonant Violence demonstrates how ordinary individuals come together to engage with a violent past to pave the way for a less violent future.

Investigación en sistemas de salud

Author : Instituto Nacional de Salud Pública (Mexico)
Publisher :
ISBN 13 :
Total Pages : 430 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Investigación en sistemas de salud by : Instituto Nacional de Salud Pública (Mexico)

Download or read book Investigación en sistemas de salud written by Instituto Nacional de Salud Pública (Mexico) and published by . This book was released on 2011 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Global Latinas

Author : Lourdes Casanova
Publisher : Palgrave MacMillan
ISBN 13 :
Total Pages : 248 pages
Book Rating : 4.A/5 ( download)

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Book Synopsis Global Latinas by : Lourdes Casanova

Download or read book Global Latinas written by Lourdes Casanova and published by Palgrave MacMillan. This book was released on 2009-02-27 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Most of the research on multinationals has focused on companies from developed markets. Research on multinationals from emerging economies is relatively new and most of the attention has been focused on multinationals from Asia. Little research has been done on the internationalization strategies and challenges of Latin American multinationals. This book aims to fill this void. Studying Latin American multinationals will not only provide insights into specific strategies deployed by successful firms but will also identify best practices that can be employed by the next generation multinationals from emerging markets." --Book Jacket.

Participatory Workshops

Author : Robert Chambers
Publisher : Routledge
ISBN 13 : 1136560149
Total Pages : 229 pages
Book Rating : 4.1/5 (365 download)

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Book Synopsis Participatory Workshops by : Robert Chambers

Download or read book Participatory Workshops written by Robert Chambers and published by Routledge. This book was released on 2012-05-23 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: This sourcebook is for all who work with others on participatory learning and change. Written in a spirit of critical reflection and serious fun, it provides 21 sets of ideas and options for facilitators, trainers, teachers and presenters, and anyone who organises and manages workshops, courses, classes and other events for sharing and learning ideas. It covers topics such as getting started, seating arrangements, forming groups, managing large numbers, helping each other learn, analysis and feedback, dealing with dominators, evaluation and ending, coping with horrors, and common mistakes.

Diccionario Jurídico Inglés-español Y Español-inglés Wiley

Author : Steven M. Kaplan
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 640 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Diccionario Jurídico Inglés-español Y Español-inglés Wiley by : Steven M. Kaplan

Download or read book Diccionario Jurídico Inglés-español Y Español-inglés Wiley written by Steven M. Kaplan and published by John Wiley & Sons. This book was released on 1993 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's "global village", nearly 450 million people speak English while another 350 million speak Spanish. The United States alone, with its more than 22 million Hispanic Americans, is now considered by many to be a bilingual society. As the practice of law and the resolution of legal issues, to a great extent, is all about precise communication, the impact of this on legal and business professionals is obvious - Spanish/English, English/Spanish translations are fast becoming an indispensable component of any thriving law practice or business, be it a small company or a multinational corporation. Translations are now routinely required for trials, contracts, real estate and financial transactions, and in many other situations. Clearly then, the need for a comprehensive bilingual reference such as this one has never been greater. Wiley's English/Spanish and Spanish/English Legal Dictionary offers comprehensive, up-to-date coverage of more than 40,000 essential words and phrases spanning all legal disciplines and subdisciplines including construction, real estate, insurance, business, trial, environmental law, intellectual property, family law, and more. It was written by a professional translator in collaboration with an advisory committee comprising attorneys from some of the most prominent firms in the international legal community. Featuring an extremely user-friendly format, the Dictionary was designed for quick reference. It directs you instantly to the precise equivalent you need without first "rerouting" you through a maze of other irrelevant terms and phrases. Gender neutral equivalents are provided, and in cases where the nongender neutral term is the norm, both are given.Wiley's English/Spanish and Spanish/English Legal Dictionary puts all important English and Spanish legal terms at the fingertips of attorneys, businesspeople, paralegals, and law students. It belongs on the shelves of law firms, libraries, businesses, and international agencies. It is also an essential communications tool for translators, interpreters, and civil servants.

Engaging People in Sustainability

Author : Daniella Tilbury
Publisher : IUCN
ISBN 13 : 9782831708232
Total Pages : 152 pages
Book Rating : 4.7/5 (82 download)

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Book Synopsis Engaging People in Sustainability by : Daniella Tilbury

Download or read book Engaging People in Sustainability written by Daniella Tilbury and published by IUCN. This book was released on 2004 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is based on the exchange of professional experiences which featured in an IUCN CEC workshop in August 2002. Practitioners from around the world shared their models of good practice and explored the challenges involved in engaging people in sustainability. The difficulties facing practitioners vary between country and context but some challenges are universal: A lack of clarity in communicating what is meant by sustainable development; An ambition to educate everyone to bring about a global citizenship; Social, organisational or institutional factors constrain change to sustainable development, yet there is an emphasis on formal education, and community educators do not receive the same support; A lack of balance in addressing the integration of environmental, social and economic dimensions leading to an interpretation that ESD is mainly about environment and conservation issues; New learning (rather than teaching) approaches are called for to promote more debate in society. Yet, few are trained or experienced in these new approaches. Practitioners need support to explore new ways of promoting learning. [Foreword, ed].