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Gestion De La Reputacion Corporativa
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Book Synopsis Somos estrategas by : A.Mª Enrique Jiménez / F. Morales Serrano (Coords.)
Download or read book Somos estrategas written by A.Mª Enrique Jiménez / F. Morales Serrano (Coords.) and published by Editorial GEDISA. This book was released on 2015-10-15 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Corporate reputation by : Ángel Alloza
Download or read book Corporate reputation written by Ángel Alloza and published by Editorial Almuzara. This book was released on 2013-06 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reputation has become an essential strategic asset for companies. Those businesses that enjoy a good reputation are able to differentiate themselves, thus attracting investments and retaining customers and employees, while at the same time, stakeholders of such companies demonstrate higher levels of satisfaction and loyalty towards the companies’ products and brands. Currently, corporate reputation is one of the most popular non-financial indicators used by organizations, both in the public and private sectors. This book is an in-depth investigation of the psychosocial nature of corporate reputation, and we invite the reader to join us on a journey of discovery. When reputation first appeared as a concept, it brought about promises and hopes. It was viewed as a solution capable of reconciling the interests of different stakeholders and making the whole organization stronger. However, this giant soon turned out to have feet of clay, as it was lacking in sufficient theoretical and methodological foundation. Nonetheless, when we step into the terra incognita of corporate intangible assets, we will understand that the vague idea of reputation is gradually acquiring a scientific form thanks to the development of measurement tools and models that lay a foundation for the long sought-after means of managing reputation.
Book Synopsis Human Resource Management by : R. Wayne Mondy
Download or read book Human Resource Management written by R. Wayne Mondy and published by Pearson Educación. This book was released on 2005 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: A balance of practical and applied material which also underpins the crucial theoretical concepts that are being applied in today's human resources. For undergraduate/graduate courses in Human Resource Management.
Book Synopsis Tendencias de la Comunicación. El Ecosistema Mediático Contemporáneo. Discusiones sobre audiencias, estrategias de comunicación y resultados. Vol. II by : Walter-Fererico Gadea;Roberto Carlos Cuenca Jiménez;Alonso Chaves-Montero
Download or read book Tendencias de la Comunicación. El Ecosistema Mediático Contemporáneo. Discusiones sobre audiencias, estrategias de comunicación y resultados. Vol. II written by Walter-Fererico Gadea;Roberto Carlos Cuenca Jiménez;Alonso Chaves-Montero and published by Dykinson. This book was released on 2020-07-30 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: La peculiaridad del presente libro es que son dos libros en uno. Los primeros 5 capítulos se presentan bajo el subtítulo “Conocer a las Audiencias” y en ellos se abordan temas que tienen a las audiencias contemporáneas y sus procesos de consumo cultural y de interacción mediática y digital como centro de la discusión; mientras que los siguientes 5 capítulos se agrupan bajo el subtítulo: “Posicionarse a las Nuevas Estrategias para Nuevos Sectores” y ofrecen temas variados relacionados a la publicidad, los modelos de negocio y las nuevas situaciones del mercado mediático, abordajes sobre turismo y la situación nueva de turistas en tanto receptores de información con demandas más puntuales a la ofertada tradicionalmente. El capítulo final es un ensayo elocuente sobre el comportamiento comunicacional de sectores de la audiencia vinculados a Internet frente a una teleserie de la televisión clásica en Ecuador. Y si bien estos dos conjuntos de capítulos difieren en sus temáticas concretas, conllevan en común la búsqueda de nuevas definiciones, nuevos diseños metodológicos y nuevas conceptualizaciones de sus temas específicos.Los autores aquí reunidos proceden del ámbito iberoamericano, hispano y luso parlante, americano y europeo, lo cual ofrece una singular muestra internacional de trayectorias, intereses académicos y abordajes a los temas seleccionados.
Book Synopsis Alinear para ganar by : Cees B.M. Van Riel
Download or read book Alinear para ganar written by Cees B.M. Van Riel and published by Editorial Almuzara. This book was released on 2012-04 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: La mejor estrategia está condenada al fracaso si no cuenta con el apoyo de los grupos de interés clave de la compañía. Hoy, es imposible abrirse paso en los mercados globales y generar un valor sostenido en el tiempo sin el apoyo de los empleados, inversores, clientes, medios de comunicación y reguladores, entre otros. Este libro explica todo lo necesario para alinear a los grupos de interés clave para las compañías. Mediante el ejemplo de 40 empresas, el autor muestra cómo crear una estrategia y su posterior implantación para brindar a la empresa una influencia clave para abrir mercados, obtener licencias para operar y minimizar numerosos problemas.
Book Synopsis La sociedad que no queria se anónima by : Esther Trujillo
Download or read book La sociedad que no queria se anónima written by Esther Trujillo and published by Editorial Almuzara. This book was released on 2013 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: La responsabilidad social de las empresas puede parecer un gasto innecesario hasta que se comprueba lo que cuesta ser irresponsable. En las páginas de este libro comprobaremos cómo, en la era de la información, la gestión responsable y la ética empresarial son asuntos que representan una gran apuesta estratégica. En La Sociedad que no quería ser Anónima su autora, a través de un personaje ficticio, Amaro Cifuentes, director de Responsabilidad Social de una compañía cualquiera, ayuda a desentrañar las claves de esta función empresarial a través de una mezcla sutil entre la realidad y la ficción, el día a día y el esperpento, la gestión ordenada y la ocurrencia caótica. Y es que el desafío en la responsabilidad social para cualquier compañía moderna tiene un nombre: anticipación. Sus eneficios tardan en llegar, pero son claros, como podrá asegurar cualquier directivo que haya tenido que gestionar una crisis.
Book Synopsis Public Relations and Communication Management in Europe by : Betteke van Ruler
Download or read book Public Relations and Communication Management in Europe written by Betteke van Ruler and published by Walter de Gruyter. This book was released on 2008-08-22 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.
Book Synopsis Reputación empresarial y ventaja competitiva by : Gregorio Martín de Castro
Download or read book Reputación empresarial y ventaja competitiva written by Gregorio Martín de Castro and published by ESIC Editorial. This book was released on 2008-12 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reputación empresarial y ventaja competitiva constituye un intento por comprender el fenómeno de la reputación empresarial desde la perspectiva de la dirección de empresas y más concretamente, desde la estrategia empresarial. La obra se configura en torno a dos objetivos fundamentales: (a) ofrecer una definición, caracterización, identificación y medición de la reputación empresarial; y (b) determinar su valor para la gestión empresarial, lo que en términos estratégicos se denomina el análisis estratégico. Esta monografía se dirige a varios públicos: en primer lugar, el trabajo trata de ser un punto de referencia obligado para todos los profesionales de la empresa y la consultoría que, desde el mundo de la práctica están interesados en el fenómeno de la reputación empresarial. En segundo lugar, esta obra puede ser de gran utilidad, como una primera aproximación, para aquellos profesores y estudiantes que impartan o sigan cursos de post-grado en instituciones públicas o privadas, como Universidades, Escuelas de Negocio o Centros de Estudios Corporativos, que deseen profundizar en este tema. Las reflexiones y argumentaciones teóricas se complementan con aplicaciones prácticas, donde se pueden encontrar ejemplos concretos de cómo en la actividad empresarial se presentan dichos aspectos teóricos, que enriquecen considerablemente el trabajo. En este sentido, destaca la aplicación referida a la gestión de la reputación empresarial en el Grupo BBVA. El autor: Gregorio Martín de Castro es profesor de Organización de Empresas en la UCM. Es doctor en CC. Económicas y Empresariales, experto en gestión del conocimiento y capital intelectual, investigador asociado en el Centro de Investigación del Parque Científico de Madrid, autor de varios artículos y monografías científicas y sobre reputación empresarial, estrategia, gestión del conocimiento, etc. Índice: Concepto y características de la reputación empresarial.- Identificación y medición de la reputación empresarial.- Reputación empresarial y ventaja competitiva sostenida.- Reputación empresarial y ventaja competitiva sostenida.- Reputación empresarial y capital relacional.- Conclusiones.- Bibliografía.
Book Synopsis Comunicación corporativa: Claves y escenarios by : Carmen Costa-Sánchez
Download or read book Comunicación corporativa: Claves y escenarios written by Carmen Costa-Sánchez and published by Editorial UOC. This book was released on 2015-07-31 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Todo comunica. Este es el axioma básico de la comunicación, también para las organizaciones. Comunicación corporativa. Claves y escenarios constituye un manual transversal y necesario, que actualiza y estudia las claves, los elementos de interés y las distintas vertientes que comprende la comunicación corporativa en el contexto actual. Los autores y autoras de este manual son grandes conocedores de cada uno de los ámbitos de especialización referidos y, por lo tanto, las voces más adecuadas para explicar cómo la función de comunicación puede optimizarse en las organizaciones. Comunicación interna, comunicación interpersonal, comunicación de crisis, comunicación y responsabilidad social corporativa o comunicación online son solo algunos de los temas abordados. Su mirada analiza las tradicionales y nuevas necesidades que afectan a la comunicación corporativa y la mejor manera de resolverlas. El libro resulta comprehensivo, actual y necesario para alumnos, investigadores y profesores, gerentes y directores de comunicación y, en general, para todos los interesados en este ámbito profesional y del saber.
Book Synopsis Corporate Branding in Logistics and Transportation by : Nor Aida Abdul Rahman
Download or read book Corporate Branding in Logistics and Transportation written by Nor Aida Abdul Rahman and published by Taylor & Francis. This book was released on 2024-03-05 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: The academic and scholarly interest in the subject of branding in both the consumer and industrial markets has grown substantially in the dynamic post-pandemic environment. The growth in research outputs by a handful of business scholars explains the impact of brand in an industrial business-to-business setting at the cognitive level only and has not considered its impact specifically on logistics and transportation despite the value it can offer. Considering these gaps in the periphery of our existing knowledge, this book explores corporate brand management within the logistics and transportation sector, from the perspective of image, reputation, and identity. This edited collection offers a blend of comprehensive and extensive high quality research from global, highly reputed contributors. It covers issues related to the establishment of brands, relevant niches such as service performance and social support, aviation and maritime industries, media relations, crisis branding, and innovation. Exploring a wide range of sectors within logistics and transport, the book illustrates the many dimensions of corporate branding and theories, future trends and developments, as well as proposing a model for future research. Containing a balance of theory and practice with effective case studies, Corporate Branding in Logistics and Transportation will appeal to marketing academics and upper-level graduates in particular. It will also be a valuable resource for those studying or researching logistics, supply chain management, and transport studies.
Download or read book Black Brands written by Fernando Olivares and published by Editorial GEDISA. This book was released on 2019-07-01 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who manufactures cereal for Kellogg’s? Why are the Mercedes Smart and the Renault Twingo almost identical? Do Danone and Nestlé really manufacture everything they make us believe they manufacture? Is Zara an opaque or a transparent brand? Why do some companies claim “we do not manufacture for other brands” when yet they hide from us the fact that sometimes “other brands manufacture for them”? The number of companies outsourcing the whole of their production for their brands in an opaque manner is constantly increasing while they disregard the legitimate need for information and communication of the general public and consumers. Paradoxically, in this age of transparency opacity is ever growing among well-known brands in every industrial sector. Black Brands (in the Age of Transparency) is an extraordinary piece of work on truths and lies, on transparency and opacity of leading companies and brands in our age. The book is full of relevant cases never discussed before in sectors such as consumer products, baby foods, fashion, vehicles and mobile phones. Insightful and incisive, Fernando Olivares has directed his team to produce this book that will educate us as citizens and consumers. Their goal is to promote honest transparency –the only way to attain corporate legitimacy and sustainability in our time.
Book Synopsis Comunicación de crisis by : Francisco Marín
Download or read book Comunicación de crisis written by Francisco Marín and published by Editorial Almuzara. This book was released on 2009-03 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Francisco Marín demuestra que la gestión coherente de la comunicación en situaciones de crisis atenúa los riesgos, impide que se erosione la imagen corporativa y protege la marca.
Book Synopsis Liderazgo transformador by : Virginio Gallardo
Download or read book Liderazgo transformador written by Virginio Gallardo and published by Editorial Almuzara. This book was released on 2009-04 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Virginio Gallardo propugna un estilo de dirección que acelera el potencial creativo y rompe con la cultura de las empresas sin alma.
Author : Publisher :Religacion Press ISBN 13 : Total Pages :146 pages Book Rating :4./5 ( download)
Download or read book written by and published by Religacion Press. This book was released on with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis En clave de marcas by : Gonzalo Brujó
Download or read book En clave de marcas written by Gonzalo Brujó and published by Editorial Almuzara. This book was released on 2010 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gonzalo Brujó y 23 visionarios del marketing descubren el presente y el futuro del intangible más importante.
Book Synopsis Ecic 2017 - 9th European Conference on Intellectual Capital by : Ilídio Tomás Lopes
Download or read book Ecic 2017 - 9th European Conference on Intellectual Capital written by Ilídio Tomás Lopes and published by Academic Conferences and publishing limited. This book was released on 2017-03-20 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: These proceedings represent the work of researchers participating in the 9th European Conference on Intellectual Capital (ECIC 2017) which is being hosted this year by the Instituto UniversitÁrio de Lisboa (ISCTE-IUL) on 6-7 April 2017. ECIC is a recognised event on the international research conferences calendar and provides a valuable platform for individuals to present their research findings, display their work in progress and discuss conceptual and empirical advances in the area of Intellectual Capital. It provides an important opportunity for researchers and practitioners to come together to share their experiences of researching in this varied and expanding field. The conference this year will be opened with a keynote presentation by Dr JosÉ Maria Viedma MartÍ from U.P.C., Polytechnic University of Catalonia in Barcelona, Spain and Prof. Maria Do Rosario Cabrita from Universidade Nova de Lisboa, Portugal who will together be talking about The Practice of Intellectual Capital in the Fourth Industrial Revolution. The second day of the conference will be opened by Dr Gregorio MartÍn-de Castro, from Complutense University of Madrid, Spain, who will address the topic Intellectual Capital: Linking Theory and Practice. With an initial submission of 98 abstracts, after the double blind, peer-review process there are 42 academic Research papers, 2 PhD Research, 1 Masters Research and 1 Work in Progress papers published in these Conference Proceedings. These papers represent truly global research in the field, with contributions from Australia, Colombia, Croatia, Egypt, Finland, France, Greece, Iran, Italy, Kazakhstan, Latvia, Lithuania, Poland, Portugal, Romania, Russia, South Africa, Spain, The Netherlands, Turkey, United Arab Emirates, UK and USA.
Book Synopsis Environmental Innovation and Firm Performance by : Javier Amores Salvadó
Download or read book Environmental Innovation and Firm Performance written by Javier Amores Salvadó and published by Springer. This book was released on 2012-10-29 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: The links between a firm's competitiveness and the natural environment have been studied since the mid 90's. This volume explores, both theoretically and empirically, the relationships between environmental product innovation, green image and firm performance.
