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Author :
Publisher : Editorial Elearning, S.L.
ISBN 13 :
Total Pages : 438 pages
Book Rating : 4./5 ( download)
Download or read book written by and published by Editorial Elearning, S.L.. This book was released on with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Acciona; Aviva; Correos; EDP, Everis; Indra; NH Hotel Group; Securitas
Publisher : Editorial UOC
ISBN 13 : 8491164065
Total Pages : 234 pages
Book Rating : 4.4/5 (911 download)
Download or read book Universidades corporativas written by Acciona; Aviva; Correos; EDP, Everis; Indra; NH Hotel Group; Securitas and published by Editorial UOC. This book was released on 2016-11-02 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: La creciente necesidad de alinear los objetivos de formación con los objetivos estratégicos de la empresa ha favorecido la creación de universidades corporativas (UC).Las empresas se ven envueltas en procesos de cambio continuo, éstos se suceden a tanta velocidad que no es suficiente con las estructuras tradicionales.La universidad tradicional prepara a las personas para su futuro profesional, les da una base y los prepara para su adaptación al cambio, mientras que la UC se preocupa por el rendimiento en el puesto de trabajo, planifica el futuro del trabajador pensando en un plan de carrera asociado a la organización.El activo más importante de las empresas es su equipo de personas, por eso es importante invertir en su formación y reforzar sus vínculos con la compañía. Las organizaciones que explican sus experiencias en este libro lo tienen muy claro.
Author : Michel Desbordes
Publisher : Routledge
ISBN 13 : 1136380647
Total Pages : 546 pages
Book Rating : 4.1/5 (363 download)
Download or read book Marketing and Football written by Michel Desbordes and published by Routledge. This book was released on 2012-05-23 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: Football is arguably one of the most important sports in the world, and the marketing of football has become an increasingly important issue, as clubs and product owners need to generate more revenue from the sport. In a wider context, football marketing has also become a benchmarking standard for other sports to learn from worldwide. The practices and processes of such an established industry are important lessons for those sports which are yet to maximise on their potential earnings, and provide interesting lessons in sports marketing in general. Marketing and Football: an international approach is the first book to provide a comprehensive and entirely global approach to this subject. Written by an international team of contributors who are keen researchers in the field, it examines in two parts: the study of football marketing in Europe and the development of a marketing dedicated to football, with the question of the European example being used worldwide. A ground breaking text, it provides the reader with: * Contributions from the UK, Norway, France, Italy, Germany, Spain, Portugal, Ireland, Finland, Scotland, Brazil, Japan, USA, Canada, Argentina, Korea and Australia * Interviews with professional sports marketers representing some of the biggest clubs worldwide: Juventus Turin, FC Barcelona, Milan AC, Inter Milan, AS Rome, Olympique Lyonnais, Vicenza, SE Palmeiras, Atletico Mineiro, Atletico PR Marketing and Football: an international approach is a seminal text which will pave the way for future academics and practitioners to work, it is the first book to discuss and move towards a marketing dedicated to football.
Author :
Publisher : Bib. Orton IICA / CATIE
ISBN 13 :
Total Pages : 48 pages
Book Rating : 4./5 ( download)
Download or read book written by and published by Bib. Orton IICA / CATIE. This book was released on with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Álvaro Rocha
Publisher : Springer Nature
ISBN 13 : 9813341831
Total Pages : 783 pages
Book Rating : 4.8/5 (133 download)
Download or read book Marketing and Smart Technologies written by Álvaro Rocha and published by Springer Nature. This book was released on 2021-03-09 with total page 783 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Download or read book Billboard written by and published by . This book was released on 1997-09-13 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Author : Saiz-Álvarez, José Manuel
Publisher : IGI Global
ISBN 13 : 1522580131
Total Pages : 591 pages
Book Rating : 4.5/5 (225 download)
Download or read book Handbook of Research on Entrepreneurial Leadership and Competitive Strategy in Family Business written by Saiz-Álvarez, José Manuel and published by IGI Global. This book was released on 2019-04-15 with total page 591 pages. Available in PDF, EPUB and Kindle. Book excerpt: This reference book is an IGI Global Core Reference for 2019 as it provides trending research on family businesses. With the recent boom in entrepreneurship and the maker market, this publication will provide the timeliest research outlining how family businesses can enhance their business practices to ensure sustainability. The Handbook of Research on Entrepreneurial Leadership and Competitive Strategy in Family Business is a collection of innovative research on business and leadership strategies that can be applied to family firms in order to boost efficiency, competitiveness, and optimal use of resource allocation to compete internationally. While highlighting topics including global leadership, knowledge creation, and market performance, this book is ideally designed for business managers, management professionals, executives, researchers, academicians, and students seeking current research on the entrepreneurship role of family businesses in the modern economic age.
Author :
Publisher :
ISBN 13 :
Total Pages : 372 pages
Book Rating : 4.:/5 (319 download)
Download or read book Etica Comercial, Manual Sobre La Administracion De Una Empresa Comercial Responsable written by and published by . This book was released on 2007 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 :
Total Pages : 2119 pages
Book Rating : 4.3/5 (693 download)
Download or read book Research Anthology on Business Law, Policy, and Social Responsibility written by Management Association, Information Resources and published by IGI Global. This book was released on 2023-12-21 with total page 2119 pages. Available in PDF, EPUB and Kindle. Book excerpt: The complicated interactions between business, law, and societal expectations pose an unprecedented challenge in modern commerce. Businesses navigate an intricate ecosystem shaped by legal principles, government regulations, and evolving societal values. The Research Anthology on Business Law, Policy, and Social Responsibility comprehensively explores critical issues as societal expectations for responsible business practices rise across a four-volume collection. The anthology's timely significance makes this reference with an exhaustive coverage an indispensable resource. Carefully curated, the collection sheds light on the latest trends, techniques, and applications in business law and policy. Covering topics from the transformation of business ethics in the digital era to the role of multi-national corporations in enforcing competition laws, the anthology serves as a vital reference for academics, lawyers, policymakers, and business professionals. Libraries seeking expansive and diverse research materials will find this anthology to be an exceptional solution, enriching the academic environment and serving as an invaluable tool for researchers, educators, and students. The Research Anthology on Business Law, Policy, and Social Responsibility is a comprehensive addition to any institution's collection, addressing the diverse needs of those exploring the landscape of business law and policy.
Author : Rodrigues, Maria Antónia
Publisher : IGI Global
ISBN 13 : 1668472449
Total Pages : 416 pages
Book Rating : 4.6/5 (684 download)
Download or read book Exploring Niche Tourism Business Models, Marketing, and Consumer Experience written by Rodrigues, Maria Antónia and published by IGI Global. This book was released on 2023-08-18 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: The transition from mass tourism to niche tourism has been a slow process. It is clear that mass tourism can damage local culture, authenticity, and resources, and niche tourism is considerably important for the future of tourism companies and destination managers. Thus, it is essential for tourism companies and destination managers to be proactive and adapt to market changes and challenges to hold a stronger position in the business environment in the future. Exploring Niche Tourism Business Models, Marketing, and Consumer Experience provides relevant theoretical and empirical research findings, an innovative and multifaceted perspective of the niche tourist experience, and an understanding of how companies adopt business models based on sustainable paradigms and innovative technologies as a way to create value. Covering topics such as business models, rural tourism, and visitor experience, this premier reference source is an essential resource for marketing managers, product developers, niche tourism executives, marketing and tourism students, business professionals, researchers, and academicians.
Author : Nemesio Castillo
Publisher : Lulu.com
ISBN 13 : 1304489221
Total Pages : 234 pages
Book Rating : 4.3/5 (44 download)
Download or read book Competitiveness’ Key Factor s: the organization's internal resources, its heterogeneous distribution and its difficulty to imitate them written by Nemesio Castillo and published by Lulu.com. This book was released on 2013-10-16 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Competitiveness' Key Factor s: the organization's internal resources, its heterogeneous distribution and its difficulty to imitate them
Author :
Publisher :
ISBN 13 :
Total Pages : 2482 pages
Book Rating : 4.:/5 ( download)
Download or read book Who Owns Whom written by and published by . This book was released on 2007 with total page 2482 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Peter Furnborough
Publisher : Routledge
ISBN 13 : 1136801472
Total Pages : 165 pages
Book Rating : 4.1/5 (368 download)
Download or read book Asi somos los espanoles written by Peter Furnborough and published by Routledge. This book was released on 2016-01-08 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Así somos los españoles provides advanced students with a genuine insight into Spanish culture via a range of practical activities and exercises. The courses includes many unscripted recordings of interviews with Spaniards from a variety of geographical areas. Students explore these recordings through activities designed to develop listening, speaking, reading and writing skills. This course suitable for classroom use or independent learning.
Author : Anna M. Gil-Lafuente
Publisher : World Scientific
ISBN 13 : 9814324434
Total Pages : 836 pages
Book Rating : 4.8/5 (143 download)
Download or read book Computational Intelligence in Business and Economics written by Anna M. Gil-Lafuente and published by World Scientific. This book was released on 2010 with total page 836 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides some of the most recent developments in Computational Intelligence applied to business and economics presented at the MS'10 International Conference, Barcelona, 15 17 July, 2010. It presents several new theoretical advancements and a wide range of applications in different business and economic areas including accounting, finance, management, marketing, sports, tourism, economics and politics, and also some applications related with engineering and modeling and simulation. This book is very useful for researchers and graduate students interested in pursuing research in business and economics with an orientation to modern techniques for dealing with uncertainty such as those related with modeling and simulation and computational intelligence.
Author : Juan Manuel Matés-Barco
Publisher : Routledge
ISBN 13 : 1000327191
Total Pages : 198 pages
Book Rating : 4.0/5 (3 download)
Download or read book Entrepreneurship in Spain written by Juan Manuel Matés-Barco and published by Routledge. This book was released on 2020-12-28 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: The figure of the entrepreneur has become a relevant factor that explains the process of growth and economic development. Rising unemployment rates have generated among institutional and private agents, a significant interest in promoting entrepreneurship as a formula to eradicate this social scourge of unemployment. Active policies that favor business culture and initiative are being promoted in all areas. In the university world, academic research has multiplied the work on entrepreneurship, a term that includes a triple meaning: the figure of the entrepreneur, the business function and the creation of companies. This versatile meaning must be based on a consistent theory about the company and the entrepreneur. This book presents specific cases of companies and entrepreneurs that have had their role throughout the history of Spain. The intention is to show the techniques and learning acquired by those agents, which have allowed a considerable advance in the knowledge of the structure and business development. This book brings together the research carried out by its authors with primary sources and makes it accessible to a wide audience—Spanish and Latin American—and will be of value to researchers, academics, and students with an interest in Spanish entrepreneurship, business, and management history.
Author : P. Burns
Publisher : CABI
ISBN 13 : 1845934261
Total Pages : 335 pages
Book Rating : 4.8/5 (459 download)
Download or read book Tourism Development written by P. Burns and published by CABI. This book was released on 2008 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of essays from scholars evaluating tourism as a means of simulating economic growth and fighting economic inequalities in poor countries. It takes a look at the successes and failures of tourism in this role, and considers why tourism as a catalyst for economic development can be a controversial device.
Author : Nancy R. Lee
Publisher : Xlibris Corporation
ISBN 13 : 1465315829
Total Pages : 207 pages
Book Rating : 4.4/5 (653 download)
Download or read book La Práctica Del Liderazgo Gerencial written by Nancy R. Lee and published by Xlibris Corporation. This book was released on 2009-05-29 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: La prctica del liderazgo gerencial describe al conjunto integral de principios basados sobre conocimiento cientfico incluyente abarcador comprehensivo denominado La organizacin requerida, desarrollada por el Dr. Elliott Jaques y sus colegas mediante el trabajo de investigacin en consultora durante ms de 55 aos en 15 pases. Nancy Lee trabaj con el Dr. Jaques durante ms de 20 aos. Este libro est dirigido a gerentes en todos los niveles, y se refiere al rol gerencial, que es el punto en que ms se necesita contar con guas de accin claras para lograr las metas de la organizacin. La aplicacin de estas ideas tiene por efecto el incremento de la productividad y de la rentabilidad, consolida la confianza y brinda a los empleados un ambiente de trabajo sano, que promueve el desarrollo personal. Su pensamiento fue una reformulacin monumental de las bases de la capacidad humana y de la estructura de las organizaciones, que se refleja en treinta libros. Jaques no slo plante la existencia de ocho niveles diferenciados de pensamiento conceptual entre los seres humanos, sino que tambin elabor las curvas de ese pensamiento durante la vida adulta. A su vez, este desarrollo conceptual sent las bases para una nueva lgica de la estructura organizacional, un campo que hasta entonces haba carecido de esta lgica del liderazgo y de la respondibilidad en las organizaciones. El trabajo de Jaques exige tomar el tiempo necesario para captar su dimensin innovadora. Tambin supone un cambio radical en el modo de elegir a los ejecutivos y de organizar a las empresas. Al igual que todo pensamiento innovador, su trabajo requiere la prueba de efectuar aplicaciones en la propia organizacin. Sin embargo, captar esta complejidad no es necesariamente una tarea abrumadora. En este libro Nancy Lee, ella misma una consultora organizacional consustanciada con los esfuerzos conceptuales de Jaques, ha logrado hacer su pensamiento mucho ms fcil de comprender. Por este motivo, este texto es de suma utilidad para ejecutivos, consultores y universitarios dedicados a construir organizaciones ms eficaces. Harry Levinson, Ph.D. Presidente emrito de The Levinson Institute Profesor emrito de psicologa clnica, Escuela de Medicina de Harvard
