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Gerontographics
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Book Synopsis Senior Centers by : Beverly Ann Beisgen
Download or read book Senior Centers written by Beverly Ann Beisgen and published by Springer Publishing Company. This book was released on 2003 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on the authors' years of experience in working with older adults, this book describes how to create a successful senior community center. The chapters are chock-full of ideas, insights, and suggestions for activities applicable in a wide range of settings including assisted living facilities, adult day living centers, residential facilities, and recreational programs. The book features real-life vignettes that bring the text to life, providing readers with the opportunity to see how older adults benefit from senior centers.
Book Synopsis Growing Older by : Ian Robert Patterson
Download or read book Growing Older written by Ian Robert Patterson and published by CABI. This book was released on 2006-01-01 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on the latest research this book examines the tourism and leisure needs of older people. Chapters review the particular behaviors, characteristics and special requirements of the senior market and provide examples of good practice and service provision. The book highlights how important an understanding of this emerging market is to tourism and leisure providers. It also suggests ways to effectively market to and provide for this expanding group in the future.
Book Synopsis Consumer Behavior over the Life Course by : George P. Moschis
Download or read book Consumer Behavior over the Life Course written by George P. Moschis and published by Springer. This book was released on 2019-01-31 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines consumer behavior using the “life course” paradigm, a multidisciplinary framework for studying people's lives, structural contexts, and social change. It contributes to marketing research by providing new insights into the study of consumer behavior and illustrating how to apply the life course paradigm’s concepts and theoretical perspectives to study consumer topics in an innovative way. Although a growing number of marketing researchers, either implicitly or explicitly, subscribe to life course perspectives for studying a variety of consumer behaviors, their efforts have been limited due to a lack of theories and methods that would help them study consumers over the lifecycle. When studying consumers over their lifespan, researchers examine differences in the consumer behaviors of various age groups (e.g., children, baby boomers, elderly, etc.) or family life stages (e.g., bachelors, full nesters, empty nesters, etc.), inferring that consumer behavior changes over time or linking consumption behaviors to previous experiences and future expectations. Such efforts, however, have yet to benefit from an interdisciplinary research approach. This book fills this gap in consumer research by informing readers about the differences between some of the most commonly used models for studying consumers over their lifespan and the life course paradigm, and providing implications for research, public policy, and marketing practice. Presenting applications of the life course approach in such research topics as decision making, maladaptive behaviors (e.g., compulsive buying, binge eating), consumer well-being, and cognitive decline, this book is beneficial for students, scholars, professors, practitioners, and policy makers in consumer behavior, consumer research, consumer psychology, and marketing research.
Book Synopsis Marketing to the Aging Population by : George P. Moschis
Download or read book Marketing to the Aging Population written by George P. Moschis and published by Springer Nature. This book was released on 2022-10-06 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book coaches marketing practitioners and students how to best satisfy the needs of the older consumer population. It first highlights the heterogeneity of the older consumer market, then examines the specific needs of the older consumer. Lastly, the book highlights the most effective ways of reaching and serving older consumer segments for different products and services such as financial services, food and beverages, healthcare and pharmaceuticals, and travel among others. It presents segment-to-industry specific strategies that help marketers develop more refined and targeted micro-marketing strategies and customer relationship management (CRM) systems for building and retaining a large base of older customers. These strategies also help demonstrate how companies can make decisions that increase profitability not only by satisfying consumer needs and wants, but also by creating positive change and improvement in consumer well-being.
Book Synopsis Information and Communication Technologies for Ageing Well and e-Health by : Leszek A. Maciaszek
Download or read book Information and Communication Technologies for Ageing Well and e-Health written by Leszek A. Maciaszek and published by Springer Nature. This book was released on 2023-07-13 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed post-conference proceedings of the 7th and the 8th International Conference on Big Data Technologies and Applications, ICT4AWE 2021 and ICT4AWE 2022, held in April 24–26, 2021 and April 23–25, 2022. Due to COVID-19 pandemic both conferences were held virtually. The 21 full papers of ICT4AWE 2021 and ICT4AWE 2022 were selected from 80 submissions and present all big data technologies, such as Aging Well - Social and Human Sciences Perspective; Telemedicine and Independent Living; Digital Health and e-health.
Book Synopsis Psychology of Technology by : V.K. Kool
Download or read book Psychology of Technology written by V.K. Kool and published by Springer. This book was released on 2016-12-23 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique treatise expands on the philosophy of technology to argue for a psychology of technology based on the complex relationships between psychology, biology and technology, especially in the light of our relationships with our digital devices, our online lives, and our human experience. Drawing from disciplines ranging from philosophy and evolution to cognition and neuroscience, it examines myriad aspects of the brain’s creative development: the cognitive, sensory, and motor processes that enable technological progress and its resulting efficiencies and deficiencies along with our discomforts and pleasures. These experiences are key to behavioral and affective processes in technology, manifest in such diverse phenomena as multitasking, the shift in tech design from ergonomics to hedonomics, and the many types of online problem behaviors. Through these rich pages, readers can understand more deeply the history and future of human adjustment and adaptation in an environment intertwined with technology—and, with the ascendance of video games and virtual reality, new conceptions of the human self. Among the topics covered: Could we have remained a tech-devoid society? Technology, ergonomics and the non-executive functions of our body. New directions in brain-computer interface. From avatars and agents to virtual reality technology.“br> On measuring affective responses to objects. Psychology, technology, ethics, and culture. A timely lens on a field that will grow in importance as it shapes our existence, Psychology of Technology will be read and discussed by not only psychologists, social scientists, and behavioral scientists, but also by technology designers and developers and those in biotechnology.
Book Synopsis The Maturing Marketplace by : Euehun Lee
Download or read book The Maturing Marketplace written by Euehun Lee and published by Bloomsbury Publishing USA. This book was released on 2000-04-30 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The buying habits of baby boomers really do differ from those of their parents. The authors show how marketers can use each group's consumption patterns to reach both markets most effectively. Another insight: buying habits of these groups differ according to the product or service offered. By analyzing each cohort's buying habits in various purchasing situations, the book dramatizes the need for customized marketing strategies. Based on two national surveys conducted by the Center for Mature Studies, Georgia State University, the book will be essential for marketing professionals and their academic colleagues. Moschis and his coauthors concentrate on food products, apparel, footwear, drugs and cosmetics, housing, technology products and telecommunications services, health care, travel and leisure, and financial and insurance services. They cover preferences for selected products and services, patronage habits, methods of purchasing, motives for preferences for specific brands and services and for payment methods, and reasons for buying direct. Each chapter addresses a specific product or service category and includes analyses of survey respondents by demographic and lifestyle characteristics and media use habits. The book concludes with a discussion of the implications of their research and the ways in which it will lead marketers to design more effective strategies, not only today but in the future.
Book Synopsis Academic Research in Business and the Social Sciences by : George P. Moschis
Download or read book Academic Research in Business and the Social Sciences written by George P. Moschis and published by Springer Nature. This book was released on with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Gerontechnology by : Sunkyo Kwon, PhD
Download or read book Gerontechnology written by Sunkyo Kwon, PhD and published by Springer Publishing Company. This book was released on 2016-08-28 with total page 571 pages. Available in PDF, EPUB and Kindle. Book excerpt: Awarded third place in the 2017 AJN Book of the Year Awards in Information Technology Two mega-trends of modern culture, the rapid aging of the population and the inexorable advances in technology, have fueled the development of gerontechnology--the use of technology to sustain individual autonomy to an advanced age. This expansive book encompasses state-of-the-art research in gerontechnology and promising new technologies, products, and services that can improve activities of daily living, general health, and wellbeing of older individuals. It addresses current and future applications in such crucial areasas mobility and transportation, assistive devices, smart homes for senior citizens, in-home technologies, safety and privacy, and research and development highlighting--among others--design. Topics include, but are not limited to, virtual environments as a research tool, sensation, perception, and cognition research advancements, novel accessibility challenges to information and communication technology, as well as the evolving characteristics of the elderly. These are among the welcome developments addressed in the book. Contributors from around the globe, including the UK, Germany, Japan, Canada, The Netherlands, Korea, the United States, and more, bring unprecedented cross-cultural insight to the intersections of aging phenomena and technology. Key Features: Disseminates empirically proven findings and evidence-based theories, models, and concepts Written by world-recognized leaders in the field of technology and aging Reflects the global usage of gerontechnological applications Includes new technologies, research, and applications for virtual environments, smart homes, assistive technology care, and robotics Discusses computer-assisted social engagement, technology-facilitated caregiving, business case examples, and more
Download or read book Soultsunami written by Leonard Sweet and published by Zondervan. This book was released on 2009-10-14 with total page 598 pages. Available in PDF, EPUB and Kindle. Book excerpt: Road rage, animal rights, cyberporn, crystal healing, doctor-assisted suicide — everywhere we look, the signs all tell us we’re living in a post-Christian culture. Or are we? Leonard Sweet -- cultural historian, preacher, futurist, creatologist, and preeminent thinker -- firmly believes we live today in a pre-Christian society, fraught with challenges, dangers, critical choices, and above all, tremendous potential for the church. The outcome will depend on our response to today’s flood of religious pluralism that threatens to sweep us away. What will we do? Deny the reality of the incoming surge? "Hunker in the bunker," hermetically sealing ourselves in an increasingly out-of-touch church counterculture? Or will we boldly hoist our sails, and -- looking to God for guidance and strength -- move with confidence and purpose over the waves. SoulTsunami is a fascinating, even mind-numbing look at the implications of our changing world for the church in the 21st century. With uncanny wisdom and trademark wit, Leonard Sweet explores ten key "futuribles" (precision guesses that fall short of predictions), expanding on and relating topics ranging from the reentry of theism and spiritual longing in contemporary society, to the impact of modern technology, to the global renaissance, to models for the church to reach people caught in the cultural maelstrom. Here are eye-opening perspectives on the church from within and from without — from its surrounding society.Lively, well-written, and provocative, SoulTsunami is a clarion call for Christians to remove their tunnel-vision glasses and take a good look at the swelling postmodern flood. It also is a voice of encouragement, affirming the church in its role as God’s lifeboat. And it is a passionate, prophetic guide, pointing the way to reach a world swept out to sea.
Download or read book Gerontographics written by George Moschis and published by Praeger. This book was released on 1996-08-23 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique and highly useful model to help marketers segment and successfully target the important mature consumer market.
Book Synopsis Tourism and Leisure Behaviour in an Ageing World by : Ian Patterson
Download or read book Tourism and Leisure Behaviour in an Ageing World written by Ian Patterson and published by CABI. This book was released on 2017-12-21 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism and Leisure Behaviour in an Ageing World, based on Ian Patterson's previously published Growing Older, provides an overview of the latest research concerning tourist behaviour and leisure needs of baby boomers, seniors, and older adults. With an increasingly ageing population, industry interest has intensified and there has been a corresponding explosion in related research activity.
Book Synopsis Older Tourist Behavior and Marketing Tools by : Vania Vigolo
Download or read book Older Tourist Behavior and Marketing Tools written by Vania Vigolo and published by Springer. This book was released on 2017-04-07 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an in-depth analysis of the older-tourist market, and of the challenges and opportunities created by population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side approach to older tourists. The book is divided into three parts, the first of which defines older tourists and presents a critical review of segmentation approaches. The second part then focuses on the behavior of older tourists in terms of the travel planning process, the use of information and communication technologies for travel purposes, and accommodation choices. The final part analyzes the marketing strategies and operative practices of three tourism companies that focus on the older-adult market. Practical implications for tourism suppliers willing to target older tourists are derived. The book is intended primarily for academics, researchers, and professionals in the tourism and hospitality industry. In addition, it will be useful for students attending advanced tourism and hospitality courses.
Book Synopsis Marketing to the Mindset of Boomers and Their Elders by : Carol M. Morgan
Download or read book Marketing to the Mindset of Boomers and Their Elders written by Carol M. Morgan and published by . This book was released on 2002 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on massive, innovative, original and on-going research. Conducted since 1989 on 20,000 respondents to date, this research has gathered more than 50 million pieces of data and created nine separate psychographic segmentation strategies. These strategies offer a unique and deeper perspective on this highly diverse market, now our largest and most lucrative. The book's insights can be used by anyone attempting to identify, target, or influence persons 40 and older.
Author :Stephen Katz Publisher :Berkeley, Calif. : Doreen B. Townsend Center for the Humanities, University of California ISBN 13 : Total Pages :48 pages Book Rating :4.:/5 (6 download)
Book Synopsis Old Age as Lifestyle in an Active Society by : Stephen Katz
Download or read book Old Age as Lifestyle in an Active Society written by Stephen Katz and published by Berkeley, Calif. : Doreen B. Townsend Center for the Humanities, University of California. This book was released on 1999 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Boomer Marketing written by Ian Chaston and published by Routledge. This book was released on 2009-06-08 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Financially attractive markets -- Opportunity research -- Market assessment -- Internal capability -- Customer identification -- Strategy -- Innovation -- Promotion -- Pricing and distribution -- Health and beauty -- B2B marketing -- 21st Century 'Es'.
Book Synopsis Economics and Ageing by : José Luis Iparraguirre
Download or read book Economics and Ageing written by José Luis Iparraguirre and published by Springer Nature. This book was released on 2020-01-29 with total page 479 pages. Available in PDF, EPUB and Kindle. Book excerpt: This upper level textbook provides a coherent introduction to the economic implications of individual and population ageing. Placing economic considerations into a wider social sciences context, this is ideal reading not only for advanced undergraduate and masters students in health economics and economics of ageing, but policy makers, professionals and practitioners in gerontology, sociology, health-related sciences, and social care. This volume introduces topics in the economics of happiness, quality of life, and well-being in later life. It also covers questions of inequality and poverty, intergenerational economics, and housing. Other areas described in this book include behavioural economics, political economy, and consumption in ageing societies.
