Geomarketing

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118614143
Total Pages : 236 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis Geomarketing by : Gérard Cliquet

Download or read book Geomarketing written by Gérard Cliquet and published by John Wiley & Sons. This book was released on 2013-03-04 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets. Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles. Supply is also dependent on position, because prices, services, products and available shops rely on location, while the difference between supply and demand is the rationale for the role of the trader. The book also covers the way geographic techniques help to solve marketing problems and contains chapters written by contributors with extensive experience in this field; given that it is crucial for companies to direct their marketing correctly at their target audience, this will be indispensable reading for those involved in this area.

The Use of Geomarketing for the Location and Branch Network Planning on the Example Porsche. A Critical Examination of the Applicability of the Current State of Research

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Author :
Publisher : GRIN Verlag
ISBN 13 : 3668554218
Total Pages : 79 pages
Book Rating : 4.6/5 (685 download)

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Book Synopsis The Use of Geomarketing for the Location and Branch Network Planning on the Example Porsche. A Critical Examination of the Applicability of the Current State of Research by : Lars Steilmann

Download or read book The Use of Geomarketing for the Location and Branch Network Planning on the Example Porsche. A Critical Examination of the Applicability of the Current State of Research written by Lars Steilmann and published by GRIN Verlag. This book was released on 2017-10-23 with total page 79 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2015 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, University of Applied Sciences Essen, language: English, abstract: This thesis with the topic is about Geomarketing theory and its approach in the automotive industry, more specifically surveyed on one explicit example of Porsche. The automotive industry is experiencing a development from a sellers' market to a buyers' market, as evident in the marginal increase of registration figures in recent years and in the additional price pressure on the car market. Equivalently, the increasing degree of individualization in society and thus the differentiation of demand, is leading to a breakdown of markets into smaller market segments to which the car manufacturers have to deal with. This prevailing pressure also affects the management level and causes the need to make the right decisions and avoid failures. Analogue to these developments two trends in marketing have gained significance in recent decades. On the one hand, the increasing data and information sets, which allow improved screening of the market, have gained importance. On the other hand, there is the technological development that enables assimilating large amounts of internal and external data on the basis of spatial structures. As a result of this development, the instrument Geomarketing has been established. This thesis deals with the elaborate assessment of the application of Geomarketing within location as well as branch network planning and practice. More specifically, this thesis handles the approach of the car manufacturer Porsche AG. The overall aim of the paper is to explain the role of Geomarketing for strategic planning processes in an automotive company with special focus on location and branch network decisions. The aim also is to find out how far Geomarketing causes benefits.

Geocomputation with R

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Author :
Publisher : CRC Press
ISBN 13 : 1351396900
Total Pages : 354 pages
Book Rating : 4.3/5 (513 download)

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Book Synopsis Geocomputation with R by : Robin Lovelace

Download or read book Geocomputation with R written by Robin Lovelace and published by CRC Press. This book was released on 2019-03-22 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Geocomputation with R is for people who want to analyze, visualize and model geographic data with open source software. It is based on R, a statistical programming language that has powerful data processing, visualization, and geospatial capabilities. The book equips you with the knowledge and skills to tackle a wide range of issues manifested in geographic data, including those with scientific, societal, and environmental implications. This book will interest people from many backgrounds, especially Geographic Information Systems (GIS) users interested in applying their domain-specific knowledge in a powerful open source language for data science, and R users interested in extending their skills to handle spatial data. The book is divided into three parts: (I) Foundations, aimed at getting you up-to-speed with geographic data in R, (II) extensions, which covers advanced techniques, and (III) applications to real-world problems. The chapters cover progressively more advanced topics, with early chapters providing strong foundations on which the later chapters build. Part I describes the nature of spatial datasets in R and methods for manipulating them. It also covers geographic data import/export and transforming coordinate reference systems. Part II represents methods that build on these foundations. It covers advanced map making (including web mapping), "bridges" to GIS, sharing reproducible code, and how to do cross-validation in the presence of spatial autocorrelation. Part III applies the knowledge gained to tackle real-world problems, including representing and modeling transport systems, finding optimal locations for stores or services, and ecological modeling. Exercises at the end of each chapter give you the skills needed to tackle a range of geospatial problems. Solutions for each chapter and supplementary materials providing extended examples are available at https://geocompr.github.io/geocompkg/articles/.

Enhancing Customer Engagement Through Location-Based Marketing

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Publisher : IGI Global
ISBN 13 : 1668481790
Total Pages : 325 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Enhancing Customer Engagement Through Location-Based Marketing by : Singh, Amandeep

Download or read book Enhancing Customer Engagement Through Location-Based Marketing written by Singh, Amandeep and published by IGI Global. This book was released on 2023-03-07 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proponents applaud location-based advertising as a way to bridge the gap between online and physical customer experiences and promote impulse purchases. Skeptics question whether location-based marketing (LBM) will cause consumer burn-out and violate consumer privacy if the data that is gathered through LBM is not used, shared, protected, and stored properly. Companies engaging in LBM should take measures to ensure customer privacy through stringent opt-in policies and security safeguards. Enhancing Customer Engagement Through Location-Based Marketing presents the main techniques of geo-marketing, introduces the idea of a "geo-marketing mix,” and develops the mobile marketing concept based on geolocation techniques. Covering key topics such as data management, augmented location, and mobile targeting, this premier reference source is ideal for business owners, entrepreneurs, managers, marketers, policymakers, researchers, academicians, practitioners, scholars, instructors, and students.

Location-Based Marketing

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Publisher : John Wiley & Sons
ISBN 13 : 1119721253
Total Pages : 266 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis Location-Based Marketing by : Gérard Cliquet

Download or read book Location-Based Marketing written by Gérard Cliquet and published by John Wiley & Sons. This book was released on 2020-03-31 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on the value of mapping in marketing decision-making, this book demonstrates the importance of a more spatialized view of these decisions, in order to best respond to market realities whether local or international. The main techniques of geomarketing are presented along with an understanding of the spatial behavior of consumers, both outside the point of sale and in stores. The book further introduces the idea of a "geomarketing mix", which spatializes product innovations, merchandising, pricing and various aspects of promotion. Finally, the book defines what real georetailing comprises and develops the concept of mobile marketing based on geolocation techniques.

Digital Transformation Initiatives for Agile Marketing

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Publisher : IGI Global
ISBN 13 :
Total Pages : 604 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Digital Transformation Initiatives for Agile Marketing by : Maravilhas, Sérgio

Download or read book Digital Transformation Initiatives for Agile Marketing written by Maravilhas, Sérgio and published by IGI Global. This book was released on 2024-10-16 with total page 604 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the rapidly evolving digital landscape, businesses today face an imperative to adapt and innovate continuously. Digital transformation is at the core of this evolution. It enables organizations to rethink and redesign their operations, processes, and customer interactions. Within this context, marketing has seen a profound shift, with agile methodologies and advanced technologies redefining traditional practices. It is imperative to explore the intersection of these critical areas. Digital Transformation Initiatives for Agile Marketing explores the various aspects of marketing and digital transformation, including how technology is changing the way marketers operate, how businesses can leverage data to improve customer engagement, and the challenges and opportunities that com with implementing digital transformation initiatives. It also discusses new marketing tendencies related to technology, people, and processes. Covering topics such as artificial intelligence, customer experience, and omnichannel marketing, this book is an excellent resource for marketers, business leaders, academicians, researchers, educators, graduate and postgraduate students, and more.

Social Media Marketing All-in-One For Dummies

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Publisher : John Wiley & Sons
ISBN 13 : 1118282302
Total Pages : 822 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis Social Media Marketing All-in-One For Dummies by : Jan Zimmerman

Download or read book Social Media Marketing All-in-One For Dummies written by Jan Zimmerman and published by John Wiley & Sons. This book was released on 2012-10-10 with total page 822 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the latest social media marketing techniques Social media continues to evolve at breakneck speed, and the savvy marketer needs to keep up. This bestselling guide to social media marketing has been completely updated to cover the newest vehicles, including Groupon and Rue La La, location-based services like Foursquare, and new social networking sites like Google+ and Pinterest. Checklists, case studies, and examples will help you decide the best places to spend your marketing dollars, and you'll learn about valuable social media tools and analytics methods that can help you assess the success of your efforts. A completely updated, all-in-one guide to social media marketing, a valuable way for businesses to reach current and new customers, assist customers with problems, and complete transactions Covers the latest sites and location-based services including Groupon, Rue La La, Foursquare, Google+, Pinterest, and more Minibooks examine the social media mix; tools and techniques; using content to grow your brand; Twitter, Facebook, Pinterest, and Google+ marketing; other sites; and how to measure results and build on success The perfect guidebook for the social media strategist, website manager, marketer, publicist, or anyone in charge of implementing and managing an organization's social media strategy Social Media Marketing All-in-One For Dummies, 2nd Edition helps you get the most from every minute and dollar you spend on marketing.

Networked Control Systems for Connected and Automated Vehicles

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Publisher : Springer Nature
ISBN 13 : 303111051X
Total Pages : 2004 pages
Book Rating : 4.0/5 (311 download)

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Book Synopsis Networked Control Systems for Connected and Automated Vehicles by : Alexander Guda

Download or read book Networked Control Systems for Connected and Automated Vehicles written by Alexander Guda and published by Springer Nature. This book was released on 2022-11-15 with total page 2004 pages. Available in PDF, EPUB and Kindle. Book excerpt: Control of large-scale distributed energy systems over communication networks is an important topic with many application domains. The book presents novel concepts of distributed control for networked and cyber-physical systems (CPS), such as smart industrial production lines, smart energy grids, and autonomous vehicular systems. It focuses on new solutions in managing data and connectivity to support connected and automated vehicles (CAV). The book compiles original research papers presented at the conference “Networked Control Systems for Connected and Automated Vehicles” (Russia). The latest connected and automated vehicle technologies for next generation autonomous vehicles are presented. The book sets new goals for the standardization of the scientific results obtained and the advancement to the level of full autonomy and full self-driving (FSD). The book presents the latest research in artificial intelligence, assessing virtual environments, deep learning systems, and sensor fusion for automated vehicles. Particular attention is paid to new safety standards, safety and security systems, and control of epidemic spreading over networks. The issues of building modern transport infrastructure facilities are also discussed in the articles presented in this book. The book is of considerable interest to scientists, researchers, and graduate students in the field of transport systems, as well as for managers and employees of companies using or producing equipment for these systems.

Digital Marketing Strategies and Models for Competitive Business

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Publisher : IGI Global
ISBN 13 : 1799829650
Total Pages : 240 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Digital Marketing Strategies and Models for Competitive Business by : Pinto, Filipe Mota

Download or read book Digital Marketing Strategies and Models for Competitive Business written by Pinto, Filipe Mota and published by IGI Global. This book was released on 2020-03-27 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern marketing practices have evolved to become a dynamic meeting point for technology practitioners and business professionals. Digital technologies have added a new paradigm to the way businesses are projected, communicated, and developed through their marketing activities, from message delivery to content production. Digital Marketing Strategies and Models for Competitive Business is a collection of innovative research that seeks to connect theory with application, identifying best practices over digital marketing to business purposes. While highlighting topics including consumer analysis, search engine marketing, and marketing communications, this book is ideally designed for marketers, managers, executives, advertisers, graphic designers, researchers, practitioners, entrepreneurs, policymakers, and educators.

Europe Real Estate Yearbook 2008

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Publisher : Real Estate Publishers BV
ISBN 13 : 9077997296
Total Pages : 804 pages
Book Rating : 4.0/5 (779 download)

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Book Synopsis Europe Real Estate Yearbook 2008 by : M. Dijkman

Download or read book Europe Real Estate Yearbook 2008 written by M. Dijkman and published by Real Estate Publishers BV. This book was released on 2008 with total page 804 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Handbook of Research on Geographic Information Systems Applications and Advancements

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Publisher : IGI Global
ISBN 13 : 1522509380
Total Pages : 675 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Geographic Information Systems Applications and Advancements by : Faiz, Sami

Download or read book Handbook of Research on Geographic Information Systems Applications and Advancements written by Faiz, Sami and published by IGI Global. This book was released on 2016-10-21 with total page 675 pages. Available in PDF, EPUB and Kindle. Book excerpt: The proper management of geographic data can provide assistance to a number of different sectors within society. As such, it is imperative to continue advancing research for spatial data analysis. The Handbook of Research on Geographic Information Systems Applications and Advancements presents a thorough overview of the latest developments in effective management techniques for collecting, processing, analyzing, and utilizing geographical data and information. Highlighting theoretical frameworks and relevant applications, this book is an ideal reference source for researchers, academics, professionals, and students actively involved in the field of geographic information systems.

Marketing and Smart Technologies

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Publisher : Springer Nature
ISBN 13 : 9813341831
Total Pages : 783 pages
Book Rating : 4.8/5 (133 download)

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Book Synopsis Marketing and Smart Technologies by : Álvaro Rocha

Download or read book Marketing and Smart Technologies written by Álvaro Rocha and published by Springer Nature. This book was released on 2021-03-09 with total page 783 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

Retail Space Europe Yearbook 2009

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Publisher : Real Estate Publishers BV
ISBN 13 : 9077997326
Total Pages : 628 pages
Book Rating : 4.0/5 (779 download)

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Book Synopsis Retail Space Europe Yearbook 2009 by :

Download or read book Retail Space Europe Yearbook 2009 written by and published by Real Estate Publishers BV. This book was released on with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Germany Real Estate Yearbook 2008

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Publisher : Real Estate Publishers BV
ISBN 13 : 9077997245
Total Pages : 324 pages
Book Rating : 4.0/5 (779 download)

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Book Synopsis Germany Real Estate Yearbook 2008 by :

Download or read book Germany Real Estate Yearbook 2008 written by and published by Real Estate Publishers BV. This book was released on 2008 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Global Sport Marketing

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Publisher : Routledge
ISBN 13 : 1136456201
Total Pages : 210 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Global Sport Marketing by : Michel Desbordes

Download or read book Global Sport Marketing written by Michel Desbordes and published by Routledge. This book was released on 2012-06-14 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This important new study of contemporary sports marketing examines the opportunities and threats posed by a global sports market, outlining the tools and strategies that marketers and managers can use to take advantage of those opportunities. The book surveys current trends, issues and best practice in international sport marketing, providing a useful blend of contemporary theory and case studies from the Americas, Europe and Asia. It assesses the impact of globalization on teams, leagues, players, sponsors and equipment manufacturers, and highlights the central significance of culture on the development of effective marketing strategy. Global Sport Marketing is key reading for any advanced student, researcher or practitioner working in sport marketing or sport business.

Environmental Information Systems: Concepts, Methodologies, Tools, and Applications

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Publisher : IGI Global
ISBN 13 : 1522570349
Total Pages : 1759 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Environmental Information Systems: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Environmental Information Systems: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-09-07 with total page 1759 pages. Available in PDF, EPUB and Kindle. Book excerpt: Environmental information and systems play a major role in environmental decision making. As such, it is vital to understand the impact that they have on different aspects of sustainable environmental management, as well as to understand the opportunism they might present for further improvement. Environmental Information Systems: Concepts, Methodologies, Tools, and Applications is an innovative reference source containing the latest research on the use of information systems to track and organize environmental data for use in an overall environmental management system. Highlighting a range of topics such as environmental analysis, remote sensing, and geographic information science, this multi-volume book is designed for engineers, data scientists, practitioners, academicians, and researchers interested in all aspects of environmental information systems.

Germany Real Estate Yearbook 2010

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Publisher : Real Estate Publishers BV
ISBN 13 : 9077997466
Total Pages : 212 pages
Book Rating : 4.0/5 (779 download)

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Book Synopsis Germany Real Estate Yearbook 2010 by :

Download or read book Germany Real Estate Yearbook 2010 written by and published by Real Estate Publishers BV. This book was released on with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: