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Geomarketing
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Download or read book Geomarketing written by Gérard Cliquet and published by John Wiley & Sons. This book was released on 2013-03-04 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets. Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles. Supply is also dependent on position, because prices, services, products and available shops rely on location, while the difference between supply and demand is the rationale for the role of the trader. The book also covers the way geographic techniques help to solve marketing problems and contains chapters written by contributors with extensive experience in this field; given that it is crucial for companies to direct their marketing correctly at their target audience, this will be indispensable reading for those involved in this area.
Book Synopsis The Use of Geomarketing for the Location and Branch Network Planning on the Example Porsche. A Critical Examination of the Applicability of the Current State of Research by : Lars Steilmann
Download or read book The Use of Geomarketing for the Location and Branch Network Planning on the Example Porsche. A Critical Examination of the Applicability of the Current State of Research written by Lars Steilmann and published by GRIN Verlag. This book was released on 2017-10-23 with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2015 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, University of Applied Sciences Essen, language: English, abstract: This thesis with the topic is about Geomarketing theory and its approach in the automotive industry, more specifically surveyed on one explicit example of Porsche. The automotive industry is experiencing a development from a sellers' market to a buyers' market, as evident in the marginal increase of registration figures in recent years and in the additional price pressure on the car market. Equivalently, the increasing degree of individualization in society and thus the differentiation of demand, is leading to a breakdown of markets into smaller market segments to which the car manufacturers have to deal with. This prevailing pressure also affects the management level and causes the need to make the right decisions and avoid failures. Analogue to these developments two trends in marketing have gained significance in recent decades. On the one hand, the increasing data and information sets, which allow improved screening of the market, have gained importance. On the other hand, there is the technological development that enables assimilating large amounts of internal and external data on the basis of spatial structures. As a result of this development, the instrument Geomarketing has been established. This thesis deals with the elaborate assessment of the application of Geomarketing within location as well as branch network planning and practice. More specifically, this thesis handles the approach of the car manufacturer Porsche AG. The overall aim of the paper is to explain the role of Geomarketing for strategic planning processes in an automotive company with special focus on location and branch network decisions. The aim also is to find out how far Geomarketing causes benefits.
Book Synopsis Networked Control Systems for Connected and Automated Vehicles by : Alexander Guda
Download or read book Networked Control Systems for Connected and Automated Vehicles written by Alexander Guda and published by Springer Nature. This book was released on 2022-11-15 with total page 2004 pages. Available in PDF, EPUB and Kindle. Book excerpt: Control of large-scale distributed energy systems over communication networks is an important topic with many application domains. The book presents novel concepts of distributed control for networked and cyber-physical systems (CPS), such as smart industrial production lines, smart energy grids, and autonomous vehicular systems. It focuses on new solutions in managing data and connectivity to support connected and automated vehicles (CAV). The book compiles original research papers presented at the conference “Networked Control Systems for Connected and Automated Vehicles” (Russia). The latest connected and automated vehicle technologies for next generation autonomous vehicles are presented. The book sets new goals for the standardization of the scientific results obtained and the advancement to the level of full autonomy and full self-driving (FSD). The book presents the latest research in artificial intelligence, assessing virtual environments, deep learning systems, and sensor fusion for automated vehicles. Particular attention is paid to new safety standards, safety and security systems, and control of epidemic spreading over networks. The issues of building modern transport infrastructure facilities are also discussed in the articles presented in this book. The book is of considerable interest to scientists, researchers, and graduate students in the field of transport systems, as well as for managers and employees of companies using or producing equipment for these systems.
Book Synopsis Enhancing Customer Engagement Through Location-Based Marketing by : Singh, Amandeep
Download or read book Enhancing Customer Engagement Through Location-Based Marketing written by Singh, Amandeep and published by IGI Global. This book was released on 2023-03-07 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proponents applaud location-based advertising as a way to bridge the gap between online and physical customer experiences and promote impulse purchases. Skeptics question whether location-based marketing (LBM) will cause consumer burn-out and violate consumer privacy if the data that is gathered through LBM is not used, shared, protected, and stored properly. Companies engaging in LBM should take measures to ensure customer privacy through stringent opt-in policies and security safeguards. Enhancing Customer Engagement Through Location-Based Marketing presents the main techniques of geo-marketing, introduces the idea of a "geo-marketing mix,” and develops the mobile marketing concept based on geolocation techniques. Covering key topics such as data management, augmented location, and mobile targeting, this premier reference source is ideal for business owners, entrepreneurs, managers, marketers, policymakers, researchers, academicians, practitioners, scholars, instructors, and students.
Book Synopsis Location-Based Marketing by : Gérard Cliquet
Download or read book Location-Based Marketing written by Gérard Cliquet and published by John Wiley & Sons. This book was released on 2020-06-16 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on the value of mapping in marketing decision-making, this book demonstrates the importance of a more spatialized view of these decisions, in order to best respond to market realities – whether local or international. The main techniques of geomarketing are presented along with an understanding of the spatial behavior of consumers, both outside the point of sale and in stores. The book further introduces the idea of a "geomarketing mix", which spatializes product innovations, merchandising, pricing and various aspects of promotion. Finally, the book defines what real georetailing comprises and develops the concept of mobile marketing based on geolocation techniques.
Book Synopsis Spatial Economics Volume II by : Stefano Colombo
Download or read book Spatial Economics Volume II written by Stefano Colombo and published by Springer Nature. This book was released on 2020-12-18 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Space is a crucial variable in any economic activity. Spatial Economics is the branch of economics that explicitly aims to incorporate the space dimension in the analysis of economic phenomena. From its beginning in the last century, Spatial Economics has contributed to the understanding of the economy by developing plenty of theoretical models as well as econometric techniques having the “space” as a core dimension of the analysis. This edited volume addresses the complex issue of Spatial Economics from an applied point of view. This volume is part of a more complex project including another edited volume (Spatial Economics Volume I: Theory) collecting original papers which address Spatial Economics from a theoretical perspective.
Book Synopsis HTML5 Geolocation by : Anthony T. Holdener III
Download or read book HTML5 Geolocation written by Anthony T. Holdener III and published by "O'Reilly Media, Inc.". This book was released on 2011-05-24 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Truly revolutionary: now you can write geolocation applications directly in the browser, rather than develop native apps for particular devices. This concise book demonstrates the W3C Geolocation API in action, with code and examples to help you build HTML5 apps using the "write once, deploy everywhere" model. Along the way, you get a crash course in geolocation, browser support, and ways to integrate the API with common geo tools like Google Maps. Ideal for experienced JavaScript developers. Learn how geo information is gathered from different sources, depending on the device Discover how coordinate systems work, including geodetic systems and datums Use the API to collect location information from a user’s browser with JavaScript code Place geo information on a map using the Google Maps or ArcGIS JavaScript APIs Save geo data with databases, the Keyhole Markup Language, or the shapefile format Be familiar with several practical uses for geo data, such as geomarketing, geosocial, geotagging, and geo-applications
Book Synopsis Social Media Marketing All-in-One For Dummies by : Michelle Krasniak
Download or read book Social Media Marketing All-in-One For Dummies written by Michelle Krasniak and published by John Wiley & Sons. This book was released on 2021-03-05 with total page 784 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get social with the bestselling social media marketing book No person can ignore social media these days—and no business can afford to ignore it either. Our lives are mediated through the flicker of Facebook, Twitter, YouTube, and Instagram—and brands are increasingly interwoven with our online identities. Even for the 90% of marketers who interact with social media regularly, its pace and scale can be confusing to the point of distraction. Social Media Marketing All-in-One For Dummies helps you take a step back, make sense of the noise, and get your brand voice heard over the babble—in the way you want it to be. These nine mini-books in one give you essential, straightforward, and friendly guidance on how to use the major social platforms to promote your business, engage your customers, and use feedback to make your product or service the best that it can be. From evaluating the right social mix and planning your strategy to the really fun stuff—like creating videos on Snapchat and TikTok, diving deep on a podcast, or looking pretty on Pinterest—you’ll find everything you need to get your social ducks in a row and say the right things. And once the campaign is over, you can follow the guidance here to evaluate success and iterate on your approach, before getting right back out there for an even bigger second bite. Keep up with the latest changes on Twitter, Facebook, LinkedIn, TikTok, and more Blend your social side with your traditional marketing presence Become more engaging and metric your success Get to know your fans with user data Wherever you’re coming from—social media strategist, site manager, marketer, or something else—social media is where your customers are. This book shows you how to be there, too.
Book Synopsis Social Media Marketing All-in-One For Dummies by : Jan Zimmerman
Download or read book Social Media Marketing All-in-One For Dummies written by Jan Zimmerman and published by John Wiley & Sons. This book was released on 2017-04-18 with total page 747 pages. Available in PDF, EPUB and Kindle. Book excerpt: The bestselling social media marketing book Marketing your business through social media isn't an option these days—it's absolutely imperative. In this new edition of the bestselling Social Media Marketing All-in-One For Dummies, you'll get comprehensive, expert guidance on how to use the latest social media platforms to promote your business, reach customers, and thrive in the global marketplace. Social media continues to evolve at breakneck speed, and with the help of this guide, you'll discover how to devise and maintain a successful social media strategy, use the latest tactics for reaching your customers, and utilize data to make adjustments to future campaigns and activities. Plus, you'll find out how to apply the marketing savvy you already have to the social media your prospects are using, helping you to reach—and keep—more customers, make more sales, and boost your bottom line. Includes the latest changes to Facebook, Twitter, Pinterest, LinkedIn, YouTube, and more Offers tips for engaging your community and measuring your efforts Explains how to blend social media with your other online and offline marketing efforts Shows you how to leverage data to learn more about your community Don't get left behind! Let this book help you get the most from every minute and dollar you spend on marketing.
Book Synopsis Geocomputation with R by : Robin Lovelace
Download or read book Geocomputation with R written by Robin Lovelace and published by CRC Press. This book was released on 2019-03-22 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: Geocomputation with R is for people who want to analyze, visualize and model geographic data with open source software. It is based on R, a statistical programming language that has powerful data processing, visualization, and geospatial capabilities. The book equips you with the knowledge and skills to tackle a wide range of issues manifested in geographic data, including those with scientific, societal, and environmental implications. This book will interest people from many backgrounds, especially Geographic Information Systems (GIS) users interested in applying their domain-specific knowledge in a powerful open source language for data science, and R users interested in extending their skills to handle spatial data. The book is divided into three parts: (I) Foundations, aimed at getting you up-to-speed with geographic data in R, (II) extensions, which covers advanced techniques, and (III) applications to real-world problems. The chapters cover progressively more advanced topics, with early chapters providing strong foundations on which the later chapters build. Part I describes the nature of spatial datasets in R and methods for manipulating them. It also covers geographic data import/export and transforming coordinate reference systems. Part II represents methods that build on these foundations. It covers advanced map making (including web mapping), "bridges" to GIS, sharing reproducible code, and how to do cross-validation in the presence of spatial autocorrelation. Part III applies the knowledge gained to tackle real-world problems, including representing and modeling transport systems, finding optimal locations for stores or services, and ecological modeling. Exercises at the end of each chapter give you the skills needed to tackle a range of geospatial problems. Solutions for each chapter and supplementary materials providing extended examples are available at https://geocompr.github.io/geocompkg/articles/. Dr. Robin Lovelace is a University Academic Fellow at the University of Leeds, where he has taught R for geographic research over many years, with a focus on transport systems. Dr. Jakub Nowosad is an Assistant Professor in the Department of Geoinformation at the Adam Mickiewicz University in Poznan, where his focus is on the analysis of large datasets to understand environmental processes. Dr. Jannes Muenchow is a Postdoctoral Researcher in the GIScience Department at the University of Jena, where he develops and teaches a range of geographic methods, with a focus on ecological modeling, statistical geocomputing, and predictive mapping. All three are active developers and work on a number of R packages, including stplanr, sabre, and RQGIS.
Book Synopsis Digital Marketing Strategies and Models for Competitive Business by : Pinto, Filipe Mota
Download or read book Digital Marketing Strategies and Models for Competitive Business written by Pinto, Filipe Mota and published by IGI Global. This book was released on 2020-03-27 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern marketing practices have evolved to become a dynamic meeting point for technology practitioners and business professionals. Digital technologies have added a new paradigm to the way businesses are projected, communicated, and developed through their marketing activities, from message delivery to content production. Digital Marketing Strategies and Models for Competitive Business is a collection of innovative research that seeks to connect theory with application, identifying best practices over digital marketing to business purposes. While highlighting topics including consumer analysis, search engine marketing, and marketing communications, this book is ideally designed for marketers, managers, executives, advertisers, graphic designers, researchers, practitioners, entrepreneurs, policymakers, and educators.
Book Synopsis Europe Real Estate Yearbook 2008 by : M. Dijkman
Download or read book Europe Real Estate Yearbook 2008 written by M. Dijkman and published by Real Estate Publishers BV. This book was released on 2008 with total page 804 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Handbook of Research on Geographic Information Systems Applications and Advancements by : Faiz, Sami
Download or read book Handbook of Research on Geographic Information Systems Applications and Advancements written by Faiz, Sami and published by IGI Global. This book was released on 2016-10-21 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt: The proper management of geographic data can provide assistance to a number of different sectors within society. As such, it is imperative to continue advancing research for spatial data analysis. The Handbook of Research on Geographic Information Systems Applications and Advancements presents a thorough overview of the latest developments in effective management techniques for collecting, processing, analyzing, and utilizing geographical data and information. Highlighting theoretical frameworks and relevant applications, this book is an ideal reference source for researchers, academics, professionals, and students actively involved in the field of geographic information systems.
Book Synopsis Marketing and Smart Technologies by : Álvaro Rocha
Download or read book Marketing and Smart Technologies written by Álvaro Rocha and published by Springer Nature. This book was released on 2021-03-09 with total page 783 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Book Synopsis Information Technology and Systems by : Álvaro Rocha
Download or read book Information Technology and Systems written by Álvaro Rocha and published by Springer Nature. This book was released on 2021-01-30 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is composed by the papers written in English and accepted for presentation and discussion at The 2021 International Conference on Information Technology & Systems (ICITS 21), held at the Universidad Estatal Península de Santa Elena, in Libertad, Ecuador, between the 10th and the 12th of February 2021. ICITS is a global forum for researchers and practitioners to present and discuss recent findings and innovations, current trends, professional experiences and challenges of modern information technology and systems research, together with their technological development and applications. The main topics covered are information and knowledge management; organizational models and information systems; software and systems modelling; software systems, architectures, applications and tools; multimedia systems and applications; computer networks, mobility and pervasive systems; intelligent and decision support systems; big data analytics and applications; human–computer interaction; ethics, computers & security; health informatics; and information technologies in education.
Book Synopsis Germany Real Estate Yearbook 2008 by :
Download or read book Germany Real Estate Yearbook 2008 written by and published by Real Estate Publishers BV. This book was released on 2008 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Global Sport Marketing by : Michel Desbordes
Download or read book Global Sport Marketing written by Michel Desbordes and published by Routledge. This book was released on 2012-06-14 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This important new study of contemporary sports marketing examines the opportunities and threats posed by a global sports market, outlining the tools and strategies that marketers and managers can use to take advantage of those opportunities. The book surveys current trends, issues and best practice in international sport marketing, providing a useful blend of contemporary theory and case studies from the Americas, Europe and Asia. It assesses the impact of globalization on teams, leagues, players, sponsors and equipment manufacturers, and highlights the central significance of culture on the development of effective marketing strategy. Global Sport Marketing is key reading for any advanced student, researcher or practitioner working in sport marketing or sport business.
