Generation Social Media

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Social Media, Technology, and New Generations

Author : Ahmet Atay
Publisher : Rowman & Littlefield
ISBN 13 : 1498550711
Total Pages : 191 pages
Book Rating : 4.4/5 (985 download)

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Book Synopsis Social Media, Technology, and New Generations by : Ahmet Atay

Download or read book Social Media, Technology, and New Generations written by Ahmet Atay and published by Rowman & Littlefield. This book was released on 2022-06-22 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book builds on existing conversations surrounding millennials and media use by examining Generation Z’s engagement with new media technologies and comparing it to that of millennials. Ahmet Atay and Mary Z. Ashlock have assembled this edited volume in which contributors focus on three interrelated areas: how millennials and Gen Z use new media technologies and platforms in different contexts; how they use media and what they do with it; and the relationship between the two generations and the media as media outlets attempt to use millennials and Gen Z as their targeted audience group. Through close analysis and comparison, this volume generates a richer discussion about the cultures of millennials and Gen Z and their complex relationship with media texts and platforms. Scholars of media studies, technology studies, communication, and sociology will find this book particularly useful.

Social Media Marketing

Author : Dave Evans
Publisher : John Wiley & Sons
ISBN 13 : 0470944218
Total Pages : 401 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis Social Media Marketing by : Dave Evans

Download or read book Social Media Marketing written by Dave Evans and published by John Wiley & Sons. This book was released on 2010-09-16 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to implement social technology in business, spur collaborative innovation and drive winning programs to improve products, services, and long-term profits and growth. The road to social media marketing is now well paved: A July 2009 Anderson Analytics study found 60% of the Internet population uses social networks and social media sites such as Facebook, MySpace, and Twitter. Collaboration and innovation, driven by social technology, are “what’s next.” Written by the author of the bestselling Social Media Marketing: An Hour a Day in collaboration with Jake McKee, Social Media Marketing: The Next Generation of Business Engagement takes marketers, product managers, small business owners, senior executives and organizational leaders on to the next step in social technology and its application in business. In particular, this book explains how to successfully implement a variety tools, how to ensure higher levels of customer engagement, and how to build on the lessons learned and information gleaned from first-generation social media marketing efforts and to carry this across your organization. This book: Details how to develop, implement, monitor and measure successful social media activities, and how to successfully act on feedback from the social web Discusses conversation-monitoring tools and platforms to accelerate the business innovation cycle along with the metrics required to prove the success of social technology adoption Connects the social dots more deeply across the entire organization, moving beyond marketing and into product development, customer service and customer-driven innovation, and the benefits of encouraging employee collaboration. Social media has become a central component of marketing: Collaborative, social technology is now moving across the organization, into business functions ranging from HR and legal to product management and the supply chain. Social Media Marketing: The Next Generation of Business Engagement is the perfect book for marketers, business unit managers and owners, HR professionals and anyone else looking to better understand how to use social technologies and platforms to build loyalty in customers, employees, partners and suppliers to drive long term growth and profits.

You Are Not a Gadget

Author : Jaron Lanier
Publisher : Vintage
ISBN 13 : 0307593142
Total Pages : 242 pages
Book Rating : 4.3/5 (75 download)

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Book Synopsis You Are Not a Gadget by : Jaron Lanier

Download or read book You Are Not a Gadget written by Jaron Lanier and published by Vintage. This book was released on 2010-01-12 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: A NATIONAL BESTSELLER A programmer, musician, and father of virtual reality technology, Jaron Lanier was a pioneer in digital media, and among the first to predict the revolutionary changes it would bring to our commerce and culture. Now, with the Web influencing virtually every aspect of our lives, he offers this provocative critique of how digital design is shaping society, for better and for worse. Informed by Lanier’s experience and expertise as a computer scientist, You Are Not a Gadget discusses the technical and cultural problems that have unwittingly risen from programming choices—such as the nature of user identity—that were “locked-in” at the birth of digital media and considers what a future based on current design philosophies will bring. With the proliferation of social networks, cloud-based data storage systems, and Web 2.0 designs that elevate the “wisdom” of mobs and computer algorithms over the intelligence and wisdom of individuals, his message has never been more urgent.

Research Anthology on Strategies for Using Social Media as a Service and Tool in Business

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 179989021X
Total Pages : 1865 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Research Anthology on Strategies for Using Social Media as a Service and Tool in Business by : Management Association, Information Resources

Download or read book Research Anthology on Strategies for Using Social Media as a Service and Tool in Business written by Management Association, Information Resources and published by IGI Global. This book was released on 2021-05-28 with total page 1865 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, businesses have adopted social media tactics to interact with consumers, conduct business, and remain competitive. Social technologies have reached a vital point in the business world, being essential in strategic decision-making processes, building relationships with consumers, marketing and branding efforts, and other important areas. While social media continues to gain importance in modern society, it is essential to determine how it functions in contemporary business. The Research Anthology on Strategies for Using Social Media as a Service and Tool in Business provides updated information on how businesses are strategically using social media and explores the role of social media in keeping businesses competitive in the global economy. The chapters will discuss how social tools work, what services businesses are utilizing, both the benefits and challenges to how social media is changing the modern business atmosphere, and more. This book is essential for researchers, instructors, social media managers, business managers, students, executives, practitioners, industry professionals, social media analysts, and all audiences interested in how social media is being used in modern businesses as both a service and integral tool.

Pain Generation

Author : L. Ayu Saraswati
Publisher : NYU Press
ISBN 13 : 1479808342
Total Pages : 224 pages
Book Rating : 4.4/5 (798 download)

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Book Synopsis Pain Generation by : L. Ayu Saraswati

Download or read book Pain Generation written by L. Ayu Saraswati and published by NYU Press. This book was released on 2021-05-18 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book troubles the phenomenon of feminists turning to social media to respond to and enact the political potential of pain inflicted in the acts of sexual harassment, sexual violence, and sexual abuse. Anchoring its analysis in theories and criticisms of neoliberal feminism, this book illustrates the complexity of how in using digital platforms that are governed by neoliberal logic, feminists take on a "neoliberal self(ie) gaze" in their social media activism, potentially undercutting their work toward social justice"--

Media Generations

Author : Göran Bolin
Publisher :
ISBN 13 : 9781138907683
Total Pages : 0 pages
Book Rating : 4.9/5 (76 download)

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Book Synopsis Media Generations by : Göran Bolin

Download or read book Media Generations written by Göran Bolin and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cover -- Title -- Copyright -- Dedication -- CONTENTS -- List of illustrations -- Acknowledgements -- Introduction -- 1 The problem of media and generations -- 2 Age, cohort, life course and generation -- 3 Generation as location: Media landscapes and generations -- 4 Generation as actuality: Subjective landscapes of media generations -- 5 Nostalgia and the process of generationing -- 6 Generation, mediatisation and the rhythm of ages -- References -- Index.

The Happiness Effect

Author : Donna Freitas
Publisher : Oxford University Press
ISBN 13 : 0190239859
Total Pages : 369 pages
Book Rating : 4.1/5 (92 download)

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Book Synopsis The Happiness Effect by : Donna Freitas

Download or read book The Happiness Effect written by Donna Freitas and published by Oxford University Press. This book was released on 2017 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sexting. Cyberbullying. Narcissism. Social media has become the dominant force in young people's lives, and each day seems to bring another shocking tale of private pictures getting into the wrong hands, or a lament that young people feel compelled to share their each and every thought with the entire world. Drawing on a large-scale survey and interviews with students on thirteen college campuses, Freitas finds that what young people are overwhelmingly concerned with--what they really want to talk about--is happiness. The Happiness Effect is an eye-opening window into their first-hand experiences of social media and its impact on them.

Social LEADia

Author : Jennifer Casa-Todd
Publisher :
ISBN 13 : 9781946444110
Total Pages : 322 pages
Book Rating : 4.4/5 (441 download)

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Book Synopsis Social LEADia by : Jennifer Casa-Todd

Download or read book Social LEADia written by Jennifer Casa-Todd and published by . This book was released on 2017 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Equipping students for their future begins by helping them become digital leaders now. Students need to learn how to leverage social media to connect to people, passions, and opportunities to grow and make a difference. Social LEADia offers insight and engaging stories to help you shift the focus from digital citizenship to digital leadership.

Communication Theory and Millennial Popular Culture

Author : Kathleen Glenister Roberts
Publisher : Peter Lang Incorporated, International Academic Publishers
ISBN 13 : 9781433126420
Total Pages : 0 pages
Book Rating : 4.1/5 (264 download)

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Book Synopsis Communication Theory and Millennial Popular Culture by : Kathleen Glenister Roberts

Download or read book Communication Theory and Millennial Popular Culture written by Kathleen Glenister Roberts and published by Peter Lang Incorporated, International Academic Publishers. This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writing in a highly accessible yet compelling style, contributors explain communication theories by applying them to «artifacts» of popular culture. Using this book, students will become familiar with key theories in communication while developing creative and critical thinking.

iGen

Author : Jean M. Twenge
Publisher : Simon and Schuster
ISBN 13 : 1501152025
Total Pages : 452 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis iGen by : Jean M. Twenge

Download or read book iGen written by Jean M. Twenge and published by Simon and Schuster. This book was released on 2017-08-22 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: As seen in Time, USA TODAY, The Atlantic, The Wall Street Journal, and on CBS This Morning, BBC, PBS, CNN, and NPR, iGen is crucial reading to understand how the children, teens, and young adults born in the mid-1990s and later are vastly different from their Millennial predecessors, and from any other generation. With generational divides wider than ever, parents, educators, and employers have an urgent need to understand today’s rising generation of teens and young adults. Born in the mid-1990s up to the mid-2000s, iGen is the first generation to spend their entire adolescence in the age of the smartphone. With social media and texting replacing other activities, iGen spends less time with their friends in person—perhaps contributing to their unprecedented levels of anxiety, depression, and loneliness. But technology is not the only thing that makes iGen distinct from every generation before them; they are also different in how they spend their time, how they behave, and in their attitudes toward religion, sexuality, and politics. They socialize in completely new ways, reject once sacred social taboos, and want different things from their lives and careers. More than previous generations, they are obsessed with safety, focused on tolerance, and have no patience for inequality. With the first members of iGen just graduating from college, we all need to understand them: friends and family need to look out for them; businesses must figure out how to recruit them and sell to them; colleges and universities must know how to educate and guide them. And members of iGen also need to understand themselves as they communicate with their elders and explain their views to their older peers. Because where iGen goes, so goes our nation—and the world.

Digital Generations

Author : David Buckingham
Publisher : Routledge
ISBN 13 : 1136683623
Total Pages : 314 pages
Book Rating : 4.1/5 (366 download)

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Book Synopsis Digital Generations by : David Buckingham

Download or read book Digital Generations written by David Buckingham and published by Routledge. This book was released on 2013-10-18 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Computer games, the Internet, and other new communications media are often seen to pose threats and dangers to young people, but they also provide new opportunities for creativity and self-determination. As we start to look beyond the immediate hopes and fears that new technologies often provoke, there is a growing need for in-depth empirical research. Digital Generations presents a range of exciting and challenging new work on children, young people, and new digital media. The book is organized around four key themes: Play and Gaming, The Internet, Identities and Communities Online, and Learning and Education. The book brings together researchers from a range of academic disciplines – including media and cultural studies, anthropology, sociology, psychology and education – and will be of interest to a wide readership of researchers, students, practitioners in digital media, and educators.

Marketing to Gen Z

Author : Jeff Fromm
Publisher : AMACOM
ISBN 13 : 0814439284
Total Pages : 247 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Marketing to Gen Z by : Jeff Fromm

Download or read book Marketing to Gen Z written by Jeff Fromm and published by AMACOM. This book was released on 2018-03-26 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: With bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers. Having internalized the lessons of the Great Recession, Generation Z blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this mobile-first and socially conscious cohort requires real change, not just tweaks to the Millennial plan. In Marketing to Gen Z, businesses will learn how to: Get past the 8-second filter Avoid blatant advertising and tap influencer marketing Understand their language and off-beat humor Offer the shopping experiences they expect Marketing to Gen Z dives into and explains all this and much more, so that businesses may most effectively connect and converse with the emerging generation that is expected to comprise 40 percent of all consumers by 2020. Now is the time to learn who they are and what they want!

Hello Gen Z

Author : Claire Madden
Publisher : Hello Clarity
ISBN 13 : 0648170411
Total Pages : 245 pages
Book Rating : 4.6/5 (481 download)

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Book Synopsis Hello Gen Z by : Claire Madden

Download or read book Hello Gen Z written by Claire Madden and published by Hello Clarity. This book was released on 2019-12-01 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Gen Z, Explained

Author : Roberta Katz
Publisher : University of Chicago Press
ISBN 13 : 0226823962
Total Pages : 275 pages
Book Rating : 4.2/5 (268 download)

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Book Synopsis Gen Z, Explained by : Roberta Katz

Download or read book Gen Z, Explained written by Roberta Katz and published by University of Chicago Press. This book was released on 2022-10-26 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: An optimistic and nuanced portrait of a generation that has much to teach us about how to live and collaborate in our digital world. Born since the mid-1990s, members of Generation Z comprise the first generation never to know the world without the internet, and the most diverse generation yet. As Gen Z starts to emerge into adulthood and enter the workforce, what do we really know about them? And what can we learn from them? Gen Z, Explained is the authoritative portrait of this significant generation. It draws on extensive interviews that display this generation’s candor, surveys that explore their views and attitudes, and a vast database of their astonishingly inventive lexicon to build a comprehensive picture of their values, daily lives, and outlook. Gen Z emerges here as an extraordinarily thoughtful, promising, and perceptive generation that is sounding a warning to their elders about the world around them—a warning of a complexity and depth the “OK Boomer” phenomenon can only suggest. Much of the existing literature about Gen Z has been highly judgmental. In contrast, this book provides a deep and nuanced understanding of a generation facing a future of enormous challenges, from climate change to civil unrest. What’s more, they are facing this future head-on, relying on themselves and their peers to work collaboratively to solve these problems. As Gen Z, Explained shows, this group of young people is as compassionate and imaginative as any that has come before, and understanding the way they tackle problems may enable us to envision new kinds of solutions. This portrait of Gen Z is ultimately an optimistic one, suggesting they have something to teach all of us about how to live and thrive in this digital world.

Social Media Addiction in Generation Z Consumers

Author : Teresa Berenice Treviño Benavides
Publisher : Springer Nature
ISBN 13 : 3031334523
Total Pages : 59 pages
Book Rating : 4.0/5 (313 download)

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Book Synopsis Social Media Addiction in Generation Z Consumers by : Teresa Berenice Treviño Benavides

Download or read book Social Media Addiction in Generation Z Consumers written by Teresa Berenice Treviño Benavides and published by Springer Nature. This book was released on 2023-06-24 with total page 59 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has become vital in Generation Z users' daily lives, as they are the most connected group through social media; however, studies have shown the negative side of using social media heavily, particularly loneliness. Furthermore, the COVID-19 pandemic has contributed to the significant growth of social media use with Generation Z users, which has shown to cause negative psychological effects. This book explores the behaviors of Generation Z consumers on various social media platforms (including interaction with brands as well as persons) and, using results from a Bergen Social Media Addiction Scale (BSMAS) analysis, explores the potential risks and causes of social media addiction in this generation. In particular, it offers an integrative model to help marketers understand social media addition and ways in which companies and associations can promote a more conscious use of social media by acknowledging that pathological use of social media has negative effects. This book is useful for students, researchers, scholars interested in empirical research on consumer social media use and addiction.

The App Generation

Author : Howard Gardner
Publisher : Yale University Press
ISBN 13 : 030019918X
Total Pages : 258 pages
Book Rating : 4.3/5 (1 download)

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Book Synopsis The App Generation by : Howard Gardner

Download or read book The App Generation written by Howard Gardner and published by Yale University Press. This book was released on 2013-10-22 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: No one has failed to notice that the current generation of youth is deeply--some would say totally--involved with digital media. Professors Howard Gardner and Katie Davis name today's young people The App Generation, and in this spellbinding book they explore what it means to be "app-dependent" versus "app-enabled" and how life for this generation differs from life before the digital era. Gardner and Davis are concerned with three vital areas of adolescent life: identity, intimacy, and imagination. Through innovative research, including interviews of young people, focus groups of those who work with them, and a unique comparison of youthful artistic productions before and after the digital revolution, the authors uncover the drawbacks of apps: they may foreclose a sense of identity, encourage superficial relations with others, and stunt creative imagination. On the other hand, the benefits of apps are equally striking: they can promote a strong sense of identity, allow deep relationships, and stimulate creativity. The challenge is to venture beyond the ways that apps are designed to be used, Gardner and Davis conclude, and they suggest how the power of apps can be a springboard to greater creativity and higher aspirations.

It's Complicated

Author : Danah Boyd
Publisher : Yale University Press
ISBN 13 : 0300166311
Total Pages : 296 pages
Book Rating : 4.3/5 (1 download)

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Book Synopsis It's Complicated by : Danah Boyd

Download or read book It's Complicated written by Danah Boyd and published by Yale University Press. This book was released on 2014-02-25 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Surveys the online social habits of American teens and analyzes the role technology and social media plays in their lives, examining common misconceptions about such topics as identity, privacy, danger, and bullying.