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General Motors New Parade Of Progress
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Book Synopsis General Motors Parade of Progress and a Futurliner Returns by : Bruce Berghoff
Download or read book General Motors Parade of Progress and a Futurliner Returns written by Bruce Berghoff and published by . This book was released on 2007 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Without the General Motors Parade of Progress, many people in the United States, Canada and Mexico might never have been introduced to what at the time was considered unbelievable miracles of science and technology---This is the story of the evolution of the Parade of Progress, its presentation, its people and its vehicles."--Introduction.
Book Synopsis General Motors New Parade of Progress by : General Motors Corporation
Download or read book General Motors New Parade of Progress written by General Motors Corporation and published by . This book was released on with total page 4 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes a nation-wide tour of specially designed streamliner buses which form exhibition space by converting into stages to show progress in living conditions, science, and transportation.
Book Synopsis Again Chevrolet Leads the Parade of Progress by : Chevrolet Motor Company
Download or read book Again Chevrolet Leads the Parade of Progress written by Chevrolet Motor Company and published by . This book was released on 1932* with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Oxford Handbook of Music and Advertising by : James Deaville
Download or read book The Oxford Handbook of Music and Advertising written by James Deaville and published by Oxford University Press, USA. This book was released on 2021 with total page 954 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Oxford Handbook of Music and Advertising assembles an array of forty-two pathbreaking chapters on the production, texts, and reception of advertising through music. Uniquely interdisciplinary, the collection's tripartite structure leads the reader through these stages in the communication of the advertising message as presented by Chris Wharton (2015). The chapters on production study the factors, activities, and people behind the music for the marketing pitch, both past and present. Prominent throughlines in the section include factors influencing the selection of music (and musicians) for advertising, the role of music in corporate branding strategies, the creative forces behind the soundscape of advertising, and industry practices that undergird all aspects of music in commercial contexts. The section on Text focuses on analytic and historical approaches to ads in various media, and includes commentaries on musical genres in ads ranging from Western European art music to American popular genre. Also covered in this section is ad music as used in different ad genres, such as political ads, public service announcements, and television commercials. The analyses used in this section draws from traditional music theory, semiotics, and hermeneutic analysis. Finally, the last section addressing "Reception"-with contributions by researchers in psychology, marketing, and other fields-involves the formulation of models and theories, and implementation of research methods to examine how the presence of music may influence peoples' attitudes, emotions, thoughts, and behaviors in the context of advertisements and within service environments such as stores, restaurants, and banks. The editors and chapter contributors of this book bring a diversity of perspectives to the topic but share a united aim: to illuminate music's vital contribution to the advertising message"--
Download or read book Motorama written by David Temple and published by CarTech Inc. This book was released on 2015-01-15 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an age of unbridled American enthusiasm and towering industrial might, the GM Motorama was a dazzling and elegant show that was unlike any automotive event before it or since. General Motors staged extravagant and elaborate Motorama shows that rivaled some fashion shows. It showcased some of the most revolutionary and innovative prototype and dream cars ever built. And it captured the imagination of the car-buying public from 1950 to 1961. Motorama expert and experienced author David Temple has comprehensively researched the show, the cars, and the personalities to create a fascinating new story with many new photos of these magnificent cars. Because television was in its infancy, GM's President Alfred Sloan believed that the Motorama was the most effective way to market GM products and design prowess. Legendary stylist Harley Earl led a talented group of designers and engineers to dream up, style, and develop some of the most remarkable prototype cars of all time. While current production Buick, Chevy, Cadillac, and Pontiac cars were showcased, the bold, radical, awe-inspiring prototype and dream cars stole the show. These included the GM Le Sabre, replete with aerospace design and an aluminum engine; the fiberglass-bodied Corvette dream car, which went into production after overwhelmingly positive response; and the jet engine-powered Firebird. Temple goes into fascinating detail on the body, frame, engine, drivetrain, and all the special features of each model. He has also retraced the ownership histories of some of these cars. Within the pages of this volume, you get to relive this glorious era of automotive history and revisit the advanced show cars that inspired so many new models. This book features fascinating period photography of Motorama cars at the show, in development, and at different locales. No other automotive show rivaled the Motorama for stunning productions and awe-inspiring cars, which makes this a must-have book.
Download or read book General Motors World written by and published by . This book was released on 1928 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Sustaining New Orleans by : Barbara Eckstein
Download or read book Sustaining New Orleans written by Barbara Eckstein and published by Routledge. This book was released on 2005-10-27 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 2006. Routledge is an imprint of Taylor & Francis, an informa company.
Download or read book General Motors World written by and published by . This book was released on 1954 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Mobile Mansions by : Douglas Keister
Download or read book Mobile Mansions written by Douglas Keister and published by Gibbs Smith. This book was released on 2006 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do Henry Ford, Thomas Edison, Mae West, Howard Hughes, John Madden, the Partridge Family, Ken Kesey, The Who, and Barbie have in common? Each had a home on wheels-be it an old converted school bus, a massive RV cruiser, or elegant house car. These celebrity motorhomes are only the frosting on the cake in Douglas Keister's entertaining and informative new book Mobile Mansions. From the eclectic to the exquisite, the luxurious to the rare, Keister's incredible photography showcases the history and diversity of some of the most historic and lovingly restored RVs on the road today. Keister documents an amazing range of vehicles, including small camp cars from the 1920s, house cars from the 1930s, campers from the 1950s and finally modern-day motorhomes that first emerged in the 1960s. Well-known brands like Winnebago, GMC, and Travco are featured as well as one-of-a-kind vehicles like the Lamsteed Kampcar, built by Anheuser Busch, the Zeppelin House Car, and Buckminster Fuller's Dymaxion car. Step inside a wide variety of motorhomes, from diminutive camp cars to diesel-belching, lumbering leviathans complete with saunas, balconies, and gourmet kitchens. Mobile Mansions details this fascinating chapter of America's history with lively text, luscious full color photographs, rare vintage photographs and offers a concise history of the recreational vehicle.
Download or read book News and Views written by and published by . This book was released on 1955 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Visual Typologies from the Early Modern to the Contemporary by : Tara Zanardi
Download or read book Visual Typologies from the Early Modern to the Contemporary written by Tara Zanardi and published by Routledge. This book was released on 2018-07-04 with total page 563 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visual Typologies from the Early Modern to the Contemporary investigates the pictorial representation of types from the sixteenth to the twenty- first century. Originating in longstanding visual traditions, including street crier prints and costume albums, these images share certain conventions as they seek to convey knowledge about different peoples. The genre of the type became widespread in the early modern period, developing into a global language of identity. The chapters explore diverse pictorial representations of types, customs, and dress in numerous media, including paintings, prints, postcards, photographs, and garments. Together, they reveal that the activation of typological strategies, including seriality, repetition, appropriation, and subversion has produced a universal and dynamic pictorial language. Typological images highlight the tensions between the local and the international, the specific and the communal, and similarity and difference inherent in the construction of identity. The first full- length study to treat these images as a broader genre, Visual Typologies gives voice to a marginalized form of representation. Together, the chapters debunk the classification of such images as unmediated and authentic representations, offering fresh methodological frameworks to consider their meanings locally and globally, and establishing common ground about the operations of objects that sought to shape, embody, or challenge individual and collective identities.
Book Synopsis The Cars of Harley Earl by : David W Temple
Download or read book The Cars of Harley Earl written by David W Temple and published by CarTech Inc. This book was released on 2016-05-16 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: At 6-foot, 3-inches tall, Harley Earl was an imposing figure, but his true stature lies in his towering talent for automotive design and styling. Over his 50-year career, he created as well as collaborated on the most innovative, bold, technologically advanced cars made by General Motors. As a titan of American auto design, the cars he helped create are still celebrated today. And as an enduring legacy, he inspired a generation of engineers, designers, and stylists. Veteran automotive historian David W. Temple has researched and unearthed the complete story of Harley Earl’s cars, his notable design achievements, and many accolades. Working as a coachbuilder at his father's Earl Automotive Works in Hollywood, California, the young Earl learned his trade. After styling the 1927 LaSalle for GM president Alfred P. Sloan, Earl rose to prominence and ran the newly created department of Art and Color. Automobile design stagnated during the Depression and World War II, but the number of his contributions to the automotive world in the 1950s is staggering. When the jet age hit, he fully embraced aviation design and infused it into GM cars. The Buick Y-Job and GM Le Sabre featured many firsts in automotive design and hardware. The Y-Job's fender extensions trailing over the doors, disappearing headlamps, flush door handles, a metal cover over the convertible top were a few innovations. When General Motors needed to show off its cars and technology, Harley Earl-designed cars were the stars of the Motorama show that toured the country from 1949 to 1961. He led the team that created the 1953 Corvette, and this iconic American sports car is still going strong today. He was involved in the creation of the 1955-1957 Chevy Bel Air, otherwise known as the Tri-Five Chevy. Harley Earl's drive toward bold and innovative design spurred American car design during the mid-twentieth century. His distinctive designs defined the 1950s finned cars and set American automotive design on the path it has followed into the modern era. With this in-depth examination, you learn the inside story of these remarkable cars and the man behind them. It’s an essential addition to any automotive library.
Download or read book Tinkering written by Kathleen Franz and published by University of Pennsylvania Press. This book was released on 2011-06-07 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the first decades after mass production, between 1913 and 1939, middle-class Americans not only bought cars but also enthusiastically redesigned them. By examining the ways Americans creatively adapted their automobiles, Tinkering takes a fresh look at automotive design from the bottom up, as a process that included manufacturers, engineers, advice experts, and consumers in various guises. Franz argues that automobile ownership opened new possibilities for ingenuity among consumers even as large corporations came to control innovation. Franz weaves together a variety of sources, from serial fiction to corporate documents, to explore tinkering as a form of authority in a culture that valued ingenuity. Women drivers represented one group of consumers who used tinkering to advance their claim to social autonomy. Some canny drivers moved beyond modifying their individual cars to become independent inventors, patenting and selling automotive accessories for the burgeoning national demand for aftermarket products. Earl S. Tupper was one such tinkerer who went on to invent Tupperware. These savvy tinkerers worked in a changing landscape of invention shaped increasingly by automotive giants. By the 1930s, Ford and General Motors worked to change the popular discourse of ingenuity and used the world's fairs of the Depression as a stage to promote a hierarchy of innovation. Franz not only demonstrates the entrepreneurial spirit of American consumers but she engages larger historical questions about gender, consumption and ingenuity while charting the impact corporate expansion on tinkering during the first half of the twentieth century.
Book Synopsis The Savvy Guide to Buying Collector Cars at Auction by : James C. Mays
Download or read book The Savvy Guide to Buying Collector Cars at Auction written by James C. Mays and published by Indy Tech Publishing. This book was released on 2005-09 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dropping GBP2-GBP5,000 on a car at an auction is something many of us don't do very often. This work helps you through the process, from understanding the role of the auctioneer, to local and federal laws you need to be aware of. It includes topics such as: Scoping out the Competition; Financing; Legal Issues Auction Rules; and What to Expect.
Book Synopsis Scientific Authority & Twentieth-century America by : Ronald G. Walters
Download or read book Scientific Authority & Twentieth-century America written by Ronald G. Walters and published by JHU Press. This book was released on 1997 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Scientific Authority and Twentieth-Century America Ronald G. Walters brings together a distinguished group of contributors to reflect - often critically - on scientific and medical claims to moral, social, and political authority.
Book Synopsis General Motors in the 20th Century by : Alan K. Binder
Download or read book General Motors in the 20th Century written by Alan K. Binder and published by . This book was released on 2000 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Wonder Shows written by Fred Nadis and published by Rutgers University Press. This book was released on 2005-01-13 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Wonder Shows, Fred Nadis offers a colorful history of these traveling magicians, inventors, popular science lecturers, and other presenters of “miracle science” who revealed science and technology to the public in awe-inspiring fashion. The book provides an innovative synthesis of the history of performance with a wider study of culture, science, and religion from the antebellum period to the present.
