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Gendersell
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Download or read book GenderSell written by Lee E. Robert and published by Simon and Schuster. This book was released on 1999-04-02 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: GenderSell is the first and only book to offer specific techniques on overcoming the single greatest barrier to effective sales -- selling to the opposite sex. Despite a decade of important research on how differences between the sexes affect personal and workplace relationships, until now virtually every book on selling has ignored these differences. And despite the fact that women make approximately 85 percent of the purchasing decisions on most products and services and now constitute more than 25 percent of today's sales force, nearly all relevant books have been written by men for men in sales about selling to men. Tom Peters, Ken Blanchard, and other management experts have proposed that companies must learn how to market, sell, and advertise differently to men and women in order to stay competitive. Now at long last, psychologist and workplace communication expert Judith Tingley and veteran sales professional Lee E. Robert bring you this essential guide. Based on research, including the authors' Sales Preference Survey, conducted with more than 600 participants, Tingley and Robert provide detailed examples, specific techniques, and provocative case studies that will help sales professionals increase their success, their revenues, and their profits. The authors answer many important questions: When should you focus more on the interpersonal process and when on the product? What quality do customers say they like most about men in sales? What characteristic do they think is strongest in female sales professionals? Is the timing of the close different with male and female clients? The industry buzz has begun: In response to articles on the Gendersell topic that have appeared in trade publications and to training seminars offered by the authors, executives from a wide range of industries -- high tech to automobile dealerships, insurance companies to home builders and health care delivery services -- have been clamoring for GenderSell to make it an integral part of their worldwide sales strategies.
Book Synopsis Marketing to Women by : Marti Barletta
Download or read book Marketing to Women written by Marti Barletta and published by Dearborn Trade Publishing. This book was released on 2003 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing expert Martha Barletta presents a business case for why marketing professionals should focus their undivided attention on the largest untapped market in the world - women. She provides a detailed field guide for creating and executing a complete marketing plan that targets women.
Download or read book Servant Selling written by Bernard Smalls and published by Lulu.com. This book was released on 2005-10-14 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Servant Selling may seem like an oxymoron in the competitive world that we live it but it is actually a sound concept that works. Most sales people see selling as a fight for the checkbook with the customer where the salesperson and customer are in an antagonistic relationship. This is the general attitude of most sales people that struggle from month to month for a paycheck. It does not have to be that way for you. This book holds key concepts of how to do it right and prosper in the world of professional selling.
Book Synopsis Consultants & Consulting Organizations Directory by : Cengage Gale
Download or read book Consultants & Consulting Organizations Directory written by Cengage Gale and published by . This book was released on 2009-05-12 with total page 1806 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Gender, Design and Marketing by : Gloria Moss
Download or read book Gender, Design and Marketing written by Gloria Moss and published by Routledge. This book was released on 2017-03-02 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product and service designers place increasing emphasis on the colour, form and appearance of what their organization offers and the language with which they describe it. Gloria Moss' erudite, sophisticated and fascinating book, guides the reader to an understanding of the way gender influences our visual perception. In this wide-ranging book the author explores design, visual aesthetics, language and communication, by drawing on an exhaustive range of primary sources of research from psychology, design, branding and communication. The lessons that emerge offer challenges to organizations both in the way in which their design and marketing is perceived by men and women, and how the make-up of their workforce may limit their ability to appreciate and address the diversity of customers' preferences. The challenge for management is to overcome these limitations and ensure that an organization's products and services mirror preferences of customers rather than those of senior managers.
Book Synopsis Consumer Behavior by : Patricia Huddleston
Download or read book Consumer Behavior written by Patricia Huddleston and published by Business Expert Press. This book was released on 2011-01-20 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: Women and shopping: why is it important? It’s important because as a business owner you’ve probably realized you’re missing a market segment for your product and you’re not sure who or why. It’s important because, as a CEO, you realize women have tremendous consumer spending power and are crucial to survival in the competitive retail industry in America. This book details facts that could help any retailer or product manager including: women control over $20 trillion in consumer spending; they are better educated; they have more financial power; they have greater decision making abilities; and they have more mobility than any previous generation. Consumer Behavior: Women and Shopping provides a fascinating insight into women’s shopping habits and motivations—their many choices about when and where to shop. Retailers and business managers need to understand a woman’s needs and wants in order to attract and maintain their business.
Download or read book Provocateur written by Anthony J. Cortese and published by Rowman & Littlefield Publishers. This book was released on 2007-12-14 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the third edition of Provocateur, sociologist Anthony Cortese offers an in-depth critical analysis of modern advertising_perhaps the most powerful cultural and economic institution. Focusing on images of women and minorities, he unravels the ideologies of domination and control in contemporary commerce. The third edition includes updated advertisements and analyses, and Cortese concludes with policy implications for advertising.
Book Synopsis Professional Practice for Interior Designers by : Christine M. Piotrowski
Download or read book Professional Practice for Interior Designers written by Christine M. Piotrowski and published by John Wiley & Sons. This book was released on 2011-09-20 with total page 835 pages. Available in PDF, EPUB and Kindle. Book excerpt: The text of choice for professional interior design practice -- now with companion CD-ROM! Since publication of the first edition in 1990, Professional Practice for Interior Designers has remained the leading choice for educators for teaching interior design business practice as well as for professionals seeking to advance in their own practices. This ASID/Polsky Prize winner is recommended by the NCIDQ for exam preparation and covers the gamut of legal, financial, management, marketing, administrative, and ethical issues. You gain all the essential skills needed for planning and maintaining a thriving interior design business, presented in the clear, easy-to-follow style that is the hallmark of this text. This edition is completely current with the latest business practices and features a host of new practice aids: Companion CD-ROM includes a trial version of professional practice software, business forms, numerous short articles, plus additional information and resources. New examples help you manage the latest challenges and implement the latest business practices. A new chapter devoted to strategic planning explains this important business concept in easy-to-understand language for students and professionals. Brief "what would you do" case studies in each chapter challenge you to respond to ethical issues faced by today's interior designers. From creating a business plan to launching a promotional campaign to setting up a computerized accounting system, everything you need to launch and sustain a successful interior design practice is here.
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1522575111 Total Pages :841 pages Book Rating :4.5/5 (225 download)
Book Synopsis Gender Economics: Breakthroughs in Research and Practice by : Management Association, Information Resources
Download or read book Gender Economics: Breakthroughs in Research and Practice written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-12-07 with total page 841 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gender Economics challenges current economic theory, targeting the way gender is often used for economic gain or increased market share. Experts realize that company growth can no longer be achieved by taking a conventional approach, but few follow through with introducing new frameworks that change the way diversity is treated. Gender Economics: Breakthroughs in Research and Practice features current research that combines the concepts of gender theory, sociology, and economics observing how diversity influences numerous dimensions of business and consumerism. Covering topics including gender empowerment and also bias, economic equality, industrial creativity, leadership, and the impact of social connectedness on life satisfaction, this publication is an ideal reference source for legislators and policymakers, economic developers, corporate practitioners, educational faculties, academicians, researchers, and graduate-level students of all disciplines.
Download or read book Anonymous written by Thomas DeGloma and published by University of Chicago Press. This book was released on 2023-09-07 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: A rich sociological analysis of how and why we use anonymity. In recent years, anonymity has rocked the political and social landscape. There are countless examples: An anonymous whistleblower was at the heart of President Trump’s first impeachment, an anonymous group of hackers compromised more than 77 million Sony accounts, and best-selling author Elena Ferrante resolutely continued to hide her real name and identity. In Anonymous, Thomas DeGloma draws on a fascinating set of contemporary and historical cases to build a sociological theory that accounts for the many faces of anonymity. He asks a number of pressing questions about the social conditions and effects of anonymity. What is anonymity, and why, under various circumstances, do individuals act anonymously? How do individuals accomplish anonymity? How do they use it, and, in some situations, how is it imposed on them? To answer these questions, DeGloma tackles anonymity thematically, dedicating each chapter to a distinct type of anonymous action, including ones he dubs protective, subversive, institutional, and ascribed. Ultimately, he argues that anonymity and pseudonymity are best understood as performances in which people obscure personal identities as they make meaning for various audiences. As they bring anonymity and pseudonymity to life, DeGloma shows, people work to define the world around them to achieve different goals and objectives.
Book Synopsis Speak Better English! Earn More Money! BUSINESS, SALES, & MARKETING ENGLISH FOR THE FOREIGN BORN Studied Worldwide! by :
Download or read book Speak Better English! Earn More Money! BUSINESS, SALES, & MARKETING ENGLISH FOR THE FOREIGN BORN Studied Worldwide! written by and published by Lulu.com. This book was released on with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :Jane Cunningham Publisher :Marshall Cavendish International Asia Pte Ltd ISBN 13 :9814312207 Total Pages :274 pages Book Rating :4.8/5 (143 download)
Book Synopsis Inside Her Pretty Little Head by : Jane Cunningham
Download or read book Inside Her Pretty Little Head written by Jane Cunningham and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2012-05-15 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Women are responsible for making 80% of all purchasing decisions. In short, this makes women the most valuable consumer group in the world. This book, by two leading marketing practitioners, shows companies how to create marketing strategies and brands that will speak powerfully to women. Many marketing and branding strategies attempt to please all of the people all of the time. The authors here demonstrate that the best marketing ideas fall out of understanding the differences between people. The most profound difference is their gender. A deep understanding of this difference can lead to more relevant, meaningful ideas, that will contribute more signficantly to a brand’s success. For example, recent research indicates that women live by four main codes – the Altruism, Aesthetic, Ordering and Affinity codes – which play a significant role in the way women judge and purchase goods and services. Brands or products that successfully reflect these codes will be the ones that stand out.
Download or read book Born to Buy written by Juliet B. Schor and published by Simon and Schuster. This book was released on 2014-08-19 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ads aimed at kids are virtually everywhere -- in classrooms and textbooks, on the Internet, even at slumber parties and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Companies are enlisting children as guerrilla marketers, targeting their friends and families. Even trusted social institutions such as the Girl Scouts are teaming up with marketers. Drawing on her own survey research and unprecedented access to the advertising industry, New York Times bestselling author and leading cultural and economic authority Juliet Schor examines how a marketing effort of vast size, scope, and effectiveness has created "commercialized children." Schor, author of The Overworked American and The Overspent American, looks at the broad implications of this strategy. Sophisticated advertising strategies convince kids that products are necessary to their social survival. Ads affect not just what they want to buy, but who they think they are and how they feel about themselves. Based on long-term analysis, Schor reverses the conventional notion of causality: it's not just that problem kids become overly involved in the values of consumerism; it's that kids who are overly involved in the values of consumerism become problem kids. In this revelatory and crucial book, Schor also provides guidelines for parents and teachers. What is at stake is the emotional and social well-being of our children. Like Barbara Ehrenreich's Nickel and Dimed, Mary Pipher's Reviving Ophelia, and Malcolm Gladwell's The Tipping Point, Born to Buy is a major contribution to our understanding of a contemporary trend and its effects on the culture.
Book Synopsis Speak Better English! Earn More Money! BUSINESS, SALES, & MARKETING ENGLISH FOR THE FOREIGN BORN by : Howard B. Rutstein
Download or read book Speak Better English! Earn More Money! BUSINESS, SALES, & MARKETING ENGLISH FOR THE FOREIGN BORN written by Howard B. Rutstein and published by Lulu.com. This book was released on 2010 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Designing Commercial Interiors by : Christine M. Piotrowski
Download or read book Designing Commercial Interiors written by Christine M. Piotrowski and published by John Wiley & Sons. This book was released on 2016-04-20 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical, comprehensive resource for commercial interior design Designing Commercial Interiors is the industry standard reference, now fully revised and expanded to reflect the latest developments in commercial interior design. This book guides you through the entire design process, from planning to execution, to teach you the vital considerations that will make your project a success. This new third edition includes new: Sustainability concepts for a variety of commercial spaces Coverage of accessibility, security, safety, and codes—and how these factors influence commercial design Chapters on design research, project process, and project management Drawings and photographs of design applications Supplemental instructor's resources Commercial interior design entails a much more complex set of design factors than residential design, and many of these considerations are matters of safety and law. This book walks you through the process to give you a solid understanding of the myriad factors in play throughout any commercial project, including how the global marketplace shapes designers' business activities. Whether it's a restaurant, office, lodging, retail, healthcare, or other facility, the interior designer's job is much more complicated when the project is commercial. Designing Commercial Interiors is an exhaustive collection of commercial design skills, methods, and critical factors for professionals, instructors, and those preparing for the NCIDQ exam.
Download or read book Fragments written by Amy E Stein and published by Routledge. This book was released on 2012-11-12 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explore effective alternative approaches to improving the lives of those diagnosed with attention deficit disorder! This remarkable new book offers fresh perspectives on ADD/ADHD. Even more important, it provides new direction for sufferers, introducing an ecologically based lifestyle that focuses on hands-on interactive learning. Fragments: Coping with Attention Deficit Disorder shows how to use environmental education and activities such as organic farming, community service, mission work, art, yoga, meditation, and spirituality to bring about positive change in people diagnosed with ADD or ADHD. From author Amy E. Stein: “This book is about life. It is written for those who think they have no hope, who struggle with life, with decisions, with addiction, and in search of themselves. I do not believe traditional psychotherapy or medication are solutions for those of us who fall under the label of ADD or ADHD.” Candidly written by a woman who, at age 25, was diagnosed as “a textbook case for attention deficit hyperactivity disorder,” this insightful book examines: the pitfalls of traditional psychotherapy and medication for those diagnosed with ADD/ADHD how an interactive hands-on learning environment can markedly improve the educational experience of ADD/ADHD kids how an organic, holistic approach can benefit those diagnosed with ADD/ADHD the correlation between agriculture and ADD/ADHD and the impact of eliminating pesticides and increasing fatty acid intake in the diets of sufferers how incorporating spirituality and faith into ADD/ADHD sufferers’ lives can help to add discipline and bring greater satisfaction and much more! Five helpful appendices give you easy access to environmental education resources, agricultural resources, a sample agricultural curriculum, a sample ecology curriculum, and an environmental art curriculum.
Book Synopsis Psycho-spiritual Care in Health Care Practice by : Guy Harrison
Download or read book Psycho-spiritual Care in Health Care Practice written by Guy Harrison and published by Jessica Kingsley Publishers. This book was released on 2017-05-18 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Meeting the psychological and spiritual needs of patients is vital to supporting their wellbeing in health care settings. To develop an effective, holistic and inclusive approach to care within predominantly medical health care models, practitioners across health care disciplines must work collaboratively to understand the complex, significant relationships between their patients' medical, therapeutic and spiritual requirements. Bridging the gap between care disciplines, the book presents an innovative vision of patient wellbeing enriched by a synthesis of psychological, spiritual and medical approaches. Prominent practitioners from a range of disciplines including nursing and psychiatry demonstrate how their psycho-spiritual approaches meet the individual needs of patients, adapting to their emotional, spiritual and religious requirements. Accessible and enlightening, this book offers significant practical insight into the role of psychologically informed spiritual care.
