Gender Representations In Commercials Original And Translation

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Gender Representations in Commercials – Original and Translation

Author : Stavroula (Stave) Vergopoulou
Publisher : Frank & Timme GmbH
ISBN 13 : 3732910733
Total Pages : 286 pages
Book Rating : 4.7/5 (329 download)

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Book Synopsis Gender Representations in Commercials – Original and Translation by : Stavroula (Stave) Vergopoulou

Download or read book Gender Representations in Commercials – Original and Translation written by Stavroula (Stave) Vergopoulou and published by Frank & Timme GmbH. This book was released on 2024-07-26 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Within the interdisciplinary framework of gender, translation, and advertising, this study investigates gender representations of fictional characters in original and translated audiovisual advertisements. Stavroula (Stave) Vergopoulou discusses various manifestations of sexism on verbal and/or nonverbal levels. She also explores the ways in which translators can reduce or mitigate linguistic sexism in advertising translation to foster gender-fair language use. Her research draws on sociocultural linguistics and particularly on a social constructionist approach to gender identities. The exploration of the relationship(s) of gender and advertising and the discussion of the key concept of translation form the theoretical basis for the empirical research work. For this, English and German commercials from 2017 to 2020 have been examined along with their English, German, and Greek target texts.

Gender Approaches in the Translation Classroom

Author : Marcella De Marco
Publisher : Springer
ISBN 13 : 3030043908
Total Pages : 204 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Gender Approaches in the Translation Classroom by : Marcella De Marco

Download or read book Gender Approaches in the Translation Classroom written by Marcella De Marco and published by Springer. This book was released on 2019-04-08 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume examines strategies for embedding gender awareness within translation studies and translator training programmes. Drawing on a rich collection of theoretically-informed case studies, its authors provide practical advice and examples on implementing gender-inclusive approaches and language strategies in the classroom. It focuses on topics including, how to develop gender-inclusive practices to challenge students’ attitudes and behaviours; whether there are institutional constraints that prevent trainers from implementing non-heteronormative practices in their teaching; and how gender awareness can become an everyday mode of expression. Positioned at the lively interface of gender and translation studies, this work will be of interest to practitioners and scholars from across the fields of linguistics, education, sociology and cultural studies.

Words, Images and Performances in Translation

Author : Rita Wilson
Publisher : A&C Black
ISBN 13 : 1441172319
Total Pages : 242 pages
Book Rating : 4.4/5 (411 download)

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Book Synopsis Words, Images and Performances in Translation by : Rita Wilson

Download or read book Words, Images and Performances in Translation written by Rita Wilson and published by A&C Black. This book was released on 2012-02-02 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Key Debates in the Translation of Advertising Material

Author : Beverly Adab
Publisher : Routledge
ISBN 13 : 1134966865
Total Pages : 223 pages
Book Rating : 4.1/5 (349 download)

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Book Synopsis Key Debates in the Translation of Advertising Material by : Beverly Adab

Download or read book Key Debates in the Translation of Advertising Material written by Beverly Adab and published by Routledge. This book was released on 2016-04-01 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Much has been written about the marketing aspects of promotional material in general, and several scholars (particularly in linguistics) have addressed questions relating to the structure and function of advertisements, focusing on images, rhetorical structure, semiotic functions, discourse features and audio-visual media, amongst other aspects of the genre. Not much, on the other hand, has been written within translation studies about the complexities involved in the transfer of an advertising message. Contributors to this volume explore various interdependent aspects of the interlingual and intercultural transfer of an advertising message. They emphasize features of culture specificity, of multi-medial semiotic interaction, of values and stereotypes, and most importantly, they recommend strategies and approaches to assist translators. Topics covered include a critique of the Western-based approach to advertising in the context of the Far East; different perceptions of the concept of cleanliness in advertising texts in Italy, Russia and the UK; the Walls Cornetto strategy of internationalization of product appeal, followed by localization; the role of the translator in recreating appeal in different lingua-cultural contexts; what constitutes 'Italianness' in advertisements for British consumers; and strategies for repackaging France as a tourist destination.

Consumer Culture

Author : Roberta Sassatelli
Publisher : SAGE
ISBN 13 : 184860727X
Total Pages : 249 pages
Book Rating : 4.8/5 (486 download)

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Book Synopsis Consumer Culture by : Roberta Sassatelli

Download or read book Consumer Culture written by Roberta Sassatelli and published by SAGE. This book was released on 2007-04-30 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A thorough and wide-ranging synthetic account of social scientific research on consumption which will set the standard for the second generation of textbooks on cultures of consumption." - Alan Warde, University of Manchester "The multi-disciplinary nature of the book provides new and revealing insights, and Sassatelli conveys brilliantly the heterogeneity and ambivalent nature of consumer identities, consumer practices and consumer cultures... Newcomers to consumer culture will find this an invaluable primer and introducton to the major concepts and ideas, while those familiar with the field will find Sassatelli′s sharp analysis and discussion both refreshing and inspiring." - James Skinner, Journal of Sociology "This is a model of what a text book ought to be. Over the past decade the original debates about consumption have been overlaid by a vast amount of detailed research, and it seems unimaginable that a single text couuld do justice to all of these. To do so would involve as much a commitment to depth as to breadth. I was quite astonished at how well Sassatelli succeeds in balancing the two... Ultimately, it′s the book that I would trust to help people digest what we now have discovered about consumption and start from a much more mature and reflective foundation to consider what more we might yet do." - Daniel Miller, Material World Showing the cultural and institutional processes that have brought the notion of the ′consumer′ to life, this book guides the reader on a comprehensive journey through the history of how we have come to understand ourselves as consumers in a consumer society and reveals the profound ambiguities and ambivalences inherent within. While rooted in sociology, Sassatelli draws on the traditions of history, anthropology, geography and economics to provide: a history of the rise of consumer culture around the world a richly illustrated analysis of theory from neo-classical economics, to critical theory, to theories of practice and ritual de-commoditization a compelling discussion of the politics underlying our consumption practices. An exemplary introduction to the history and theory of consumer culture, this book provides nuanced answers to some of the most central questions of our time.

Artificial Intelligence and Blockchain for Social Impact

Author : Wolfgang Spiess-Knafl
Publisher : Taylor & Francis
ISBN 13 : 1000782824
Total Pages : 149 pages
Book Rating : 4.0/5 (7 download)

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Book Synopsis Artificial Intelligence and Blockchain for Social Impact by : Wolfgang Spiess-Knafl

Download or read book Artificial Intelligence and Blockchain for Social Impact written by Wolfgang Spiess-Knafl and published by Taylor & Francis. This book was released on 2022-11-17 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial Intelligence and Blockchain for Social Impact provides an accessible overview of artificial intelligence (AI) and blockchain technologies, and explores their applications for social enterprise and impact investing. The opening chapter introduces the impact space, exploring different social business models, the role of technology, the impact investing market and general problems in the space. The remainder of this book falls into two paths: the first focusing on AI and the other looking at the blockchain technology. Providing introductions to each of these technologies and their histories, the author goes on to examine them from the perspectives of social business models and impact finance. A concluding chapter explores AI and cryptocurrencies in the impact space in the future. Readers are supported with international case studies and other student-friendly features. Situated at the intersection between technology, fintech, social enterprise, impact investing and social impact, this book is a valuable resource for upper-level courses across all these areas. It also offers an introduction to this emerging topic for researchers and business professionals. Online teaching resources to accompany this book include instructor lecture slides and data sets.

The Routledge Handbook of Translation and Globalization

Author : Esperança Bielsa
Publisher : Routledge
ISBN 13 : 1000283828
Total Pages : 710 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis The Routledge Handbook of Translation and Globalization by : Esperança Bielsa

Download or read book The Routledge Handbook of Translation and Globalization written by Esperança Bielsa and published by Routledge. This book was released on 2020-12-30 with total page 710 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first handbook to provide a comprehensive coverage of the main approaches that theorize translation and globalization, offering a wide-ranging selection of chapters dealing with substantive areas of research. The handbook investigates the many ways in which translation both enables globalization and is inevitably transformed by it. Taking a genuinely interdisciplinary approach, the authors are leading researchers drawn from the social sciences, as well as from translation studies. The chapters cover major areas of current interdisciplinary interest, including climate change, migration, borders, democracy and human rights, as well as key topics in the discipline of translation studies. This handbook also highlights the increasing significance of translation in the most pressing social, economic and political issues of our time, while accounting for the new technologies and practices that are currently deployed to cope with growing translation demands. With five sections covering key concepts, people, culture, economics and politics, and a substantial introduction and conclusion, this handbook is an indispensable resource for students and researchers of translation and globalization within translation and interpreting studies, comparative literature, sociology, global studies, cultural studies and related areas.

A Cultural History of Tragedy in the Early Modern Age

Author : Naomi Conn Liebler
Publisher : Bloomsbury Publishing
ISBN 13 : 1350155012
Total Pages : 224 pages
Book Rating : 4.3/5 (51 download)

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Book Synopsis A Cultural History of Tragedy in the Early Modern Age by : Naomi Conn Liebler

Download or read book A Cultural History of Tragedy in the Early Modern Age written by Naomi Conn Liebler and published by Bloomsbury Publishing. This book was released on 2021-05-20 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this volume, 8 lively, original essays by eminent scholars trace the kaleidoscopically shifting dramatic forms, performance contexts, and social implications of tragedy throughout the period and across geographic, political, and social references. They attend not only to the familiar cultural lenses of English and mainstream Continental dramas but also to less familiar European exempla from Croatia and Hungary. Each chapter takes a different theme as its focus: forms and media; sites of performance and circulation; communities of production and consumption; philosophy and social theory; religion, ritual and myth; politics of city and nation; society and family, and gender and sexuality.

Situated Learning in Translator and Interpreter Training

Author : Maria Gonzalez-Davies
Publisher : Routledge
ISBN 13 : 1351401262
Total Pages : 160 pages
Book Rating : 4.3/5 (514 download)

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Book Synopsis Situated Learning in Translator and Interpreter Training by : Maria Gonzalez-Davies

Download or read book Situated Learning in Translator and Interpreter Training written by Maria Gonzalez-Davies and published by Routledge. This book was released on 2018-10-18 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Situated Learning is generally understood as a context-dependent approach to translator and interpreter training under which learners are exposed to real-life and/or highly simulated collaborative work environments and tasks, both inside and outside the classroom. Ultimately, Situated Learning seeks to enhance learners’ capacity to think and act like professionals. This book sets out to gauge the extent to which different factors influence the implementation of Situated Learning models in various teaching and learning contexts. It presents an understanding of Situated Learning that goes beyond previous interpretations of this notion, traditionally dominated by the discussion of pedagogical practices in authentic, i.e. real-world, or semi-authentic professional settings. This wider remit of Situated Learning encompasses previously underrepresented contextual factors pertaining to translation traditions, historical trends, community beliefs and customs, socio-economic constraints, market conditions, institutional practices, budgetary issues, or resource availability. The pedagogical considerations of these key aspects make this book particularly useful for both novice and seasoned teachers of translation and interpreting with an interest in informed practical advice on how to implement the principles of Situated Learning in collaborative teaching and learning environments that seek to promote translators’ and/or interpreters’ professional competence. This book was originally published as a special issue of The Interpreter and Translator Trainer.

Two English-Language Translators of Jin Ping Mei

Author : Shuangjin Xiao
Publisher : Taylor & Francis
ISBN 13 : 1040085326
Total Pages : 239 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Two English-Language Translators of Jin Ping Mei by : Shuangjin Xiao

Download or read book Two English-Language Translators of Jin Ping Mei written by Shuangjin Xiao and published by Taylor & Francis. This book was released on 2024-07-31 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two English-Language Translators of Jin Ping Mei examines English translations of the Ming novel Jin Ping Mei by translators from different historical periods within the Anglophone world. Drawing upon theoretical insights from translation studies, literary criticism, and cultural studies, the book explores the treatment of salient features of the novel in translation, including cultural representation, narratological elements, gender-specific motifs, and (homo)sexual themes. Through literary re-imagining and artistic re-creation, Egerton transforms a complex and sprawling narrative into a popular modern middlebrow novel, making it readily accessible within Western genres. Roy’s interlinear and annotated translation transcends the mere retelling of a vivid story for its unwavering emphasis on every single detail of the original, becoming a portal to the Ming past. It stands as a testament to the significance of translation as a medium for understanding the legacy of the late Ming and the socio-cultural dynamics shaping that period in Chinese history. This book will be a useful reference for scholars and research students within the fields of literary translation studies and translated Chinese literature, particularly Ming- Qing fiction. The book will also appeal to students and researchers studying Jin Ping Mei’s translation and reception in the West.

Community Series in Body Representation and Interoceptive Awareness: Cognitive, Affective, and Social Implications

Author : Simona Raimo
Publisher : Frontiers Media SA
ISBN 13 : 2832533892
Total Pages : 119 pages
Book Rating : 4.8/5 (325 download)

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Book Synopsis Community Series in Body Representation and Interoceptive Awareness: Cognitive, Affective, and Social Implications by : Simona Raimo

Download or read book Community Series in Body Representation and Interoceptive Awareness: Cognitive, Affective, and Social Implications written by Simona Raimo and published by Frontiers Media SA. This book was released on 2023-09-13 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Routledge Encyclopedia of Translation Studies

Author : Mona Baker
Publisher : Routledge
ISBN 13 : 131739173X
Total Pages : 1137 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis Routledge Encyclopedia of Translation Studies by : Mona Baker

Download or read book Routledge Encyclopedia of Translation Studies written by Mona Baker and published by Routledge. This book was released on 2019-09-20 with total page 1137 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Encyclopedia of Translation Studies remains the most authoritative reference work for students and scholars interested in engaging with the phenomenon of translation in all its modes and in relation to a wide range of theoretical and methodological traditions. This new edition provides a considerably expanded and updated revision of what appeared as Part I in the first and second editions. Featuring 132 as opposed to the 75 entries in Part I of the second edition, it offers authoritative, critical overviews of additional topics such as authorship, canonization, conquest, cosmopolitanism, crowdsourced translation, dubbing, fan audiovisual translation, genetic criticism, healthcare interpreting, hybridity, intersectionality, legal interpreting, media interpreting, memory, multimodality, nonprofessional interpreting, note-taking, orientalism, paratexts, thick translation, war and world literature. Each entry ends with a set of annotated references for further reading. Entries no longer appearing in this edition, including historical overviews that previously appeared as Part II, are now available online via the Routledge Translation Studies Portal. Designed to support critical reflection, teaching and research within as well as beyond the field of translation studies, this is an invaluable resource for students and scholars of translation, interpreting, literary theory and social theory, among other disciplines.

Understanding women’s roles and trade potential along the fisheries and aquaculture value chains: Case studies from Ghana and Nigeria

Download Understanding women’s roles and trade potential along the fisheries and aquaculture value chains: Case studies from Ghana and Nigeria PDF Online Free

Author : Okafor-Yarwood, I.
Publisher : Food & Agriculture Org. [Author] [Author]
ISBN 13 : 9251388598
Total Pages : 61 pages
Book Rating : 4.2/5 (513 download)

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Book Synopsis Understanding women’s roles and trade potential along the fisheries and aquaculture value chains: Case studies from Ghana and Nigeria by : Okafor-Yarwood, I.

Download or read book Understanding women’s roles and trade potential along the fisheries and aquaculture value chains: Case studies from Ghana and Nigeria written by Okafor-Yarwood, I. and published by Food & Agriculture Org. [Author] [Author]. This book was released on 2024-08-13 with total page 61 pages. Available in PDF, EPUB and Kindle. Book excerpt: This qualitative study was developed under the Empowering women and boosting livelihoods through agricultural trade: Leveraging the AfCFTA programme, co-implemented by the Food and Agriculture Organization of the United Nations (FAO) and the International Trade Centre (ITC). It seeks to assess gender dynamics along the fisheries and aquaculture value chains in Ghana and Nigeria, focusing particularly on women’s roles, barriers and trade potential. This report also provides gender-specific recommendations to address the identified challenges and enhance women’s trade potential in the selected regional value chain in Ghana and Nigeria.

Digital Transformations of Illicit Drug Markets

Author : Meropi Tzanetakis
Publisher : Emerald Group Publishing
ISBN 13 : 1800438664
Total Pages : 198 pages
Book Rating : 4.8/5 (4 download)

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Book Synopsis Digital Transformations of Illicit Drug Markets by : Meropi Tzanetakis

Download or read book Digital Transformations of Illicit Drug Markets written by Meropi Tzanetakis and published by Emerald Group Publishing. This book was released on 2023-08-16 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ebook edition of this title is Open Access and freely available to read online. The digital revolution has transformed the selling and buying of illicit substances, upending how the market is policed and regulated, as explored in this book.

New Perspectives on Gender and Translation

Author : Eleonora Federici
Publisher : Routledge
ISBN 13 : 1000467724
Total Pages : 232 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis New Perspectives on Gender and Translation by : Eleonora Federici

Download or read book New Perspectives on Gender and Translation written by Eleonora Federici and published by Routledge. This book was released on 2021-11-30 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection expands the body of research on the intersection of gender and translation to highlight perspectives across different countries in Europe, showcasing developments in the field from its origins in the emergence of feminist translation in Quebec over the last thirty years. Building off seminal work on feminist translation by scholars in Canada in the 1980s and 1990s, the book explores the evolution of the discipline in shifting translation practices and research across a range of European countries, with a focus on underrepresented areas such as Malta, Serbia, and Poland. The different chapters examine key developments such as the critical reframing of gender and identity, the viewing of historical translation activity by women through the lens of ideological and political motivations, and the analysis of socio-political contexts where feminist or gender-inspired translation has impacted translators’ practices. The volume looks concurrently at the European context and beyond it, putting the spotlight on new voices in translation and gender research in the region but also encouraging transnational dialogues on key issues in the discipline, pushing the field further into new directions. This book will be of particular interest to scholars in translation studies, gender studies, and European literature.

Franco-British Cultural Exchanges, 1880-1940

Author : Andrew Radford
Publisher : Springer
ISBN 13 : 113703078X
Total Pages : 219 pages
Book Rating : 4.1/5 (37 download)

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Book Synopsis Franco-British Cultural Exchanges, 1880-1940 by : Andrew Radford

Download or read book Franco-British Cultural Exchanges, 1880-1940 written by Andrew Radford and published by Springer. This book was released on 2012-06-28 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume focuses on the literary connotations of the 'Channel Packet' and sets forth lively dialogues between French and British culture at a key period of artistic innovation and exchange between 'high' and popular art forms.

The Routledge Handbook of Translation, Feminism and Gender

Author : Luise von Flotow
Publisher : Routledge
ISBN 13 : 1351658050
Total Pages : 748 pages
Book Rating : 4.3/5 (516 download)

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Book Synopsis The Routledge Handbook of Translation, Feminism and Gender by : Luise von Flotow

Download or read book The Routledge Handbook of Translation, Feminism and Gender written by Luise von Flotow and published by Routledge. This book was released on 2020-06-09 with total page 748 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Translation, Feminism and Gender provides a comprehensive, state-of-the-art overview of feminism and gender awareness in translation and translation studies today. Bringing together work from more than 20 different countries – from Russia to Chile, Yemen, Turkey, China, India, Egypt and the Maghreb as well as the UK, Canada, the USA and Europe – this Handbook represents a transnational approach to this topic, which is in development in many parts of the world. With 41 chapters, this book presents, discusses, and critically examines many different aspects of gender in translation and its effects, both local and transnational. Providing overviews of key questions and case studies of work currently in progress, this Handbook is the essential reference and resource for students and researchers of translation, feminism, and gender.