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Gender Differences In Consumer Decision Making For Personal Computers
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Book Synopsis Contemporary Marketing and Consumer Behavior by : John F. Sherry
Download or read book Contemporary Marketing and Consumer Behavior written by John F. Sherry and published by SAGE. This book was released on 1995-05-02 with total page 501 pages. Available in PDF, EPUB and Kindle. Book excerpt: This exploration of marketing and consumer behaviour comprises original articles, both theoretical and empirical, and serves as a sourcebook for those interested in consumption and managerial consequences. Issues discussed include: elements of the marketing mix; advertising and promotion; relationship management; managerial intervention and stakeholder response; organization behaviour; economic development; class-and-gender-linked consumer behaviour; and the production of consumption. They are examined using anthropological perspectives and methods ranging from materialistic to semiotic.
Book Synopsis Emergent Trends in Personal, Mobile, and Handheld Computing Technologies by : Hu, Wen-Chen
Download or read book Emergent Trends in Personal, Mobile, and Handheld Computing Technologies written by Hu, Wen-Chen and published by IGI Global. This book was released on 2012-04-30 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book offers a vital research within the field of personal computing, highlighting the latest trends in research and development of personal technology"--Provided by publisher.
Book Synopsis Online Consumer Psychology by : Curtis P. Haugtvedt
Download or read book Online Consumer Psychology written by Curtis P. Haugtvedt and published by Psychology Press. This book was released on 2005-03-23 with total page 685 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online. The theories and research methods help provide greater insight into the processes underlying consumer behavior in online environments. Broken into six sections, this book: focuses on community and looks at the Internet's ability to bring like-minded individuals from around the world into one forum; examines issues related to advertising, specifically click-through rates and advertising content placed within gaming online and wireless networks; provides readers with reasons why consumers customize products and the benefits of customization; discusses the psychological effects of site design; asks the question of whether the Internet empowers consumers to make better decisions; and discusses research tools that can be used online.
Book Synopsis Gender Issues and Consumer Behavior by : Janeen Arnold Costa
Download or read book Gender Issues and Consumer Behavior written by Janeen Arnold Costa and published by SAGE Publications, Incorporated. This book was released on 1994-08-17 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why, how and to what extent does gender influence consumer behaviour? Beginning with a general introduction to gender and consumer behaviour, this volume addresses a range of topics including: gender as a cultural construct; comparison of self to advertising models; gender socializations; and changing gender roles. Each chapter begins with a discussion of the current issues and literature in psychology, sociology, history and anthropology, then proceeds to a presentation of current research on the interaction between gender, consumer behaviour and marketing.
Book Synopsis Lessons on Profiting from Diversity by : G. Moss
Download or read book Lessons on Profiting from Diversity written by G. Moss and published by Springer. This book was released on 2012-01-25 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shows the strong business case for diversity and the deleterious effects of not allowing diversity to take root in organizations by providing a fascinating insight into the case for gender diversity in the professional services, marketing and digital arenas, and the way in which a diversity mindset can be fostered in organizations.
Book Synopsis Introduction to Business by : Lawrence J. Gitman
Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2024-09-16 with total page 1455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Book Synopsis Consumer Behaviour by : Leon Schiffman
Download or read book Consumer Behaviour written by Leon Schiffman and published by Pearson Higher Education AU. This book was released on 2013-10-15 with total page 729 pages. Available in PDF, EPUB and Kindle. Book excerpt: A trusted resource for Consumer Behaviour theory and practice. Consumer Behaviour explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of effective marketing strategies. In a clear and logical fashion, the authors explain consumer behaviour theory and practice, the use and importance of consumer research, and how social and cultural factors influence consumer decision making. The sixth edition of this Australian text provides expanded coverage of contemporary topics.
Download or read book Proceedings written by and published by . This book was released on 1999 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1522569138 Total Pages :2045 pages Book Rating :4.5/5 (225 download)
Book Synopsis Gender and Diversity: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources
Download or read book Gender and Diversity: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-08-03 with total page 2045 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, gender inequality and diversity are at the forefront of discussion, as the issue has become an international concern for politicians, government agencies, social activists, and the general public. Consequently, the need to foster and sustain diversity and inclusiveness in the interactions among various groups of people is relevant today more than ever. Gender and Diversity: Concepts, Methodologies, Tools, and Applications provides a critical look at gender and modern-day discrimination and solutions to creating sustainable diversity across numerous contexts and fields. Highlighting a range of topics such as anti-discrimination measures, workforce diversity, and gender inequality, this multi-volume book is designed for legislators and policy makers, practitioners, academicians, gender studies researchers, and graduate-level students interested in all aspects of gender and diversity studies.
Download or read book Computing Handbook written by Heikki Topi and published by CRC Press. This book was released on 2014-05-14 with total page 1524 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second volume of this popular handbook demonstrates the richness and breadth of the IS and IT disciplines. The book explores their close links to the practice of using, managing, and developing IT-based solutions to advance the goals of modern organizational environments. Established leading experts and influential young researchers present introductions to the current status and future directions of research and give in-depth perspectives on the contributions of academic research to the practice of IS and IT development, use, and management.
Book Synopsis Encyclopedia of Gender and Information Technology by : Trauth, Eileen M.
Download or read book Encyclopedia of Gender and Information Technology written by Trauth, Eileen M. and published by IGI Global. This book was released on 2006-06-30 with total page 1451 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This two volume set includes 213 entries with over 4,700 references to additional works on gender and information technology"--Provided by publisher.
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1668463083 Total Pages :1378 pages Book Rating :4.6/5 (684 download)
Book Synopsis Research Anthology on Usage, Identity, and Impact of Social Media on Society and Culture by : Management Association, Information Resources
Download or read book Research Anthology on Usage, Identity, and Impact of Social Media on Society and Culture written by Management Association, Information Resources and published by IGI Global. This book was released on 2022-06-10 with total page 1378 pages. Available in PDF, EPUB and Kindle. Book excerpt: Much of the world has access to internet and social media. The internet has quickly become a new hub for not only communication, but also community development. In most communities, people develop new cultural norms and identity development through social media usage. However, while these new lines of communication are helpful to many, challenges such as social media addiction, cyberbullying, and misinformation lurk on the internet and threaten forces both within and beyond the internet. The Research Anthology on Usage, Identity, and Impact of Social Media on Society and Culture is a comprehensive resource on the impact social media has on an individuals’ identity formation as well as its usage within society and cultures. It explores new research methodologies and findings into the behavior of users on social media as well as the effects of social media on society and culture as a whole. Covering topics such as cultural diversity, online deception, and youth impact, this major reference work is an essential resource for computer scientists, online community moderators, sociologists, business leaders and managers, marketers, advertising agencies, government officials, libraries, students and faculty of higher education, researchers, and academicians.
Download or read book Revisiting Gender written by and published by H. W. Wilson. This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the changing role of women and men in shaping American life in education, work, and public and private life. Coverage includes the status of girls and boys in public education; the most interesting stories on the dynamics of gender on the state and national level; the status of women and gender equality in the corporate realm; power of images; and the dynamics of home life.
Book Synopsis Encyclopedia of E-Business Development and Management in the Global Economy by : Lee, In
Download or read book Encyclopedia of E-Business Development and Management in the Global Economy written by Lee, In and published by IGI Global. This book was released on 2010-02-28 with total page 1349 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This research book is a repository for academicians, researchers, and industry practitioners to share and exchange their research ideas, theories, and practical experiences, discuss challenges and opportunities, and present tools and techniques in all aspects of e-business development and management in the digital economy"--Provided by publisher.
Book Synopsis ECMLG2013-Proceedings For the 9th European Conference on Management Leadership and Governance by : Maria Th Semmelrock-Picej
Download or read book ECMLG2013-Proceedings For the 9th European Conference on Management Leadership and Governance written by Maria Th Semmelrock-Picej and published by Academic Conferences Limited. This book was released on 2013-01-09 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Neuroeconomics: the Odyssey by : Varoozh Sahakian
Download or read book Neuroeconomics: the Odyssey written by Varoozh Sahakian and published by Xlibris Corporation. This book was released on 2012-08-06 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Armenian origin neuroeconomist, Varoozh Sahakian, holds D.B.A., Ph.D degrees in Economics & a Ph.D in Sociology. His disappointment with thetraditional neoclassical economic theory top-down"macho-biased" approach to homo-economicus, alongwith his belief that homo-sapines choicebehavior & decision-making is limited mainly by his/her biology, or in other words, economics actually is apart of biology science, motivated him to gather deepknowledge about human bilology, brain & nervoussystem, gender differences, genetic and hormonal &chemical functions. The "Female brain unearths the neoclassicaleconomic theory biases/ anomalies, " book is the first oftwo books the author has written about this newborn, yet, burgeoning field of "Neuro-economics, " a highlypromising human science approach to understandingthe neurobiological bases of human choice behaviorand decision-making processes. The author presents a very promising andblossoming scientific field, which portrays a moreaccurate and real & candid picture of human naturethan neoclassical reductionist economic theory.In many aspects, neuroeconomics approach is apositive, constructive one, helping to explain thehuman capacity for kindness and cooperation andthe centrality of fairness to social emotions, morality &norms (by-passed by many Walrasian and neoclassicaladvocates). The book, after all, introduces an economicagent who is not necessarily acquisitive automationconditioned always to narrow self-interest, likeneoclassical economic theory's unisex (macho)or unsex, but can be a female &male, young & olddecision maker. In other words, it introduces a morereal, "whole human:" A 'Homo-Neuro-Economicus.'The most outstanding initiative of the bookis the introduction of a feminist economic theory, its critical approach to the neoclassical economictheory, supported interestingly not only by sociocultural/historical insights but by neuro-biological, psychological, gender, chemical & hormonal evidence, too. The author envisions, that this challengingdiscipline is likely, once for all, to realize Adam Smith & David Hume's dream by providing;"A unified theory of human choice behaviorand decision-making in the forthcoming future."
Book Synopsis Frontiers of Engineering by : National Academy of Engineering
Download or read book Frontiers of Engineering written by National Academy of Engineering and published by National Academies Press. This book was released on 1997-03-07 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: Space may have been called the "final frontier," but there are new frontiers to discover every day and engineers are the ones exploring them. Through groundbreaking research and cutting-edge technologies, engineers are now able to go beyond traditional boundaries, doing things that would have been all but impossible just a few short years ago. A sample of these exciting frontiers is revealed in this new publication from the National Academy of Engineering, which looks at new and emerging technologies to explain how they were developed and what new benefits they will bring. The book also highlights the kinds of pioneering research and technological work being done by some of the country's emerging leaders in engineering. Topics covered include microelectromechanical systems, design research, computer-generated visualization for design and display, and innovations in materials and processes.
