Gb T 38801 2012 Translated English Of Chinese Standard

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A Cognitive Psychology of Mass Communication

Author : Richard Jackson Harris
Publisher : Routledge
ISBN 13 : 1135850372
Total Pages : 559 pages
Book Rating : 4.1/5 (358 download)

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Book Synopsis A Cognitive Psychology of Mass Communication by : Richard Jackson Harris

Download or read book A Cognitive Psychology of Mass Communication written by Richard Jackson Harris and published by Routledge. This book was released on 2009-05-19 with total page 559 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this fifth edition of A Cognitive Psychology of Mass Communication, author Richard Jackson Harris continues his examination of how our experiences with media affect the way we acquire knowledge about the world, and how this knowledge influences our attitudes and behavior. Presenting theories from psychology and communication along with reviews of the corresponding research, this text covers a wide variety of media and media issues, ranging from the commonly discussed topics – sex, violence, advertising – to lesser-studied topics, such as values, sports, and entertainment education. The fifth and fully updated edition offers: highly accessible and engaging writing contemporary references to all types of media familiar to students substantial discussion of theories and research, including interpretations of original research studies a balanced approach to covering the breadth and depth of the subject discussion of work from both psychology and media disciplines. The text is appropriate for Media Effects, Media & Society, and Psychology of Mass Media coursework, as it examines the effects of mass media on human cognitions, attitudes, and behaviors through empirical social science research; teaches students how to examine and evaluate mediated messages; and includes mass communication research, theory and analysis.

Tryptophan Metabolism: Implications for Biological Processes, Health and Disease

Author : Atilla Engin
Publisher : Humana Press
ISBN 13 : 3319156306
Total Pages : 385 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Tryptophan Metabolism: Implications for Biological Processes, Health and Disease by : Atilla Engin

Download or read book Tryptophan Metabolism: Implications for Biological Processes, Health and Disease written by Atilla Engin and published by Humana Press. This book was released on 2015-04-28 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the relationship between cellular immunity and tryptophan metabolism, as well as its products, serotonin and melatonin, in the development of several diseases and reappraises the common signal transduction pathways of the neurodegenerative diseases, carcinogenesis, immune tolerance, inflammation, hypersensitivity reactions, neuropsychiatric disorders, in addition to bacterial tryptophan biosynthesis and novel antimicrobials. Tryptophan Metabolism: Implications for Biological Processes, Health and Disease presents fundamental information on tryptophan related metabolic pathways and metabolites, implications of these products for specific biological processes, diseases and conditions. This book focuses on effects of tryptophan metabolites on human health and will appeal to researchers, clinicians and students within this field.

Development and Validation of Performance Prediction Models and Specifications for Asphalt Binders and Paving Mixes

Author : Robert L. Lytton
Publisher : Strategic Highway Research Program (Shrp)
ISBN 13 : 9780309056175
Total Pages : 500 pages
Book Rating : 4.0/5 (561 download)

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Book Synopsis Development and Validation of Performance Prediction Models and Specifications for Asphalt Binders and Paving Mixes by : Robert L. Lytton

Download or read book Development and Validation of Performance Prediction Models and Specifications for Asphalt Binders and Paving Mixes written by Robert L. Lytton and published by Strategic Highway Research Program (Shrp). This book was released on 1993 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt: A result of the Strategic Highway Research Program's asphalt research is the development of performance-based specifications for asphalt binders and mixtures to control 3 distress modes: rutting; fatigue cracking; and thermal cracking. The SHRP A-005 project developed detailed pavement performance models to support these binder and mixture specifications and performance-based mixture designs. This report documents the findings of this extensive research effort and provides supporting data for the performance-based specifications and mixture design procedure called SUPERPAVE. The A-005 contract developed and used a sophisticated, mechanistic-based pavement performance model to define the relationships between asphalt binder and mixture properties and pavement distress. A comprehensive pavement performance model was developed that predicts the amount of fatigue cracking, thermal cracking and rutting in asphalt concrete pavements with time, using results from the accelerated laboratory tests. The pavement performance models for each distress were also used to confirm the relevant binder and mixture properties established by other SHRP contractors. The model has 3 parts: a mixture evaluation model; a pavement response model; and a pavement distress model.

Captive Audience

Author : Susan Crawford
Publisher : Yale University Press
ISBN 13 : 0300167377
Total Pages : 351 pages
Book Rating : 4.3/5 (1 download)

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Book Synopsis Captive Audience by : Susan Crawford

Download or read book Captive Audience written by Susan Crawford and published by Yale University Press. This book was released on 2013-01-08 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ten years ago, the United States stood at the forefront of the Internet revolution. With some of the fastest speeds and lowest prices in the world for high-speed Internet access, the nation was poised to be the global leader in the new knowledge-based economy. Today that global competitive advantage has all but vanished because of a series of government decisions and resulting monopolies that have allowed dozens of countries, including Japan and South Korea, to pass us in both speed and price of broadband. This steady slide backward not only deprives consumers of vital services needed in a competitive employment and business market—it also threatens the economic future of the nation. This important book by leading telecommunications policy expert Susan Crawford explores why Americans are now paying much more but getting much less when it comes to high-speed Internet access. Using the 2011 merger between Comcast and NBC Universal as a lens, Crawford examines how we have created the biggest monopoly since the breakup of Standard Oil a century ago. In the clearest terms, this book explores how telecommunications monopolies have affected the daily lives of consumers and America's global economic standing.

Financial Performance Representations

Author : Stuart Hershman
Publisher : American Bar Association
ISBN 13 : 9781604422795
Total Pages : 340 pages
Book Rating : 4.4/5 (227 download)

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Book Synopsis Financial Performance Representations by : Stuart Hershman

Download or read book Financial Performance Representations written by Stuart Hershman and published by American Bar Association. This book was released on 2008 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book sheds light on all aspects of earnings claims, including defining what an earnings claim really is, the origins of its regulation under the franchise disclosure laws, how a franchisor should prepare an earnings claim, how a franchisee should use an earnings claim, how a franchisee may attack lawful and unlawful earnings claims, how a franchisor may defend against such attacks, and how the government franchise enforcement authorities, investigate unlawful earnings claim activity.

Genomic Designing for Abiotic Stress Resistant Cereal Crops

Author : Chittaranjan Kole
Publisher : Springer Nature
ISBN 13 : 3030758753
Total Pages : 332 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Genomic Designing for Abiotic Stress Resistant Cereal Crops by : Chittaranjan Kole

Download or read book Genomic Designing for Abiotic Stress Resistant Cereal Crops written by Chittaranjan Kole and published by Springer Nature. This book was released on 2021-08-31 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents abiotic stresses that cause crop damage in the range of 6-20%. Understanding the interaction of crop plants to the abiotic stresses caused by heat, cold, drought, flooding, submergence, salinity, acidity, etc., is important to develop resistant crop varieties. Knowledge on the advanced genetic and genomic crop improvement strategies including molecular breeding, transgenics, genomic-assisted breeding, and the recently emerging genome editing for developing resistant varieties in cereal crops is imperative for addressing FPNEE (food, health, nutrition, energy, and environment) security. Whole genome sequencing of these crops followed by genotyping-by-sequencing has facilitated precise information about the genes conferring resistance useful for gene discovery, allele mining, and shuttle breeding which in turn opened up the scope for 'designing' crop genomes with resistance to abiotic stresses. The nine chapters each dedicated to a cereal crop in this volume are deliberate on different types of abiotic stresses and their effects on and interaction with crop plants; enumerate on the available genetic diversity with regard to abiotic stress resistance among available cultivars; illuminate on the potential gene pools for utilization in interspecific gene transfer; are brief on the classical genetics of stress resistance and traditional breeding for transferring them to their cultivated counterparts; elucidate on the success stories of genetic engineering for developing abiotic stress-resistant crop varieties; discuss on molecular mapping of genes and QTLs underlying stress resistance and their marker-assisted introgression into elite varieties; enunciate on different emerging genomics-aided techniques including genomic selection, allele mining, gene discovery, and gene pyramiding for developing adaptive crop varieties with higher quantity and quality, and also elaborate some case studies on genome editing focusing on specific genes for generating abiotic stress-resistant crops.

Advances in Plant Breeding Strategies: Cereals

Author : Jameel M. Al-Khayri
Publisher : Springer Nature
ISBN 13 : 3030231089
Total Pages : 606 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Advances in Plant Breeding Strategies: Cereals by : Jameel M. Al-Khayri

Download or read book Advances in Plant Breeding Strategies: Cereals written by Jameel M. Al-Khayri and published by Springer Nature. This book was released on 2019-10-11 with total page 606 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the development of innovative modern methodologies towards augmenting conventional plant breeding, in individual crops, for the production of new crop varieties under the increasingly limiting environmental and cultivation factors to achieve sustainable agricultural production, enhanced food security, in addition to providing raw materials for innovative industrial products and pharmaceuticals. This Volume 5, subtitled Cereals, focuses on advances in breeding strategies using both traditional and modern approaches for the improvement of individual crops. It addresses important staple food crops including barley, fonio, finger millet, foxtail millet, pearl millet, proso millet, quinoa, rice, rye, tef, triticale and spelt wheat. The volume is contributed by 53 internationally reputable scientists from 14 countries. Each chapter comprehensively reviews the modern literature on the subject and reflects the authors own experience.

The Encyclopedia of Social Work

Author : Terry Mizrahi
Publisher : Oxford University Press
ISBN 13 :
Total Pages : 584 pages
Book Rating : 4.4/5 (91 download)

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Book Synopsis The Encyclopedia of Social Work by : Terry Mizrahi

Download or read book The Encyclopedia of Social Work written by Terry Mizrahi and published by Oxford University Press. This book was released on 2008-04-24 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: new, completely updated, revised and expanded 20th edition of this essential work coming February 2008 -- Order now and take advantage of our special prepublication price Oxford University Press and The National Association of Social Workers are proud to announce that a new, completely updated, revised and expanded 20th edition of this essential work will publish in February 2008. The 400 articles this 4-volume set cover all aspects of social work from practice and interventions, social environments, social conditions and challenges, to social policy and history. This new edition of the Encylcopedia includes coverage of areas that have come to the fore since the 1995 publication of the 19th edition, including demographic changes from immigration, technology, the implications of managed care, faith-based assistance, evidence-based practice, gerontology, and trauma and disaster. Each thoughtful article is written and signed by a top academic or social work practitioner and includes a bibliography for further reading. For even further ease of use, all volumes are fully cross-referenced and includes a complete Index. This convenient and authoritative core reference work is an essential tool for fact-finding, studying for licensing exams, supplementing course work, initiating literature searches, and supporting practice decisions. The Encyclopedia presents an in-depth look at the ever-changing field of social work. The foundation of any social work collection, the Encyclopedia will be a treasured addition to the library of practitioner, scholar, and student alike.

A Duty Done

Author : Fred Fairhead
Publisher :
ISBN 13 : 9780992470401
Total Pages : 190 pages
Book Rating : 4.4/5 (74 download)

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Book Synopsis A Duty Done by : Fred Fairhead

Download or read book A Duty Done written by Fred Fairhead and published by . This book was released on 2014 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The book describes some fifty major operations each with accompanying maps and sketches and covering all of the sixteen Battalion tours of duty in Vietnam - from 1RAR in 1965 to 4RAR/NZ (ANZAC) Battalion's last operations in 1971." -- publisher's website.

Witness to Hope

Author : George Weigel
Publisher : Zondervan
ISBN 13 : 0061758647
Total Pages : 1228 pages
Book Rating : 4.0/5 (617 download)

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Book Synopsis Witness to Hope by : George Weigel

Download or read book Witness to Hope written by George Weigel and published by Zondervan. This book was released on 2009-10-13 with total page 1228 pages. Available in PDF, EPUB and Kindle. Book excerpt: This definitive biography of Pope John Paul II explores his historic influence on the world stage: “Magnificent. A tremendous achievement” (Washington Post). As head of the Catholic Church from 1978 until his death in 2005, John Paul II was one of the world’s most transformational figures. With unprecedented cooperation from the Pope, as well as the people who knew and worked with him throughout his life, George Weigel offers a groundbreaking portrait of him as a man, a thinker, and a leader whose religious convictions defined a new approach to world politics—and changed the course of history. The Pope played a crucial yet underexplored role in some of the most momentous events of his time, including the collapse of European communism, the quest for peace in the Middle East, and the democratic transformation of Latin America. With an updated preface, this edition of Witness to Hope explains how this “man from a far country” did all of that, and much more—and what both his accomplishments and the unfinished business of his pontificate mean for the future of the Church and the world.

Medicare Skilled Nursing Facility Manual

Author :
Publisher :
ISBN 13 :
Total Pages : 808 pages
Book Rating : 4.:/5 (327 download)

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Book Synopsis Medicare Skilled Nursing Facility Manual by :

Download or read book Medicare Skilled Nursing Facility Manual written by and published by . This book was released on 1991 with total page 808 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Business-to-business Marketing 2020-2021

Author : Kelli D. Washington
Publisher :
ISBN 13 : 9781577832829
Total Pages : 344 pages
Book Rating : 4.8/5 (328 download)

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Book Synopsis Business-to-business Marketing 2020-2021 by : Kelli D. Washington

Download or read book Business-to-business Marketing 2020-2021 written by Kelli D. Washington and published by . This book was released on 2019 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Business-to-Business Marketing 2020-2021 presents statistics on B2B spending, comparisons of the effectiveness of marketing tactics, surveys of marketers and end-users, and analyses of trends in the B2B marketplace. Topics include analytics, B2B media advertising, B2B e-commerce, behavioral marketing, business directories and databases, content marketing, creating customer awareness, customer relationship management, direct marketing, distribution channels, email marketing, engagement, event marketing, integrated marketing communications, lead generation, lead management, lead nurturing, marketing automation, mobile marketing, networking, online video, organic and paid search, sales staff, social media marketing, sponsorships, sports marketing, software tools, trade show marketing, website traffic, and more. Over 1,200 website links - directly embedded into the electronic edition - will direct you to additional market research and other resources".--Publisher

Natural Resource Conservation

Author : Oliver S. Owen
Publisher :
ISBN 13 :
Total Pages : 616 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Natural Resource Conservation by : Oliver S. Owen

Download or read book Natural Resource Conservation written by Oliver S. Owen and published by . This book was released on 1998 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text emphasizes the ecological principles, policies, and practices to managage a sustainable future. It is a comprehensive text offering a scientifically thorough survey of natural resource and environmental issues with an emphasis on practical, cost-effective, and sustainable solutions.

Faune des poissons d'eaux douces et saumâtres de l'Afrique de l'Ouest

Author : Didier Paugy
Publisher : IRD Orstom
ISBN 13 :
Total Pages : 468 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Faune des poissons d'eaux douces et saumâtres de l'Afrique de l'Ouest by : Didier Paugy

Download or read book Faune des poissons d'eaux douces et saumâtres de l'Afrique de l'Ouest written by Didier Paugy and published by IRD Orstom. This book was released on 2003 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new reexamined and corrected fauna displays an up to date account of knowledge on the systematics of the fresh and brackish water fishes of West Africa. Its aim is to help ichthyologists with the identification of the species they collect. It is made practical and didactic by paying special attention to iconography and as far as possibly by giving priority to the simplest and easiest observable criteria. West Africa, from the Senegal River basin in the North West to the Chad basin in the North East and the Cross River in the South, includes the majority of the Sahelo-Sudan basins, except for the Nile, and the Western Guinea area, covering the Atlantic Coastal Basins from Guinea to Western Cote d'Ivoire. Specialists of each group or family were called to write the chapters. To facilitate the access of this fauna, an English translation is provided for all text. Summary tables, comparing morphological characters and measures for the different species, complement the identification keys. Distribution maps are provided for freshwater species. At present, 64 families are described, including 192 genera and 584 valid species. A reduced paper version is presented in two volumes; the integral CD-ROM version is inserted on the back cover of the second volume.