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Gatorade Sports Drink Innovator
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Book Synopsis Gatorade: Sports Drink Innovator by : Rebecca Rowell
Download or read book Gatorade: Sports Drink Innovator written by Rebecca Rowell and published by ABDO. This book was released on 2023-08-01 with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt: From its start at the University of Florida, Gatorade has grown to be one of the most popular and recognizable sports drink on the market. This title introduces fans to the history of one of the most well-known sports drinks in the world. The title features informative sidebars, exciting photos, a timeline, an important people section, a glossary, and an index. SportsZone is an imprint of Abdo Publishing Company.
Download or read book First in Thirst written by Darren Rovell and published by Amacom Books. This book was released on 2006 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gatorade invented the sports drink 40 years ago, and it has been first in the marketplace (by a long shot) ever since. But itâ¬"s more than just a thirst quencher and a dominant brand. First in Thirst is the story of a phenomenon that grew from the practice fields of college football into a true icon of the way we play, watch, and experience sports⬔from the Pee Wees to the pros. Published to coincide with the 40th anniversary of Gatoradeâ¬"s invention, First in Thirst is equally a sports story, from its invention and testing with the University of Florida Gators to the â¬Sgatorade bath⬠and its near-universal appeal to athletes, coaches and sports fans everywhere.
Book Synopsis The Power of Little Ideas by : David Robertson
Download or read book The Power of Little Ideas written by David Robertson and published by Harvard Business Press. This book was released on 2017-04-11 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conventional wisdom today says that to survive, companies must move beyond incremental, sustaining innovation and invest in some form of radical innovation. "Disrupt yourself or be disrupted!" is the relentless message company leaders hear. The Power of Little Ideas argues there's a "third way" that is neither sustaining nor disruptive. This low-risk, high-reward strategy is an approach to innovation that all company leaders should understand so that they recognize it when their competitors practice it, and apply it when it will give them a competitive advantage. This distinctive approach has three key elements: It consists of creating a family of complementary innovations around a product or service, all of which work together to make that product more appealing and competitive. The complementary innovations work together as a system to carry out a single strategy or purpose. Crucially, unlike disruptive or radical innovation, innovating around a key product does not change the central product in any fundamental way. In this powerful, practical book, Wharton professor David Robertson illustrates how many well-known companies, including CarMax, GoPro, LEGO, Gatorade, Disney, USAA, Novo Nordisk, and many others, used this approach to stave off competitive threats and achieve great success. He outlines the organizational practices that unintentionally torpedo this approach to innovation in many companies and shows how organizations can overcome those challenges. Aimed at leaders seeking strategies for sustained innovation, and at the quickly growing numbers of managers involved with creating new products, The Power of Little Ideas provides a logical, organic, and enduring third way to innovate.
Book Synopsis Managing Innovation Driven Companies by : Hugo Tschirky
Download or read book Managing Innovation Driven Companies written by Hugo Tschirky and published by Springer. This book was released on 2010-12-14 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emphasizing the practical side of Technology and Innovation Management, this book includes significant contributions to the practice of strategizing, management of competences and innovation management. While the findings are research-based, each contribution has 'managerial implications' which cover the recommended implementation.
Book Synopsis The Human Side of Innovation by : Mauro Porcini
Download or read book The Human Side of Innovation written by Mauro Porcini and published by Berrett-Koehler Publishers. This book was released on 2022-11 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: PepsiCo's award-winning chief design officer reveals the secret to creating life-changing innovations: putting human needs at the center of any design process. Innovation is an act of love-or at least it should be. Always. It is a gesture of empathy, respect, generosity, of one human being's devotion to another, writes Mauro Porcini at the beginning of this extraordinary book. It is in part a memoir by one of the world's leading designers-the first chief design officer at both 3M and Pepsi. But even more, it is a manifesto for a genuine, authentic, and deeply humanistic approach to design, one that aims to create personal and social value first and financial and economic value afterward. In every industry, new technologies have lowered the barrier to entry like never before. Either you design exceptional products or somebody will beat you to it. Porcini shows, through example after example and story after story, that the key to real, world-changing innovation is to put people first-not only the people we innovate for but also the people who lead the innovation process. Putting people first requires what Porcini calls unicorns: people who are in love with people, who have a genuine fire in them to create meaningful solutions for actual human beings. In this book, he describes them, celebrates them, and details their superpowers so you can find them, hire them, grow them, and retain them. Some are qualities you might expect-the ability to dream combined with the ability to execute. But when was the last time you heard an executive ask prospective hires if they were kind, optimistic, curious, or humble? Porcini uses his journey across startups and multinational corporations, through successes and failures, to create a handbook for modern innovators.
Download or read book User-Innovation written by Viktor Braun and published by Routledge. This book was released on 2009-06-06 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book systematically identifies the most important barriers to user-innovation and critically evaluates the democratization of innovation argument by critically assessing the main legal, economic, technological, and societal barriers to user-innovation for the first time and proposing alternative possibilities.
Book Synopsis THE ADOPTION AND ADAPTION OF OPEN INNOVATION: EMPIRICAL EVIDENCE FROM THE BIOTECHNOLOGY INDUSTRY by : RAFAELA KUNZ
Download or read book THE ADOPTION AND ADAPTION OF OPEN INNOVATION: EMPIRICAL EVIDENCE FROM THE BIOTECHNOLOGY INDUSTRY written by RAFAELA KUNZ and published by Archers & Elevators Publishing House. This book was released on with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Way of Innovation by : Kaihan Krippendorff
Download or read book The Way of Innovation written by Kaihan Krippendorff and published by Simon and Schuster. This book was released on 2008-06-01 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inside The Way of Innovation, corporate strategist Kaihan Krippendorff explains how you can adapt and thrive by recognizing, understanding, and utilizing the ancient Asian approach to innovation. He illustrates how companies like Microsoft and Nokia use this powerful wisdom, and how you too can pass through the five stages of innovation: Metal (Admit you are stuck) Water (Conceive new winning options) Wood (Assemble your resources) Fire (Break out your innovation) Earth (Make it sustainable) With this book, you have the ancient strategies you need to lead the way to a more productive - and profitable - future.
Book Synopsis Key Issues in the Arts and Entertainment Industry by : Ben Walmsley
Download or read book Key Issues in the Arts and Entertainment Industry written by Ben Walmsley and published by Goodfellow Publishers Ltd. This book was released on 2011-03-31 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: The only book on contemporary issues which covers the arts and entertainment sectors, from social networking and Twitter, to reality TV and digital rights management.
Book Synopsis Entrepreneurship and Innovation in Sport and Leisure by : Simon Mosey
Download or read book Entrepreneurship and Innovation in Sport and Leisure written by Simon Mosey and published by Taylor & Francis. This book was released on 2022-12-01 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative textbook explains how sport and leisure organisations can become more entrepreneurial in order to achieve sustainable growth. It introduces key tools, techniques, and approaches that can help sport and leisure organisations put entrepreneurship at the centre of their culture. Drawing on cutting-edge research, innovation discourses, and perspectives from multiple disciplines, the book introduces fundamental concepts in entrepreneurship, innovation, and enterprise, such as digitalisation, research and development (R&D), diversification, extendibility, and sustainability. It highlights future innovation challenges, provides innovative solutions, and introduces a new diagnostic tool for managing entrepreneurship and innovation. The book presents insights on everyday management challenges from experienced industry practitioners and considers the importance of social enterprise and social entrepreneurship at a time of austerity, recession, and increasing uncertainty. Full of real-world cases and scenarios, as well as useful features to encourage critical reflection, this book is essential reading for any course on entrepreneurship taken as part of a degree course in sport management leisure, sports studies, recreation, event studies, entertainment management or tourism. It is also fascinating reading for practitioners looking to improve their professional skills.
Book Synopsis Technological Innovation by : Gary D. Libecap
Download or read book Technological Innovation written by Gary D. Libecap and published by Emerald Group Publishing. This book was released on 2008-02-26 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: Profiting from technological innovation is a key strategic challenge in technology-intensive industries. This book presents a multidisciplinary view of issues in technology commercialization and entrepreneurship.
Author :European Institute for Technology and Innovation Management Publisher :Springer ISBN 13 :0230512771 Total Pages :425 pages Book Rating :4.2/5 (35 download)
Book Synopsis Bringing Technology and Innovation into the Boardroom by : European Institute for Technology and Innovation Management
Download or read book Bringing Technology and Innovation into the Boardroom written by European Institute for Technology and Innovation Management and published by Springer. This book was released on 2003-12-19 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: Europe is waking up to the challenge of technology and innovation. We see EU commitment to spend 3% of GDP on R&D, but who is thinking about how to spend? Who is thinking about technology management? Does the corporate board have the means to manage this spend? Should some percentage of the R&D be spent on improving technology and innovation management? This is where this book makes a contribution. It brings together the latest practice, research findings and thinking, presented in a way that addresses top management requirements. The goal is to secure the economic future of the firm, in the context of a sustainable industry and society. Using the ideas and methods in this book, the board can assess and improve its own ability to deal with the challenge of technology and innovation.
Book Synopsis Brand Audit: Gatorade by : Xinwen (Fina) Xu
Download or read book Brand Audit: Gatorade written by Xinwen (Fina) Xu and published by GRIN Verlag. This book was released on 2012-01-27 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (postgraduate) from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A, University of Florida, language: English, abstract: The Gatorade Brand is a dominating force in the sports drink industry. Throughout the past forty years, this company had created a sustainable competitive advantage by developing their marketing mix which include product strategy, pricing strategy, promotional mix, and distribution strategy. This brand audit aims to analyze Gatorade’s marketing mix, and examine how it varies when it targets on multicultural consumers. Or in other words, how its marketing strategy varies when it applies to an international market. Executive Summary Gatorade is an extremely popular sports drink brand and has outstanding brand awareness and loyalty. It markets its unique products mainly to pre-‐adult group who ages from 13 to 24. As what John Sicher, the editor of Beverage Digest, said, “the pre-‐adult years are the cutting edge of where those sports drink brands are competing”. This is a tough market for any company to communicate with, since the youth people nowadays prefer to avoid traditional media outlets. In order to overcome this obstacle, Gatorade tends to be not only a sports drink distributor but also a “lifestyle company”, promoting an active and self-‐improvement lifestyle. In order to reach its target market, Gatorade adopts a very competitive marketing mix to get its products sold. First of all, Gatorade spends lots of money on the product innovation and development. Secondly, its low-‐pricing strategy makes the products more welcomed by the consumers. Thirdly, by using its parent company—PepsiCo’s distribution system, Gatorade can get its products sold in the supermarkets, liquor stores, department stores, and so on. Besides, Gatorade’s promotional mix which includes advertising, public relation planning, sales promotion and sponsorship, and personal selling, also contribute much to its dominating 80% market share in the whole industry. [...]
Book Synopsis Managing Sustainable Innovation by : Ian E. Maxwell
Download or read book Managing Sustainable Innovation written by Ian E. Maxwell and published by Springer Science & Business Media. This book was released on 2009-04-21 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ian Maxwell applies decades of research and application to present a novel approach to innovation, with an emphasis on sustainable and renewable practices that benefit many, and not just a handful of executives and shareholders. Featuring examples from a wide range of innovators around the world, from Google to Genentech to the Masdar “clean” city initiative in Abu Dhabi, Maxwell argues that organizations that embrace structured innovation management systems and drive a “top down” innovation culture will achieve sustainable high growth and strong shareholder returns. Countries that provide the right physical, financial and human resource infrastructure to support a highly innovative macro-economic environment will experience both strong GPD growth and high living standards. Those companies and countries that fail to support innovation will struggle to compete and raise living standards, respectively. Maxwell considers the cases of China and India, whose low-cost innovation strategies are posing a serious competitive threat to established multinationals in the developed world, and considers the impact of innovation on such timely issues as climate change, environmental pollution, fossil fuel shortages, third world poverty, rising healthcare costs and ageing populations.
Book Synopsis Catalyzing Innovation: A Visual & Systematic Guide To Brainstorming by : Michelle Greenwald
Download or read book Catalyzing Innovation: A Visual & Systematic Guide To Brainstorming written by Michelle Greenwald and published by Michelle Greenwald. This book was released on 2020-08-24 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: A visual, strategic, inspirational, and user-friendly checklist to help firms & entrepreneurs (business-to-business, business-to-consumer, & non-profits) innovate for strategic growth more methodically, completely, and creatively. Includes a framework, several exercises, and over 1100 categorized innovation examples from a wide range of industries and countries. The cutting-edge examples will inspire new product and service developers, and marketing executives seeking to make their marketing tactics more innovative and effective. The last chapter is a guide for executives, start-ups, and professors to teach innovation to employees and graduate students in a variety of fields.
Book Synopsis Nutrition and Enhanced Sports Performance by : Debasis Bagchi
Download or read book Nutrition and Enhanced Sports Performance written by Debasis Bagchi and published by Academic Press. This book was released on 2018-10-05 with total page 820 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nutrition and Enhanced Sports Performance: Muscle Building, Endurance and Strength, Second Edition, includes comprehensive sections on the role of nutrition in human health, various types of physical exercises, including cardiovascular training, resistance training, aerobic and anaerobic exercises, bioenergetics and energy balance, and the nutritional requirements associated with each. Other sections cover sports and nutritional requirements, the molecular mechanisms involved in muscle building, an exhaustive review of various foods, minerals, supplements, phytochemicals, amino acids, transition metals, competition training, healthy cooking, physical training, and lifestyle and dietary recommendations for sports performance. This updated edition includes new chapters on mood, alertness, calmness and psychomotor performance in sports, extreme sports, natural myostatin inhibitor and lean body mass, the benefits of caffeine in sport nutrition formulations, the role of vitamin D in athletic performance, probiotics and muscle mass. Provides a comprehensive appraisal of the nutritional benefits of exercise in human health Compiles chapters reviewing the nutritional prophylaxis in human health Addresses performance enhancement drugs and sports supplements Presents various types of physical exercises and addresses exercise and nutritional requirements in special populations Discusses sports nutrition and the molecular mechanisms involved in muscle building Contains an exhaustive review of various food, minerals, supplements, phytochemicals, amino acids, transition metals, small molecules and other ergogenic agents Highlights the aspects of healthy cooking, physical training, lifestyle and dietary recommendations for sports performance
Book Synopsis eBook: Economics 20th Edition by : MCCONNELL
Download or read book eBook: Economics 20th Edition written by MCCONNELL and published by McGraw Hill. This book was released on 2017-02-15 with total page 982 pages. Available in PDF, EPUB and Kindle. Book excerpt: eBook: Economics 20th Edition
