Boss Bitch

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Author :
Publisher : Crown Currency
ISBN 13 : 045149587X
Total Pages : 402 pages
Book Rating : 4.4/5 (514 download)

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Book Synopsis Boss Bitch by : Nicole Lapin

Download or read book Boss Bitch written by Nicole Lapin and published by Crown Currency. This book was released on 2017-03-21 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times bestselling author Nicole Lapin is back with a sassy and actionable guide empowering women to be the boss of their lives and their careers. You don’t need dozens of employees to be a boss, says financial expert and serial entrepreneur Nicole Lapin. Hell, you don’t even need one. You just need to find your inner Boss Bitch — your most confident, savvy, ambitious self — and own it. A Boss Bitch is the she-ro of her own story. She is someone who takes charge of her future and embraces being a “boss” in all aspects of the word: whether as the boss of her own life, family and career, the literal boss at work, or, as the boss of her own company. Whichever she chooses (or all three), a Boss Bitch is someone who gets out there and makes her success happen — and so can you. Lapin draws on raw and often hilariously real stories from her own career — the good, the bad, and the ugly — to show what it means to be a "boss" in twelve easy steps. In her refreshingly accessible and relatable style, she first shows how to embrace the “boss of you" mentality by seizing the power that comes from believing in yourself and expanding your skillset. Then she offers candid no-nonsense advice for how to kill it at as the “boss at work” whether you have a high-up role or not. And finally, for those who want to take the plunge as an entrepreneur, she lays out the nuts and bolts of how to be the “boss of your own business” from raising money and getting it off the ground to hiring a kickass staff and dealing office drama to turning a profit. Being a badass in your career is something that should be worn as a badge of honor, says Lapin. Here, she inspires us to rise to the occasion and celebrate our successes — and then keep killing it like the Boss Bitches we are!

Ask a Manager

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Author :
Publisher : Ballantine Books
ISBN 13 : 0399181822
Total Pages : 306 pages
Book Rating : 4.3/5 (991 download)

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Book Synopsis Ask a Manager by : Alison Green

Download or read book Ask a Manager written by Alison Green and published by Ballantine Books. This book was released on 2018-05-01 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together

High Growth Handbook

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Author :
Publisher : Stripe Press
ISBN 13 : 1953953379
Total Pages : 396 pages
Book Rating : 4.9/5 (539 download)

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Book Synopsis High Growth Handbook by : Elad Gil

Download or read book High Growth Handbook written by Elad Gil and published by Stripe Press. This book was released on 2018-07-17 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: High Growth Handbook is the playbook for growing your startup into a global brand. Global technology executive, serial entrepreneur, and angel investor Elad Gil has worked with high-growth tech companies including Airbnb, Twitter, Google, Stripe, and Square as they’ve grown from small companies into global enterprises. Across all of these breakout companies, Gil has identified a set of common patterns and created an accessible playbook for scaling high-growth startups, which he has now codified in High Growth Handbook. In this definitive guide, Gil covers key topics, including: · The role of the CEO · Managing a board · Recruiting and overseeing an executive team · Mergers and acquisitions · Initial public offerings · Late-stage funding. Informed by interviews with some of the biggest names in Silicon Valley, including Reid Hoffman (LinkedIn), Marc Andreessen (Andreessen Horowitz), and Aaron Levie (Box), High Growth Handbook presents crystal-clear guidance for navigating the most complex challenges that confront leaders and operators in high-growth startups.

The CEO Gets Her Man

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Author :
Publisher : Wild Rose Press
ISBN 13 : 9781612177564
Total Pages : 288 pages
Book Rating : 4.1/5 (775 download)

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Book Synopsis The CEO Gets Her Man by : Anne Ashby

Download or read book The CEO Gets Her Man written by Anne Ashby and published by Wild Rose Press. This book was released on 2013-03-29 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ensuring her company's success is Debra Laurie's life. But when she goes undercover to investigate a failing hotel in southern New Zealand, she finds her confidence crumbling. Masquerading as a waitress is a disaster--especially when the hotel's assistant manager is a former rugby star she once had a crush on. Jase McEwan is struggling to keep the hotel afloat. An unpredictable manager, ridiculous demands from the head office, and employee unrest are problems enough. Now a haughty new waitress is causing mayhem in the restaurant--and in his heart. Determined to be impartial, Debra sets out to discover if Jase is responsible for the hotel's drastic situation. But the more she investigates, the more she likes his work--and the more their attraction sizzles. Before long, Jase has turned Debra's world upside-down. But what happens when he learns the new waitress is really his CEO?

The CEO Pay Machine

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Author :
Publisher : Penguin
ISBN 13 : 0735212392
Total Pages : 289 pages
Book Rating : 4.7/5 (352 download)

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Book Synopsis The CEO Pay Machine by : Steven Clifford

Download or read book The CEO Pay Machine written by Steven Clifford and published by Penguin. This book was released on 2017 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The pay gap between chief executive officers of major U.S. firms and their workers is higher than ever before--depending on the method of calculation, CEOs get paid between 300 and 700 times more than the average worker. Such outsized pay is a relatively recent phenomenon, but ... few detractors truly understand the numerous factors that have contributed to the dizzying upward spiral in CEO compensation. Steven Clifford, a former CEO who has also served on many corporate boards, has a name for these procedures and practices: 'The CEO Pay Machine.' [This book] is Clifford's ... explanation of the 'machine'--how it works, how its parts interact, and how every step pushes CEO pay to higher levels"--

Succession

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Author :
Publisher : Harvard Business Press
ISBN 13 : 1422118231
Total Pages : 129 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis Succession by : Marshall Goldsmith

Download or read book Succession written by Marshall Goldsmith and published by Harvard Business Press. This book was released on 2009 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: Goldsmith offers this how-to guide to prepare for a leadership transition andpresents leaders with a resource to help them through this process.

Mr. Hotshot CEO

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Author :
Publisher : Jackie Lau Books
ISBN 13 : 177530471X
Total Pages : 273 pages
Book Rating : 4.7/5 (753 download)

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Book Synopsis Mr. Hotshot CEO by : Jackie Lau

Download or read book Mr. Hotshot CEO written by Jackie Lau and published by Jackie Lau Books. This book was released on 2018-07-10 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Julian Fong is a workaholic who has to take two weeks off work... As CEO of Fong Investments, I’m a busy man. In fact, my family claims I’m an obsessive workaholic, and when they force me to take two weeks off, I have no idea what to do with myself. While brooding over an espresso, I meet Courtney Kwan, a biomedical researcher who savors the little things in life. And, suddenly, an idea strikes me—I will pay this woman to teach me how to enjoy my vacation from work. Soon, I find myself doing crazy things like baking cookies, reading for pleasure, buying a phallic cactus, and falling in love. But Courtney is dealing with some serious issues of her own, and I fear that when I return to work, I won’t be able to give her what she needs, and I’ll lose her forever… * * * Jackie Lau writes soft and steamy romances with Asian characters, all set in Canada. KEYWORDS: rom-com, contemporary romance, romantic comedy, Asian hero, Asian heroine, steamy romance, open door, Canadian romance, foodie romance, Toronto, depression, mental illness, CEO hero, starchy hero, happy ending, guaranteed HEA, no cliffhangers FOR FANS OF: Helen Hoang, Cathy Yardley, Chloe Liese, Olivia Dade, Talia Hibbert, Kate Canterbary, Sarina Bowen, and Pippa Grant

What It Takes

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Author :
Publisher : Avid Reader Press / Simon & Schuster
ISBN 13 : 1501158147
Total Pages : 384 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis What It Takes by : Stephen A. Schwarzman

Download or read book What It Takes written by Stephen A. Schwarzman and published by Avid Reader Press / Simon & Schuster. This book was released on 2019-09-17 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER From Blackstone chairman, CEO, and co-founder Stephen A. Schwarzman, a long-awaited book that uses impactful episodes from Schwarzman's life to show readers how to build, transform, and lead thriving organizations. Whether you are a student, entrepreneur, philanthropist, executive, or simply someone looking for ways to maximize your potential, the same lessons apply. People know who Stephen Schwarzman is—at least they think they do. He’s the man who took $400,000 and co-founded Blackstone, the investment firm that manages over $500 billion (as of January 2019). He’s the CEO whose views are sought by heads of state. He’s the billionaire philanthropist who founded Schwarzman Scholars, this century’s version of the Rhodes Scholarship, in China. But behind these achievements is a man who has spent his life learning and reflecting on what it takes to achieve excellence, make an impact, and live a life of consequence. Folding handkerchiefs in his father’s linen shop, Schwarzman dreamed of a larger life, filled with purpose and adventure. His grades and athleticism got him into Yale. After starting his career in finance with a short stint at a financial firm called DLJ, Schwarzman began working at Lehman Brothers where he ascended to run the mergers and acquisitions practice. He eventually partnered with his mentor and friend Pete Peterson to found Blackstone, vowing to create a new and different kind of financial institution. Building Blackstone into the leading global financial institution it is today didn’t come easy. Schwarzman focused intensely on culture, hiring great talent, and establishing processes that allow the firm to systematically analyze and evaluate risk. Schwarzman’s simple mantra “don’t lose money” has helped Blackstone become a leading private equity and real estate investor, and manager of alternative assets for institutional investors globally. Both he and the firm are known for the rigor of their investment process, their innovative approach to deal making, the diversification of their business lines, and a conviction to be the best at everything they do. Schwarzman is also an active philanthropist, having given away more than a billion dollars. In philanthropy, as in business, he is drawn to situations where his capital and energy can be applied to drive transformative solutions and change paradigms, notably in education. He uses the skills learned over a lifetime in finance to design, establish, and support impactful and innovative organizations and initiatives. His gifts have ranged from creating a new College of Computing at MIT for the study of artificial intelligence, to establishing a first-of-its-kind student and performing arts center at Yale, to enabling the renovation of the iconic New York Public Library, to founding the Schwarzman Scholars fellowship program at Tsinghua University in Beijing—the single largest philanthropic effort in China’s history from international donors. Schwarzman’s story is an empowering, entertaining, and informative guide for anyone striving for greater personal impact. From deal making to investing, leadership to entrepreneurship, philanthropy to diplomacy, Schwarzman has lessons for how to think about ambition and scale, risk and opportunities, and how to achieve success through the relentless pursuit of excellence. Schwarzman not only offers readers a thoughtful reflection on all his own experiences, but in doing so provides a practical blueprint for success.

Inappropriate

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Author :
Publisher : C. Scott Publishing
ISBN 13 : 195104505X
Total Pages : 322 pages
Book Rating : 4.9/5 (51 download)

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Book Synopsis Inappropriate by : Vi Keeland

Download or read book Inappropriate written by Vi Keeland and published by C. Scott Publishing. This book was released on 2020-01-20 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new, sexy standalone novel from #1 New York Times Bestseller, Vi Keeland. Terminated for inappropriate behavior. I couldn’t believe the letter in my hands. Nine years. Nine damn years I’d worked my butt off for one of the largest companies in America, and I was fired with a form letter when I returned home from a week in Aruba. All because of a video taken when I was on vacation with my friends—a private video made on my private time. Or so I thought… Pissed off, I cracked open a bottle of wine and wrote my own letter to the gazillionaire CEO telling him what I thought of his company and its practices. I didn’t think he’d actually respond. I certainly never thought I’d suddenly become pen pals with the rich jerk. Eventually, he realized I’d been wronged and made sure I got my job back. Only…it wasn’t the only thing Grant Lexington wanted to do for me. But there was no way I was getting involved with my boss’s boss’s boss. Even if he was ridiculously gorgeous, confident, and charming. It would be completely wrong, inappropriate even. Sort of like the video that got me into trouble to begin with. Two wrongs don’t make a right. But sometimes it’s twice as fun.

Loving the Billionaire Boss Doc

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Author :
Publisher : Luxhaven Publishing
ISBN 13 :
Total Pages : 150 pages
Book Rating : 4./5 ( download)

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Book Synopsis Loving the Billionaire Boss Doc by : Dobi Daniels

Download or read book Loving the Billionaire Boss Doc written by Dobi Daniels and published by Luxhaven Publishing. This book was released on 2020-02-10 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can the billionaire doctor boss resist the talented executive competing against him for the CEO spot, the same beautiful woman who’s his best friend’s little sister? After Jason Silvers, breast surgeon and uninterested heir to his family’s hedge fund, saves a beautiful young woman from crashing into a senior citizen near a coffee shop, he never expected the incident would end his career. So when his best friend invites him to join his multi-billion-dollar company as President of its breast reconstruction division with a chance to become the company’s interim CEO, Jason jumps at the opportunity. But then he discovers there are other candidates vying for the top spot at Landisil Silicone, one of whom is none other than the beautiful woman from the coffee shop—his best friend’s little sister! Gabriella Landi, Vice President of Landisil Silicone’s Sales division, believes the CEO’s job should be hers… until she runs into her surprising competitor, the last man she expects to stand in the way of her dreams. To make matters worse, he’s now her boss! As unexpected feelings develop between them, can they set aside their loyalties and ambitions and give love a chance, or will they shut the door on the love staring them in the face? LOVING THE BILLIONAIRE BOSS DOC, a sweet best-friend’s-sister billionaire doctor romance, is the fourth book in the Dexington Doctor Billionaires series. Author’s Warning: This best-friend’s-sister romance will take you on a fun, exciting journey filled with unexpected twists and make you reminisce those moments of your childhood crush all over again. Side effects can occur if you’re allergic to all-the-feels, strong heroines, and swoon-worthy doctor heroes. KEYWORDS: sweet romance, contemporary romance, billionaire romance, medical romance, doctor romance, doctor series, clean romance, best friend’s sister, workplace romance, romance series, boss romance, wealthy hero, modern romance, heartwarming romance, heart-warming romance, clean and wholesome romance, swoon, sexy heroes in clean and wholesome books, kissing books, love books, strong heroine, guaranteed HEA, happily ever after, no cliffhangers, series, romance series, long series, complete series

The Poetics and Politics of Invective Humor

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Author :
Publisher : transcript Verlag
ISBN 13 : 3839462606
Total Pages : 265 pages
Book Rating : 4.8/5 (394 download)

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Book Synopsis The Poetics and Politics of Invective Humor by : Katja Schulze

Download or read book The Poetics and Politics of Invective Humor written by Katja Schulze and published by transcript Verlag. This book was released on 2022-11-30 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vituperation, disparagement, and debasement seem to have become part of the mainstream discourse in contemporary US-American media culture. Zooming in on a distinct televisual comedy genre, Katja Schulze explores the formal principles, media-specific realizations, and the cultural work of disparagement in contemporary female-led situation comedies. Subsequently, larger patterns of (gender-based) invective strategies and conventions that define the dynamism of this comedic genre come into view. Her study outlines case studies of popular sitcoms, like Parks and Recreation, Mike & Molly, and the revival of hit-sitcom Roseanne, thereby unearthing how the shows are able to stage humor as mass-mediated deprecation - a signifying practice with its own poetics and politics.

The CEO Test

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Author :
Publisher : Harvard Business Press
ISBN 13 : 1633699528
Total Pages : 157 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis The CEO Test by : Adam Bryant

Download or read book The CEO Test written by Adam Bryant and published by Harvard Business Press. This book was released on 2021-03-02 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: Named to the longlist for the 2021 Outstanding Works of Literature (OWL) Award in the Leadership category Are you ready to lead? Will you pass the test? Despite all the effort through the years to understand what it takes to be an effective leader, the challenges of leadership remain enormously difficult and elusive; even today, most CEOs don't last five years in the job. The demands to deliver at a consistently high level can be unforgiving. The loneliness. The weight of responsibility. The relentless second-guessing and criticism. The pressure to build all-star teams. The 24/7 schedule that requires superhuman stamina. The tough decisions that often leave no one happy. The expectation to always have the right answer when it can be hard just to know the right question. These challenges are brought into their highest and sharpest relief in the corner office, but they are hardly unique to chief executives. All leaders face their own version of these tests, and the authors draw on the distilled wisdom, stories, and lessons from hundreds of chief executives to show how every aspiring leader can master these challenges and lead like a CEO. These foundational leadership skills will make all aspiring executives more effective in their roles today and lift the trajectory of their careers. The CEO Test is the authoritative, no-nonsense insider's guide to navigating leadership's toughest challenges, brought to you by authors uniquely qualified to tell the stories. Adam Bryant has conducted in-depth interviews with more than 600 CEOs. Kevin Sharer spent more than two decades as president and then CEO of Amgen, where he led its expansion from $1 billion in annual revenues to nearly $16 billion. He has served on many boards and is a sought-after mentor for CEOs of global companies. Leadership is getting harder as the speed of disruption across all industries accelerates. The CEO Test will better prepare you to succeed, whether you're a CEO or just setting out to become one.

CEO’s Charming Wife

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Author :
Publisher : Funstory
ISBN 13 : 1646772571
Total Pages : 643 pages
Book Rating : 4.6/5 (467 download)

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Book Synopsis CEO’s Charming Wife by : Hong TaiYang

Download or read book CEO’s Charming Wife written by Hong TaiYang and published by Funstory. This book was released on 2019-09-30 with total page 643 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lin Xuan and Zhou Chen were originally a couple, but with her stepfather taking advantage of them, Lin Xuan leaked the Zhou family's secret and killed Zhou's parents. Although Zhou Chen tried his best to bring the Zhou family onto the right path, he forced Lin Xuan's mother's life as a threat, tying her to his side and torturing her for a long time.Lin Xuan was tortured to the point of miscarriage before she turned to An Zhinan for help. At this moment, An Zinnan's heart was tangled. He didn't know what kind of feelings he had towards Lin Xuan. While he was swaying, Lin Xuan heard that Zhou Chen was engaged, and it just so happened that it was an accident. Zhou Chen, who was in the midst of filming the wedding photo, left his fiancee, Mu Yating, and rushed home.Mu Yating was infuriated. She found Lin Xuan's mother and showed her the records of her miscarriage, as well as the description of Lin Xuan's relationship with Zhou Chen. Her mother was so angry that her heart skipped a beat. When Lin Xuan woke up and heard that her mother was in intensive care, she went to visit. Weeping in and out in the corridor, he chanced upon the largest shareholder of the hospital, Lord Punishment.Mu Yating was someone that Su Man could arrange. The two of them knew each other, and they matched each other's intentions with a single glance. Su Man had only used Mu Yating's identity to enter the upper class society and get close to Lord Punishment. Mu Yating had repeatedly helped her.He had long since heard that Lin Xuan's Devil Lord Xing Jun originally looked down on Lin Xuan, but after only a few days with her, he felt that she wasn't that kind of person. Thus, he often came to visit her. Mu Yating and Zhou Chen were making a ruckus, so Zhou Chen decided to back off the engagement. He was still brooding over the relationship between Lin Xuan and Jun Xing, but his attitude towards Lin Xuan was much better than before.

Memos from the Chairman

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Author :
Publisher : Workman Publishing
ISBN 13 : 9780761103462
Total Pages : 162 pages
Book Rating : 4.1/5 (34 download)

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Book Synopsis Memos from the Chairman by : Alan C. Greenberg

Download or read book Memos from the Chairman written by Alan C. Greenberg and published by Workman Publishing. This book was released on 1996-01-01 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: The chairman of the board of Bear Stearns investment bank shares his innovative approach to business in a collection of witty, trenchant, and inspirational thoughts on success, bureaucracy, arrogance, telephone manners, and other topics.

CEO Excellence

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1982179678
Total Pages : 384 pages
Book Rating : 4.9/5 (821 download)

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Book Synopsis CEO Excellence by : Carolyn Dewar

Download or read book CEO Excellence written by Carolyn Dewar and published by Simon and Schuster. This book was released on 2022-03-15 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Based on extensive interviews with today's . . . corporate leaders, this look at how the best CEOs do their jobs focuses on the mindsets and actions that foster an environment of excellence"--

Making Conversation

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Publisher : HarperCollins
ISBN 13 : 0062933914
Total Pages : 197 pages
Book Rating : 4.0/5 (629 download)

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Book Synopsis Making Conversation by : Fred Dust

Download or read book Making Conversation written by Fred Dust and published by HarperCollins. This book was released on 2020-12-01 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: A former Senior Partner and Global Managing Director at the legendary design firm IDEO shows how to design conversations and meetings that are creative and impactful. Conversations are one of the most fundamental means of communicating we have as humans. At their best, conversations are unconstrained, authentic and open—two or more people sharing thoughts and ideas in a way that bridges our individual experiences, achieves a common goal. At their worst, they foster misunderstanding, frustration and obscure our real intentions. How often do you walk away from a conversation feeling really heard? That it moved the people in it forward in some important way? You’re not alone. In his practice as a designer, Fred Dust began to approach conversations differently. After years of trying to broker communication between colleagues and clients, he came to believe there had to a way to design the art of conversation itself with intention and purpose, but still artful and playful. Making Conversation codifies what he learned and outlines the seven elements essential to successful exchanges: Commitment, Creative Listening, Clarity, Context, Constraints, Change, and Create. Taken together, these seven elements form a set of resources anyone can use to be more deliberate and purposeful in making conversations work.

Start with Why

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Author :
Publisher : Penguin
ISBN 13 : 1591846447
Total Pages : 257 pages
Book Rating : 4.5/5 (918 download)

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Book Synopsis Start with Why by : Simon Sinek

Download or read book Start with Why written by Simon Sinek and published by Penguin. This book was released on 2011-12-27 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The inspirational bestseller that ignited a movement and asked us to find our WHY Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever. START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.