Fundamentos Esenciales Del Marketing Online

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Geomarketing

Author : Gérard Cliquet
Publisher : John Wiley & Sons
ISBN 13 : 1118614143
Total Pages : 236 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis Geomarketing by : Gérard Cliquet

Download or read book Geomarketing written by Gérard Cliquet and published by John Wiley & Sons. This book was released on 2013-03-04 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets. Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles. Supply is also dependent on position, because prices, services, products and available shops rely on location, while the difference between supply and demand is the rationale for the role of the trader. The book also covers the way geographic techniques help to solve marketing problems and contains chapters written by contributors with extensive experience in this field; given that it is crucial for companies to direct their marketing correctly at their target audience, this will be indispensable reading for those involved in this area.

Global Health 101

Author : Skolnik
Publisher : Jones & Bartlett Publishers
ISBN 13 : 1284050548
Total Pages : 618 pages
Book Rating : 4.2/5 (84 download)

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Book Synopsis Global Health 101 by : Skolnik

Download or read book Global Health 101 written by Skolnik and published by Jones & Bartlett Publishers. This book was released on 2016 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rated by an independent panel as the best introductory Global Health text for undergraduates, Global Health 101, Third Edition is a clear, concise, and user-friendly introduction to the most critical issues in global health. It illustrates key themes with an extensive set of case studies, examples, and the latest evidence. Particular attention is given to the health-development link, to developing countries, and to the health needs of poor and disadvantaged people. The Third Edition is a thorough revision that offers an extensive amount of new and updated information, while maintaining clarity, simplicity, and ease of use for faculty and students. Offering the latest data on the burden of disease, the book presents unique content on key topics that are often insufficiently covered in introductory materials, such as immunization and adolescent health.

Fundamentals of Marketing

Author : Miguel Santesmases Mestre
Publisher :
ISBN 13 : 9788436825435
Total Pages : 0 pages
Book Rating : 4.8/5 (254 download)

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Book Synopsis Fundamentals of Marketing by : Miguel Santesmases Mestre

Download or read book Fundamentals of Marketing written by Miguel Santesmases Mestre and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the English edition of the first marketing book in Spanish to be adapted to the European Space for Higher Education, which has been written with the new requirements of the recent official degrees in mind. In addition to its theoretical presentation illustrated with many examples, each chapter starts with a business situation, and closes with a case study with practice topics, key terms and review questions, along with related Internet links and specific bibliography. In addition, teachers and students are provided with complementary on-line material on the book’s website: www.miguelsantesmases.com/fm.htm This textbook presents the fundamentals of marketing, the market, the consumer’s environment and behaviour, the marketing research, and the information systems. It later goes deeper into the marketing tools (product and services management, pricing, communication, sales, distribution and, lastly, the marketing plan), all supported by examples and case studies. Chapters dealing with relationship marketing, customer relations management, new communication technologies and emerging marketing techniques have also been included. Fundamentals of Marketing offers a modern approach, adapted to the new teaching methodologies which will make both the teaching and learning of the principles of marketing much easier.

Teaching and Learning in Digital World

Author : Mercè Gisbert
Publisher : PUBLICACIONS UNIVERSITAT ROVIRA I VIRGILI
ISBN 13 : 8484243761
Total Pages : 212 pages
Book Rating : 4.4/5 (842 download)

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Book Synopsis Teaching and Learning in Digital World by : Mercè Gisbert

Download or read book Teaching and Learning in Digital World written by Mercè Gisbert and published by PUBLICACIONS UNIVERSITAT ROVIRA I VIRGILI. This book was released on 2015-06-11 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many reports over the last few years have analysed the potential use of games, videogames, 3D environments and virtual reality for educational purposes. Numerous emerging technological devices have also appeared that will play important roles in the development of teaching and learning processes. In the context of these developments, learning rather than teaching becomes the main axis in the organisation of the educational process. This process has now gone beyond the analogue world and face-toface education to enter the digital world, where new learning environments are being produced with ever greater doses of realism. Teaching and Learning in Digital Worlds examines the teaching and learning process in 3D virtual environments from both the theoretical and practical points of view.

Good Boss, Bad Boss

Author : Robert I. Sutton
Publisher : Business Plus
ISBN 13 : 0446558478
Total Pages : 237 pages
Book Rating : 4.4/5 (465 download)

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Book Synopsis Good Boss, Bad Boss by : Robert I. Sutton

Download or read book Good Boss, Bad Boss written by Robert I. Sutton and published by Business Plus. This book was released on 2010-09-07 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now with a new chapter that focuses on what great bosses really do. Dr. Sutton reveals new insights that he's learned since the writing of Good Boss, Bad Boss. Sutton adds revelatory thoughts about such legendary bosses as Ed Catmull, Steve Jobs, A.G. Lafley, and many more, and how you can implement their techniques. If you are a boss who wants to do great work, what can you do about it? Good Boss, Bad Boss is devoted to answering that question. Stanford Professor Robert Sutton weaves together the best psychological and management research with compelling stories and cases to reveal the mindset and moves of the best (and worst) bosses. This book was inspired by the deluge of emails, research, phone calls, and conversations that Dr. Sutton experienced after publishing his blockbuster bestseller The No Asshole Rule. He realized that most of these stories and studies swirled around a central figure in every workplace: THE BOSS. These heart-breaking, inspiring, and sometimes funny stories taught Sutton that most bosses - and their followers - wanted a lot more than just a jerk-free workplace. They aspired to become (or work for) an all-around great boss, somebody with the skill and grit to inspire superior work, commitment, and dignity among their charges. As Dr. Sutton digs into the nitty-gritty of what the best (and worst) bosses do, a theme runs throughout Good Boss, Bad Boss - which brings together the diverse lessons and is a hallmark of great bosses: They work doggedly to "stay in tune" with how their followers (and superiors, peers, and customers too) react to what they say and do. The best bosses are acutely aware that their success depends on having the self-awareness to control their moods and moves, to accurately interpret their impact on others, and to make adjustments on the fly that continuously spark effort, dignity, and pride among their people.

The Philosophy of Group Polarization

Author : Fernando Broncano-Berrocal
Publisher : Routledge
ISBN 13 : 1000342867
Total Pages : 138 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis The Philosophy of Group Polarization by : Fernando Broncano-Berrocal

Download or read book The Philosophy of Group Polarization written by Fernando Broncano-Berrocal and published by Routledge. This book was released on 2021-02-15 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: Group polarization—the tendency of groups to incline toward more extreme positions than initially held by their individual members—has been rigorously studied by social psychologists, though in a way that has overlooked important philosophical questions. This is the first book-length treatment of group polarization from a philosophical perspective. The phenomenon of group polarization raises several important metaphysical and epistemological questions. From a metaphysical point of view, can group polarization, understood as an epistemic feature of a group, be reduced to epistemic features of its individual members? Relatedly, from an epistemological point of view, is group polarization best understood as a kind of cognitive bias or rather in terms of intellectual vice? This book compares four models that combine potential answers to the metaphysical and epistemological questions. The models considered are: group polarization as (i) a collective bias; (ii) a summation of individual epistemic vices; (iii) a summation of individual biases; and (iv) a collective epistemic vice. Ultimately, the authors defend a collective vice model of group polarization over the competing alternatives. The Philosophy of Group Polarization will be of interest to students and researchers working in epistemology, particularly those working on social epistemology, collective epistemology, social ontology, virtue epistemology, and distributed cognition. It will also be of interest to those working on issues in political epistemology, applied epistemology, and on topics at the intersection of epistemology and ethics.

General, Organic, and Biological Chemistry

Author : Dorothy M. Feigl
Publisher :
ISBN 13 :
Total Pages : 408 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis General, Organic, and Biological Chemistry by : Dorothy M. Feigl

Download or read book General, Organic, and Biological Chemistry written by Dorothy M. Feigl and published by . This book was released on 1983 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Reshaping Health Care in Latin America

Author : International Development Research Centre (Canada)
Publisher : IDRC
ISBN 13 : 0889369232
Total Pages : 292 pages
Book Rating : 4.8/5 (893 download)

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Book Synopsis Reshaping Health Care in Latin America by : International Development Research Centre (Canada)

Download or read book Reshaping Health Care in Latin America written by International Development Research Centre (Canada) and published by IDRC. This book was released on 2000 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reshaping Health Care in Latin America: A Comparative Analysis of Health Care Reform in Argentina, Brazil, and Mexico

About Face 3

Author : Alan Cooper
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 658 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis About Face 3 by : Alan Cooper

Download or read book About Face 3 written by Alan Cooper and published by John Wiley & Sons. This book was released on 2007 with total page 658 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aimed at software developers, this book proposes the creation of a new profession of software design. The examples in the text are updated to reflect new platforms along with additional case studies where appropriate.

Participative Web and User-Created Content Web 2.0, Wikis and Social Networking

Author : OECD
Publisher : OECD Publishing
ISBN 13 : 9264037470
Total Pages : 128 pages
Book Rating : 4.2/5 (64 download)

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Book Synopsis Participative Web and User-Created Content Web 2.0, Wikis and Social Networking by : OECD

Download or read book Participative Web and User-Created Content Web 2.0, Wikis and Social Networking written by OECD and published by OECD Publishing. This book was released on 2007-09-28 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on an expanding array of intelligent web services and applications, more and more people are creating, distributing and exploiting user-created content (UCC). This study describes the rapid growth of UCC, its increasing role in worldwide communication, and discusses policy implications.

Curso de Marketing Digital. Cómo elaborar y ejecutar un plan de marketing digital

Author : Rosa María Moreno Company
Publisher : Ra-Ma Editorial
ISBN 13 : 841018107X
Total Pages : 539 pages
Book Rating : 4.4/5 (11 download)

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Book Synopsis Curso de Marketing Digital. Cómo elaborar y ejecutar un plan de marketing digital by : Rosa María Moreno Company

Download or read book Curso de Marketing Digital. Cómo elaborar y ejecutar un plan de marketing digital written by Rosa María Moreno Company and published by Ra-Ma Editorial. This book was released on 2024-04-09 with total page 539 pages. Available in PDF, EPUB and Kindle. Book excerpt: Con este manual aprenderás de forma práctica y sencilla las claves del marketing digital. Desde los fundamentos básicos hasta las estrategias avanzadas con las que diseñar planes efectivos en internet. Explora las técnicas de SEO, redes sociales y publicidad online con ejemplos prácticos para maximizar tu presencia online y alcanzar el éxito empresarial en la era digital. También conseguirás acceso a la descarga de plantillas gratuitas y cupones descuento de diferentes plataformas. Temas que aprenderás con este curso de marketing digital: Perspectiva actual del marketing digital. El marketing y las nuevas tecnologías. Estrategias y técnicas de marketing digital. Canales para promover la venta online. El plan de marketing digital. Herramientas para implementar las acciones de marketing. ChatGPT, la inteligencia artificial al alcance de todos. Organización de recursos para la implementación del plan de marketing digital. Casos de éxito, tutoriales y guías que profundizan en determinados temas de marketing digital. Claves fundamentales para triunfar con tu marketing digital. Descarga de plantillas y otros recursos gratuitos. El manual cuenta con el testimonio y colaboración de referentes y expertos del marketing digital que nos ofrecen tips y recomendaciones para optimizar nuestras estrategias de marketing digital.

Glitch Art in Theory and Practice

Author : Michael Betancourt
Publisher : Taylor & Francis
ISBN 13 : 1315414805
Total Pages : 150 pages
Book Rating : 4.3/5 (154 download)

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Book Synopsis Glitch Art in Theory and Practice by : Michael Betancourt

Download or read book Glitch Art in Theory and Practice written by Michael Betancourt and published by Taylor & Francis. This book was released on 2016-09-13 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chapter Introduction -- chapter 1 Origins of “Glitch” in The Stoppage -- chapter 2 The Heritage of Materialist Media -- chapter 3 Digital Mis function and Materialist Approaches -- chapter 4 Critical Engagements with Failure.

The Age of Surveillance Capitalism

Author : Shoshana Zuboff
Publisher : PublicAffairs
ISBN 13 : 1610395700
Total Pages : 683 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis The Age of Surveillance Capitalism by : Shoshana Zuboff

Download or read book The Age of Surveillance Capitalism written by Shoshana Zuboff and published by PublicAffairs. This book was released on 2019-01-15 with total page 683 pages. Available in PDF, EPUB and Kindle. Book excerpt: The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called "surveillance capitalism," and the quest by powerful corporations to predict and control our behavior. In this masterwork of original thinking and research, Shoshana Zuboff provides startling insights into the phenomenon that she has named surveillance capitalism. The stakes could not be higher: a global architecture of behavior modification threatens human nature in the twenty-first century just as industrial capitalism disfigured the natural world in the twentieth. Zuboff vividly brings to life the consequences as surveillance capitalism advances from Silicon Valley into every economic sector. Vast wealth and power are accumulated in ominous new "behavioral futures markets," where predictions about our behavior are bought and sold, and the production of goods and services is subordinated to a new "means of behavioral modification." The threat has shifted from a totalitarian Big Brother state to a ubiquitous digital architecture: a "Big Other" operating in the interests of surveillance capital. Here is the crucible of an unprecedented form of power marked by extreme concentrations of knowledge and free from democratic oversight. Zuboff's comprehensive and moving analysis lays bare the threats to twenty-first century society: a controlled "hive" of total connection that seduces with promises of total certainty for maximum profit -- at the expense of democracy, freedom, and our human future. With little resistance from law or society, surveillance capitalism is on the verge of dominating the social order and shaping the digital future -- if we let it.

About Face

Author : Alan Cooper
Publisher : John Wiley & Sons
ISBN 13 : 1118766571
Total Pages : 724 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis About Face by : Alan Cooper

Download or read book About Face written by Alan Cooper and published by John Wiley & Sons. This book was released on 2014-09-02 with total page 724 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essential interaction design guide, fully revised and updated for the mobile age About Face: The Essentials of Interaction Design, Fourth Edition is the latest update to the book that shaped and evolved the landscape of interaction design. This comprehensive guide takes the worldwide shift to smartphones and tablets into account. New information includes discussions on mobile apps, touch interfaces, screen size considerations, and more. The new full-color interior and unique layout better illustrate modern design concepts. The interaction design profession is blooming with the success of design-intensive companies, priming customers to expect "design" as a critical ingredient of marketplace success. Consumers have little tolerance for websites, apps, and devices that don't live up to their expectations, and the responding shift in business philosophy has become widespread. About Face is the book that brought interaction design out of the research labs and into the everyday lexicon, and the updated Fourth Edition continues to lead the way with ideas and methods relevant to today's design practitioners and developers. Updated information includes: Contemporary interface, interaction, and product design methods Design for mobile platforms and consumer electronics State-of-the-art interface recommendations and up-to-date examples Updated Goal-Directed Design methodology Designers and developers looking to remain relevant through the current shift in consumer technology habits will find About Face to be a comprehensive, essential resource.

Essential Oils Made Simple

Author : Oil Life
Publisher :
ISBN 13 : 9781792349492
Total Pages : pages
Book Rating : 4.3/5 (494 download)

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Book Synopsis Essential Oils Made Simple by : Oil Life

Download or read book Essential Oils Made Simple written by Oil Life and published by . This book was released on 2020-10-07 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Learning How to Learn

Author : Barbara Oakley, PhD
Publisher : Penguin
ISBN 13 : 052550446X
Total Pages : 258 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis Learning How to Learn by : Barbara Oakley, PhD

Download or read book Learning How to Learn written by Barbara Oakley, PhD and published by Penguin. This book was released on 2018-08-07 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: A surprisingly simple way for students to master any subject--based on one of the world's most popular online courses and the bestselling book A Mind for Numbers A Mind for Numbers and its wildly popular online companion course "Learning How to Learn" have empowered more than two million learners of all ages from around the world to master subjects that they once struggled with. Fans often wish they'd discovered these learning strategies earlier and ask how they can help their kids master these skills as well. Now in this new book for kids and teens, the authors reveal how to make the most of time spent studying. We all have the tools to learn what might not seem to come naturally to us at first--the secret is to understand how the brain works so we can unlock its power. This book explains: Why sometimes letting your mind wander is an important part of the learning process How to avoid "rut think" in order to think outside the box Why having a poor memory can be a good thing The value of metaphors in developing understanding A simple, yet powerful, way to stop procrastinating Filled with illustrations, application questions, and exercises, this book makes learning easy and fun.

Fundamentos del plan de marketing en internet. COMM025PO

Author : Pilar Caballero Sánchez de Puerta
Publisher : IC Editorial
ISBN 13 : 8491987215
Total Pages : 160 pages
Book Rating : 4.4/5 (919 download)

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Book Synopsis Fundamentos del plan de marketing en internet. COMM025PO by : Pilar Caballero Sánchez de Puerta

Download or read book Fundamentos del plan de marketing en internet. COMM025PO written by Pilar Caballero Sánchez de Puerta and published by IC Editorial. This book was released on 2019-11-26 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Libro especializado que se ajusta al desarrollo de la cualificación profesional y adquisición de certificados de profesionalidad. Manual imprescindible para la formación y la capacitación, que se basa en los principios de la cualificación y dinamización del conocimiento, como premisas para la mejora de la empleabilidad y eficacia para el desempeño del trabajo.