Fundamentos De Teoria Del Periodismo

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Periodismo de marcas

Author : Carlos J. Campo
Publisher : Editorial UOC
ISBN 13 : 8490649316
Total Pages : 251 pages
Book Rating : 4.4/5 (96 download)

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Book Synopsis Periodismo de marcas by : Carlos J. Campo

Download or read book Periodismo de marcas written by Carlos J. Campo and published by Editorial UOC. This book was released on 2016-06-30 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: El periodismo de marcas es para unos pocos. Da lo mismo si se trata de enormes marcas multinacionales o de pequeñas denominaciones muy especializadas o muy locales. Es para una selectísima minoría y, además, es periodismo puro y duro.Hoy, con el descrédito de la publicidad, la desintermediación de la información, el desengaño tecnológico y la pérdida de la ingenuidad de las audiencias, se ha creado el escenario perfecto para desarrollar un periodismo que pretende una influenci todopoderosa.Este tratado actualiza los modos de este periodismo, abordando su sustrato teórico. Discrimina el contenido de marca de la acción periodística. Desmiente la antitética conceptual de periodismo y marca en una misma expresión. Y desvela, desde la experiencia, cómo fundar la redacción de marca, diseñar la línea editorial y ejercerlo cotidianamente.La marca que lo use se cotizará más. Y la corporación que evolucione con él logrará unos resultados económicos aún mejores.

Crisis del sistema, crisis del periodismo

Author : Ramón Reig
Publisher : Editorial GEDISA
ISBN 13 : 8497849124
Total Pages : 209 pages
Book Rating : 4.4/5 (978 download)

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Book Synopsis Crisis del sistema, crisis del periodismo by : Ramón Reig

Download or read book Crisis del sistema, crisis del periodismo written by Ramón Reig and published by Editorial GEDISA. This book was released on 2015-03 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: ¿Crisis del periodismo? Claro. Pero no es nueva. No hay que confundirla con los efectos de la crisis económica que se inicia a partir de 2007-2008. La crisis del periodismo está ahí, casi desde siempre, desde el momento en que los periodistas tropiezan con 6 “Pes”: - la P de Propiedad de los medios que proyectan la información, - la P de Publicidad, - la P de la influencia Política, - la P de Producción de la noticia sobre la base de redacciones pasivas a las que “se les olvida” salir a la calle a buscar noticias propias y transgresoras, - la P de Públicos que van buscando aquello que desean oír y no aquello que sucede, y - la P de Periodismo en forma de periodistas más cercanos a sus empresas y a lobbies de poder que al propio Periodismo. La crisis del periodismo es un reflejo fiel de la crisis del sistema de mercado, cau-sante de una sociedad angustiada e insolidaria. Si el sistema de mercado se siente inseguro en el laberinto que él mismo ha creado, pero a la vez es dueño del periodismo “de masas”, lo más habitual es que al receptor le llegue un periodismo “light” dominado por las pugnas políticas, el acoso y derribo al disidente, las catástrofes y sucesos, el entretenimiento (no inocente), el sensacionalismo, amarillismo el periodismo “rosa”, el deporte y la información meteorológica. El poder público sirve para centrar en él casi todas las “bofe-tadas” porque, ¿cómo morder la mano de tu señor? Sin embargo, el poder del mundo no es exactamente público sino privado. Como el periodismo se ha alejado de los ciudadanos, los ciudadanos bus-can su información en otros lugares alternativos, así ha ido creciendo la crisis del periodismo que se ha agravado con la crisis de un sistema que busca nuevos modelos de negocio en muchas ocasiones a costa del periodismo. Menos mal que, al mismo tiempo, aparecen iniciativas, aún por consolidarse, que aportan una esperanza para el desarrollo del conocimiento.

Who's who in Technology

Author :
Publisher :
ISBN 13 :
Total Pages : 1290 pages
Book Rating : 4.3/5 (91 download)

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Download or read book Who's who in Technology written by and published by . This book was released on 1984 with total page 1290 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Media and Metamedia Management

Author : Francisco Campos Freire
Publisher : Springer
ISBN 13 : 3319460684
Total Pages : 514 pages
Book Rating : 4.3/5 (194 download)

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Book Synopsis Media and Metamedia Management by : Francisco Campos Freire

Download or read book Media and Metamedia Management written by Francisco Campos Freire and published by Springer. This book was released on 2016-11-21 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media and Metamedia Management has contributions from seven prestigious experts, who offer their expertise and the view from their vantage point on communication, journalism, advertising, audiovisual, and corporate, political, and digital communication, paying special attention to the role of new technologies, the Internet and social networks, also from an ethics and legal dimension. A total of 118 authors belonging to 31 universities from Spain, Portugal, England and Ecuador have contributed to this book edited, coordinated and introduced by professors Francisco Campos-Freire and Xosé López-García, from the University of Santiago de Compostela, José Rúas-Araújo, from the University of Vigo, and Valentín A. Martínez-Fernández, from the University of A Coruña. Readers may also enjoy 66 articles, grouped into diverse chapters, on Journalism and cyberjournalism, audiovisual sector and media economy, corporate and institutional communication, and new media and metamedia.

When the Press Fails

Author : W. Lance Bennett
Publisher : University of Chicago Press
ISBN 13 : 0226042863
Total Pages : 279 pages
Book Rating : 4.2/5 (26 download)

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Book Synopsis When the Press Fails by : W. Lance Bennett

Download or read book When the Press Fails written by W. Lance Bennett and published by University of Chicago Press. This book was released on 2008-09-15 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: A sobering look at the intimate relationship between political power and the news media, When the Press Fails argues the dependence of reporters on official sources disastrously thwarts coverage of dissenting voices from outside the Beltway. The result is both an indictment of official spin and an urgent call to action that questions why the mainstream press failed to challenge the Bush administration’s arguments for an invasion of Iraq or to illuminate administration policies underlying the Abu Ghraib controversy. Drawing on revealing interviews with Washington insiders and analysis of content from major news outlets, the authors illustrate the media’s unilateral surrender to White House spin whenever oppositional voices elsewhere in government fall silent. Contrasting these grave failures with the refreshingly critical reporting on Hurricane Katrina—a rare event that caught officials off guard, enabling journalists to enter a no-spin zone—When the Press Fails concludes by proposing new practices to reduce reporters’ dependence on power. “The hand-in-glove relationship of the U.S. media with the White House is mercilessly exposed in this determined and disheartening study that repeatedly reveals how the press has toed the official line at those moments when its independence was most needed.”—George Pendle, Financial Times “Bennett, Lawrence, and Livingston are indisputably right about the news media’s dereliction in covering the administration’s campaign to take the nation to war against Iraq.”—Don Wycliff, Chicago Tribune “[This] analysis of the weaknesses of Washington journalism deserves close attention.”—Russell Baker, New York Review of Books

A Companion to Curation

Author : Brad Buckley
Publisher : John Wiley & Sons
ISBN 13 : 1119206855
Total Pages : 517 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis A Companion to Curation by : Brad Buckley

Download or read book A Companion to Curation written by Brad Buckley and published by John Wiley & Sons. This book was released on 2020-01-29 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive reference text on curation both inside and outside the museum A Companion to Curation is the first collection of its kind, assembling the knowledge and experience of prominent curators, artists, art historians, scholars, and theorists in one comprehensive volume. Part of the Blackwell Companion series, this much-needed book provides up-to-date information and valuable insights on the field of curatorial studies and curation in the visual arts. Accessible and engaging chapters cover diverse, contemporary methods of curation, its origin and history, current and emerging approaches within the profession, and more. This timely publication fills a significant gap in literature on the role of the curator, the art and science of curating, and the historical arc of the field from the 17th century to the present. The Companion explores topics such as global developments in contemporary indigenous art, Asian and Chinese art since the 1980s, feminist and queer feminist curatorial practices, and new curatorial strategies beyond the museum. This unique volume: Offers readers a wide range of perspectives on curating in both theory and practice Includes coverage of curation outside of the Eurocentric and Anglosphere art worlds Presents clear and comprehensible information valuable for specialists and novices alike Discusses the movements, models, people and politics of curating Provides guidance on curating in a globalized world Broad in scope and detailed in content, A Companion to Curation is an essential text for professionals engaged in varied forms of curation, teachers and students of museum studies, and readers interested in the workings of the art world, museums, benefactors, and curators.

Semiotica

Author :
Publisher :
ISBN 13 :
Total Pages : 426 pages
Book Rating : 4.3/5 (91 download)

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Download or read book Semiotica written by and published by . This book was released on 1996 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt:

La DinÁmica Del Lenguaje RadioperiodÍstico

Author : Alfredo Casanellas O'Callaghan
Publisher : Xlibris Corporation
ISBN 13 : 1453557652
Total Pages : 314 pages
Book Rating : 4.4/5 (535 download)

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Book Synopsis La DinÁmica Del Lenguaje RadioperiodÍstico by : Alfredo Casanellas O'Callaghan

Download or read book La DinÁmica Del Lenguaje RadioperiodÍstico written by Alfredo Casanellas O'Callaghan and published by Xlibris Corporation. This book was released on 2010-09-02 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: El presente libro constituye el fruto de una acuciosa investigación sobre La dinámica del lenguaje radioperiodístico. Es un valioso auxiliar, no sólo para aquellos que se inician en las actividades del periodismo radial, sino incluso para quienes llevan tiempo ejerciendo profesionalmente en esta actividad.Se han integrado, con un enfoque lingüístico, psicoacústico y semiótico, las diversas facetas del trabajo en la radio, tal como el lenguaje radiofónico y sus subsistemas: habla, música y efectos sonoros. Así como, los diferentes montajes, diseños sonoros, leyes que mueven la atención y el interés, la realización de los géneros periodísticos, espacios informativos y programas especiales informativos.

Who's who in Spain

Author :
Publisher :
ISBN 13 :
Total Pages : 1082 pages
Book Rating : 4.3/5 (91 download)

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Download or read book Who's who in Spain written by and published by . This book was released on 1987 with total page 1082 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Who's who in Technology 1984: and II contain approximately 15,000 biographies of leading figures within the field of technology. Volume III offers up-to-date information on business enterprises as well as associations, organizations and institutions which are of significance in this field

Download Who's who in Technology 1984: and II contain approximately 15,000 biographies of leading figures within the field of technology. Volume III offers up-to-date information on business enterprises as well as associations, organizations and institutions which are of significance in this field PDF Online Free

Author : Karl Strute
Publisher :
ISBN 13 :
Total Pages : 1312 pages
Book Rating : 4.:/5 (42 download)

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Book Synopsis Who's who in Technology 1984: and II contain approximately 15,000 biographies of leading figures within the field of technology. Volume III offers up-to-date information on business enterprises as well as associations, organizations and institutions which are of significance in this field by : Karl Strute

Download or read book Who's who in Technology 1984: and II contain approximately 15,000 biographies of leading figures within the field of technology. Volume III offers up-to-date information on business enterprises as well as associations, organizations and institutions which are of significance in this field written by Karl Strute and published by . This book was released on 1984 with total page 1312 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Spanish Bibliography on Mass Communication

Author : Manuel Parés i Maicas
Publisher :
ISBN 13 :
Total Pages : 316 pages
Book Rating : 4.3/5 (9 download)

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Book Synopsis Spanish Bibliography on Mass Communication by : Manuel Parés i Maicas

Download or read book Spanish Bibliography on Mass Communication written by Manuel Parés i Maicas and published by . This book was released on 1988 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: La compilación de una bibliografía sobre un tema cientifico es una ardua labor y llena de dificultades. Porque de la enorme cantidad de material original, traducido y disponible, este es verdaderamente especial para ciencias sociales.

Author :
Publisher : IICA Biblioteca Venezuela
ISBN 13 :
Total Pages : 772 pages
Book Rating : 4./5 ( download)

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Book Synopsis by :

Download or read book written by and published by IICA Biblioteca Venezuela. This book was released on with total page 772 pages. Available in PDF, EPUB and Kindle. Book excerpt:

LEV

Author :
Publisher :
ISBN 13 :
Total Pages : 1418 pages
Book Rating : 4.A/5 ( download)

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Download or read book LEV written by and published by . This book was released on 1999 with total page 1418 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Host Bibliographic Record for Boundwith Item Barcode 30112044669122 and Others

Author :
Publisher :
ISBN 13 :
Total Pages : 2562 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Host Bibliographic Record for Boundwith Item Barcode 30112044669122 and Others by :

Download or read book Host Bibliographic Record for Boundwith Item Barcode 30112044669122 and Others written by and published by . This book was released on 2013 with total page 2562 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Media Organizations and Convergence

Author : Gracie L. Lawson-Borders
Publisher : Routledge
ISBN 13 : 1135607125
Total Pages : 200 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Media Organizations and Convergence by : Gracie L. Lawson-Borders

Download or read book Media Organizations and Convergence written by Gracie L. Lawson-Borders and published by Routledge. This book was released on 2006-08-15 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume offers a timely examination of technology's impact on media companies and the results of convergence among media industries, considering the effects on journalistic, business, and economic practices. Media Organizations and Convergence: Case Studies of Media Convergence Pioneers considers the many definitions of convergence and explores the changes in communication technologies. Author Gracie L. Lawson-Borders provides a brief history of media segments and their evolutions as they adapt to emerging technologies, media conglomeration, and the competitive and global changes that have occurred in the industry. She also examines the theoretical implications of technology and convergence in the operations and practices of media organizations. The case studies included here profile three media convergence pioneers--Tribune Company in Chicago, Media General in Richmond, and Belo Corporation in Dallas--that have incorporated convergence into their journalistic practices. Lawson-Borders considers the social, cultural, and political implications of convergence, and presents issues and concerns for the future of convergence in the media industry. As a snapshot of media convergence at the current stage in its evolution, this book offers important insights into the business of media at a time of dramatic change. It will be a valuable resource for scholars and students in media management, mass media, and related areas of the media industry.

Image of U.S. Presidential Administrations

Author : Célia Belim
Publisher : Lexington Books
ISBN 13 : 0739178261
Total Pages : 269 pages
Book Rating : 4.7/5 (391 download)

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Book Synopsis Image of U.S. Presidential Administrations by : Célia Belim

Download or read book Image of U.S. Presidential Administrations written by Célia Belim and published by Lexington Books. This book was released on 2012-12-16 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes the image of the U.S. presidential administrations from 2001 to 2011 and their political image in foreign countries. The authors focus on the European perception of U.S. presidencies, specifically during the terms of George W. Bush and Barack Obama. Political image is decisive in electoral victory and, more often, is central in the conquest and maintenance of political power. Political image is also highly relevant because of the credibility of the United States on the international stage, resulting in gained confidence and the celebration of profitable alliances. This study of political image has a crucial interdisciplinary framework fordisciplines such as communication, political science, and international relations.

Writing Journalism History

Author : Otávio Daros
Publisher : Taylor & Francis
ISBN 13 : 1040117171
Total Pages : 211 pages
Book Rating : 4.0/5 (41 download)

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Book Synopsis Writing Journalism History by : Otávio Daros

Download or read book Writing Journalism History written by Otávio Daros and published by Taylor & Francis. This book was released on 2024-08-19 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the trajectory of the historical knowledge about journalism produced by its scholars in Brazil, from the early accounts originating from the Brazilian Historical and Geographic Institute in the 19th century to the specialized academic field at the turn of the 21st century. The history of journalism historiography shows that during the Empire and the Old Republic, the press was idealized as a means of education and a form of mirror of events. After the New State, there was a tendency to view it as an instrument for manipulating public opinion and a suspicious documentary source in the eyes of historians. Finally, with the end of the Military Regime, and with the emergence of the area of communication studies, it came to be analyzed as an element of mediation of public debate and a space for sociability. Regarding this last phase, Daros argues that despite aspirations to subordinate journalism history to communication history, the field still lacks more significant historiographical undertakings beyond print media. This volume is aimed at scholars of journalism studies and media history, the historiography of the press and journalism, the history of historiography, and Brazilian historiography.