Fundamentos De Marketing Estrategico

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Marketing

Author : Gary Armstrong
Publisher : Pearson Educación
ISBN 13 : 9789702604006
Total Pages : 686 pages
Book Rating : 4.6/5 (4 download)

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Book Synopsis Marketing by : Gary Armstrong

Download or read book Marketing written by Gary Armstrong and published by Pearson Educación. This book was released on 2003 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.

Fundamentos de marketing

Author : Águeda . . . [et al. Esteban Talaya
Publisher : ESIC Editorial
ISBN 13 : 8473568915
Total Pages : 211 pages
Book Rating : 4.4/5 (735 download)

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Book Synopsis Fundamentos de marketing by : Águeda . . . [et al. Esteban Talaya

Download or read book Fundamentos de marketing written by Águeda . . . [et al. Esteban Talaya and published by ESIC Editorial. This book was released on 2013 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: El actual dinamismo de las acciones de Marketing que realizan las empresas y las amplias posibilidades que supone la utilización de internet, las redes sociales y los dispositivos móviles configuran cambios constantes en las preferencias y gustos de los consumidores. Con vocación de presentar de forma clara, práctica y actualizada este dinamismo junto con los conceptos relevantes de la estrategia comercial nace la obra Fundamentos de Marketing. Distinguir entre marketing estratégico y operativo, analizar la dirección de marketing en la empresa, estudiar el comportamiento del consumidor y de las organizaciones, analizar el entorno de marketing, conocer la demanda y la competencia, segmentar el mercado e incidir en la necesidad de las investigaciones comerciales son algunos de los principales temas que conforman Fundamentos de Marketing. Esta obra es fruto del trabajo de un conjunto de profesores universitarios con una dilatada experiencia que han sabido aunar en este libro las bases consensuadas del conocimiento del Marketing junto con el aprendizaje procedente de las mejores prácticas comerciales realizadas por las principales empresas nacionales e internacionales, todo ello adaptado a la realidad de la actuales condiciones de los mercados. Además, los lectores tendrán acceso web a un material complementario de los temas tratados en el libro no incluidos en el texto: vídeos, noticias, informes, gráficos y esquemas, enlaces de interés, entre otros.

Marketing and Football

Author : Michel Desbordes
Publisher : Routledge
ISBN 13 : 1136380647
Total Pages : 546 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Marketing and Football by : Michel Desbordes

Download or read book Marketing and Football written by Michel Desbordes and published by Routledge. This book was released on 2012-05-23 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: Football is arguably one of the most important sports in the world, and the marketing of football has become an increasingly important issue, as clubs and product owners need to generate more revenue from the sport. In a wider context, football marketing has also become a benchmarking standard for other sports to learn from worldwide. The practices and processes of such an established industry are important lessons for those sports which are yet to maximise on their potential earnings, and provide interesting lessons in sports marketing in general. Marketing and Football: an international approach is the first book to provide a comprehensive and entirely global approach to this subject. Written by an international team of contributors who are keen researchers in the field, it examines in two parts: the study of football marketing in Europe and the development of a marketing dedicated to football, with the question of the European example being used worldwide. A ground breaking text, it provides the reader with: * Contributions from the UK, Norway, France, Italy, Germany, Spain, Portugal, Ireland, Finland, Scotland, Brazil, Japan, USA, Canada, Argentina, Korea and Australia * Interviews with professional sports marketers representing some of the biggest clubs worldwide: Juventus Turin, FC Barcelona, Milan AC, Inter Milan, AS Rome, Olympique Lyonnais, Vicenza, SE Palmeiras, Atletico Mineiro, Atletico PR Marketing and Football: an international approach is a seminal text which will pave the way for future academics and practitioners to work, it is the first book to discuss and move towards a marketing dedicated to football.

Marketing and Smart Technologies

Author : José Luís Reis
Publisher : Springer Nature
ISBN 13 : 9819903335
Total Pages : 686 pages
Book Rating : 4.8/5 (199 download)

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Book Synopsis Marketing and Smart Technologies by : José Luís Reis

Download or read book Marketing and Smart Technologies written by José Luís Reis and published by Springer Nature. This book was released on with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt:

RESPONSIBLE MARKETING FOR SUSTAINABLE BUSINESS

Author : Dr Ramesh Kumar Miryala
Publisher : Zenon Academic Publishing
ISBN 13 : 9385886002
Total Pages : 208 pages
Book Rating : 4.3/5 (858 download)

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Book Synopsis RESPONSIBLE MARKETING FOR SUSTAINABLE BUSINESS by : Dr Ramesh Kumar Miryala

Download or read book RESPONSIBLE MARKETING FOR SUSTAINABLE BUSINESS written by Dr Ramesh Kumar Miryala and published by Zenon Academic Publishing. This book was released on 2016-03-31 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalization has proliferated business with numerous challenges and opportunities, and simultaneously at other end the growth in economy, population, income and standard of living has redefined the scope of business and thus the business houses approaches. A highly competitive environment, knowledgeable consumers and quicker pace of technology are keeping business enterprises to be on their toes. Today marketing and its concepts have become key for survival of any business entity. The unique cultural characteristics, tradition and dynamics of consumer, demand an innovative marketing strategy to achieve success. Effective Marketing has become an increasingly vital ingredient for business success and it profoundly affects our day-to-day life. Today, the role of a business houses has changed from merely selling products and services to transforming lives and nurturing lifestyles. The Indian business is changing and so do the marketing strategies. These changing scenarios in the context of globalization will bestow ample issues, prospects and challenges which need to be explored. The practitioners, academicians and researchers need to meticulously review these aspects and acquaint them with knowledge to sustain in such scenarios. Thus, these changing scenarios emphasize the need of a broad-based research in the field of marketing also reflecting in marketing education. This book is an attempt in that direction. We sincerely hope that this book will provide insights into the subject to faculty members, researchers and students from the management institutes, consultants, practicing managers from industry and government officers.

Neutrosophic Sets and Systems, book series, Vol. 13, 2016

Author : Florentin Smarandache
Publisher : Infinite Study
ISBN 13 : 1599735156
Total Pages : 130 pages
Book Rating : 4.5/5 (997 download)

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Book Synopsis Neutrosophic Sets and Systems, book series, Vol. 13, 2016 by : Florentin Smarandache

Download or read book Neutrosophic Sets and Systems, book series, Vol. 13, 2016 written by Florentin Smarandache and published by Infinite Study. This book was released on with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstract: Contributors to current issue (listed in papers' order): K Mondal, S. Pramanik, F. Smarandache, M. A. Malik, A. Hassan, S. Broumi, S. K. De, I. Beg, A. N. H. Zaied, H. M. Naguib, N. Shah, A. A. Salama, M. Eisa, H. E. Ghawalby, A. E. Fawzy, M. Sarkar, S. Dey, T. K. Roy, S. Karatas, C. Kuru, P. J. M. Vera, C. F. M. Delgado, M. P. Gónzalez, M. L. Vázquez, Tuhin Bera, and Nirmal Kumar Mahapatra. Papers in current issue (listed in papers' order): Multi-attribute Decision Making based on Rough Neutrosophic Variational Coefficient Similarity Measure; Regular Single Valued Neutrosophic Hypergraphs; Triangular Dense Fuzzy Neutrosophic Sets; Applications of Fuzzy and Neutrosophic Logic in Solving Multi-criteria Decision Making Problems; Irregular Neutrosophic Graphs; Neutrosophic Features for Image Retrieval; Truss Design Optimization using Neutrosophic Optimization Technique; Marketing skills as determinants that underpin the competitiveness of the rice industry in Yaguachi canton. Application of SVN numbers to the prioritization of strategies; Classical Logic and Neutrosophic Logic. Answers to K. Georgiev; Regular Bipolar Single Valued Neutrosophic Hypergraphs; Neutrosophic Topology; Neutrosophic crisp Sets via Neutrosophic crisp Topological Spaces; Rough Neutrosophic TOPSIS for Multi-Attribute Group Decision Making; Introduction to Neutrosophic Soft Groups. Keywords: neutrosophy, neutrosophic set, neutrosophic logic, neutrosophic probability, neutrosophic statistics, neutrosophic measure, neutrosophic applications.

Author :
Publisher : Editorial Elearning, S.L.
ISBN 13 :
Total Pages : 304 pages
Book Rating : 4./5 ( download)

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Book Synopsis by :

Download or read book written by and published by Editorial Elearning, S.L.. This book was released on with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Neutrosophic Sets and Systems, vol. 14/2016

Author : K Mondal
Publisher : Infinite Study
ISBN 13 :
Total Pages : 129 pages
Book Rating : 4./5 ( download)

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Book Synopsis Neutrosophic Sets and Systems, vol. 14/2016 by : K Mondal

Download or read book Neutrosophic Sets and Systems, vol. 14/2016 written by K Mondal and published by Infinite Study. This book was released on with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Neutrosophic Sets and Systems” has been created for publications on advanced studies in neutrosophy, neutrosophic set, neutrosophic logic, neutrosophic probability, neutrosophic statistics that started in 1995 and their applications in any field, such as the neutrosophic structures developed in algebra, geometry, topology, etc.

Handbook of Business Practices and Growth in Emerging Markets

Author : Satyendra Singh
Publisher : World Scientific
ISBN 13 : 9812791787
Total Pages : 577 pages
Book Rating : 4.8/5 (127 download)

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Book Synopsis Handbook of Business Practices and Growth in Emerging Markets by : Satyendra Singh

Download or read book Handbook of Business Practices and Growth in Emerging Markets written by Satyendra Singh and published by World Scientific. This book was released on 2010 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Business Practices and Growth in Emerging Markets consists of a collection of specially commissioned chapters that describe the current business environment, organizational culture, consumer behavior, financial investment climate, and examples of best prevailing practices in emerging markets. It covers all the major functional areas of business OCo marketing, strategy, operations and finance OCo in all continents. The focus of each chapter is on the identification of different business issues in different emerging markets (including Asia, Africa and South America) and on the implementation of a proposed set of recommendations, using both qualitative and quantitative techniques to assist in decision-making and in improving organizational efficiency and effectiveness. Readers will also appreciate the multidimensional view of financial and non-financial performance measurement of businesses. Specifically, the goal of this research-based handbook is to provide a comprehensive guide for business students and managers by discussing a range of issues from the diverse emerging markets and enabling them to develop a strategic mindset for a market-oriented culture. Given the changing business dynamics, government policies and demands in industries, this handbook is both timely and topical. Sample Chapter(s). Foreword (28 KB). Chapter 1: Introduction (69 KB). Contents: Introduction (S Singh); China: New Product Development in Emerging Markets (N Grigoriou); Competing with Multinationals: Entry and Evolution of Latecomer Firms in China''s Handset Industry (W Xie & S White); Current Business Practices of Top Fortune Global Emerging Multinationals (C-H Liu & K-K Wei); Between Information System Integration and Performance, What are the Missing Links? (R P Lee & Q-M Chen); Legal Cases and Auditing in China (G Chong); Commonwealth of Independent States: CSR in the Emerging Market of Russia: Finding the Nexus Between Business Accountability, Legitimacy, Growth and Societal Reconciliation (O Kuznetsova); The Russian System of Corporate Governance: Promises and Realities (O Kuznetsova); Brand Management in Emerging Markets: Private Labels in Croatian Grocery Retailing and the Case of Dona Trgovina D O O (M Martinovic & J Branch); Baltic Tiger or Wounded Lion OCo Retail Trade and Shopping Behavior in Estonia, Latvia, and Lithuania (B McKenzie); Latin America: Data Mining as a Decision Tool for Materials Procurement in a Multinational Company Headquartered in Brazil (D C C Barbosa et al.); The Importance of Natural Resources-Based Industry Clusters in Latin America: The Case of Chile (C Felzensztein); Inserting Small Holders into Sustainable Value Chains (M F Neves & L T e Castro); Franchise as an Efficient Mode of Entry in Emerging Markets: A Discussion from the Legitimacy Point of View (C Gauzente & R Dumoulin); Africa: Public Procurement Reform in Emerging Economies: A Case Study of Kenya (P M Lewa & S K Lewa); Rural Tourism in South Africa: The Case of Damdoryn and Bufflespoort (K P Quan-Baffour); An Institutional Network Approach of Partnership Mode of Interest-Free Microfinance and Islamic Banking: A Case Study (M N Alam & M M Hussain); Challenges of Internet Adoption of Banks in Ghana (N O Madichie et al.); Middle East: Does the Religious Nature of Organizations Affect Performance Measurement? A Case of GCC Banks (E K A Mohamed & M M Hussain); Challenges and Opportunities for International Marketers in Kuwait (C P Rao); Glimpses at Society and Management in Iran (H Yeganeh); Internet Consumer Behavior in Cyprus (A Thrassou et al.); Asia: Corporate Social Performance of Indonesian State-Owned and Private Companies (H Fauzi et al.); Does Individual Stock Futures Affect Stock Market: Volatility in India? (N Tripathy et al.); Philippines in the 21st Century: Business Opportunities and Strategic Marketing Implications (E P Garrovillas); Papua New Guinea OCo An Emerging Economy in the South Pacific: Challenges and Prospects (R Rena); Conclusion (S Singh). Readership: Students of business administration courses which focus on organizational culture, managers and management consultants dealing with issues related to emerging markets."

The Semiotic Web 1986

Author : Thomas A. Sebeok
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110861313
Total Pages : 744 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis The Semiotic Web 1986 by : Thomas A. Sebeok

Download or read book The Semiotic Web 1986 written by Thomas A. Sebeok and published by Walter de Gruyter GmbH & Co KG. This book was released on 2018-07-12 with total page 744 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Handbook of Research on Strategic Innovation Management for Improved Competitive Advantage

Author : Jamil, George Leal
Publisher : IGI Global
ISBN 13 : 1522530134
Total Pages : 921 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Strategic Innovation Management for Improved Competitive Advantage by : Jamil, George Leal

Download or read book Handbook of Research on Strategic Innovation Management for Improved Competitive Advantage written by Jamil, George Leal and published by IGI Global. This book was released on 2018-04-13 with total page 921 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation is a vital process for any business to remain competitive in this age. This progress must be coherently and optimally managed, allowing for successful improvement and future growth. The Handbook of Research on Strategic Innovation Management for Improved Competitive Advantage provides emerging research on the use of information and knowledge to promote development in various business agencies. While covering topics such as design thinking, financial analysis, and policy planning, this publication explores the wide and complex relationships that constitute strategic innovation management principals and processes. This publication is an important resource for students, professors, researchers, managers, and entrepreneurs seeking current research on the methods and tools regarding information and knowledge management for business advancement.

Geomarketing

Author : Gérard Cliquet
Publisher : John Wiley & Sons
ISBN 13 : 1118614143
Total Pages : 236 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis Geomarketing by : Gérard Cliquet

Download or read book Geomarketing written by Gérard Cliquet and published by John Wiley & Sons. This book was released on 2013-03-04 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets. Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles. Supply is also dependent on position, because prices, services, products and available shops rely on location, while the difference between supply and demand is the rationale for the role of the trader. The book also covers the way geographic techniques help to solve marketing problems and contains chapters written by contributors with extensive experience in this field; given that it is crucial for companies to direct their marketing correctly at their target audience, this will be indispensable reading for those involved in this area.

Fundamentos de marketing

Author : Diego Monferrer Tirado
Publisher :
ISBN 13 : 9788469570937
Total Pages : 175 pages
Book Rating : 4.5/5 (79 download)

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Book Synopsis Fundamentos de marketing by : Diego Monferrer Tirado

Download or read book Fundamentos de marketing written by Diego Monferrer Tirado and published by . This book was released on 2013 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: "El manual de Fundamentos de marketing está orientado a que el lector conozca la ciencia y filosofía del marketing y su aplicabilidad empresarial y organizativo. Los conocimientos que en él se exponen son de vital importancia para la formación de cualquier agente dentro del ámbito empresarial, sea cual sea su sector específico y, por tanto, sumamente relevante de cara a su actual o potencial actividad en un mercado laboral que cada vez demanda más especialistas en esta materia. A través de este manual, se pretende que el lector conozca los aspectos fundamentales de la disciplina del marketing, tales como ser capaz de conocer qué es el marketing desde un punto de vista general, sus últimas orientaciones, qué es una segmentación de mercados, analizar el comportamiento del consumidor, las herramientas de marketing más utilizadas y, en definitiva, las distintas partes que configuran un plan de marketing y su aplicación a la realidad empresarial. Esta idea se traduce en una estructura de contenidos compuesta por tres bloques principales: concepto de marketing, fundamentos básicos y marketing mix. El primer bloque introduce al alumno en el concepto de marketing haciendo un repaso a los fundamentos de la dirección comercial basándose en su concepción actual y le permite conocer su evolución y el papel que el marketing juega en la economía y en la empresa en nuestros días. El segundo bloque pretende mostrar los principales elementos del marketing dentro de su vertiente analítica. En este sentido se han destacado, principalmente, la importancia de la planificación de marketing, de la determinación de objetivos y de la elección de estrategias de marketing, así como la relevancia del estudio del mercado y la demanda, y del comportamiento del consumidor. Finalmente, en el tercer bloque se repasan los instrumentos clave que las empresas pueden utilizar con tal de operativizar sus estrategias de marketing desde un enfoque comercial, es decir, con tal de aplicar de manera integrada los conceptos hasta entonces analizados. Concretamente, la comercialización se basará en las llamadas cuatro "Pes{OCLCbr#BB}: producto (product), precio (price), distribucion (place) y comunicación (promotion)". - Introducción.

Periodismo de marcas

Author : Carlos J. Campo
Publisher : Editorial UOC
ISBN 13 : 8490649316
Total Pages : 251 pages
Book Rating : 4.4/5 (96 download)

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Book Synopsis Periodismo de marcas by : Carlos J. Campo

Download or read book Periodismo de marcas written by Carlos J. Campo and published by Editorial UOC. This book was released on 2016-06-30 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: El periodismo de marcas es para unos pocos. Da lo mismo si se trata de enormes marcas multinacionales o de pequeñas denominaciones muy especializadas o muy locales. Es para una selectísima minoría y, además, es periodismo puro y duro.Hoy, con el descrédito de la publicidad, la desintermediación de la información, el desengaño tecnológico y la pérdida de la ingenuidad de las audiencias, se ha creado el escenario perfecto para desarrollar un periodismo que pretende una influenci todopoderosa.Este tratado actualiza los modos de este periodismo, abordando su sustrato teórico. Discrimina el contenido de marca de la acción periodística. Desmiente la antitética conceptual de periodismo y marca en una misma expresión. Y desvela, desde la experiencia, cómo fundar la redacción de marca, diseñar la línea editorial y ejercerlo cotidianamente.La marca que lo use se cotizará más. Y la corporación que evolucione con él logrará unos resultados económicos aún mejores.

Organizational Management Sustainability in VUCA Contexts

Author : Perez-Uribe, Rafael
Publisher : IGI Global
ISBN 13 :
Total Pages : 459 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Organizational Management Sustainability in VUCA Contexts by : Perez-Uribe, Rafael

Download or read book Organizational Management Sustainability in VUCA Contexts written by Perez-Uribe, Rafael and published by IGI Global. This book was released on 2024-03-01 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizational Management Sustainability in VUCA Contexts is an insightful and comprehensive book that delves into the complex interplay between sustainability and the challenging landscapes of Volatility, Uncertainty, Complexity, and Ambiguity (VUCA). With a focus on bridging the gap between present and future generations, this book navigates the intricate web of economic success, social development, environmental health, and societal stability. Drawing upon a blend of theoretical foundations and practical examples, this book aims to unravel the phenomenon of sustainability in VUCA contexts by analyzing both exemplary and detrimental management practices across public and private sectors. Through a series of meticulously crafted chapters, the authors assess, treat, communicate, monitor, review, and discuss the methods, best practices, and requisite conditions for fostering sustainable organizations. Targeting a diverse audience of academics, policy makers, and entrepreneurs, this book serves as an invaluable resource for academic institutions, students specializing in business disciplines, and organizations in both public and private spheres. Moreover, anyone with a vested interest in contemporary business issues, prospective strategies, organizational sustainability, and economies in VUCA situations will find this book an indispensable guide.

Fundamentos de marketing

Author : William J. Stanton
Publisher :
ISBN 13 : 9789701038253
Total Pages : 823 pages
Book Rating : 4.0/5 (382 download)

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Book Synopsis Fundamentos de marketing by : William J. Stanton

Download or read book Fundamentos de marketing written by William J. Stanton and published by . This book was released on 2004 with total page 823 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing and Smart Technologies

Author : Álvaro Rocha
Publisher : Springer Nature
ISBN 13 : 9811515646
Total Pages : 484 pages
Book Rating : 4.8/5 (115 download)

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Book Synopsis Marketing and Smart Technologies by : Álvaro Rocha

Download or read book Marketing and Smart Technologies written by Álvaro Rocha and published by Springer Nature. This book was released on 2019-11-28 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2019), held at Maieutica Academic Campus (University Institute of Maia & Polytechnic Institute of Maia) in Maia, Portugal, from 27 to 29 November 2019. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.