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Author : John Dietrich Long
Publisher :
ISBN 13 :
Total Pages : 308 pages
Book Rating : 4.:/5 (45 download)
Download or read book Fundamentals of Financial Advertising for Banks written by John Dietrich Long and published by . This book was released on 1927 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Christine Ennew
Publisher : Routledge
ISBN 13 : 1136403051
Total Pages : 417 pages
Book Rating : 4.1/5 (364 download)
Download or read book Financial Services Marketing written by Christine Ennew and published by Routledge. This book was released on 2007-01-18 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Financial Services Marketing: an international guide to principles and practice contains the ideal balance of marketing theory and practice to appeal to advanced undergraduates and those on professional courses such as the Chartered Institute of Banking. Taking an international and strategic view of an increasingly important and competitive sector, Financial Services Marketing adopts a fresh approach in terms of structure, and is organised around the core marketing activities of marketing for acquisition and marketing for retention. Financial Services Marketing features: * Strong international focus: case studies and vignettes representing Asia-Pacific, Europe and the US. * Comprehensive coverage, focusing on both B2B and B2C marketing. * Expert insights into the latest innovations in the sector, from technological developments, CRM and customer loyalty to issues of social responsibility. Financial Services Marketing will help both the student and the practitioner to develop a firm grounding in the fundamentals of: financial services strategy, customer acquisition, and customer development. Reflecting the realities of financial services marketing in an increasingly complex sector, it provides the most up-to-date, international and practical guide to the subject available.
Author : Robert Cull
Publisher : MIT Press
ISBN 13 : 0262544016
Total Pages : 519 pages
Book Rating : 4.2/5 (625 download)
Download or read book Banking the World written by Robert Cull and published by MIT Press. This book was released on 2021-08-03 with total page 519 pages. Available in PDF, EPUB and Kindle. Book excerpt: Experts report on the latest research on extending access to financial services to the 2.5 billion adults around the world who lack it. About 2.5 billion adults, just over half the world's adult population, lack bank accounts. If we are to realize the goal of extending banking and other financial services to this vast “unbanked” population, we need to consider not only such product innovations as microfinance and mobile banking but also issues of data accuracy, impact assessment, risk mitigation, technology adaptation, financial literacy, and local context. In Banking the World, experts take up these topics, reporting on new research that will guide both policy makers and scholars in a broader push to extend financial markets. The contributors consider such topics as the complexity of surveying people about their use of financial services; evidence of the impact of financial services on income; the occasional negative effects of financial services on poor households, including disincentives to work and overindebtedness; and tools for improving access such as nontraditional credit scores, financial incentives for banking, and identification technologies that can dramatically reduce loan default rates.
Author : Emmanuel Mogaji
Publisher : Emerald Group Publishing
ISBN 13 : 1787563022
Total Pages : 121 pages
Book Rating : 4.7/5 (875 download)
Download or read book Emotional Appeals in Advertising Banking Services written by Emmanuel Mogaji and published by Emerald Group Publishing. This book was released on 2018-05-01 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking into consideration the global financial crisis, the current challenges of competition and open banking, and the looming threat of Brexit, this book explores the implications of using emotional appeals in financial services advertising.
Author : American Bankers Association
Publisher :
ISBN 13 : 9780899827100
Total Pages : 329 pages
Book Rating : 4.8/5 (271 download)
Download or read book Legal Foundations in Banking written by American Bankers Association and published by . This book was released on 2018 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ida M. Lynn
Publisher :
ISBN 13 :
Total Pages : 894 pages
Book Rating : 4.:/5 ( download)
Download or read book The United States Catalog written by Ida M. Lynn and published by . This book was released on 1928 with total page 894 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : E.St. E. Lewis
Publisher : Рипол Классик
ISBN 13 : 5876844578
Total Pages : 447 pages
Book Rating : 4.8/5 (768 download)
Download or read book Financial advertising, for commercial and savings banks, trust, title insurance, and safe deposit companies, investment houses written by E.St. E. Lewis and published by Рипол Классик. This book was released on 1908 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : GARP (Global Association of Risk Professionals)
Publisher : John Wiley & Sons
ISBN 13 : 0470555696
Total Pages : 267 pages
Book Rating : 4.4/5 (75 download)
Download or read book Foundations of Banking Risk written by GARP (Global Association of Risk Professionals) and published by John Wiley & Sons. This book was released on 2014-08-22 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: GARP's Foundations of Banking Risk and Regulation introduces risk professionals to the advanced components and terminology in banking risk and regulation globally. It helps them develop an understanding of the methods for the measurement and management of credit risk and operational risk, and the regulation of minimum capital requirements. It educates them about banking regulation and disclosure of market information. The book is GARP's required text used by risk professionals looking to obtain their International Certification in Banking Risk and Regulation.
Author : Syeda Fahmida Habib
Publisher : John Wiley & Sons
ISBN 13 : 1119371007
Total Pages : 327 pages
Book Rating : 4.1/5 (193 download)
Download or read book Fundamentals of Islamic Finance and Banking written by Syeda Fahmida Habib and published by John Wiley & Sons. This book was released on 2018-10-08 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive and fully up-to-date introductory textbook to Islamic finance and banking Islamic finance and banking is being used increasingly globally — especially in the regions of Middle East and North Africa, South East and South Asia. To cater to the need of trained Islamic finance staff, a large number of Educational institutions are beginning to offer courses, majors and minors in Islamic finance and banking. The major challenge faced by these institutions are suitable textbooks for both undergrad and post-grad levels and especially with the relevant instructor resources (PPTs, test bank, practice activities and answer keys). Luckily, Fundamentals of Islamic Finance and Banking is here to cover the most important topics related to Islamic finance and banking (IF&B) that are relevant for students of business, finance and banking. Offers an historical background of Islamic finance Covers the principles of Sharia Law as pertinent to finance and banking Provides in-depth discussion of the six key Islamic banking products: Murabaha, Mudaraba, Musharaka, Ijara, Salam and Istisna Discusses the Islamic insurance (Takaful) Gives an overview of Islamic investment, especially Sukuks Concludes with the global standing of the Islamic Finance and Banking industry Would-be colleges and universities offering this subject as a course within their finance and/or banking program can’t be without this invaluable guide.
Author : Anthony Thomson
Publisher : John Wiley & Sons
ISBN 13 : 1119378036
Total Pages : 325 pages
Book Rating : 4.1/5 (193 download)
Download or read book No Small Change written by Anthony Thomson and published by John Wiley & Sons. This book was released on 2018-08-27 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: A 13-point manifesto for a new financial services marketing model Anthony Thomson knows a thing or two about new and disruptive financial services, having co-founded and chaired first the ground-breaking Metro Bank and then the purely digital, app-based Atom Bank. And as a financial services marketing specialist for over 30 years, Lucian Camp has helped develop more new and innovative financial services propositions than anyone. Now they’ve put their heads together to write No Small Change, a passionate, opinionated and practical manifesto arguing that the fast-changing financial services world urgently needs to rethink the whole of its approach to marketing. Most of all, they propose that an increasingly digital, fintech-driven industry needs not just more marketing, but also better marketing to make sure it’s successfully identifying consumers’ real needs, and finding powerful and successful ways to engage with them. After detailing the forces of change that demand a new approach, the book then examines in 13 chapters what the key components of that new approach should look like. It takes a broad and multi-faceted perspective, exploring areas as diverse as the crisis of consumer trust, the ever-growing power of Big Data, the importance of leadership and corporate culture and the rapid advance in thinking based on Behavioural Economics. In developing these themes, the authors don’t pull their punches. The book is fiercely critical of some of the industry’s long-established marketing habits, providing compelling reasons why it’s time to abandon the practices that have given it a bad name. Marketers will applaud, but the book is also intended for a broader audience. Thomson and Camp challenge senior management in financial firms to appreciate the real value that marketers can bring to shaping the business agenda at the highest level, and not just to label marketing with that tired old phrase “the colouring-in department.” Rich in anecdotes, comments from leading industry figures, personal experiences on the part of both authors and findings from original research, No Small Change is an entertaining and rewarding read – and, at this point in the development of financial services, a timely and important one.
Author :
Publisher :
ISBN 13 :
Total Pages : 890 pages
Book Rating : 4.:/5 (4 download)
Download or read book The United States Catalog written by and published by . This book was released on 1928 with total page 890 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Stuart I. Greenbaum
Publisher : Academic Press
ISBN 13 : 0124059341
Total Pages : 492 pages
Book Rating : 4.1/5 (24 download)
Download or read book Contemporary Financial Intermediation written by Stuart I. Greenbaum and published by Academic Press. This book was released on 2019-05-14 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary Financial Intermediation, 4th Edition by Greenbaum, Thakor, and Boot continues to offer a distinctive approach to the study of financial markets and institutions by presenting an integrated portrait that puts information and economic reasoning at the core. Instead of primarily naming and describing markets, regulations, and institutions as is common, Contemporary Financial Intermediation explores the subtlety, plasticity and fragility of financial institutions and credit markets. In this new edition every chapter has been updated and pedagogical supplements have been enhanced. For the financial sector, the best preprofessional training explains the reasons why markets, institutions, and regulators evolve they do, why we suffer recurring financial crises occur and how we typically react to them. Our textbook demands more in terms of quantitative skills and analysis, but its ability to teach about the forces shaping the financial world is unmatched. - Updates and expands a legacy title in a valuable field - Holds a prominent position in a growing portfolio of finance textbooks - Teaches tactics on how to recognize and forecast fluctuations in financial markets
Author :
Publisher :
ISBN 13 :
Total Pages : 892 pages
Book Rating : 4.3/5 (91 download)
Download or read book The Cumulative Book Index written by and published by . This book was released on 1928 with total page 892 pages. Available in PDF, EPUB and Kindle. Book excerpt: A world list of books in the English language.
Author : United States. Foreign and Domestic Commerce Bureau
Publisher :
ISBN 13 :
Total Pages : 14 pages
Book Rating : 4.F/5 ( download)
Download or read book Advertising, a Reading List ... Compiled July 10, 1929 written by United States. Foreign and Domestic Commerce Bureau and published by . This book was released on 1929 with total page 14 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : St. Louis Public Library
Publisher :
ISBN 13 :
Total Pages : 932 pages
Book Rating : 4.:/5 (319 download)
Download or read book Monthly Bulletin written by St. Louis Public Library and published by . This book was released on 1916 with total page 932 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Boston Public Library
Publisher :
ISBN 13 :
Total Pages : 380 pages
Book Rating : 4.:/5 (31 download)
Download or read book More Books written by Boston Public Library and published by . This book was released on 1927 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 820 pages
Book Rating : 4.3/5 (91 download)
Download or read book The American Economic Review written by and published by . This book was released on 1927 with total page 820 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes papers and proceedings of the annual meeting of the American Economic Association. Covers all areas of economic research.
