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Fundamentals Of Corporate Communications
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Book Synopsis Fundamentals of Corporate Communications by : Richard Dolphin
Download or read book Fundamentals of Corporate Communications written by Richard Dolphin and published by Routledge. This book was released on 2009-11-03 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Fundamentals of Corporate Communications gives professionals and students in marketing a comprehensive and incisive overview of what modern corporate communications is, and what it can achieve. The author has drawn on extensive business experience in the area and wide ranging research in major corporations to produce an authoritative account of best practice - backed by numerous cases and examples. The book demonstrates how corporate communications affects today's marketing mix and explains how it can support wider marketing objectives. The key elements are covered in depth: * Who are the key audiences in the present business climate * The role of Corporate Image and Identity in the communications process * How communications informs and affects corporate strategy development * What are the tools of modern communications- from lobbying to brand building * Using communications in a crisis * Who should be communicator and why The book is both highly practical, it is grounded in real business issues, and rigorous in covering the concepts accessibly. It will be an essential text and reference for practitioners and students of marketing.
Book Synopsis Essentials of Corporate Communication by : Cees B.M. Van Riel
Download or read book Essentials of Corporate Communication written by Cees B.M. Van Riel and published by Routledge. This book was released on 2007-08-07 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication. The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation. Essentials of Corporate Communication features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field.
Book Synopsis Fundamentals of Communications and Networking by : Michael G. Solomon
Download or read book Fundamentals of Communications and Networking written by Michael G. Solomon and published by Jones & Bartlett Publishers. This book was released on 2014-08-08 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's networks are required to support an increasing array of real-time communication methods. Video chat, real-time messaging, and always-connected resources put demands on networks that were previously unimagined. The Second Edition of Fundamentals of Communications and Networking helps readers better understand today's networks and the way they support the evolving requirements of different types of organizations. It discusses the critical issues of designing a network that will meet an organization's performance needs and discusses how businesses use networks to solve business problems. Using numerous examples and exercises, this text incorporates hands-on activities to prepare readers to fully understand and design modern networks and their requirements. Key Features of the Second Edition: - Introduces network basics by describing how networks work - Discusses how networks support the increasing demands of advanced communications - Illustrates how to map the right technology to an organization's needs and business goals - Outlines how businesses use networks to solve business problems, both technically and operationally.
Book Synopsis Fundamentals of Business Communication by : Sherry J. Roberts
Download or read book Fundamentals of Business Communication written by Sherry J. Roberts and published by Goodheart-Wilcox Publisher. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fundamentals of Business Communication takes an integrated approach to learning. As many skills are vital to the communication process, each is addressed together and individually. A unit on grammar reinforces the basic knowledge needed to structure words appropriately. Features, such as Cases, Business Ethics, and Business Protocol, are provided at the point of coverage to provide a clearer understanding of topics. - Skills associated with the college and career readiness concepts of reading, writing, listening, and speaking are applied in context to increase student understanding. - The Careers and Communication feature provides an overview of the 16 career clusters and the impact of communication skills on each occupational area. - Data files available on the student companion website provide additional exercises to provide practice and reinforce learning.
Book Synopsis Principles of Corporate Communication by : C. B. M. van Riel
Download or read book Principles of Corporate Communication written by C. B. M. van Riel and published by Financial Times/Prentice Hall. This book was released on 1995 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work provides up-to-date, scientifically based models to analyze corporate image and corporate identity, plus techniques to improve the effectiveness of corporate communication programmes, planning and implementation. The book features a cross functional perspective, integrating theory from the public relations tradition, and marketing communications, and focuses on the interdependent relations between corporate strategy, corporate identity and corporate image. This work is intended for use on MBA and Masters-level corporate communications courses, and also for public relations, marketing communications and advertising courses.
Book Synopsis Corporate Communication by : Sandra Oliver
Download or read book Corporate Communication written by Sandra Oliver and published by Kogan Page Publishers. This book was released on 1997 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Oliver presents an academic commentary and literature review on theoretical concepts of integrated corporate communication, stressing the importance of two way communication and of developing a better understanding of the priorities of others.
Book Synopsis Fundamentals of Communications Systems by : Michael P. Fitz
Download or read book Fundamentals of Communications Systems written by Michael P. Fitz and published by McGraw Hill Professional. This book was released on 2007-04-30 with total page 668 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get a Solid Account of Physical Layer Communications Theory, Illustrated with Numerous Interactive MATLAB Mini-Projects You can rely on Fundamentals of Communications Systems for a solid introduction to physical layer communications theory, filled with modern implementations and MATLAB examples. This state-of-the-art guide covers essential theory and current engineering practice, carefully explaining the real-world tradeoffs necessary among performance, spectral efficiency, and complexity. Written by an award-winning communications expert, the book first takes readers through analog communications basics, amplitude modulations, analog angle modulation, and random processes. This essential resource then explains noise in bandpass communications systems...bandpass Gaussian random processes...digital communications basics...complexity of optimum demodulation...spectrally efficient data transmission...and more. Fundamentals of Communications Systems features: A modern approach to communications theory, reflecting current engineering applications Numerous MATLAB problems integrated throughout, with software available for download Detailed coverage of tradeoffs among performance, spectral efficiency, and complexity in engineering design Text written in four parts for easy modular presentation Inside This On-Target Communications Engineering Tool • Mathematical Foundations • Analog Communications Basics • Amplitude Modulations • Analog Angle Modulation • More Topics in Analog Communications • Random Processes • Noise in Bandpass Communications Systems • Bandpass Gaussian Random Processes • Digital Communications Basics • Optimal Single Bit Demodulation Structures • Transmitting More than One Bit • Complexity of Optimum Demodulation • Spectrally Efficient Data Transmission
Author :Mary Ellen Guffey Publisher :South Western Educational Publishing ISBN 13 :9780324233643 Total Pages :0 pages Book Rating :4.2/5 (336 download)
Book Synopsis Essentials of Business Communication by : Mary Ellen Guffey
Download or read book Essentials of Business Communication written by Mary Ellen Guffey and published by South Western Educational Publishing. This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text-workbook is a streamlined, no-nonsense approach to business communication. It takes a three-in-one approach: (1) text, (2) practical workbook, and (3) self-teaching grammar/mechanics handbook. The chapters reinforce basic writing skills, then apply these skills to a variety of memos, letters, reports, and resumes. This new edition features increased coverage of contemporary business communication issues including oral communication, electronic forms of communication, diversity and ethics.
Book Synopsis The So What Strategy by : Davina Stanley
Download or read book The So What Strategy written by Davina Stanley and published by . This book was released on 2017-07-19 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communicate with greater impact. Have you ever been caught at the end of a presentation when your audience, perhaps a leadership team or a Steering Committee, looks at you blankly and asks this most uncomfortable question: 'So what?' How does that help? If you have been in that position once, you don't want to be there again. You want to know how to answer that question in one single, powerful sentence. Or, even better, set yourself up so nobody asks it. In this book, communication strategists Davina Stanley and Gerard Castles reveal their proven approach. It's all about using storylines to get to the 'So what' fast, and being able to make a case to back it up. You can unlock the power of the 'So what' strategy by taking five steps, which are outlined in this book: 1: Understand why mastering storylining is worth the investment. 2: Learn how to use a storyline to identify and harness the 'So what'. 3: Master the seven classic storyline patterns. 4: Use storylines to shape the communication you share. 5: Introduce storylining in your business. Packed with examples, stories, insights and practical steps, Davina and Gerard show you how to apply these strategies to stop your audiences asking you, 'So what? How does that help us?'.
Book Synopsis Business Communication by : Peter Hartley
Download or read book Business Communication written by Peter Hartley and published by Routledge. This book was released on 2008-01-28 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a wide-ranging, up-to-date introduction to modern business communication, which integrates communication theory and practice and challenges many orthodox views of the communication process. As well as developing their own practical skills, readers will be able to understand and apply principles of modern business communication. Among the subjects covered are: interpersonal communication, including the use and analysis of nonverbal communication group communication, including practical techniques to support discussion and meetings written presentation, including the full range of paper and electronic documents oral presentation, including the use of electronic media corporate communication, including strategies and media. The book also offers guidelines on how communication must respond to important organizational issues, including the impact of information technology, changes in organizational structures and cultures, and the diverse, multicultural composition of modern organizations. This is an ideal text for undergraduates and postgraduates studying business communication, and through its direct style and practical relevance it will also satisfy professional readers wishing to develop their understanding and skills.
Book Synopsis An Introduction to Public Relations by : Joseph Harasta
Download or read book An Introduction to Public Relations written by Joseph Harasta and published by . This book was released on 2015-11-23 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text gives students a complete understanding of the essentials of public relations and teaches them how to apply and practice them successfully.
Book Synopsis Business Essentials for Strategic Communicators by : M. Ragas
Download or read book Business Essentials for Strategic Communicators written by M. Ragas and published by Springer. This book was released on 2014-12-17 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rise of digital media and the public's demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the language and understand business goals, issues, and trends. The challenge is that many communicators don't hold an MBA and didn't study business in college. Business Essentials for Strategic Communicators provides communication professionals and students with the essential 'Business 101' knowledge they need to navigate the business world with the best of them. Readers will learn the essentials of financial statements and terminology, the stock market, public companies, and more--all with an eye on how this knowledge helps them do their jobs better as communication professionals.
Book Synopsis Essentials of Corporate Communication by : C. B. M. van Riel
Download or read book Essentials of Corporate Communication written by C. B. M. van Riel and published by Psychology Press. This book was released on 2007 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company's key audience depends upon all of the company's internal and external communication. The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation. "Essentials of Corporate Communication" features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field
Book Synopsis Fundamentals of Human Communication by : Margaret H. DeFleur
Download or read book Fundamentals of Human Communication written by Margaret H. DeFleur and published by McGraw-Hill Education. This book was released on 2013-02-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fundamentals of Human Communication presents the basic theoretical and practical concepts of the human communication process. DeFleur uses a multidisciplinary approach, with a balance of innovative and traditional perspectives to give students the tools to communicate effectively in the workplace and in everyday situations
Book Synopsis Fundamentals of Business Communication by : P. D. Chaturvedi
Download or read book Fundamentals of Business Communication written by P. D. Chaturvedi and published by Pearson Education India. This book was released on 2012 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication is the essence of management. To succeed in a professional corporate environment, it is imperative to be well versed in the essential communication tolls. These help one not only in developing interpersonal relations but also in maintaining effective business relations, which is necessary for personal as well as organizational growth. Fundamentals of Business Communication on fundamentals of business communication identifies, outlines and elucidates the prominent concepts that undergraduate students should understand to prepare for and excel in their carriers. Brimming with examples, exhibits and exercises, this book will serve as suitable guide for students preparing to step in to competitive professional world.
Book Synopsis Strategic Communication for Organizations by : Sara LaBelle
Download or read book Strategic Communication for Organizations written by Sara LaBelle and published by University of California Press. This book was released on 2020-02-11 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Communication for Organizations elucidates the emerging research on strategic communication, particularly as it operates in a variety of organizational settings. This book, appropriate for both students and practitioners, emphasizes how theory and research from the field of communication studies can be used to support and advance organizations of all types across a variety of business sectors. Grounded in scholarship and organizational cases, this textbook: focuses on message design provides introductory yet comprehensive coverage of how strategy and message design enable effective organizational and corporate communication explores how theory and research can be synthesized to inform modern communication-based campaigns Strategic Communication for Organizations will help readers discuss how to develop, implement, and evaluate messages that are consistent with an organization’s needs, mission, and vision, effectively reaching and influencing internal and external audiences.