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Fulfilling Customer Needs
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Book Synopsis Fulfilling Customer Needs by : Harry K. Jackson
Download or read book Fulfilling Customer Needs written by Harry K. Jackson and published by John Wiley & Sons. This book was released on 1998-06 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is structured around the need to understand capacity, measure capacity, measure performance, and balance requirements and resources for production. All of these elements are combined in the book into an integrated model for optimizing the performance of the organization.
Download or read book Empathetic Marketing written by M. Ingwer and published by Springer. This book was released on 2017-07-01 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers. Mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy, and then focuses each chapter on a specific emotional need.
Book Synopsis Customer Service For Dummies by : Karen Leland
Download or read book Customer Service For Dummies written by Karen Leland and published by John Wiley & Sons. This book was released on 2011-03-03 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer Service For Dummies, Third Edition integrates the unbeatable information from Customer Service For Dummies and Online Customer Service For Dummies to form an all-in-one guide to customer loyalty for large and small businesses alike. The book covers the fundamentals of service selling and presents up-to-date advice on such fundamentals as help desks, call centers, and IT departments. Plus, it shows readers how to take stock of their customer service strengths and weaknesses, create useful customer surveys, and learn from the successes and failures of businesses just like theirs. Karen Leland and Keith Bailey (Sausalito, CA) are cofounders of Sterling Consulting Group, an international consulting firm specializing in quality service consulting and training for such clients as Oracle, IBM, Avis, and Lucent.
Book Synopsis Product-Service Integration for Sustainable Solutions by : Horst Meier
Download or read book Product-Service Integration for Sustainable Solutions written by Horst Meier and published by Springer Science & Business Media. This book was released on 2013-03-14 with total page 660 pages. Available in PDF, EPUB and Kindle. Book excerpt: “An Industrial Product-Service System is characterized by the integrated and mutually determined planning, development, provision and use of product and service shares including its immanent software components in Business-to-Business applications and represents a knowledge-intensive socio-technical system.” – Meier, Roy, Seliger (2010) Since the first conference in 2009, the CIRP International Conference on Industrial Product-Service Systems has become a well-established international forum for the review and discussion of advances, research results and industrial improvements. Researchers from all over the world have met at previous IPS2 conferences in Cranfield (2009), Linköping (2010), Braunschweig (2011) and Tokyo (2012). In 2013, the 5th CIRP International Conference on Industrial Product-Service Systems is held in Bochum. Important topics of IPS2 research presented at the conference are: planning and development, sustainability, business models, operation, service engineering, knowledge management, ICT, modeling and simulation, marketing and economic aspects as well as the role of the human in IPS2.
Book Synopsis The SAGE Encyclopedia of Quality and the Service Economy by : Su Mi Dahlgaard-Park
Download or read book The SAGE Encyclopedia of Quality and the Service Economy written by Su Mi Dahlgaard-Park and published by SAGE Publications. This book was released on 2015-05-29 with total page 992 pages. Available in PDF, EPUB and Kindle. Book excerpt: Society, globally, has entered into what might be called the “service economy.” Services now constitute the largest share of GDP in most countries and provide the major source of employment in both developed and developing countries. Services permeate all aspects of peoples’ lives and are becoming inseparable from most aspects of economic activity. “Quality management” has been a dominating managerial practice since World War II. With quality management initially associated with manufacturing industries, one might assume the relevance of quality management might decrease with the emergence of the service economy. To the contrary, the emergence of the service economy strengthened the importance of quality issues, which no longer are associated only with manufacturing industries but are increasingly applied in all service sectors, as well. Today, we talk not only about product or service quality but have even expanded the framework of quality to quality of life and quality of environment. Thus, quality and services have emerged in parallel as closely interrelated fields. The Encyclopedia of Quality and the Service Economy explores such relevant questions as: What are the characteristics, nature, and definitions of quality and services? How do we define quality of products, quality of services, or quality of life? How are services distinguished from goods? How do we measure various aspects of quality and services? How can products and service quality be managed most effectively and efficiently? What is the role of customers in creation of values? These questions and more are explored within the pages of this two-volume, A-to-Z reference work.
Book Synopsis Information and Management Systems for Product Customization by : Thorsten Blecker
Download or read book Information and Management Systems for Product Customization written by Thorsten Blecker and published by Springer Science & Business Media. This book was released on 2005-12-28 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's competitive environment, manufacturing and service companies are intensifying their customization processes. Customization means companies must meet the challenge of providing individualized products and services, without introducing high costs. Therefore, companies must address both customization and cost factors to gain a competitive advantage. While product customization is the manufacturing of products according to individual customer needs, it does not involve any focus on the cost perspective. Information and Management Systems for Product Customization will concentrate on both product customization and costs' efficiency, which is termed as mass customization. Moreover, mass customization with its multi-dimensions is the new business paradigm challenging today's manufacturing companies.
Book Synopsis Marketing Management, 3rd Edition by : Kumar Arun & Meenakshi N.
Download or read book Marketing Management, 3rd Edition written by Kumar Arun & Meenakshi N. and published by Vikas Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's socially networked and highly competitive world, it is imperative that marketers are always truthful because customers eventually find out if they have been misled. This can lead to their angst with the company going viral, thereby destroying the company's reputation. Marketing Management advocates 'marketing based on absolute truth'.Also brand image is sensitive to market sentiments. Brands can be in danger: one wrong product or one shoddy campaign can destroy a brand built over years. Companies must align everything that they do with the core spirit of their brands.Further, when everything seems to go digital, it is important that marketers keep in mind that customers are primarily interested in their products/services. The book advocates that superior products and services will always be central to marketing.Key FeaturesBest Practices• Researched, implemented, and result-driven practices taken from leading companies across diverse industries throughout the world• Marketers can adopt these practices to elevate individual and organizational performanceCorporate Insights• Examples of marketing concepts being implemented by well-known Indian companies and brands• Latest moves of companies and brands as they cope with competition and environmentCase Studies• A brief case study after each chapter, focusing on specific issues dealt within the chapterSpecialized Questions• Questions meant to make students ponder upon various aspects of marketing and challenge the existing paradigms
Book Synopsis The 5 Day Lean Six Sigma Green Belt by : Michael Bayer
Download or read book The 5 Day Lean Six Sigma Green Belt written by Michael Bayer and published by Michael Bayer. This book was released on 2023-08-12 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this comprehensive and action-oriented guide, "The 5 Day Lean Six Sigma Green Belt," you'll embark on a transformative journey to acquire essential Lean Six Sigma skills in an incredibly short span. Authored by a highly experienced Master Black Belt with a proven track record of successful implementations, this book is tailored for professionals seeking to accelerate their careers and drive operational excellence. Throughout the book, you'll be immersed in practical, real-world scenarios, where theoretical concepts are seamlessly integrated into hands-on applications. The expert author takes a unique approach by condensing the learning process to its most essential elements, ensuring rapid comprehension without sacrificing depth.
Book Synopsis Marketing Management, 2nd Edition by : Arun Kumar & N. Meenakshi
Download or read book Marketing Management, 2nd Edition written by Arun Kumar & N. Meenakshi and published by Vikas Publishing House. This book was released on 2011 with total page 942 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is a way of doing business. It is all pervasive, a part of everyone’s job description. Marketing is an expression of a company’s character, and is a responsibility that necessarily belongs to the whole company and everyone in it.
Book Synopsis Customer Science: Behavioral Insights for Creating Breakthrough Customer Experiences by : Alexander Chernev
Download or read book Customer Science: Behavioral Insights for Creating Breakthrough Customer Experiences written by Alexander Chernev and published by Cerebellum Press. This book was released on 2022-08-01 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the strategic principles that define the customer experience. Building on the recent findings in the domains of behavioral economics and social psychology, Customer Science discusses the customer experience from three different perspectives: what customers do—how they identify a problem, seek a solution, and interact with the offering; what they think and feel during this process—how they evaluate different market offerings; and what motivates their behavior—why they act the way they do. In this context, it examines all components of the customer experience—from activating a need to buying a company’s offerings, to becoming a loyal customer and advocate for the company. The different stages of customer interaction with the company and its offerings are presented in the form of a customer experience map, which functions as the organizing principle for this book. The customer experience map is the blueprint for understanding the different stages of the customer experience and facilitating managerial decision making at each stage. The customer experience map is also the foundation of the customer experience canvas, a practical tool to identify the key questions managers should ask as they strive to create impactful customer experiences.
Book Synopsis Understanding Customers by : Alexander Chernev
Download or read book Understanding Customers written by Alexander Chernev and published by Cerebellum Press. This book was released on with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding customer decisions and behavior is the starting point for identifying market opportunities and formulating a company’s marketing strategy. Without understanding the needs customers aim to fulfill, the ways in which they evaluate the available alternatives that can fulfill these needs, and the decision processes they use to choose among these alternatives, a company is unlikely to succeed in developing an offering that will be embraced by its target customers. Understanding the customer decision journey and the key factors that drive customer behavior is the focus of this note. The discussion of understanding the customer is complemented by an in-depth overview of three additional topics: Maslow’s theory of human needs, the process of joint decision making, and decision heuristics and biases. This note is an excerpt (Chapter 4) from Strategic Marketing Management: Theory and Practice by Alexander Chernev (Cerebellum Press, 2019).
Book Synopsis What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services by : Anthony Ulwick
Download or read book What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services written by Anthony Ulwick and published by McGraw Hill Professional. This book was released on 2005-09-06 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: A world-renowned innovation guru explains practices that result in breakthrough innovations "Ulwick's outcome-driven programs bring discipline and predictability to the often random process of innovation." -Clayton Christensen For years, companies have accepted the underlying principles that define the customer-driven paradigm--that is, using customer "requirements" to guide growth and innovation. But twenty years into this movement, breakthrough innovations are still rare, and most companies find that 50 to 90 percent of their innovation initiatives flop. The cost of these failures to U.S. companies alone is estimated to be well over $100 billion annually. In a book that challenges everything you have learned about being customer driven, internationally acclaimed innovation leader Anthony Ulwick reveals the secret weapon behind some of the most successful companies of recent years. Known as "outcome-driven" innovation, this revolutionary approach to new product and service creation transforms innovation from a nebulous art into a rigorous science from which randomness and uncertainty are eliminated. Based on more than 200 studies spanning more than seventy companies and twenty-five industries, Ulwick contends that, when it comes to innovation, the traditional methods companies use to communicate with customers are the root cause of chronic waste and missed opportunity. In What Customers Want, Ulwick demonstrates that all popular qualitative research methods yield well-intentioned but unfitting and dreadfully misleading information that serves to derail the innovation process. Rather than accepting customer inputs such as "needs," "benefits," "specifications," and "solutions," Ulwick argues that researchers should silence the literal "voice of the customer" and focus on the "metrics that customers use to measure success when executing the jobs, tasks or activities they are trying to get done." Using these customer desired outcomes as inputs into the innovation process eliminates much of the chaos and variability that typically derails innovation initiatives. With the same profound insight, simplicity, and uncommon sense that propelled The Innovator's Solution to worldwide acclaim, this paradigm-changing book details an eight-step approach that uses outcome-driven thinking to dramatically improve every aspect of the innovation process--from segmenting markets and identifying opportunities to creating, evaluating, and positioning breakthrough concepts. Using case studies from Microsoft, Johnson & Johnson, AIG, Pfizer, and other leading companies, What Customers Want shows companies how to: Obtain unique customer inputs that make predictable innovation possible Recognize opportunities for disruption, new market creation, and core market growth--well before competitors do Identify which ideas, technologies, and acquisitions have the greatest potential for creating customer value Systematically define breakthrough products and services concepts Innovation is fundamental to success and business growth. Offering a proven alternative to failed customer-driven thinking, this landmark book arms you with the tools to unleash innovation, lower costs, and reduce failure rates--and create the products and services customers really want.
Book Synopsis Handbook of Marketing Research Methodologies for Hospitality and Tourism by : Ronald A. Nykiel
Download or read book Handbook of Marketing Research Methodologies for Hospitality and Tourism written by Ronald A. Nykiel and published by Psychology Press. This book was released on 2007 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: The final section explains market analysis planning and communications, including preparing a research-based business review and the effective presentation of research findings.
Book Synopsis 50 Activities for Achieving Excellent Customer Service by : Darryl S. Doane
Download or read book 50 Activities for Achieving Excellent Customer Service written by Darryl S. Doane and published by Human Resource Development. This book was released on 2003 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increase the creativity and skill level of customer service representatives, demonstrate what excellent customer service is, provide insights and practice to improve customer service, develop your own organization's bank of customer service learning situations.
Book Synopsis Customer Knowledge Management: People, Processes, and Technology by : Al-Shammari, Minwir
Download or read book Customer Knowledge Management: People, Processes, and Technology written by Al-Shammari, Minwir and published by IGI Global. This book was released on 2009-03-31 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book introduces an integrated approach to analyzing and building customer knowledge management (CKM) synergy from distinctive core advantages found in key organizational elements"--Provided by publisher.
Book Synopsis Customer Interaction and Customer Integration by :
Download or read book Customer Interaction and Customer Integration written by and published by GITO mbH Verlag. This book was released on 2006 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Management and Marketing for Improved Retail Competitiveness and Performance by : Santos, José Duarte
Download or read book Management and Marketing for Improved Retail Competitiveness and Performance written by Santos, José Duarte and published by IGI Global. This book was released on 2023-07-28 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth of companies' online presences is an unquestionable reality. However, not everything goes online, and the physical presences of companies continue to exist, with the physical retail point of sale as a place for experimentation and immediate consumption, brand showroom, and support for online sales, which are fundamental to the shopping experience. Managing a retail point of sale implies acting on several fronts, bearing in mind the market requirements, the point of sale's brand strategy, the strategies of the brands being sold, and all other aspects related to the management of a business, while considering the specificities of a retail point of sale. Management and Marketing for Improved Retail Competitiveness and Performance provides knowledge and skills to allow readers to understand and apply the different concepts, techniques, and tools to manage a retail point of sale in the various aspects of a business. Covering key topics such as advertising, client loyalty, and merchandising, this premier reference source is ideal for business owners, managers, marketers, researchers, scholars, academicians, practitioners, instructors, and students.
