From Startup To Unicorn

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Unlocking Unicorns

Author : Michael Bervell
Publisher :
ISBN 13 : 9781637306208
Total Pages : 264 pages
Book Rating : 4.3/5 (62 download)

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Book Synopsis Unlocking Unicorns by : Michael Bervell

Download or read book Unlocking Unicorns written by Michael Bervell and published by . This book was released on 2021-11-30 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you have the key to building a billion-dollar business in an emerging economy? The entrepreneurs in this book do. Unlocking Unicorns features diverse stories from successful billion-dollar startup founders in Africa, Asia, and the Middle East. Learn about how the internet is revolutionizing non-Western countries and corporations through stories that touch on: Philosophies such as "Guanxi" and mental models such as the "Regret Minimization Framework" The journeys of ten diverse entrepreneurs including Jack Ma (founder of AliBaba), Kiran Mazumdar-Shaw (founder of Biocon), Mudassir Sheikha (founder of Careem), Bang Si-Hyuk (producer behind BTS), Cher Wang (founder of HTC), Mitchell Elegbe (founder of Africa's first billion-dollar FinTech company), and more Michael Bervell's three-part framework that can be applied within any industry focused on exploration, refinement, and execution. Discover the mental models and characteristics that enabled founders in Africa, Asia, and the Middle East to overcome and adapt to brain drain, leapfrogging technologies, location-based discrimination, and government unrest. Unlocking Unicorns is the key to success for aspiring global founders or emerging economy investors who want to do business in the international, interconnected 21st century.

The Unicorn Within

Author : Linda K. Yates
Publisher : Harvard Business Press
ISBN 13 : 1633698696
Total Pages : 559 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis The Unicorn Within by : Linda K. Yates

Download or read book The Unicorn Within written by Linda K. Yates and published by Harvard Business Press. This book was released on 2022-10-25 with total page 559 pages. Available in PDF, EPUB and Kindle. Book excerpt: Imagine if the multinational hotel groups had founded Airbnb, or the big auto companies had launched Uber and Tesla, or Blockbuster had created Netflix. Large companies can start new ventures. You have ideas, talent, brand, capital—you have customers—you can strike back. In The Unicorn Within, Mach49 founder and CEO Linda Yates empowers large companies to beat startups at their own game—to build a pipeline and portfolio of new ventures to drive meaningful growth. How? With a teachable, repeatable, scalable method focused 100 percent on execution across the spectrum of venture creation from Ideate to Incubate, Accelerate, and Scale. She also offers keys to managing the Mothership and seizing the Mothership advantage to ensure your ventures reach escape velocity and thrive. And don't stop at just one venture. Yates also lays out her blueprint for building a Venture Factory capable of becoming your company's growth engine for years to come. The next Unicorns don't have to come from Silicon Valley. Regardless of your company's industry, geography, or history, they can come from you. Whether you're the CEO, a member of the C-suite, or an internal entrepreneur, you can help your company grow. With this book's proven method, you can unleash the Unicorn within.

Unicorn Tears

Author : Jamie Pride
Publisher : John Wiley & Sons
ISBN 13 : 0730348709
Total Pages : 200 pages
Book Rating : 4.7/5 (33 download)

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Book Synopsis Unicorn Tears by : Jamie Pride

Download or read book Unicorn Tears written by Jamie Pride and published by John Wiley & Sons. This book was released on 2018-01-17 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: The real-world secrets to startup success Unicorn Tears is the smart entrepreneur’s guide to startups. A full 92% of startups fail in the first three years — but failure is not inevitable. Most of these companies self-sabotage, unconsciously eliminating any chance at success before they even get started. It’s not the economy, it’s not politics, it’s not external factors; failure comes from within. This book shows you how to be one of the unicorns — one of the 8% who make it. Be prepared to un-learn everything you thought you knew about startups, as author Jamie Pride busts the harmful myths that lead so many companies to failure. Drawing upon his history as a venture capitalist, he reveals what investors want to see and hear, and what final factor puts your venture firmly into the “yes” column. Pride understands what matters in startups, and what gets in the way; his Hollywood Method for start-up success gives you a proven formula based on the tried-and-true framework Hollywood uses to make movies that succeed around the globe. Case studies illustrate what success looks like on the ground, and brings a global perspective to successful entrepreneurship and the strategies that help your business grow. Learn the truth behind the eight myths of startups Adopt a proven formula for success based on Hollywood blockbusters Craft a winning pitch to bring investors — and capital — over to your side Gain real-world perspective on startups and future trends Everyone wants their business to succeed, but wanting means nothing without a solid plan and the means to implement it. Unicorn Tears helps you set yourself up for success, and gives you the tools to forge your path to the top.

Super Founders

Author : Ali Tamaseb
Publisher : PublicAffairs
ISBN 13 : 1541768418
Total Pages : 280 pages
Book Rating : 4.5/5 (417 download)

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Book Synopsis Super Founders by : Ali Tamaseb

Download or read book Super Founders written by Ali Tamaseb and published by PublicAffairs. This book was released on 2021-05-18 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Super Founders uses a data-driven approach to understand what really differentiates billion-dollar startups from the rest—revealing that nearly everything we thought was true about them is false! Ali Tamaseb has spent thousands of hours manually amassing what may be the largest dataset ever collected on startups, comparing billion-dollar startups with those that failed to become one—30,000 data points on nearly every factor: number of competitors, market size, the founder’s age, his or her university’s ranking, quality of investors, fundraising time, and many, many more. And what he found looked far different than expected. Just to mention a few: Most unicorn founders had no industry experience; There's no disadvantage to being a solo founder or to being a non-technical CEO; Less than 15% went through any kind of accelerator program; Over half had strong competitors when starting--being first to market with an idea does not actually matter. You will also hear the stories of the early days of billion-dollar startups first-hand. The book includes exclusive interviews with the founders/investors of Zoom, Instacart, PayPal, Nest, Github, Flatiron Health, Kite Pharma, Facebook, Stripe, Airbnb, YouTube, LinkedIn, Lyft, DoorDash, Coinbase, and Square, venture capital investors like Elad Gil, Peter Thiel, Alfred Lin from Sequoia Capital and Keith Rabois of Founders Fund, as well as previously untold stories about the early days of ByteDance (TikTok), WhatsApp, Dropbox, Discord, DiDi, Flipkart, Instagram, Careem, Peloton, and SpaceX. Packed with counterintuitive insights and inside stories from people who have built massively successful companies, Super Founders is a paradigm-shifting and actionable guide for entrepreneurs, investors, and anyone interested in what makes a startup successful.

The Unicorn's Shadow

Author : Ethan Mollick
Publisher : University of Pennsylvania Press
ISBN 13 : 1613630972
Total Pages : 117 pages
Book Rating : 4.6/5 (136 download)

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Book Synopsis The Unicorn's Shadow by : Ethan Mollick

Download or read book The Unicorn's Shadow written by Ethan Mollick and published by University of Pennsylvania Press. This book was released on 2020-06-23 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing hard data to the way we think about entrepreneurial success, this bold call to action draws on the latest scientific evidence to dispel the most pervasive startup myths and light a path to entrepreneurship for those eclipsed by the hype. When you think of a successful entrepreneur, who comes to mind? Bill Gates? Mark Zuckerberg? Or maybe even Jesse Eisenberg, the man who played Zuckerberg in The Social Network? It may surprise you that most successful founders look very different from Zuckerberg or Gates. In fact, most startup origin stories are very different from the famous "unicorns" that have achieved valuations of over $1 billion, from Facebook to Google to Uber. In The Unicorn's Shadow: Combating the Dangerous Myths that Hold Back Startups, Founders, and Investors, Wharton School professor Ethan Mollick takes us to the forefront of an empirical revolution in entrepreneurship. New data and better research methods have overturned the conventional wisdom behind what a successful founder looks like, how they succeed, and how the startup ecosystem works. Among the issues he examines: Which founders are most likely to succeed?Where do the best startup ideas come from?What's the most foolproof way of securing the funding needed to take a company to the next level?Should your sales pitch really be something out of Hollywood?What's the best way to grow and scale your company and create a thriving culture that won't hinder expansion? Mollick argues that entrepreneurship is too important, both for society and for the individuals who start companies, to be eclipsed by the shadows of unicorns. He shows we can democratize entrepreneurship—but only by following an evidence-based approach that puts to rest the false narratives that surround it.

From Startup to Unicorn

Author : Anil Sethi
Publisher : Springer Nature
ISBN 13 : 3031538943
Total Pages : 335 pages
Book Rating : 4.0/5 (315 download)

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Book Synopsis From Startup to Unicorn by : Anil Sethi

Download or read book From Startup to Unicorn written by Anil Sethi and published by Springer Nature. This book was released on with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt:

From Pony to Unicorn

Author : Sanjeev Aggarwal
Publisher : Portfolio/Penguin
ISBN 13 : 9780670094448
Total Pages : 0 pages
Book Rating : 4.0/5 (944 download)

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Book Synopsis From Pony to Unicorn by : Sanjeev Aggarwal

Download or read book From Pony to Unicorn written by Sanjeev Aggarwal and published by Portfolio/Penguin. This book was released on 2021-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The journey of a business-from a small start-up to a large company ready for an initial public offering (IPO)-is fraught with pitfalls and landmines. To scale a company, one needs to do more than just expand distribution and ramp up revenue. Scale entails a long-term vision that includes putting in place a timeline to achieve anticipated milestones, hiring and managing the right talent, sourcing capital to support expansion and building in simple yet effective processes as well as technology. Scaling requires the founders and the leadership team to understand the different pieces of the puzzle of scale and the components of organization-building. From Pony to Unicorn lucidly describes the X-to-10X journey that every start-up aspiring to become a unicorn has to go through. The book effortlessly narrates the fundamental principles behind scaling. Peppered with anecdotes, insights and practical wisdom, the book is a treasure trove of lessons derived from the authors' rich personal experiences in both building and guiding several start-ups that went on to attain the 'unicorn' status and became public-listed companies. Guaranteed to make for a very interesting read, the book will be useful to entrepreneurs, leaders and investors involved in scaling start-ups.

Entrepreneur Journeys

Author : Sramana Mitra
Publisher : Sramana Mitra
ISBN 13 : 9781439234518
Total Pages : 0 pages
Book Rating : 4.2/5 (345 download)

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Book Synopsis Entrepreneur Journeys by : Sramana Mitra

Download or read book Entrepreneur Journeys written by Sramana Mitra and published by Sramana Mitra. This book was released on 2009-04-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Captures the stories of established entrepreneurs to help those who want to learn.

Competing with Unicorns

Author : Jonathan Rasmusson
Publisher : Pragmatic Bookshelf
ISBN 13 : 1680507672
Total Pages : 186 pages
Book Rating : 4.6/5 (85 download)

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Book Synopsis Competing with Unicorns by : Jonathan Rasmusson

Download or read book Competing with Unicorns written by Jonathan Rasmusson and published by Pragmatic Bookshelf. This book was released on 2020-03-16 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's tech unicorns develop software differently. They've developed a way of working that lets them scale like an enterprise while working like a startup. These techniques can be learned. This book takes you behind the scenes and shows you how companies like Google, Facebook, and Spotify do it. Leverage their insights, so your teams can work better together, ship higher-quality product faster, innovate more quickly, and compete with the unicorns. Massively successful tech companies, or Unicorns, have discovered how to take the techniques that made them successful as a startup and scale them to the enterprise level. Amazon, Facebook, Google, and Spotify all work like startups, despite having workforces numbering in the tens of thousands. Ex-Spotify engineer and coach, Jonathan Rasmusson, takes you behind the scenes and shows you how to develop software the way the best companies do it. Learn how to give teams purpose through Missions, empower and trust with Squads, and align large scale efforts through Bets. Create the culture necessary to make it happen. If you're a tech or product lead and you want to ship product better, this is your playbook on how the world's best do it. If you're an engineer, tester, analyst, or project manager, and you suspect there are better ways you could be working, you are correct. This book will show you how. And if you're a manager, Agile coach, or someone just charged with improving how your company ships software, this book will give you the tools, techniques, and practices of the world's most innovative, delivery-focused companies. Don't just admire the top companies - learn from them.

The Customer-Funded Business

Author : John Mullins
Publisher : John Wiley & Sons
ISBN 13 : 111887885X
Total Pages : 309 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis The Customer-Funded Business by : John Mullins

Download or read book The Customer-Funded Business written by John Mullins and published by John Wiley & Sons. This book was released on 2014-07-21 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who needs investors? More than two generations ago, the venture capital community – VCs, business angels, incubators and others – convinced the entrepreneurial world that writing business plans and raising venture capital constituted the twin centerpieces of entrepreneurial endeavor. They did so for good reasons: the sometimes astonishing returns they've delivered to their investors and the astonishingly large companies that their ecosystem has created. But the vast majority of fast-growing companies never take any venture capital. So where does the money come from to start and grow their companies? From a much more agreeable and hospitable source, their customers. That's exactly what Michael Dell, Bill Gates and Banana Republic's Mel and Patricia Ziegler did to get their companies up and running and turn them into iconic brands. In The Customer Funded Business, best-selling author John Mullins uncovers five novel approaches that scrappy and innovative 21st century entrepreneurs working in companies large and small have ingeniously adapted from their predecessors like Dell, Gates, and the Zieglers: Matchmaker models (Airbnb) Pay-in-advance models (Threadless) Subscription models (TutorVista) Scarcity models (Vente Privee) Service-to-product models (GoViral) Through the captivating stories of these and other inspiring companies from around the world, Mullins brings to life the five models and identifies the questions that angel or other investors will – and should! – ask of entrepreneurs or corporate innovators seeking to apply them. Drawing on in-depth interviews with entrepreneurs and investors who have actually put these models to use, Mullins goes on to address the key implementation issues that characterize each of the models: when to apply them, how best to apply them, and the pitfalls to watch out for. Whether you're an aspiring entrepreneur lacking the start-up capital you need, an early-stage entrepreneur trying to get your cash-starved venture into take-off mode, an intrapreneur seeking funding within an established company, or an angel investor or mentor who supports high-potential ventures, this book offers the most sure-footed path to starting, financing, or growing your venture. John Mullins is the author of The New Business Road Test and, with Randy Komisar, the widely acclaimed Getting to Plan B.

How to Kill a Unicorn

Author : Mark Payne
Publisher : Crown Currency
ISBN 13 : 0804138745
Total Pages : 306 pages
Book Rating : 4.8/5 (41 download)

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Book Synopsis How to Kill a Unicorn by : Mark Payne

Download or read book How to Kill a Unicorn written by Mark Payne and published by Crown Currency. This book was released on 2014-10-07 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique behind-the-scenes look at the groundbreaking methodology that today's most in-demand innovation factory uses to create some of the boldest products and successfully bring them to market. Today, innovation is seen by business leaders and the media alike as the key to growth, a burning issue in every company, from startups to the Fortune 500. And in that space, Fahrenheit 212 is viewed as a high-performance innovation SWAT team, able to solve the most complex, mission-critical challenges. Under Mark Payne, the firm's president and head of Idea Development, Fahrenheit 212, since its inception a decade ago, has worked with such giants of industry as Coca-Cola, Samsung, Hershey's, Campbell's Soup, LG, Starbucks, Mattel, Office Depot, Citibank, P&G, American Express, Nutrisystem, GE, and Goldman Sachs, to name but a few. It has been praised as a hotspot for innovation in publications like Fortune, Esquire, Businessweek, and FastCompany. What Drives Fahrenheit 212's success is its unique methodology, combining what it calls Magic--the creative side of innovation--with Money, the business side. They explore every potential idea with the end goal in mind--bringing an innovative product to market in a way that will transform a company's business and growth. In How to Kill a Unicorn, Mark Payne pulls back the curtain on how the company is able to bring more innovative products and ideas successfully to market than any other firm and offers blow by blow inside accounts of how they grapple with and solved their biggest challenges.

The Dumbest Guy at the Table

Author : David Shein
Publisher : Bonnier Zaffre Ltd.
ISBN 13 : 1760687448
Total Pages : 151 pages
Book Rating : 4.7/5 (66 download)

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Book Synopsis The Dumbest Guy at the Table by : David Shein

Download or read book The Dumbest Guy at the Table written by David Shein and published by Bonnier Zaffre Ltd.. This book was released on 2022-08-02 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: Twenty-one years after selling the company that I founded, Com Tech Communications, for an enterprise value of over $1 billion - arguably Australia's first tech unicorn - I decided to write a book. Drawing on over three decades of experience - gee I'm getting old - and sharing some lessons that I hope will provide valuable advice to anyone looking to start a company or manage a good business. Since 1987 I have hired hundreds of outstanding people, knowing that if I paid well, listened to their valuable ideas and ensured that they loved coming to work every day, I could still be part of something great ... even if I am the dumbest guy at the table. These principles have formed the basis of my management style for over 30 years. So much has changed from a technology perspective - yet, in some ways, nothing has changed. Products come and go, but you will always have customers, staff and business partners. How you treat these three constituents will be the difference between building a good company, a great company, an irrelevant company or one that simply disappears. 'As a businessman, David Shein has lived up to his ideals. Don't be fooled by the title of the book; this guy really knows his shit.' Ian Chappell

Why Startups Fail

Author : Tom Eisenmann
Publisher : Currency
ISBN 13 : 0593137027
Total Pages : 370 pages
Book Rating : 4.5/5 (931 download)

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Book Synopsis Why Startups Fail by : Tom Eisenmann

Download or read book Why Startups Fail written by Tom Eisenmann and published by Currency. This book was released on 2021-03-30 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.

The Builder's Guide to the Tech Galaxy

Author : Martin Schilling
Publisher : John Wiley & Sons
ISBN 13 : 111989042X
Total Pages : 371 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis The Builder's Guide to the Tech Galaxy by : Martin Schilling

Download or read book The Builder's Guide to the Tech Galaxy written by Martin Schilling and published by John Wiley & Sons. This book was released on 2022-07-13 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to scale your startup with a roadmap to the all-important part of the business lifecycle between launch and IPO In The Builder’s Guide to the Tech Galaxy: 99 Practices to Scale Startups into Unicorn Companies, a team of accomplished investors, entrepreneurs, and marketers deliver a practical collection of concrete strategies for scaling a small startup into a lean and formidable tech competitor. By focusing on the four key building blocks of a successful company – alignment, team, functional excellence, and capital—this book distills the wisdom found in countless books, podcasts, and the authors’ own extensive experience into a compact and accessible blueprint for success and growth. In the book, you’ll find: Organizational charts, sample objectives and key results (OKRs), as well as guidance for divisions including technology and product management, marketing, sales, people, and service operations Tools and benchmarks for strategically aligning your company’s divisions with one another, and with your organization’s “North Star” Templates and tips to attract and retain a triple-A team with the right scale-up mindset Checklists to help you attract growth capital and negotiate term sheets Perfect for companies with two, ten, or one hundred employees, The Builder’s Guide to the Tech Galaxy belongs on the bookshelves of founders, managers, entrepreneurs, and other business leaders exploring innovative and proven ways to scale their enterprise to new heights.

Birth of a Unicorn

Author : Heather Wilde
Publisher : Sunbury Press
ISBN 13 : 9781620063347
Total Pages : 158 pages
Book Rating : 4.0/5 (633 download)

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Book Synopsis Birth of a Unicorn by : Heather Wilde

Download or read book Birth of a Unicorn written by Heather Wilde and published by Sunbury Press. This book was released on 2020-11-03 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, you'll find the true story behind one of Silicon Valley's famous companies on its rise to the top.

From Startup to Unicorn

Author : Anil Sethi
Publisher : Springer
ISBN 13 : 9783031538933
Total Pages : 0 pages
Book Rating : 4.5/5 (389 download)

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Book Synopsis From Startup to Unicorn by : Anil Sethi

Download or read book From Startup to Unicorn written by Anil Sethi and published by Springer. This book was released on 2024-05-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you're looking for a comprehensive guide to help make your startup successful, this book is a must-read. It covers the unique challenges of technology and platform-driven entrepreneurship, providing entrepreneurs with the tools they need to sustain growth and relevance. Technology startups face the risk of failure even after finding a product-market fit. This is due to limitations in scaling. Platform-driven startups can scale rapidly. However, they carry a high risk of failure. This book helps entrepreneurs identify the factors that can sustain technology startup growth, make early decisions, and limit risk. It also offers guidance to platform startups to mitigate the risk of failure. Featuring examples of successful startups as well as others that failed, the book offers a holistic view of entrepreneurship that highlights its importance to the broader ecosystem. This book is ideal for entrepreneurs who want to take their startup to the next level and sustain its growth. With a focus on inclusive entrepreneurship and sustaining competitive advantage, it is equally relevant for family-run companies that prioritise sustained value over generations. If you want to succeed in today's highly competitive startup landscape, this book is a valuable resource.

Fast Forward

Author : Martin Giese
Publisher : Matthias Hilpert
ISBN 13 : 3982298113
Total Pages : 276 pages
Book Rating : 4.9/5 (822 download)

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Book Synopsis Fast Forward by : Martin Giese

Download or read book Fast Forward written by Martin Giese and published by Matthias Hilpert. This book was released on 2021-04-19 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you a founder searching for customers to grow your B2B startup? Fast Forward will help you find, win, and keep customers. This detailed guide on B2B sales tells you how to grow your revenue from zero to 1 million, 10 million and 100 million. The authors share more than 40 years of successful operating experience as startup founder, senior executive, board member, mentor, and investor in startups. Fast Forward outlines their insider’s perspective on market segmentation, pricing, contract negotiation, sales process, customer conversations, pipeline management, reporting, sales organization, and customer success. Fast Forward also features exclusive advice from more than 30 top-tier B2B startup founders and CEOs, including: Moritz Zimmermann (Hybris, now SAP) - Neil Ryland (Peakon, now Workday) - Peter Carlsson (Northvolt) - Bastian Nominacher (Celonis) - Erez Galonska (Infarm) - Veronika Riederle (Demodesk) - Jonas Rieke (Personio) - Matt Robinson (GoCardless) - Nicolas Dessaigne (Algolia) - Jörg G. Beyer (LeanIX) - Firmin Zocchetto (Payfit) - Avinoam Nowogrodski (Clarizen) “This book demystifies the sales journey, breaking it down into clear phases, and is packed with hands-on, pragmatic advice. To save time and avoid mistakes, read this book.” - Bastian Nominacher, Co-Founder & Co-CEO, Celonis