From Start Up To Grown Up

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My Start-Up Life

Author : Ben Casnocha
Publisher : John Wiley & Sons
ISBN 13 : 1119177804
Total Pages : 232 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis My Start-Up Life by : Ben Casnocha

Download or read book My Start-Up Life written by Ben Casnocha and published by John Wiley & Sons. This book was released on 2015-06-02 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ben Casnocha discovered he was entrepreneur at age 12 and hasn't slowed down since. In this remarkably instructive book, Ben dissects the entrepreneurship "gene," explaining that everyone has inherited it if they have an idea to make the world a better place. In Casnocha's case, he found a better way for city governments to communicate with constituents on the Web. Six years later, Comcate has dozens of municipal clients, a growing staff, and a record of excellence. This book is the story of his start-up, but also a conversation with his mentors, clients and fellow entrepreneurs about how to make a business idea work?and how to have the time of your life trying. From Pat Lencioni to Marc Benioff of salesforce.com, Ben has won over the best and brightest of the business world?now it's your turn!

Grown-Up Pose

Author : Sonya Lalli
Publisher : Penguin
ISBN 13 : 0451490967
Total Pages : 322 pages
Book Rating : 4.4/5 (514 download)

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Book Synopsis Grown-Up Pose by : Sonya Lalli

Download or read book Grown-Up Pose written by Sonya Lalli and published by Penguin. This book was released on 2020-03-24 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: A delightfully modern look at what happens for a young woman when tradition, dating, and independence collide, from acclaimed author Sonya Lalli. Adulting shouldn't be this hard. Especially in your thirties. Having been pressured by her tight-knit community to get married at a young age to her first serious boyfriend, Anu Desai is now on her own again and feels like she is starting from the beginning. But Anu doesn't have time to start over. Telling her parents that she was separating from her husband was the hardest thing she's ever done—and she's still dealing with the fallout. She has her young daughter to support and when she invests all of her savings into running her own yoga studio, the feelings of irresponsibility send Anu reeling. She'll be forced to look inside herself to learn what she truly wants.

The Founder's Dilemmas

Author : Noam Wasserman
Publisher : Princeton University Press
ISBN 13 : 0691158304
Total Pages : 490 pages
Book Rating : 4.6/5 (911 download)

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Book Synopsis The Founder's Dilemmas by : Noam Wasserman

Download or read book The Founder's Dilemmas written by Noam Wasserman and published by Princeton University Press. This book was released on 2013-04 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Founder's Dilemmas examines how early decisions by entrepreneurs can make or break a startup and its team. Drawing on a decade of research, including quantitative data on almost ten thousand founders as well as inside stories of founders like Evan Williams of Twitter and Tim Westergren of Pandora, Noam Wasserman reveals the common pitfalls founders face and how to avoid them.

Super Founders

Author : Ali Tamaseb
Publisher : PublicAffairs
ISBN 13 : 1541768418
Total Pages : 280 pages
Book Rating : 4.5/5 (417 download)

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Book Synopsis Super Founders by : Ali Tamaseb

Download or read book Super Founders written by Ali Tamaseb and published by PublicAffairs. This book was released on 2021-05-18 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Super Founders uses a data-driven approach to understand what really differentiates billion-dollar startups from the rest—revealing that nearly everything we thought was true about them is false! Ali Tamaseb has spent thousands of hours manually amassing what may be the largest dataset ever collected on startups, comparing billion-dollar startups with those that failed to become one—30,000 data points on nearly every factor: number of competitors, market size, the founder’s age, his or her university’s ranking, quality of investors, fundraising time, and many, many more. And what he found looked far different than expected. Just to mention a few: Most unicorn founders had no industry experience; There's no disadvantage to being a solo founder or to being a non-technical CEO; Less than 15% went through any kind of accelerator program; Over half had strong competitors when starting--being first to market with an idea does not actually matter. You will also hear the stories of the early days of billion-dollar startups first-hand. The book includes exclusive interviews with the founders/investors of Zoom, Instacart, PayPal, Nest, Github, Flatiron Health, Kite Pharma, Facebook, Stripe, Airbnb, YouTube, LinkedIn, Lyft, DoorDash, Coinbase, and Square, venture capital investors like Elad Gil, Peter Thiel, Alfred Lin from Sequoia Capital and Keith Rabois of Founders Fund, as well as previously untold stories about the early days of ByteDance (TikTok), WhatsApp, Dropbox, Discord, DiDi, Flipkart, Instagram, Careem, Peloton, and SpaceX. Packed with counterintuitive insights and inside stories from people who have built massively successful companies, Super Founders is a paradigm-shifting and actionable guide for entrepreneurs, investors, and anyone interested in what makes a startup successful.

The Startup Squad

Author : Brian Weisfeld
Publisher : Imprint
ISBN 13 : 1250180392
Total Pages : 148 pages
Book Rating : 4.2/5 (51 download)

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Book Synopsis The Startup Squad by : Brian Weisfeld

Download or read book The Startup Squad written by Brian Weisfeld and published by Imprint. This book was released on 2019-05-07 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Girls mean business in a brand-new series about friendship and entrepreneurship that Katherine Applegate, Newbery Medal-winning author of The One and Only Ivan, calls “A great read!” All the great leaders had to start somewhere. And Teresa (“Resa” for short) is starting with the lemonade stand competition her teacher assigned to the class—but making it a success is going to be a lot harder than Resa thinks. The prize: line-skipping tickets to Adventure Central. The competition: Val, Resa's middle school nemesis. And the biggest obstacle to success: Resa's own teammates. Harriet is the class clown, Amelia is the new girl who thinks she knows best, and Didi is Resa's steadfast friend—who doesn't know the first thing about making or selling lemonade. The four of them quickly realize that the recipe for success is tough to perfect—but listening to each other is the first step. And making new friends might be the most important one... The back of each book in this middle-grade series features tips from the Startup Squad and an inspirational profile of a girl entrepreneur! An Imprint Book "An inspiring story about entrepreneurial girls. I loved this story of girls finding their way in the world of entrepreneurship." —Ann M. Martin, author of the Baby-Sitters Club series and Newbery Honor winner A Corner of the Universe “The Startup Squad encourages girls to dream big, work hard, and rely on each other to make good things happen. It teaches them how to succeed—and reminds all of us that girls mean business!”—Sheryl Sandberg, COO of Facebook and founder of LeanIn.Org and OptionB.Org “A great read that is fast-paced, fun, and empowering. The Startup Squad comes complete with a treasure trove of tips for starting a business.” —Katherine Applegate, Newbery Medal-winning author of The One and Only Ivan This title has common core connections.

Grad to Grown-Up

Author : Gene Rice
Publisher : Post Hill Press
ISBN 13 : 1637581939
Total Pages : 242 pages
Book Rating : 4.6/5 (375 download)

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Book Synopsis Grad to Grown-Up by : Gene Rice

Download or read book Grad to Grown-Up written by Gene Rice and published by Post Hill Press. This book was released on 2022-04-12 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Grad to Grown-Up: 68 Tips to Excel in Your Personal and Professional Life is a unique self-help book that offers a roadmap to kickstart your future. Rags-to-riches author and CEO Gene Rice and his high school English teacher daughter Courtney Bejgrowicz demystify adulthood by sharing critical information alongside professional and personal successes and failures. The five sections—life, job search, career, personal finance, and health and relationships—provide real-world insights that are often overlooked in formal education. You will learn everything from how to conquer the interview process to how to get promoted; from myths about credit scores to the impact of taxes; from the power of meditation to positively impacting society; and much more. Armed with this knowledge, you will be ready to move out on your own and move up in life. “Gene is one of the top executive recruiters in the world. He’s helped me, as well as over a thousand others, get the jobs of their dreams. This book will help anyone starting out in their career or looking to advance. Even better? He shares how personal growth is essential to professional success.” —World B. Free, Former NBA All-Star, 76ers Ambassador “This is a highly illuminating work of distilled wisdom from two fine sensibilities who are from two dramatically different generations. A perfect graduation gift!” —Michael Krasny, Retired Radio Host on Sirius and NPR; Author of Off Mike: A Memoir of Talk Radio and Literary Life and Spiritual Envy

How to Be a Financial Grownup

Author : Bobbi Rebell
Publisher : Maven House
ISBN 13 : 1938548671
Total Pages : 233 pages
Book Rating : 4.9/5 (385 download)

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Book Synopsis How to Be a Financial Grownup by : Bobbi Rebell

Download or read book How to Be a Financial Grownup written by Bobbi Rebell and published by Maven House. This book was released on 2016-10-18 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bobbi Rebell, award-winning TV anchor and personal finance columnist at Thomson Reuters, taps into her exclusive network of business leaders to share with you stories of the financial lessons they learned early in their lives that helped them become successful. She then uses these stories as jumping off points to offer specific, actionable advice on how you can become a financial grownup just like them. Financial role models such as Author Tony Robbins, Entrepreneur Ivanka Trump, Shark Tank's Kevin O’Leary, Mad Money's Jim Cramer, Designer Cynthia Rowley, Macy's CEO Terry Lundgren, Zillow's CEO Spencer Rascoff, PwC's CEO Bob Moritz, and twenty others share their stories with you. The book walks you through some of the biggest money decisions you'll make regarding real estate, investing, debt management, careers, friends and money, family finances, and even health and wellness. You're guided by proven examples and given the information you need to make choices that are right for you. How to Be a Financial Grownup will especially appeal to you if you're interested in new ideas to better manage your finances, especially if you're going through life changes where you have to pay more attention to your financial well-being.

Grown Up Digital: How the Net Generation is Changing Your World

Author : Don Tapscott
Publisher : McGraw Hill Professional
ISBN 13 : 9780071641555
Total Pages : 288 pages
Book Rating : 4.6/5 (415 download)

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Book Synopsis Grown Up Digital: How the Net Generation is Changing Your World by : Don Tapscott

Download or read book Grown Up Digital: How the Net Generation is Changing Your World written by Don Tapscott and published by McGraw Hill Professional. This book was released on 2008-11-16 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: SELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMIST The Net Generation Has Arrived. Are you ready for it? Chances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what on Facebook or MySpace. They're the first generation to have literally grown up digital--and they're part of a global cultural phenomenon that's here to stay. The bottom line is this: If you understand the Net Generation, you will understand the future. If you're a Baby Boomer or Gen-Xer: This is your field guide. A fascinating inside look at the Net Generation, Grown Up Digital is inspired by a $4 million private research study. New York Times bestselling author Don Tapscott has surveyed more than 11,000 young people. Instead of a bunch of spoiled “screenagers” with short attention spans and zero social skills, he discovered a remarkably bright community which has developed revolutionary new ways of thinking, interacting, working, and socializing. Grown Up Digital reveals: How the brain of the Net Generation processes information Seven ways to attract and engage young talent in the workforce Seven guidelines for educators to tap the Net Gen potential Parenting 2.0: There's no place like the new home Citizen Net: How young people and the Internet are transforming democracy Today's young people are using technology in ways you could never imagine. Instead of passively watching television, the “Net Geners” are actively participating in the distribution of entertainment and information. For the first time in history, youth are the authorities on something really important. And they're changing every aspect of our society-from the workplace to the marketplace, from the classroom to the living room, from the voting booth to the Oval Office. The Digital Age is here. The Net Generation has arrived. Meet the future.

All Grown Up

Author : Jami Attenberg
Publisher : HarperCollins
ISBN 13 : 0544824261
Total Pages : 224 pages
Book Rating : 4.5/5 (448 download)

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Book Synopsis All Grown Up by : Jami Attenberg

Download or read book All Grown Up written by Jami Attenberg and published by HarperCollins. This book was released on 2017-03-07 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: A national bestseller from the New York Times best-selling author of The Middlesteins, All Grown Up is a wickedly funny novel about a thirty-nine-year-old single, childfree woman who defies convention as she seeks connection. Who is Andrea Bern? When her therapist asks the question, Andrea knows the right things to say: she’s a designer, a friend, a daughter, a sister. But it’s what she leaves unsaid—she’s alone, a drinker, a former artist, a shrieker in bed, captain of the sinking ship that is her flesh—that feels the most true. Everyone around her seems to have an entirely different idea of what it means to be an adult: her best friend, Indigo, is getting married; her brother—who miraculously seems unscathed by their shared tumultuous childhood—and sister-in-law are having a hoped-for baby; and her friend Matthew continues to wholly devote himself to making dark paintings at the cost of being flat broke. But when Andrea’s niece finally arrives, born with a heartbreaking ailment, the Bern family is forced to reexamine what really matters. Will this drive them together or tear them apart? Told in gut-wrenchingly honest, mordantly comic vignettes, All Grown Up is a breathtaking display of Jami Attenberg’s power as a storyteller, a whip-smart examination of one woman’s life, lived entirely on her own terms.

How to Be a Grown-Up

Author : Emma McLaughlin
Publisher : Simon and Schuster
ISBN 13 : 1451643454
Total Pages : 256 pages
Book Rating : 4.4/5 (516 download)

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Book Synopsis How to Be a Grown-Up by : Emma McLaughlin

Download or read book How to Be a Grown-Up written by Emma McLaughlin and published by Simon and Schuster. This book was released on 2015-07-28 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: A novel "about a forty-something wife and mother thrust back into the workforce, where she finds herself at the mercy of a #bosshalfherage"--

The Lean Startup

Author : Eric Ries
Publisher : Crown Currency
ISBN 13 : 0307887898
Total Pages : 337 pages
Book Rating : 4.3/5 (78 download)

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Book Synopsis The Lean Startup by : Eric Ries

Download or read book The Lean Startup written by Eric Ries and published by Crown Currency. This book was released on 2011-09-13 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

Manage Your Money Like a F*cking Grown-Up

Author : Sam Beckbessinger
Publisher : Robinson
ISBN 13 : 1472143434
Total Pages : 256 pages
Book Rating : 4.4/5 (721 download)

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Book Synopsis Manage Your Money Like a F*cking Grown-Up by : Sam Beckbessinger

Download or read book Manage Your Money Like a F*cking Grown-Up written by Sam Beckbessinger and published by Robinson. This book was released on 2019-04-18 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: You're going to earn plenty of money over your lifetime. Are you going to waste it on stupid crap that doesn't make you happy, or let it buy your freedom and your most audacious dreams? We never get an instruction manual about how money works. Most of what we learn about money comes from advertising or from other people who know as little as we do. No wonder we make such basic mistakes. No wonder we feel disempowered and scared. No wonder so many of us just decide to stick our heads in the damn sand and never deal with it. In Manage Your Money Like a F*cking Grown Up, Sam Beckbessinger tells it to you straight: how to take control of your money to take control of your life. In this clear and engaging basic guide to managing your finances, you will learn: - How to trick your dumb brain into saving more, without giving up fun - How to make a bona fide grown-up budget - Why you need to forget what you've learned about credit - How to negotiate a raise - Why buying a house (probably) won't make you rich - The one super-simple investment you need With helpful exercises, informative illustrations (also: kittens) and straightforward advice, this book doesn't shy away from the psychology of money, and is empowering, humorous and helpful. The book you wish you'd had at 25, but is never too late to read.

The Startup of You (Revised and Updated)

Author : Reid Hoffman
Publisher : Crown Currency
ISBN 13 : 0307888924
Total Pages : 274 pages
Book Rating : 4.3/5 (78 download)

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Book Synopsis The Startup of You (Revised and Updated) by : Reid Hoffman

Download or read book The Startup of You (Revised and Updated) written by Reid Hoffman and published by Crown Currency. This book was released on 2012-02-14 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: The groundbreaking #1 New York Times bestseller that taught a generation how to transform their careers—now in a revised and updated edition “A profound book about self-determination and self-realization.”—Senator Cory Booker “The Startup of You is crammed with insights and strategies to help each of us create the work life we want.”—Gretchen Rubin, author of The Happiness Project In this invaluable book, LinkedIn co-founder Reid Hoffman and venture capitalist Ben Casnocha show how to accelerate your career in today’s competitive world. The key is to manage your career as if it were a startup business: a living, breathing, growing startup of you. Why? Startups—and the entrepreneurs who run them—are nimble. They invest in themselves. They build their professional networks. They take intelligent risks. They make uncertainty and volatility work to their advantage. These are the very same skills professionals need to get ahead today. This book isn’t about cover letters or résumés. Instead, you will learn the best practices of the most successful startups and how to apply these entrepreneurial strategies to your career. Whether you work for a giant multinational corporation, stitch together multiple gigs in a portfolio career, or are launching your own venture, you need to know how to • adapt your career plans as pandemics rage and technologies upend industries • develop a competitive advantage so that you stand out from others at work • strengthen your professional network by building powerful alliances and maintaining a diverse mix of relationships • engineer serendipity that produces life-changing career opportunities • take proactive risks to become more resilient to industry tsunamis • tap your network for information and intelligence that help you make smarter decisions The career landscape has changed dramatically in the decade since Hoffman and Casnocha first published this guide. In an urgent update to the frameworks that have helped hundreds of thousands of people transform their careers, this new edition of The Startup of You will teach you how to achieve your boldest professional ambitions.

Traction

Author : Justin Mares
Publisher : S Curve Publishing
ISBN 13 : 0976339609
Total Pages : 247 pages
Book Rating : 4.9/5 (763 download)

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Book Synopsis Traction by : Justin Mares

Download or read book Traction written by Justin Mares and published by S Curve Publishing. This book was released on 2014-08-26 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most startups end in failure. Almost every failed startup has a product. What failed startups don't have are enough customers. Traction Book changes that. We provide startup founders and employees with the framework successful companies use to get traction. It helps you determine which marketing channel will be your key to growth. "If you can get even a single distribution channel to work, you have a great business." -- Peter Thiel, billionare PayPal founder The number one traction mistake founders and employees make is not dedicating as much time to traction as they do to developing a product. This shortsighted approach has startups trying random tactics -- some ads, a blog post or two -- in an unstructured way that will likely fail. We developed our traction framework called Bullseye with the help of the founders behind several of the biggest companies and organizations in the world like Jimmy Wales (Wikipedia), Alexis Ohanian (Reddit), Paul English (Kayak.com), Alex Pachikov (Evernote) and more. We interviewed over forty successful founders and researched countless more traction stories -- pulling out the repeatable tactics and strategies they used to get traction. "Many entrepreneurs who build great products simply don't have a good distribution strategy." -- Mark Andreessen, venture capitalist Traction will show you how some of the biggest internet companies have grown, and give you the same tools and framework to get traction.

Adulting

Author : Kelly Williams Brown
Publisher : HarperCollins Australia
ISBN 13 : 146070083X
Total Pages : 344 pages
Book Rating : 4.4/5 (67 download)

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Book Synopsis Adulting by : Kelly Williams Brown

Download or read book Adulting written by Kelly Williams Brown and published by HarperCollins Australia. This book was released on 2013-06-01 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Adult' isn't a noun; it's a verb. Just because you don't feel like an adult doesn't mean you can't act like one. And it all begins with this funny, wise, and useful book. Based on Kelly Williams Brown's popular blog, ADULtING makes the scary, confusing 'real world' approachable, manageable - and even conquerable. this guide will help you to navigate the stormy Sea of Adulthood so that you may find safe harbour in Not Running Out of toilet Paper Bay, and along the way you will learn: What to check when renting a new apartment - not just the nearby bars, but the taps and stove, among other things. How to avoid hooking up with anyone in your office - imagine your co-workers having plastic, featureless doll crotches. It helps. When a busy person can find time to learn about the world - it involves the intersection between public radio and hair-straightening.

Start-Ups, Pivots and Pop-Ups

Author : Richard Hall
Publisher : Kogan Page Publishers
ISBN 13 : 0749497459
Total Pages : 257 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Start-Ups, Pivots and Pop-Ups by : Richard Hall

Download or read book Start-Ups, Pivots and Pop-Ups written by Richard Hall and published by Kogan Page Publishers. This book was released on 2019-10-03 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: FINALIST: Business Book Awards 2020 - Start-Up Inspiration Category Start-Ups, Pivots and Pop-Ups is a must read for anyone with a business idea and the desire to be successful. It gives the reader the skills and knowledge to survive in today's innovation and entrepreneurial-focused world. This book is about starting a business. It's about putting your toe in the entrepreneurial water - perhaps through doing a short term business gig or a pop-up business - and then seeing what happens. It shows you how to listen to the customer and work out why failures may happen, and when they do, you'll learn how to deal with them and create a new business that is robust and ready to grow. Start-Ups, Pivots and Pop-Ups shows you the best ways of starting, testing and growing a business. It shares the stories, experience and insights of those who've done it, and explains how to innovate, trial, refine and succeed. Even if your business idea struggles, you'll find out how to learn so much that you'll pivot your business, try again and then win big time. You'll learn from a range of organizations including Blue Cow Vodka, Sandows Cold Filtered Coffee, Monty's Bakehouse and Lagom Kitchenware.

From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans

Author : Jon Picoult
Publisher : McGraw Hill Professional
ISBN 13 : 1264258798
Total Pages : 289 pages
Book Rating : 4.2/5 (642 download)

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Book Synopsis From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans by : Jon Picoult

Download or read book From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans written by Jon Picoult and published by McGraw Hill Professional. This book was released on 2021-10-12 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you’re aspiring to satisfy your customers, then you’re aspiring to mediocrity. That’s the fascinating premise of From Impressed to Obsessed, a book that will fundamentally change how you think about creating a successful, beloved business. Acclaimed customer experience expert Jon Picoult explains why building customer loyalty requires leaving indelible positive impressions on everyone you work with—not just shaping their experiences, but also shaping their memories. Picoult explores the cognitive science behind great customer experiences, pinpointing the breakthrough, psychology-based strategies that both industry leaders (like Apple, Disney, and Southwest Airlines) as well as fast-growing startups (like BILT and Framebridge) use to shape people’s perceptions and sculpt unforgettable impressions—thereby turning more sales prospects into customers, and more customers into obsessed brand ambassadors. Packed with intriguing case studies, engaging stories, and eye-opening research, the book details these proven principles and illustrates how they can be applied to almost any type of business or customer. Examples include cases that show how to: • Create Peaks & Avoid Valleys—leverage the science of memory to etch positive impressions in people’s minds, by creating greater experiential peaks and fewer experiential valleys. • Give the Perception of Control—the almost magical power of giving customers a sense of agency, via choice and expectation-setting, causing them to feel better about the experience a business is already delivering. • Make It Effortless—make interactions easy for customers, not just from a physical perspective, but also a cognitive one, to satisfy today’s demand for simplicity and convenience. • Stir Emotion—harness the power of emotion as a memory cue, by infusing customer experiences with emotional resonance, highlighting positive feelings while stemming negative ones. No matter what kind of constituency you serve—customers or colleagues, individuals or institutions, employees or employment candidates—this book will help you do it with distinction. Picoult’s message is particularly relevant for managers, as he shows the parallels between how great companies cultivate engagement with customers, and how great leaders accomplish the same with their workforce. From Impressed to Obsessed reveals the what, the why, and—most importantly—the how behind great customer experiences. Filled with actionable insights, the book provides an invaluable roadmap for becoming the company that everyone wants to do business with, the employer everyone wants to work for, and the leader everyone wants to follow.