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From Silos To Synergy
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Book Synopsis Strategic Market Management by : David A. Aaker
Download or read book Strategic Market Management written by David A. Aaker and published by John Wiley & Sons. This book was released on 2010 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Suitable for all business students studying strategy and marketing courses in the UK and in Europe, this text also looks at important issues such as the financial aspects of marketing.
Book Synopsis Smashing Silos and Creating Synergy by : Judy VanHemert Hunt
Download or read book Smashing Silos and Creating Synergy written by Judy VanHemert Hunt and published by . This book was released on 2014 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: I want to tell you a story--one that needs to be told, not because we need another tale, but because we need to know that positive change is possible, and that there is still such a thing as hope. But, mostly, because we need to be reminded that as God's co-creators, we still have the ability to break down the most ingrained barriers by allowing ourselves to be transformed. As with most tales, this one has been years in the making. It features a deeply committed but distinctly isolated and departmentally driven group of people who, in response to the congregation's rapid growth, were driven by an expectation of high energy, proficiency, and creativity. Thus, the more each ministry pulled together to satisfy its own requirements, the more departmental isolation became the norm. With each mounting conflict, it became clear that we could no longer operate in the same siloed mode. This project, then, was designed to foster communication and a re-assembling of those various parts of Christ's body so that our unity might offer a biblical model and reenergize all aspects of ministry. The leading characters in this transformation became intentional conversation and play. While none of us knew what lay ahead, seventeen brave souls embarked on that four-month journey, during which our gatherings included both fun and time to talk. Quickly an atmosphere of familiarity and open hospitality formed as a distinct willingness to play emerged. Facades were easily abandoned as well-chosen games served as an impetus for talking, laughing, sharing, and self-revelation. Magically, these exercises became segues into conversations that facilitated the identification of opportunities and defining of collaborative creations. A significant turning point emerged when the group requested more--more participants, more opportunities to gather with others, and more intentional times for collaboration. Will we live happily ever after? That reality remains to be seen. However, there are important signs that we are at least on our way to living in synergy, rather than in silos.
Download or read book Spanning Silos written by David A. Aaker and published by Harvard Business Press. This book was released on 2008-10-21 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Powerful product, country, and functional silos are jeopardizing companies' marketing efforts. Because of silos, firms misallocate resources, send inconsistent messages to the marketplace, and fail to leverage scale economies and successes--all of which can threaten a company's survival. As David Aaker shows in Spanning Silos, the unfettered decentralization that produces silos is no longer feasible in today's marketplace. It's up to chief marketing officers to break down silo walls to foster cooperation and synergy. This isn't easy: silo teams guard their autonomy vigorously. As proof of their power, consider the fact that the average CMO tenure is just twenty-three months. How to proceed? Drawing on interviews with CMOs, Aaker explains how to: Strength your credibility with silo teams and your CEO Use cross-functional teams and other strategic linking devices Foster communication across silos Select the right CMO role-- from facilitator to strategic captain Develop common planning processes Adapt your brand strategy to silo units Allocate marketing dollars strategically across silos Develop silo-spanning marketing programs In this age of dynamic markets, new media, and globalization, getting the different parts of your organization to collaborate is more critical--and more difficult--than ever. This book gives you the road map you need to accomplish that feat.
Book Synopsis From Silos to Systems by : Sally B. Kilgore
Download or read book From Silos to Systems written by Sally B. Kilgore and published by Corwin Press. This book was released on 2010-11-16 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transform your school’s culture from the inside out You're stunned by the increase in student absenteeism this year and wish you had the luxury of investigating all of the possible causes. From Silos to Systems provides specific application steps for engaging all staff in a systematic approach to dealing with the various causes of schoolwide problems. School leaders who have used this approach find numerous benefits: Teachers have a way for their voices to be heard Principals spend less time integrating all the concerns of various advisory groups Educators realize more dramatic results from their efforts
Author :Chief Editor- Biplab Auddya, Editor- Betsy Manuel, Dr. Manuj Awasthi, Dr. Subhash Jagannath Deshmukh, V Geetha, Pushpanjali S, Dr. Kinjal Bhatia Publisher :The Hill Publication ISBN 13 :8197194734 Total Pages :67 pages Book Rating :4.1/5 (971 download)
Book Synopsis Multidisciplinary Approach in Research Area (Volume-10) by : Chief Editor- Biplab Auddya, Editor- Betsy Manuel, Dr. Manuj Awasthi, Dr. Subhash Jagannath Deshmukh, V Geetha, Pushpanjali S, Dr. Kinjal Bhatia
Download or read book Multidisciplinary Approach in Research Area (Volume-10) written by Chief Editor- Biplab Auddya, Editor- Betsy Manuel, Dr. Manuj Awasthi, Dr. Subhash Jagannath Deshmukh, V Geetha, Pushpanjali S, Dr. Kinjal Bhatia and published by The Hill Publication. This book was released on 2024-05-09 with total page 67 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Routledge Companion to Marketing Research by : Len Tiu Wright
Download or read book The Routledge Companion to Marketing Research written by Len Tiu Wright and published by Routledge. This book was released on 2021-06-27 with total page 623 pages. Available in PDF, EPUB and Kindle. Book excerpt: This single-volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice. Including original contributions and case studies from leading global specialists, this handbook covers many pioneering methods, such as: Methods for the analysis of user- and customer-generated data, including opinion mining and sentiment analysis Big data Neuroscientific techniques and physiological measures Voice prints Human–computer interaction Emerging approaches such as shadowing, netnographies and ethnographies Transcending the old divisions between qualitative and quantitative research methods, this book is an essential tool for market researchers in academia and practice.
Book Synopsis Advances in Advertising Research (Vol. IV) by : Sara Rosengren
Download or read book Advances in Advertising Research (Vol. IV) written by Sara Rosengren and published by Springer Science & Business Media. This book was released on 2013-05-30 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme “The changing roles of advertising”. The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network.
Book Synopsis Collaborative Ethnography in Business Environments by : Maryann McCabe
Download or read book Collaborative Ethnography in Business Environments written by Maryann McCabe and published by Taylor & Francis. This book was released on 2016-11-25 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a global and rapidly changing commercial environment, businesses increasingly use collaborative ethnographic research to understand what motivates their employees and what their customers value. In this volume, anthropologists, marketing professionals, computer scientists and others examine issues, challenges, and successes of ethnographic cooperation in the corporate world. The book argues that constant shifts in the global marketplace require increasing multidisciplinary and multicultural teamwork in consumer research and organizational culture; addresses the need of corporate ethnographers to be adept at reading and translating the social constructions of knowledge and power, in order to contribute to the team process of engaging research participants, clients and stakeholders; reveals the essentially dynamic process of collaborative ethnography; shows how multifunctional teams design and carry out research, communicate findings and implications for organizational objectives, and craft strategies to achieve those objectives to increase the vibrancy of economies, markets and employment rates worldwide.
Book Synopsis Multi-Platform Advertising Strategies in the Global Marketplace by : Yang, Kenneth C. C.
Download or read book Multi-Platform Advertising Strategies in the Global Marketplace written by Yang, Kenneth C. C. and published by IGI Global. This book was released on 2017-12-01 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s multi-platform ecosystem, marketers rely on advertisements that can be accessed across multiple digital platforms to enhance audience engagement and outreach. Advertisers are exploring the global impacts of social and mobile media as part of this integrated approach. Multi-Platform Advertising Strategies in the Global Marketplace examines the international diffusion of multi-platform advertising communication practices in an increasingly globalized economy. Featuring coverage on relevant areas including cross-media, digital marketing, and consumer behavior, this extensive publication is suitable for researchers, marketers, advertisers, and business professionals interested in the global impacts of multi-platform media on the advertising industry.
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :179989021X Total Pages :1865 pages Book Rating :4.7/5 (998 download)
Book Synopsis Research Anthology on Strategies for Using Social Media as a Service and Tool in Business by : Management Association, Information Resources
Download or read book Research Anthology on Strategies for Using Social Media as a Service and Tool in Business written by Management Association, Information Resources and published by IGI Global. This book was released on 2021-05-28 with total page 1865 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, businesses have adopted social media tactics to interact with consumers, conduct business, and remain competitive. Social technologies have reached a vital point in the business world, being essential in strategic decision-making processes, building relationships with consumers, marketing and branding efforts, and other important areas. While social media continues to gain importance in modern society, it is essential to determine how it functions in contemporary business. The Research Anthology on Strategies for Using Social Media as a Service and Tool in Business provides updated information on how businesses are strategically using social media and explores the role of social media in keeping businesses competitive in the global economy. The chapters will discuss how social tools work, what services businesses are utilizing, both the benefits and challenges to how social media is changing the modern business atmosphere, and more. This book is essential for researchers, instructors, social media managers, business managers, students, executives, practitioners, industry professionals, social media analysts, and all audiences interested in how social media is being used in modern businesses as both a service and integral tool.
Book Synopsis Marketing Communications by : Chris Fill
Download or read book Marketing Communications written by Chris Fill and published by Pearson UK. This book was released on 2019 with total page 1019 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical insight into how brands engage audiences, Fill and Turnbull continues to be the definitive marketing communications text for undergraduate and postgraduate students in marketing and related fields. The eighth edition, which contains two new chapters, reflects the changing and disruptive world of marketing communications. Throughout the text the impact of digital media and its ability to influence audience, client, and agency experiences, is considered. Each chapter has been extensively revised, with new examples, the latest theoretical insights, and suggested reading materials. Each of the 22 chapters also has a new case study, drawn from brands and agencies from around the world. Marketing Communications is recognised as the authoritative text for professional courses such as The Chartered Institute of Marketing, and is supported by the Institute of Practitioners in Advertising.
Book Synopsis A Leader’s Guide to Designing High Performing Quality Management Systems by : Casey J. Bedgood
Download or read book A Leader’s Guide to Designing High Performing Quality Management Systems written by Casey J. Bedgood and published by CRC Press. This book was released on 2024-06-13 with total page 103 pages. Available in PDF, EPUB and Kindle. Book excerpt: The genesis of this book is over two decades of experience working with leaders who struggle with the concept of Quality Management System (QMS). Often, leaders fail to understand this concept, implement ineffective QMS models and subsequently are disrupted from their roles. More important and even more impactful are the consequences a poorly designed and executed QMS model has on organizational stakeholders including customers. The purpose of this book is to provide a simple leadership quick guide for designing high-performing Quality Management System models. This guide will focus on Quality Management System assessment, structure, process and achieving outcomes through practical real-world tools, templates, and models. The test of any model is its outcomes. This book will provide decades of insight so leaders ensure their QMS model Solves Problems, Achieves Outcomes, Sustains Wins, and Transforms Organizational Outcomes in High-Risk Environments. The intended audience for this book includes but is not limited to: top executives, governance members, leaders of any rank, thought leaders, strategists, students, performance improvement leaders, change agents, teachers, and anyone interested in quality, improvement, strategy, and leadership. Regardless of role, organization type, or industry, quality matters and is a focal point for customers. Thus, those leading the charge for excellence in this arena must have a good structure, process, and measurable outcomes sustained over time. So, why is this topic important? In today’s world, change is the new normal and only constant. In many industries, such as healthcare for example, the foundations of the industries themselves are shaking greater than at any other time in history. As change grows, so does the associated risk and disruption. How will leaders and their organizations succeed in high-risk environments without a good foundation? The short answer is they won’t. The starting point for success is the Quality Management System. By reading this book, readers will learn: How to construct a well-defined Quality Management System (QMS) How to identify and counter common misperceptions of QMS Techniques to engage other leaders in crucial conversations related to QMS gaps, illusions of success, perceived and real shortcomings, and measures of success How to conduct a basic and advanced assessment of Quality Management System models to determine what is working, what is not working, and high-risk areas to improve The required structural elements of high-performing QMS models A wholistic approach to the QMS process What measures constitute QMS success
Book Synopsis Synergy, Healing, and Empowerment by : Richard Katz
Download or read book Synergy, Healing, and Empowerment written by Richard Katz and published by Brush Education. This book was released on 2012 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guided by the concept of synergy, this groundbreaking collection explores alternatives in the areas of counseling, education, and community health and development. Synergy refers to the process of two or more things coming together to create a new, greater, and often-unexpected whole. When synergy exists, formerly scarce resources can expand and become renewable and accessible to all. Drawing upon the diverse cultural experiences of Aboriginal groups in North America and around the world, these compelling narratives provide practical insights into the emergence of synergy and obstacles to its existence. Synergy, Healing and Empowerment offers invaluable guidance in the pursuit of a just and equitable society.
Book Synopsis From Silos to Synergy by : Srishti Gupta
Download or read book From Silos to Synergy written by Srishti Gupta and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world's water resources are in crisis due to human activities and global warming. Countdown to `Day Zero' in Cape Town, South Africa, lead contamination in Flint, Michigan, and groundwater loss in northern India are some vivid examples of recent water crisis around the world. In the last few decades, citizen-based approaches to ensure adequate local supplies of good quality water have become a popular way of monitoring and ensuring water quality. Greater citizen-based volunteer activity in local water systems is associated with better water quality. Citizen-based monitoring activities are termed as citizen science, where citizens of a community participate in scientific endeavors in various capacities. However, citizen science projects leaders and volunteers often face common challenges such as lack of appropriate technical infrastructure for data management, insufficient protocols to ensure data quality control and assurance, and limited opportunities for community engagement and visibility. These challenges lead to citizen science data and work becoming undervalued and under-leveraged by the government and decision-makers. Innovations addressing these socio-technical challenges can be shared among various citizen science groups through peer-to-peer collaboration. However, water quality primarily presents a regional concern for citizen science groups, leading them to operate in isolation and redundantly reinvent solutions to address these shared challenges. Encouraging distributed or peer-to-peer collaboration between different citizen groups holds the potential to streamline citizen science activities, preventing unnecessary expenditure of resources and time on issues that can otherwise be efficiently resolved through information and resource exchange. This dissertation aims to facilitate collaboration among distributed citizen science water-monitoring groups. My goal is to design an online community for these groups, fostering knowledge sharing, providing infrastructure support, and elevating the visibility of their activities. This networked community promotes inclusivity in science by facilitating learning, knowledge exchange, and collective problem-solving among citizen science groups, ultimately amplifying their impact and visibility. Towards this vision, I used a sustainable human-centered design approach that places communities and their water resources at the center of the design endeavor. I structured my research roadmap into three developmental stages: initiating with an exploratory analysis of current practices, followed by an exploration of the design space, and culminating in the development and evaluation of a collaborative system. In the initial stage, I conducted exploratory research to understand citizens' motivations for participating in scientific endeavors and their approaches to monitoring and safeguarding local water resources. Subsequently, participatory design hackathons were organized to explore practices, challenges, and propose design recommendations. In the second stage, I analyzed the design landscape of citizen-based water quality monitoring applications, informing the development of a comprehensive citizen science data platform aligned with the goals and requirements identified in the first stage. Finally, I focused on designing and evaluating collaboration systems to assess the feasibility of such platforms, deriving design implications and directions for facilitating effective distributed collaboration. This was achieved by investigating whether a platform supporting social networking and distributed collaboration could effectively address the requirements and goals outlined in the initial two stages. A user study of a community watershed social networking application was conducted for this purpose. Based on the findings, collaboration with key citizen science stakeholders led to the design and development support of the final collaboration system, the "Water Data Collaborative," a platform connecting distributed citizen science groups. Participatory design sessions were conducted to assess its design and elicit recommendations for enhancing the Water Data Collaborative. This dissertation is situated within the multifaceted context of sustainable HCI and CSCW, highlighting citizen science as a pivotal component of both areas of research. It integrates the interdisciplinary realms of sustainable HCI, CSCW, citizen science, and community informatics to offer a fresh perspective on empowering communities to embrace data-driven practices, mutual learning, and the preservation of local water and environmental resources.
Book Synopsis The Synergy Solution by : Mark Sirower
Download or read book The Synergy Solution written by Mark Sirower and published by Harvard Business Press. This book was released on 2022-03-15 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new M&A bible. Few actions can change the value of a company—and its competitive future—as quickly and dramatically as an acquisition. Yet most companies fail to create shareholder value from these deals, and in many cases they destroy it. It doesn't have to be this way. In The Synergy Solution, Deloitte's Mark Sirower and Jeff Weirens show acquirers how to develop and execute an M&A strategy—end to end—that not only avoids the pitfalls that so many companies fall into but also creates real, long-term shareholder value. This strategy includes how to: Become a prepared "always on" acquirer Test the investment thesis and DCF valuation of a deal Plan for a successful Announcement Day, and properly communicate synergy promises to investors and other stakeholders Realize those promised synergies through integration planning and post-close execution Manage change and build a new, combined organization Sirower and Weirens provide invaluable background to those considering M&A, laying out the issues they have to consider, how to analyze them, and how to plan and execute the deal effectively. They also show those who have already started the process of M&A how to maximize their chances of success. There's an art and a science to getting mergers and acquisitions right, and this powerful book provides the insights and strategies acquirers need to find success at every stage of an often complex and perilous process.
Download or read book Tipping Point written by Helen Ramscar and published by Bloomsbury Publishing. This book was released on 2019-11-28 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Britain is facing big security challenges in the 2020s. The decade to come will not be as favourable as the two past decades. For a country as 'globalised' as Britain, security challenges cover a wide spectrum - from terrorism, international crime and cyber attack through to the prospects of war in its own continent or even, again, for its own survival. Brexit has entered these equations and turned them into a political tipping point, from which there is no hiding and no turning back. Tipping Point looks at the immediate and long-term security challenges Britain faces - from security and foreign policy to the crisis of liberal democracy - as well as Britain's security capabilities.
Book Synopsis A United Nations Renaissance by : John E. Trent
Download or read book A United Nations Renaissance written by John E. Trent and published by Verlag Barbara Budrich. This book was released on 2017-12-04 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: This short introduction to the United Nations analyzes the organization as itis today, and how it can be transformed to respond to its critics. Combiningessential information about its history and workings with practical proposalsof how it can be strengthened, Trent and Schnurr examine what needs to bedone, and also how we can actually move toward the required reforms. Thisbook is written for a new generation of change-makers — a generation seekingbetter institutions that reflect the realities of the 21st century and that can actcollectively in the interest of all.
