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From Private Collection To Corporate Identity
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Book Synopsis Building Corporate Identity, Image and Reputation in the Digital Era by : T C Melewar
Download or read book Building Corporate Identity, Image and Reputation in the Digital Era written by T C Melewar and published by Taylor & Francis. This book was released on 2021-07-29 with total page 573 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brands – corporate, products, service – today are collectively defined by their customers, deriving from personal experiences and word of mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation. Recognising the complexity and plurality at the heart of the corporate branding discipline, this book fills a gap in the literature by posing a number of original research questions on the intrinsic nature of corporate branding ideas from corporate (external) and organisation (internal) identity perspectives as they relate to brand management, corporate reputation, marketing communications, social media, smart technology, experiential and sensory marketing. It incorporates current thinking and developments by both multidisciplinary academics and practitioners, combining a comprehensive theoretical foundation with practical insights. The text will serve as an important resource for the marketing, identity and brand practitioners requiring more than anecdotal evidence on the structure and operation of stakeholders communication in different geographical areas. It determines current practices and researches in diverse areas, regions and commercial and non-commercial sectors across the world. The book provides scholars, researchers and postgraduate students in business and marketing with a comprehensive treatment of the nature of relationships between companies, brands and stakeholders in different areas and regions of the world.
Book Synopsis From Private Collection to Corporate Identity by :
Download or read book From Private Collection to Corporate Identity written by and published by . This book was released on 1992 with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Corporate Art Collections by : Charlotte Appleyard
Download or read book Corporate Art Collections written by Charlotte Appleyard and published by Ashgate Publishing, Ltd.. This book was released on 2012 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume offers a guide to corporate collecting, examining its history, nature and importance, and the different reasons for starting and maintaining corporate collections.
Book Synopsis Art Collections, Private and Public: A Comparative Legal Study by : Elina Moustaira
Download or read book Art Collections, Private and Public: A Comparative Legal Study written by Elina Moustaira and published by Springer. This book was released on 2015-02-13 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a comparative legal study of the private and public art collections in various states of the world, covering the most important issues that usually arise and focusing on the differences and the similarities of the national laws in the treatment of those issues.
Book Synopsis Back to the Drawing Board by : Jennifer Quick
Download or read book Back to the Drawing Board written by Jennifer Quick and published by Yale University Press. This book was released on 2022-01-01 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book to consider the importance of commercial art and design for Ed Ruscha's work Ed Ruscha (b. 1937) emerged onto the Los Angeles art scene with paintings that incorporated consumer products, such as Spam and SunMaid raisins. In this revelatory book, Jennifer Quick looks at Ruscha's work through the tools, techniques, and habits of mind of commercial art and design, showing how his training and early work as a commercial artist helped him become an incisive commentator on the presence and role of design in the modern world. The book explores how Ruscha mobilized commercial design techniques of scale, paste-up layout, and perspective as he developed his singular artistic style. Beginning with his formative design education and focusing on the first decade of his career, Quick analyzes previously unseen works from the Ruscha archives alongside his celebrated paintings, prints, and books, demonstrating how Ruscha's engagement with commercial art has been foundational to his practice. Through this insightful lens, Quick affirms Ruscha as a powerful and witty observer of the vast network of imagery that permeates visual culture and offers new perspectives on Pop and conceptual art.
Book Synopsis From Private Collection to Corporate Identity by :
Download or read book From Private Collection to Corporate Identity written by and published by . This book was released on 1992 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Image of Celestina by : Enrique Fernández
Download or read book The Image of Celestina written by Enrique Fernández and published by University of Toronto Press. This book was released on 2024-01-31 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: La Celestina, a Spanish literary masterpiece second only in importance to Don Quixote in Spanish literature, has been shaped by the inclusion of images from its very first edition in 1499. The subsequent five centuries were punctuated by many illustrated editions; imaginary portraits of the eponymous procuress Celestina by painters such as Murillo, Goya, and Picasso; and, more recently, screen and stage adaptations. Celestina became the prototype from which later representations of procuresses and bawds derived. The Image of Celestina sheds light on the visual culture that developed around La Celestina, including paintings, illustrations, and advertisements. Enrique Fernández examines La Celestina as a mixed-media text, incorporating methods from disciplines such as art history and women’s and cinema studies, and considers a variety of images including promotional posters, lobby pictures, and playbills of theatrical and cinematic adaptations of the book. Using a visual studies approach, The Image of Celestina ultimately illuminates the culture of Celestina, a mythical figure, who surpasses the literary text in which she originated.
Book Synopsis My Private Collection by : Nick Ligidakis
Download or read book My Private Collection written by Nick Ligidakis and published by Inkwell Productions. This book was released on 2000-06 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nikos' limited first edition print of his extraordinary dessert cookbook is an essential book to add to your collection. All of Nikos' celebrated dessert recipes to date are in this book.
Download or read book Corporate Design written by and published by . This book was released on 1983 with total page 726 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Creating Corporate Reputations : Identity, Image and Performance by : Grahame Dowling
Download or read book Creating Corporate Reputations : Identity, Image and Performance written by Grahame Dowling and published by OUP Oxford. This book was released on 2000-12-07 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent research in business strategy suggests that corporate reputations are a valuable strategic asset for every company. Good reputations have been shown to help firms attain and sustain superior financial performance in their industry. This book outlines how high-status companies become corporate super brands, and it present managers with a framework to proactively enhance their corporation's desired reputation. While many books concentrate on advertising or corporate identity as the primary tools for reputation enhancement, this book provides a more expansive and realistic picture of what it takes to build a corporate super brand. One of its key contributions is that it emphasizes the roles of customer value and organizational culture in the reputation-building process and exposes the limitations of corporate advertising, sponsorships, and minor corporate identity change. Drawing on more than fifteen years of academic research, executive seminars, and consulting experience, Grahame Dowling suggests ways to improve the corporate reputations that different groups of stakeholders hold of your company. He also describes how to avoid many of the traps that catch unwary managers who try to improve their company's desired reputation.
Book Synopsis Luxury Brand and Art Collaborations by : Federica Carlotto
Download or read book Luxury Brand and Art Collaborations written by Federica Carlotto and published by Taylor & Francis. This book was released on 2024-04-11 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past decades, collaborative initiatives between luxury brands and the art world have been increasing in number and relevance. At first treated as a mere trend or as a marketing stunt, in time luxury-art collaborations have come to be acknowledged as one of the most effective ways luxury brands and artists can position themselves in today’s market, engaging with their clients and audiences. This book sheds light on the socio-cultural valence of luxury-art collaborations. The book explores luxury-art collaborations in the context of postmodern consumption, i.e. as a phenomenon deeply rooted in and emerging from the ways postmodern individuals value and consume objects, contents and ideas. More specifically, the book covers: how collaborations reflect the postmodern condition and liquid consumption practices (hybrid, temporary, hyperreal); the impact of luxury-art collaborations on the evolution of luxury stores and museums, and the emergence of hybrid spaces (art fairs, nomadic exhibitions, pop-up stores) – the temporal features of luxury-art collaborations (shortlived duration and fast-paced tempo) – how luxury-art collaborations reshuffle traditional status dynamics while drawing new boundaries of social distinction based on experience and access – why luxury brands and creatives are redefining their conventional identities, morphing into cultural entities and bricoleurs. The book appeals to a wide range of readers, from academics and students in art business, luxury studies, consumption behaviour, to professionals in the luxury industry and the art world. The book is also relevant to an international readership of non-specialists interested in current social and cultural matters.
Book Synopsis History of Modern Design Third Edition by : David Raizman
Download or read book History of Modern Design Third Edition written by David Raizman and published by Laurence King Publishing. This book was released on 2023-08-31 with total page 975 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unparalleled and wide-ranging book surveys the history of applied arts and industrial design from the eighteenth century to the present day, exploring the dynamic relationship between design and manufacturing, and the technological, social and commercial contexts in which this relationship has developed. In this extensively revised and expanded third edition, David Raizman addresses international questions more fully with the addition of six Global Inspiration sections that examine the contributions of non-Western traditions, rendering the very notion of a 'national' design debatable. The text also pays closer attention to issues of gender, race, and climate change, and their impact on design. With over 580 illustrations, mostly in colour, History of Modern Design is an inclusive, well-balanced introduction to a field of increasing scholarly and interdisciplinary research, and provides students in design with historical perspectives of their chosen fields of study.
Book Synopsis Graphic Design by : Stephen J. Eskilson
Download or read book Graphic Design written by Stephen J. Eskilson and published by Yale University Press. This book was released on 2019-05-21 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: A classic and indispensable account of graphic design history from the Industrial Revolution to the present Now in its third edition, this acclaimed survey explores the evolution of graphic design from the 19th century to the present day. Following an exploration of design’s prehistory in ancient civilizations through the Industrial Revolution, author Stephen J. Eskilson argues that modern design as we know it grew out of the influence of Victorian-age reformers. He traces the emergence of modernist design styles in the early 20th century, examining the wartime politicization of regional styles. Richly contextualized chapters chronicle the history of the Bauhaus and the rise of the International Style in the 1950s and ’60s, and the postmodern movement of the 1970s and ’80s. Contemporary considerations bring the third edition up to date, with discussions of app design, social media, emojis, big data visualization, and the use of animated graphics in film and television. The contemporary phenomenon of the citizen designer, professionals who address societal issues either through or in addition to their commercial work, is also addressed, highlighting protagonists like Bruce Mau and the Center for Urban Pedagogy. This edition also features 45 additional images, an expanded introduction and epilogue, and revised text throughout. A newly redesigned interior reinforces the fresh contents of this now-classic volume.
Book Synopsis The Marketer's Handbook by : Mark J. Hiltz
Download or read book The Marketer's Handbook written by Mark J. Hiltz and published by Markcheck Publishing. This book was released on 2001 with total page 2717 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Marketer's Handbook: A Checklist Approach is a dream tool for marketing practitioners looking to increase performance. It delivers a powerful wealth of practical marketing information in checklist form. Armed with this resource, you will gain priceless marketing know-how with leading ideas, proven strategies & practical information organized in a quick & easy-to-use reference format. This handbook will help you to focus in on specific areas to ensure that you haven't forgotten anything. The wealth of information contained in each chapter is there to help you think about &consider just what it is that you have to do. The checklists help to identify, remind & prompt, & evolve questions to ask, on ideas, issues & considerations, that need to be acted upon. Checklists trigger thoughts & help to generate new ideas & new ways of doing things. Use the checklists to help you plan marketing programs, undertake research, develop strategies, segment your target market, develop products, setpricing, plan promotional activities & all of the other marketing related functions. The Marketer's Handbook: A Checklist Approach arms you with what you need to win. Free sample checklists are available to look at prior to ordering. ISBN: 0-9685593-3-6, CD-ROM, 2,715 pages, Price: $395.00 plus shipping & applicable taxes. E-mail: [email protected]. Web site: www.markcheck.com. Marcheck Publishing, P.O. Box 56058, Ottawa, DN, Canada KIR 721.
Download or read book The New Yorker written by and published by . This book was released on 1939-08 with total page 860 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Consumer Culture, Branding and Identity in the New Russia by : Graham H.J. Roberts
Download or read book Consumer Culture, Branding and Identity in the New Russia written by Graham H.J. Roberts and published by Routledge. This book was released on 2016-04-14 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: As shopping has been transformed from a chore into a major source of hedonistic pleasure, a specifically Russian consumer culture has begun to emerge that is unlike any other. This book examines the many different facets of consumption in today’s Russia, including retailing, advertising and social networking. Throughout, emphasis is placed on the inherently visual - not to say spectacular - nature both of consumption generally, and of Russian consumer culture in particular. Particular attention is paid to the ways in which brands, both Russian and foreign, construct categories of identity in order to claim legitimacy for themselves. What emerges is a fascinating picture of how consumer culture is being reinvented in Russia today, in a society which has one, nostalgic eye turned towards the past, and the other, utopian eye, set firmly on the future. Borrowing concepts from both marketing and cultural studies, the approach throughout is interdisciplinary, and will be of considerable interest, to researchers, students and practitioners wishing to gain invaluable insights into one of the most lucrative, and exciting, of today’s emerging markets.
Book Synopsis The Architecture and Legacy of British Railway Buildings by : Robert Thornton
Download or read book The Architecture and Legacy of British Railway Buildings written by Robert Thornton and published by The Crowood Press. This book was released on 2020-09-01 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt: Railway buildings have always had a fascinating character all of their own, despite many no longer being in operational railway service. This book tells the story of how these buildings evolved alongside the development of the railway in Great Britain and examines how architects over the years have responded to the operational, social and cultural influences that define their work. Written for those with a keen interest in architecture and the railway, as well as those new to the subject, The Architecture and Legacy of British Railway Buildings provides an unique insight into the production of railway architecture, both in the context of railway management and the significant periods of ownership, and the swings in national mood for railway-based transportation. As well as tracing its history, the authors take time to consider the legacy these buildings have left behind and the impact of heritage on a continually forward-looking industry. Topics covered include: the context of railway architecture today; the history of how it came into existence; the evolution of different railway building types; the unique aspects of railway building design, and finally, the key railway development periods and their architectural influences.
