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Author : Helen North
Publisher :
ISBN 13 :
Total Pages : 296 pages
Book Rating : 4.:/5 (321 download)
Download or read book From Myth to Icon written by Helen North and published by . This book was released on 1979 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jonathan Wells
Publisher : Simon and Schuster
ISBN 13 : 159698533X
Total Pages : 251 pages
Book Rating : 4.5/5 (969 download)
Download or read book Icons of Evolution written by Jonathan Wells and published by Simon and Schuster. This book was released on 2002-01-01 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everything you were taught about evolution is wrong.
Author : David Kunzle
Publisher : University of Washington Press
ISBN 13 : 9780930741594
Total Pages : 0 pages
Book Rating : 4.7/5 (415 download)
Download or read book Che Guevara written by David Kunzle and published by University of Washington Press. This book was released on 1997 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Che Guevara left his imprint on history and on the hearts and minds of artists and writers throughout the world. In this work, art historian David Kunzle traces the man and myth globally in posters and artwork, examining iconization and commercialization, fantasy and fact. Reproductions of rare photographs and artwork appear here for the first time. Contributing author Maruice Zeitlin tells of a midnight meeting with Che in Cuba; Shifra Goldman discusses the defacing and restoration of a mural of Che in Los Angeles during the early 1980s; Fabian Wagmister surveys the international poetric oeuvre inspired by Che; and Christine Petra Sellin takes a critical look at Hollywood's Che! The book includes art depicting Che and his message from Latin American countries as well as Poland, Ireland, Sweden, Vietnam, Italy, The Netherlands, Switzerland, Portugal, Germany, Spain, and the United States.
Author : Michel Villette
Publisher : Cornell University Press
ISBN 13 : 9780801475665
Total Pages : 272 pages
Book Rating : 4.4/5 (756 download)
Download or read book From Predators to Icons written by Michel Villette and published by Cornell University Press. This book was released on 2009 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the popular imagination, the business media, and the schools of business and management that train new generations of entrepreneurs and executives, achieving extraordinary success in business is attributed to far-sighted individuals who have taken bold risks, provided innovative leadership, and introduced new products, services, or ideas superior to those of the competition. Amid the growing skepticism about the means by which vast amounts of wealth are accumulated and its consequences, however, this belief is long overdue for reevaluation. In From Predators to Icons, Michel Villette, a sociologist, and Catherine Vuillermot, a business historian, examine the careers of thirty-two of today's wealthiest global executives--including Warren Buffett, Ingvar Kamprad, Bernard Arnault, Jim Clark, and Richard Branson--in order to challenge the conventional explanations for their extreme success and come to a better understanding of modern business practices. In contrast to the familiar image of the entrepreneur as a visionary with a plan, Villette and Vuillermot instead discover a far less dramatic process of improvised adaptations gradually assembled into a coherent course of conduct. And rather than being risk-takers, those who are most successful in business are risk-minimizers. Huge gains, these case studies reveal, are most reliably obtained in circumstances where the entrepreneur has established careful provisions for risk reduction. As for the view that innovation makes success possible, the authors find that because innovation is an expensive process that takes a long time to produce profits, innovators first of all require capital; success makes innovation possible. The necessary resources, they show, are most often derived from what they provocatively term "predation" ruthlessly taking advantage of imperfections, weaknesses, and vulnerabilities within the market or among competitors. Finally, From Predator to Icon considers the "practical ethics" implemented during the phase in which capital is most rapidly accumulated, as well as the social consequences of these activities. Drawing on interviews with some of their subjects and, crucially, close readings of the authorized biographies and other hagiographic accounts of these figures, which eliminates the bias of malicious interpretations, Villette and Vuillermot provide revelatory insights about the creation and maintenance of business wealth that will be profitably read by both the captains and the critics of contemporary capitalism.
Author : D. B. Holt
Publisher : Harvard Business Press
ISBN 13 : 1422163326
Total Pages : 282 pages
Book Rating : 4.4/5 (221 download)
Download or read book How Brands Become Icons written by D. B. Holt and published by Harvard Business Press. This book was released on 2004-09-15 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with consumers? Based on extensive historical analyses of some of America's most successful iconic brands, including ESPN, Mountain Dew, Volkswagen, Budweiser, and Harley-Davidson, this book presents the first systematic model to explain how brands become icons. Douglas B. Holt shows how iconic brands create "identity myths" that, through powerful symbolism, soothe collective anxieties resulting from acute social change. Holt warns that icons can't be built through conventional branding strategies, which focus on benefits, brand personalities, and emotional relationships. Instead, he calls for a deeper cultural perspective on traditional marketing themes like targeting, positioning, brand equity, and brand loyalty--and outlines a distinctive set of "cultural branding" principles that will radically alter how companies approach everything from marketing strategy to market research to hiring and training managers. Until now, Holt shows, even the most successful iconic brands have emerged more by intuition and serendipity than by design. With How Brands Become Icons, managers can leverage the principles behind some of the most successful brands of the last half-century to build their own iconic brands. Douglas B. Holt is associate professor of Marketing at Harvard Business School.
Author : Alan Olson
Publisher : Boston University Studies in Philosophy and Religion
ISBN 13 : 9780268013493
Total Pages : 202 pages
Book Rating : 4.0/5 (134 download)
Download or read book Myth, Symbol and Reality written by Alan Olson and published by Boston University Studies in Philosophy and Religion. This book was released on 1982-03 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do myths and symbols have anything at all to tell us about reality? Or do they simply deserve to be relegated to the realm of fantastic unreality? The essayists in this volume deploy all the critical tools available in the task of taking myth and symbol seriously. They are not willing to consign the use of the symbolic to the logician or to relinquish the mythical to the comparative anthropologist as something of historical interest only. Instead, they strive for that difficult position that is guided by criticism but is still open to wonder in the face of what myth and symbol offer in terms of enrichment, meaning, and self-transcendence.
Author : Douglas B. Holt
Publisher : Harvard Business Press
ISBN 13 : 1578517745
Total Pages : 282 pages
Book Rating : 4.5/5 (785 download)
Download or read book How Brands Become Icons written by Douglas B. Holt and published by Harvard Business Press. This book was released on 2004 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Iconic brands” (ie: Coca-Cola, Volkswagon, Corona) have social lives and cultural significance that go well beyond product benefits and features This book distills the strategies used to create the world’s most enduring brands into a new approach called “cultural branding". Brand identity is more critical than ever today, as more and more products compete for attention across an ever-increasing array of channels. This book offers marketers and managers an alternative to conventional branding strategies, which often backfire when companies attempt to create identity brands.
Author : Dorothy Norman
Publisher : Anchor
ISBN 13 :
Total Pages : 280 pages
Book Rating : 4.3/5 ( download)
Download or read book The Hero written by Dorothy Norman and published by Anchor. This book was released on 1990 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ernst Cassirer
Publisher :
ISBN 13 : 9780300026665
Total Pages : 304 pages
Book Rating : 4.0/5 (266 download)
Download or read book Symbol, Myth, and Culture written by Ernst Cassirer and published by . This book was released on 1979 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The papers in this volume of Ernst Cassirer's unpublished works give insight into the major issues that engaged Cassirer's interest between 1935 and 1945. The book begins with his inaugural address at the University of Göteborg, Sweden, in the first years of his exile from Hitler's Germany, and ends with a talk to the Columbia Philosophy Club. The note that introduces this piece was written on the day of his death. In his long and productive career, Ernst Cassirer always tried to integrate his works of original philosophy and studies in intellectual history into a general understanding of the nature of myth, culture, and symbol. These essays show that his interest persisted to the end. His piece on Judaism and political myths is perhaps the most dramatic in this collection, as it blends philosophical coolness with his deeply felt outrage at fascism. Best known in this country for The Myth of the State, The Philosophy of Symbolic Forms, and An Essay on Man, Ernst Cassirer has been read and studied by generations of students. In this book they will find illuminations, in a more informal voice, of the major themes in Cassirer's work. New readers will be introduced to the great issues that occupied the interest of one of the twentieth century's most widely read philosophers. "A genuine contribution to the history of modern philosophy - and of special value to the informed general reader, since it includes a number of valid attempts by Cassirer to translate his radical, sometimes difficult, concepts of culture into non-technical terms." -- The Booklist
Author : R. Horrocks
Publisher : Springer
ISBN 13 : 0230389392
Total Pages : 212 pages
Book Rating : 4.2/5 (33 download)
Download or read book Male Myths and Icons written by R. Horrocks and published by Springer. This book was released on 1995-09-25 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book studies some important myths of masculinity in various popular genres, including the western, the horror film, rock music and pornography. The author argues that popular culture gives us highly complex and ambivalent images of men. The hero turns into the anti-hero; feminine and homoerotic material leak in; the male is often shown as the victim. Attention is also paid to important theoretical issues in gender studies and cultural studies, such as identification and the relation between subject and text.
Author : Maxwell Foran
Publisher : Athabasca University Press
ISBN 13 : 1897425058
Total Pages : 368 pages
Book Rating : 4.8/5 (974 download)
Download or read book Icon, Brand, Myth written by Maxwell Foran and published by Athabasca University Press. This book was released on 2008 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates the meanings and iconography of the Stampede: an invented tradition that takes over the city of Calgary for ten days every July. Since 1912, archetypal "Cowboys and Indians" are seen again at the chuckwagon races, on the midway, and throughout Calgary. Each essay in this collection examines a facet of the experience – from the images on advertising posters to the ritual of the annual parade. This study of the Calgary Stampede as a social phenomenon reveals the history and sociology of the city of Calgary and a component of the social construction of identity for western Canada as a whole.
Author : Madeline Miller
Publisher : Little, Brown
ISBN 13 : 0316556335
Total Pages : 429 pages
Book Rating : 4.3/5 (165 download)
Download or read book Circe written by Madeline Miller and published by Little, Brown. This book was released on 2018-04-10 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: This #1 New York Times bestseller is a "bold and subversive retelling of the goddess's story" that brilliantly reimagines the life of Circe, formidable sorceress of The Odyssey (Alexandra Alter, TheNew York Times). In the house of Helios, god of the sun and mightiest of the Titans, a daughter is born. But Circe is a strange child -- not powerful, like her father, nor viciously alluring like her mother. Turning to the world of mortals for companionship, she discovers that she does possess power -- the power of witchcraft, which can transform rivals into monsters and menace the gods themselves. Threatened, Zeus banishes her to a deserted island, where she hones her occult craft, tames wild beasts and crosses paths with many of the most famous figures in all of mythology, including the Minotaur, Daedalus and his doomed son Icarus, the murderous Medea, and, of course, wily Odysseus. But there is danger, too, for a woman who stands alone, and Circe unwittingly draws the wrath of both men and gods, ultimately finding herself pitted against one of the most terrifying and vengeful of the Olympians. To protect what she loves most, Circe must summon all her strength and choose, once and for all, whether she belongs with the gods she is born from, or the mortals she has come to love. With unforgettably vivid characters, mesmerizing language, and page-turning suspense, Circe is a triumph of storytelling, an intoxicating epic of family rivalry, palace intrigue, love and loss, as well as a celebration of indomitable female strength in a man's world. #1 New York Times Bestseller -- named one of the Best Books of the Year by NPR, the Washington Post, People, Time, Amazon, Entertainment Weekly, Bustle, Newsweek, the A.V. Club, Christian Science Monitor, Refinery 29, Buzzfeed, Paste, Audible, Kirkus, Publishers Weekly, Thrillist, NYPL, Self, Real Simple, Goodreads, Boston Globe, Electric Literature, BookPage, the Guardian, Book Riot, Seattle Times, and Business Insider.
Author : Matthew Wilhelm Kapell
Publisher : McFarland
ISBN 13 : 0786455942
Total Pages : 241 pages
Book Rating : 4.7/5 (864 download)
Download or read book Star Trek as Myth written by Matthew Wilhelm Kapell and published by McFarland. This book was released on 2010-03-16 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the past, the examination of myth has traditionally been the study of the "Primitive" or the "Other." More recently, myth has been increasingly employed in movies and in television productions. Nowhere is this more apparent than in the Star Trek television and movie franchise. This collection of essays on Star Trek brings together perspectives from scholars in fields including film, anthropology, history, American studies and biblical scholarship. Together the essays examine the symbolism, religious implications, heroic and gender archetypes, and lasting effects of the Star Trek "mythscape."
Author : Naoise Mac Sweeney
Publisher : Bloomsbury Publishing
ISBN 13 : 1472522516
Total Pages : 208 pages
Book Rating : 4.4/5 (725 download)
Download or read book Troy written by Naoise Mac Sweeney and published by Bloomsbury Publishing. This book was released on 2018-02-08 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the palaces of Homeric epic to the ancestral seat of Roman emperors, Troy in antiquity was a place couched in myth. But for nearly four millennia, Troy was also a living city, inhabited by real people. Troy today is therefore a site of major archaeological and historical significance. In the modern world, however, Troy has become as much a symbol as a site. From movies to computer viruses, from condom branding to reggae records, Troy is a word to conjure with. This book explores the significance of Troy in three areas: the mythic, the archaeological, and the cultural, and highlights the continuing importance of the site today. Including a survey of the archaeological remains of Troy as they are currently understood, the volume presents an all-inclusive overview of the site's history, from the Troy of Homer to Classical Antiquity and beyond. The modern day cultural significance of the Trojan War is also discussed, including re-tellings of the stories or representations of the site and myth, and the more abstract use of Troy as a symbol – as a brand for consumer goods, and as a metaphor for contemporary conflicts.
Author : Eric Csapo
Publisher : John Wiley & Sons
ISBN 13 : 9781444318043
Total Pages : 248 pages
Book Rating : 4.3/5 (18 download)
Download or read book Actors and Icons of the Ancient Theater written by Eric Csapo and published by John Wiley & Sons. This book was released on 2010-01-15 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Actors and Icons of the Ancient Theater examines actors andtheir popular reception from the origins of theater in ClassicalGreece to the Roman Empire Presents a highly original viewpoint into several new andcontested fields of study Offers the first systematic survey of evidence for the spreadof theater outside Athens and the impact of the expansion oftheater upon actors and dramatic literature Addresses a study of the privatization of theater and revealshow it was driven by political interests Challenges preconceived notions about theater history
Author : Jorge Tomás García
Publisher : Taylor & Francis
ISBN 13 : 1000574180
Total Pages : 213 pages
Book Rating : 4.0/5 (5 download)
Download or read book Iconotropy and Cult Images from the Ancient to Modern World written by Jorge Tomás García and published by Taylor & Francis. This book was released on 2022-04-06 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book examines the process of symbolic and material alteration of religious images in antiquity, the middle ages and the modern period. The process by which the form and meaning of images are modified and adapted for a new context is defined by a large number of spiritual, religious, artistic, geographical or historical circumstances. This book provides a defined theoretical framework for these symbolic and material alterations based on the concept of iconotropy; that is, the way in which images change and/or alter their meaning. Iconotropy is a key concept in religious history, particularly for periods in which religious changes, often turbulent, took place. In addition, the iconotropic process of appropriating cult images brought with it changes in the materiality of those images. Numerous accounts from antiquity, the middle ages and the modern period detail how cult images were involved in such processes of misinterpretation, both symbolically and materially. The book will be of interest to scholars working in art history, visual culture and religious history.
Author : Alan Shipman
Publisher : Totem Books
ISBN 13 :
Total Pages : 252 pages
Book Rating : 4.F/5 ( download)
Download or read book The Globalization Myth written by Alan Shipman and published by Totem Books. This book was released on 2002 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalization -- scourge of indigenous peoples, arch-enemy of protesters from Seattle to Genoa, crusade of the Orwellian IMF, WTO and G8: the new evil stalking the globe. Right? Wrong. In this radical new book Alan Shipman turns the myths about globalization upside down. The protesters are right to see globalization as important and potentially dangerous -- but almost always wrong in their diagnosis of the problems and their prescriptions to solve them. Globalization is a potential force for good -- and for the benefit of all. Book jacket.
